WHY INVEST IN BUDGET Global Development Q1 2021 DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES

OPEN TO ADVENTURE

Hello to the go-getters, early-risers, the riders and the party lovers. Hello to the movers and shakers, to the real deal finders. Hello to the young and the young at heart, the daring, the street smart. Who can make anywhere their home, while embracing the unknown. Hello to those who find adventure in the everyday And when the night comes, a sweet dream of their stay.

SMART FUN COOL EASY GOING

BRAND STATUS — BRAND PRESENTATION — 2 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES

PART OF IBIS FAMILY, N° 1 EUROPEAN BRAND

• ibis family powerful footprint of 2,200 globally

• 600 ibis budget hotels in 20 countries, a leader in Europe and Brazil and a fast growing brand

• Strong ibis brand awareness

ibis budget Cirebon, Indonesia

BRAND PRESENTATION IBIS BUDGET — 3 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES

THE BEST VALUE FOR MONEY OF ITS CATEGORY

• Best value for money of its category for 65% of travelers

• Standardized 2 pax bedroom with bathroom

• Qualitative product markers (Sweet Bed, high-end amenities, tasty breakfast)

BRAND PRESENTATION IBIS BUDGET — 4 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES

HIGHLY PROFITABLE BUSINESS MODEL

• Highest profitability per sqm

• Ultra limited service offer

• Super reduced space programming

• Standardized concept

• Low staff manning & maintenance

BRAND PRESENTATION IBIS BUDGET — 5 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES BRAND COMPETITION MATRIX

Higher value for money perception

Limited High Awareness awareness WW WW

Lower value for money perception

Source: BEAM 2019, survey carried out on representative population of travellers. Awareness WW: Average total awareness score on up to 15 markets according to brand footprint Value for money perception = Average score on "is good value" image item in up to 15 markets according to brand footprint BRAND PRESENTATION IBIS BUDGET — 6 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES

A GLOBAL FOOTPRINT OF NEAR 700 HOTELS OPEN AND IN THE PIPELINE 27% network + pipeline Northern Europe 1% network + pipeline 153 17,663 North, Central 21 2,337 America & Caribbean 5% network + pipeline South East Asia 1 154 1 150 45% 25 3,376 3 389 network + pipeline Southern Europe

Greater China 377 29,867 NETWORK 639 hotels 64,074 rooms 18 1,731 PIPELINE 58 hotels 6,822 rooms 1% 5 1,877 53% 17% network + pipeline 47% India, Middle 3% network + pipeline East & Africa network + pipeline HOTEL ROOM South America NETWORK NETWORK Pacific PIPELINE PIPELINE FRANCHISE MANAGEMENT 4 484 O P E R A T I N G 57 10,230 MODE 22 2,300 14 2,119 1 96 All figures as of end December 2020 Breakdown network + pipeline by region is calculated by number of rooms HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS

ibis budget Madrid Calle 30, Spain | 107 rooms 8 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS

ibis budget Paris Orly Airport, | 154 rooms 9 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS

ibis budget Gent Dampoort, Belgium | 284 rooms 10 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS

ibis budget Moscow Panfilovskaya, Russia | 284 rooms 11 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS

ibis budget London Whitechapel, UK | 269 rooms 12 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS

ibis budget Aguascalientes Norte, Mexico | 154 rooms 13 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS

ibis budget São Paulo São João, Brazil | 284 rooms 14 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS

ibis budget Auckland Airport, New Zealand | 198 rooms 15 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES FLAGSHIPS

ibis budget Jakarta Airport – Tangerang, Indonesia | 186 rooms 16 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES LATEST OPENINGS

ibis budget Bayreuth, Germany | 84 rooms, February 2020 17 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES LATEST OPENINGS

ibis budget Ribeirao Preto Vila Do Golf, Brazil | 198 rooms, July 2020 18 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES LATEST OPENINGS

ibis budget Geneve Palexpo , Switzerland | 112 rooms, January 2019 19 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES LATEST OPENINGS

ibis budget Singapore Emerald, Singapore | 126 rooms, October 2019 20 HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES UPCOMING PROJECTS

ibis budget Manchester, United Kingdom | 262 rooms, opening in 2022 21 HOTEL DEVELOPMENT POSITIONING USP’S PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES UPCOMING PROJECTS

ibis budget Tbilissi Concert Hall, Georgia | 158 rooms, opening in 2021 22 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES BRAND PROGRAM

IBIS BUDGET X RED BULL

To bring to life its passion for Urban Sport and foster daily adventures, ibis budget is partnering with Red Bull in 2021: the famous energy drink brand is also a powerful sponsor of sport events and teams with over 1,250 events organized across 170 countries each year.

