Sponsorship Deck

Cracking the gender equality puzzle

SPONSORSHIP DECK

June 25, 2020 London Women empowerment has gained momentum, again. More women than ever before sit on the board of companies and some are reaching top leadership positions in Europe. Yet, gender equality disparities remain across the world. Issues related to the lack of female representation at the political and board levels, the gender pay gap, and the difficulty to move up the corporate ladder while having a family appear to have an enduring character.

This year POLITICO will host two high-level events as part of Women Rule Series.

Firstly, the 3rd edition of the Women Rule Summit will take place in the cosmopolitan city of London on June 25 2020. This half-day event will be an opportunity to discuss how to bridge the gap between rhetoric and reality.

Secondly, in light of the International Women’s Day POLITICO will host a one-on-one interview with a policymaker to share their thoughts, this Women Rule LIVE, on March 5, will be an invitation-only event.

Throughout the Women Rule Series we will engage policymakers, business representatives, civil society leaders and experts from across Europe to generate a comparative and solution-oriented discussion on what the next steps should be.

As a partner of the Women Rule Series, you have the opportunity to showcase your thought leadership and commitment to diversity and inclusion. 140+ Top policy makers, business leaders and influencers

2 European Commissioners 28 Speakers of which 8 were high-level 2 State Secretaries policymakers

47% of attendees were 6.5 M+ senior EU or Social Impressions Government officials

WE PROMISE THE BEST FORMATS FOR OPTIMAL DISCUSSIONS AND DEBATES

1-2-1 interviews 1-2-1 interviews 1-2-1 interviews are candid conversations between POLITICO’s top journalists and newsmakers of the day.

Panel discussions Strategic Panel conversations convene roundtables key decision-makers from the public and private sectors to discuss and debate the key factors shaping a timely policy issue. Solution-oriented roundtables WHO HAVE WE PARTNERED WITH IN THE PAST? WE ENSURE A HIGH QUALITY AUDIENCE

6% EU and National government representatives

Corporates 60% Academics, NGOs, Think tanks 31% Trade organizations

WHO WAS ON THE LISTS? 6/8 Months Marketing actions begin

4 Months Marketing outreach intensifies through targeted emails, social media, and promoted advertising. First wave of printed brochure (5000 copies sent to key stakeholders across Europe) 2 Months Second brochure – Large outreach to 14000 contacts across Europe and beyond – Marketing outreach becomes more focused on a smaller sample of key stakeholders

1 Month Personalized marketing outreach to complete the list of participants (through phone and email follow- ups) 2 Weeks Release of the Summit app and finalization of logistics

Summit Day! TOTAL REACH: 2.47 MILLION

unique visitors to Followers targeted via dedicated Twitter, Facebook, summit website Youtube and LinkedIn

Print touchpoints via print ad placements and brochures sent to highly- targeted contacts qualified contacts via promotional across Europe emails

targeted readers via newsletter insertions and online banners on POLITICO.eu

TARGETED AUDIENCE:

► ► Policymakers, business leaders, CEOs, MDs, Presidents, DGs, Ds NGOs/Foundations, Trade associations, Media ► France, Benelux, UK, Germany, Poland, Italy, ► Spain and more Tech, energy, health care, trade, finance, law, etc SPONSORSHIP PACKAGES THE BENEFITS

This package includes US Summit, European Summit and International Women Day LIVE sponsorship (Brussels)

Both Summits: • Partner's logo on event webpage, 300-character company profile and sponsorship recognition on Summit landing page • Senior rep @ partner may give 3-5 min. opening remarks before one (1) plenary sessions OR expert is allowed to sit on one (1) plenary panel (subject to editorial approval) ** • Ongoing program and speaker review sessions with the partner • Wrap report with the number of attendees, media reach, earned media, and social metrics following both Summits • Post-event photo gallery featuring relevant sponsor pictures • Summit recording available on dedicated summit pages on respective POLITICO.com and POLITICO.eu websites • Contact list of opted-in summit registrations for partner's future outreach

U.S. Summit: • The sponsors digital advertisements on US Summit landing page • Live Tweeting throughout the program leveraging Sponsor’s social handles for the public segments of U.S. Summit • 15 Guest passes to summit • 5 Dinner guest seats • Opportunity for one (1) SPONSOR executive to serve as a Women Rule Ambassador at the Summit by leading table discussions throughout the day with Summit attendees.

