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The Oklahoma Publisher Official Publication of the Oklahoma Press Association

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The Oklahoma Publisher Official Publication of the Oklahoma Press Association The Oklahoma Publisher Official Publication of the Oklahoma Press Association www.OkPress.com Vol. 86, No. 10 www.Facebook.com/okpress 16 Pages • October 2015 INSIDE Barb Walter receives NNA Award SEEKING NOMINATIONS: Nominations for the Oklahoma the winner of the prestigious While Bill kept his paying Journalism Hall of Fame are award. job in Oklahoma City, Barb due by Monday, Dec. 16. As a teen correspondent in began her education into life in PAGE 6 Oklahoma City, Walter dreamed a small town. Talk at the local ANALYZING HEADLINES: of receiving her degree from diner about foot-long joints and See where your headline the University of Oklahoma, buckets of dope didn’t mean falls on the EMV (emotional, then going on to work for the she had moved to a drug den – marketing, value) scale. Washington Post or the New it was oil field talk. She learned York Times. not to send people to the phar- PAGE 10 “I never thought I’d be work- macy who came in wanting to SOCIAL MEDIA: Six ing at a small-town newspaper,” renew their “prescriptions” and examples of how one she said. many other lessons. newspaper uses Facebook and Although she had a full-ride “If I’d never worked in com- Twitter in the newsroom. scholarship to OU, rules pro- munity journalism I would PAGE 15 hibited her from being mar- never have ridden a mechani- ried. Walter married her first cal bull, never covered a rape DONATE TO ONF to receive husband at age 17, then went to trial, never taken pictures of this Will Rogers print. Details at work for the Oklahoma Press an airplane crash, and never OkPress.com/will-rogers. Association. crouched down behind feed “I started as a receptionist sacks across the street from a two weeks after high school grocery store when I thought graduation,” she said. it was being robbed,” she said. In 1971, Barb Walter married “My husband and I would her “second, current and only have never worked together on husband,” Bill. community projects and “I told him I don’t darn socks, parades. We would have never I don’t do windows, and I don’t run the sidelines at football live in small towns,” she said. games together, taken pictures Barb Walter accepts the Emma C. McKinney Award from NNA Seven years later, Bill and of two state championship foot- President John Edgecombe, Jr. at the National Newspaper Association Barb moved to Hennessey and ball teams, gone to almost every Annual Convention & Trade Show. decided to put out a newspaper high school awards program in in Bill’s hometown. 37 years, or helped with our Barb Walter, managing edi- The award was presented Bill and Barb have been Heritage and Wine & Chocolate tor of The Hennessey Clip- during the NNA’s 2015 Annual partners in life for 44 years festivals, Pat Hennessey Cele- per, was presented with the Convention & Trade Show in and newspaper partners for 35 brations and other community Emma C. McKinney Award at St. Charles, Mo. years. club projects and events.” the National Newspaper Asso- In accepting the award, Wal- “I love him dearly, though She’s met wonderful people ciation’s business luncheon on ter thanked the NNA board and we still disagree on everything Oct. 3, 2015. committees for selecting her as from politics to grits,” she said. Continued on Page 5 OPA schedules 2016 Convention in downtown OKC It’s official. The 2016 OPA ter Newspaper Contest winners a single advertiser published Another change this year Annual Convention will once Saturday evening. over a few days, weeks or is the Print Quality Contest, again be held at the Sheraton This year, the Better News- months. which will go from a daily and Oklahoma City Downtown paper Contest has a new event Also approved by the board weekly division to only one divi- Hotel on June 10-11. – Advertising Series. The new is a change to the Better News- sion. Changes this year include a event was proposed by the OPA paper Contest’s rule on “Iden- The OPA Education Com- schedule move to Friday and Awards Committee, chaired by tical Material.” The rule now mittee, chaired by Mike Strain, Saturday. Education, network- John Denny Montgomery, and states: “Identical material may will meet in late October to ing sessions and social events unanimously approved by the be submitted by only one pub- plan the convention schedule, are scheduled for Friday after- OPA Board of Directors. lication – the newspaper that speakers, entertainment and noon through all day Saturday The event defines an adver- produced the majority of the more. Mark your calendar for leading up to the annual awards tising series as multiple adver- content, or, if it was a shared June 10-11 and make plans to banquet and celebration of Bet- tisements with a common responsibility, the newspaper attend this year. theme, purpose or product for with the largest circulation.” 