DOCSLIB.ORG

Description of General Details of the Firm

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

TASK 1: DESCRIPTION OF GENERAL DETAILS OF THE FIRM * Basic information: location, size, history, business sector, competitors, organizational structure. Location and size: Besides its native Germany, Mercedes-Benz vehicles are also manufactured or assembled in: • Argentina (buses, trucks and the Sprinter van. The first Mercedes-Benz factory outside of Germany) • Austria • Bosnia and Herzegovina • Brazil (buses, trucks, C-class passenger cars (export only), established in 1956) • Canada • Egypt • Ghana (buses, trucks, taxis) • Hungary (construction of a new plant in the country announced on 18 June 2008, for the next generation A- and B-Class) • Ind • Indonesia • Iran • Malaysia • Mexico • Nigeria (buses, trucks, utility motors and the van Sprinter) • South Africa • South Korea (Mercedes-Benz Musso and MB100 models manufactured by SsangYong Motor Company) • Thailand (assembly of C, E and S class vehicles by the Thonburi Group) • Turkey • United Kingdom (The SLR sports car is built at the McLaren Technology Centre in Woking).Brackley, Northamptonshire, United Kingdom Mercedes Grand Prix Factory • USA The Mercedes-Benz M-Class Sport Utility, the R-Class Sport Tourer, and the full-sized GL-Class Luxury Sport Utility Vehicle are all built at the Mercedes-Benz production facility near Tuscaloosa, Alabama. And, of course, Mercedes Benz vehicles are sold everywhere in the world and since the beginning until now Mercedes Benz has become one of the biggest companies ever. HISTORY When Gottlieb Daimler and Karl Benz invented the high-speed engine and the automobile independently of each other in the 1880s, they laid the foundations for motorised private transport. With the help of financial backers and partners, both engineers carried out private development work at their own companies. Benz founded Benz & Co. Rheinische Gasmotoren-Fabrik in Mannheim in October 1883; the Daimler-Motoren-Gesellschaft (DMG) was founded in Cannstatt in November 1890. Both companies wanted to come up with a memorable trademark to make their products both distinctive and familiar. Initially they opted for their own names – Benz and Daimler – to represent the origins and quality of their engines and vehicles. The Benz & Cie. trademark did not change (though the gearwheel used in 1903 was replaced by a laurel wreath encircling the Benz name from 1909). However, the products of DMG appeared under the new brand name Mercedes at the turn of the century. Together with businessman Max Rose and trade representative Friedrich Wilhelm Esslinger Karl Benz founded the Benz & Co. Rheinische Gasmotoren-Fabrik (called Benz & Cie. after 1899) as a public incorporated corporation. After the war both DMG and Benz & Cie. were affected by the economic crisis. Diversification was necessary and as a result typewriters were produced in Untertürkheim along with cars. On 22 December 1900, the Daimler-Motoren-Gesellschaft delivered to Jellinek the first car equipped with a new engine – a 35 hp racing car. The vehicle was far above and beyond the vehicles previously designed and built by DMB and ended the "coach" era in automotive construction. Developed by Wilhelm Maybach, Chief Design Engineer at DMG, this first "Mercedes" caused a sensation at the beginning of the last century. With its low centre of gravity, a compressed-steel frame, the light and powerful engine and the honeycomb radiator, it introduced many innovations and is seen today as the first automobile of its generation. The newly created automobile company, Mercedes-Benz also needed a new image symbolising its enterprise union. The iconic three-pointed star is pervasive and unmistakably recognised around the world. But its design has evolved in many ways since the two companies merged in 1926. One early logo was trademarked in the United States on Friday, 16 August 1929. An application was filed for Mercedes-Benz by Daimler-Benz Aktiengesellschaft of Berlin, Germany with the USPTO. Their application was filed in the primary class of non-metallic building materials and provide a description that included, "automotive vehicles, as follows: passenger cars and freight trucks; parts of and accessories to said vehicles…" The drawing design Mercedes-Benz logo is a registered trademark at the USPTO, and owned by Daimler AG The design of the Mercedes-Benz signature logo was described by the USPTO with three aspects, 1) Stars with three points (Celestial bodies, natural phenomena, Geographical maps — Stars, comets), 2) Garlands, wreaths, bands, borders or frames made of plants (Plants — Decorations made of plants), and 3) Circular or elliptical seals (Heraldry, flags, crowns, crosses, arrows, and symbols — Seals). Daimler-Benz elaborates on their use of the new logo and its representations in their 1928 application. Based upon their description, it appears they combined design elements from each automobile company to create a new logo reflecting each company's legacy. They stated that the trademark was applied to goods in their business since October 1926 with the trademark, "having been used in the business of the applicant's predecessors and in the business of applicant, continuously since the following dates. The word Mercedes since December 1900; the word Benz since July 1896; the representation of a three-pointed star since 27 June 1909, the representation of a wreath of laurel since September, 1909."[3] In their U.S. trademark application, Daimler-Benz stated that their trademark was registered in Germany on 28 August 1928 with an application date of 21 August 1926. U.S. trademark registration was granted on 28 July 1931. Its current status is registered and renewed with the latest owner listed as Daimler AG of Stuttgart, Germany.[3] Mercedes-Benz is currently owned by Daimler AG in Germany. The Mercedes Benz logo. Business sector: Mercedes Benz is inside the automobilist sector. It tries to provide to the customers cars with high quality as it is said by several quality tests, at good relation price-quality. Mercedes Benz sells different kinds of car, Mercedes-Benz has a full range of passenger, light commercial and heavy commercial equipment. Production is on a global basis. The Smart marque of city cars has also been part of the Mercedes-Benz Group since 1994. They produce passenger cars, trucks, buses and vans and even nowadays they have begun producing electric-cars. They have their own way of production, which is designed and manufactured using the best materials provided by these trades. The purpose of the group is creating desirability and making the pleasure and benefits of driving available to everyone. Competitors: The competitors of Mercedes Benz are the biggest companies that produces cars, mainly the strongest one such as BMW or Porsche..
Recommended publications
  • MERCEDES-BENZ Prepared By

