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Investor Presentation RYU APPAREL INC. | NOVEMBER 2020 OUR VISION We engineer products to not only be the best to train in, but to be tailored for any urban setting. A new standard for how we live, dress and perform. OUR MISSION OUR VALUE Provide breakthrough design that combines tailored styling For multi-discipline athletes who are searching for and technical performance to deliver style, comfort and performance and quality from their gear, RYU will be the durability. Our “design without compromise” is not an ideal, best engineered design, performance, quality and value it’s a mantra. in apparel and accessories. OUR GOAL OUR NAME To be the number one multi-discipline training and fitness It’s a reflection of what we stand for. Respect Your brand in the world, delivering unprecedented value and Universe means respecting others and yourself — and results for our athletes, partners and stakeholders. whatever makes up your universe. 2 OUR DNA URBAN ATHLETIC APPAREL TAILORED ATHLETIC RESPECT INDIVIDUALITY FLUID LIFESTYLE 3 HIGHLIGHTS AWARD- WINNING BRAND WITH LARGE, LOYAL AND ACTIVE CUSTOMER BASE IN FAST- GROWING ATHLETIC APPAREL CATEGORY RENEWAL Completed recapitalized of $4.8m alongside operational improvements including: • Customer Experience through new Shopify platform, Cross Bordering Warehousing & Logistics • Decommissioning and streamlining of all operational inefficiencies • Planned re-opening of stores with cutting edge RYU Smart Studio Concept LEADERS & PARTNERS • Strong internal leadership • Key new industry hires • Game changing partnerships includes Zoom Media, Canada Skateboard Olympic Team, Afterpay and many more to be announced 4 GROWTH PLAN COMPLETE COMPLETE 5 POSITIONED TO WIN LIFESTYLE ATHLETIC STREET 6 FUELING ATHLETIC APPAREL Global market for health and wellness offerings was $686B in 2016 and expected to grow to $815B by 2021 implying a CAGR of 3.5% $815 Source: Euromonitor international BILLION In 2017, Canadian sports apparel grew 21% to $6.7B while the US activewear market rose to $48B Source: NPD group BY 2021 Source: Canaccord Genuity US Equity Research, Footwear and Apparel, November 17, 2017 7 HEADQUARTERED IN VANCOUVER, CANADA AN APPAREL DESIGN & INNOVATION HUB Birth to many globally recognized premium and performance apparel brands – lululemon, Arc'teryx, Aritzia, Reigning Champ, Herschel, MEC 100+ apparel companies headquartered within it, employing 7,000 people and some 14,000 globally* 100+ Big city and world class outdoor terrain inspires and develops industry talent APPAREL COMPANIES Universities and Colleges gear courses to train talent to fill roles and industry demands Our headquarters are located in the vibrant Kitslano area, just blocks away from Lululemon's * HQ Vancouver: Growing a global hub of premium and performance apparel in B.C. - 2018 8 ALWAYS INNOVATING PATENTS 14 design registrations/patents granted in Canada, US & China 7 utility patent applications in Canada and US, 1 granted in the US PRODUCT CULTURE COMMUNITY Proprietary technology Entrepreneurial Experiential connections Tailored athletic apparel Agile & driven Retail inclusive hubs Revolutionary designs Respectful Respect impact 9 19 AWARDS & ACCOLADES RYU QUICK PACK VOTED TOP 3 WORLDWIDE “BEST WORK BACKPACK" 1010 19 AWARDS & ACCOLADES 1. Best Retail Store in the World - 2016 WGSN Futures Awards 2. Silver Medal for the Quick Pack Lux 2016 – A’ Design Awards 3. Best Training Pants For Men 2016 - Men’s Fitness 4. Best Work Backpack (Nominated) 2016 – Carryology 5. Sports Performance Clothes You Can to Work 2016 – Urban Jogger – Men's Fitness 6. Best Retail Store 2016 – Flagship Store West 4th WGSN Future Awards 7. Best Workout and Training Gear of Summer 2017 – Men’s Fitness 8. Best Men’s Summer Workout Gear 2017 – Outside Magazine 9. Best Workout and Training Gear of Fall 2017 – Men’s Fitness 10. Best Workout Shorts With Underwear Built In 2017 – Teen Vogue 11. The 16 Best Vancouver Companies to Work For 2017 - Populist 12. Best Tech Shirt for Running 2018 – Self Magazine 13. Best Clothing Brand 2018 - Populist 14. Best Hoodie of 2018 – Outside Magazine 15. Best Workout & Training Gear 2018 - Men’s Fitness 16. Social Media Campaign of the Year 2018 (Nominated) – World Retail Awards 17. Best Customer Experience Initiative – Retailer 2019 – World Retail Awards 18. B.C. Global Entrepreneurship Of The Year Award 2019 - Startup Canada 19. RYU Award Winning Backpacks Featured on TechCrunch 2019 – TechCrunch 11 FEATURED & RECOGNIZED 12 PRODUCT EXPANSION 60% MEN, 40% WOMEN 80% APPAREL, 20% ACCESSORY Expand women’s offering Build on Bag and Accessories program success Add product categories – Underwear & Swim Expand Lifestyle and Streetwear component Increase domestic manufacturing to enable speed to market 13 INCREASE CONSUMER ENGAGEMENT INDUSTRY LEADING REVENUE AND TRAFFIC GENERATING EVENTS 34,945 Participants October 2019 stats 14 INVESTOR RELATIONS Hybrid Financial Services & Red Chip Companies to Lead Strategic Investor Relations and Shareholder Communication • World leaders in investor relations, financial media, and research for microcap and small-cap stocks, with North American and global presences. • Comprehensive investor relations strategy to enhance our awareness with the investment community • And a commitment to consistent updates on our operational progress with our investors. 