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Sborník 2.05 Stranky Proceedings of the International Scientific Conference of Business Economics, Management and Marketing 2018 Organized by Department of Corporate Economy Faculty of Economics and Administration Masaryk University September 6 th and 7 th 2018 Prušánky-Nechory Czech Republic Suggested citation : AUTHOR, A. Title of the Paper. In: International Scientific Conference of Business Economics Management and Marketing 2018. Proceedings of International Scientific Conference of Business Economics Management and Marketing 2018, Brno: Masaryk University, 2018, pp. xx-xx. ISBN 978-80-210-9164-1. Editors : Ing. Petr Mikuš, Ph.D. Ing. Martin Cenek All rights reserved. No part of this e-book may be reproduced or transmitted in any form or by any means without prior written permission of copyright administrator which can be contacted at Masaryk University Press, Žerotínovo náměstí 9, 601 77 Brno. Typesetting : Ing. Martin Cenek © 2018 Masaryk University ISBN 978-80-210-9164-1 All published papers have been double-peer reviewed before publishing. The proceedings have not been amended or proofread. Editors are not responsible for the language used in the papers. i Scientific Committee of the Conference : prof. Ing Ladislav Blažek, CSc., Masaryk University, Czech Republic doc. JUDr. Ing. Aneta Bobenič Hintošová, PhD., University of Economics, Slovakia prof. Dr. Rainer Born, Johannes Kepler University, Austria doc. Paedr. Ludvík Eger, CSc., University of West Bohemia, Czech Republic doc. Ing. Alena Klapalová, Ph.D., Masaryk University, Czech Republic doc. Mgr. Anna Lašáková, Ph.D., Comenius University, Slovakia prof. Dr. Johannes Lehner, Johannes Kepler University, Austria doc. Ing. Petr Pirožek, Ph.D., Masaryk University, Czech Republic doc. Ing. Bc. Petr Suchánek, Ph.D., Masaryk University, Czech Republic doc. Ing. Radoslav Škapa, Ph.D., Masaryk University, Czech Republic Organizing Committee of the Conference Chairman : Ing. Petr Mikuš, Ph.D. Members : Ing. Martin Cenek Bc. Veronika Kundrtová Mgr. Ing. Martin Štěrba Official website of the Conference : iscobemm.eu Conference Theme : Modern Trends in corporate management – the world of opportunities Aim of the Conference : The aim of the conference is to share information and research results among experts from universities, research and consulting institutes and successful companies concerning topics related to modern trends in corporate management in the perspective of numerous upcoming opportunities and challenges in human resources, financing, processes and other business fields. ii PREFACE Dear readers! It is my pleasure to present You with a collection of papers from the 3rd annual International Scientific Conference of Business Economics, Management and Marketing ISCOBEMM 2018 organized by the Department of Corporate Economy of the Faculty of Economics and Administration of Masaryk University and held in Prušánky - Nechory, Czech Republic. The third conference proved both the growth potential from the previous two years and the viability of the conference idea. The topic of the third conference was “Modern trends in corporate management - the world of opportunities.” The broad topic was covered by concrete topic papers of Finance and Economic Analysis, Human Resource Management, Marketing, Innovation, Business and Management and Social Issues of Today’s Business including gender roles, family business, and cultural diversity and price fairness. Participants from numerous universities from the Czech Republic, Poland, Slovak Republic, Hungary, Croatia, and Austria were accompanied by researchers from more distant places like Macau or Colombia. These proceedings present their latest findings. I hope you will find them as inspirational as direct attendants of the conference. This year venue was located in the picturesque village of Prušánky- Nechory, located in the heart of significant wine region of the Czech Republic. The schedule of the conference itself continued in the scheme of the previous ones and confirmed the right settings of such a venue. Therefore, we will hold the conference in Prušánky-Nechory again. We are looking forward to even greater audience sharing their knowledge and research in the future. Petr Suchánek Head of the Department of Corporate Economy iii TABLE OF CONTENTS Ana Aleksic: Evolving Organizational Capabilities through Organizational Design: Influence of Strategy, Structure and Organizational Processes ................................................................. 1 Lucie Boublíková, Ludvík Eger: Recruitment through the use of corporate websites and social media – a case study: Association of Public Transport Companies in the Czech Republic ..................................................................................................................................... 