Wholesale Drops to 5,5% Son and People Like to Do Business with a Prosperous Per Son.” the Man Retired Eight Years Later As a Millionaire
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2 \ - THE HERALD. Thura.. Aug. 13, 1981 Packaging people for achievement Profession tells ■ ' - X ' By Sandra L. Latimer Manchester, Conn. United Presa internationai Cloudy tonight Clothes make the person — particularly In business. Friday, Aug. 14, 1981 There is a profession devoted to telling business peo and Saturday 25 Cents ple that. They are called wardrobe consultants. dee page 2 Bxecuwear in Chicago is One such firm. Execuwear’s Lhrry Deer tklks about a man who worked for a major Hrralb malt order company, then borrowed money to go into / business for himself. When Deer asked him why he borrowed somewhat mora4han seemed necessary for a barebones operation, he got a response that makes a point about appearances. “ I used to drive a VW. If a client saw me get out of a VW and I asked him for his business, he’ d say ‘Why should I do business with him?’ But if I get out of a Cadillac, he automatically thinks I'm a prosperous per Wholesale drops to 5,5% son and people like to do business with a prosperous per son.” The man retired eight years later as a millionaire. price increases at the retail level of Producer Price Index reached 271.3 poultry costs for dealers and a 1.1 WASHINGTON ( U n ) - InflaUon waa 4.6 percent. In contrast, the index for all percent decrease in prices of fresh Deer said. at the whotesale leveLdropilid to 5.S When fhod prices were not wholesale energy prodnets went 9.6 percent. for the month, meaning that it cost In addition to the long-expected $271.30 in July to buy wholesale and dried vegetables. ‘T m not saying he earned his millions because he percent on an annual b ai^ in July,, counted, the monthly increase for down a full percentage point, helped food price surge, the only “ distur Price pressure on bakeries was drove a Cadillac, but he looked successful and people with food the only exertion to the July w u an extraordinarily idw 0.1 by the third straight month of items purchas^ in 1967 for $100. wanted to do business with him,” Deer said. bing” figure was the 3.3 percent rise Within the individual categories, eased, with price decreases of 10.7 largest overall improvement in percent. That reading was the dwlines for gasoline. Home heating “ A person's clothing is the way he packages'himself. - for the month in steel prices, accor sizable monthly price declines were percent in. sugar used in food prices in more than five years, the lowest since May 1076, and a solid oil and gasoline, measured by We spend more than $25 million on ways to make ding to- one Labor Departm ent measured for: tires, 1.1 percent; processing, of 3 percent in flour and government reported today. todicatitm that the threat of future themselves, went down 2 percent to products more appealing, but little attention is taken by of more than a percentage point in IThe Labor Department’s broad-baied retail price surges* is wholesale pHce on a nionthly basis. analyst. electric lights, 1.5 percent; people in packaging themselves. However, durable go<xls, long- cosmetics, 1.1 percent; platinum cooking fats. Producer Price Index for finished -subsidtog. The Agriculture Department "Clothes cover 90 percent of the body and represent lasting products most likely to use and gold jewelry, 8.6 percent; and However, the food price increases goods rose 0.4 percent for the month Widespread price moderation ' earlier this month lowered its es packaging of people. When people meet for the first steel in their manufacture, dropped photographic equipment, 1.7 per were predominant. Beef and veal — 5.S percent after seasonal adjust-' offset the sharp increase to food timates of overall food price infla time, after several minutes they're making decisions in price for dealers by 0.2 percent cent. went up 3.8 percent. Fresh fruit ment and projection to a yearly prices for dealers, up 1.5 percent on tion for this year, saying it should about the other person based on appearance alone.” went up 2.5 percent. Cereals and rate. Jane’s increase was 6.9 per a'monthly basis and led by a 10.1 now reach 8.0 percent. Hie earlier for the month. The overall increase in food prices In Columbus, Ohio, Carol Reed, president of Before seasonal adjustment, the came despite a 5.7 percent drop in rice were up 1.7 percent or more. cent on an annual basis and May’s government forecast was for food Executive Image, a wardrobe consultant service, took a percent gain in pork prices. fam ily member to a