NOVEMBER/DECEMBER 2019

SAVE the DATE State Legislative Day January 29, 2020 at the State Capitol in Madison CHAIR’S COLUMN Broadcasters to reach out to lawmakers on body cameras bill I’m proud to say that Wisconsin’s that few agreed on when they started. The members debated and broadcasters are part of a legislative compromised, and after many long meetings, they agreed. All but one of the ten members of the Legislative Council Study Committee on the effort that exemplifies an ideal model Use of Police Body Cameras approved of a proposed bill that was then of making public policy. approved unanimously by both the Legislative Council and, more recently, the Senate Committee on Judiciary and Public Safety. Let’s see to it that it gets put to a vote. The bill, in part, maintains Wisconsin's current standard of public Steve Lavin In the last legislative session, broadcasters and law WBA Chair enforcement were at odds over a proposed bill that records being assumed accessible to the public, unless a records would have set rules for the use of police body cameras and the release custodian rules against openness using the balancing test. The bill uses of video recorded by these devices. The bill put many lawmakers at the balancing test to determine if video should be released, and asks odds as well. records custodians to take into consideration the expectation privacy for anyone who appears in the video and the treatment of victims and This previous bill didn’t get a vote in the last session, but the situation minors. The bill also directs records custodians to use redaction where prompted legislative leadership to establish a Legislative Study necessary to allow for a video to be released. Committee to study the many complex issues surrounding body cameras. That committee included representatives of broadcasters, law All stakeholders gave something, got something, and in the end, came enforcement, attorneys, newspapers, and both political parties. up with solutions that would largely address their concerns. It was compromise in the most positive sense of the word. They did what few The committee was given a tough job, but it worked hard on issues Continued on page 3 >

CONTENTS PRESIDENT’S COLUMN New director testifies in favor of police body cameras bill ...... 2 Sanks, Jorstad retire from WBA Bob Barry podcast highlights unearthed interviews ...... 2 Awards Column...... 3 Foundation Board 2019 WBA Broadcasters Clinic Report . . 4 Please join me in giving a effervescent presence will be missed. Laurin Workshop to prepare journalists for plans to spend more time out of state 2020 election ...... 6 heartfelt thank you to Michelle visiting his children and grandchildren. WBA renews updated Insight Edge Weekly Vetterkind, WBA Foundation Board Enjoy, Laurin! membership service ...... 6 CAE Chair David Sanks and Both Sanks and Jorstad are hoping their Educators Column: “A Veritable WBA President Buffet for Broadcasters” ...... 7 Vice Chair Laurin Jorstad departures will make room for dedicated and CEO DC trip restructured for 2020 ...... 8 broadcasters who are currently in the industry to bring for their outstanding fresh ideas to WBA Foundation leadership. Your WBA Online payment available for 2020 dues ...... 8 service on the board. Foundation Board will determine its next steps when it Jacobs Media: Advertisers at a David has been an active member of meets on Jan. 28. crossroads—Broadcasters the WBA for more than 33 years. Sanks’ farewell is included in his Foundation report on to the rescue...... 8 There’s no doubt that his leadership page 14. Student Awards ...... 9 has left an indelible mark on the WBA Names in the News ...... 9 and the WBA Foundation. We are so 29 states represented at Broadcasters Clinic Members in the Spotlight...... 10-12 very grateful for his many years of The WBA Broadcasters Clinic was a huge success again Nominations open for Hall of Fame service and wise, eloquent counsel. We wish David this year, drawing hundreds of broadcast engineers and Award and Local Broadcast the best in his retirement and trust that we will vendors from 29 states and Canada. SBE National was on Legends Award ...... 13 continue to see him at WBA events. hand for Clinic this year. Thank you to all the attendees, WBA Foundation Year End 2019...... 14 vendors, and sponsors for making this such a valuable Laurin’s can-do attitude has earned him a reputation 2020 Walker Broadcast Management event. And a special thank you to our own Linda Baun, as someone the WBA Foundation can count on to Institute ...... 15 committee Chair Kent Aschenbrenner, and the rest of the get things done (albeit, often behind the scenes). Thank you, WBA Foundation! ...... 15 fabulous Committee. We have photos and full report on His megawatt smile lights up a room and his Calendar of Events ...... 16 page 4. Continued on page 2> PRESIDENT’S COLUMN Continued from page 1

WBA represented at Radio Show, SMTE to put any of these recordings on the air, you Wisconsin Broadcasters Association Your WBA can! Just let us know. And trust me, you NEED to was on hand listen. Officers & Board of Directors for the NAB The podcast is funded through a donation from OFFICERS 2019-2020 Radio Show fellow Hall of Famer Terry Baun who is now also Chair of the Board in Dallas and part of the WBA Foundation Legacy Club. Thank Steve Lavin WBAY-TV, Green Bay Small Market you, Terry, for your special gift! Vice Chair - Radio, Chair Elect Chris Bernier Radio Plus, Marinette/Fond du Lac Television Read more about the podcast on page 3. Exchange in Vice Chair - Television Don Vesely WMTV-TV, Madison Austin in Members are the voice of WBA Treasurer September. When there’s an issue important to broadcasters Lupita Montoto La Movida WLMV Radio, We’re always up for debate among lawmakers, they want to Madison excited to see hear from YOU. Secretary our members Jan Wade WISN-TV, Milwaukee WISN-TV News Director Ben Hart recently at these Immediate Past Chair provided testimony during a public hearing on a Steve Wexler important national events. bill regarding police body cameras (see below). Good Karma Brands, Milwaukee At the Radio Show we Others, like Sean Dwyer (WXOW-TV) and Jim celebrated NRG Media BOARD OF DIRECTORS Murphy (WRJC-AM/FM), have also recently Chairman and CEO Mary Judson Beck WLAX-TV/WEUX-TV, provided testimony. Quass who received the La Crosse/Eau Claire National Radio Award. These members, and everyone who makes calls Brian Burns Morgan Murphy Media, Madison Congrats! at State Legislative Day, are representing all WBA Paul Cameron The Family Radio Network, Appleton members. For that, we thank you! Herb Cody QueenB Radio, Platteville WBA launches podcast with Hall of Famer We hope to have a strong showing for the next Dave EdwardsWUWM-FM, WBA Hall of Famer Bob Barry conducted State Legislative Day on Jan. 29. If you’ve never Milwaukee Public Radio, Milwaukee hundreds of celebrity interviews during his come before, please consider it. Lawmakers Anna Engelhart WKOW-TV, Madison amazing career in Milwaukee radio and he was want to hear from their constituents, and that Aleese Fielder NRG Media-Wausau/ looking for a place to share his best recordings. includes their local broadcasters. Call us or Stevens Point, Plover Your WBA just launched a podcast for Bob to do email [email protected] to get JT Koser Koser Radio Group, Rice Lake/Hayward just that. “Bob Barry’s Unearthed Interviews” involved. Mike Smith WFRV-TV, Green Bay podcast is available most places you can find On behalf of Linda, Liz, and Kyle, your WBA podcasts, including Apple Podcasts, and they’re Mark Strachota Weigel Broadcasting Co., Team would like to wish you a happy, safe, Milwaukee also on the Wisconsin Broadcasting Museum and relaxing holiday season. We can’t wait Chuck Sullivan Entercom Communications, website. New episodes are released each to see what the new year brings! As I seem to Hales Corners Wednesday. Be sure to subscribe and if you’d like say repeatedly…..it’s never boring! Jeff Welton Nautel, Hackett’s Cove, Nova Scotia Michael Wright Midwest Communications, Green Bay/Wausau Ex Officio - NAB Board News director testifies in favor of different body camera bills during the previous Tom Walker police body cameras bill legislative session. Neither were signed into law. Mid-West Family Broadcasting, Madison The current bill, in part, maintains the Wisconsin’s WBA Team current standard of public records being assumed accessible to the public, unless a records custodian President & CEO Michelle Vetterkind, CAE rules against openness using the balancing test. The [email protected] bill uses the balancing test to determine if video should be released, and asks records custodians to Vice President - Administration Linda Baun [email protected] take into consideration the expectation privacy for NCSA/PEP Coordinator Liz Boyd anyone who appears in the video and the treatment [email protected] of victims and minors. The bill also directs records Director of Operations and Public Affairs custodians to use redaction where necessary to Kyle Geissler [email protected] allow for a video to be released. WISN-TV News Director Ben Hart testified Sept. 17 in WBA Board minutes are always available for The bill also sets standards for record retention and members. Please email Linda Baun at favor of a bill that would set standards for Wisconsin [email protected] to request a copy. law enforcement agencies that use body cameras. mandates training for police departments that WBA President and CEO Michelle Vetterkind adopt the use of police body cameras. introduced Hart at the Senate Committee on Representatives of law enforcement also Judiciary and Public Safety public hearing on SB50. appeared at the Sept. 17 hearing speaking in Wisconsin Broadcasters Association support of the bill. Hart served on the Legislative Study Committee 44 E. Mifflin Street, Suite 900 that drafted the bill. The study committee included The Senate Committee on Judiciary and Public Madison, WI 53703 representatives of law enforcement, the legal Safety voted unanimously in favor of the bill. It has Phone Toll Free (800) 236-1922 community, and lawmakers who supported two yet to be scheduled for a vote in the Senate. wi-broadcasters.org

