Australian Facebook Performance Report [ May 2012 1 [ The Authors Australian Facebook Performance Report May 2012 [ The Authors #fbreport //
[email protected] // www.theonlinecircle.com [ Alan Long is the General Manager of Online [ Lucio Ribeiro is the Digital strategist at Circle’s Social Media Analysis and Insight Online Circle. His elite marketing skills were honed business - Online 1984. He heads a team of early in his career. He was one of Brazil’s youngest analysts and developers to deliver clients with and most celebrated advertising professionals behavioural insights based on observed activity. during the 1990’s. With an extensive media career Alan is one With more than 15 years marketing experience, of the most respected authorities on Internet Lucio Ribeiro has worked for many of the communication in Australia. world’s most prestigious advertising agencies including: McCann-Erickson, Ammiratis Puris Lintas, Lowe, MRM and Ogilvy Brazil. His clientele Formerly Research Director for Experian Hitwise has included prominent organisations such Asia Pacific, he has spent more than 18 years as GM, Unilever, Nestle, Cadbury, Kraft Foods, working in the Digital Marketing arena as Mercedes-Benz, Australian Paper and Microsoft. a publisher, strategist and senior analyst, for companies such as TextMedia, BMC Media Lucio is very active in the social media industry. and Sensis. His credentials are highly regarded having won him many rankings and awards. In 2011 Lucio Working with some of the world’s major brands spoke at over 15 events in Australia, with globally, he has developed a unique appreciation a combined audience of over 300,000 people of the crucial role that expert analysis plays having listened to his ideas about Digital Marketing in maximising the effective online presence and for large brands.