DOCSLIB.ORG

Download Spring PDF Proceedings

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Download Spring PDF Proceedings Staying Current with Media & Millennials Editors Deborah DeLong, Chatham University Dawn Edmiston, Saint Vincent College Carrie Trimble, Millikin University 2013 Annual Conference Proceedings Published by Dear Friends: This year you were invited to regroup, recharge, and revitalize at the Spring MMA conference. So many of us use our time at a Marketing Management Association conference to regroup in our research efforts and to recharge our teaching; that means our participation in conferences like the Spring 2013 MMA conference help build student engagement and career sustainability. That’s what it means to revitalize! We’ve built a program of career-related panels and academic research papers that should foster attendants teaching and scholarship. A quick look at the titles of the research papers makes it clear that MMA members keep teaching close to their hearts. We’ve also added a few industry speakers this year to help us stay in touch with the world outside our academies. It has been my honor and my pleasure to work with you all this year, and I hope the MMA Spring 2013 conference is a great experience for you. The conference wouldn’t happen if it weren’t for an impressive slate of track chairs and reviewers. Additionally, the hard work of the MMA officers and Board of Directors keep the organization on track year after year. Thank you for your continued support of MMA, and I hope you enjoy your time with MMA. Sincerely, Carrie Trimble MMA President Elect Spring Program Chairperson Marketing and Management Association 2013 Proceedings ii About the MMA The Marketing Management Association (MMA) is an international association dedicated to developing more effective marketing educators and scholars. Founded in 1977 as an educator group affiliated with the MBAA, the association has grown to include 400 academic members from across the nation and around the world. MMA provides programming and opportunities for career success in marketing higher education. Our mission is to provide educators a facilitative, supportive and stimulating environment that enhances scholarship, teaching and the practice of marketing through acquisition and dissemination of ideas and knowledge. MMA meets twice each year, including a spring conference in downtown Chicago to discuss ground-breaking scholarly research and a fall conference to share knowledge in teaching effectiveness and ideas for professional development. The fall conference rotates between several cities. The MMA publishes two refereed publications, the Marketing Management Journal and the Journal for Advancement of Marketing Education. Current information about the organization can be found at its website: www.mmaglobal.org. Marketing and Management Association 2013 Proceedings iii ACKNOWLEGEMENTS MARKETING MANAGEMENT ASSOCIATION 2012-2013 OFFICERS Mandeep Singh, Immediate Past President (2011-2012) - Western Illinois University Stacey Hills, President (2012-2013) - Southern Vermont College Carrie Trimble, President Elect and Spring 2013 Conference Program Chair - Millikin University Roscoe Hightower, Vice President of Marketing - Florida A&M University Michelle Kunz, Executive Director - Morehead State University Susan Geringer, Treasurer - California State University, Fresno BOARD OF DIRECTORS Beverlee Anderson (2015) California State University - San Marcos Tim Graeff (2015) Middle Tennesse State University Eliane Karsaklian (2015) Sorbonne Universite Nouvelle Mandeep Singh (2015) Western Illinois University Brian Vander Schee (2015) Aurora University Theresa Clarke (2014) James Madison University Michael Messina (2014) Gannon University Judy Wiles (2014) Southeast Missouri State University Rama Yelkur (2014) University of Wisconsin - Eau Claire Timothy Aurand (2013) Northern Illinois University John Cherry (2013) Southeast Missouri State University Paulette Edmunds (2013) Elizabeth City State University Kimberly Folkers (2013) Wartburg College Pamela Kennett-Hensel (2013) University of New Orleans Lori Lohman (2013) Augsburg College Marketing and Management Association 2013 Proceedings iv ACKNOWLEGEMENTS MARKETING MANAGEMENT ASSOCIATION PUBLICATIONS COUNCIL Timothy Aurand (2013) Northern Illinois University Carrie Trimble (2013) Millikin University Brian Vander Schee (2013) Aurora University Debbie DeLong, Chair (2014) Chatham University Dawn Edmiston (2014) Saint Vincent College Tim Graeff (2015) Middle Tennessee State University Matt Elbeck (Ex-officio, JAME, Editor) Troy University - Dothan Don Roy (Ex-officio, MMJ, Editor) Middle Tennessee State University Deborah Owens (Ex-officio, Insights, Editor) The University of Akron Jeanetta Sims (Ex-officio, Insights, Editor) University of Central Oklahoma Michelle Kunz (Ex-officio, Exec. Director) Morehead State University Larry Ruddell (Ex-officio, Webmaster) Belhaven University Marketing and Management Association 2013 Proceedings v FELLOWS OF THE MARKETING MANAGEMENT ASSOCIATION In 1995, the Board of Directors initiated action to honor Marketing Management Association members who have served the Association and the profession particularly well with the designation “Fellow of the Marketing Management Association.” Fellows of the Association are also designated as life members. We continue to honor those who have served, as each richly deserves the gratitude and approbation the title of Fellow is intended to convey. 