TARGET COMMUNICATION • Outdoor enthusiasts TERRITORY • Community influencers • Sports • Sport-fans • Adventure • Focus on 18 to 34 yo • Adrenaline • Mentally and physically active

BRAND PRESENTATION IBIS BUDGET — 23 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES DESIGN PHILOSOPHY

IBIS BUDGET, SMART BASECAMPS FOR IN & OUT ADVENTURES

ibis budget hotels have functional, intuitive design where all facilities are accessible and self-service.

Everything has been thought to be multi-functional: a chair becomes a sport equipment, the parking becomes a sport playground…

Social spaces are laidback and welcoming to make ibis budget the perfect smart basecamps for in & out adventures, as well as friendly places that encourage social interaction.

BRAND PRESENTATION IBIS BUDGET — 24 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES REBOOST DESIGN CONCEPT

WELCOME-IN (OPTIONAL)

Mobile Welcome allows the Team members to greet the Guests wherever they want and to be more focused on them.

REBOOST DESIGN CONCEPT

The design concept is standardized yet flexible though programming.

Social hub design is contemporary and inspired by the urban sport universe.

M BRAND PRESENTATION IBIS BUDGET — 25 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES URBAN SPORT MARKERS

ENCOURAGING OUR GUESTS TO STAY ACTIVE IN A FUN AND OFF-BEAT WAY

SMALL SPORT EQUIPMENT RUNNING MAP

Our hotels provide A running map is available to small sport equipment for encourage the guests to individual practice in all areas. explore the surroundings of the hotel. TRAINING TIPS

Fun training tips are displayed across the hotel. Everywhere becomes a playground.

M BRAND PRESENTATION IBIS BUDGET — 26 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES REBOOST DESIGN CONCEPT

REBOOST DESIGN CONCEPT

The rooms can welcome 1, 2, 3 or up to 6 pax.

They have been designed to ensure a maximum of comfort for our guests and are inspired by the urban sport universe.

M BRAND PRESENTATION IBIS BUDGET — 27 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES PEOPLE AT IBIS BUDGET

HEARTIST® A MOTIVATING AND ENGAGING PROGRAM THAT AIMS TO UNLOCK THE CREATIVITY AND INITIATIVE IN ALL OUR EMPLOYEES.

What does it mean to be an ibis budget Heartist®? • Be an expert of my brand • Make our guest feel active and savvy • Share the brand passion for Urban Sport

BRAND PRESENTATION IBIS BUDGET — 28 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES ENERGETIC VISUAL IDENTITY

The visual identity embodies ibis budget’s new positioning of smart basecamps for in & out adventure with a passion for Urban Sport.

It is inspired by sports ground lines, plays with lines & curves and includes : - A fresh color palette - A smart and modern font - A lifestyle iconography with dynamic gestures and poses

Let’s get into the game!

BRAND PRESENTATION IBIS BUDGET — 29 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES SOCIAL MEDIA

2021: A GREAT AMBITION FOR SOCIAL MEDIA STRATEGY

1 global instagram Regional Facebook World-class YouTube account pages channel FACEBOOK.COM/IBIS INSTAGRAM.COM/IBISBUDGET YOUTUBE.COM/IBIS

HERO CAMPAIGN:

Activation with Red Bull partnership

BRAND PRESENTATION IBIS BUDGET — 30 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES IBIS.COM

14 000 000 users 78 000 000 page views in 13 languages

4% conversion rate

2019 figures

BRAND PRESENTATION IBIS BUDGET — 31 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES WE MEASURE SUCCESS THROUGH THE EVOLUTION OF:

Brand Brand Brand Reputation Awareness Perception Margin Performance Score 35% 69% +€5 77.25 %

