DEUCE DIARY VOLUME 1 NO. 1 NEWS ON FORD'S CELEBRATION OF THE 75TH ANNIVERSARY OF THE '32 FORD
FORD TO HONOR 75TH ANNIVERSARY OF AUTOMOTIVE ICON – THE ’32 “DEUCE” AND FIRST MASS-PRODUCED V-8
he 1932 Ford, California and Dick Messer, the car that director, Petersen Automotive brought style and Museum. performance to the mass market Authors and journalists on the T and went on to committee include Steve become the Coonan, publisher, The quintessential hot rod nicknamed Rodder’s Journal; John Dianna, the “Deuce,” will mark its 75th publisher, American Rodder; anniversary in 2007. Ford will Kevin Elliott, editor of the British celebrate the ‘32’s impact on publication, Custom Car; Pat automotive enthusiasm and culture Ganahl, journalist and author of with a display of the 75 most “Hot Rods & Cool Customs,” influential and important 1932 “Von Dutch: the Man, Myth & Ford hot rods, as selected by a Legend,” and “Ford panel of experts. The display will Performance;” Robert Genat, premiere at the January, 2007 author, “Hot Rod Milestones,” Grand National Roadster Show in “Little Deuce Coupe” and “The Pomona, Calif., the nation’s oldest Birth of Hot Rodding;” Ken annual hot rod show. Gross, journalist, author of “Hot Rod Milestones” and chief “The 1932 Ford continues to have judge of the Pebble Beach a tremendous impact on many Concours d’Elegance hot rod aspects of the automotive world class; Mark Morton, publisher, and on contemporary culture,” said Hop Up; Tony Thacker, NHRA Freeman Thomas, design director, executive director and author, North American Strategic Design, “’32 – The Deuce;” and Tom Ford Motor Company. “It was a Vogele, vice president/group landmark car for Ford; beginning a publisher, Primedia. period of styling dominance for the company and, most significantly, Car builders, designers and offering the world’s first mass- enthusiasts participating include produced V8 engine. Then, years musician and hot rod collector Jeff Beck; Roy Brizio, Brizio after its introduction, the ’32 Ford Photo courtesy of Pat Ganahl played a major role in another Street Rods; Pete Chapouris, So- revolution – the development of the hot The “75 Most Influential ’32 Ford Hot Rods” Cal Speed Shop; legendary hot rodders rod. These cast-off cars, built in have been selected by a blue-ribbon Ray Brown, Pete Eastwood, Blackie backyards and small garages, performed committee of automotive authorities across a Gejeian, Jim “Jake” Jacobs and Thom far beyond their original capabilities and variety of fields. Museum participants Taylor; Jerry Kugel, Kugel Komponents; often rivaled the performance of the best in include: Greg Sharp, curator, Wally Parks show promoter Robert Larivee, Sr.; Barry the world. Hot rods are a uniquely NHRA Motorsports Museum; Philip Linhares, Lobeck, V8 Shop; Gary Meadors, American form of automotive expression.” chief curator of art, Oakland Museum of Goodguys Rod & Custom Association, and builder/historian David Simard.
For media information, contact: John Clinard 949.341.7689 / [email protected] Dave Boule 310.224.4959/[email protected] Or visit media.ford.com THE 75 MOST SIGNIFICANT '32 FORD HOT RODS TO BE A HIGHLIGHT OF THE 58TH ANNUAL GRAND NATIONAL ROADSTER SHOW IN '07 n intitial round of balloting resulted in 474 individual ’32 Ford hot rods A being nominated for consideration. From that list, the selection panel THE 75 MOST SIGNIFICANT ’32 FORD HOT RODS voted two more times to select the 75 most important. 474 NOMINATED CARS & TRUCKS - 9 MONTHS OF REVIEW - 3 BALLOTS
“The next step is to locate and CONGRATULATIONS TO THE SELECTED DEUCES contact the current owners of the Car Name -- Type -- Owner Car Name -- Type -- Owner 75 cars so that each of them can American Graffiti - 5-window - Rick Figari Andy Kassa - 3-window - begin making plans to bring their Boyce Asquith - Roadster - Dave Allen Kendrick/Beck - Tudor - Jeff Beck car to the ’07 anniversary exhibit,” Lloyd Bakan - 3-window - Donald Orosco Gary Kessler - Roadster - Don Ward said Larry Erickson, Ford Motor Balchowsky/Vogel - Roadster - Jim Khougaz - Roadster - Dr. Mark Van Buskirk Banker Bros. - 3-window - Bob Kolmos - Phaeton - Bob Kolmos Company chief designer. “We first Gray Baskerville - Roadster - Jim Shelton Jerry Kugel - Roadster - Jerry Kugel thought about 20 percent of the Jeff Beck - 3-window - Jeff Beck Jerry Kugel - Roadster - Bonneville - Berardini Bros. - Roadster - Dennis Kyle - Roadster - cars were missing. Since Bill Breece - 3-window - Dewey Cherek Tony La Masa - Roadster - Ross & Beth Meyers publicizing the list, we've located Andy Brizio - Roadster - Andy Brizio Lobeck/Bauder/Coonan/Meyer - Roadster - Bruce Meyer six and have clues on