WESTERN MICHIGAN UNIVERSllY
Volume 16,Number 22 March 1,1990 1927 graduate Merze Tate donates $1 million gift for student needs
After 63 years, a cession and summer sessions at Teachers 1927 graduate of College of Columbia University, where WMU who over- she earned a master's degree in 1930. came barriers of She went on to become the first Amer- sex and race to ican black woman to enter Oxford Uni- achieve an aca- versity and the first American black to demic career of earn an advanced degree there. She was distinction has re- the first American black woman to earn a membered her alma doctoral degree in government from mater with a gift of Radcliffe College and Harvard Univer- $1 million. sity. Merze Tate, who Tate Tate is the author of seven books, lives in Washing- including those published by Macmillan, ton, D.C., has established the MeTZeTate Harvard University Press and Yale Uni- Student Academic Endowment Fund versity Press. She has received many through the bequest of her estate to the grants for her research and scholarship. I WMU Foundation. Income from the Tate's philanthropy emerges from her / fund will be used as unrestricted support gratitude to WMU and other institutions SEEKING STATE SUPPORT -- Eight members of the Presidents Council of for student needs. who have helped her overcome the bar- State Universities participated in a news conference that took place before a In accepting the gift, President Hae- riers of race and sex: "In providing for forum on state support for higher education Feb. 27 in Grand Rapids. Seated, nicke said, "Through her generosity, Dr. such gifts, I am attempting to discharge from left, are: Arend D. Lubbers, Grand Valley State University; President Tate will enable generations of students my obligation to those institutions that Haenicke; Helen Popovich, Ferris State University; and David W. Adamany, to benefit, as she once did, from public have been liberal in bestowing their Wayne State University. Standing, from left, are: Joseph E. Champagne, higher education at her alma mater." awards and blessings on a member of a Oakland University; Dale F. Stein, Michigan Technological University; William Tate's gift is part of the University's minority in American society." Shelton, Eastern Michigan University; and H. Erik Shaar, Lake Superior State $55 million "Campaign for Excellence," University. the largest fund-raising effort in the University's history. Launched last April at a meeting of the WMU Foun- dation board of directors, the campaign Presidents call for more state support in GR forum is intended to raise funds for buildings, "Our message is your message," the nation's great systems of public versity, the other principal speaker. endowments and programs. President Haenicke told 300 alumni, higher education." "Higher education is truly an investment This is not Tate's first gift to the community leaders and governing board It is a system, while still strong, that is in the future of each and every one of University. In 1980 she established the members of many of the state's 15 public "riding on momentum," said David W. us." Merze Tate Center for Research and universities Feb. 27 in Grand Rapids. Adamany, president of Wayne State Last year, the Presidents Council Information Processing in the College of "Our legislators need to hear from you University, a principal speaker at the began an effort to bring Michigan to at Education. Later she established two of the critical need for support that pub- forum. least 15th in the nation in state support endowed Medallion Scholarships at the lic higher education has today," said He noted that enrollment is at a record per student within five years. To do that, University. Haenicke, speaking on behalf of his high of more than 255,000 students, state appropriations would have to in- Her accomplishments have been rec- colleague presidents at the state's other giving Michigan a "college-going" rate crease by an annual inflation rate of ognized by WMU over the years. In public universities. of 36 per 1,000 people. That figure is 20 about 5 percent each year plus an addi- 1952, she received an honorary degree Haenicke was one of five presidents percent above the national average for a tional 3.5 percent each year in "makeup" from the University and in 1970 its who spoke at a higher education forum rank of 12th among the 50 states. funds. Distinguished Alumni Award. In 1981, sponsored by the Presidents Council of Yet, Adamany pointed out, Michigan Part of that effort this year is a series she was nominated by WMU and re- State Universities and the Michigan ranked 32nd in the nation in state fund- of public forums around the state, of ceived the Distinguished Alumni Award Advancement Council. Eight public ing per student in 1988-89 -- down from which the one in Grand Rapids was the of the American Association of State university presidents attended the forum 26th the year before. Last year, support second. The first was in Saginaw and Colleges and Universities. at the Amway Grand Plaza Hotel. per student was $465 below the national others are planned for Detroit, Lansing Tate, who retired in 1977 after 35 "We stand before you as a group to average. A decade earlier, it was only and Marquette. Each is accompanied by years as a professor of history at Howard make clear the seriousness of our con- $50 below the national average. a meeting of the Presidents Council. University in Washington, D.C., traces cern," Haenicke said. "We need your "Our citizens must be educated to their Gov. James J. Blanchard's proposal her success to the free public education support -- not just this year