Above or nearly 40% of total of guests see ibis budget Price premium vs. independent The Reputation Performance awareness in 5 countries as a smart brand hotels in France. Score measures the overall hotel online reputation based on ibis budget’s strongest perception several sources: Guest hook is its ‘good value’; it has Brand Margin® measures the Satisfaction Survey (GSS & Net positive scores on ‘consistent financial premium which Promoter Score), Trip Advisor, quality standard’ and ‘staff with the brand name adds to Booking, Ctrip etc. It is the most caring attitude’ but fails to own the intrinsic value of the representative hotel’s reputation ‘quality breakfast’ or ‘comfortable same hotel stay with an KPI, requires at least 100 guests’ feedback and give positive rooms’ unbranded alternative reputation score out of 100%

Our objective is to Our objective is to maintain Our objective is to improve Our objective is to maintain awareness, this price premium. the emotional connection maintain RPS in 2021. especially among through the urban sport the <35 yr olds. passion.

Source: BEAM 2019 Source: BEAM 2019 Source: BEAM 2019 Source: TrustYou

BRAND PRESENTATION IBIS BUDGET — 32 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES BRAND AWARENESS (%)

65

51 51 43 40 37 34 36 34 30 25 27 25

15 16

AFRICA & EUROPE AMERICA ASPAC MIDDLE EAST

Source: BEAM - Brand Equity & Awareness Monitoring | Base: Affluent & Luxury hotel users = users having spent at least 1 stay in a luxury hotel over the last 12 months, 6 nights + in any type of paid-for accommodation, top 30% income within country

BRAND PRESENTATION IBIS BUDGET — 33 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES BRAND MARGIN (€)

19

12 12 12 10

7 5 5 5 3 3 3 2 1

EUROPE AMERICA ASPAC AFRICA

BRAND MARGIN® IN €

Brand Margin® measures the financial premium which the brand name adds to the intrinsic value of the same hotel stay with an unbranded alternative. A Brand Margin® of 10€ means that « Consumers think it is worth paying on average 10€ more per night to stay with brand X compared to an unbranded equivalent ». Figures as of end 2019. BRAND PRESENTATION IBIS BUDGET — 34 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES GLOBAL AVERAGE REPUTATION PERFORMANCE SCORE OF 77,3%

NORTH & CENTRAL AMERICA EUROPE 83% 76.8% ASIA - PACIFIC 77.8%

AFRICA – SOUTH AMERICA MIDDLE EAST 79.4% 81.2%

Official figures as of end 2019 BRAND PRESENTATION IBIS BUDGET — 35 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES

CENTRAL BRAND DELIVERY POWERED BY ACCOR Economy segment room nights based

LOYALTY DIRECT HOTEL 8%

OTA 27% FOCUS WEB (ACCOR WEB + WEB PARTNER)

ALL.ACCOR.COM, BRANDS.COM, VOICE 21% 72,4% 22M ROOM NIGHTS €1 809M ROOM REVENUE

B2B GLOBAL SALES (incl. GDS) 17%

Central Brand Delivery : CBD (%)

CBD measures the business in room nights brought by Accor to the hotel through the 3 main group levers: Distribution (through Central Reservation System - CRS), Loyalty & Sales. A 70% CBD means that 70% of the room nights of a hotel are driven by Accor & Brand Sales, Distribution (all channels powered by the CRS) & Loyalty ecosystem.

FIGURES AS OF YTD DECEMBER 2019 – BRANDS INCLUDED: ADAGIO, IBIS & HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES NEW BOOKING ENGINE & APP

18 BRAND.COM WEBSITES 1 MULTIBRAND PORTAL 1 LIFESTYLE COMPANION APP ALL.ACCOR.COM + ACCOR ALL +

▪ 300M Website + App visits ▪ > 50% Mobile and App visits ▪ IBIS BUDGET plugged to ▪ 2,200 Destinations ▪ 1 Download every minute ALL.ACCOR.COM ▪ 18 Languages ▪ > 4,3/5 app ratings NEW in 2020: iOS: 4,5/5 & Android: 4,3/5 • All Safe label visibility on digital experience to rest-assure guests during the pandemic • Launch of Apartment & Villas website . dedicated to Branded Residences and Extended Stay hotels

Official figures as of end 2019 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES NEW LOYALTY PROGRAM

