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2019 4th International Conference on Education and Social Development (ICESD 2019) ISBN: 978-1-60595-621-3 Present Situation and Development Suggestions of Traditional Chinese Medicine Industry in Hubei Province Na LI1,a and Ni YAN2,a,* 1,2School of Management, Hubei University of Chinese Medicine, Wuhan, Hubei, China [email protected] *Corresponding author Keywords: Hubei Province, Traditional Chinese Medicine Industry, Present Situation, Suggestion. Abstract. The development of traditional Chinese medicine industry is facing new patterns and problems with the strategic goal of building a strong province of traditional Chinese medicine in Hubei Province put forward. This paper puts forward some suggestions to promote its development based on the present situation of Hubei Province's traditional Chinese medicine industry. Introduction Located in central China and the middle reaches of the Yangtze River, Hubei province has various topographical features and unique climatic characteristics, breeds abundant and varied plant and animal resources, forms four main producing areas of medicinal materials including Wuling Mountains, Qinling-Bashan Mountains, Dabie Mountains and Mufu Mountains, is known as the "Chinese Medicine Storehouse". There are 3,974 species of Chinese herbal medicine resources, which are in the forefront of the whole country. As a province with two famous historical and cultural brands of traditional Chinese medicine, Shennong and Li Shizhen, the traditional Chinese medicine industry in Hubei Province should seize the opportunity and seek for development under the new historical situation that the country pays more and more attention to the development of traditional Chinese medicine industry. Analysis of Present Situation of Traditional Chinese Medicine Industry in Hubei Province Achievements of Chinese Medicine Industry The traditional Chinese medicine industry mainly includes three kinds of enterprises: the production enterprises of traditional Chinese medicinal slices, the production enterprises of traditional Chinese proprietary medicine and the production enterprises of traditional Chinese medicine health care products. Traditional Chinese medicine industry in Hubei Province has basically formed the business pattern of pharmaceutical and chemical industry, proprietary Chinese medicine preparation, slice processing, medicine and health care, production and marketing of medicinal materials. Development Scale of Traditional Chinese Medicine Industry is Growing. Proprietary Chinese medicine industry, traditional Chinese medicine slices industry and biological and biochemical products industry have been developing and growing, and have a certain position and influence in the market. According to statistics, there are 246 enterprises which produce and have traditional Chinese medicinal slices in Hubei Province, 336 enterprises which produce and have traditional Chinese proprietary medicine in Hubei Province, 924 enterprises which produce and have traditional Chinese medicine health care products. In Hubei Province, and 2443 approval numb of traditional Chinese medicine in Hubei Province. All kinds of enterprises show an increasing trend year by year. At present, Hubei province has 50 demonstration enterprises and bases of modern science and technology of traditional Chinese medicine at the provincial level, 39.34 billion RMB output value of traditional Chinese medicine industry, accounting for 33% of the province's pharmaceutical 145 industry. Six enterprises have entered the top 100 pharmaceutical enterprises in the country and possessed famous Chinese trademarks such as "Jianmin", "Longmu", "Mayinglong ", and “Compendium of Materia Medica" and so on. The construction of TCM industrial park promotes the development of TCM industry. Chinese medicine industrial parks have been established in Wuhan Miaoshan, Huanggang, Enshi, Shiyan and other places. Taking advantage of the demonstration function of the backbone enterprises in the park, the system reform and assets reorganization of the traditional Chinese medicine enterprises will be promoted, the well-known enterprises will be guided to participate in the development of the traditional Chinese medicine industry, and the development of the traditional Chinese medicine industry will be promoted. China’s Traditional Chinese Medicine (Central China) Industrial Park under construction, relying on the Hubei Province traditional Chinese medicine enterprise Sinopharm Zhonglian, covers the traditional Chinese medicine slices and traditional Chinese medicine formula granule production center, proprietary Chinese medicine production center, the sharing traditional Chinese medicine intelligent distribution center, the traditional Chinese