PORSCHE MICHELIN SPRINT CHALLENGE

AUDIENCE AND EXPOSURE GUIDE 01 KEY NUMBERS

2019 TELEVISION 02 COVERAGE

2019 CROWD 03 ATTENDANCE

ASSET VALUE 04 BREAKDOWN

PORSCHE CARS 05 AUSTRALIA CONTACTS 01KEY NUMBERS

6 NATIONAL EVENTS

ATTENDEES ANNUALLY SOCIAL MEDIA IMPRESSIONS 85,172 345,333

LIVE STREAMS ANNUALLY AUSTRALIAN TV VIEWERS 461,521* 703,602

Source: OzTAM & Nielsen Audience Measurement

*Source: Shannons Nationals – Cup Challenge Rds 1,2,4,6 & 7 2019 TELEVISION 02COVERAGE

R1 - TASMANIA R4 -

LIVE STREAM LIVE STREAM AUDIENCE NA AUDIENCE 76,846

TELEVISION TELEVISION AUDIENCE 645,000 AUDIENCE 18,804

R2 - R5 - SANDOWN RACEWAY

LIVE STREAM LIVE STREAM AUDIENCE 58,484 AUDIENCE 164,275

TELEVISION TELEVISION AUDIENCE 16,510 AUDIENCE TBC

R3 - PHILLIP ISLAND R6 -

LIVE STREAM LIVE STREAM AUDIENCE 59,021 AUDIENCE 102,895

TELEVISION TELEVISION AUDIENCE 23,288 AUDIENCE TBC 032019 CROWD ATTENDANCE

5,518 R4 - QUEENSLAND RACEWAY

4,900 R2 - SYDNEY MOTORSPORT PARK 4,684 R6 - THE BEND MOTORSPORT PARK 11,820 R5 - SANDOWN RACEWAY 54,926 R1 - TASMANIA SUPERSPRINT 3,324 R3 - PHILLIP ISLAND

CROWD ATTENDANCE 2019 YTD 2019 YTD vs 2018 80,488 +96.6% 04ASSET VALUE BREAKDOWN Effective race car branding not only ensures a race car looks great on track, but also guarantees the best possible coverage for team partners. This diagram illustrates a breakdown of average coverage for an average Carrera Cup entry – including both race car branding and other assets. These percentages roughly translate to coverage received in Sprint Challenge.

3% REAR WING ROOF 4% IN-CAR SIGNAGE 8% 5% REAR BOOT BONNET 23%

REAR % BUMPER 1 FRONT BUMPER 14% 15 % CAR SIDE FRONT WING 2%

TELEVISION % ^Other assets include Driver Suit, Driver Clothing, Team GRAPHICS 22% OTHER 1 Clothing, Driver Helmet and Pit Branding. 05PORSCHE CARS AUSTRALIA CONTACTS

PORSCHE CARS AUSTRALIA CONTACTS

TONI ANDREEVSKI MATLEENA PUKKILA Director - Marketing & Motorsport Motorsport Operations Manager Phone: +61 3 9473 0996 Phone: +61 3 9473 0913 Email: [email protected] Email: [email protected]

TROY BUNDY STEPHEN ROBERTSON Head of Motorsport Motorsport Sporting & Technical Manager Phone: +61 3 9473 0941 Phone: +61 3 9473 0603 Email: [email protected] Email: [email protected]

ANGUS THOMPSON PAUL GIRT Motorsport Communicatios Manager Part Sales Phone: +61 (0)403 233 548 Phone: +61 3 9473 0983 Email: [email protected] Email: [email protected]