Welcome to Wallace & Gromit’s Activity Pack vvHO THOUG HT OF THAT? 8-11 years

Fun facts, stories and inspiring activity ideas for 8 -11s from the world of innovation and Intellectual Property! Aimed at parents, teachers and club leaders. 8-11s might quite like it, too... Time to get cracking!

ww w.crackingideas.com © Ltd. 2 01 0 INNOVATION

Innovative ideas surround us in everyday life. Innovation means a new idea or development that makes something possible. Every idea has its origin in the creativity of one person. Their creativity – a product for the home, a piece of music, an animated character – is protected by their Intellectual Property (IP) rights. These rights identify the creator as the owner of the idea and enable them to earn money from the idea so they can continue to innovate.

This resource introduces children age 8-11 to the world of PATENT: Protects the technical side of an invention – innovation and the four types of Intellectual Property (IP). It is what makes it work? inspired by Wallace & Gromit and Aardman Animations but is TRADE MARKS: A badge of origin – what sets it apart? also filled with other fun facts and activities to encourage DESIGN: Protects the way a product looks – curiosity about how things work, and ideas to make things what makes it look great? work better! COPYRIGHT: Protects things like books, art, music and films – what makes it original?

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ww w.crackingideas.com © Aardman Animations Ltd. 2 01 0 patents over Patents protect the technical side of an Disc Let’s talk a invention – what makes it work? Patents are bout: I nventors have found ways given to inventions that are novel and include a of using wind, sun and water to provid e energy for hundreds technical step forward. In real life you have to of years. F ind two examples for each, one from keep your invention secret until you file a long ago and another from the last patent application. If people don’t protect their 20 years. How do they work? Pa tents are important to inventions using a patent, other people may prote ct an inventor’s idea. use, make or sell it without their permission .

Wallace invents machines that he hopes will make life easier for him Case study and Gromit. In A Matter of Loaf and Aardman Licensing Death they start a bread business in their house; Wallace Manager – Rob Goodchild: has the idea to put a windmill on “At Aardman there are two the roof to provide the energy for things that make us special:

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A see if his idea is new. intellectual property (IP). It © costs a lot of money and takes Explore a lot of effort to create them, so we protect them to make sure that other people can’t use them without our Who thought of that? A new favourite toy permission. Often, we give a license to other businesses The first DS™ (‘dual screen’) handheld video game who want to make products (such as toys, books, clothes) console was made by the Nintendo ® company in Japan in using our IP and then we earn money from ‘royalties’, 2004. A patent was granted because it used new and part of the price that these products are sold for.” different technology to other consoles; this meant the company could grow and develop new consoles. The DSi™ is smaller and thinner. Aardman licensed a re company called D3Publisher to Explo sion of a develop and publish video Let’s draw: A new improved ver games for the DSi™ with Shaun handheld gadget get – a the Sheep. Baa-rilliant! Choose a favourite hand-held gad es console. mobile phone, MP3 player or gam these 4 Who thought of that? • Rate your chosen gadget using urpose? Is An old favourite toy questions: Function - What is its p at does it An art teacher, William Harbutt, it useful? Shape/decoration - Wh ade of? invented ® in 1897. look like? Materials - What is it m ts? Comfort He wanted his students to Does it have different componen your hand? have modelling clay that factor - Does it fit comfortably in n how your didn’t dry out. He also • Have you found any problems i Sh aun the s? Re-design it to improve it! wanted children to enjoy it. Sheep, gadget work the gam e different e! • You can re-position buttons, us e or add materials, make it a different shap l to you. new things to make it more usefu l each Can you power it naturally? Labe change to the original. ww w.crackingideas.com trade marks