medicine health complex, around Hubei local medicinal materials resources construction GACP planting base and other industry formats. Based on the East Lake High-tech Zone in Hubei Province, its development strategy is to build Sinopharm Zhonglian into a leading enterprise of Chinese herbal medicine industry in Central China. Making Use of Natural and Cultural Resources to Create a Number of Pharmaceutical Brands. Hubei province has both natural and humanistic advantages of traditional Chinese medicine, riches in natural resources and species, with a wide range of distribution integrating both north and south features. Among more than 1,800 kinds of Chinese herbal medicines Recorded in Compendium of Materia Medica, there are more than 400 kinds in Wudang Mountain and more than 1,200 kinds in Shennongjia. Among them, the local medicinal resources are particularly rich. There are more than 60 kinds of commonly used bulk medicinal materials, accounting for 1/5 of the total variety of genuine medicinal materials in China. So far, the province has formed a number of production bases, established a number of authentic medicinal main production areas, enjoying a great advantage in the production of local medicinal materials. Thinking of the humanistic and historical conditions, Hubei province has a long history of traditional Chinese medicine, owned a batch of old Chinese industrial enterprises: such as Ma Yinglong (Ma Yinglong Pharmaceutical Co., LTD) with a history of more than 400 years, Ye Kaitai (Jianmin Pharmaceutical Group Co., LTD) with a history of more than 370 years, Chen Taiyi (Wuhan Zhonglian Pharmaceutical Group Co., LTD) with a history of more than 100 years, Chukaitang (Wuhan Chukaitang Pharmaceutical Co., LTD) with a history of nearly 80 years, and Liu Tianbao (Wuhan Liu Tianbao Pharmaceutical Co., LTD) with a history of nearly 160 years, laid a solid foundation for the development of Hubei's traditional Chinese medicine industry. In recent years, various localities have carried out in-depth excavation and utilization of Li Shizhen's medical culture and Shennong's medical culture. For example, Qichun County constantly excavates and innovates and establishes a series of enterprises of research and development, production and sales of traditional Chinese medicine relying on Li Shizhen's cultural brand, among which Li Shizhen Pharmaceutical Group has made outstanding achievements. Relying on Shennong Culture, Fang County established "Hubei Shennong Materia Medica Traditional Chinese Medicinal Slices Co., LTD", Jiayu County established "Hubei Shennong Pharmaceutical Co., Ltd", providing a good demonstration for brand building. Some Chinese Medicinal Materials Have Been Deeply Exploited and Utilized. At present, a batch of health products, health food and medicines with independent intellectual property rights represented by Artemisia Argyi, Chaenomeles, Coptis Chinensis, Polygonum Cuspidatum, Dioscorea Opposita, Panax Japonicum, Bandang and Ampelopsis Grossedentata had been developed. Huanggang City uses Artemisia Argyi to develop soap, toothpaste, essential oil, mugwort stick, air fresheners and other dozens of series of products. Qichun Li Shizhen Biotechnology Co., LTD registered "Compendium of Materia Medica", "Shengjing" and other products by using Huanggang authentic medicinal materials. Lichuan Xianglian Pharmaceutical Co. 146 LTD has developed 28 proprietary Chinese medicine products from local Coptis Chinensis, and its annual growth rate is 20%. Hubei Sanxin Biotechnology Co., LTD, located in Fang County, Shiyan City, has developed a series of traditional Chinese medicine Polygonum Cuspidatum, including "yellow bud stem" vegetables, resveratrol extract, emodin extract, and crude Polygonum cuspidatum extract and so on. Inspired by the policy of traditional Chinese medicine industry and the role of traditional Chinese medicine health care products, some medium-sized and large enterprises mainly engaged in the production and sales of chemical drugs have gradually set foot in the production of proprietary Chinese medicines, Chinese herbal medicines, and traditional Chinese medicine health care products. The production of artificially propagated Cordyceps sinensis carried out by Yichang East Sunshine Pharmaceutical Co., LTD realized a profit of over 500 million RMB for a single variety of cordyceps sinensis. The proportion of Chinese patent medicine and national medicine in Renfu Pharmaceutical Group Co., LTD is increasing. Some pharmaceutical companies began to establish their own Chinese herbal medicine planting base. Hubei Furen Pharmaceutical Co., LTD, Jiuzhou Tong Pharmaceutical Group Co., LTD and Wuhan Jianmin Pharmaceutical Group Co., LTD have planting bases in the province, which can improve the quality of proprietary