A Case Study on Banglalink - Report on Customer Service in Telecom Sector a Case Study on Banglalink
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- A case study on Banglalink - Report On Customer Service in Telecom Sector A case study on Banglalink Course code: BUS 214 Course Title: Business Communication Submitted to Mr. Tanvir Ahmad Torophder Course Instructor Submitted by Group Name: The LEGENDS of BBA Name ID Md. Ahadujjamanrony 1001010131 Faglul Karim Raihan 1001010142 Abdul Aziz 1001010127 Shafkath Tazwar Zaman 1001010139 Md. Mowdudur Rahman 1001010122 Munna Banik 1001010149 Sec-C, 24th batch Department of Business Administration Leading University, Sylhet 2 Date of Submission: May 5, 2011 May 5, 2011 The course teacher Business Communication Leading University, Sylhet Subject: Submission of Report Dear Sir. It is an enormous pleasure to submit our report titled “Customer Service in telecommunication: A Study on Banglalink’ assigned as a requirement of our course related. In preparing this report we have acquired many knowledge about Customer service of Banglalink and other telecom company. We have tried our best to furnish the report with relevant data, which we had to collect from employees of Banglalink and their customer. We hope this report will help the telecom sector specially Banglalink to gather some insights on the windows to do further studies in this aspect. I would like to convey our tributes to you and thank you for giving us the opportunity to work on this topic. Your queries in this aspect will highly be expected. Please find enclosed here with a copy of questionnaire. Thank you Sincerely yours Faglul Karim Raihan Ahadujjaman Rony ID: 1001010142 ID: 1001010131 Abdul Aziz Shafkath Tazwar Zaman ID: 1001010127 ID: 1001010139 3 Md. Mowdudur Rahman Munna Banik ID: 1001010122 ID: 1001010149 Table of Contents Chapter Name Page No. Executive Summary viii One Introduction 08-14 1.1 Origin of the Report 09 1.2 Background of the study 09 1.3 Objectives of the study 09 1.4 Scope 010 1.5 Limitations 010 1.6 Literature Review 10-11 1.7 Methodology 12-13 1.7.1 Primary data collection 12-13 1.7.1.1 Personal Observation 13 1.7.1.2 Face to face Interviews 13 1.7.2 Secondary data collection 13-13 1.8 Report Overview 13 1.9 Definitions: 14 1.10 Acronyms 14 Two Company overview 15-22 2.1 Background of the company 16 2.2 Product & service of the company 17-20 2.2.1 Product 17 2.2.2 service 19-20 2.3 Banglalink Customer Care 20 2.4 Banglalink sales and care centre 21 2.5 Network coverage of Banglalink 20 Three Major Findings 23-27 3.1 Major Findings of Banglalink 24 3.1.1 Barriers of Customer care 24 3.1.2 Banglalink prepaid Internet vs other companies prepaid 25 internet 3.2 Other findings 26-27 4 Four The Ending of The Report 28-30 4.1 Conclusion 29 4.2 Recommendation 30 Five Appendix 31-41 5.1 Appendix 1 32-35 5.2 Appendix 2 36-39 5.3 Appendix 3 40-41 5.3.1 Data table 40 5.3.2 Bibliography 41 Acknowledgement First of all we pay a special thanks to my almighty God, who made us able to complete this report. Then we would like to give thanks to Renowned Philanthropist Mr.Ragib Ali as he established Leading University and we got this opportunity to read here. After wards, we would like to express our heartfelt gratitude to Prof. Dr. Tufayel Ahmed, Head of the Department of Business Administration, Leading University-Sylhet. 5 We would like to thanks our course teacher Mr. Tanvir Ahmad Torophder, respected lecturer of Leading University for giving us this chance to make a report and spending time from his busy schedule to help us in shaping up this report. I acknowledge with deep gratitude to Banglalink and their employees for giving us their valuable time to give many information regarding our topic. Our thanks also goes to our family members and many friends who are co-operated with us at any of the steps of the report and continuously support us without any hesitation and make themselves an important part of this job. Executive Summery Nowadays the world is very much competitive. So everyone has to be expert in both practical knowledge and theoretical knowledge. On the whole the study that the customer service of Banglalink is good. But they have to increase their network coverage. Banglalink is continuously coming up with new ideas regarding its products and services. Recently, the company is mainly focusing on the non -voice services. Because, the company knows in near futur e, voice based services will reach to the maturity stage, which will make the business growth constant to some extents. Hence, the company is trying to maintain its position in non-voices services as well like SMS, Push-Pull, and Information related services at the early growing stage. These services are working as a building block to increase Banglalink’s service value. Banglalink is continuously coming up with new ideas regarding its products and services. Recently, the company is mainly focusing on the non -voice services. 