but for the full human potential," said Joseph E. for a 5 percent increase in state appropri- she received in her native Isabella Coun- long term -- if we are to preserve one of Champagne, president of Oakland Uni- ations for higher education for 1990-91 ty in Central Michigan. She graduated is a step in the right direction, the presi- from a one-room school house there and, dents agreed. But it doesn't go far as the youngest in her class and the only Two WMU conferences earn national honors enough. black, earned straight-A's in the 10th "We have to realize that the gov- grade at Blanchard High School in Two 1989 conferences coordinated by sports camp for visually impaired ernor's proposed funding level will at Blanchard, Mich. WMU have won national awards for athletes a success along with Paul E. best allow us to maintain our position," The school burned, forcing her to creative programming. Ponchillia, blind rehabilitation and Haenicke said at a news conference finish her secondary education at Battle "Visually Impaired Sports Camp" and mobility, who directed the project, and before the forum. "It means we will not Creek High School, where she main- "Facing North/Facing South: A Col- Susan Ponchillia, blind rehabilitation and fall further behind. But it also means tained an A average. She entered what loquium on Canadian American Rela- mobility. that we are not going to improve our was then Western Michigan Teachers tions" have been named winners of Pamela K. Kies-Lowe, conferences relative ranking among the states." College, receiving a tuition scholarship. Creative Programming Awards from the and institutes, was recognized for the "We're very pleased that the gov- She worked for room and board and $5 a National University Continuing Educa- role she played in the Canadian-Amer- ernor's budget recommendation is higher week in the home of the president of a tion Association (NUCEA) and its Divi- ican colloquium along with Bradley this year than it was last year," said Hel- Kalamazoo paper company. sion of Conferences and Institutes. The Hayden, English, who chairs the Cana- en Popovich, president of Ferris State After receiving a diploma, teaching a two awards, made for outstanding efforts dian Studies Committee and was con- University. "Our state universities con- year in a Cass County grade school and in non-credit continuing education pro- ference director. Other planning com- tinue to experience increases in enroll- taking correspondence courses in history grams, bring to 13 the number of mittee members cited include: Howard ment as well as in costs. We need to and economics, Tate returned to Western NUCEA national awards the University J. Dooley and W. Wilson Woods, both take this into account when we try to Michigan with adequate savings and has received. international affairs; and Roger Tang, the strike a balance between state support completed her four-year degree in three In announcing that the University was Upjohn Chair of Business Administra- and tuition." years with the school's highest academic selected to receive two 1990 awards, tion in Accountancy in the Haworth "I react favorably to the governor's record at the time, 45 A's and six B's. Richard T. Burke, vice president for College of Business. recommendation because he has made The degree qualified her to teach history regional education and economic de- The awards will be presented at the higher education a priority in his bud- and the social sciences in senior high velopment, noted, "It is a source of organization's 75th annual conference get," said Arend D. Lubbers, president of school. special pride and satisfaction to know April 28-May 1 in New Orleans. Grand Valley State University. "But I'm But she discovered that senior high that our professional endeavors have The "Visually Impaired Sports Camp" concerned about preserving access to. schools in Michigan did not hire blacks. been singled out for special meritorious was conducted May 2-6 and attracted 65 higher education and having the re- She was helped by President Dwight B. recognition by our professional col- blind athletes and their coaches from sources to keep pace with our increasing Waldo, Dean of Women Bertha Davis leagues in our national association." around the state. Co-sponsored by enrollment. " and Registrar John C. Hoekje to seek The NUCEA specifically recognized WMU's Department of Blind Reha- While in Grand Rapids, Adamany, employment out of state and was offered conference organizers in WMU's Office bilitation and Mobility and the Michigan Lubbers, Popovich and Haenicke taped a positions at schools in Cincinnati, St. of Conferences and Institutes in the Divi- Blind Athletic Association, the camp has 30-minute panel discussion television Louis and Indianapolis. She began her sion of Continuing Education, as well as been scheduled to take place again on show called "University Views." It will career at Crispus Attucks High School in faculty members who served as project campus May 8-12, 1990. air at 6 p.m. Friday, March 2, on Indianapolis. directors for each conference. Diane D. Athletes attending the camp compete WGVU-TV, Channel 35, and WGVK- Tate took extension courses from Henderson, conferences and institutes, in athletic events and learn new games TV, Channel 52. Indiana University and attended inter- was cited for her role in making the (ColI/il/lIl'd (III pagl' jimr) Two March 1,1990 Western News
