Mike Elms – Hotcourses inc. Oklahoma City

October 26th 2011 Internet users growth

Internet users in Internet users in India 500 457 120 450 100 384 100 400 81 350

298 80

300 250 210 60 50 46 Millions 200 42 Millions 40 137 150 111 40 100 20 50 0 0 2005 2006 2007 2008 2009 2010 2005 2006 2007 2008 2009 2010

Internet users in Korea 45 38.6 40 37.5 34.1 34.8 35.3 35 31.6

30

25

20 Millions 15 10 5 0 2005 2006 2007 2008 2009 2010 Internet growth

Saudi Arabia

9,800,000 10,000,000 7,769,000

4,700,000 5,000,000 2,450,000

150,000 0 2003 2005 2007 2009 2010

24,269,000 25,000,000 22,779,000 20,669,000

20,000,000 16,737,000 15,000,000 10,711,000 10,000,000 5,000,000 200,000 Source: internet world stats 2010 0 2000 2005 2007 2008 2009 2010 Data source: World Bank, World Development Indicators - Last updated Apr 26, 2011 Sources of information for International Students

Order of importance/influence China India S. Korea

School website School website School website

Search engines Search engines Search engines

Exhibitions Exhibitions Exhibitions

Friends/family Friends/family Agents

Agents/Advisors Magazines Friends/ family

Source British Council Aug 2011 What do people do online?

What Chinese do online 2010 What Indians do online 2010 Search Engine 81.9 Search Engine 52% Online Music 79.2 Online News 77.2 Social Networking 56% Instant Messaging 77.1 Online Games 66.5 Job Search 56% Blog 64.4 Online Video 62.1 Chatting 56% E-Mail 54.6 SNS 51.4 Downloading Music 72% Online Literature 42.6 Email 94% Online Shopping 35.1 What Korean do online 2010 0% 20% 40% 60% 80% 100% Getting info or data 89.4 Leisure activities (e.g., … 88.4 Communicating (e.g., … 87 Internet shopping & … 56.4 Education & learning 52.5 Managing homepage … 44.8 (incl. … 43.8 Financial transaction 36.9 File sharing service … 19.8 E-government service 13.1 SW download/upgrade 8.6 Job search (online … 7.1

0 20 40 60 80 100 Major search engines

Search Market in China, 2010 Search Market in India, 2010

Baidu 2.0% 7.8% 3% Google 19.60% Sousou Google Sougou Bing Yahoo Yahoo Bing 75.50% Others Others

87.9%

Search Market in Korea, 2010 Traffic source to Hotcourses.kr (2010)

7%

16.34% Naver Naver 29% 47% Google.co.kr 72.42% Direct traffic Other

17% Languages used when internet surfing (students)

English Native language China India 2% Korea

45% 42% 55% 58% 98%

Japan Mexico Taiwan

47% 40% 43% 53% 57% Source: 60% British Council Aug 2011 Good for students …andAbout Hotcourses their parents users ...

How important is it to view information in your native language?

69% Very 79% important Of these said their parents would require this information

Not important 21% Talking the right language

http://www.pku.edu.cn/ Local language pages Reaching students on social networks

SNS in China, 2010 SNS growth in India 450

400 388 Target: Teens and students 350

300

250 Small cities

200Millions 180 College All Alumni White-collar 150 120 100 100 90 100

50

0 QQ 51 Baidu Sohu kaixin Alumni ChinaRen SNS in Korea, 2010 30 25 25

20

15

Millions 10

5 3 3 2.1 2.1 0 Cyworld Talk Create local communities Use good content for access to other sites Targeting by subject Regional differences Examples for Middle East and Vietnam

agriculture and related subjects travel, tourism and applied and pure hospitality sciences social studies and architecture, building communications and planning

business and mba administrative studies

computer and Middle East law mathematical science Vietnam

humanities creative arts and design

health and medicine education and training hair, beauty and efl personal care engineering and technology Qualification levels may vary

50.0%

45.0%

40.0%

35.0%

30.0%

25.0%

20.0%

15.0% Middle East 10.0% Vietnam 5.0%

0.0% Responding to student inquiries - students as customers

Number tested Number Responded Response rate % UK institutions 23 19 82% Australia institutions 15 14 93% USA institutions 22 12 54% Total 60 45 75%

Response quality

Automated Customised Customised responses responses responses % UK institutions 6 10 62% Australia institutions 0 14 100% USA institutions 11 11 50%

Response time

Responses within 24 hrs Responses within 24 hrs % UK institutions 16 84% Australia institutions 8 57% USA institutions 11 50% Keep inquiry forms to the bare essentials Small changes can make a big difference

Source: Ookla June 2011 Keep image sizes low

Broadband download speeds

Source: Ookla June 2011 The US is a big country… How important are the following factors in helping you make a decision? 1200

1000 800 600 5 very important 400 4 200 3 0 2 1 not important Let your students say how great you are! Thank you – [email protected]