repair shop to have work done on an appliance. She recalls that she saw a repairman dressed in a ripped T-shirt and dirty jeans. She said if it were her 911 dispatch appliance to be worked on. she didn't want him to do it. Kania "But if I saw a repairman in a pair of neat coveralls, that'd be the man I ’d choose." Dress codes are few visits causes delay, In the business world today, there are few ^ ^ itten dress codes, mainly because "w e ’re living in an era now Larry Deer of Exeeuwear in Cfileago belongs to one of the growing Elaine Posta of the Image Institute, New York, likes what she sees on a where people have individual rights and they’re more number of wardrobe consulting firms that advise people how to dress^ follow-up visit to the Hotel Parker Merldlen, wherp shp conduoted a Soviets vocal about their individual rights than in the past properly for business. "A person’s clothing Is the way he packages program for the Maff on motivation, attitude and Im ^ e projectioiv (UP! years," Deer said. himself," says Deer. i photos). Bo I ton say S' Dress codes also would be hard to enforce, these con WARSAW, Poland (U P I) — Com sultants say. munist Party chief Stanislaw Kania "A ll an employer can do today is recommend (ap and Prime Minister Wojciech 1 ^ By Martin Kearns of wearing the same thing every day, Ms. Reed says. but if that Is their main goal In business, then fheytve propriate dress) unless the employer took it upon Ms. Posta works with men as well. Jaruielski flew to the Soviet Union Herald Reporter "I had a male client — a financial vice president for a “ Women feel that dressing businesslike will transfer got a problem.” „ himself to buy the clothing for his employees, which today for talks on Poland’s “ Women should have an eam-to-care-for hair style, The Bolton Volunteer Fire Avoid 911 would be tantamount to a uniform," Deer said. "H e very large corporation who wanted to go Ihto the artistic them out of their class. Women feel they will low their economic and political crisis. Ms. said. “ We’re tending to get towards that Department says dispatching could supply the clothing as an additional non-salary field. ‘ . femininity in a business suH. Men dress in a business The talks* between Polish leaders anyway. Women sometimes send coniucting messages, procedures practiced by the benefit." “ We found he was sending conflicting messages. His suit because it is effective business.- Women haw to and Soviet President Xeonid in Bolton with an outlandish hairstyle and makeup but conaer- Manchester Police Department Conversely, Ms. Reed says an employee can take a hair was too long and he had a moustache. His head had learn the same. Breshnev came as Moscow an sometimes delay Bolton cue from management for a way to dress. a kind of beat look, and he was wearing pinstripe suits. A woman, she says, “ can compete in a man’s world, ' ' ^ ' 2 ? * « ’ ^ nounced major military maneuvers firefighters’ arrival at emergencies Bolton residents have been Wardrobe consulting firms are the new kids on the but she doesn’t have to dress like a man. H ie jacket can' definiWy ^ r n »«k «p . on the land and seas surrounding the be a Chanel style with no'buttons, and the tie should be woman can change in Bolton. asked to avoid using the 911 business block. Both Exeeuwear in Chicago and Soviet Union’s unruly neighbor. left..................... at h'ome. drastically. She should wear generally a medium heel ’The criticism follows repeated telephone-emergency system and Executive Image in Columbus have been in existence H ie Polish news agency P A P said Image switching “ Clothes say ‘I’m here for business,” ’ says Ms. Reed. and pump shoe, occasionally an open toe, but strappy criticism of Manchester dispatching to report all fire and medical less than a year. the dountry’s fop two leaders were “ Women: do your clothes say ’Am I dressing for ad sandals tend to conflict the Image. seen off at Warsaw airport by practices from officials and emergencies directly to the The consultants talk to employers and employees "H e was trying to get out of the executive look, but “Women should not wear a lot of Jewelry and Jewelry vances or advancement?' ’That dress with the side split men^bers of the Communist Party’s firefighters in Manchester’s Eighth Tolland County Mutual Aid about hoW to dress, offer suggestions, and hold seminars what he was doing was looking a little tippy. We took off should be good lotdt- good, b(it ..not too fadish or Dispatching Center. The number up to the thigh says T m not here for husiness' and central committee find the charges Utilities District.