Service quality is focus of new WMU institute NEA president to speak Interdisciplinary research and assis- significant portion of its gross national their products stand out. at leadership conference tance to the state's growing service product in services. Service quality is In addition to product services, initial Mary Hatwood Futrell, president industry will be the goals of WMU's now an international field of research, areas of focus for the institute will of the National Education Associa- new Service Quality Institute, according scholarship and economic development." include public utilities, city and county tion, will be among the speakers at to a presentation made to the Board of Delene says that the most recent U.S. government and health care. Future the 14th annual Minority Student Trustees at its last meeting. figures show service related industries projects also may be undertaken in the Leadership Conference Friday Provost George M. Dennison outlined now account for 74 percent of this retail and commercial sectors. through Sunday, March 16-18, in the for the Board the purpose and organi- country's gross national product. The "As Michigan's economy becomes Bernhard Center. zational details of the institute, which average. worldwide figure for developed more and more a service economy," The conference is designed for will utilize the expertise of researchers nations is 54 percent of gross national Delene says, "we hope to be able to higher education faculty, staff and from across the University. product dedicated to services. provide the assistance industry needs to students, parents, high school per- "In pursuit of the president's mandate Delene, who has spent a number of keep service quality at the highest levels, sonnel and students and community and the University's mission in research years writing and conducting research in thereby ensuring the strength of the representatives concerned with and economic development," he said, the field of service marketing, notes that state's future economic growth." building minority leadership. The "we have established the institute to as the field has developed, service Delene brings her extensive back- theme this year is "When You serve the dynamic service sector of the quality has become an area of intense ground in service marketing research to Achieve ... We All Receive." state, national and international econo- study and research. the institute's projects. Brogowicz will The event is being sponsored by my. We have assembled a uniquely "As service marketing has matured," oversee the areas of marketing research WMU's Consortium for Ebony qualified corps of faculty leaders in this she says, "the recognition that service and product development and Lyth will Concerns and Division of Minority vital area." quality is a cross-managerial function be in charge of operations and design. Affairs-Retention Unit. Dennison commended faculty mem- has become widespread." Faculty members from across the In addition to Futrell, speakers will bers for their "innovative initiative" in Because of WMU faculty expertise in University are expected to take part in include: Samuel Betances, professor developing the institute. the field, she says, the institute was research and service projects related to of sociology at Northeastern Illinois Linda M. Delene, marketing, will conceived as a way to build upon that their disciplines. University in Chicago; Dick Gregory, direct the new institute. She says strength and to serve as a resource for As a University-wide entity, the comedian and human rights activist; and Kalamazoo County Probate formation of the unit is the result of businesses in the state that want to Service Quality Institute is under the Court Judge Carolyn H. Williams. several years of observations, research improve their service quality. administrative oversight of the vice For more information on the con- and discussions with her co-founders She notes that growing concern for president for research. An advisory ference and registration fees, persons Andrew Brogowicz, marketing, and service quality in the manufacturing committee made up of University should contact the Division of Mi- sector will make that area one of the David M. Lyth, industrial engineering. administrative personnel and represen- nority Affairs-Retention Unit at They will work with her in developing institute's first areas of focus. tatives from the state's service industry 7-3320. the institute and its programs as associate As shared technological advances and will provide guidance to the institute. directors. high production standards lead to "In our research and travels in recent products that are essenti!llly the same, years, we have seen an enormous interest she says, the "service bundle" New student interview system designed in service and service quality," Delene surrounding the hard product will be.the says. "Every nation in the world has a dimension manufacturers use to make to help recruit~rs save time and money Providing employers with a more interviews a student may request. Evaluating staff training is subject of books time- and cost-efficient way to interview The new wrinkle is that before their job candidates is the goal of a new recruiting visit to WMU, employers are Robert O. Brin- $14.95. program in Career Planning and sent a computerized summary of the kerhoff, education- "Productivity Measurement: A Guide Placement Services. credentials of all the students interested al leadership, is the for Managers and Evaluators" was co- The Employer Pre-Selection System, in an interview with their organization. author of two new- written by Brinkerhoff and Dennis developed at Pennsylvania State After reviewing the credentials, the ly published books Dressler. Dressler is a WMU doctoral University, was implemented at WMU employer will mail or fax a list