Brooklyn Law School BrooklynWorks Faculty Scholarship 2009 For-Profit hiP lanthropy Dana Brakman Reiser Brooklyn Law School,
[email protected] Follow this and additional works at: https://brooklynworks.brooklaw.edu/faculty Part of the Organizations Law Commons, and the Other Law Commons Recommended Citation 77 Fordham Law Review 2437 (2009) This Article is brought to you for free and open access by BrooklynWorks. It has been accepted for inclusion in Faculty Scholarship by an authorized administrator of BrooklynWorks. ESSAY FOR-PROFIT PHILANTHROPY Dana Brakman Reiser* This Essay examines Google's adoption of the novel and unorthodoxfor- profit philanthropy model. Google created a division of its for-profit company that is tasked with pursuingphilanthropic activities. Specifically, this division is responsible for addressing the global issues of climate change, poverty, and emerging diseases. Of course, companies have long blended philanthropic and business objectives. They make contributions, commit to corporate social responsibility, or even form as social enterprises. For-profit philanthropy, though, differs from these familiar techniques in both structure and scale. Likewise, for-profit philanthropy stands in stark contrast to the nonprofit, tax-exempt form of organization typically used by those pursuing exclusively philanthropicendeavors. This Essay investigates the for-profit philanthropy model, drawing out these distinctions as well as the reasons why Google chose to adopt it. These reasons reveal a fascinating mismatch between Google's philanthropic vision and that of nonprofit law. Exploring this divergence exposes the fundamental policy choices underlying the legal structures for philanthropic activity, as well as the undertheorized boundary between nonprofits andfor-profits. INTRODUCTION Google is known for its innovative search methodology, pricing structure, even employee benefits.