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Sponsorship Opportunities SPONSORSHIP OPPORTUNITIES Melton Lake Park Oak Ridge, TN 37830 Phone: 865-483-9124 E-Mail: [email protected] Web: www.NineLakesWineFestival.com Sponsorships 2 Nine Lakes Wine Festival, May 19-20, 2017 The first annual Nine Lakes Wine Festival will highlight the award-winning wines of East Tennessee. The Nine Lakes region of East Tennessee is home to nine TVA-made lakes, offering thousands of acres of clear waters and nature preserves, and a growing number of sun-drenched vineyards on our gently rolling hills. The Nine Lakes region is a wonderful place to grow grapes, and the wine and grape industry—already the fastest growing segment of Tennessee agriculture – is on the edge of unprecedented growth. Come celebrate Nine Lakes Wine Country, and the art of making Tennessee wines! Festival Schedule: Winemakers Dinner, Friday evening, May 19, 6-10 p.m. - Calhoun’s Event Center, Oak Ridge. A selection of award-winning Tennessee wines will be paired with a gourmet meal at this stunning waterfront venue. A sommelier will introduce each wine, and beautiful live music will make your evening truly memorable. VIP speakers will be on hand to discuss the grape and wine industry in Tennessee. Award-winning wines will be available for purchase. Seating is limited. Grand Tasting, Saturday, May 20, 1-6 p.m. Melton Lake Park Peninsula – 20 Wineries, 100+ wines. Participants will get a complimentary tasting glass, wine tote, access to an abundance of small plate foods throughout the day, live music, free attendance at any of the 20-minute “winemaker seminars,” and enjoy an exciting “Barrels-of-Fun” Charity Race! Saturday May 20 – 3-5 p.m. Barrels-of-Fun Charity Race - Watch winery-sponsored teams compete to be the “fastest barrel in the east” in this exciting barrel racing on a demanding course on the festival grounds. We expect 12 charity teams, and all will receive a portion of the gate proceeds for entering a team, plus winners get great prizes and bragging rights! PR Strategy Our PR strategy is solid, and guarantees you a high return on investment. Because the festival operating expenses will be covered by a large U.S. Department of Agriculture grant (Value-Added Producers Grant), all the funds from sponsorships will be spent on advertising. • WordPress Website designed by SlamDot, a Knoxville development firm that understands our mission and is already one of our sponsors. • Dedicated URL with festival landing page, content and SEO optimized • Print media will include printed tickets, day of festival Taster’s Guide • Billboard media in West Knoxville • Facebook page linked to Twitter, Instagram and Pinterest accounts, with regular posting • Targeted boost ads on social media Sponsorships 3 • Ticket sales open in January 2017 online at www.NineLakesWineFestival.com, and at Explore Oak Ridge, 865-482-7821. • Printed tickets for your business and other associated organizations, March 2017 • Monthly press releases leading up to the event, with quotes from some of our sponsors and partners • Distribution of press releases over PR Web newswire service and targeted local press outlets • Ongoing media relations and blogger outreach • Public speaking engagements offered by James R. Riddle, founder of Great Valley Wine Trail • Cross-promotion of our sponsors on social media • Email marketing • Festival has a premium listing and link in www.LocalWineEvents.com • Partnership with Middle East Tennessee Tourism Council and Explore Oak Ridge • Partnerships with up to 20 East Tennessee charities, who will benefit from our Barrel-of-Fun Charity Race Get in on the ground level. The Tennessee wine and grape industry is growing, and we want to make Nine Lakes Wine Festival the premier Tennessee wine festival in East Tennessee. The Appalachian Region Wine Producers Association’s goal is to establish the first single-state American Viticultural Area (AVA) in East Tennessee. This is a government sanctioned “growing region.” You’ve probably heard of Napa Valley and Sonoma County, California? Those are AVAs. When you make wine with grapes from an AVA, you can label that wine as being from that region. That sense of place is very important in the industry. It’s called “terroir.” Sponsorships 4 Tennessee is a wonderful growing region for many types of grapes: Fruit forward reds like Chancellor, Chambourcin and Concord dominate in this area, as do aromatic whites including Traminette, Seyval blanc, Muscadine and Catawba. Our gentle hills and warm climate are perfect for vineyards. In a time when tobacco is no longer a major cash crop, a vineyard can be a profitable alternative. Creating a Tennessee-only AVA will help our grape growers and winemakers become even more successful. The AVA process takes several years and involves soil