2 Wisconsin Broadcaster | wi-broadcasters.org Bob Barry podcast highlights unearthed interviews A new podcast from Wisconsin Broadcasters “Some of these unearthed interviews I haven’t heard in more than 40 years. One example is the lady who dared me to call Caroline Kennedy Association Hall of Famer Bob Barry highlights his at a tennis camp in Austria. I made the call and that conversation will interviews with musicians and celebrities, and it’s be included in one of my future podcasts.” supported by the newest member of the WBA These historic broadcasts will be shared weekly on Bob Barry’s Foundation’s Legacy Club. Unearthed Interviews Podcast. The feed is available now. The podcast can be found at the following locations: The Bob Barry’s Unearthed Interviews Podcast is supported Apple Podcasts YouTube TuneIn with a generous contribution from Spotify Google Play Music Pocketcasts WBA Hall of Famer Terry Baun, who SoundCloud Stitcher RSS is now part of the WBA Foundation’s Legacy Club. All episodes will be available as they’re released at Bob Barry had a long career WisconsinBroadcastingMuseum.org. interviewing some of the biggest “We are excited that Bob will have a platform for sharing these names in music during the 60s and amazing interviews and we’re so grateful to Terry for his generous 70s. He ruled the airwaves in donation to make it all possible,” WBA President and CEO Michelle Milwaukee radio at WOKY-AM, Vetterkind said. “This project is one of the many ways the Wisconsin WEMP-AM, WISN-AM and WZTR- Broadcasting Museum demonstrates the ways broadcasters contribute FM. He conducted hundreds of interviews and kept recordings of his to culture and community.” most memorable moments. He talked with the Beatles, the Rolling “I can’t tell you how much I enjoyed putting this together, with lots of Stones, James Brown, Dolly Parton, Sophia Loren, Gregory Peck, Dick help from Kyle Geissler and Michelle Vetterkind at the WBA. Please Clark, Cher, and many more. enjoy!” Barry said. “I have been privileged to experience so many wonderful moments in WBA member stations are welcome to download and air episodes as my radio and TV career. The people I met and the listeners who shared they become available, with credit given to the podcast. their thoughts, comments, and suggestions were priceless,” Barry said.

AWARDS

WBA Awards program available now Look for the Salut Fellow Broadcasters, listens to your feedback and does its WBA Awards best to keep the Gala vibrant and program The Wisconsin growing. in the mail Broadcasters Association Be on the look-out for (and watch) and find it now Awards for Excellence the “how to enter” video from on the WBA website. Monsieur Elwood from the Awards 2019, “An Evening in Committee. Dean Maytag Kelly Radandt Paris,” will be Saturday, If you are unclear on anything through this Co-Chair, Co-Chair, May 2, 2020 at the process, please pick up the phone and call WBA Awards WBA Awards Madame Linda Baun at the WBA office (608- Committee Committee Madison Marriott West in 729-1480). She is very responsive and most Middleton. questions will be answered within 24 hours. It is your annual chance to showcase your station’s talented people, and One final note:Entries open on Dec. 1 and see our collective strength and enthusiasm as an industry. close on Jan. 8, 2020. Remember to pay Here are some things to keep in mind to make it a great evening, attention to the rules and you are d’or and increase your odds of winning: (golden in French). Best of luck! • The entry deadline is Wednesday, January 8 at 11:59 PM CST (hard stop). CHAIR’S COLUMN Continued from page 1 • There will be a new promotional category for image promotion. • There is no annual special category this year. might have expected when they started: They agreed. • The entries in the social and digital now count towards Station of the With few legislative days remaining on the calendar, broadcasters must Year. do their part to make sure this hard work isn’t squandered. Votes must still be scheduled in the Senate and Assembly. Broadcasters will be • Third place now receive certificates. (The points still count though.) calling on lawmakers and legislative leaders to schedule votes for this • As always, watch your entries length to make sure you do not exceed bill, and will be asking other groups involved in the drafting of this bill the limits and get disqualified. to do the same. • Entry fees are now TV $45/Radio $35/LPFM $20 You can expect to hear more about this from the WBA in the coming There was much lively conversation about all of the above changes. Your weeks. Please consider reaching out to your state lawmakers on this WBA Awards for Excellence Committee is a passionate bunch who important topic.

Wisconsin Broadcaster | November/December 2019 3 2019 WBA Broadcasters Clinic Report

The 63rd annual Broadcasters Clinic was held Oct. 15-17 in Madison. Leading industry speakers and exhibitors educated and collaborated with radio and TV broadcast engineering and media professionals from 29 states. We were honored to host the Society of Broadcast Engineers (SBE) National meeting. Events included the SBE board of directors meeting, the annual membership meeting which was streamed around the world, Voted and theBest awards dinner. Honored Regionalat the SBE awards dinner was Clinic Committee member Bill Hubbard who receivedConference the James Wulliman “Educator of the Year” award recognizing his contributions to the WBA sponsored Summer Engineering meeting, Fall Broadcasters Clinic and Media Technology Institute. Also, the 2018 WBA Broadcasters Clinic won for Best Chapter Regional Educational Event. This year we included interactive/hands-on sessions. The “Nuts and Bolts” session featured hands-on programming of an inexpensive micro-computer used by many radio and TV engineers. Tabletop exercises on emergency preparedness, troubleshooting, and losing your internet service provider were facilitated. Tabletop exercises are valuable teaching tools. Participants learned how to use a tabletop exercise effectively at their own stations. The Clinic committee appreciates the support of the WBA Board of Directors, the WBA staff - Michelle, Kyle and Liz. Finally, we are so very grateful for Linda. Trust me, without her guidance, leadership, and work behind the scenes we would not be an award-winning show. ~Kent Aschenbrenner, Chair, WBA Clinic Committee

Thank you, sponsors!