15 GLOBAL PARTNERSHIPS Increasing our brand presence with powerful global multimedia partners with: • Zoom Media • Afterpay • Generation Active • Uprise • Canada Skateboard and the Canadian Olympic Team 16 ELEVATE ECOMMERCE Grow ecommerce sales Invest 80% of marketing from <20% to 80% of spend in Digital and total business Ecommerce annually Grow e-mail database Increase cart by 350% conversion by 300% Streamline ecommerce Enhance social media engagement by 70% tech stack with the ShopifyPlus ecosystem 1717 REVENUE GROWTH 90 84 80 70 60 60 50 40 40 CAD $ MILLION 30 25 21 20 12 10 0 2015-2020 2021 2022 2023 2024 2025 Projected Revenue Growth 18 SHARE METRICS Exchange + Ticker (CAN) TSX-V: “RYU” NOVEMBER 13, 2020 Exchange + Ticker (US) OTCQB: “RYPPF” Share Price C $0.13 Market Cap C $21,474,951 26 WEEK PRICE CHART CAD$ Shares Outstanding 165,191,933 123,970,026 Warrants Outstanding* Average C $0.28 / expiry 1.93 years 11,698,600 Options Outstanding* Average C $0.36 / expiry 3.55 years RSU’s Outstanding 50,000 Fully Diluted Shares 300,910,559 Outstanding/Average Price Weighted Average $0.43 Source: TMX Money Symbol “RYU” 52 Week High C $0.40 52 Week Low C $0.06 $35.2M in potential proceeds from outstanding warrants * Price of warrants and stock options is the aggregate weighted priced between $0.055 and $2.00 per share. average exercise price. 19 FORWARD LOOKING INFORMATION This presentation contains “forward-looking information” within the meaning of applicable securities laws, which includes, but are not limited to, statements with respect to the planned opening of the Corporation’s retail stores. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “may”, “could”, “would”, “might”, “expects”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, “believes”, “guidance” or variations of such words and phrases. While the Corporation has based this forward-looking information on its expectations about future events as at the date that such information was prepared, the information is not a guarantee of the Corporation’s future performance and is subject to risks, uncertainties, assumptions and other factors which could cause actual results to differ materially from future results expressed or implied by such forward-looking information. The material assumptions supporting such forward- looking information include, among other things the Corporation’s ability to: • Obtain any necessary financing on acceptable terms; • Keep pace with changes in consumer demands; • Compete with other athletic apparel brands; Rely on their party manufacturers; • Manage expansion effectively; • Enforce its intellectual property rights; • Launch additional product lines; • Retain its skilled personnel; • Manage current tax and regulatory regimes; • Manage the fluctuation in foreign currency exchange rates and interest rates; • and Follow general economic and financial market conditions. These statements are only predictions and involve known and unknown risks, uncertainties and other factors, which may cause the Corporation’s actual results, levels of activity or performance to be materially different from any future results, levels of activity or performance expressed or implied by such forward-looking information. Further, although the Corporation has attempted to identify factors that could cause actual actions, events or results to differ materially from those described in such forward-looking information, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. Subject to applicable securities laws, the Corporation undertakes no obligation to publicly update, reissue or revise any forward-looking information, whether as a result of new information, future events or otherwise. As there can be no assurance that forward-looking information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information, readers should not place undue reliance on forward-looking information. All forward-looking information in this presentation is qualified by this cautionary statement. 20 ELEVATING RESPECT THROUGH EVERY ACTION AND INTERACTION. RESPECTFULLY,.
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