2013 Fellow Don Roy Middle Tennessee State University 2012 Fellow 2004 Fellow Joyce Grahn John Cherry Gene Wunder University of Minnesota, Southeast Missouri State Washburn University Duluth University 2003 Fellow 1998 Fellows 2011 Fellow Ron Taylor Bert Kellerman Susan Petroshius Mississippi State University Southeast Missouri State Bowling Green State University University 2002 Fellow Jim Grimm Paul Thistlethwaite 2010 Fellow Illinois State University Western Illinois University Fred Hoyt Illinois Wesleyan University 2001 Fellows 1997 Fellow Charles Pettijohn Lyn Abercrombie 2009 Fellow Missouri State University University of Memphis Judy Wiles Southeast Missouri State John Summey 1996 Fellow University Southern Illinois University Bud Spaulding Carbondale Ballarmine University 2008 Fellow Eleanor Maliche 2000 Fellow 1995 Fellows West Virginia State University Michael d’Amico Paul Arney (deceased) University of Akron Bradley University 2007 Fellow Brian Engelland 1999 Fellows John Berens (deceased) Mississippi State University Carol Anderson Indiana State University Rollins College 2006 Fellow Don Mulvihill (deceased) Robert C. Erffmeyer Peter Gordon Kent State University University of Wisconsin- Southeast Missouri State Eau Claire University Don Shawver (deceased) University of Missouri 2005 Fellow Julie Toner Bellarmine University Marketing and Management Association 2013 Proceedings vi MMA MASTER TEACHER COMPETITION The Marketing Management Association gratefully acknowledges Hormel Foods Corporation for its sponsorship of the MMA Master Teacher Award and co-sponsorship of the MMA Awards Lunch. Please encourage your business students to explore career opportunities with Hormel when they visit your campus. 2013 MMA Master Teacher Finalists Lyle R. Wetsch, Memorial University of Newfoundland Barbara Wooldridge, University of Texas at Tyler Damon Aiken, Eastern Washington University Marketing and Management Association 2013 Proceedings vii CONFERENCE TRACK CHAIRS MARKETING MANAGEMENT ASSOCIATION SPRING 2013 CONFERENCE Consumer Behavior Sales & Sales Management Kimberly Folkers Claudia Mich Wartburg College Purdue University Calumet Entrepreneurship Services & Retail Management Sharon Alpi Fred Hoyt Millikin University Illinois Wesleyan University Ethics & Corporate Social Responsibility Social Media Marketing Deborah DeLong Michael Messina Chatham University Gannon University Global Marketing Sports, Recreation & Events Marketing Juan (Gloria) Meng Roscoe Hightower Minnesota State University, Mankato Florida A&M University Integrated Marketing Communications Supply Chain, Logistics & B2B Jeanetta Sims Marketing University of Central Oklahoma Michael Pepe Siena College Marketing Education Dawn Edmiston Technology in Marketing Saint Vincent College Sandipan Sen Southeast Missouri University Marketing Research John Cherry Eleventh Annual Southeast Missouri University Hormel Foods Corporation Master Teaching Competition Marketing Strategy: Timothy Graeff Product & Pricing Issues Middle Tennessee State University Ursula Sullivan Northern Illinois University Marketing and Management Association 2013 Proceedings viii BEST IN TRACK PAPERS Consumer Behavior “The Brand Image of the United States: A Global Student Perspective” Alison Wolfe, Elmira College Entrepreneurship “A Price-Based Approach to the Dialectics in African American Female Entrepreneur Experiences” Peggy Anderson, University of Central Oklahoma Jeanetta Sims, University of Central Oklahoma Jalea Shuff, University of Central Oklahoma Sarah Neese, University of Central Oklahoma Atoya Sims, University of Central Oklahoma Global Marketing “To Love and Win: Examining the Survivability of Non-Equity Global Alliances” Ursula Sullivan, Northern Illinois University Sunghoon Kim, Penn State University Integrated Marketing Communication “Exploring the Impact of Nature of Brand Mention and Target Audience Connectedness on Consumers’ Perceptions” Ainsworth Bailey, University of Toledo Marketing Education “Trends in Academic Research: A 15 Year Analysis of Published Research in Marketing Journals” Artis Andrew, University of South Florida David Fleming, Eastern Illinois
Load more

Recommended publications
  • Extravaganza Xxxv March 17, 2012
