t 2018-19 r Annual Repo Pakistan Advertising Association Plot No. ST-4, Block 3, Adjacent to Gulshan Flyover, Opposite T.O. Clinic, Gulshan-e-Iqbal, Rashid Minhas Road, Karachi-75300 021-34961933, 021-34961954 021-34961806
[email protected] www.paa.com.pk Annual Report 2018-19 TABLE OF CONTENTS 1. Chairman’s Message 3. Existing CEC Members 7. PAA Sub Committees 17. Minutes of the Meetings 47. Members List (As on 30th June, 2019) 59. 3rd AGM Minutes (29th September, 2018) 66. PAA Activities 71. PAA Proposed Plan of Activities for Three Years 2018-2020 81. Chairman’s Report 84. Consent Letter (Salahuddin & Co) 85. Auditor’s Invoice for the Year 2020 86. Financial Statements It has been an absolute privilege for me to perform duties as Chairman of Pakistan Advertising Association. Since September, 2018, there have been many new business/industry challenges that had to CHAIRMAN’S be tackled and our members and colleagues have also faced related to the economic slowdown and inflationary costs causing severe cuts in marketing budgets of companies and brands and servicing costs to increase. This was further amplified by the substantial decrease in spend by the Government of Pakistan MESSAGE and this combination resulted in the loss of tens of thousands of jobs witnessed among all stakeholders of the industry be it advertising agencies, electronic and print media or companies/brands. Although we were faced with many challenges this year, progress was made in different areas which we have covered in detail in our Activities Report and engagement with the necessary partners and corridors to have our voice heard.