Florida State University Libraries Electronic Theses, Treatises and Dissertations The Graduate School 2003 The Effect of Game Day Promotions on Consumer Behavior in the East Coast Hockey League (ECHL) Brian Edmund Pruegger Follow this and additional works at the FSU Digital Library. For more information, please contact
[email protected] THE FLORIDA STATE UNIVERSITY COLLEGE OF EDUCATION THE EFFECT OF GAME DAY PROMOTIONS ON CONSUMER BEHAVIOR IN THE EAST COAST HOCKEY LEAGUE (ECHL) By BRIAN EDMUND PRUEGGER A Dissertation Submitted to the Department of Recreation Management, Sport Management and Physical Education In partial fulfillment of the requirements for the degree of Doctor of Philosophy Degree Awarded Spring Semester, 2003 The members of the committee approve the dissertation of Brian Edmund Pruegger defended on February 28, 2003 ______________________ Brenda Pitts Professor Directing Dissertation ______________________ Akihito Kamata Outside Committee Member _______________________ Annie. Clement Committee Member ________________________ Aubrey Kent Committee Member Approved: _______________________________________________________ Charles Imwold, Chair, Department of Physical Education ACKNOWLEDGEMENTS The author wishes to express his gratitude to Dr. A. Kamata, Dr. A. Clement and Dr. A. Kent for their time, guidance and assistance on this project. I would also like to thank Dr. P. Humphrey for her assistance in analyzing the statistical data and Dr. B Joyner for his direction in completing Chapter four. The fourteen ECHL marketing personnel need to be thanked and commended for completing the survey and contributing the data necessary for completion of this study. I would also like to thank my fellow doctoral students at Florida State for their input and guidance. Students deserving specific mention for their contribution to this project include: Doris Lu, Rachel Chang and Gary Lhotsky.