of 13 on evaluating staff candidate and an account executive at this fall. The system allows employers students and three alternates per training programs Training Strategies Inc., a training and to pre-screen 100 percent of their recruiting schedule that meet their and measuring pro- management consulting firm in Kalama- interview candidates before the recruiters criteria. ductivity in organi- zoo. Their book was designed to enable ever set foot on campus. Two weeks prior to the interview, a zations. non-specialist, mid-level managers to Previously, WMU has used an open list of the selected students is posted in "Evaluating measure and improve productivity in sign-up, a lottery and a priority system Career Planning and Placement Services. Training Programs Brinkerhoff their organizations. for scheduling interviews. Those on the list may then sign-up for in Business and "Companies all over the globe are "Since 200 to 300 employers a year one of the available appointments. Industry" is intended to help improve the facing increasing competition and a visit WMU's campus to interview 4,000 "It costs an employer more than effectiveness of training directors, man- greater need to use resources more effec- to 5,000 students, the priority arrange- $1,000 a day to recruit on a college agers, consultants and trainees involved tively," Brinkerhoff said. "Literally thou- ment was very involved," said Chester C. campus," Arnold said, "so we hope this in the profession of training and educa- sands of businesses and government Arnold, Career Planning and Placement new cost-efficient program will make tion. agencies need to implement simple Services. "We are hopeful that this new WMU a more desirable place to recruit." "The profession of trammg is measurement procedures to empower program will help employers identify in- The program has been very successful immense," Brinkerhoff said. "Private managers to make improvements in terested, quality candidates during their so far, he added, and employers have businesses spend as much on develop- quality and production in order to com- recruiting visits." reacted positively. ment of training programs as the coun- pete." With the new system as with the old, "With the old systems," Arnold said, try's entire education budget. Compan- "Productivity Measurement" is avail- students must start out by visiting Career "employers used to invite back only one ies need to ask themselves if they are able in campus bookstores in hardcover Planning and Placement Services in or two candidates from their 13- getting what they are paying for in edu- for $25 and in paperback for $12.95. It Ellsworth Hall and setting up a appointment schedule. Now five or six cational and developmental programs. was published by Sage Publications of credential file containing coursework, candidates usually get invited back for In many cases, the answer is no. Newbury Park, Calif. job preferences, past work experience second interviews. We hope that this "Many places are wasting dollars, be- Brinkerhoff is the coordinator of and other activities. Students then new system will draw more new em- cause the training programs are not graduate programs in training and review the list of interview dates ployers and that the long-time recruiters effectively designed and implemented," development in the Department of scheduled on campus by employers and will continue to interview on our cam- Brinkerhoff continued. "This book ex- Educational Leadership. fill out request forms for interviews. pus." plains how the massive amount of pro- This past summer, Brinkerhoff was the There is no limit to the number of grams offered can be evaluated in terms keynote speaker for the First South Afri- of their effectiveness." can Conference on Educational Technol- The paperback text was published by ogy in Pretoria, South Africa. During Jossey-Bass Inc. of San Francisco and is his visit, he conducted workshops 'for available in campus bookstores for major South African companies that are using corporate training programs. No News next week "Training is crucial in public agencies Due to spring break, there will be no and corporations in South Africa in order to promote black employees into man- Western News published Thursday, agerial positions and support social March 8. The News will resume its change," said Brinkerhoff. regular weekly publication schedule on Brinkerhoff has previously written Thursday, March 15. The deadline for that issue is noon Tuesday, March 13. five books on evaluation of training and is currently at work on two new books. Managing school improvement projects for school administrators and managing training projects for corporate trainees are the topics of the works in progress.
Editor: Ruth A. Stcyen ...: Staff Writer ....: Cheryl P. Roland. Michael L. Smith: Photographer: ~cil G. Rankin Clinic offers services Western :'\ews (USPS 362-2 H) i•••puhti\hcd by the Office of Speech, language and hearing diag- Puhli<: Information, 8-207 Elbworth Hall, Wc\tcm Mi<.:higan UnivCr\tly. ](}21 W. Michigan Ave., Kalamal.Oo, MI nostic and treatment services are avail- 4900X·5165. weekly during fall and winter \Cmc<,lcf\ and hi-weekly during •.•pring and •.•ummcr \c ••••ion•.•,except during able free of charge to students, active and vat:alion period... Second cia .•.•...fX)\tagc paid at Kalamal.oo, retired faculty and staff and their imme- MI4~(X)K·5165. diate families through the Department of POST\1ASTER: Scnd adure,", (;han~c ... to We'aem ~cw". Office of Puhli(; Information, Wc",tcm \1i<.:higan Univcr\iIY. Speech Pathology and Audiology. 1921 W .. \1ichigan Ave .. Kalamal.Oo. \11 4