9 Martin Cenek, Roman Holík, Petr Mikuš: On the Context of Application of Abductive Reasoning for Strategic Cases Solution ................................................................................... 18 Martin Cenek: On Application of Abductive Reasoning for Strategic Cases Solution ......... 26 Petr Čížek: The Process Risk Management Using Enhanced Statistical FMEA Method ...... 33 Erzsébet Gyopár Csapai, Gábor Szabó-Szentgróti, Szilárd Berke: Factors influencing the success in companies in Hungary based on managerial opinions by focus group interviews – Best practices and time management ....................................................................................... 39 Alena Šafrová Drášilová, Petra Bašistová: Internationalization Process of Born Global Companies ................................................................................................................................ 49 Gabriela Dubcová, Katarina Gran čičova, Dana Hrušovská: Customer Satisfaction and Loyalty towards Companies in the Slovak Republic ............................................................... 61 Tomasz Dukiewicz: Information as a determinant of a decision system ................................ 68 Dana Egerová, V ěra Rubáková: Trends in Gender Economic Equality and Empowerment: The Case of the Czech Republic .............................................................................................. 74 Martina Falvey, Lenka Komárková, Miloslava Hiršová: Employee Identification with the Organization’s Value Orientation ............................................................................................ 82 Mikuláš Gangur: In-house Prediction Markets and their Extension in Czech Republic ....... 90 Versavel Tecleab Haile: Factors and consequences of occupational segregation.................. 98 Agnieszka Huterska, Justyna Łapi ńska, Robert Huterski, Gra żyna Voss: Digital exclusion as a barrier to online shopping by older people in Poland .................................... 108 Petra Jílková: Social Media Influencer Marketing in Context of Event Marketing Strategy ................................................................................................................................................ 115 Klára Kašparová: The Socially Responsible Behaviour of Family Firms: A Scoping Review ................................................................................................................................................ 121 Alena Klapalová, Petr Suchánek: Business performance and its relationship to customer satisfaction and enterprise quality management ..................................................................... 130 Ladislava Kuchynková: Where does the Czech Republic export to? .................................. 146 Justyna Łapi ńska, Gra żyna Voss, Robert Huterski, Agnieszka Huterska: The use of financial and non-financial information from general purpose financial reports by tax advisers in Poland ................................................................................................................................. 146 Michal Mi čík: Attracting Millennials with Social Media and Recruitment Websites .......... 153 Pavla Odehnalová: The sustainability of family firms during an economic crisis .............. 162 Tomáš Ondrá ček: The Use of an Apology .......................................................................... 167 Miroslav Pavlák: Aspects of a Business Competitive Advantage at Start-ups .................... 175 iv Antonín Pavlí ček, František Sudzina, Richard Novák: Impact of personality traits (BFI-2- XS) on using Google or Facebook single sign-on for other web portals ............................... 183 Miroslav Plevný, Radka Sou čková: The Economic Impacts of Applying the Act on Public Procurement as Seen from the Contractors’ Point of View ................................................... 189 David Prantl: The usefulness of social media for travel agencies in the Czech Republic ... 196 Sayanti Shaw: Cultural Differences in Perceived Price Fairness: Role of Styles of Thinking ................................................................................................................................................ 202 Hana Scholleová: Automotive Industry and its Future in Employment ............................... 210 Petra Skálová: Expected Behavior of Healthcare Professionals .......................................... 217 Otakar Ungerman, Jaroslava D ědková: Consumer perception of the impact of innovative marketing resulting from implementation of Industry 4.0 ..................................................... 225 Jiaming Wu, Yao Qin, Fang Jia: Why do consumers hate brands? A conceptual paper of the determinants
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