    MERCEDES-BENZ Prepared By

    Bhartidasan University Tiruchirappalli Project Report On MERCEDES-BENZ Prepared By MAHESHKUMAR DEVARAJ MBA 2ND SEM Roll no. :-BM100728 Exam no:- 10295229 Guided By Professor:- Mr. Abhijit rane College:- Mumbai school of business Academic Year July 2010-july 2012 Submitted To Bhartidasan University Tiruchirappalli DECLARATION I Maheshkumar Devaraj, student of MBA of Mumbai school of Business hereby declare that the project work presented in this report is my own work. The aim of this study is to understand the general information of Mercedes-Benz. I guarantee that this project report has not been submitted for the awards to any other university for degree, diploma or any other such prizes. CERTIFICATE This is to certify that the Project Report entitled “An Overview of Mercedes-Benz ” is a bonafied of project work done by MAHESHKUMAR DEVARAJ submitted to the Bharathidasan University in partial fulfillment of the requirement for the award of the Degree of MASTER OF BUSINESS ADMINISTRATION and that the dissertation has not previously formed the basis for the award of any other Degree, Diploma, Associate ship, Fellowship or other title and that the project report represents independent and original work on the part of the candidate under my guidance. Signature of the Guide Signature of the Supervisor Signature of the Coordinator Director Signature of the Internal Examiner Signature of the External AKNOWLEDGEMENT A successful project can never be prepared by the single effort of the person to whom project is assigned, but it also the hardwork and guardianship of some conversant person who helped the undersigned actively or passively in the completion of successful project.
  • Electric Power Steering (EPS) from Bosch

