High Converting Landing Pages

Grow your audience and build an email list of listeners who love your work Angel Marie

• Creator Educator • [email protected] • YourBeautyInTheMaking.com

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Why an email list is needed for your upcoming podcast 2

How top podcasters leverage landing pages to help them earn a full time living online

Creators who use email marketing earn 447% more revenue than those who don’t.

$7,329 $40,057 without email with email Melissa Prendergast bellasunshinedesigns.com FEBRUARY 2015 JANUARY 2017

You build a with context and content that WILL convert You build a landing page People subscribe to access with context and content your landing page content, that WILL convert offer, or freebie You build a landing page People subscribe to access You boost your online business with context and content your landing page content, by turning those subscribers that WILL convert offer, or freebie into listeners 1

Why an email list is needed for your upcoming podcast To reach, teach, and treat your audience Reach

• Build subscribers Expand your audience

• Build interest Increase engagement

• Build sales Boost conversion rates Teach

• Teach everything you know Transfer knowledge

• Build trust Bring results to your audience

• Work in public Create personable relationships Treat

• Content Create product/service that bring results

• Offer Discounts, value, exclusive content

• Freebie Free gift to give away 2

How top podcasters leverage landing pages to help them earn a full time living online Landing Page

1. Single webpage 2. Separate URL to collect email addresses 3. Devoted to one topic/offering (w/out any other navigational directions) 4. 1-2 CTA’s 5. Used to grow email list or promote content 6. Great for those who don’t have a yet, or their website is currently under construction Simple user experience

Incentives Ways to incentivize

1. Free gift 2. Case study 3. Special offer from a podcast guest 4. PDF cheat sheet 5. Contest 6. Tease upcoming content/event/webinar/podcast How often should you give opt-in incentives? How often should you give opt-in incentives? Frequently, but utilize different incentives When thinking of your incentive… Step #1 Research your people Who is your business going to help? What questions are they asking?

• Answerthepublic.com • Listen Notes • Pinterest • Survey/Poll • Phone call •

Step #2 Know conversion drivers Conversion Drivers

• Have a strong headline Headline

• High converting words • Clear message • Creative or Catchy

Headline Prompts

1. Key result you think your landing page could give someone? 2. Audience FAQ? 3. Landing page creative name idea? 4. What is one BIG desire your audience has? 5. Free gift idea? Conversion Drivers

• Have a strong headline • Have a strong “hero shot” Hero Shot

• Primary image • Simple visualization • Image matches message

Conversion Drivers

• Have a strong headline • Have a strong “hero shot” • Include a CTA CTA

• Design = obvious • Copy = compelling • First person • Decent button size • Hero shot gaze towards CTA (optional)

Conversion Drivers

• Have a strong headline • Have a strong “hero shot” • Include a CTA • State the value Value

• Why accept your CTA? • Why is it valuable?

Conversion Drivers

• Have a strong headline • Have a strong “hero shot” • Include a CTA • State the value • Result-oriented message Result-oriented messaging

• Bulleted copy • Outlining the benefits • Making the benefits clear

Conversion Drivers

• Have a strong headline • Have a strong “hero shot” • Include a CTA • State the value • Result-oriented message • Testimonials Testimonials

• Quote from person or business • Social proof • Credibility boost

Landing Page Benefits

• - SEO ranking • - Clear tracking • - Increased traffic • - Result producing subscribing process • - Efficient funnel process • - Increased sales Where to share your landing page once its built? Podcast Episode

• Redirect links • Main podcast description • Show notes • Verbal mention inside the audio Website

• Announcement bar • About page • Pop up • Menu link

Social media

• Instagram or bio • Instagram/ story • Facebook Page CTA • YouTube description • Pinterest pin • Go live

One to one

• Text message • Email • Twitter • Direct Message Hi____! I just started a new ______for ____ and I would LOVE to have you! ❤ > [landing page link]

Sent just now Ready to email your listeners? Email Topics

• Release behind the scenes footage or audio • Share supporting content (worksheets, templates) • Share a quote or snippet from episodes with your commentary • Share you guest’s content • Ask for feedback or testimonials • Answer your listener’s questions • Work in public - get personal • Launch additional products • Promote joint ventures • Highlight a sponsor How often should you email? How often should you email? It’s up to you! (once/week is ideal) Are you ready to grow an email list of listeners who love your work? Thank you!