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Vvho THOUGHT of THAT? Welcome to Wallace & Gromit’s Activity Pack vvHO THOUG HT OF THAT? 8-11 years Fun facts, stories and inspiring activity ideas for 8 -11s from the world of innovation and Intellectual Property! Aimed at parents, teachers and club leaders. 8-11s might quite like it, too... Time to get cracking! ww w.crackingideas.com © Aardman Animations Ltd. 2 01 0 INNOVATION Innovative ideas surround us in everyday life. Innovation means a new idea or development that makes something possible. Every idea has its origin in the creativity of one person. Their creativity – a product for the home, a piece of music, an animated character – is protected by their Intellectual Property (IP) rights. These rights identify the creator as the owner of the idea and enable them to earn money from the idea so they can continue to innovate. This resource introduces children age 8-11 to the world of PATENT: Protects the technical side of an invention – innovation and the four types of Intellectual Property (IP). It is what makes it work? inspired by Wallace & Gromit and Aardman Animations but is TRADE MARKS: A badge of origin – what sets it apart? also filled with other fun facts and activities to encourage DESIGN: Protects the way a product looks – curiosity about how things work, and ideas to make things what makes it look great? work better! COPYRIGHT: Protects things like books, art, music and films – what makes it original? website his ing Ideas T of Crack is ee World rce Links: S resou rriculum Cu lan d at ails. lesson p aime for det ductory ute intro e to s e 60-min s resourc 8-11 tion: Fre with thi of r Innova njunction e World 1-hou ed in co ation. Se an be us of innov 8-11s. C process for ture and re the na explo ebsite. : g Ideas w petition Crackin eas Com itiatives cking Id these in and Cra deas for llenges ing and i eka Cha ort plann Eur an supp bsite. source c deas we This re racking I orld of C on the W ww w.crackingideas.com © Aardman Animations Ltd. 2 01 0 patents over Patents protect the technical side of an Disc Let’s talk a invention – what makes it work? Patents are bout: Inventors have found ways given to inventions that are novel and include a of using wind, sun and water to provid e energy for hundreds technical step forward. In real life you have to of years. F ind two examples for each, one from keep your invention secret until you file a long ago and another from the last patent application. If people don’t protect their 20 years. How do they work? Pa tents are important to inventions using a patent, other people may prote ct an inventor’s idea. use, make or sell it without their permission . Wallace invents machines that he hopes will make life easier for him Case study and Gromit. In A Matter of Loaf and Aardman Licensing Death they start a bread baking business in their house; Wallace Manager – Rob Goodchild: has the idea to put a windmill on “At Aardman there are two the roof to provide the energy for things that make us special: 0 1 0 we make brilliant animated the machine to grind the wheat 2 . d t L TV shows, adverts and into flour. Wallace wants to s n o i t films, and we create the protect his idea with a patent. a m A M i att n characters and stories e A He says his invention is ‘patent Loa r of f a n nd D a R eat m which we call our ob G pending’ – he has to wait to h d ood r chil a d A see if his idea is new. intellectual property (IP). It © costs a lot of money and takes Explore a lot of effort to create them, so we protect them to make sure that other people can’t use them without our Who thought of that? A new favourite toy permission. Often, we give a license to other businesses The first DS™ (‘dual screen’) handheld video game who want to make products (such as toys, books, clothes) console was made by the Nintendo ® company in Japan in using our IP and then we earn money from ‘royalties’, 2004. A patent was granted because it used new and part of the price that these products are sold for.” different technology to other consoles; this meant the company could grow and develop new consoles. The DSi™ is smaller and thinner. Aardman licensed a re company called D3Publisher to Explo sion of a develop and publish video Let’s draw: A new improved ver games for the DSi™ with Shaun handheld gadget get – a the Sheep. Baa-rilliant! Choose a favourite hand-held gad es console. mobile phone, MP3 player or gam these 4 Who thought of that? • Rate your chosen gadget using urpose? Is An old favourite toy questions: Function - What is its p at does it An art teacher, William Harbutt, it useful? Shape/decoration - Wh ade of? invented Plasticine ® in 1897. look like? Materials - What is it m ts? Comfort He wanted his students to Does it have different componen your hand? have modelling clay that factor - Does it fit comfortably in n how your didn’t dry out. He also • Have you found any problems i Sh aun the s? Re-design it to improve it! wanted children to enjoy it. Sheep, gadget work the gam e different e! • You can re-position buttons, us e or add materials, make it a different shap l to you. new things to make it more usefu l each Can you power it naturally? Labe change to the original. ww w.crackingideas.com trade marks Trade marks protect a badge of origin/brand r name – what sets it apart ? Trade marks can Discove be words, a logo, or both . When a trade mark Let’s talk about: What do these logos and words tell u is registered the owner can s about Aardman, the characters and th use the ® symbol next to it. e TV show? Focus on Wallace & Gromi t – what are the things If people register their that make their films so recognisable? Think about oth trade mark, they can er trade marks you’ve seen – what ar stop other people e the things that make the product recognisable? How do using it without their the es trade help with this? permission . Aardman Animations is the company that makes the Wallace & Gromit films. It also makes Shaun the Sheep, Angry Case study Kid, Planet Sketch and much more. The director of the McVitie’s ® commercials was These are the trade marks for Aardman, Alan Short. Inspired by the McVitie’s ® wheat sheaf- Wallace & Gromit and Planet Sketch. like logo, he turned it into three characters: a brave wheat sheaf telling his parents about his dream to be Explore wholemeal, a romantic wheat sheaf singing about running away with a strawberry to become a Yog Fruit Who thought of that? digestive and an excited wheat sheaf with the new job A new way to sell a biscuit of becoming a chocolate digestive. In this way, the Aardman Animations also makes animated television trade mark is used all the way through the adverts. It’s made them for lots of things, including one commercial. for biscuits. This is the trade mark for McVitie’s ®, a kind of sweet biscuit made of wholemeal. What does the trade mark tell you about the product? They also make a chocolate-covered version. Perfect for dipping in a re hot cup of tea! Explo of Let’s draw: A logo for a packet For the advert, Aardman created Wallace & Gromit’s biscuits blades of wheat with CGI Gromit In the Top Bun bakery, Wallace & (Computer Generated Imagery). it. They have made a special recipe biscu Each blade had a character and it and a need a good name for the biscuit was in a little story. At the end of the theirs. logo so that people know that it’s advert was the packet of McVitie’s ® f the • What is the shape and flavour o Digestives and the trade mark. biscuits? They might be made of ensleydale cheese! o W Who thought of that? ® log e and a logo. What/ itie’s • Think of a nam A new biscuit McV e it who will be in the logo? Make sur A young Scot called Alexander Grant e doesn’t already exist! Research th invented the digestive biscuit in 1839. logos for biscuit packaging – He worked for McVitie’s ® bakery. They were called how are they different? ‘Digestives’ because they were thought to help digestion. f card • Make a simple biscuit box out o We like them, whatever they’re good for – in the UK we it or thick paper and add your biscu now eat an average 52 chocolate-covered Digestives logo. Yum! every second! ® McVitie’s is a registered Trade Mark of United Biscuits (UK) Limited ww w.crackingideas.com Design over Protects the way a product looks – what Disc Let’s talk ab makes it look great? Designs must be new and out: Why are there so many different s look different to already known designs. hapes and colours of the same kitchen products - like Registered design protects how it looks kettles - if they all do the same thing? Fin including the materials and also any pattern.
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