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Buzz Report 2 Sept 2014

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Buzz Report 2 Sept 2014 contact Steve Evans technology & entertainment [email protected] +44 (0)7849 172 341 Buzz Report #43 Early August 2014 fieldwork our contact details Steve Evans – entertainment & technology [email protected] 07849 172 341 Lee Langford – technology & telecoms [email protected] 07966 339 606 Martin Bradley – media & entertainment [email protected] 020 8263 5220 Denholm Scotford – business development [email protected] 07989 388 164 Pete Cooke – sector head [email protected] 07989 387 093 http://www.harrisinteractive.com/uk/ about us we are a full service research agency specialising in technology, telecoms, media, entertainment and the modern consumer we offer a full range of services for both quant and qual research, including: concept testing product/service launching, including pack testing new product development pathways to purchase product/service configuration communications testing and tracking brand equity / extension / tracking satisfaction, loyalty & stakeholder relationships segmentation market sizing / share / opportunities youth and kids research employee research global omnibus research state-of-the-art qualitative techniques state-of-the-art online reporting and portals state-of-the-art online community capabilities if you like Buzz, you may like... SocialLife is Harris Interactive’s quarterly survey of UK social media use. We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers. Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers. Click here for more details and contact us to find out how your business can benefit from SocialLife: [email protected] +44 (0)7966 339 606 4 and coming soon... We spend a huge amount of our working and leisure time looking at screens Harris PixelLife is an ambitious research study that attempts to look at every major type of screen and every major type of usage in the UK today, everything from shopping to online dating to streaming films The findings are based on a nationally representative survey of 3,000 respondents aged 16- 64 We expect this report will be available this October contact us to find out more about Harris PixelLife [email protected] steve evans +44 (0)7849 172 341 [email protected] martin bradley +44 (0)208 263 5250 5 what is “Buzz”? each month, we find out the “buzz” of a dozen or so recent or in this report, we look at: upcoming releases/products for 2014 Glasgow Commonwealth Games technology, telecoms, media and Dawn of the Planet of the Apes movie entertainment EA announce 'EA Access' game subscription service for Xbox One we find out 3 key buzz metrics Guardians of the Galaxy movie per news item/release/product: Hercules movie 1. level of awareness & Microsoft to cut up to 18,000 jobs 1 familiarity Oddworld: New 'n' Tasty video game 2. degree to which it generates Secret Cinema's immersive screening of 'Back to the Future' 2 discussion among peers Sid Meier's Civilization Revolution 2 mobile game The Expendables 3 movie 3. degree of excitement it 3 generates The Inbetweeners 2 movie The Last of Us: Remastered video game UK to allow driverless cars on public roads from January The Harris Buzz study results disclosed in this report may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products and brand names are trademarks or registered trademarks of their respective owners. methodology . robust quantitative method demographic unweighted base . conducted via the Harris PollTM total 1,909 Online Omnibus (see more) all males 874 all females 1,035 . 1,909 respondents 16-24s 254 . fieldwork 5 – 12 August 2014 25-34s 388 35-44s 449 . data weighted to be representative 45-54s 427 of GB national demographics aged 55-64s 391 16-64 metric 1 of 3 awareness buzz how we asked the question please take a look at this list of technology, mobile and entertainment topics, new products and services. Tell us how familiar you are with each. extremely familiar very familiar somewhat familiar just know the name and nothing more never heard of this 2 important things to note 1. we gave no further information or images to respondents, we just showed them the text list as shown at the beginning of this report 2. when considering all Buzz metrics, one needs to bear in mind that some products/services have been launched, some earlier than others, and some are yet to be launched (see over for more detail) 9 launch/news dates 2014 Glasgow Commonwealth Games 23 July Dawn of the Planet of the Apes movie 17 July EA announce 'EA Access' game subscription service for Xbox One 29 July Guardians