more. Roy Brizio - Roadster - Roy Brizio Harry Luzader - 5-window - John Dominick Ray Brown - Roadster - Petersen Museum Dave Marquez - Roadster - Brian Burnett - Roadster - Mike Martin - 3-window - "A primary reason for assembling Lil’ John Buttera - 3-window - Jim DeSanto McGee/Scritchfield - Roadster - Bruce Meyer the list is to secure a lasting legacy C&T Automotive/Siroonian - Roadster - Tom McMullen - Roadster - Jorge Zaragoza Clarence “Chili” Catallo - “Little Deuce Coupe” - Bruce Meyer - 3-window - Bruce Meyer for these cars and the people who Pete Chapouris - “Limefire” Roadster - Dick Spielman Ak Miller - Roadster - built, owned, raced and are Boyd Coddington - Boydster I - Brad Hoyt Bob Morris - Roadster - Li’l Coffin - Sedan - Darryl Starbird Joe Nitti - Roadster - Mark Mountanous currently preserving them. Phil Cool - Roadster - Orange Crate - Sedan - Currie Enterprises - Roadster - Frank Currie Veda Orr - Roadster - We want to tell the complete story Bill Desatoff - Tudor - Chuck Price - Roadster - Chuck Johnston/Don Lindfors Roy Desbrow - Pick-up - Tom Prufer - 3-window - of every one of the 75, and have Neal East - 5-window - Roger Ritzow - Roadster - them all together in one place at the Eastwood & Barakat - Tudor - Bob Rothenberg - Roadster - 2007 Grand National Show.” Vic Edelbrock Sr. - Roadster - Vic Edelbrock Jr. Dick Scritchfield - Phaeton - Ells/Hansen - Roadster - George Sein - 5-window - Dan Fink - “Speedwagon” - John Siroonian - Phaeton - Fjastad/Von Hofgaarden - Tudor - Doane Spencer - Roadster - Bruce Meyer Tommy Foster - Roadster - Richard Munz Fred Steele - Roadster - Doyle Gammell - 3-window - Bruce Meyer Ed “Axle” Stewart - Roadster - John Mumford Congratulations to the Richard Graves - Phaeton - Don Thelen - Vicky - David Miguel current owners of these Ken Gross - Roadster - Ken Gross Don Van Hoff - 5 window - Guldahl/Henderson - Roadster - Walsh/Walsh/Cusack - Roadster - Tom Walsh historic vehicles. Work is Wayne Henderson - Vicky - Tony Waters - Roadster - underway to identify all the Herbert/Gaskin - 4-door - Bill Woodard/Neal East - Roadster - Richard Munz Ermie Immerso - Roadster - Petersen Museum Lynn Yakel - 5-window - owners. If you have Jackman Bros. - Sport Coupe - Pete Mustain information please send it to:
[email protected]. [email protected]. POWERTRAIN FORD LICENSING MARKETS ANNIVERSARY As part of its commemoration of the ’32 Ford anniversary, Ford Motor Company’s Global Brand Licensing Office has commissioned illustrator and designer J.R. Martinez to create 20 pieces of Deuce artwork.
“Back in August, when we (Licensing) saw the very first Deuce piece, which was a ’32 Ford pedal car produced by Warehouse 36, we realized the tremendous marketing potential of the anniversary,” said Ford Brand Licensing Manager John Nens. “Since then, the request for anniversary artwork has snowballed into a marketer’s dream – endless requests and placements.”
Martinez draws from a bachelor in fine arts degree from Cal State Long Beach and a rich history in the hot rod industry where he spent years at the NHRA's National Dragster working as the corporate design director. Since then, he’s built his own successful design shop, J. R. Martinez Design.
“I was honored and fortunate to be picked by Ford to design the Deuce anniversary artwork,” said Martinez. “Being able to work with the lines of the ’32 Ford and create artwork that the hot rod movement can use was truly a dream assignment.” J.R. Martinez
WAREHOUSE 36 RECREATES THE MAGIC OF THE '32 FORD "DEUCE" ROADSTER IN A PEDAL CAR
Warehouse 36, a premier wholesale supplier of toys and die-cast models, has developed and brought to market an all-new pedal car based on the distinctive lines of the 1932 Ford roadster. The '32 Ford roadster is considered to be the quintessential American hot rod by many enthusisasts around the world.
Designed at Warehouse 36 by resident toy designer Graham Metcalfe, the '32 Ford Roadster line features traditional stamped steel construction, rubber tires, working trunk and chrome accents. Officially licensed by Ford Motor Company, the '32 Ford Roadster pedal car also features retro-styled chrome "Ford" hubcaps, detailed '32 grille, custom graphics Official “75th Anniversary ’32 Ford” pedal car, from and hood louvers. Warehouse 36, will be customized by 10 top hot rod builders, then auctioned to raise funds for Juvenile Diadetes Research Foundation. Details in the next The '32 Pedal Car line is available nationwide through select specialty issue of Deuce Diary. retailers, toy and hobby stores and Ford dealerships.
This monthly newsletter is distributed to news media, and others interested in the anniversary of the '32 Ford.