2 The Oklahoma Publisher // October 2015 OPA CALENDAR OF EVENTS NOVEMBER 5, 2015 SIMPLIFY YOUR RATE CARD Cost: $35 for OPA members, 1-2 p.m. This session will focus on rethinking your grandfathered rate card and making it easier for all parties to understand. Today’s advertisers are busier than ever — insisting on transparency and easy-to-understand choices. Learn how you can grow your local business with a few simple ideas. To register, visit www.onlinemediacampus.com NOVEMBER 11, 2015 TIPS FOR POLITICAL ADVERTISING 2016 Cost: $15 for OPA members, 2-3 p.m. Borrell Associates research has dived deeply into the projected political advertising during POWER OF THE PRESS the 2016 election year, and what they found is that the spending will be huge. This webinar will review some of the data from their report, which includes state-by-state spend National Newspaper Week (Oct. 4-10) makes it -- as powerful as its credibility numbers broken down by presidential, gubernatorial, statehouse, municipal and referenda. provided an excellent opportunity for for fair and accurate reporting. To register, visit www.inlandpress.biz/webinars2015/?ref=01012015. the press to remind citizens of its impor- Oklahoma’s daily and weekly news- tant role in a democracy. papers have an outstanding record of Sponsored by Newspaper Associa- service to their communities, state and NOVEMBER 19, 2015 tion Managers Inc., the theme of this nation. They share similar values of DIFFICULT SITUATIONS AND PEOPLE year’s 75th anniversary observance was press freedom, public service and dedi- Cost: $15 for OPA members, 10:30 a.m. “Power of the Press.” cation to professionalism. This webinar examines the types of difficult situations you might face, and how to have The Founding Fathers knew unfet- The state’s largest, The Oklahoman, a positive attitude about each of them. You’ll understand the need for the critical thinking tered communication was vital in a coun- has the words of the First Amendment process when facing difficult situations. And you’ll learn a process of evaluating the try built on individual freedom. prominently painted on a 25-foot wall in situation so that you handle it well, and how to capitalize on the “learning factor” of That’s why the First Amendment of the middle of its newsroom. It’s there to the Bill of Rights in the United States reassure visitors and remind employees each difficult situation. Dan Chiodo will show the difference between handling a difficult Constitution guarantees each citizen of the important work being done in situation and a difficult person, and the times when WE might be difficult—not the situation freedom of religion, speech, press, producing each edition of the newspaper or someone else. To register, visit www.inlandpress.biz/webinars2015/?ref=01012015. peaceable assembly, and petitioning for and posting news and information on the a governmental redress of grievances. Internet. “Our liberty depends on the freedom Likewise, The Oklahoman’s “Purpose FEBRUARY 11, 2016 of the press, and that cannot be lim- Statement” is displayed there as testi- OPA LEGISLATIVE SUMMIT ited without being lost,” said Thomas mony to its values, and, I know, values Cost: FREE but please register in advance, 9:30 a.m. Jefferson, author of the Declaration of shared by many in the press: Oklahoma State Capitol, 2300 N. Lincoln Blvd, Oklahoma City Independence. “Amid an ever changing world, one OPA’s Legislative Summit is free to attend, so all OPA members are encouraged to meet Often referred to as a “press amend- uplifted by achievement yet rife with at the State Capitol on Feb. 11. We’ll have a short group meeting in the Blue Room on the ment,” actually the First Amendment is disappointment, we create a brand new 2nd floor, then split up to visit your legislators’ offices. Lunch will be provided by OPA in a “people amendment.” Think about it suite of products every day with an over- – without those five basic individual free- riding principle in mind: the 2nd floor Capitol rotunda area. Please register by Feb. 8. Email OPA Member Services doms that the First Amendment guaran- “We are Oklahomans. Director Lisa Sutliff at [email protected] with any questions. tees -- none of us would truly be free. “Our goal is to help make our state Jefferson, the nation’s third presi- a better place to live, work, and raise a JUNE 10-11, 2016 dent, said it best: “Were it left to me to family. decide whether we should have a gov- “We strive to create real value for our OPA ANNUAL CONVENTION ernment without newspapers, or news- customers and advertisers by: DOWNTOWN OKLAHOMA CITY SHERATON HOTEL papers without a government, I should 1.
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