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Proceedings from the IDIMT Conference 2017 IDIMT-2017 Digitalization in Management, Society and Economy 25th Interdisciplinary Information Management Talks The 25th annual IDIMT conference is continuing in its tradition as an interdisciplinary forum for multi-disciplinary, multi-national, and future-oriented research. It deals with current and future effects and challenges caused by Information and Communication Technologies (ICT) and the progressive digitalization of our lives, our society and economics by expanding its fields of applicability. The seamlessness offered by digitalization leads to a permanent transformations of daily processes, also reflected in changes in everyday life. As a consequence the interdependence between Society and Technology is increasing. Based on a blind review process 32 submitted papers were accepted together with 13 invited papers. The authors come from 11 different countries: Austria, Czech Republic, Denmark, Germany, Ireland, Italy, Romania, Russia, Slovakia, South Korea and Ukraine. Schriftenreihe IDIMT-2017 Informatik Doucek Petr r Chroust Gerhard r The papers have been grouped according to the following themes: r Digital Economy Oškrdal Václav (Editors) r Digital Single Market Innovation r Smart Systems Everywhere IDIMT-2017 46 r Cyber Security r Innovation, New Business Models and Strategies Oškrdal (Editors) Digitalization in Management, r Industry 4.0 and Enterprise Information Systems r r Corporate and ICT Performance Management Society and Economy r Crisis Management 25th Interdisciplinary r Social Media Chroust r e-Health r Information Management Talks, Sept. 6–8, 2017 Doucek Poděbrady, Czech Republic ISBN 978-3-99062-119-6 www.trauner.at Band 46 VERLAG universität Podebrady Schriftenreihe Informatik 46 Doucek Petr r Chroust Gerhard r Oškrdal Václav (Editors) IDIMT-2017 Digitalization in Management, Society and Economy 25th Interdisciplinary Information Management Talks, Sept. 6–8, 2017 Poděbrady, Czech Republic Impressum Schriftenreihe Informatik Doucek Petr r Chroust Gerhard r Oškrdal Václav (Editors) IDIMT-2017 Digitalization in Management, Society and Economy 25th Interdisciplinary Information Management Talks This publication was partially supported by the Česká spořitelna, a.s. and University of Economics, Prague – project IGA 409017 © 2017 Gerhard Chroust, The Conference IDIMT-2017 Linz, Österreich took place September 6–8, 2017 in Poděbrady, Czech Republic Das Werk und seine Teile sind ur- heberrechtlich geschützt. Autoren Programme Committee und ihre Organisationen dürfen Aumayr Georg, AT eigenen Beiträge auf ihren eigenen Chroust Gerhard, AT Webserver veröffentlichen, wenn auf der ersten Seite die Copyright- Doucek Petr, CZ Notiz und das volle Zitat der Origi- Fabó Edit, HU nalveröffentlichung aufscheint. Fischer Jakub, CZ Kučera Jan, CZ Authors and their organisations Helfert Markus, IR are permitted to post their own Maryška Miloš, CZ contributions on their own web Neubauer Georg, AT servers provided that the copyright notice and a full citation to the Novotný Ota, CZ original work appear on the first Oškrdal Václav, CZ screen of the posted copy. Pavlíček Antonín, CZ Pitner Tomáš, CZ Herausgeber: Pucihar Andreja, SI Em.o.Univ.-Prof. Purcarea Anca Alexandra, RO Dr. Gerhard Chroust Raffai Maria, HU Johannes Kepler Universität Linz Tel. +43 664 28 29 978 Rainer Karin, AT Ruzzeddu Massimiliano, I Herstellung: Kern: Sąsiadek Michał, PL Johannes-Kepler-Universität Linz, Schoitsch Erwin, AT 4040 Linz, Österreich/Austria Šiška Ladislav, CZ Sonntag Michael, AT Herstellung: Umschlag: Yablotchnikov Sergej, RU TRAUNER Druck GmbH & Co KG, 4020 Linz, Köglstraße 14, Zimmermann Hans-Dieter, CH Österreich/Austria ISBN 978-3-99062-119-6 www.trauner.at Table of Contents A Short Journey Through 25 Years of IDIMT Conferences ............................................................... 9 Gerhard Chroust, Petr Doucek, Lea Nedomová Invited Contribution ICT Beyond the Red Brick Wall ........................................................................................................ 21 Christian W. Loesch Session A: Digital Economy Digital Economy ................................................................................................................................ 33 Petr Doucek, Jakub Fischer, Ota Novotný Relation Between Job and the Content of Study of ICT Students in the Czech Republic ................. 41 Kristýna Vltavská, Jakub Fischer Regulation of Cyber Security in the Banking Sector ......................................................................... 49 Luděk Novák, Petr Doucek Is the Sharing Economy Unfair Competition and Should It Be Regulated? ...................................... 