4 Wisconsin Broadcaster | wi-broadcasters.org Thank you! Clinic Committee Exhibitors Prize Donors Kent Aschenbrenner, Alpha Video & Audio Alpha Media - E.W. Scripps Company. - Broadcast Electronics/ WIIL/WLIP/WXLC/WKRS Committee Chair Elenos Group Broadcasters General Store Patrick Berger, Broadcasters Big Radio WJVL/WCLO Cumulus - Chicago General Store, Inc. Davicom Steve Brown, BSW GatesAir Woodward Radio Group, Inc. CALREC Mark Burg, Good Karma Brands | ESPN WLAX-DT/WEUX-DT Clear-Com Madison Greg Dahl, Cobalt Digital Inc. Marriott Second Opinion Comrex Shively Communications, Inc. Davicom Telos Alliance Clif Groth, Dielectric Tieline New Radio Group DJB Radio Utah Scientific Bill Hubbard, DTV Innovations WBA UW-Green Bay ENCO Systems Inc. WGBW Gary Mach, GEMCOM ERI Wisconsin Public Radio Marty Mangerson, WJFW TV Evertz WKOW Kevin Ruppert, FCC Woodward WISC-TV GatesAir Tom Smith Harmonic Special Guests Jim Steinhart, WISN TV Heartland Video Systems SBE Board of Directors Linda Baun, Jampro SBE Committee Chairs WBA Vice President Key Code Media SBE Staff Kintronic Labs Special Recognition Clinic Speakers LiveU Kent Aschenbrenner, Family and Friends of E.W. Scripps Logitek Bill Hubbard Bill Bennett, Marshall Electronics Family and Friends of ENCO Nautel Gary Mach John Bisset, Optimized Media Group The SBE Membership Telos Alliance Phasetek Inc. Meeting success is due in part by volunteers from Craig Bowman, RFS SBE, WPR, and WPT Futuri Media Rohde & Schwarz USA Manny Centeno, Ross Video Additional Support FEMA SBE American Awards & Mark Corl, Promotion Triveni Digital Shively Labs Bill Bennett Dan Glavin, Staco Energy Products Dielectric SuiteLife Systems Board of Directors of the WBA Michael Guthrie, Telestream Harmonic Telos Alliance Chriss Scherer Kevin Haider, Tieline Erin Shipps, Program Layout GatesAir Utah Scientific Jeff Welton Kirk Harnack, Vela Joey Cronick Telos Alliance Wheatstone Corporation Jonathan R. Clark Alex Hartman, Yellowtec Optimized Media Group LLC Kyle Geissler, Martyn Horspool, Director of Operations and GatesAir Clinic Sponsors Public Affairs BGS Tom King, Liz Boyd, Kintronic Labs BSW NCSA/PEP Coordinator Tom Kujawa, retired Camera Gear Lorraine Ortner-Blake, UW-Green Bay Police Chief Comrex WBA Newsletter Steve Lampen, Davicom Madison Marriott West consultant Dielectric incredible staff David Layer, NAB GatesAir Michelle Vetterkind, WBA President and CEO Wayne Pecena, Jampro Sara and Leader Printing Texas A&M University/ NAUTEL KAMU FM & KAMU TV Volunteers for Clinic set-up, Shively Labs Jeremy Ruck, and those that stayed for Jeremy Ruck & Sinclair Broadcast Group tear down Associates, Inc. SONY AND… E Glynn Walden, Studio Gear A special shout out to the retired CBS Radio SuiteLife Systems incredible Clinic Committee Todd Waldo, Telos Alliance listed above. Verizon Business Group WBA Congratulations to all SBE Award recipients Jeff Welton, Woodward Radio Group Nautel WTMJ TV Tim Wright, THANK YOU Cumulus - Chicago YellowTec ATTENDEE’S FOR YOUR SUPPORT!

Wisconsin Broadcaster | November/December 2019 5 Workshop to prepare journalists for 2020 election Jan. 25, UW School of Journalism and Mass Communication

The Wisconsin Broadcasters Association with partners Google News Lab, UW School of Journalism and Mass Communication, and The Poynter Institute are offering an intensive day of training to help journalists cover the 2020 Presidential election. This training is lead by Poynter’s Senior Al Tompkins Faculty Al Tompkins. The workshop is perfect for reporters, MMJs, producers, news managers, online and social media producers and assignment editors. Stations are welcome to send teams to attend.

Register today at https://www.wi-broadcasters.org/events/covering-the-2020-election-workshop/ or look for the link on the WBA homepage.

In addition to Wisconsin being a toss- The agenda will include: up state, nearby Milwaukee is also How to cover big important election What journalists have to know about where the Democrats will hold their issues in a way the public will watch polling including: National Convention. We will be including: • Margins of Error hosted at the University of Wisconsin • Immigration • Sample Sizes School of Journalism and Mass • College debt • The problems with “weighting” Communication. This is one of only • Health care • Reliability and Desirability Indexes four such sessions to be offered • Tariffs across the U.S. • Likely versus registered voters • Climate change The workshop will be held Saturday, How the American electoral system Jan. 25 at the University of Wisconsin What journalists need to know about works: -Madison School of Journalism and election finances including: • the primaries and caucuses Mass Communication. The university •PACs • selecting delegates has been doing national studies on • Super PACsDark money PACs • the role of super delegates voter behaviors and hot topics. • Understanding the Citizens United • the conventions The day is aimed at helping decision • the November election journalists move beyond typical • How to track contributions from your • understanding electors horse-race political coverage to coverage area • the Electoral College in case of a tie deeply and meaningfully explore key • why we have this system issues that will shape the nation’s • strengths and weakness if this system future.

WBA renews updated Insight Edge Weekly member service

The WBA has renewed its WBA member general managers and sales managers receive an contract with Insight email every Monday from your WBA to help you get your week Edge Weekly in order to continue to provide you, started in a customer-centered manner. The service includes several benefits that you will find helpful in your day-to-day our valued WBA members, with this popular activities on the street. Sales managers, if you have additional service. sales personnel you would like to be on our list, just let us know Recently updated, the Insight Edge Weekly Advertiser and we’ll be more than happy to send Insight Edge Weekly to Intelligence Service gives you access to the industry’s premier them, as well. newsletter service giving you quick, useful, and current The Monday morning email also includes a terrific tutorial, highlights of 14 key advertising categories: automotive, customized for Wisconsin, on how you can use this popular WBA department stores, digital media, dining/grocery, electronics, member benefit. employment, entertainment, financial, furniture, health care, We hope you continue to enjoy this WBA Member Service. media recap, real estate/home improvement, telecom, and travel.

6 Wisconsin Broadcaster | wi-broadcasters.org EDUCATORS COLUMN

“A Veritable Buffet for Broadcasters” There’s one sure partner with a digital agency. Many clients If you’re still reading, you’re probably ready are buying digital marketing on a piecemeal to put a couple of these ideas into action. place to satisfy a basis. They need one strategy from one For your assistance, take a peek inside the RAB voracious appetite digital agency. It could be yours.” Sales Advisory Committee meeting. The for education…the “For intelligence on key competitors, we can following initiatives are in motion: RAB/NAB Radio advise our clients with Spy Fu, a website • New Proposal Assistant tool for creating auditing tool.” marketing plans efficiently, effectively, with Mike O’Brien, Show. more in depth research. Consultant/Trainer “The radio industry needs to de-leverage. We’ll Bouncing from session to O’Brien Betterment, likely go into a recession by 2020 or 2021. • New NTR and Alternative Revenue tools to LLC session is like dining at a Fortunately, more broadcast groups are more capture additional revenue from new bountiful buffet restaurant. It’s top-line focused these days…and that’s business categories, cause marketing, event rich fare, but you cannot consume every dish! producing results.” marketing, and more. So allow me to serve up a sampler…a scoped “More data is driving the conversation. This is • New RAB Digital Certification with fresh version for radio and television broadcasters. In the era of new insight for programming and information, so every manager and account no particular order, here are comments with attribution for sales.” executive can execute digital marketing sustenance for your stations and your career. In strategies in an evolutionary industry. the interest of brevity, attribution goes out to “Our advertisers can generate short term sales several industry leaders. overnight, but they build a brand over time.” • New RAB Co-op Directory: already “Reach trumps targeting two to producing significant returns for RAB/NAB Radio Show remarks and one. But, creative crushes participating stations. recommendations: everything.” “Your commercials If you would like to make a “Culture eats strategy.” “Your commercials should try should try to say request or pose a suggestion to “We’re on the precipice of the next Golden Era! to say just one thing. The the RAB Sales Advisory The spoken word and video will be forever. more you try to tell just one thing. The Committee, you could reach out You’re in the audio content business, don’t them…the less they’ll hear.” more you try to tell to me or Chris Bernier, your current WBA Vice Chair- get romantic about how it’s delivered. It’s not “75 percent of the ads on the them…the less Radio/Chair Elect. We are happy about the pipe. Invest in all platforms.” air are produced with a male to share your ideas. “Broadcasters focus too much on their current voiceover. However, the they’ll hear.” P&L. We need to think long term.” studies reveal that women For dessert, I’ll pass along this quote by Peter Drucker, as cited by one of the “Attention is the only asset. Don’t judge the prefer a female voice.” Radio Show speakers, “Whenever you see a consumer…just appeal to them.” “Endorsed creative outperforms produced successful business, someone once made a creative ten to one.” “Podcasting is not the wave of the future…it’s courageous decision!” the wave of today. Podcast listeners are “We have an Individual Development Plan With that, my hats off to our enterprising experiencing a relatability and casual (IDP) for each account executive. We discuss clients and to each of you that continues to conversation. There are new genres being sales goals, activities, and resources.” invest in this great broadcast industry! formed every day and an audience for every “Content brings value…information, ______subject. Podcasting is also a great place to education, entertainment, and escapism. You incubate talent.” have the big audience. Don’t let David beat obrienbetterment.com “Diversify your revenue stream. If you haven’t Goliath.” email: [email protected] already, hire a digital media strategist or