    Electric Power Steering (EPS) from Bosch

    Electric Power Steering (EPS) from Bosch Servolectric® Innovative automotive steering system for mid-size sedans, SUVs and light-duty commercial vehicles. 4 5 2 6 1 3 7 8 Product Benefits 1 Tie Rod 6 Housing f Excellent steering feel 2 Steering pinion 7 Electronic control unit f Permits semi-automated and — in the 3 Bellows 8 Electronic motor future — highly-automated driving, with 4 Steering spindle connection full fail-safe performance 45 Torque sensor f Additional comfort and safety functions f Weight reduction f Power on demand improves MPG f Diagnostic capable f Oil free ­­— no maintenance required Electric Power Steering (EPS) — Servolectric® for Automotive and Light-duty Commercial Vehicles Bosch Servolectric is an electric power steering system that Intelligent Steering controls and assists the vehicle steering with the aid of an electronically controlled electric motor. Servolectric® EPSdp Servolectric® EPSapa Dual pinion type gear Axis parallel type gear Servo unit on a second pinion provides the ideal electric Provides the ideal electric power steering solution for power steering solution for mid-sized vehicles. vehicles that require more steering effort. 1 2 3 1 Drive Pinion 1 Steering rack 2 Housing 2 2 Ball return channel 3 Helical gear 4 3 Ball chain 4 Spring damper 3 4 Toothed disc element 1 5 Ball recirculating nut 5 Worm 5 6 Toothed belt 6 Common Common applications applications Mid-sized vehicles, SUVs and light-duty Mid-sized vehicles with an commercial vehicles with an axle load of up to axle load of up to 2,640lbs 3,500lbs 5 4 Did you know? In 2015 the Bosch Group acquired ZF Friedrichshafen AG’s 50-percent share in the joint venture ZF Lenksysteme GmbH (ZFLS).
  • 110 Years Since Mercedes' Dad Bought His First

    110 Years Since Mercedes' Dad Bought His First

    110Years Since Mercedes' Dad Bought His First Car In 1897, successful German-born businessman Emil Jellinek bought his first car from genius inventor Gottlieb Daimler. He became an enthusias- tic fan of the automobile, took part in the earliest motor races, and quickly became the largest distributor of Daimler cars. A few months after Herr Daimler's death in 1900, Jellinek persuaded the management of the Daimler-Motoren-Gesellschaft to have its chief designer, legendary and visionary engineer Wilhelm Maybach, build a fast, lightweight Emil Jellinek didn't only love Daimler cars; he also and safe car. Jellinek also made a second sugges- doted on his daughter, Mercédès. tion: the new car should bear the name of his daughter, Mercédès, who was then ten years old. And what a new car it was. More advanced than any other of the time, there's no disputing that it set the pattern for all that was to come for many decades. Essentially, it defined the car as we know it today. Of course, during the previous 15 years since Karl Benz had patented his three-wheeler, all sorts of contraptions, both European and American, had been produced that proved capable of moving under their own power, more or less, but none but the 1901 Mercedes deserved billing as "The This example of the first Mercedes was owned by U.S. World’s First Modern Automobile." Instead of a millionaire William K. Vanderbilt. Note how modern the wooden frame, it featured pressed-steel chassis essentials of its design are compared to other cars of members.
  • Press Information

