Newspapers, advertising and the Japanese Economy early developments Moeran, Brian Document Version Final published version Publication date: 2001 License CC BY-NC-ND Citation for published version (APA): Moeran, B. (2001). Newspapers, advertising and the Japanese Economy: early developments. Link to publication in CBS Research Portal General rights Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. Take down policy If you believe that this document breaches copyright please contact us (
[email protected]) providing details, and we will remove access to the work immediately and investigate your claim. Download date: 02. Oct. 2021 Newspapers, Advertising and the Japanese Economy: Early Developments by Brian Moeran At present, Japan has the world’s second largest economy. One of its national newspapers, the Yomiuri Shimbun, has the largest daily circulation in the world. And Dentsu was, until recently, the largest single advertising agency therein. What are the foundations underpinning the growth of the newspaper and advertising industries in Japan and how have these been related to and affected by the development of the Japanese economy? This paper examines the development of newspapers and advertising in Japan after the Meiji Restoration in 1868, when the country opened its doors to Westernisation and modernisation following more than two centuries of comparative isolation. Its aims are to find out the extent to which the history of Japanese print advertising runs parallel to, or conflicts, with that found in Europe and the United States, and in what ways in particular the early development of Japan’s advertising industry reflects the growth of the Japanese economy as a whole.