Wisconsin Broadcaster | November/December 2019 7 FROM THE JACOBS MEDIA TEAM AS PART OF THE JACOBS MEDIA/WBA DIGITAL PARTNERSHIP Advertisers at a crossroads – Broadcasters to the rescue We may be at an inflection point in are competing with big screen TV, computers, and smart phones – all part of the sports media scene. Harley-Davidson may have been the media. dominant brand among Baby Boomers, but must retool for the next As broadcasters, we know the past several years have generation. And Kopp’s – well, perhaps they’re in good shape thanks in been profoundly challenging. TV operators are faced no small part to the vision and focus of its founder, Elsa Kopp. with pressures from umpteen content providers, These are all venerable, iconic brands that have stood the test of time. including SVOD, a game changer in the den, living But for the other 95 percent of businesses, corporations, and associations Fred Jacobs room, or man cave. And on the radio side of the trying to stand out in an ever-crowded pack, the reach and frequency Jacobs Media spectrum, podcasting, audio streaming, and satellite offered by broadcast media – coupled with great creative that tells a radio are all putting pressure on broadcasters to create brand’s story – makes radio and TV a unique marketing proposition. great local content. In our numbers-heavy, Big Data world, analysts tend to get so caught up But as difficult as the journey has been for those who own or run with counting clicks, likes, and retweets they lose sight of results. broadcasting outlets, advertisers find themselves every bit as challenged to optimize their marketing, much less not be left behind by savvier As Sue Higgs, creative director at the Grey London agency recently competitors. Everyone’s clamoring for accountability and digital explained to The Drum, “Everything that we try to do in the creative solutions, but few understand what this industry is very hard to quantify – our experience, craft, gut – where looks like. In our numbers- everyone else can put a metric on it.” And at the center is a tug of war between heavy, Big Data But the numbers that truly matter are results, and the trust and loyalty short terms results (that President’s Day that emanate from brands that play a long game, rather than be satisfied Sale) and the long haul of effective brand world, analysts with momentary bursts of business activity are as lasting – and as building. tend to get so harmful as – steroids. We may have come a long way since the days of Don Draper and Darren At the core of this dilemma, brand caught up with managers, business owners, and ad Stevens, but digital media has not managed to match the tried and true agencies is the dearth of great creative. It is counting clicks, method of building brands – on traditional media with strong creative. so much easier to default to a web likes, and We are bullish on digital as a revenue growth opportunity for campaign that may have an initial impact broadcasters and work with many Wisconsin broadcasters to help on sales or attendance, but fail to build a retweets they lose develop their digital strategies. But at the end of the day, good old quality, lasting brand. sight of results. advertising on radio and television still deliver both for the short – and long – term. When you’re the Packers, Harley-Davidson, or Kopp’s, it may not matter. Those brands were built through vision, hard We should never lose sight of that. work, great creative, wonderful teams, and strong word of mouth. For any questions regarding your digital strategy, contact Jacobs Media at But even these mature brands find themselves in need of brand [email protected]. The WBA Hotline is a free service to members of the makeovers – or at least strategic tweaks from time to time. The Packers Wisconsin Broadcasters Association.

Online payment available for DC trip restructured for 2020 2020 dues The WBA’s annual The change comes after the creation Even though there are still a few weeks left in this year, it’s time to of the WBA Legislative Committee pay next year’s WBA member dues. trip to Washington D.C. to make calls which consists of broadcast When 2019 ends, so does your WBA membership. You should soon be representatives from each of on Capitol Hill is receiving your notice for 2020 WBA membership, so sign up now and Wisconsin’s eight Congressional keep your membership in full force, without interruption, all the way being restructured Districts. through 2020. for 2020. The change is also in response to a shift You can also pay your dues online at wi-broadcasters.org/members- in the NAB’s Leadership Conference which will affect the timing only/dues. of the legislative visits. I'm sure you'll agree that membership in your WBA is definitely a WBA Board leadership will be joined on the trip by the Legislative bargain. As an organization and as a cooperative of individuals with a Committee. Any additional WBA members will be invited to common goal, the WBA believes in itself and its members. The benefits attend based on what will be needed to make each legislative of being a WBA member are many, and pride of association with WBA is call successful. itself worth the price of admission. We urge you to renew your WBA members are strongly encouraged membership and join your colleagues in continuing to support the WBA. to participate in State Legislative Day on Renewing your WBA membership means uninterrupted service: You Jan. 29 in Madison. will continue to receive ALL services in WBA’s special programs. And best of all, you will continue to belong to the WBA, the only To be added to the attendee list for State organization in the whole state devoted entirely to the service and Legislative Day or to ask questions, contact promotion of the broadcasting industry in Wisconsin. [email protected] or call 608-255-2600.

8 Wisconsin Broadcaster | wi-broadcasters.org STUDENT AWARDS WBA Student Award competition opens Dec. 10

The 2019 WBA Student Awards WBA Student Leadership competition will open for entries on Award Dec. 10 with a deadline of Jan. 18, The “WBA Student Leadership Award” is given to a broadcasting or broadcast 2020. The competition is open to high journalism student of junior standing or school and college students above at a Wisconsin college or university who has most noticeably developed and throughout Wisconsin. exercised effective and creative skills in leadership. The student must be nominated in writing by an adviser, supervisor or faculty member. Awards categories include: audio storytelling, news The nomination letter must include specific examples when citing how the student writing, sports play-by-play, general entertainment meets the following criteria: program, website, newscast, features, promotional announcements, podcast, social media and many more. • Is actively involved in a student broadcasting community; The full list of categories and all the contest rules • Demonstrated instances where s/he provided a positive influence; can be found in the Student Awards program on the • Demonstrated instances where s/he motivated others to accomplish a mission, WBA website. Look for it in the “Students” section of despite challenges or obstacles; the website. • Encouraged others to contribute toward the effectiveness and success of a The awards will be handed out March 7 broadcast-related organization or project; at the WBA Student Seminar during • Goes consistently above and beyond the scope of their job or project assignment; the keynote luncheon. • Demonstrated the ability to lead in an ethical and moral manner. The student must also submit a 2-3 page paper describing how their experiences in The Student Seminar will be held at student media have shaped them as a leader or helped them develop a leadership style. the Madison Marriott West in WBA Student Leadership Award nominations should be sent by Jan. 18, 2019 directly to: Middleton. Linda Baun at [email protected].

Names in the News (WLMV). Previously, Hermanson led the sales team at Bliss Communications in Bailey Coleman has extended her broadcast agreement Janesville. She was an integral part of the management team for four years with to serve as midday host on V100.7 (WKKV) in Milwaukee experience in Madison radio sales and Madison billboard sales management prior to and will serve as Urban Program Director for the Western that. Great Lakes Region for iHeartMedia. Coleman will Ayisha Jaffer is the new afternoon drive host and promotions coordinator for 88Nine continue to broadcast weekday mornings from 10 a.m. to Radio Milwaukee (WYMS-FM). Jeffer is a former artist manager and radio DJ. Starting 2 p.m. as midday host and as program director she will Sept. 16, she was hosting the station’s weekday afternoon on-air shift. As promotions Coleman oversee the day-to-day operations of V100.7 and will coordinator, Jaffer will book the station’s weekly 414 Live on-air performance show continue to report to Kerry Wolfe, Senior Vice President featuring Milwaukee artists (5:30 p.m. Thursday), DJ and host station events, and of Programming for iHeartMedia Milwaukee. Coleman represent the station at partner events and concerts. Jaffer most recently owned and ran has served as Program Director for iHeartMedia Jaffer Greater Than Propaganda, which focused on artist management, tour management, Milwaukee’s V100.7 since 2007. She began her career at venue promotion and production, and developing brand and partnership campaigns for KRIZ/KZIZ in Seattle, Washington. artist and projects. She previously worked for Saiko Management and Punkdafunk, and Entercom’s Chase Daniels will continue his operations as a DJ at two non-commercial alternative-music stations in New Zealand, 95bFM and Daniels manager duties for the company’s stations in Madison. Aotea FM, and part-time at Radio Milwaukee. He recently signed a multiyear extension to continue to Drew Lauter has been named to lead iHeartMedia stations in Madison. As Market oversee WOLX, WMMM, and WMHX. Daniels joined President, Lauter will oversee the market’s programming, advertising, and operations Entercom in 2013 in Indianapolis and joined the Madison across multiple platforms within Madison as well as create new business and revenue stations in 2016. opportunities. He will report to Jeff Tyler, Division President for iHeartMedia Travis Place, host of Trav in the Morning on Big Cheese Minneapolis. Lauter brings more than 20 years of executive experience leading Lauter Place 107.9 (WBCV), was named to a newly redefined role of organizations, managing teams, and driving revenue with companies such as Sony, Operations and Brands Manager for the market at NRG Lucent, Qello Concerts, and Qello Media. He's also led numerous startups from the Media in Wausau/Stevens Point effective Sept. 1. entrepreneurial stages to successful exits. Lauter takes over the position previously held by Keith Bratel. Kori McKay moved from the role of Assistant Program Director to Program Director for Hot 96.7 (WHTQ-FM) WSAW-TV morning reporter and weekend anchor/producer Emily Boyer has taken a also effective Sept 1. NRG Media owns and operates four job in Florida. Boyer was at the Wausau station for two years. She will be morning assignment editor and traffic anchor/reporter at WJXT-TV in Jacksonville, Florida. McKay FM stations in the Wausau/Stevens Point market, Boyer including WBCV, WGLX, WHTQ and WYTE. Appleton native and Wisconsin basketball star Brian Butch will be working with the Shar Hermanson has been named local sales manager Big Ten Network this season as a game and studio analyst. After four seasons at the for Mid-West Family Madison. Hermanson is a sales University of Wisconsin, where he was named All-Big Ten Honorable Mention and veteran with more than 21 years with radio, billboard, Academic All-Big Ten, Butch played 10 seasons professionally, including four in the NBA promotion, and digital sales experience. Hermanson will Development League. Butch is currently co-host of “BJ and The Bear”, which airs oversee the sales team for Magic 98 (WMGN), the weekdays from 6-8 a.m. on 95.3|99.1 The Score (WSCO) in Appleton. Hermanson Resistance (WRIS), 93.1 Jamz (WJQM), and La Movida Butch Wisconsin Broadcaster | November/December 2019 9 Members in the Spotlight Station helps students with 70,000 school supplies