    EXTRAVAGANZA XXXV MARCH 17, 2012 Thank you all for six years of great memories at Elgin Academy. We will cherish them forever, and look forward to many more! Alan, Sandy, & Aaron (’21) Kirk - aka… AARS EXTRAVAGANZA XXXV DINNER AND AUCTION MARCH 17, 2012 CHICAGO MARRIOTT NORTHWEST 4800 HOFFMAN BOULEVARD HOFFMAN ESTATES, IL 60192 ELGIN ACADEMY MISSION STATEMENT Elgin Academy is a preschool‐12th grade, independent, college‐preparatory, coeducational day school committed to academic excellence and developing the full potential of each of its students. Through a proactive partnership among faculty, parents, and students in a nurturing, dynamic, challenging, and diverse community, the Academy creates an environment where students acquire the knowledge, skills, and attitudes necessary to become intellectually engaged and confident about their places in the world. Elgin Academy 2011‐12 World‐Wide Youth in Science and Engineering (WYSE) Team Elgin Academy Board of Trustees 2011‐12 Fred Masnato, Chair Robin Pearson Margaret Ward Harold D. Rider, Vice Chair Hugh Rider ‘86 Phil Wilmington Linda Kost Bremseth, Secretary Antonino Romano John Yavari Keith Rauschenberger, Treasurer Alan Scimeca John Cooper, ex officio Laura Anderson Bill Skok ‘81 Jennifer Byers’05 Saunders, ex officio Rob Berry ‘86 Claire Suevel Steven Flexman Antonis Theodorou George Karas Robert Wadington Sandy Kirk EXTRAVAGANZA XXXV Leading the Way Dear Friends of Elgin Academy: Welcome to our 35th annual Extravaganza! This year’s theme is “Leading the Way.” The event is one of the most successful fundraising galas in the entire region. It benefits the premier college‐ prep school in the Northwest/West suburbs. Elgin Academy students, faculty, and friends are leading the way in the key areas of Tradition, Innovation, and Excellence.
    [Show full text]
  • Sport-Scan Daily Brief
    SPORT-SCAN DAILY BRIEF NHL 3/7/2020 Anaheim Ducks Chicago Blackhawks 1179920 Henri Richard, who won a record 11 Stanley Cups with the 1179945 Blackhawks’ 4-game winning streak ends with a 2-1 loss Canadiens, dies at 84 to the lowly Red Wings 1179921 NHL recommends players limit contact with fans over 1179946 Maddening Blackhawks season changes course again coronavirus concerns with loss to inept Red Wings 1179922 Ducks score early, late, get solid relief to beat Maple Leafs 1179947 Surging Blackhawks make statement by beating red-hot 1179923 Ducks players asked to avoid contact with fans over Oilers coronavirus concerns 1179948 Blackhawks learning there’s value in talking about things they do well Arizona Coyotes 1179950 Bright-spot Fabbri scores and Red Wings 2-1 beat 1179924 Matthew Tkachuk sets up Calgary Flames in victory over Blackhawks Arizona Coyotes 1179951 Sports will go on as coronavirus spreads, but will you be 1179925 Coyotes playoff tracker 2020: Arizona falls behind on night there? off 1179952 3 Takeaways: Blackhawks suffer costly loss against 1179926 Neutral zone: Taylor Hall gets back in saddle; Coyotes league's last place Red Wings can’t follow suit 1179953 Adam Boqvist leaves pregame warmups early and misses Friday's game with injury Boston Bruins 1179954 Blackhawks announce Zack Smith underwent back 1179927 Salary cap increase could aid Bruins in re-signing Torey surgery and will be out 3-4 months Krug 1179955 Brent Seabrook joins Blackhawks All-Decade Team 1179928 To Mike Eruzione, the hat is what has people seeing
    [Show full text]
  • Values and Vision: Marketing in Times of Change
    Values and Vision: Marketing in Times of Change Editors Donald P. Roy, Middle Tennessee State University Carrie Trimble, Millikin University Stacey Hills, Utah State University 2012 Annual Conference Proceedings Published by About the MMA The Marketing Management Association (MMA) is an international association dedicated to developing more effective marketing educators and scholars. Founded in 1977 as an educator group affiliated with the MBAA, the association has grown to include 400 academic members from across the nation and around the world. MMA provides programming and opportunities for career success in marketing higher education. Our mission is to provide educators a facilitative, supportive and stimulating environment that enhances scholarship, teaching and the practice of marketing through acquisition and dissemination of ideas and knowledge. MMA meets twice each year, including a spring conference in downtown Chicago to discuss ground-breaking scholarly research and a fall conference to share knowledge in teaching effectiveness and ideas for professional development. The fall conference rotates between several cities. The MMA publishes two refereed publications, the Marketing Management Journal and the Journal for Advancement of Marketing Education. Current information about the organization can be found at its website: www.mmaglobal.org. Marketing Management Association 2012 Proceedings ii ACKNOWLEGEMENTS MARKETING MANAGEMENT ASSOCIATION 2011-2012 OFFICERS Mandeep Singh, Western Illinois University, President (2011-2012) Stacey
    [Show full text]
