PORSCHE MICHELIN SPRINT CHALLENGE
AUDIENCE AND EXPOSURE GUIDE 01 KEY NUMBERS
2019 TELEVISION 02 COVERAGE
2019 CROWD 03 ATTENDANCE
ASSET VALUE 04 BREAKDOWN
PORSCHE CARS 05 AUSTRALIA CONTACTS 01KEY NUMBERS
6 NATIONAL EVENTS
ATTENDEES ANNUALLY SOCIAL MEDIA IMPRESSIONS 85,172 345,333
LIVE STREAMS ANNUALLY AUSTRALIAN TV VIEWERS 461,521* 703,602
Source: OzTAM & Nielsen Audience Measurement
*Source: Shannons Nationals – Cup Challenge Rds 1,2,4,6 & 7 2019 TELEVISION 02COVERAGE
R1 - TASMANIA R4 - QUEENSLAND RACEWAY
LIVE STREAM LIVE STREAM AUDIENCE NA AUDIENCE 76,846
TELEVISION TELEVISION AUDIENCE 645,000 AUDIENCE 18,804
R2 - SYDNEY MOTORSPORT PARK R5 - SANDOWN RACEWAY
LIVE STREAM LIVE STREAM AUDIENCE 58,484 AUDIENCE 164,275
TELEVISION TELEVISION AUDIENCE 16,510 AUDIENCE TBC
R3 - PHILLIP ISLAND R6 - THE BEND MOTORSPORT PARK
LIVE STREAM LIVE STREAM AUDIENCE 59,021 AUDIENCE 102,895
TELEVISION TELEVISION AUDIENCE 23,288 AUDIENCE TBC 032019 CROWD ATTENDANCE
5,518 R4 - QUEENSLAND RACEWAY
4,900 R2 - SYDNEY MOTORSPORT PARK 4,684 R6 - THE BEND MOTORSPORT PARK 11,820 R5 - SANDOWN RACEWAY 54,926 R1 - TASMANIA SUPERSPRINT 3,324 R3 - PHILLIP ISLAND
CROWD ATTENDANCE 2019 YTD 2019 YTD vs 2018 80,488 +96.6% 04ASSET VALUE BREAKDOWN Effective race car branding not only ensures a race car looks great on track, but also guarantees the best possible coverage for team partners. This diagram illustrates a breakdown of average coverage for an average Carrera Cup entry – including both race car branding and other assets. These percentages roughly translate to coverage received in Sprint Challenge.
3% REAR WING ROOF 4% IN-CAR SIGNAGE 8% 5% REAR BOOT BONNET 23%
REAR % BUMPER 1 FRONT BUMPER 14% 15 % CAR SIDE FRONT WING 2%
TELEVISION % ^Other assets include Driver Suit, Driver Clothing, Team GRAPHICS 22% OTHER 1 Clothing, Driver Helmet and Pit Branding. 05PORSCHE CARS AUSTRALIA CONTACTS
PORSCHE CARS AUSTRALIA CONTACTS
TONI ANDREEVSKI MATLEENA PUKKILA Director - Marketing & Motorsport Motorsport Operations Manager Phone: +61 3 9473 0996 Phone: +61 3 9473 0913 Email: [email protected] Email: [email protected]
TROY BUNDY STEPHEN ROBERTSON Head of Motorsport Motorsport Sporting & Technical Manager Phone: +61 3 9473 0941 Phone: +61 3 9473 0603 Email: [email protected] Email: [email protected]
ANGUS THOMPSON PAUL GIRT Motorsport Communicatios Manager Part Sales Phone: +61 (0)403 233 548 Phone: +61 3 9473 0983 Email: [email protected] Email: [email protected]