EU Summit • Partner's logo on promotional emails and print ads • Partner's logo on summit app • Partner's logo throughout summit space (on roll-ups) • Partner's boilerplate info on one (1) promotional email • Partner's handle mentioned in up to four (4) promotional tweets • 50-word partner insert incl. in one (1) print and one (1) summit promotional email • One (1) special announcement, promotional email about partner's participation • Partner's logo on main stage backdrop and visible through livestreaming sessions when applicable

Networking • 8 Guest passes to summit • Distribute collateral in networking area • Distribute collateral in the main room on attendees chairs • 2 Dinner guest seats • Green room access during the summit• Premium, dedicated space (2x3 meters) in networking area • Premium, dedicated space (2x3 meters) in networking area • Contact list of opted-in summit registrations for partner's future outreach

Thought Leadership • Partner recognition during welcoming and closing remarks • 2 Submission of Sli.do poll to engage the audience • Partner may participate in pre-summit brainstorm

Media • Full-page print ad in POLITICO weekly newspaper THE BENEFITS Branding

• Partner's logo on event webpage, 300-character company profile and sponsorship recognition on Summit landing page • Partner's logo on promotional emails and print ads • Partner's logo on summit app • Partner's logo throughout summit space (on roll-ups) • Partner's boilerplate info on one (1) promotional email • Partner's handle mentioned in up to four (4) promotional tweets • 50-word partner insert incl. in one (1) print and one (1) summit promotional email • One (1) special announcement, promotional email about partner's participation • Partner's logo on main stage backdrop and visible through livestreaming sessions when applicable • Post-event photo gallery featuring relevant sponsor pictures • Summit recording available on dedicated summit page on POLITICO.eu website

Networking

• 8 Guest passes to summit • Distribute collateral in networking area • Distribute collateral in the main room on attendees chairs (leading and global leading only) • 2 Dinner guest seats • Green room access during the summit • Premium, dedicated space (2x3 meters) in networking area • Contact list of opted-in summit registrations for partner's future outreach

Thought Leadership

• Partner recognition during welcoming and closing remarks • 2 Submission of Sli.do poll to engage the audience • Expert from partner org. may co-chair one (1) roundtable session (profile subject to editorial approval) • Senior rep @ partner may give 3-5 min. opening remarks before one (1) plenary sessions OR expert is allowed to sit on one (1) plenary panel (subject to editorial approval) ** • Partner may participate in pre-summit program brainstorm • Ongoing program and speaker review sessions with partner • Wrap report with the number of attendees, media reach, earned media, and social metrics following both Summits

Media

• 1 Full-page print ad in POLITICO weekly newspaper THE BENEFITS Branding

• Partner's logo on event webpage, 300-character company profile and sponsorship recognition on Summit landing page • Partner's logo on promotional emails and print ads • Partner's logo on summit app • Partner's logo throughout summit space (on roll-ups) • Partner's boilerplate info on one (1) promotional email • Partner's handle mentioned in up to four (4) promotional tweets • Partner's logo on main stage backdrop and visible through livestreaming sessions when applicable • Post-event photo gallery featuring relevant sponsor pictures • Summit recording available on dedicated summit pages on POLITICO.eu website

Networking

• 5 Guest passes to summit • Distribute collateral in networking area • 1 Dinner guest seats • Green room access during the summit • Premium, dedicated space (2x3 meters) in networking area

Thought Leadership

• Partner recognition during welcoming and closing remarks • 1 Submission of Sli.do poll to engage the audience • Senior rep @ partner may give 3-5 min. opening remarks before one (1) plenary sessions OR expert is allowed to sit on one (1) plenary panel (subject to editorial approval) ** • Ongoing program and speaker review sessions with partner • Wrap report with the number of attendees, media reach, earned media, and social metrics following both Summits

Media

• 1 Half-page print ad in POLITICO weekly newspaper THE BENEFITS Branding

Networking

• 3 Guest passes to summit • Distribute collateral in networking area • 1 Dinner guest seat • Green room access during the summit • Wrap report with the number of attendees, media reach, earned media, and social metrics following both Summits

Thought Leadership

• Partner recognition during welcoming and closing remarks Expert from partner org. may co-chair one (1) roundtable session (profile subject to editorial) THE BENEFITS Branding

Networking

• 2 Guest passes to summit • Distribute collateral in networking area

Thought Leadership

• Partner recognition during welcoming and closing remarks • Wrap report with the number of attendees, media reach, earned media, and social metrics following both Summits ABOUT POLITICO EUROPE ACROSS THE CONTINENT, ACROSS THE GLOBE

POLITICO is a global media company with over 310 journalists dedicated to nonpartisan coverage of essential news that drives the conversation and holds power players accountable.

We have the largest newsroom in Europe dedicated to covering politics and policy. We connect the dots between power centers from D.C. to London and from Brussels to Moscow.

POLITICO Summits bring our journalism to life focusing on the impact of policies on a cross-section of industries generating conversations that result in actionable results.

4 OFFICES IN EUROPE

70 journalists 18 nationalities 24 languages AUDIENCE

OUR AUDIENCE DRIVES GLOBAL DECISIONS

POLICYMAKERS BUSINESS LEADERS OUR AUDIENCE IS:

President von der CEOs subscribe to our more likely to be a 90% 400+ 2,5x Leyen's Office newsletter government employee European leadership More likely to be 96% Commissioners 90% from Global Top 50 2x interested in companies Government Commission Heads 89% of Cabinet

91% MEPS

Charles Michel’s 100% Cabinet CONTACT

THANK YOU

We look forward to continuing the conversation on ways to structure a valuable Women Rule Summit partnership.

[email protected]