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Clash Royale 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Clash Royale 16 17 Game Design Teardown 18 19 20 21 22 23 24 25 26 27 28 © 2016 Adrian Crook & Associates 29 30 1 2 3 Agenda 4 5 6 7 8 9 10 Game 11 Monetization Social/Other 12 Mechanics 13 14 ! Game Play ! Premium currency ! Clans 15 ! Cards ! Spend Sinks ! Notifications 16 Treasure Chests ! TV Royale 17 ! 18 ! Progression 19 20 21 22 23 24 25 26 27 28 © 2016 Adrian Crook & Associates 29 30 1 2 3 Clash Royale - Overview 4 5 Executive Summary 6 7 8 It’s no secret that past performance in free-to-play gaming is not indicative of future 9 performance. Companies like King and Rovio have struggled to follow up their 10 Why We Chose: smash hit titles with varying degrees of success. While titles like Hay Day and 11 Boom Beach demonstrate Supercell’s proclivity for crafting chart-topping games, 12 Clash Royale represents a bold step for the company. 13 14 15 In Clash Royale, players face off in real-time, head-to-head, battles with the goal of 16 destroying their opponent’s base. On the surface the core game mechanic is similar Gameplay 17 to Clash of Clans. However, the addition of classic CCG mechanics makes Clash 18 Royale a truly unique and compelling experience. 19 20 21 Publisher Supercell. Helsinki, Finland 22 23 24 Release date: Soft launch in Australia, Canada, New Zealand. 25 History Peak download rank: #1, Canada; Top 3 Australia and New Zealand. 26 Peak grossing rank: #2, Canada; Top 3 Australia and New Zealand. 27 28 © 2016 Adrian Crook & Associates 29 30 1 2 3 Takeaways - Strengths 4 5 6 Strong Brand Recognition – The Clash universe expanded 7 8 ! As an extension of the Clash of Clans universe, Clash Royale will benefit immensely from unmatched 9 brand awareness. This will drive new user acquisition and allow the Clash Royale player base to easily 10 reach the critical mass required to support a heads-up multiplayer title, all before the first marketing 11 dollars are spent. 12 13 Familiar Mechanics – Moderate learning curve 14 ! While Clash Royale offers a whole host of new game mechanics for players to dig into, the core 15 gameplay of deploying troops and destroying bases remains largely unchanged. Having an instant 16 familiarity with the game creates a welcoming environment for new players where they can instantly 17 feel comfortable while learning the functionality and nuances of the new game mechanics. 18 19 Monetization – Deep resource sinks drive endless potential 20 ! Clash Royale utilizes a leveling system with ever increasing upgrade costs that ensures a consistent 21 demand for currency, cards, and the chests that provide them. As players advance to higher arenas they 22 unlock access to stronger cards, starting the cycle again. 23 24 25 26 27 28 © 2016 Adrian Crook & Associates 29 30 1 2 3 Takeaways - Weaknesses 4 5 6 7 8 New Player Fatigue – New players face stiff competition 9 10 ! Without a single player campaign outside of the tutorial arena, new players are at risk of facing 11 repeated losses when entering PvP competition. The addition of a PvE campaign or an extended 12 practice mode where players could compete against an AI and earn cards would greatly improve the 13 14 new player experience and bolster early player retention. 15 Lack of Card Variety – CR pales in comparison to other CCGs 16 17 ! With only 42 cards available at launch, Clash Royale doesn’t stack up when compared to CCG giants 18 like Hearthstone. Additionally, there is a significant lack of game mechanics that result in interesting 19 card synergies as seen in most traditional CCG games. Many of the top tier cards unlocked though 20 gameplay are simply stronger versions of previous cards. 21 22 23 24 25 26 27 28 © 2016 Adrian Crook & Associates 29 30 1 2 3 Gameplay Brief 4 5 A new twist on a classic mechanic 6 7 ! Players face off in real-time heads-up competition. 8 ! Battle takes place inside a map called the arena. 9 ! Each player begins the round with control of their half of 10 the arena. 11 12 ! Each player has three buildings; two Arena Towers and 13 one King's Tower on their side of the arena. 