• 1-800-882-8684 • [email protected] Distinguished Speaker Faculty

• 1-800-882-8684 • Info@Iqpc.Com Distinguished Speaker Faculty

12 Exclusive Case Studies of Venues that house Football, Baseball, Basketball, Hockey, Concerts, Rodeos, and many more

Main Conference: April 30 - May 1, 2013 Renaissance St. Louis Grand Hotel, St. Louis, MO

Increasing Your Venue’s Profitability Through Innovative Marketing, Emerging Technologies, and Green Energy Initiatives

Keynote Speakers: Added Value Incentives:

Receive an exclusive Post- Jim Wynkoop Rick Schlesinger Conference executive report General Manager Chief Operating Officer highlighting conference takeaways Global Spectrum Milwaukee Brewers Chaifetz Arena and Miller Park Join us at the Pre-Conference Networking Party for cash bar drinks (St. Louis, MO) (Milwaukee, WI) reception, trivia contests, and prizes One-on-One time with industry Doug Hall Dr. Lou Marciani experts from the speaker faculty, General Manager Director ensuring you can discuss your most BBVA Compass National Center for pressing challenges Stadium Spectator Sports (Houston, TX) Safety and Security Extended breaks providing ample (Hattiesburg, MS) time to network with your peers

Fortify your venue’s operation with industry 3 Interactive Workshops leaders that reveal the secrets behind: (booked separately)

• Identifying your profit margins • Training your venue in a realistic way before security team to ensure a The Art of Negotiation negotiations with promoters begin safe experience for patrons Brian Kennedy, Chief Executive Officer, El Paso County Coliseum • Balancing your ticket prices • Recognizing new (El Paso, TX) against your market’s ability to pay technologies appropriate for your venue’s security plan Improving Your Venue’s Green • Unlocking hidden value in your Initiatives Strategy budget by identifying inefficiencies • Capturing patron Doug Hall, General Manager – BBVA information through a social Compass Stadium (Houston, TX) • Extending the life of your media policy that is effective, venue through repairs and retrofits practical, and profitable Finding the Dollars and Sense in Your Budget Sponsors: Media Partners: Dan Dial, General Manager, River City Rascals (O’Fallon, MO) www.SportsVenuesConference.com • 1-800-882-8684 • [email protected] Distinguished Speaker Faculty:

Jim Wynkoop General Manager Global Spectrum Chaifetz Arena (St. Louis, MO) Doug Hall General Manager BBVA Compass Stadium Main Conference: April 30 - May 1, 2013 (Houston, TX) Renaissance St. Louis Grand Hotel, St. Louis, MO Rick Schlesinger COO Milwaukee Brewers and Miller Park Increasing Your Venue’s Profitability Dr. Lou Marciani Director Through Innovative Marketing, Emerging National Center for Spectator Technologies, and Green Energy Initiatives Sports Safety and Security (Hattiesburg, MS) Ben Kratz Venue management is not an art. It’s a science. But the formula for Director of Special Events success can be elusive, triggering questions that keep venue managers Omaha Storm Chasers and Werner up at night. Does your venue have the right security plan? How can you Park (Omaha, NE) increase the life of your facility? Do you have a viable green energy Dan Dial strategy? How can you better compete for the increasingly thinning General Manager discretionary income of your community? River City Rascals (O’Fallon, MO) James Bain Whether your venue serves a market of ten thousand or ten million, you Commissioner need the right strategies to win that battle. We will bring you those Champions Professional Indoor strategies at IQPC’s Sports and Entertainment Venues Conference in Football League (Lawrence, KS) St. Louis on April 30 – May 1, 2013. With your venue management Brian Kennedy needs in mind, we have recruited a diverse faculty of champions ranging CEO from NFL and MLB Stadiums, Civic Centers, and Multiple Purpose El Paso County Coliseum (El Paso, TX) Arenas. They will peel back the layers of venue management to reveal Ken Jacobsen practical solutions that will increase your venue’s profitability, efficiency, Co-Owner and effectiveness. Find out how industry leaders are: increasing profit Wilmington Blue Rocks (Wilmington, DE) margins, executing social media strategies, negotiating creative Carl Hall sponsorship agreements, pricing tickets effectively, booking the right Director of Arena Management shows for the market, enhancing security, improving green initiatives, Lexington Center Rupp Arena and retrofitting. (Lexington, KY) Bill Franz Don't sit on the bench...get in the game. Register now and meet us in Chief Financial Officer St. Louis! Alliant Energy Center (Madison, WI) David Young Vice President of Stadium Operations Kansas City Chiefs and Arrowhead David Krell, Esq. Stadium (Kansas City, MO) Conference Producer Brendan Daley IQPC Green Initiatives Director Chicago Park District (Chicago, IL) Helen Price Director of Operations DON’T FORGET YOUR BUSINESS CARDS Lazy E Arena (Guthrie, OK) Will Kenney because you’ll be networking with: Director of Operations Peoria Civic Center (Peoria, IL) Operations Directors General Facilities Rick Fredette and Vice Presidents Managers Managers Director of Operations Reliant Park (Houston, TX) Rich Welsh Manager of 24-Hour Security SPONSORSHIP OPPORTUNITIES Kansas City Royals and Ewing M. Kauffman Stadium (Kansas City, MO) This is an exciting opportunity to meet key decision makers in the industry with new Captain Samuel Dotson perspectives and different challenges to overcome. For more details on sponsorship, Director of Operations please contact: Simon Copcutt at [email protected] or 212-885-2771 City of St. Louis (St. Louis, MO)

