CHANNEL PROFILE Malay segment

Period: Jan - Dec 2017 30 200 25 150 Channel 123 & 104 (HD) 20 15 100 10 50

5 Gender

0 0 Location

Home of Malay signature Group Age 52% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 79% entertainment that offers a Female Ria Index vs Total TV variety of local programmes Urban ranging from reality shows [Index:103] Skewed age 10-19 [Index: 120] to fun game shows to drama series.

Key Signature Programmes: RM10K + 20% 17% 9% GenF, AME, AF Teens, Gegar RM8K-RM10K Vaganza & MegaDrama belt. < RM2K 6% 23%

PMEBs Blue Collars RM6K-RM8K 7% Monthly Net Reach (Ave. Past 12 Months) 26% 37% RM4K-RM6K

HH HH Income 18% 9.829 mil Occupation RM2K-RM4K Housewives/ 37% Students Unemployed Source: Kantar Media DTAM, Skewed HHI Below RM2K [Index: 107] Individual (Total Universe: 14,964K), Jan-Dec 2017 Skewed Students [Index: 115] 25 200

20 150 Channel 105 15 100 10 50 Wholesome Family Channel 5

that offers a variety of local Gender 0 0 Location programmes such as long 54% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 73% series drama's, Female Astro Prima Index vs Total TV Urban documentaries and classic [Index:106] Skewed age 20-29 [Index: 109] movies as well reality shows.

Key Signature Programme: My Mother is the Best Cook, RM10K + 17% 7% Irama Malaysia and TIARA 19% RM8K-RM10K 5% < RM2K Drama belt. 29% PMEBs RM6K-RM8K Blue Collars 5% Monthly Net Reach (Ave. Past 12 Months) RM4K-RM6K

31% 33% 16% HH HH Income 8.531 mil Occupation RM2K-RM4K Housewives/ 38% Students Unemployed Source: Kantar Media DTAM, Individual (Total Universe: 14,964K), Jan-Dec 2017 Skewed Housewives [Index: 105] Skewed HHI Below RM2K [Index: 133] 30 200 25 Channel 132 & 124 (HD) 150 20 15 100 Stress Free, No Tension 10 50

Channel - Unwind after a 5

Gender Location long day with Warna. Sit 50% 50% Group Age 0 0 78% 4-9 10-19 20-29 30-39 40-49 50-59 60+ down & relax while watching Index vs Total TV the hilarious antics of local Urban Skewed age 10-19 [Index: 126] comedians as well as a colorful selection of international comedies.

Key Signature Programmes: 18% 18% RM10K + Bocey & Friends, Super RM8K-RM10K 6% Spontan, Gegar Lawak Mega. 6% < RM2K 23% PMEBs Blue Collars RM6K-RM8K 5% Monthly Net Reach (Ave. Past 12 Months) RM4K-RM6K

26% 37% 15% HH HH Income 6.270 mil Occupation RM2K-RM4K Housewives/ Students 45% Unemployed Source: Kantar Media DTAM, Individual (Total Universe: 14,964K), Jan-Dec 2017 Skewed students [Index: 116] Skewed HHI RM2K-4K [Index: 128] 25 200

20 150 Channel 106 15 100 10 Muslim Lifestyle Channel - 50 5

The progressive lifestyle Gender

0 0 Location channel for Muslims that 52% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 78% contains Islamic based Female Index vs Total TV educational, entertainment Urban [Index:102] Skewed age 20-29 [Index: 113] and documentary styled & 60+ [Index: 120] programs.

Key Signature Programmes: Gema Gegar Vagaza, Tahfiz 20% RM10K + 19% 9% Muda, Raihana Drama Belt, RM8K-RM10K < RM2K 5% Bismillah Ad Duha. 23% PMEBs Blue Collars RM6K-RM8K 7% Monthly Net Reach (Ave. Past 12 Months)

31% 30% RM4K-RM6K HH HH Income 7.616 mil Occupation 18% RM2K-RM4K Housewives/ Students 38% Unemployed Source: Kantar Media DTAM, Skewed Blue collars [Index: 111] & Skewed HHI RM2K-4K [Index: 107] Individual (Total Universe: 14,964K), Jan-Dec 2017 Housewives [Index: 106] 30 200 25 150 Channel 131 20 15 100 10 Malaysian movie channel 50

that offers latest Malay 5 Gender

0 0 Location blockbusters and local mini 53% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 75% series including the best Male Index vs Total TV selection of Asian and Urban [Index:108] Skewed age 10-19 [Index: 113] foreign films in varying & 20-29 [Index: 119] genres.