    Press Information

    Press Information 22 January 2021 BharatBenz and Motherson Group unveil ‘BSafe Express’ for Vaccine Transportation • DICV joins hands with the Motherson Group for the premiere of ‘BSafe Express’, a specialized, first-of-its-kind reefer truck to safely transport vaccines across India • Overcomes cold-chain distribution challenges with maximum uptime and faster turnaround; protects vaccines end to end from shipment to final delivery • Mr. Satyakam Arya, Managing Director and CEO, Daimler India Commercial Vehicles: “The combination of a strong, reliable chassis with a lightweight, insulated reefer and state-of-the-art connectivity device makes BharatBenz’s ‘BSafe Express’ the perfect solution to India’s cold-chain infrastructure challenge. With this truck, we can deliver vaccines in perfect condition to even the most remote destinations, bringing hope of a return to normalcy to over 1.3 billion people.” New Delhi– Daimler India Commercial Vehicles (DICV), in collaboration with Motherson Group, today unveiled the BharatBenz ‘BSafeExpress’, a specialized reefer truck designed for the safe transportation of COVID-19 vaccines. Equipped with state-of-the-art connectivity, the BSafeExpress uses newly developed refrigeration units that ensure the temperature and stability of the vaccines is accurately monitored and maintained at all stages of delivery. Mr. Satyakam Arya, Managing Director, and CEO, Daimler India Commercial Vehicles: “The combination of a strong, reliable chassis with a lightweight, insulated reefer and state-of-the-art connectivity device makes BharatBenz’s ‘BSafe Express’ the perfect solution to India’s cold-chain infrastructure challenge. With this truck, we can deliver vaccines in perfect condition to even the most remote destinations, bringing hope of a return to normalcy to over 1.3 billion people.” Daimler India Commercial Vehicles, Corporate Communications Mr.
  • Daimler Annual Report 2014

    Daimler Annual Report 2014

    Annual Report 2014. Key Figures. Daimler Group 2014 2013 2012 14/13 Amounts in millions of euros % change Revenue 129,872 117,982 114,297 +10 1 Western Europe 43,722 41,123 39,377 +6 thereof Germany 20,449 20,227 19,722 +1 NAFTA 38,025 32,925 31,914 +15 thereof United States 33,310 28,597 27,233 +16 Asia 29,446 24,481 25,126 +20 thereof China 13,294 10,705 10,782 +24 Other markets 18,679 19,453 17,880 -4 Investment in property, plant and equipment 4,844 4,975 4,827 -3 Research and development expenditure 2 5,680 5,489 5,644 +3 thereof capitalized 1,148 1,284 1,465 -11 Free cash flow of the industrial business 5,479 4,842 1,452 +13 EBIT 3 10,752 10,815 8,820 -1 Value added 3 4,416 5,921 4,300 -25 Net profit 3 7,290 8,720 6,830 -16 Earnings per share (in €) 3 6.51 6.40 6.02 +2 Total dividend 2,621 2,407 2,349 +9 Dividend per share (in €) 2.45 2.25 2.20 +9 Employees (December 31) 279,972 274,616 275,087 +2 1 Adjusted for the effects of currency translation, revenue increased by 12%. 2 For the year 2013, the figures have been adjusted due to reclassifications within functional costs. 3 For the year 2012, the figures have been adjusted, primarily for effects arising from application of the amended version of IAS 19. Cover photo: Mercedes-Benz Future Truck 2025.
  • Daimler-Benz AG Stuttgart Annual Report 1985

    Daimler-Benz AG Stuttgart Annual Report 1985

    Daimler-Benz Highlights Daimler-Benz AG Stuttgart Annual Report 1985 Page Agenda for the Stockholders' Meeting 5 Members of the Supervisory Board and the Board of Management 8 Report of The Board of Management 11 Business Review 11 Outlook 29 100 Years of The Automobile 35 Research and Development 59 Materials Management 64 Production 67 Sales 71 Employment 77 Subsidiaries and Affiliated Companies 84 Report of the Supervisory Board 107 Financial Statements of Daimler-Benz AG 99 Notes to Financial Statements of Daimler-Benz AG 100 Proposal for the Allocation of Unappropriated Surplus 106 Balance Sheet as at December 31,1985 108 Statement of Income ForThe Year Ended December 31,1985 110 Consolidated Financial Statements 111 Notes to Consolidated Financial Statements 112 Consolidated Balance Sheet as of December 31,1985 122 Consolidated Statement of Income For The Year Ended December 31,1985 124 Tables and Graphs 125 Daimler-Benz Highlights 126 Sales and Production Data 129 Automobile Industry Trends in Leading Countries 130 3 for the 90th Stockholders' Meeting being held on Wednesday, July 2,1986 at 10:00 a.m. in the Hanns-Martin-Schleyer-Halle in Stuttgart-Bad Cannstatt, MercedesstraBe. 1. Presentation of the audited financial statements as of 3. Ratification of the Board of December 31,1985, the reports of the Board of Manage­ Management's Actions. ment and the Supervisory Board together with the con­ Board of Management and solidated financial statements and the consolidated annual Supervisory Board propose report for the year 1985. ratification. 2. Resolution for the Disposition of the Unappropriated 4. Ratification of the Supervi­ Surplus.
  • Product Information Crash Data Retrieval System