55 Lenka Švecová, Jaromír Veber Session B: Innovation, New Business Models and Strategies Innovation and Diversity .................................................................................................................... 63 Andreja Pucihar, Tomáš Pitner, Jan Ministr Innovation of the Information Management in Compliance Management Area ............................... 71 Jan Ministr, Tomáš Pitner Motivation in the Students´ Start–Ups ............................................................................................... 79 Klára Antlová, Marián Lamr, Petra Rydvalová Innovation of Quality Control During Coal Sales ............................................................................. 85 Roman Danel Pestle Analysis and its Impact Factor as an Innovative IT Application in Industrial Enterprises ..... 93 Roman Kozel, Kateřina Chuchrová, Martin Šanda Session C: Crisis Management Co-Operation in Managing the Migration Flow in Austria 2015 and 2016..................................... 103 Georg Neubauer, Daniel Auferbauer, Alexander Preinerstorfer, Gerald Lichtenegger, Karin Rainer, Ronald Nippold 1 Multiple Types of Sensor Data; Challenges and Perspectives for an Operational Picture for Response to Crises with Mass Involvement .................................................................................... 111 Karin Rainer, Diana Silvestru, Georg Neubauer, Veronika Ruzsanyi, Alexander Almer, Thomas J. Lampoltshammer Detecting People Being Trafficked or Smuggled Via the Sensing of Trace Volatiles .................... 127 Veronika Ruzsanyi, Helmut Wiesenhofer, Clemens Ager, Cristopher Mayhew Session D: Social Media Cross Culture Differences on Facebook .......................................................................................... 137 Antonín Pavlíček, Vlasta Střížová Availability of Social Influencers: Market Barriers on the Supply Side ......................................... 147 Jitka Ládrová Initiative To Support Use of Social Media Functions To Improve Education Effect ...................... 155 Zdeněk Vondra From the Dictate of the Regime To the Dictate of Ratings and Reach – Strategies of Culture News Reporting on Social Media .............................................................................................................. 163 Věra Radváková, Tereza Willoughby Model of Online Privacy .................................................................................................................. 173 Tomáš Sigmund Sales Promotion and Using Social Media in the Slovak Internet Book Market .............................. 181 Karol Čarnogurský, Anna Diačiková, Anna Chocholáková, Anton Lisnik Do Gender and Personality Traits Influence Visits of and Purchases at Deal Sites? ...................... 189 František Sudzina, Antonín Pavlíček Impact of gender and personality traits (BFI-10) on Tech Savviness ............................................. 195 Antonín Pavlíček, František Sudzina, Ludmila Malinová Online Platforms - Method of Promoting an IT Company Through Social Media ......................... 201 Anca Purcarea, Mirona Popescu, Simona Gheorghe Session E: e-Health Conquering Frailty with a Multi-Perspective Approach .................................................................. 211 Georg Aumayr Utilization of ICT in Hospital Human Resources Management ...................................................... 217 Jana Holá, Iva Špačková, Markéta Moravcová Methodology of e-Health Implementation to Healthcare Facilities ................................................. 225 Martin Potančok 2 Session F: Digital Single Market Innovation Digital Single Market Innovation .................................................................................................... 235 Michal Tkáč, Radoslav Delina Procuring Commodities through e-Auctions: Results and Specifics ............................................... 245 Vojtěch Klézl, Pavlína Pawlasová, Alena Delinová Conceptual Framework for Evaluating the Efficiency of Public Administration ............................ 253 Roman Lacko, František Hurný, Anna Rozkošová Online Reputation of Selected Car Brands ...................................................................................... 261 František Pollák, Peter Dorčák, Peter Markovič, Nella Svetozarovová Session G: Cyber Security Privacy and Security - Friends or Enemies? .................................................................................... 271 Michael Sonntag Early Traffic Warning Using SMS .................................................................................................. 281 David Kubát Data Protection as a Part of Cyber Security ..................................................................................... 289 Jan Čapek Lessons Learned from Phishing Test ..............................................................................................
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