Key timebelt: Karya 12, Astro Original Series, Super 18% 21% RM10K + Telemovies, Blockbuster Ahad RM8K-RM10K 4% 4% < RM2K RM6K-RM8K 29% PMEBs Blue Collars 4%

Monthly Net Reach RM4K-RM6K 13% (Ave. Past 12 Months)

26% 34% HH HH Income 5.671 mil Occupation

Housewives/ RM2K-RM4K Students 46% Unemployed Source: Kantar Media DTAM, Skewed Blue collars [Index: 122] & Skewed HHI below RM2K [Index: 132] Individual (Total Universe: 14,964K), Jan-Dec 2017 Students [Index: 106] & RM2K-4K [Index: 129] 30 200 25 Channel 135 150 20 15 100 Astro Maya HD is a GE 10 50

channel the offers a variety 5

Gender Location

of Malay entertainment, 50% 50% Group Age 0 0 82% 4-9 10-19 20-29 30-39 40-49 50-59 60+ drama series, classics and Astro Maya HD Index vs Total TV Urban much more. Skewed age 10-19 [Index: 116] [Index: 104] Key Programmes : Gema Gegar Vaganza, Tahfiz Muda, Tiara Belt, Raihana Belt

20% 17% RM10K + 9% RM8K-RM10K < RM2K 7% 22% PMEBs Blue Collars

RM6K-RM8K Monthly Net Reach 9%

(Ave. Past 12 Months) 27% 36% HH HH Income 6.659 mil Occupation RM4K-RM6K 17% Housewives/ RM2K-RM4K Students Unemployed 36% Source: Kantar Media DTAM, Individual (Total Universe: 14,964K), Jan-Dec 2017 Skewed students [Index: 114] Skewed HHI RM6K-8K [Index: 129] 30 200 25 150 Channel 134 20 15 100 10 Astro Mustika HD showcases 50

the best of Malay content 5 Gender

0 0 Location including documentaries, 51% Group Age 80% 4-9 10-19 20-29 30-39 40-49 50-59 60+ concerts, reality shows, Male Astro Mustika HD Index vs Total TV Urban dramas, telenovelas and Skewed age 10-19 [Index: 126] [Index:104] [Index: 102] telemovies 24 hours daily. & 40-49 [Index: 107]

Key Programmes : Karya 12, Astro Original Series, Super Telemovies, Tagalog Series, RM10K + 19% 16% 7% RM8K-RM10K < RM2K 8% 22% PMEBs Blue Collars RM6K-RM8K 6% Monthly Net Reach (Ave. Past 12 Months) 26% RM4K-RM6K

38% 15% HH HH Income 5.039 mil Occupation RM2K-RM4K Housewives/ 42% Students Unemployed Source: Kantar Media DTAM, Skewed Students [Index: 120] Skewed HHI RM2K-4K [Index: 120] Individual (Total Universe: 14,964K), Jan-Dec 2017 25 200

20 150 Channel 133 15 100 10 A 24-hour drama & lifestyle 50 5

channel that targeted at Gender

0 0 Location Malay woman who aspire the 57% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 73% lifestyle of Latin celebrities. Female Astro Bella Index vs Total TV Urban [Index:113] Skewed age 20-29 [Index: 126] & 60+ [Index: 153] Key Programmes : Tagalog Series, Latin Series

RM10K + 21% 21% RM8K-RM10K 6% 3% < RM2K 21%

PMEBs Blue Collars RM6K-RM8K 14% Monthly Net Reach (Ave. Past 12 Months)