    Product Information Crash Data Retrieval System

    Product Information Crash Data Retrieval System CDR® System Version 16.6 Software and Hardware What’s new for CDR Version 16.6? – Jeep Renegade – Jeep Wrangler This new version of CDR software includes support for ` Ford / Lincoln (US/Canada & S. Korea Market) many new 2017 vehicles and changes to existing systems. – Ford C-Max Refer to the release notes below for additional details – Ford F-150 – Ford Flex Refer to the CDR Help File for more detailed coverage – Ford Transit information. – Ford Transit Connect – Lincoln MKT New 2017 Vehicle Coverage ` Audi (US/Canada Markets) ` Honda / Acura (US/Canada markets) – A3, S3 – Acura TLX – A4, allroad – Honda Accord – A5, S5, RS5 – Honda Fit – A6, S6 ` Mercedes / smart (US/Canada markets) – A7, S7, RS7 – Mercedes AMG GT – A8, S8 – Mercedes B-Class – Q3 – Mercedes B-Class Electric Drive – Q5, SQ5 – Mercedes C-Class ` FCA (All markets where sold) – Mercedes CLA-Class – Alfa Romeo 4C – Mercedes CLS-Class – Chrysler 200 – Mercedes E-Class – Chrysler 300 – Mercedes G-Class – Dodge Caravan (includes Grand Caravan) – Mercedes GLA-Class – Dodge Challenger – Mercedes GLC-Class – Dodge Charger – Mercedes GLE-Class – Dodge Dart – Mercedes GLS-Class – Dodge Durango – Mercedes Maybach S600 – Dodge Journey – Mercedes Metris – Dodge Viper – Mercedes S-Class – Fiat 500 – Mercedes SLC-Class – Fiat 500L – Mercedes SL-Class – Fiat 500X – smart fortwo – Fiat Freemont ` Nissan / Infiniti (US/Canada markets) – Jeep Cherokee – Infiniti Q60 – Jeep Compass – Infiniti QX30 – Jeep Grand Cherokee – Infiniti QX70 – Jeep Patriot – Nissan Armada Product Information – Nissan Maxima as intended. To purchase a current CDR Interface Module – Nissan NV200 Taxi & Compact Cargo (P/N: F00K108954), please contact your local CDR Sales – Nissan Versa Sedan Representative.
  • 2/15/2021 NHTSA Recalls of Interest

    2/15/2021 NHTSA Recalls of Interest

    NHTSA Recalls of Interest Electronic Stability Control Unit Malfunction NHTSA Campaign Number: 21V042000 Manufacturer Daimler Vans USA, LLC Components ELECTRONIC STABILITY CONTROL Potential Number of Units Affected 48,667 Summary Daimler Vans USA, LLC (DVUSA) is recalling certain 2012-2018 Mercedes Benz Sprinter 3500 and Freightliner Sprinter 3500 vehicles upfitted into campers or recreational vehicles. The Electronic Stability Control (ESC) unit may become disabled on these vehicles. Remedy DVUSA will notify owners, and dealers will replace the rear-wheel speed sensor with a more robust sensor, free of charge. The recall is expected to begin February 22, 2021. Owners may contact DVUSA customer service at 1-877-762-8267. DVUSA's number for this recall is NC3DREZAHA. Vehicles MAKE MODEL YEAR FREIGHTLINER SPRINTER 3500 2012-2018 MERCEDES-BENZ SPRINTER 3500 2012-2018 Bolts May Be Missing From Front Seat Tracks NHTSA Campaign Number: 21V038000 Manufacturer Volkswagen Group of America, Inc. Components SEATS Potential Number of Units Affected 57 Summary Volkswagen Group of America, Inc. (Volkswagen) is recalling certain 2021 Volkswagen Tiguan Long Wheelbase and Jetta vehicles. Bolts may be missing from the front seat tracks. Remedy Volkswagen will notify owners, and dealers will inspect the front seat tracks and, as necessary, install the bolts, free of charge. The recall is expected to begin April 2, 2021. Owners may contact Volkswagen customer service at 1-800-893-5298. Volkswagen's number for this recall is 72L6. Vehicles MAKE MODEL YEAR
  • The GLS Effective from January 2021 Production