14 ! The player’s goal is to destroy the other player’s King's 15 Tower while protecting their own. 16 ! Players do battle by deploying troops and spells from a 17 deck of cards. 18 19 Players may deploy anywhere within territory they control. ! 20 ! Destroying an opponent’s Arena Tower will expand the 21 player’s territory and allow them to deploy troops close to 22 the opponent’s King’s Tower. 23 24 25 26 27 28 © 2016 Adrian Crook & Associates 29 30 1 2 3 Gameplay Brief 4 5 Playing to win – endgame conditions 6 7 8 ! If you destroy the other player's King Tower, you win 9 immediately. 10 ! If neither player is able to destroy their opponent’s King’s tower 11 12 within the first 2 minutes, elixir regeneration speed is doubled. 13 ! If after 3 minutes, each player’s King Tower is still standing 14 and each player has destroyed an equal number of Arena 15 Towers, sudden death beings. 16 17 In sudden death the next player to destroy a tower wins the ! 18 match. 19 ! If no tower is destroyed during sudden death, the match will 20 end in a draw and neither player will gain or lose any of their 21 22 trophies. 23 24 25 26 27 28 © 2016 Adrian Crook & Associates 29 30 1 2 3 Gameplay Brief 4 5 Main gameplay UI breakdown 6 7 9 10 8 Card tray. Contains the players hand. Playable cards will appear in full color. 6 9 1 Black and white cards require more elixir to be used. 7 10 Elixir counter. Elixir regenerates at a fixed rate for both players. As the player 2 casts cards and consumes elixir, the elixir bar will drop. 11 12 3 Casting cost. The amount of elixir each card requires to be played. 13 4 Next card. The next card that will be added to the card tray when the player 14 plays a card from the tray. 15 Player’s King Tower. When the King Tower’s HP is reduced to zero, the player 16 5 will immediately lose the match. 8 17 6 Opponent’s King Tower. 18 Each player has a pair of Arena Towers on their respective side of the map, on 7 19 7 the left and right sides of the King’s Tower. 20 8 Crown count. Destroying an opposing tower awards you a crown. 5 21 1 22 9 Opponent’s name and trophy count. 11 23 10 Time remaining in the match. 24 3 25 11 Emote menu. Players can communicate using a collection of canned phrases. 4 26 2 27 28 © 2016 Adrian Crook & Associates 29 30 1 2 3 Gameplay Brief 4 5 Preparing your clan for battle 6 7 8 ! A player’s battle deck is the rotation of cards they want to take 9 into battle. 10 ! The battle deck is limited to 8 unique cards of any type. Players 11 12 cannot have fewer than 8 cards in their battle deck. 13 ! Players can add unlocked card’s to the battle deck from their 14 library at any time between battles. 15 16 17 18 19 20 21 22 23 24 25 26 27 28 © 2016 Adrian Crook & Associates 29 30 1 2 3 Core-Loop 4 5 Familiar battle and upgrade loop 6 7 + Crowns 8 + Chests +/- Trophies 9 Rewards Battle 10 11 12 13 14 15 16 + New Cards 17 + Gold 18 + Gems 19 20 21 22 23 24 25 Upgrade 26 - Gold - Cards 27 28 © 2016 Adrian Crook & Associates 29 30 1 2 3 Progression 4 5 Dual progression paths offer different rewards 6 7 8 9 10 King Level 11 Just like Clash of Clans, Clash Royale features a player-leveling mechanic called the 12 King Level. Players can advance their king level by earning experience points through 13 various metagame actions. 14 15 16 17 18 Trophies 19 Immediately familiar to anyone who has played Clash of Clans, trophies are used to 20 21 indicate your overall success in combat. Players gain and lose trophies based on their 22 performance in arena battles. 23 24 25 26 27 28 © 2016 Adrian Crook & Associates 29 30 1 2 3 King Level 4 5 Increases the strength of player towers 6 7 King Arena King Arena 8 EXP to Level Tower Tower Tower Tower 9 next HP HP DMG DMG 10 1 20 2,400 1,400 50 50 11 12 2 50 2,568 1,512 53 54 13 3 100 2,736 1,624 57 58 14 15 ! Players gain experience by 4 200 2,904 1,750 60 62 16 upgrading cards or donating cards 5 400 3,096 1,890 64 67 17 to clanmates. 6 1,000 3,312 2,030 69 72 18 ! XP gained by upgrading cards is 19 7 2,000 3,528 2,184 73 78 listed on the card at the time of 20 upgrade. 8 5,000 3,768 2,352 78 84 21 ! XP gained from donations varies 9 10,000 4,008 2,534 83 90 22 23 based on the rarity of the card 10 30,000 4,272 2,730 89 97 donated.
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