30% 28% RM4K-RM6K HH HH Income

Occupation 15% 2.253mil RM2K-RM4K Housewives/ 41% Students Unemployed Source: Kantar Media DTAM, Skewed Blue collars [Index: 124] & Skewed HHI RM2K-4K [Index: 116] Individual (Total Universe: 14,964K), Jan-Dec 2017 Housewives [Index: 103] & RM6K-8K [Index: 202] 25 200

20 150 Channel 142 15 100 10 features the best 50 5

Indonesian movies variety Gender

0 0 Location shows, including films made Group Age 52% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 71% for TV. Female Pelangi Index vs Total TV Urban [Index:103] Skewed age 20-29 [Index: 123], 30-39 [Index: 168] & 50-59 [Index: 132]

Key Programmes : Blockbuster Movie, Sinetron, Entertainment RM10K + 18% 31% 10% News < RM2K RM8K-RM10K 12% 13% PMEBs Blue Collars

RM6K-RM8K Monthly Net Reach 1% (Ave. Past 12 Months)

25% 23% HH HH Income 707K Occupation RM4K-RM6K RM2K-RM4K 23% 41% Housewives/ Students Unemployed Skewed HHI RM2K-4K [Index: 116], Source: Kantar Media DTAM, Skewed Blue collars [Index: 186] Individual (Total Universe: 14,964K), Jan-Dec 2017 RM4K-6K [Index: 126] & RM8K-10K [Index: 182] 25 200

20 150 Channel 141 15 100 10 Bintang is Astro’s 100% 50 5

Indonesian content channel, Gender

0 0 Location featuring music, drama, 57% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 69% entertainment news and Female Bintang Index vs Total TV variety programmes. Urban [Index:111] Skewed age 20-29 [Index: 139], 50-59 [Index: 138] & 60+ [Index: 124] Key Programmes : Opera Van Java, Talkshow, Drama Series, News Updates, Magazine Show RM10K + 20% 20% RM8K-RM10K 6% 3% RM6K-RM8K < RM2K 37% PMEBs Blue Collars 1%

Monthly Net Reach RM4K-RM6K (Ave. Past 12 Months) 23%

34% 24% HH HH Income 966K Occupation RM2K-RM4K Housewives/ 30% Students Unemployed Source: Kantar Media DTAM, Skewed HHI below RM2K [Index: 171] Individual (Total Universe: 14,964K), Jan-Dec 2017 Skewed Blue collars [Index: 121] & Housewives [Index: 116] & RM4K-6K [Index: 125] 30 200 25 150 Channel 393 20 15 100 10 Anchored by first-run and 50

exclusive mega-hit Korean 5 Gender

0 0 Location drama series that appeal to Group Age 55% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 70% anyone who loves Korean Female ONE HD Index vs Total TV Urban drama and entertainment [Index:109] Skewed age 10-19 [Index: 116] that features hot Korean & 60+ [Index: 110] celebrities.

Key Signature Programmes: RM10K + Running Man, Law of the 10% 21% 17% RM8K- < RM2K Jungle, Ppali-Ppali Drama RM10K 20% 8% belt. 83% PMEBs Blue Collars RM6K-RM8K Malay 11% [Index:119]

Monthly Net Reach Ethnic

(Ave. Past 12 Months) HH HH Income Occupation 27% 35% RM4K-RM6K 16% 5.134 mil RM2K-RM4K 35% Housewives/ Students 6% Unemployed Skewed HHI RM6K-8K [Index: 155] Other ethnic Source: Kantar Media DTAM, [Index:122] Individual (Total Universe: 14,964K), Jan-Dec 2017 Skewed Students [Index: 110] & RM8K-10K [Index: 114] 20 200

15 150 Channel 394 10 100

Oh!K boasts the ultimate in 5 50

Korean TV, featuring Gender

0 0 Location premium drama series as 61% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 78% well as variety and music Female Oh!K Index vs Total TV Urban programming. Channel is [Index:120] Skewed age 20-29 [Index: 116], packed with iconic and 50-59 [Index: 114] & 60+ [Index: 148] award-winning hit series from an unrivalled catalogue of content. RM10K + 68% 27% 14% 20% < RM2K 13% Malay RM8K- [Index:119] RM10K PMEBs Blue Collars 9% 18% Monthly Net Reach Chinese RM6K-RM8K Ethnic [Index:138]