Radio Milwaukee (WYMS) helped collect 70,000 school supplies for the U.S. agricultural economy, rising production costs, diminished crop students in Milwaukee Public Schools. yields from extreme weather this spring and market disruptions due to trade wars. The donations were collected through the fourth annual No Empty Backpacks School Supplies Drive. A portion of the donations, 9,778 “Our region’s dairy farmers have been hit particularly hard, but our school supplies, were delivered Sept. 20 at Rogers Street Academy. R&B viewers from all over the state of Wisconsin stepped up to help their artist B-Free and DJ Bizzon of Radio Milwaukee performed live. neighbors,” WKOW News Director Ed Reams said. “We cannot thank them enough for their generosity.” This year’s drive topped the 2018 drive which collected more than 50,000 items. The stations teamed up with Farm Aid to host the live 18-hour telethon to encourage viewers to donate money over the phone and online to Area residents dropped off items from July 22 to Aug. 25 at 64 bins raise money to support emergency relief and other resources for family throughout the community, including Radio Milwaukee. Donated farmers in the region. Anchors and reporters from all five television supplies include backpacks, crayons, glue sticks, pencils, pens, stations hosted the live event. notebooks, markers, and calculators. Supporters also ordered supplies online, hosted workplace drives, and donated cash to the MPS Food drive aims to help hungry veterans Foundation for the drive. Receiving supplies this year are students at Bryant Elementary School, Gilbert Stuart Elementary School, Greenfield Bilingual School, Neeskara Elementary School, Rogers Street Academy, Roosevelt Middle School, Rufus King Middle School, and Story Elementary School.

The Family Radio Network marks 50 years A radio group in the Appleton/Green Bay area generated 10,329 meals for hungry veterans in an inaugural food and donation drive. Woodward Radio Group partnered with Feeding America Eastern Wisconsin for the Combat Hunger Drive-Thru Food Drive held Sept. 7. The event was promoted on six radio stations with live broadcasts on 105.7 WAPL, 95.9 KISS FM, and Razor 94.7 | 104.7. The Family Radio Network celebrated 50 years on the air with a free Each of the military branches had their own donation bins as a way to concert, inflatables, games, fun for the kids, and a free picnic supper for drive some good-natured competition on which branch gets the most the first 1,000 guests. donations. Donors had the opportunity to designate which branch their donation went to. The Army brought in the most donations. The concert with Sanctus Real was held Aug. 29 at Pierce Park in Appleton. The inaugural event pulled in 4,432 pounds in food donations and $2,237 in cash donations to generate 10,329 meals for veterans in The “family” gathering was to celebrate and thank the listeners who northeast Wisconsin. supported The Family over the last 50 years. The group of stations is an independent, local, and listener supported Christian radio station. It Stations draws hundreds to breast cancer was founded in 1969 and first began broadcasting out of a Menasha furniture store in 1977 as WEMI-FM. charity walk The Family currently owns and operates four radio stations A Milwaukee broadcasting over 10 signals in Northeast and Central Wisconsin, radio station reaching approximately 60,000 listeners every 15 minutes. In addition and TV station to their faith-centered and family-friendly music and messages of drew 1,000 hope, strength, and encouragement, The Family Radio is also active in walkers during a community outreach supporting 89 local crisis agencies in 15 of their 3K charity walk listening communities annually through their “Help for the Homeless” aimed at raising hygiene drive. This spring, more than 900 businesses, churches and awareness about the importance of breast cancer screenings. schools hosted collection boxes for the hygiene drive, donating V100.7 (WKKV-FM) and Fox 6 (WITI-TV) held their eighth annual Sista $406,000 worth of supplies to their local crisis programs. Strut on Oct. 5 at the Marcus Center Performing Arts Center’s Peck Pavilion in downtown Milwaukee. Quincy telethon raises more than The free event encouraged participants to take advantage of the $40,000 for farmers community resources that help prevent, detect, and treat breast A group of TV stations in Wisconsin aired a telethon cancer. It also taught attendees about breast cancer’s effects on the that raised more than $40,000 for family farmers. African American community. In addition, V100.7’s on-air personalities Bailey Coleman, Reggie Brown, and Promise promoted the event on-air Quincy Media stations (WKOW, WAOW, WXOW, WQOW and discussed the best ways for the community to take advantage of and KBJR) held the telethon Sept. 20 to help farmers the event’s resources, such as free clinical breast exams. Fox 6 anchor with the effects of corporate consolidation, a multi-year downturn in Mary Stoker Smith co-hosted the event.

