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Sainsbury's Supermarket Limited Sainsbury's Foodstore Ludlow, Shropshire

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Sainsbury's Supermarket Limited Sainsbury's Foodstore Ludlow, Shropshire SAINSBURY'S SUPERMARKET LIMITED SAINSBURY'S FOODSTORE LUDLOW, SHROPSHIRE TRAVEL PLAN MARCH 2021 SAINSBURY'S SUPERMARKET LIMITED SAINSBURY'S FOODSTORE LUDLOW, SHROPSHIRE TRAVEL PLAN MARCH 2021 Project Code: SSLLudlow.1 Prepared by: TW Approved by: VL Issue Date: March 2021 Status: Final Mayer Brown Limited, Lion House, Oriental Road, Woking, Surrey GU22 8AR Telephone 01483 750508 Fax 01483 750437 [email protected] www.mayerbrown.co.uk Sainsbury's Supermarket Limited Sainsbury's Foodstore Ludlow, Shropshire Travel Plan List of Contents Sections 1 Executive Summary ............................................................................................ 1 2 Background Information ...................................................................................... 3 3 Accessibility ........................................................................................................ 7 4 Baseline Travel Patterns ................................................................................... 12 5 Objectives and Targets ..................................................................................... 14 6 Measures .......................................................................................................... 17 7 Strategy and Action Plan .................................................................................. 21 8 Monitoring and Review ..................................................................................... 23 9 Commitment ..................................................................................................... 26 Figures Figure 2.1: Local Site Location ..................................................................................... 3 Figure 2.2: Site in Relation to the Wider Highway Network ......................................... 5 Figure 3.1: Ludlow Walking and Cycling Map .............................................................. 8 Figure 3.2: National Cycle Network Route 44 .............................................................. 9 Tables Table 3.1: Bus Services within the Vicinity of the Store ............................................. 10 Table 4.1: Modal Split from Colleague Travel Survey, [month, year] ......................... 12 Table 5.1: Travel Plan Objectives and Targets .......................................................... 15 Table 7.1: Action Plan ................................................................................................ 22 Appendices APPENDIX A: Architects’ Site Layout Drawing Sainsbury's Supermarket Limited Sainsbury's Foodstore, Ludlow, Shropshire Travel Plan 1 Executive Summary This Travel Plan has been prepared on behalf of Sainsbury’s Supermarkets Limited to satisfy a planning condition relating to the approved development on land at Dun Cow Farm, Rocks Green, Ludlow. The approved development comprises a new Sainsbury’s Foodstore, including a petrol filling station (PFS) and associated car park. This Travel Plan will be implemented at the development in order to encourage a reduction in the number of single occupancy car journeys made by colleagues travelling to and from the store and to encourage colleagues and customers to make more sustainable travel choices when travelling to and from the store. This Travel Plan has been produced in accordance with planning condition 17 of the approved development, planning application reference 14/05573/OUT. An assessment of the existing site has been undertaken, including a site audit to assess accessibility via various travel modes and the facilities in place before and after the development. Colleague travel patterns will be assessed through a Colleague Travel Survey following the opening of the store, the results of which will provide baseline travel mode data to inform the development of the Travel Plan. The objectives of the Travel Plan are detailed in this Plan and following the Colleague Travel Survey targets will be set which focus on a modal shift in colleague travel away from single occupancy car travel. A range of measures to work towards the objectives and targets are included – both physical and managerial measures to encourage a shift away from single occupancy car usage by colleagues. Such measures have been tailored to meet the needs and requirements of colleagues travelling to the store daily, to ensure maximum participation, and to work towards the success of the Travel Plan and its objectives and targets. Details of the implementation and management of the Travel Plan and the responsibilities of the nominated Travel Plan Coordinator are outlined as well as an action plan for the duration of the Plan. A monitoring and review methodology