Trade marks protect a badge of origin/brand r name – what sets it apart ? Trade marks can Discove be words, a logo, or both . When a trade mark Let’s talk about: W hat do these logos and words tell u is registered the owner can s about Aardman, the characters and th use the ® symbol next to it. e TV show? Focus on Wallace & Gromi t – what are the things If people register their that make their films so recognisable? Think about oth trade mark, they can er trade marks you’ve seen – what ar stop other people e the things that make the product recognisable? How do using it without their the es trade help with this? permission . Aardman Animations is the company that makes the Wallace & Gromit films. It also makes , Angry Case study Kid, and much more. The director of the McVitie’s ® commercials was These are the trade marks for Aardman, Alan Short. Inspired by the McVitie’s ® wheat sheaf- Wallace & Gromit and Planet Sketch. like logo, he turned it into three characters: a brave wheat sheaf telling his parents about his dream to be Explore wholemeal, a romantic wheat sheaf singing about running away with a strawberry to become a Yog Fruit Who thought of that? digestive and an excited wheat sheaf with the new job A new way to sell a of becoming a chocolate digestive. In this way, the Aardman Animations also makes animated television trade mark is used all the way through the adverts. It’s made them for lots of things, including one commercial. for . This is the trade mark for McVitie’s ®, a kind of sweet biscuit made of wholemeal. What does the trade mark tell you about the product? They also make a chocolate-covered version. Perfect for dipping in a re hot cup of tea! Explo of Let’s draw: A logo for a packet For the advert, Aardman created Wallace & Gromit’s biscuits blades of wheat with CGI Gromit In the Top Bun bakery, Wallace & (Computer Generated Imagery). it. They have made a special recipe biscu Each blade had a character and it and a need a good name for the biscuit was in a little story. At the end of the theirs. logo so that people know that it’s advert was the packet of McVitie’s ® f the • What is the shape and flavour o Digestives and the trade mark. biscuits? They might be made of ensleydale ! o W Who thought of that? ® log e and a logo. What/ itie’s • Think of a nam A new biscuit McV e it who will be in the logo? Make sur A young Scot called Alexander Grant e doesn’t already exist! Research th invented the digestive biscuit in 1839. logos for biscuit packaging – He worked for McVitie’s ® bakery. They were called how are they different? ‘Digestives’ because they were thought to help digestion. f card • Make a simple biscuit box out o We like them, whatever they’re good for – in the UK we it or thick paper and add your biscu now eat an average 52 chocolate-covered Digestives logo. Yum! every second!

® McVitie’s is a registered Trade Mark of United Biscuits (UK) Limited ww w.crackingideas.com Design over Protects the way a product looks – what Disc Let’s talk ab makes it look great? Designs must be new and out: W hy are there so many different s look different to already known designs. hapes and colours of the same kitchen products - like Registered design protects how it looks kettles - if they all do the same thing? Fin including the materials and also any pattern. d pictures of different design s of the same kitchen products. How In the Cracking Contraptions series, do the designs make you prefer so Wallace invents the Autochef to make me more than others? breakfast and serve it to him and Gromit. The design is great: It looks like a real chef but has a blender instead of chef’s hat and switches and dials instead of eyes and Case study buttons. Smart blue and white checked trousers complete the Creative Director, Aardman outfit. Unfortunately the robot W Digital – Dan Efergan: allace ’s Aut doesn’t work as well as it looks: ochef “Thinking is at the heart of the tea pours so fast through all Aardman creations. © Aa rdman Animat ions Lt We always start with the kettle spout ‘nose’ that Gromit has to d. 20 10 jump out of the way and when the fried eggs land on processes such as creating Wallace’s eyes he asks “Who turned out the lights?” and gathering ideas in brainstorms, exploring user journeys, pencilling out Dan plore Efergan Ex screens for wire frames Who thought of that? A new way of reading and prototyping simple As well as making films and TV shows, Aardman also working versions of the application. The time taken researches and develops innovative ideas that use new researching is vital to ensure that the things we make digital technology to help people. With the BBC and are unique, successful and the best possible solution for Adobe computers, Aardman developed the idea for Book the people who need them. No design can be truly Notes. It’s for students at secondary innovative without it.” school or in college: instead of writing notes into the margins of text books, they can read it on screen, typing in notes and saving ideas to a lore ‘scrapbook’. The design mattered – Exp if it wasn’t clear students might go Let’s design: en back to pen and paper! A new kitchen gadget for childr hen gadget Design and draw an everyday kitc Who thought of that? d to ok great to people of your age an A new way of listening to lo to cook or help out more in Book encourage them In 2009, British inventor Trevor Notes the kitchen. Baylis - who first invented the the • How do you already help out in ‘wind-up radio’ that worked using a clockwork oking re- itchen? What would be a great lo mechanism instead of batteries or electricity - invented a k design for the gadgets you use? wind-up MP3 player. After one minute of winding with the you to help • What would make life easier for handle, the ‘Eco Player’ gives 40 minutes of music. It also y idea like out in the kitchen? Think of a funn includes a tiny screen, a radio, a voice recorder and a torch! it looks Wallace’s if you prefer, as long as The invention is important because it’s good for the planet en. antastic and fits well into the kitch but the design or look of the product is also important f because it encourages people to buy it. ww w.crackingideas.com co pyright

