Sports Management September 2016 Issue
Total Page:16
File Type:pdf, Size:1020Kb
sportsmanagement.co.uk September 2016 Vol 20 Issue 13 No 126 @sportsmag British Paralympic Rio 2016 Association CEO The fi rst Tim Hollingsworth social Olympic The Paralympics Games p60 creates a positive agenda more than any other competition How virtual reality is helping teach aquaphobic children to swim p56 Inside West COVER STAR Paralympic Games Ham’s Olympic 2016 gold medal dream p42 hopeful Hannah Cockroft p32 *TTVFt4FQUFNCFSsportsmanagement.co.uk EDITOR’S LETTER 3 *0$NVTUGVOEBNFOUBMMZSFUIJOLUIF0MZNQJDT We think of the Olympics as an unstoppable machine, but their future isn’t guaranteed. It depends on the IOC developing bidding and delivery criteria which enable a wider range of cities to host the Games in a sustainable way, while championing excellence ealth distribution is one of the biggest challenges facing the world. In both developed and developing nations, the privileged few have such an Making hosting the Wabundance of resources, while the majority live in Olympics’ possible for poverty or relative poverty. Much of the conflict and misery in the world stems from this imbalance. cities and nations with All can play a part in addressing this challenge, but emerging economies governments and organisations such as the IOC have is the challenge far more power to change the world than the average citizen, so we look to them for constant improvement. However, in the case of Brazil, it’s hard to reconcile The Rio Olympics have highlighted these issues when you consider basic healthcare and education is on a global platform and although we’ve largely being denied to many and a large proportion of the been shielded from the protests which have been population is living below the poverty line. occuring in Rio, as the people express their anger at The IOC needs to take a hard look at this after Rio the presence of the event in their midst, their lack and decide on a way forward which enables cities of engagement – for whatever reason – has been and nations which are not wealthy or super powers evidenced by the empty seats. to make a contribution to the Olympic movement. This has been especially emphasised by the There was only one bidder for 1984 – Los Angeles. Paralympics, for which the organisers have struggled The number of bidders increased to 10 in 2004, but with ticket sales. In eff ect, Paralympians are flying to dropped to fi ve for 2020. Keeping momentum behind Rio to compete in half empty facilities. the Games, encouraging competition for the event, The budget shortfall experienced by the but also making it achievable for cities and nations Paralympics has also illustrated just how stretched with emerging economies, is the challenge. the Brazilian government has been by the Games. If the IOC is able to fi x this by adjusting the rules There’s no doubting the value of the Olympics of engagement, while still ensuring that athletic in raising the profi le of a nation, sparking a passion excellence and legacy are the main priorities, then for sport and getting things done quickly – whole they will not only be ensuring the future of the Games, development agendas which would normally take but also contributing to the wider health of the world. decades to complete can be pushed through in just a few years with an Olympic deadline on their tail. LIZ TERRY, EDITOR, SPORTS MANAGMENT $IPPTFIPXZPVSFBE4QPɀUT.BOBHFNFOUNBHB[JOF PRINT DIGITAL PDF ONLINE leisuresubs.net sportsmanagement.co.uk/digital sportsmanagement.co.uk/contents Turn over: Contents sportsmanagement.co.uk *TTVFt4FQUFNCFS 3&"%&34&37*$&4 4VCTDSJQUJPOT Sporting Equals CEO Denise Adams Arun Kang on creating +44 (0)1462 471930 $JSDVMBUJPONBOBHFS governing body board Michael Emmerson opportunities for +44 (0)1462 471932 EDITORIAL TEAM BAME professionals &EJUPS Liz Terry +44 (0)1462 431385 .BOBHJOHFEJUPS p8 Tom Walker +44 (0)1462 471934 /FXTFEJUPS Matthew Campelli +44 (0)1462 471912 News and analysis: "%7&35*4*/(5&". Tracey Crouch, 1VCMJTIFST John Challinor British Cycling, the +44 (0)1202 742968 ASA and more Paul Thorman (recruitment) +44 (0)1462 471904 "EWFɀUJTJOHTBMFT Jan Williams +44 (0)1462 471909 WEB TEAM p14 Tim Nash +44 (0)1462 471917 Michael Paramore +44 (0)1462 471926 Emma Harris How to become a +44 (0)1462 471921 European Capital of Dean Fox +44 (0)1462 471900 Sport or City of Sport 4QPɀULJUOFU Kate Corney +44 (0)1462 471927 %&4*(/ Jack Emmerson +44 (0)1462 471136 Ed Gallagher p48 +44 (0)1905 20198 3&4&"3$) Joe Neary +44 (0)1462 431385 Andrew James from '*/"/$& Denise Adams architects Populous +44 (0)1462 471930 Rebekah Scott talks about sports +44 (0)1462 471930 facility deals in China -FJTVSF.FEJB Portmill House Hitchin, Herts SG5 1DJ, UK +44 (0)1462 431385 leisuremedia.com p52 fi [email protected] *TTVFt4FQUFNCFSsportsmanagement.co.uk CONTENTS 5 */5)*4*446& Interview: British Paralympic 08 PEOPLE Association chief Arun Kang, Gerry Carver and executive Tim Patrick Bonner Hollingsworth 14 NEWS & ANALYSIS 32 INTERVIEW Tim Hollingsworth, British p32 