THE ONLY LIFESTYLE THE FAST GROWING THE MOST GLOBAL LOYALTY PROGRAM + LOYALTY PROGRAM + LOYALTY PROGRAM

NEW LIFESTYLE & AUGMENTED HOSPITALITY ▪ 68M Loyalty members worldwide FRAMEWORK South ▪ 37% Loyalty contribution rate in RN America OFFERING EXTENDED OPPORTUNITIES ▪ x 3,6 Members stay twice more North & 8% TO EARN & REDEEM POINTS Central than non-members America, Caribbean Asia - Pacific NEW BENEFITS 32% 11% ▪ 38 Brands and + ▪ Suite Night Upgrade ▪ F&B outside a stay 268M

Nothern NEW PARTNERSHIPS 160 Europe ▪ 120 22% PSG – Games / Net media value +€200m to ALL 100 Middle-East & ▪ AEG – Worldwide arenas & festivals 70 Africa 4.7 5% ▪ IMG – Taste festivals 4 40 53 68 32 Southern 2016 2017 2018 2020 Europe 22% ALL FRS Huazhu

Official figures as of end 2019 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES ACCOR DISTRIBUTION SOLUTIONS* Accor offers >110 global distribution partnerships at best market conditions

*All Accor brands excluding recently integrated: Official figures as of end 2019 Delano, SLS, The House of Originals, Mondrian, Hyde, greet, Mantis, Tribe HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES DEVELOPMENTDEVELOPMENT CRITERIA CRITERIA - -PROGRAMMINGPROGRAMMING

AAA ULTRA CITY PRIME SECONDARY AIRPORTS CENTER LOCATION, WORLDWIDE LOCATIONS LOCATIONS SUBURBS HISTORIC CONVERSION INTERNATIONAL >80 keys (Franchise) CAPITALS RECOMMENDED NUMBER >125 keys 100 keys and + KEY CITIES & OF ROOMS (Management) RESORTS MAJOR DOMESTIC ROOM AVREAGE SIZE 12,5 sqm 12,5 – 13,5 sqm DESTINATIONS OTHER CITIES & TGFA / ROOM -15%/-20% of worldwide 22 – 25 sqm ATTRACTIVE TOURISTIC DESTINATIONS No restaurant but breakfast room and FOOD & BEVERAGE vending machine No bar

No fitness center WELL-BEING No swimming pool No spa

MEETINGS No meeting room

BRAND PRESENTATION IBIS BUDGET — 40 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES GUEST JOURNEY & EXPERIENCE – KEY STANDARDS AT A GLANCE

The following list contains the key brand concepts & markers. Specific and detailed guidelines with rich elements & content bring each experiences to life in the guest journey. Brand standards as of end 2020, might be subject to changes

Arrival & Social hub Guest rooms F&B departure

Dress code M REBOOST Design M REBOOST room M Breakfast buffet M concept Design concept

Welcome-in Breakfast to go M M Small sport M P Sweet Bed by ibis budget equipment Mini market M

Branded amenities M Training tips M P Counter B beer bar by ibis budget Running map M P

M MANDATORY

P PROGRAM

BRAND PRESENTATION IBIS BUDGET — 41 HOTEL DEVELOPMENT POSITIONING USP’S NETWORK & PIPELINE BRAND MARKERS COMMUNICATION PERFORMANCE DESIGN & TECHNICAL SERVICES

DESIGN & TECHNICAL SERVICES GUIDELINES

IBIS BUDGET DESIGN PHILOSOPHY IBIS BUDGET DESIGN CONCEPT IBIS BUDGET WEBINAR D&TS REBOOST IBIS BUDGET CONSTRUCTION Can be used before HCSA is signed GUIDELINES Can be used after HCSA is signed & RENOVATION STANDARDS Drawings Social HUB, Room 2PAX, Can be used after HCSA is signed 3PAX, 6PAX, Corridors Wall Elevation & Layout Flooring Can be used aftrer HCSA is signed

What’s happening in 2021?

▪ A Reboost mock-up room in the ibis budget Nanterre ▪ A pilot project for the Social Hubs in Nancy These projects will enable us to correct and adapt IBIS BUDGET IBIS BUDGET DESIGN BRIEF guidelines STYLE BOOK Can be used before HCSA is signed Can be used before ▪ CRS update HCSA is signed ▪ Style book update

D&TS LIBRARY DOCUMENTATION OVERVIEW BRAND PRESENTATION IBIS BUDGET — 42 42 THANK YOU