  • Sport-Scan Daily Brief
    SPORT-SCAN DAILY BRIEF NHL 5/26/2020 Anaheim Ducks Los Angeles Kings 1185216 NHL will allow players to train together as part of its next 1185245 NHL will allow players to train together as part of its next return phase return phase Arizona Coyotes Minnesota Wild 1185217 Birth of the Kachina: The colorful story behind the Phoenix 1185246 NHL looking to open team facilities to players soon Coyotes' unique, Southwest branding 1185247 Misunderstood NHLPA vote: Many hurdles remain before 1185218 NHL targets June to allow for voluntary, individualized next vote on Return to Play workouts 1185219 Shane Doan recounts Rangers sending a helicopter to Montreal Canadiens pick him up 1185248 Canadiens Hall of Famer Bob Gainey auctions off 1185220 Alumni player poll: A baker’s dozen worth of opinions personal memorabilia 1185249 Price check: 5 reasons Montreal could win a play-in, Boston Bruins besides goaltending 1185221 NHL issues guidelines for players to practice in groups of 1185250 An unprecedented experiment gone right: The inside story six of the 2010 Canadiens 1185222 A year ago at this time, all we cared about was the Bruins’ shot at the Stanley Cup New Jersey Devils 1185223 NHL’s safety protocols are sobering 1185251 National Hockey League Edges Toward Restart With 1185224 NHL announces hope to start Phase 2 on-ice practices in Detailed Plans June 1185252 NHL players to return to the ice in small groups in early June Buffalo Sabres 1185225 Strange But True: Weird tales from the Sabres' 50 New York Islanders seasons 1185253 Phase 2 of NHL’s
    [Show full text]
  • Saint Xavier Celebrates Homecoming
    LLI Editorials Entertainment Sports Marshall Field will Dollar Bin SXU defeats give way to Macy's. stimulates all Geneva College 35- Let Sean Reynolds sensations, if you 20, moving up to tf)-2 tell you why this is don't believe me, 6th in the nation. horrible. then read it. Saint Xavier University Page 6 Page 13 Page 20 celebrates Mercy Day SAINT XAVIER CELEBRATES HOMECOMING The Marching Band performs at Halftime. The Cougar football team won a decisive victory at SXU MARCHING BAND GOES WHERE THEY HAVE NOT IN THE PAST; COUGAR 5K RUN/WALK HITS SNAG By Becky Rosenthal brought up to performance level so quickly By Kevin Shannon and Nick Jakusz Shannon Center ended up paying only $200 Sports Reporter is a strong commitment to the program and Editor in Chief/Contributor for the gas and labor for the JBA workers. high-intensity rehearsals. "Anything that was under my control The Saint Xavier Marching Band th This is the first marching band at On Saturday, September 24 , Saint was perfect," said Kjos. filled homecoming with great music this Saint Xavier in five years; Donald Lovejoy Xavier University held its Fifth Annual Individuals who were given medals Saturday. The Band began by motivating established the Band program itself in Cougar 5K Run/Walk. One of the highlights for placing in specific age groups will not the participants of the 5K Cougar Walk/ 1993. Since its establishment twelve years of the Saint Xavier University Homecoming be required to return their medals. The Run with such tunes as, "Jump In Line," ago, the band has become a place for for the past five years, this year's Run/Walk University will be supplying the real winners "Oye Como Va" and "Proud Mary." The was no different despite a large snag in its talented musicians, majors and non-majors with new medals for their achievement.
    [Show full text]
  • The Committed Indian
    $3 We Hit The Bull’s-Eye Every Night $3 The Committed Indian The REal Fan’s Program secondcityhockey.com February 22nd, 2009 [email protected] STICK AROUND THIS TIME? (the Hawks are doing things in strange ways as much punch as an O’Douls and question- this year, as they also don’t have a checking albe effort from night to night. In addition, line, but a second scoring line that just hap- the Wild spend most of the rest of the season pens to contain its best defensive forwards). on the road, where they’re below .500. Unless Walker has been more than solid, and is +7 Backstrom -- or, more likely, Josh Harding in the last seven games. He’s not quick, we after Backstrom gets dealt -- makes a pact know, but he does his job. The biggest feath- with Satan, this team won’t score enough to er in his cap is that while he’s a plus-player in climb up in the standings, especially if they’re Behind The Net, his partner -- the emotional quitting on their coach. breakdown that is 51 Phatom at times -- is a This Time, We Mean It negative. So basically, Walker is doing more The last time Minnehaha came a “Q...drinks...your...milkshake!” work than most realize to keep Soupy’s cock- callin’, the Hawks did two things you can’t let ups from being truly damaging. the Wild do: A) Minnesota scored first and B) At least he did on this past road Wild Wild Life? Hardly Mikko Koivu was doing the scoring.
    [Show full text]