10 Wisconsin Broadcaster | wi-broadcasters.org “Sista Strut is a labor of love and it reaches our listeners with vital The consolidation announced Oct. 7 will bring all five stations to a information about their health,” said Bailey Coleman, Program Director central location on the fifth floor of the former Parker Pen headquarters and on-air personality for V100. “If we can help save one person’s life the building at 1 Parker Place in Janesville. event will be worth every moment.” “I’m very much looking forward to having everyone in Janesville/Beloit Sista Strut also celebrated survivors and honored the memory of loved under one roof,” Thompson said. ones. Milwaukee resident and breast cancer survivor Brittnay Dupree Plans call for construction of seven new broadcast studios to house the was named the Grand Marshall for the walk and led “Strutters” along five radio stations along with news and commercial production needs. Milwaukee’s picturesque River Walk. WCLO and WJVL will move from the third floor of the downtown Janesville Gazette building, while WGEZ will maintain its office and Magnum stations share stories from Honor Flight studio facilities in Beloit and originate some broadcasts from a satellite Magnum Media radio stations studio in the new Janesville facility. WWHG and WBEL, already housed followed veterans on an Honor on the fourth floor of 1 Parker Place, will also relocate to the fifth floor. Flight visit to Washington DC in The renovation is expected to begin on Nov. 1 with completion October and shared their stories and the actual move of the stations in late first or early second on the air. quarter of 2020. Reid and Chelsey Magnum joined the flight and filed reports up through the group’s return to Broadcasters among those joining Madison. They interviewed veterans, organizers, and volunteers. Milwaukee Press Club Hall of Fame Veterans shared emotional stories about their military service and their Four past and current Wisconsin Broadcasters are among reaction to visiting the war memorials. eight being inducted into the Milwaukee Press Club Hall of Magnum’s 15 radio stations each aired 27 reports from the Honor Flight. Fame. ‘WTMJ 2020’ brings influential The 2019 inductees to the Media Hall of Fame are: names to single stage • Alan J. Borsuk, Milwaukee Journal, Milwaukee Journal Sentinel, Milwaukee radio station Marquette Law School WTMJ-AM hosted a live • Meg Kissinger, Milwaukee Journal, Milwaukee Journal Sentinel broadcast event on Sept. 30 • Everett L. Marshburn, Milwaukee PBS that brought together • Sharon McGowan, Milwaukee Neighborhood News Service influential names in politics, sports, education, public safety, • Larry Meiller, Wisconsin Public Radio business, and faith. • Kathy Mykleby, WISN Channel 12 WTMJ 2020 was held at Potawatomi Hotel and Casino and was open to • Dan Shelley, WTMJ-AM, CBS at Radio Once, Urban One at iHeart, the public. Speakers included Sen. Ron Johnson, Green Bay Packers CEO RTDNA (Radio Television Digital News Association) Mark Murphy, UW Athletic Director Barry Alvarez, and Milwaukee Mayor • Tim Cuprisin, (deceased), Milwaukee Journal, Milwaukee Journal Tom Barrett. Sentinel WTMJ hosts led discussions on some of the most talked about topics “This year’s group of inductees made, in their own unique ways, facing Milwaukee, Wisconsin, and the nation. immeasurable contributions to local journalism,” said Gene Mueller, Six Wisconsin broadcasters named to Silver Circle press club president and host of Wisconsin’s Morning News on WTMJ Radio 620. “They helped to inform and educate their readers, listeners Six Wisconsin broadcasters were named to the Wisconsin Silver Circle on and viewers while making our community a better place, all while Oct. 13 at the Italian Conference Center in Milwaukee. The awards were helping to inspire a new generation to follow their professional given by the National Academy of Television Arts and Sciences. example.” The following are 2019 inductees: For additional information about the Milwaukee Press Club and Denise Callaway, Milwaukee PBS | Liddie Collins, Milwaukee PBS previous inductees to the Media Hall of Fame, visit Clint Fillinger, WITI-TV | Bob Lindmeier, WKOW-TV www.milwaukeepressclub.org and click on “Honors”. Terry Sater, WISN-TV | Dewayne Walls, WISN-TV Chorski to retire from WKBT-TV The Television Academy established the Silver Circle to honor WKBT-TV General Manager Scott Chorski will retire at the outstanding individuals who have devoted 25 years or more to the end of the year. television industry, and who have made significant contributions to TV in their local market. Chorski joined Morgan Murphy Media in 2000 when the company purchased the station. He also served on the Big Radio consolidates stations in Janesville WBA Board and as Board Chair in 2015. Big Radio will consolidate its Rock County radio “Broadcasting has been an incredibly rewarding career,” operations into a single location. Chorski said. Big Radio, owned by Benjamin Thompson, increased its radio holdings in “I’m so grateful to the many talented and thoughtful people who I’ve Rock County to five primary signals in August when the company closed been blessed to work with. “ on the acquisition of WCLO/WJVL. Big Radio also owns WBEL, WWHG, During his time as GM, WKBT-TV has won numerous WBA Station of the and WGEZ. The five facilities currently use three studio locations within Year awards. the county.

Wisconsin Broadcaster | November/December 2019 11 Members in the Spotlight

Utnehmer to sell stations, sites to Mazur WBA Hall of Famer honored for Roger Utnehmer is selling Nicolet Broadcasting, which environmental work includes five radio stations and two websites, to Bryan A WBA Hall of Famer was Mazur. honored by the River Mazur is the sales manager for Nicolet Broadcasting. The Alliance of Wisconsin for his sale includes WBDK, Algoma; WRKU, Forestville; WRLU, environmental advocacy. Algoma; WSBW, Ephraim; an HD translator station, Lindsay Wood Davis Roger Utnehmer DoorCountyDailyNews.com, and received the Lifetime DoorKewauneeHighSchoolSports.com. Service Award at the River Utnehmer worked in broadcasting in Wisconsin for 42 years and is a Alliance River Bash on Sept. 19 at Memorial Union in Madison. member of the WBA Hall of Fame. He plans to retire when the sale Davis has paddled on more than 120 streams, rivers, estuaries, and closes in December. lakes in the state. He’s built a reputation as an environmental advocate In retirement, Utnehmer wants to work with radio stations and the in Wisconsin. Wisconsin Institute for Public Policy and Service to create student This was the first ever Lifetime Service Award to be given by the River journalism programs for high school students. Alliance of Wisconsin. “We’ve hired high school students for many years to report positive news about their school with great results,” he wrote. “ I believe if more Don’t forget about your WBA PSA Guide stations implemented an intern opportunity for high school news Just a reminder that your WBA has this offering always available for you: Public reporters our industry would be more relevant to an important, social- Service Announcement Guide. It’s a great reference for people asking your stations media-savvy demographic, more young people would be interested in the “how to’s” about PSAs. radio news careers, more students would be interested in journalism and mass communications in college, and participating stations would “Getting Your Message On The Air” have significant, measurable EEO outreach activities to document.” • What is a PSA? • How To Get Your PSA On The Air • Sample Copy for Your PSA He also plans to spend more time traveling with his grandkids. • The Pre-Produced PSA • Public Affairs Programs In a Facebook post, Utnehmer told Mazur, “You are inheriting a very • You’ve Been Booked for a Program • Sample Press Release solid staff and one of the most beautiful markets in American radio.” Find it at www.wi-broadcasters.org.

IN REMEMBRANCE Golden remembered as voice of WPT WPR reporter, Local Broadcast A man known as a familiar voice on Wisconsin Public Legend, dies Television has died. Local Broadcast Legend and 16 year veteran of Jeffery Golden did voice work for WPT’s statewide Wisconsin Public Radio, Glen Morberg, has died. broadcasts for decades and was known by friends and Glen Moberg embodied the ideals of local journalism family as “Mr. Golden Tones.” during his almost 50-year career. Jeffrey Golden Glen Moberg WPT posted on Facebook, “ Wisconsin Public Television is Glen moved to Wausau from Chicago in 1993 to serve as saddened by the death of Jeffrey Golden, a talented artist whose news director and anchor at WSAW-TV and later assignment manager familiar voice work has been a part of our statewide broadcasts for for WAOW-TV. In 2003, he joined Wisconsin Public Radio as a reporter decades. We share our condolences with Jeff’s friends and family. He and talk show host. will be dearly missed.” Before that, he served as a network correspondent for WFLD-TV Fox Golden spoke Spanish and provided Spanish language outreach News Chicago. He also created and led a cable television news services for the Dane County Health Department for Spanish-speaking department that served 10 communities in Chicago’s western suburbs. residents. He was a United Nations certified translator for the Glen took special interest in issues affecting the community, the University of Wisconsin Chancellor’s office and used his bilingual skills environment, and civil rights. to serve in the Peace Corp. In retirement he served as a volunteer medical translator at a free health clinic in Madison. In 2004 he co-created and hosted “Route 51,” putting a spotlight on regional issues and personalities. He produced and moderated He was a UW-Madison graduate and, in addition to a career in numerous forums for local and statewide elections, including two U.S. communications, was also an actor. Senate debates. Golden died on Sept. 30. He was 76. Glen served on influential boards of directors and emceed local events. Memorials may be made in Jeffrey Golden’s name to the Benevolent He received more than 40 broadcast journalism awards at Wisconsin Specialists Project - Free Specialty Clinic, 2711 Allen Blvd., Suite B4, Public Radio. The people he hired and mentored are still serving the Middleton, WI 53562. Memorial donations may also be made to public in their own successful careers. Wisconsin Public Television and Wisconsin Public Radio. Glen retired in February to fight cancer. He was inducted in June as a WBA Local Broadcast Legend.