of the Galaxy movie 31 July Hercules movie 25 July Microsoft to cut up to 18,000 jobs 17 July Oddworld: New 'n' Tasty video game 23 July Secret Cinema's immersive screening of 'Back to the Future' 25 July Sid Meier's Civilization Revolution 2 mobile game 2 July The Expendables 3 movie 14 August The Inbetweeners 2 movie 6 August The Last of Us: Remastered video game 1 August UK to allow driverless cars on public roads from January 30 July awareness buzz extremely familiar very familiar somewhat familiar know name only never heard of 2014 Glasgow Commonwealth Games 24% 26% 30% 13% 7% Glasgow’s Common- Dawn of the Planet of the Apes movie 16% 18% 30% 26% 10% wealth Games tops the awareness poll this The Inbetweeners 2 movie 16% 17% 25% 28% 14% month with 4 in 5 at The Expendables 3 movie 11% 13% 23% 27% 26% least somewhat familiar with the event Guardians of the Galaxy movie 11% 11% 21% 22% 35% It also ranks highly in our all- Hercules movie 9% 13% 23% 28% 28% time awareness list (see later in UK to allow driverless cars on public roads 5%10% 24% 19% 43% report), placed in the top 20. The Last of Us: Remastered video game 5%6% 9% 10% 69% Movies also feature strongly in this edition, with Dawn of the Microsoft to cut up to 18,000 jobs 3%7% 14% 15% 61% Planet of the Apes and the Secret Cinema screens 'Back to the Future' 3%6% 12% 15% 64% Inbetweeners sequel both achieving high awareness levels. EA Access subscription for Xbox One 3%5% 11% 12% 69% Civilization Revolution 2 mobile game 2%3% 6% 10% 80% Oddworld: New 'n' Tasty video game 1%3%5% 8% 83% base: all GB 16-64 (1,909) © Harris Interactive Harris © 1111 Total Male Fem 16-24 25-34 35-44 45-54 55-64 Total Male Fem 16-24 25-34 35-44 45-54 55-64 base size 1,909 874 1,035 254 388 449 427 391 base size 1,909 874 1,035 254 388 449 427 391 Extremely familiar 24% 26% 22% 31% 23% 23% 23% 21% Extremely familiar 3% 5% 1% 8% 3% 2% 3% 1% Very familiar 26% 27% 25% 22% 27% 28% 27% 25% Very familiar 7% 10% 5% 6% 9% 8% 8% 6% Somewhat familiar 30% 29% 30% 21% 27% 30% 33% 37% Somewhat familiar 14% 16% 12% 13% 16% 11% 16% 16% Just know name 13% 13% 14% 14% 14% 13% 12% 14% Just know name 15% 18% 12% 14% 14% 14% 12% 18% Microsoft jobs Microsoft GlasgowGames Never heard of 7% 5% 9% 12% 9% 7% 4% 3% Never heard of 61% 51% 70% 60% 59% 65% 61% 59% Extremely familiar 2% 3% <1% 5% 3% 1% <1% <1% Extremely familiar 1% 2% <1% 3% 2% 1% <1% <1% Very familiar 3% 3% 2% 4% 6% 2% 1% <1% Very familiar 3% 5% 1% 8% 5% 2% <1% <1% Somewhat familiar 6% 9% 4% 7% 10% 9% 4% 2% Somewhat familiar 5% 8% 3% 6% 11% 6% 3% 1% Just know name 10% 13% 7% 17% 10% 9% 10% 6% Just know name 8% 10% 6% 11% 9% 10% 6% 3% Oddworld:NnT CivilizationRev2 Never heard of 80% 72% 87% 67% 72% 80% 85% 92% Never heard of 83% 76% 90% 72% 73% 82% 91% 95% Extremely familiar 16% 19% 13% 28% 20% 18% 11% 5% Extremely familiar 3% 4% 2% 6% 6% 2% 2% 1% Very familiar 18% 20% 16% 28% 27% 15% 15% 7% Very familiar 6% 9% 4% 8% 10% 8% 5% 1% Somewhat familiar 30% 28% 32% 24% 29% 34% 32% 29% Somewhat familiar 12% 12% 11% 14% 14% 15% 9% 6% Just know name 26% 25% 27% 12% 16% 22% 33% 45% Just know name 15% 16% 13% 19% 15% 13% 13% 16% Never heard of Cinema Secret Never heard of DawnPlanetApes 10% 9% 12% 8% 8% 10% 9% 15% 64% 59% 69% 54% 55% 62% 72% 76% Extremely familiar 5% 7% 3% 9% 4% 5% 4% 4% Extremely familiar 11% 13% 8% 20% 15% 13% 6% 2% Very familiar 10% 12% 7% 7% 12% 10% 9% 8% Very familiar 13% 16% 11% 22% 21% 13% 7% 4% Somewhat familiar 24% 28% 21% 20% 20% 23% 29% 30% Somewhat familiar 23% 24% 22% 21% 27% 27% 21% 15% Just know name 19% 19% 18% 13% 14% 20% 22% 23% Just know name 27% 26% 28% 22% 21% 25% 30% 36% Expendables 3 Expendables Driverless cars Driverless Never heard of 43% 35% 51% 52% 49% 43% 36% 36% Never heard of 26% 21% 32% 15% 16% 22% 36% 43% 2 Extremely familiar 3% 5% 1% 9% 4% 2% <1% 1% Extremely familiar 16% 18% 15% 44% 20% 14% 7% 3% Very familiar 5% 8% 3% 11% 9% 5% 3% 0% Very familiar 17% 19% 16% 24% 27% 20% 10% 5% Somewhat familiar 11% 13% 8% 17% 15% 12% 7% 3% Somewhat familiar 25% 23% 27% 15% 26% 29% 28% 21% Just know name Just know name 28% 28% 29% 14% 19% 26% 38% 43% EA Access EA 12% 13% 12% 15% 16% 13% 10% 8% Never heard of 69% 61% 77% 49% 55% 68% 80% 87% Inbetweeners Never heard of 14% 13% 14% 4% 8% 11% 17% 28% Extremely familiar 11% 13% 8% 23% 13% 11% 6% 3% Extremely familiar 5% 8% 2% 14% 9% 4% 2% <1% Very familiar 11% 14% 9% 14% 18% 13% 8% 2% Very familiar 6% 10% 3% 14% 11% 6% 2% <1% Somewhat familiar 21% 23% 19% 22% 25% 23% 20% 14% Somewhat familiar 9% 12% 7% 16% 12% 10% 7% 2% Just know name 22% 22% 22% 16% 17% 21% 25% 31% Just know name 10% 12%
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