Paralympic Association CEO 37 THOUGHT LEADERS Andy Reed and Emma Boggis Inside the Olympic Stadium, West Ham 40 ASK AN EXPERT United’s new home The value of opening ceremonies 42 OLYMPIC DREAMS West Ham United moves into East London’s Olympic Stadium 48 CITIES OF SPORT p42 The benefi ts of being a European Capital or City of Sport 52 ANDREW JAMES Why Premiership Populous inks Chinese Rugby is taking infrastructure deal the sport to 56 VR AND SWIMMING children in Brazil How VR is helping aquaphobic children learn to swim 60 SOCIAL MEDIA GAMES p64 Social platforms at Rio 2016 64 RUGBY IN BRAZIL How the nation is using sport for social change London 2012 legacy: exploring local 72 LOCAL LEGACY authorities’ impact Councils taking advantage of the London 2012 glow 90 GAME CHANGERS Innovation in sports services, equipment and products p72 97 RECRUITMENT JOBS Find your next challenge You push yourself to the limit and serious training is a part of your daily life. Redefine your circuit with the Matrix S-Drive Performance Trainer – a machine that provides a wide range of intense exercises to keep you engaged. More advanced, more versatile, more you. Scan for video content www.matrixfitness.co.uk *TTVFt4FQUFNCFSsportsmanagement.co.uk LETTERS 7 HAVE YOUR SAY Have you got a view on the state of the sports sector? A topic you want to discuss? An opinion on an article featured in Sports Management? Write to us at: [email protected] Unleashing the potential of school sports facilities n England 77 per cent of sports halls facility provision, to help realise the locked into operating contracts on and 61 per cent of artificial grass universal aim of a more active nation. inflexible terms, which penalise the I pitches are located on school, college There are three main reasons for opening of schools outside core hours. and university sites, yet it’s estimated the current state of play. Firstly, sport Now is the time for the government that 38 per cent don’t have community and physical activity professionals are to designate schools as community use arrangements in place. still not being included in planning assets with community use Many would agree facilities lying and design teams, resulting in designed in. Councils should also idle when people want to use them poorly specified sports facilities. consider alternative management is a waste of a valuable resource. The Secondly, schools are often managing arrangements to maximise use. investment in the school and higher community programmes, but may lack The Facilities Inquiry (2010) education estate dwarfs that spent the skills and experience to maximise recommended ‘schools must be elsewhere, so it’s vital that access to use. Thirdly, many schools operating obliged to open premises for out-of- school facilities complements other under private finance schemes are hours school sport’, however, little has improved in the intervening six years. In 2010, the Facilities Inquiry said schools 5JN%FOU TQPSUBOEMFJTVSF must be obliged to open out-of-hours NBOBHFNFOUEJSFDUPS Sport England is right to open the door to private organisations or years I’ve held the belief that £30m into a ‘volunteer the public sector model restricts strategy’ isn’t sufficient. Who F the benefi ts which can be derived will take ownership of this from private sector innovation. This programme? Which parts of closed shop of providers stifled creativity society are to be targeted and was a costly and ineffi cient way of and by whom? What role will spending public funds. volunteers play? As the owner of a social enterprise, I Furthermore, the new Sport 4QPSU&OHMBOEJTXJEFOJOHJUTGVOEJOHUP welcome the fact Sport England wants England strategy has very little iBOZPSHBOJTBUJPOwQSPWJEJOHSFTVMUT to work with any organisation which detail about on how the £2.5bn can achieve agreed outcomes, following fund for apprenticeships will integrate been given only cursory glances, the publication of the new government into the sport and leisure sectors. This overall I feel Sport England should be and Sport England strategies. is a key time to ensure education and commended for an ambitious plan. Engaging with private organisations sport are connected at the highest level. I very much relish the challenge will increase competitiveness, drive However, while I can complain about which lays ahead, do you? down costs and improve outcomes. the lack of detailed execution plans If we are to encourage more people contained in the strategy and express /FJM$BNFSPO to adopt healthy lifestyles, throwing frustration that several topics have 4QPSU8PSLTNBOBHJOHEJSFDUPS Turn over: Sporting Equals CEO Arun Kang on the state of British sport 8 PEOPLE sportsmanagement.co.uk *TTVFt4FQUFNCFS “Demographics have changed, society has changed and sport needs to understand that it has to change the off er for specifi c communities” Arun Kang, CEO, Sporting Equals oes British sport have a race problem? On by BAME communities in the sport sector, organised the face of it, most people would probably in part by former sports minister Helen Grant and say ‘no’.