12 Wisconsin Broadcaster | wi-broadcasters.org WBA Foundation TWO WAYS TO RECOGNIZE GREAT BROADCASTERS

Nominations open for Nominations open for Hall of Fame Award Local Broadcast Legends Award The Wisconsin Broadcasters Association Foundation The Wisconsin Broadcasters Association is now Hall of Fame Committee is now requesting and requesting and accepting nominations for accepting nominations for the Wisconsin the Wisconsin Broadcasters Association Broadcasters Hall of Fame. Local Broadcast Legends Award. The Hall of Fame nomination process is open and The Local Broadcast Legends Award will run through Feb. 15, 2020. Submissions should nomination process is open and will run be made on the official nomination form found on the Nominate Notable Broadcasters through Feb. 15, 2020. Submissions should be WBA website and sent to the WBA Foundation office. made on the official nomination form available on the WBA website Selected nominees will be inducted on June 18, 2020, during the and sent to the WBA office. Selected nominees will receive the award annual WBA Hall of Fame Dinner. The dinner will be held at the Thursday June 18, 2020 during the WBA’s Summer Conference Radisson Hotel in La Crosse in conjunction with the WBA Summer Luncheon at the Radisson Hotel in La Crosse. Conference. The Wisconsin Broadcasters Association Local Broadcast The Wisconsin Broadcasters Hall of Fame was established in 1989 Legends Award was established in 2015 under the direction of and formally dedicated by then FCC Chairman Alfred Sikes. Its Bruce Grassman, owner/president of Results Radio. The first award purpose is to honor individuals who have dedicated their was given posthumously to Norm Habeck, a former Results Radio professional lives to the advancement of broadcasting in Wisconsin. employee. The Local Broadcast Legends Award is a great honor Since then, 140 broadcasters have been inducted. and recognition for individuals that work behind the scenes and Selection Criteria within their communities fulfilling the commitment broadcasters Nominees must have 15 years of service as a broadcast professional have made to serve their local communities. They are individuals that that includes 10 years of service in the state of Wisconsin. This is the exemplify localism. This award is a means to extend recognition of minimum requirement that must be met in order to qualify for a Hall these individuals beyond their local communities. of Fame nomination. Individuals may be cited posthumously. Past honorees can be found at the Wisconsin Broadcasting Museum at https://www.wisconsinbroadcastingmuseum.org. Nominations should also include the following: 1) A description and/or documentation of a nominee’s key Selection Criteria contributions to broadcasting either nationally or within the state Individuals may be nominated by their company, co-workers, of Wisconsin and the benefit(s) provided to the audiences and/or community leaders, family members, etc. The nominee’s station or industry resulting from their contributions. organization will be responsible for submitting the nomination on 2) A narrative noting the highlights of the nominee’s history of behalf of the nominating person or group along with the required exemplary leadership in community and statewide service as a supporting documentation. broadcast professional. Please include information regarding the Nominees must have 15 years of service as a broadcast professional nominee’s contribution to the growth and well-being of the in the state of Wisconsin. Individuals may be cited posthumously. industry and its service to the citizens of Wisconsin. 3) Attributes and characteristics that distinguish the nominee Nominations should also include the following: among their peers. 1) A description of the nominee’s character and why they are 4) Letters or supporting information from colleagues, friends, and deserving of the award. How do they exemplify localism (see 2 community leaders. below). The Hall of Fame Committee typically selects three-to-five individuals 2) Provide examples of the nominee’s support of local community per year to be inducted into the Hall of Fame. A nomination meeting needs and interests including, yet not limited to, participation in the criteria for consideration does not guarantee induction (see economic, non-profit, education, and civic development as well as below). Wisconsin is blessed with many wonderfully deserving support of their colleagues and station. broadcasters. The Hall of Fame Committee puts a significant amount 3) Letters or supporting information from colleagues, friends, and of thought into selecting those who will be inducted each year. community leaders. Nomination Review 4) A letter of support for the nomination from the general manager Committee rules provide that nominations must be submitted or another person in a similar position employed by the station annually. The committee will only review Hall of Fame nominations the nominee represents. submitted for the current year (2020). Nominations submitted in Nomination Review prior years must be updated and resubmitted for consideration this The Local Broadcast Legends Award Committee, which is a part of year. the Hall of Fame Committee, may select a nominee from each of the If you wish to check whether an individual has been nominated, four (4) districts of the state represented on the WBA Board of direct inquires to Liz Boyd in the WBA Foundation office at (800) 236- Directors. The number of awardees will be determined by the 1922 or [email protected]. Committee. The Hall of Fame committee will meet after the Feb. 15 deadline The Local Broadcast Legends committee will meet after the Feb. to consider nominations and the WBA Foundation will act on the 15 deadline to consider nominations and recipients will be nominations in March. selected in March.

Wisconsin Broadcaster | November/December 2019 13 The Foundation Broadcasting Museum recently added podcasts by Year End 2019 Hall of Fame “Rocker” Bob Barry. Bob’s podcasts will showcase historic I am pleased to have the honor of serving as Chair of the interviews with musicians, movers and shakers of the Rock and Roll era that he Wisconsin Broadcasters Association Foundation so richly enhanced during his time on Milwaukee radio. WBA Hall of Famer and (WBAF). Foundation President and CEO, Michelle Engineering great, Terry Baun, has generously sponsored the presentation of Vetterkind, provides outstanding leadership for the the podcasts. WBAF. I am happy to report that your Foundation is well This year the Foundation and the Association undertook a joint review of the financial status of all the Foundation’s activities. The review was conducted positioned to be a strong partner with the WBA during David Sanks, Chair by a task force consisting of the Chairs of the Foundation and Association, the 2020. Wisconsin Foundation Treasurer, incoming Chair and Vice Chair of the Association, a Past Broadcasters Communication with the WBA membership and the WBA Chair and current Foundation Board member and WBA CEO/President Michelle Association board remain consistent and effective through Foundation Vetterkind. This review allowed us to identify fundraising and endowment Foundation reports in the WBA newsletter and WBAF reports presented opportunities for the Foundation. I am pleased to inform you that there are at WBA Board and Executive Committee meetings. As Foundation Chair, my several exciting initiatives underway that we believe will ensure and further attendance at these meetings provides an excellent opportunity for WBA secure the Foundation’s funding of its core activities. board members to provide direct feedback and Thank you guidance regarding the Foundation’s core activities of Legacy On behalf of the Foundation Board and the Hall of Fame Committee, I want fundraising, public affairs, education, and historic thank the member stations and organizations that provided financial support Club preservation. The WBA and WBAF joint board meeting for the 2019 Hall of Fame videos. The financial assistance is an excellent that is held each year prior to the start of the summer Bob Barry example of how the WBA membership can help the Foundation sustain an convention provides the members of both boards the annual signature recognition of those that have served Wisconsin broadcasting. Terry Baun opportunity to communicate directly with one another. Please review “Your WBA Serving You” on the WBA website or in the newsletter Chris Bernier Achievements to read more about what your WBA Foundation supports annually. Lee Davis We are delighted to have added the David L. Nelson The Foundation remains strong under the direction of Michelle Vetterkind. We Richard Dudley Scholarship to the Foundation’s Student Scholarship are seeking opportunities to extend our support of Association initiatives that (1923-2013) Program. This scholarship in the amount of $1,000 was will increase the visibility of the contributions and role that broadcasters make Nate Goetz established by the Community Foundation for the Fox and have in the State of Wisconsin. We need your financial support so that we Bruce Grassman Valley Region through the generosity of an endowment can continue to help establish a lasting legacy for our Association and its Jack Hackman from the David L. and Rita E. Nelson Family Fund. We will members. As a part of your financial planning, please consider a contribution (1933-2018) award the first David L. Nelson Scholarship during the to the WBA Foundation and/or becoming a member of the Foundation Legacy Ed Hinshaw Student Seminar next March. Club. All levels of giving are needed and are beneficial to our mission. Please contact the WBA for information about how to make your contribution (1940-2016) The Results Broadcasting Scholarship has been with a check or your credit card. Laurin Jorstad renamed the Results Broadcasting Education Grant. Stepping Aside Perry Kidder This change was a result of our bi-annual review of our Finally, it is with mixed emotions that I will be stepping aside as Chair of the Tom Koser Student Scholarship Program and a great recommendation from Don Grassman. The Results WBA Foundation. Many of you know that I have been “almost retired” for the John Laabs Broadcasting Endowment will now fund a $1,000 grant last 2-3 years from my career in Wisconsin broadcasting. I believe it is important Paul LeSage to assist a recent graduate working in Wisconsin that the leadership of the WBA Foundation be a person that is currently Scott Lopas broadcasting or a related business in the management employed in broadcasting. This provides the Foundation the benefit of the Joe Moen of their student loan debt. insight and perspective of a person that is actively engaged in the opportunities and challenges within the broadcast industry. (1927-2014) The Walker Broadcast Management Institute David L. Nelson achieved continued sellout attendance! This highly I have been an active member of the WBA for more than 33 years and I have Mike and Patty O’Brien esteemed 3-day program held annually at UW-Madison enjoyed every opportunity that has been given to me to help serve and lead one or more initiatives on behalf of the WBA and the Foundation. I have been Dick Record is in its 22nd year. As of April 2019, 153 broadcast blessed with the support of the membership at every turn and it has been a managers have graduated from the three-year module. David Sanks privilege to work with so many wonderfully talented people. James Schuh Enrollment is open now for the April 14-16, 2020 sessions. I want to express my sincerest appreciation for the friendship and support Don Seehafer of MichelleVetterkind that I have been blessed with for so many years. As The WBA Foundation’s new Hall of Fame rings that Sandy you know, Michelle provides exceptional leadership for the WBA and the are available to HOF members and new inductees Shockley Foundation and she is a wonderful collaborator and mentor for those who have been a popular item this past year. Rings are Terry Shockley serve both organizations. I also am thankful for the unwavering support of available in designs for men and women. A women’s Roger Utnehmer Linda Baun, Liz Boyd and Kyle Geissler during my time of service. Their necklace pendant is also available. This offering also friendship has been a godsend as well. Michelle Vetterkind serves as a fundraiser for the Foundation. The purchase Duke Wright price includes an amount that is donated to the Thank you everyone! You have helped me grow and understand Foundation. servant leadership.