2 www.SportsVenuesConference.com • 1-800-882-8684 • [email protected] Main Conference Day One Tuesday, April 30, 2013

7:45 Registration for Workshop A and Coffee 2nd It’s Not Easy Being Green, But It’s Worth QUARTER the Investment 8.00 Negotiation Master Class Add more plays to your negotiation playbook with this 2:00 Kansas City, Here I Come! How the Kansas City Chiefs negotiation master class. This workshop will reveal proven and Arrowhead Stadium Are Blazing New Green strategies for building cohesive relationships with promoters and Energy Trails vendors, analyzing your market, and setting a pragmatic revenue Y D • Improving a venue’s recycling program on game days goal before beginning negotiation. U T • Assessing the costs and benefits of increasing your venue’s commitment S What will be covered: E to recycling • Analyzing your market to determine your price range S •

A Identifying the right vendors for your venue’s recycling needs

• Finding common ground with the promoters and vendors C A

P • Understanding the needs of the other side David Young, Vice President of Stadium Operations, Kansas City Chiefs O and Arrowhead Stadium (Kansas City, MO) H

S How you will benefit: K

R • Increase your opportunities for agreement at the negotiation

O 2:45 The Future of Green Energy

W table • Minimize risks of the other side walking away from negotiations • Assessing the trends in green energy and what they mean for sports and • Strengthen your negotiation skills with practical workshop entertainment venues Y

E • Uncovering new challenges to incorporating green energy into your venue

scenarios G L R B • Educating your venue’s staff on the financial, community, and E

Workshop Leader: Brian Kennedy, Chief Executive Officer, El A N T environmental benefits of going green E D

Paso County Coliseum (El Paso, TX) N Ken Jacobsen, Co-Owner, Wilmington Blue Rocks N David Young, Vice President of Stadium Operations, Kansas City Chiefs E U

E and Arrowhead Stadium (Kansas City, MO) (Wilmington, DE) O R R

G Doug Hall, General Manager, BBVA Compass Stadium (Houston, TX) Brendan Daley, Green Initiatives Director, Chicago Park District (Chicago, IL) 1st Show Me the Money!!! QUARTER 3:30 Time Out: Afternoon Networking and Refreshments 9:30 Registration for Main Conference and Coffee Break

10:00 Chairperson’s Opening Remarks 4:00 Case Study: Green Initiatives, Politics, and Bears…Oh My! How the Chicago Park District Turned Soldier Field 10:15 A Venue By Any Other Name... Into a Green Venue Y • Identifying the challenges involved in achieving LEED status

Is Your Competition D E

U • T Selecting energy-efficient lighting based on the power needs of your T O • Increasing the value of your venue’s brand in a crowded S

N venue

Y marketplace for patrons’ discretionary income E • E Transitioning your venue’s purchasing procedures to incorporate green S

K •

Strengthening the venue’s relationship with the community, A

F cleaning products C F vendors, and patrons O

K • Finding the unique selling point of your venue Brendan Daley, Green Initiatives Director, Chicago Park District (Chicago, C I IL) K Jim Wynkoop, General Manager, Global Spectrum Chaifetz Arena (St. Louis, MO) 4:45 End of Main Conference 11:00 Time Out: Morning Networking and Refreshment Break 4:50 Registration for Workshop B: Improving Your Venue’s Green Initiatives Strategy 11:30 How Well Do You Know Your Market? • Balancing your fees against your market’s ability to pay 5:00 Improving Your Venue’s Green Initiatives Strategy • Capturing patron information to better understand your market Green initiatives are no longer the provinces of hippies, tree-huggers, and • Defining your venue’s unique selling point against your save the planet types. Going green is a staple of the sports and competition in the market entertainment venues industry and it can be profitable, too. And it can be Ben Kratz, Director of Special Events, Omaha Storm Chasers profitable, too. This workshop will offer invaluable case studies on the and Werner Park (Omaha, NE) challenges, benefits, and misconceptions concerning green initiatives. Carl Hall, Director of Arena Management, Lexington Center What will be covered: Rupp Arena (Lexington, KY) • Evaluating the costs of enhancing a green initiatives strategy B •