    The GLS Effective from January 2021 Production

    The GLS Effective from January 2021 Production. Book a test drive Find your GLS Find a Retailer Design Technology GLS Mercedes-AMG Mercedes-Maybach Model prices Personalisation Standard Genuine Technical data Additional GLS GLS equipment accessories information Book a test drive Find your GLS Find a Retailer Some of the model features, optional extras and colours shown may not be available, or may only be available in a different specification. Design Technology GLS Mercedes-AMG Mercedes-Maybach Model prices Personalisation Standard Genuine Technical data Additional GLS GLS equipment accessories information Book a test drive Find your GLS Find a Retailer Design Technology GLS Mercedes-AMG Mercedes-Maybach Model prices Personalisation Standard Genuine Technical data Additional GLS GLS equipment accessories information Book a test drive Find your GLS Find a Retailer Some of the model features, optional extras and colours shown may not be available, or may only be available in a different specification. Design Technology GLS Mercedes-AMG Mercedes-Maybach Model prices Personalisation Standard Genuine Technical data Additional GLS GLS equipment accessories information Book a test drive Find your GLS Find a Retailer Design Technology GLS Mercedes-AMG Mercedes-Maybach Model prices Personalisation Standard Genuine Technical data Additional GLS GLS equipment accessories information Book a test drive Find your GLS Find a Retailer GLS Technology Design Technology GLS Mercedes-AMG Mercedes-Maybach Model prices Personalisation Standard Genuine Technical data Additional GLS GLS equipment accessories information Book a test drive Find your GLS Find a Retailer Mercedes-Benz User Experience (MBUX) Transforming the in-car user experience, thanks to MBUX: Controlled via voice or touch input, the innovative infotainment system can over time even predict personal habits thanks to artificial intelligence.
  • Gt 4-Door Coupé Contents

    Gt 4-Door Coupé Contents

    MERCEDES-AMG GT 4-DOOR COUPÉ CONTENTS SECTION 1 SECTION 2 SECTION 3 SECTION 4 6 / Mercedes-AMG GT 53 4-door Coupé 16 / Mercedes-AMG GT 63 S 4-door Coupé 34 / Center console 50 / Mercedes-AMG Experience 36 / Engines 52 / Mercedes-AMG GT range 38 / Suspension 40 / Exterior equipment 42 / Rear variations 44 / High-performance brakes 46 / Standard & optional equipment 48 / Technical data PERFORMANCE. ON A NEW LEVEL. The desire for more spurs people on. It always has. And it always will. The new Mercedes-AMG GT 4-door Coupé fulfills this desire. More space. More dynamism. More goosebumps. As the first four-door sports car in the AMG GT model range, the Mercedes-AMG GT 4-door Coupé delivers driving experiences in a new dimension. Sporty and luxurious at the same time, it sets the benchmark in its segment for design and driving performance. Perfect for everyday use. But no everyday car. 4 5 THE MERCEDES-AMG GT 53 4-DOOR COUPÉ. CONFIDENT APPEARANCE. POWERFUL PERFORMANCE. Unexpectedly versatile, unmistakably AMG GT: the Mercedes-AMG GT 53 4-door Coupé. The imposing front end with slender MULTIBEAM LED headlamps, two powerdomes on the hood, and the AMG-specific radiator grille signal attacking intent. A press of the start button confirms it: the Mercedes-AMG GT 4-door Coupé belongs right at the front. And it hits the front right away thanks to its innovative and highly efficient six-cylinder inline engine with 320 kW (435 hp), active aerodynamics, and AMG SPEEDSHIFT TCT 9G. The sprint from 0 to 100 km/h takes just 4.5 seconds.
  • Annual Report 1998 Daimlerchrysler 98 98 98 97 96 DM 1) US $ 2) € € € Amounts in Millions