Copyright protects things like books, art, music and films – what makes it original ? Copyright protects these things as soon as they are written down or recorded . From this moment on, the copyright owner must give permission for their work to be used or copied. They can mark their work with the copyright symbol ©, the date and their name. The copyright owner has the rights for every way their work could be used – e.g. to turn their book into an audio book or a film or to use part of it on a website. The person who had the original idea for Wallace & Discover Gromit in 1985 is . If anyone wants to use the pictures or character of Wallace & Gromit to Let’s talk a bout: W hat Wallace & make and sell something they have to ask Nick and Gromit mercha ndise have you seen? 0 1 Do y Aardman. Then they pay for a license to use it, for 0 ou own any 2 thing y ou . could show d t as an a toy or a cake recipe or a video game or… L exam ple? Can s you find the n ©

o i symbo anything else! Aardman also make their own t l? Why do a TV shows work wi m th i Wallace & Gromit goodies (‘merchandise’). n other companie A s to produce this n a mercha m ndise? How d d oes cop r yright a pro A tect Nick P their original idea Explore ark © ? Who thought of that? A special tune for Wallace Case study & Gromit sheet music/recording session The theme tune for Wallace & Gromit was Composer – : composed by Julian Nott. He has the copyright "We wanted the for the music (the ‘score’). The IPO had to ask theme tune to be the kind of music that him before they used it for the Cracking Ideas Wallace might like, something that the local Bra website, DVD and as part of the exhibition. ss town brass band around West Wallaby Street ban d might play. It also needed to be upbeat and Julian was inspired by brass bands from the north of happy because that's the kind of world Wallace England where Wallace & Gromit are from. He has written & Gromit live in. Writing music takes time and the scores for all of their adventures: for A Grand Day Out can fill a whole working day. Copyright makes sure we he waited until the animation was finished before he started can get some income when our music is played around work and then recorded the music with a few musicians. the world.” For Curse of the Were Rabbit he composed a temporary score for the animators to use while they filmed the action, and then recorded a final version with a big orchestra. Who thought of that? A special tune for a special day re Two teachers, Mildred and Patty Hill, wrote an original Explo d for an advert version in their book 'Song Stories for the Let’s draw and act: A storyboar rtise the Wallace Kindergarten' in America in 1893: the Draw a 6-shot storyboard to adve hen gadget for words were 'Good-Morning to All'. & Gromit biscuits or your new kitc words to be The copyright for the tune and the children. For each shot, write the o it. 'Happy Birthday' words have been spoken or jingle to be sung next t logo or the owned by many different people since • Include the biscuit box with the then. To use it in a film, TV show or any drawing of the gadget. l to your target performance a licence is required along • Include exciting words to appea uct? with a royalty fee being paid to the owner audience. Who will buy your prod ur zippy of the copyright. • Act out your storyboard with yo day! y jingle. Or why not film it? Birth words or catch Happy ww w.crackingideas.com 010 s Ltd. 2 imation man An © Aard