scientists and attorneys, but it is worth the investment. In North Carolina, the Yadkin Valley AVA was established in 2003, with 14 wineries in the region. Today there are 42. We expect similar success in Tennessee! Won’t you help us get there? By supporting Nine Lakes Wine Country, you will help establish a beautiful, regional wine country. It’s good for Tennessee agriculture, tourism and economic development. Our sponsorship opportunities are below. Please join us for Nine Lakes Wine Festival: A Taste of Tennessee Wines! Sponsorships 5 • Category exclusivity • Name/Logo included in festival name • Name/Logo in print and digitable marketing/advertising, 4 months out • Logo on website homepage w/link, 4 months out • Sponsor mention in email blasts, 4 months out • Right to use Nine Lakes festival logo in advertising Best of Show • Logo on website sponsor page with link • Sponsor-supplied advertising in festival day packet Presenting • Event-Provided banner display at festival, 1-3x6' • Logo on printed tickets Sponsor • Logo on festival t-shirts • Sponsor provided banner display at the festival $4,000 • 6 2-Day VIP Passes to Winemakers Dinner and Grand Tasting • 10x10 tent provided for display space at festival • Sponsor Recognition Gift (Case of 12 award-winning wines) • Employee discounts on advance tickets 10% off • Category Exclusivity • Name/Logo in print and digital marketing, 3 months out • Logo on website homepage with link, 3 months out • Sponsor mention in email blasts, 3 months out • Right to use Nine Lakes festival logo in advertising • Logo on website sponsor page with link Concordance • Sponsor-supplied advertising in festival day packet • Event provided banner display at festival, 1-2'x5' Gold Partner, • Logo on tickets • Logo on festival t-shirts $2,500 • Sponsor-provided banner display at festival • 4 2-Day VIP Passes to Winemakers Dinner & Grand Tasting • 2 Grand Tasting Tickets May 20 • Sponsor 10x10 display space at festival, with tent • Employee discount on advance online tickets, 10% off • Category Exclusivity • Name/Logo in print and digital marketing/advertising, 2 months out • Right to use festival logo in advertising • Logo on website sponsor page with link • Sponsor-supplied advertising in festival day packet Gold Partner, • Event-provided banner display at festival 1-1'x3' • Logo on tickets • Logo on festival t-shirts $1,250 • Sponsor provided banner display at the festival • 4 2-Day VIP Passes to Winemakers Dinner & Grand Tasting • Sponsor 10x10 display space at festival, with tent • Employee discountSold on advance online tickets, 10% off Sponsorships 6 • Name/logo in print and digital marketing/advertising, 1 month out • Right to use festival logo in advertising • Logo on website sponsor page with link Silver • Sponsor-supplied advertising in festival day packet • Logo on tickets Partner, • Logo on festival t-shirts • Sponsor provided banner display at festival $800 • 4 Grand Tasting Tickets • 10x10 display space at festival, bring your own tent • Employee discount for online tickets, 10% • Right to use festival logo in advertising • Sponsor logo on website sponsor page with link Bronze • Sponsor-supplied advertising in festival packet • 3 Grand Tasting Tickets Partner, • Sponsor 10x10 display space at festival, $50 (A 50% discount), no tent provided $500 • Employee discount, 10% off online tickets • Right to use festival logo in advertising Vineyard • Sponsor logo on website sponsor page with link • Sponsor-supplied advertising in festival day packet Partner $350 • 2 Grand Tasting Tickets May 20 • Sponsor 10x10 display space $75 (25% discount), no tent provided Sponsorships 7 Nine Lakes Wine Festival, May 19- 20, 2017 Contract Agreement We wish to participate in the Nine Lakes Wine Festival as a: ___ Best of Show Presenting Partner, $4,000 ___ Concordance Gold Partner, $2,500 ___ Gold Partner, $1,250 ___ Silver Partner, $800 ___ Bronze Sponsor, $500 ___ Vineyard Sponsor, $350 Non-refundable deposit of 50% is due upon commitment, with the remainder due 30 days later. Payments can be made on our website, www.NineLakesWineFestival.com. Best of Show, Concordance Gold, Gold and Silver sponsors must be in place and fully paid by Feb. 1, 2017. Bronze and Vineyard Sponsors must in place and fully paid by APRIL 30, 2017. Pay online or mail checks to ARPWA, 1474 Highway 61 East, Maynardville, TN 37807. Booth space is subject to cancellation if payment is not received according to the terms of this contract. Sponsor hereby grants a limited, non-exclusive license to use trade names, trademarks, service marks and proprietary information. Nine Lakes Wine Festival agrees that the Proprietary Information will be used only in connection with the 2017 Event to provide the benefits set forth in the proposal.
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