(Ave. Past 12 Months) 15% HH HH Income Occupation 30% 29% RM4K-RM6K RM2K-RM4K 1.261 mil 12% 31% 12% Housewives/ Other ethnic Students [Index:238] Unemployed Skewed HHI RM6K-8K [Index: 211], Source: Kantar Media DTAM, Skewed PMEBs [Index: 126] RM8K-10K [Index: 134] Individual (Total Universe: 14,964K), Jan-Dec 2017 & RM10K+ [Index: 187] 30 200 25 150 Channel 395 20 15 100 10 tvN is the channel of choice 50

for K-Pop in Asia. Its 5 Gender

0 0 Location coverage reaches all areas 56% Group Age 74% 4-9 10-19 20-29 30-39 40-49 50-59 60+ of entertainment services Female tvN HD Index vs Total TV Urban including music, drama, [Index:110] Skewed age 10-19 [Index: 111] reality programs, & 50-59 [Index: 126] entertainment news and lifestyles.

RM10K + 15% 25% 17% < RM2K 22% RM8K- RM10K 79% PMEBs Blue Collars 11% Malay [Index:113]

Monthly Net Reach RM6K-RM8K Ethnic (Ave. Past 12 Months) 8%

32% HH Income Occupation 26% RM4K-RM6K RM2K-RM4K 1.361 mil 11% 33% Housewives/ Students 11% Unemployed Other ethnic Source: Kantar Media DTAM, Skewed PMEBs [Index: 118] Skewed HHI RM8K-10K [Index: 156] [Index:222] Individual (Total Universe: 14,964K), Jan-Dec 2017 & RM10K+ [Index: 139] 25 200

20 150 Channel 435 15 100 10 tvN Movies is a First & 50 5

Exclusive Korean movie Gender

0 0 Location channel that aims at giving 52% Group Age 79% 4-9 10-19 20-29 30-39 40-49 50-59 60+ an alternative choice of Male tvN Movies Urban home cinema to audience by Skewed age 40-49 [Index: 123] featuring blockbuster and [Index:105] all-time favourite Korean movies in all genres round- the-clock. RM10K + 28% 16% 14% < RM2K 13% RM8K- 72% PMEBs Blue Collars RM10K 16% Malay [Index:103]

Monthly Net Reach Ethnic (Ave. Past 12 Months) RM6K-RM8K

31% HH Income Occupation 25% 8% RM2K-RM4K 1.517 mil RM4K-RM6K 32% 17% Housewives/ Students 11% Unemployed Skewed HHI RM6K-8K [Index: 117], Other ethnic Source: Kantar Media DTAM, Skewed PMEBs [Index: 129] RM8K-10K [Index: 226] [Index:222] Individual (Total Universe: 14,964K), Jan-Dec 2017 & RM10K+ [Index: 131] 25 200

20 150 Channel 108 15 100 10 A 24-hour Bollywood general 50 5

entertainment that offers Gender

0 0 Location content like of Reality 51% Group Age 4-9 10-19 20-29 30-39 40-49 50-59 60+ 83% Shows, Drama Series, Life Female Tara HD Index vs Total TV style programmes, Talk Urban [Index:105] Skewed age 20-29 [Index: 132], [Index:106] Shows, Docutainment, light 50-59 [Index: 120] & 60+ [Index: 114] hearted shows, high quality local and International productions, Blockbuster RM10K + movies and many more 23% 12% 17% < RM2K promises will appeal to the RM8K- 22% entire family. RM10K 7% 48% PMEBs Blue Collars Malay RM6K-RM8K

Monthly Net Reach 9% Ethnic

(Ave. Past 12 Months) HH HH Income Occupation 28% 32% RM4K-RM6K 4.457 mil 14% RM2K-RM4K 36% Housewives/ Students 35% Unemployed Skewed HHI RM6K-8K [Index: 131] & RM10K+ [Index: 114] Indian Source: Kantar Media DTAM, Skewed Housewives [Index: 109] [Index:336] Individual (Total Universe: 14,964K), Jan-Dec 2017 & PMEBs [Index: 107] Thank you

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