    Annual Report 1998 Daimlerchrysler 98 98 98 97 96 DM 1) US $ 2) € € € Amounts in Millions

    Merger of Growth Annual Report 1998 DaimlerChrysler 98 98 98 97 96 DM 1) US $ 2) € € € Amounts in Millions Revenues 257,744 154,615 131,782 117, 572 101,415 Europe 94,794 56,868 48,468 42,115 37,270 United States 127,716 76,616 65,300 56,615 49,485 Other markets 35,234 21,136 18,014 18,842 14,660 Employees (at Year-End) 441,502 425,649 418,811 Research and Development Costs 13,090 7,853 6,693 6,501 5,751 Investments in Property, Plant and Equipment 15,950 9,568 8,155 8,051 6,721 Cash Provided by Operating Activities 32,625 19,571 16,681 12,337 9,956 Operating Profit 16,807 10,082 8,593 6,230 6,212 Net Operating Income 12,862 7,716 6,576 5.252 - Net Income 9,428 5,656 4,820 4,057 3) 4,022 Per Share 10.09 6.05 5.16 4.28 3) 4.24 Net Income Adjusted 4) 10,212 6,126 5,221 4,057 - Per Share Adjusted 4) 10.90 6.55 5.58 4.28 - Total dividend 4,608 2,764 2,356 - - Dividend per Share 4.60 2.76 2.35 - - 1) Conversion rate: € 1 = DM 1.95583 2) Rate of exchange: € 1 = US $ 1.1733 (based on the noon buying rate on Dec. 31, 1998 of US $1 = DM 1.6670 and the conversion rate of € 1 = DM 1.95583); the average US $/DM rate of exchange in 1998 was 1.7597.
  • Daimler Annual Report 2009

    Daimler Annual Report 2009

    Pioneers of Sustainable Mobility. Annual Report 2009. Key Figures Daimler Group 2009 20082007 09/08 Amounts in millions of € % change Revenue 78,924 98,469 101,569 -20 1 Western Europe 36,458 46,276 49,753 -21 thereof Germany 18,788 21,832 22,582 -14 NAFTA 19,380 23,243 25,136 -17 thereof United States 16,569 19,956 21,846 -17 Asia 12,435 13,840 11,918 -10 thereof China 4,349 3,226 1,951 +35 Other markets 10,651 15,110 14,762 -30 Employees (December 31) 256,407 273,216 272,382 -6 Investment in property, plant and equipment 2,423 3,559 2,927 -32 Research and development expenditure 4,181 4,442 4,148 -6 thereof capitalized 1,285 1,387 990 -7 Cash provided by (used for) operating activities (including discontinued operations) 10,961 (786) 7,146 . EBIT (1,513) 2,730 8,710 . Value added (including discontinued operations) (4,644) (1,147) 1,380 . Net profit (loss) (2,644) 1,414 3,985 . Net profit (loss) from continuing operations (2,644) 1,704 4,855 . Earnings (loss) per share (in €) (2.63) 1.41 3.83 . Earnings (loss) per share, continuing operations (in €) (2.63) 1.71 4.67 . Total dividend 0 556 1,928 . Dividend per share (in €) 0.00 0.60 2.00 . 1 Adjusted for the effects of currency translation and changes in the consolidated group, decrease in revenue of 21%. With the B-Class F-CELL, Mercedes-Benz is the world’s first manufacturer to put a fuel-cell car on the road that was produced under series conditions.