Qello Analytics Case Study

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CASE STUDY Qello Analytics Case Study BACKGROUND Qello combines a stellar web interface with mobile phone and tablet experiences to provide subscribers full-length HD concerts and entertainment videos anytime, anywhere. Members can access their content across the iOS and Android ecosystems, Amazon’s Kindle Fire, Windows Mobile, Samsung and Sony Smart TVs, and the web at Qello.com. PROJECT CHALLENGE Qello, the world’s Tracking subscriber acquisition, adoption, and sustained engagement across devices leading on-demand was a challenge for Qello. Multiple analytics solutions were in place, with reporting and streaming service for valuable data in disparate locations. User experience and marketing teams were struggling full-length HD concerts to understand the customer lifecycle from initial touchpoint, through to subscriber and documentaries, uses analytics to grow their conversion. subscriber base, and decrease churn. SERVICES GOOGLE ANALYTICS IMPLEMENTATION & CONSULTING Making Digital More Human™ 6Dglobal.com | labs.6Dglobal.com | [email protected] SOLUTION RESULTS BY THE NUMBERS: 6D Analytics worked with Qello to restructure and optimize the Google Analytics implementation, so that it could serve as the central analytics platform. Advanced tracking was implemented across web properties and applications, to gain a better understanding Subscription of in-page and in-app activity, and how visitors were transcending mediums. The Google Conversion Increase: Analytics profiles were streamlined, and advanced segments used to provide more focused reporting for marketing and user experience stakeholders. 115% Churn Decrease: RESULTS Qello was able to increase subscription conversions by 115% within the first 60 days of 240% receiving data from the refined Google Analytics implementation. During this time, churn also decreased by 240%. Making Digital More Human™ 6Dglobal.com | labs.6Dglobal.com | [email protected] .

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