6 Also , the company is trying to maintain its position in non-voices services as well like SMS, Push-Pull, and Information related services at the early growing stage. These services are working as a building block to increase Banglalink’s service value The results revealed that customer satisfaction is a multidimensional construct. In our study overall service quality refers to the rating of service quality on a scale of 1 to 10. There were only two significant dimensions that were important in determining the overall service quality of Banglalink, that is , reliability, tangibles. Among them reliability has the most significant influence on the overall service quality of Banglalink. After reliability, tangibles the next important dimension of Banglalink in determining the overall service quality is empathy. From the overall model summary we can say that, our model is 64 percent compatible/fit in measuring the overall service quality of Banglalink. Therefore it can be considered as a good model Therefore we can say that we are 96 percent confident that reliability has significant influence on the overall service quality of Banglalink. The literature review was full of secondary information about the research. The terminological definition, explanations of the terms and detail of the departments are clearly described in this part of the research. Each of the categories are explained and ranked based on their importance after analyzing the questionnaire. Activities like TV, outdoor, face to face interviews, press & publications are the most talked about in this research. Finally, this research will encourage further study and useful guidelines for these types of researches 7 Chapter 1 Introduction 1. Introduction 1.1 Origin of the study: This report was assigned by Mr. Tanvir Ahmad Torophder Lecturer, Department of Business Administration, Leading University, Sylhet, as a requirement for the fulfillment of BUS-214 Business Communication course. The report was submitted on May 3, 2008. 1.2 Background of the Study: Telecommunication’ is a term coming from Greek and meaning ‘communication at distance’ through signals of varied nature coming from a transmitter to a receiver. In order to achieve effective 8 communication, the choice of a proper mean of transport for the signal has played (and still plays) a fundamental role. The necessity of communication begun as early as the existence of mankind on this earth . Communication has become the vital tool for mankind to strife prosperously in this world. The history of telecommunication began with the use of smoke signals and drums in Africa, the Americas and parts of Asia. In the 1790s, the first fixed semaphore systems emerged in Europe; however it was not until the 1830s that electrical telecommunication systems started to appear. This article details the history of telecommunication and the individuals who helped make telecommunication systems what they are today. The history of telecommunication is an important part of the larger history of communication. 1.3 Objectives of the Study: The objectives of the study are--- • To know about the customer service of Banglalink • To know the regulation and deregulation regarding Call rates change in Bangladesh. • To know the standard of Banglalink’s customer service • To know the satisfaction of Banglalink’s customer • Performance Analysis of Banglalink • Problems and Challenges of Banglalink • Two know the standard of customer care. • To know the position of Telecom sector in Bangladesh. • To know about the Competition with other operators. • To know the organizations opportunity for the caller. • To know the Barriers of Customer service and different solutions. • To suggest the different suggestion. 1.4 Scope of the Study: The report focuses on customer relationship management in corporate sales. It also determines the loyalty factor of Banglalink. This report covers the present status of corporate sales as well as the 9 customer cause and effect relationship analysis of their promotional activities, their tariffs and other issues. This study covers only sylhet city because of possible complexity and difficulty in covering whole country and because of shortage of time and manpower required for the survey. 1.5 Limitations: Despite of the researcher’s highest effort the report making is not free from limitations. Some of those limitations are mentioned as follows: One of the major limitations faced while conducting the study was to communicate with the selected corporate clients because they were very busy with their regular jobs and there are very limited number of customer center. As we had more dependence on the primary sources, so there might be some levels of inaccuracy with those collected information. Confidential information regarding past marketing and sales information was not accurately obtained. Many of the analysis on the obtained data are based upon our sole interpretation.