Wisconsin Broadcasters Association Foundation Officers & Board of Directorswww.wbafoundation.org OFFICERS Treasurer BOARD OF DIRECTORS R. Perry Kidder Dean Maytag Scott M. Trentadue Tom Walker Chris Bernier Retired Wisconsin Broadcaster Retired Wisconsin Broadcaster Retired Wisconsin Broadcaster Chair of the Board Mid-West Family Broadcasting, David Sanks Madison Radio Plus, Fond du Lac Tom Koser Kelly Radandt Don Vesely Retired Wisconsin Broadcaster Scott Chorski WAQE-AM/FM/WJMC-AM/FM/ Woodward Radio Group WMTV-TV, Madison Vice Chair President & CEO WKFX-FM Rice Lake Appleton/Green Bay Michelle Vetterkind, CAE WKBT-TV, La Crosse Jan Wade Laurin Jorstad Al Lancaster Chuck Steinmetz Retired Wisconsin Broadcaster Wisconsin Broadcasters Association Bill Hurwitz WISN-TV, Milwaukee Retired Wisconsin Broadcaster WSAW-TV/WZAW-TV, Wausau WITI-TV, Milwaukee Secretary Foundation Dick Record Family Radio, La Crosse 14 Wisconsin Broadcaster | wi-broadcasters.org WBA Foundation 2020 Walker Broadcast Thank you, Management Institute WBA Foundation! The Walker Broadcast contribution to achieving customer To the Foundation: satisfaction goals Management Institute is Thank you again for your generous Education Support Grant • Examine how an organization can now in its 23th year, having for the UW Madison. Your help allows us to continue prepare for and respond to customer producing student work that bridges the gap between completed its first seven, service disasters classroom learning and the eventual job in broadcasting. 3-year management • Outline the fundamental elements of I look forward to working with the WBA on future projects building a customer service and appreciate the support you have shown us now and in education cycle in 2018. organizational culture the past. This commitment to education in the state is much The 2020 Institute marks the second year Presented by Moses needed and the WBA is helping to lead the way. of another 3-year cycle (although you Altsech, (Ph.D., Sincerely, may join the cycle at any time) and is Marketing, Penn designed for broadcast managers and State) who teaches those seeking or being prepared for Marketing at the broadcast management positions. Wisconsin School Pat Hastings, Faculty Associate, UW Madison, SJMC April 14, 2020 of Business and is President of Altsech Consulting. Financial Management for Over the last 25 years Dr. Altsech has Broadcasters been an award-winning professor, WBA, WBA Foundation offer • How do you evaluate lease vs. buy in consultant, speaker and trainer, helping programs for engineers capital acquisition? companies worldwide serve their clients • How do you value a broadcast better, conduct cutting-edge research, Engineering Fellowship Grants assist stations in property for sale? For purchase? innovate training, and improve continued training for senior engineers marketing and strategic planning. • How do you make crucial financial The WBA and the WBA Foundation appreciate those who He has been featured as an expert on decisions related to debt? Equity? have chosen broadcast engineering as a profession. We several TV and other media outlets. Venture capital? realize that all broadcast engineers must stay current in Information about his expertise and broadcast engineering knowledge, skills, practices, and • What is the effect of different clients appears at www.callmoses.com or technologies, and that involves an investment of time and ownership structures? www.linkedin.com/in/callmoses. money. • How does the stock market value Evening dinner with guest speaker at As the broadcast industry evolves, so must our shares of stock? the Fluno Center understanding of how to implement new media Presented by Thomas transmission. Unfortunately, often busy schedules and tight A. Walker, President, April 16, 2020 budgets for most engineering departments do not permit Mid-West Management Investigating Leadership Style engineers to learn new skills and acquire an understanding Inc., licensee of radio • Understand the distinction between of new technology. How are broadcast engineers able to stations in Madison, La foundational leadership styles, keep up-to-date so that our industry thrives? Crosse, Eau Claire, Illinois, situational leadership styles and The WBA and the WBA Foundation offers Engineering Michigan and Missouri. strategic leadership styles Fellowship Grants. This program is meant to provide a Walker has an MBA from the UW- stipend for senior broadcast engineers currently serving • Assess yourself in each of these three Madison, was a lecturer for the UW- Wisconsin member stations to acquire continuing education styles and validate that assessment Madison School of Business and a Senior in broadcast engineering. Manager for KPMG Peat Marwick. He is a • Recognize opportunities to use each Interested senior broadcast engineers must apply graduate of the first 3-year cycle of the of these three styles in your own directly to the WBA. The WBA Foundation will award five Walker Broadcast Management Institute work $1,000 grants statewide. These grants are to be used for and has specially designed this Institute’s continuing engineering education such as courses in Financial Management module for Presented by Steve Information Technology/Networking, Engineering broadcast managers and those seeking King, Retired Executive Leadership/Management, Electrical or being prepared for management-level Director of the UW positions in broadcasting. Business School’s Center Engineering/Transmission Courses, and other new for Professional and technology training. The grants are NOT to be used by Evening dinner with group at Porta Executive Development. recipients to attend trade shows. Rather they are intended Bella The Center is housed at for enrollment in continuing education courses, post- April 15, 2020 the Fluno Center on the UW-Madison secondary education courses, or factory training on broadcast equipment. The grants may be used to attend Customer Service campus. Prior to taking this role, King was the VP of Global Talent Management for such courses. Grant recipients will be expected to provide • Understand what customer Baxter Healthcare; the EVP of Human the WBA with an after-event report on the use of the grant. satisfaction is and define its Resources for Hewitt Associates and VP of For more information visit the WBA relationship to customer service Leadership and Change Management for • Explore how employee engagement BMO/Harris. His 30-year corporate career Foundation’s website at wbafoundation.org can contribute to increasing has focused on both the development of or contact WBA Vice President Linda Baun at customer satisfaction managers and leadership, as well as 800-236-1922 or [email protected]. • Determine how improving metrics serving in those very roles himself for can make a meaningful three Fortune 1,000 companies. Wisconsin Broadcaster | November/December 2019 15 Jeff Welton Nautel Regional Sales Manager Central US

Tel: 1 902 823 5127 [email protected] Making Digital Radio Work. Calendar of Events Nov. 21, 2019 Preparing for the 2020 ElectionsPresented by David Oxenford, Wilkinson, Barker, Knauer* January 16, 2020 2020 Election Cycle FAQ Presented by Pat McGee & Trevor Heaton, Katz Media* January 16, 2020 2020 Election: Making Local Reporting Resonate Presented by Emily Lawler, MLive* Jan. 29, 2020 Winter Conference and State Legislative Day Madison Concourse Hotel February 20, 2020 Re-Building Trust Presented by Kevin Benz, i-Media Strategies* March 7, 2020 Student Seminar Madison Marriott West April 14–16, 2020 Walker Broadcast Management Institute April 16, 2020 Political Refresher Presented by David Oxenford, Wilkinson, Barker, Knauer* May 2, 2020 WBA Awards Gala Madison Marriott West May 21, 2020 Working with Agencies More Effectively* May 21, 2020 21st Century Leadership – How to Cultivate Leadership in Today’s Workplace Presented by Jeff Butler, Generation Workplace Expert* June 17–18, 2020 WBA Summer Conference Radisson Hotel, La Crosse June 18, 2020 Trends in Local Sales of OT Advertising Presented by Jack Zavoral, Local Media Association* *Webinar Wisconsin broadcasters continue to face opportunities Call us with and challenges navigating digital, social, and mobile space. any questions The Jacobs Media/WBA Digital Partnership is here for you. relating to digital, All WBA members will receive the following: social media, or • The weekly “Connect the Dots” Monday mobile memo from Seth Resler • In 2019, station consultations at WBA conferences • Access to the Digital Hotline Jacobs Media is as your disposal at (248) 353-9030 or [email protected].