is included to ensure the continued development of the Travel Plan and to support its success for its duration. This Travel Plan and its commitments are specific to the approved foodstore at Dun Cow Farm, Rocks Green, Ludlow. It will become effective upon the opening of the store. Page 1 Sainsbury's Supermarket Limited Sainsbury's Foodstore, Ludlow, Shropshire Travel Plan Employees of Sainsbury’s are known as colleagues and are referred to in this way throughout this Plan. Planning History In March 2017, outline planning consent was granted for the erection of a new foodstore with associated petrol filling station and associated car parking, including access (planning application ref: 14/05573/OUT). A Transport Assessment dated September 2014 was produced by Royal Haskoning DHV in support of the application. In February 2016, a Transport Assessment Addendum also produced by Royal Haskoning DHV was submitted, to provide additional information requested by Highways England, relating to the junction modelling assessments. Planning permission was granted for the development subject to a number of planning conditions. Condition 17 of the planning consent requires the developer to submit a Travel Plan as follows: “Prior to the first opening of the food store a Travel Plan shall be submitted to and approved in writing by the Local Planning Authority. The approved travel plan shall be implemented within one month of the first occupation of the development. Reason: In order to minimise the use of the private car and promote the use of sustainable modes of transport in accordance with guidance in Planning Policy Guidance Note 13.” In September 2020, a Reserved Matters application (planning application reference: 20/00840/REM) pursuant to planning application reference 14/05573/OUT, received planning consent, which provided details of the design and external appearance of the development, layout, scale and landscaping of the site. This Travel Plan has therefore been produced in accordance with planning condition 17. Page 2 Sainsbury's Supermarket Limited Sainsbury's Foodstore, Ludlow, Shropshire Travel Plan 2 Background Information Site Location The site is located approximately 2km to the north east of Ludlow town centre on land at Dun Cow Farm, Rocks Green, Ludlow. Figure 2.1 illustrates the location of the site in relation to the local highway network. Site Location Figure 2.1: Local Site Location The site is bounded by the A4117 Rocks Green to the south, the A49 to the west, Rocks Green residential development to the north and Duncow Road to the east. Duncow Road provides access to the foodstore and further north the road provides access to the service yard, which is on the western side of the store. The site is located on Duncow Road, which is currently a single carriageway private road that connects to the Rocks Green residential development. However, the road is intended to be adopted through S278/S38 procedures and become public highway. Page 3 Sainsbury's Supermarket Limited Sainsbury's Foodstore, Ludlow, Shropshire Travel Plan Duncow Road joins the A4117 Rocks Green on the south eastern side of the site. The A4117 Rocks Green is a single carriageway road which runs north east from the A49 North/Henley Road/A49 South/A4117 roundabout junction to the B4364 junction, where the road continues as the A4117 Ludlow Road. From here, the road continues east towards the small settlement Angelbank and Cleehill Village. The section of Rocks Green within the vicinity of the site is subject to a 40mph speed restriction. Henley Road is a single carriageway road that is subject to a 30mph speed restriction. The road runs west into Ludlow, providing access to the residential areas of Ludlow and the town centre. The A49 north is a single carriageway road that is subject to 60mph (derestricted). The road runs north west towards Onibury village and Craven Arms town. From here, the road continues north and terminates at the Bayston Hill Roundabout in Shrewsbury. The A49 north provides a link to the A5, which runs along the southern side of Shrewsbury before continuing west to the M54 and north west to Oswestry. The A49 south is also a single carriageway road that is subject to a 60mph (derestricted) speed limit. This road runs south around the eastern edge of Ludlow towards Woofferton. The A49 south links to the A456 which runs east towards Bewdley and Kidderminster. Figure 2.2 illustrates the location of the site in relation to the wider highway network. Page 4 Sainsbury's Supermarket Limited Sainsbury's Foodstore, Ludlow, Shropshire Travel Plan Site Location Figure 2.2: Site in Relation to the Wider Highway Network Existing Site The existing site for the proposed foodstore is currently occupied by a detached farmhouse and redundant farm buildings. The existing site for the proposed PFS, to the east of Duncow Road, is
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