P Understanding green initiatives from a community relations perspective

12:15 Improving the Venue’s Financial Health By O • Articulating a green initiatives policy that is viable, understandable, and H

Mastering the Budget S practical K • Unlocking hidden value in your budget by identifying inefficiencies R How you will benefit: O • • Creating a long-term financial plan that incorporates repairs, W Lowering waste disposal costs with a recycling policy across the venue technology, and disaster scenarios • Improving your venue’s public image by proving that it is a solid corporate • Setting cost parameters and realistic revenue goals citizen Bill Franz, Chief Financial Officer, Alliant Energy Center • Navigating political challenges concerning green initiatives at the local, (Madison, WI) state, and federal levels Dan Dial, General Manager, River City Rascals (O’Fallon, MO) Workshop Leader: Doug Hall, General Manager, BBVA Compass Stadium (Houston, TX) 1:00 Lunch and Networking Break 6:30 End of Workshop B

3 www.SportsVenuesConference.com • 1-800-882-8684 • [email protected] 4 w M Q

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l o a a r y u l 3 l i s - 5 EASY WAYS TO REGISTER: 1 Web: www.SportsVenuesConference.com 2 Call: 1-800-882-8684 3 Email: [email protected] 4 Fax: 1-646-378-6025 5 Mail: IQPC - 535 5th Avenue, 8th Floor Main Conference: April 30 - May 1, 2013 New York, NY 10017 St. Louis, MO

Increasing Your Venue’s Profitability Through Innovative Marketing, Emerging Technologies, and Green Energy Initiatives

(Email this form to [email protected] or fax to 646-378-6025)

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About the Sponsors

Colosseo USA CTL Group Website: www.colosseousa.com Website: www.ctlgroup.com Colosseo is dedicated to providing a constantly evolving fully integrated As the world adapts to the challenges of a software and signage turn-key solution for sports and entertainment venues tough economy and a push to "go green," of any size. All Colosseo products are developed and built by Monogram Technologies. Colosseo Center Hung we remain at the forefront of the industry by providing the most Scoreboards are unique with their high-tech aluminum ultra light structural support, zero gap precision, LED reliable results, no matter what the issue. The only thing that will never design and cutting edge color processing. Colosseo LED SpaceRing is a very unique LED object that serves as an change for us is the promise our mission statement provides to our exceptional monetizing tool. Colosseo HD Director is a revolutionary control system providing a fully integrated clients: to solve tough problems with technically sound, practical solution for ultimate game presentation, timekeeping, advertisement and security. The unrivaled instant replay solutions. CTLGroup has achieved various credentials from feature from all cameras at all times is provided only by Colosseo and is the core to a new and unparalleled level organizations throughout the United States and around the world. for IPTV expectation. Colosseo In-Suite Video on Demand and Smart-Phone Video on Demand are globally the Our mission is to provide the best results every time. most advanced systems of their kind.

Registration Information Please note multiple discounts cannot be combined. End User Register & Pay Register & Pay Register & Pay Standard A $99 processing charge will be assessed to all registrations not accompanied by credit card payment at Pricing: by 2/1/2013 by 3/1/2013 by 3/29/13 Price the time of registration. MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC Conference Only $799 $999 $1199 $1299 * CT residents or people employed in the state of CT must add 6.35% sales tax. Team Discounts: For information on team discounts, please contact IQPC Customer Service at 1-800-882-8684. Only one discount may be applied per registrant. All-Access $1099 $1299 $1499 $1599 Special Discounts Available: A limited number of discounts are available for the non-profit sector, government organizations and academia. For more information, please contact customer service at Workshops $549 each 1-800-882-8684. Details for making payment via EFT or wire transfer: *An End User is a person in a managerial position at a sports and/or entertainment venue JPMorgan Chase - Penton Learning Systems LLC dba IQPC: 937332641 Vendor Register & Pay Register & Pay Register & Pay Standard ABA/Routing #: 021000021 Pricing: by 2/1/2013 by 3/1/2013 by 3/29/13 Price Reference: 22289.001 Payment Policy: Payment is due in full at the time of registration and includes lunches and refreshment. Conference Your registration will not be confirmed until payment is received and may be subject to cancellation. Only $1499 $1699 $1899 $2099 For IQPC’s Cancellation, Postponement and Substitution Policy, please visit www.iqpc.com/cancellation Special Dietary Needs: If you have a dietary restriction, please contact Customer Service at All-Access $1799 $1999 $2199 $2399 1-800-882-8684 to discuss your specific needs. ©2012 IQPC. All Rights Reserved. The format, design, content and arrangement of this brochure Workshops $549 each constitute a trademark of IQPC. Unauthorized reproduction will be actionable under the Lanham Act and common law principles. *A vendor is a company that supplies goods and/or services to a sports and/or entertainment venue

5 www.SportsVenuesConference.com • 1-800-882-8684 • [email protected]