Record turnout Seen GUEST STARS \f,li\(l NEWSCAST For 4-Day Nat'l Meet By RALPH TYLER Cheryl Holdridge set for guest- ] er in "Going Steady with Danger" Elsie the Cow, long in that green and tranquil pasture for Warner's "Hawaiian Eye". OF AFTRA on Coast West Coast Burea» of RADIO-TV DAILY served for bovine actresses "at leisure," is now hitting thti Hedley Mattingly, Aaron Kincaid come-back trail. The Borden Co.'s saleslady, in animated f> n and Nigel McKeand cast in "An Los Angeles — With the is appearing in a series of com- Obelisk for Benny" stanza of 1963 AFTRA convention set mercials in eight different NBC ABC-TV's "The Best Years" tor this city, the Ambassador Thought for Toda1 Anthony George in male lead of Hotel has been selected as its head daytime shows. She has a support- "Whatever Happened to Miss Ill- quarters during the four-day con ing cast of real people as she inois?" on "Premiere Presented by clave, July 10-14, according to goes through her paces in a ser- 'I think that advertising is Fred Astaire." newly re - elected president Art ies of real life situations. Elsie's damentally an art and not a¡ 'G E True" producer Mike Gilmore. He said the national appearance on network TV is ence, that it is an intuitive Meshekoff inked David McLean conclave is expected to be the part of Borden's recently an- rather than a mathematical . and for "Open Sea- largest in the union's history. nounced "PACE" campaign — and that the- men who have tii p President's Advertising Campaign prove the appropriations foidH son " CBS-TV Yvonne Craig It was also announced that actor for Expansion. All the PACE ad- vertising being unhappy an . in key role of "The Bravest Man Victory Jorv has been appointed vertising. designed for products at ease in the presence of ai < in the World" episode of "Wide to the executive board of the AF- with special growth and profit demand facts and that a Country" Irene Hervev and TRA local here, filling a vacancy Henderson Forsythe bowing in potential, are in addition to Bor- many advertising men ther• caused by the rrcent death of actor "An Ancient Office" seg of MGM- den's normal advertising outlay give them the facts which I Will Wright. AFTRA members 1 TV's "Dr. Kildare." The NBC shows total 14 partici- demand, although the ads here elected to the national exec- actually created intuitively." "Beaver" gets schoolmate An- pations a week. utive board are local president —Nicholas Samstag nette Gorman as girl friend in Tyler McVey, Ken Carpenter 'Beaver's Autobiography" FranK Nelson, Lurene Tuttle Jack Audrey Swanson, Frank Sully and Edwards, John M. Kennedy, Alice Ken Patterson added to "The Be- David Ogilvy, chairman of Ogil- 'Soul of an Age'Sp Backes Peggy Gordon, Don vy, Benson & Mather saluted trayers" seg of Revue's "Laramie" Rickles, William Reeve. Roy Glenn Broadway's Natalie Trundy broadcasters yesterday for their and Forrest Lewis. pacted for "Season of Discontent" support of the Citizens Committee Scans Bard's Work for Wendell Corey starrer, "The Jud Conlon Elected to Keep New York City Clean. "Shakespeare: Soul of an i{c Eleventh Hour." Gilmore also noted that local He noted use of 644 TV and 1,- an hour NBC News color spt.a m Anne McCrea and Robert Kline singer Jud Conlon has been elec- 500 radio spots since May. He told scheduled for Nov. 30 on NBC before the cameras for "Beauty ted national recording secretary media reps at the annual report will star Sir Michael Redg- and the Beast" hitch in "McHale's Claude L. McCue, executive sec- meeting of the committee "thanks voicing excerpts from the B Navy" Burgess Meredith to retary of the AFTRA local here to many of you people, we are plays, and Sir Ralph Richard appear in 'The Dignity of a Man" said the L. A office has collected coming a little closer" to a clean as guest narrator stanza of "Sam Benedict". claims for 15,511 members totaling city. Ogilvy, whose agency is Lou Hazman is producer!*!" Tunesmiths cieffing for Revue ser- $2,089,000 for th< current 12-month volunteering its services for the writer of the production, wi ies are Cyril Mockridge for "Going period a 50 per cent increase over campaign, concluded with the ad- is being filmed in England, li*' * My Way," Percy Faith for "The the previous year and an all-time monition "Don't stop." A A land, Wales and France "in' Virginian," Jack Marshall for "It's high. The sum represi nted dis- Schecter Associates, Inc., is the footsteps of Shakespeare Inrt a Man's World," Alex Stordahl puted claims, adjustments, phono- committee's volunteer PR agency. many of his characters ' for 'McHale's Navy" and Johnny graph and commercial sessions Williams for "Wide Country." and residuals. ASCAP's Mulligan Set 'Meet the Creotive Team' Marion Harper, president and Hadassah Chapter Honors chairman of Interpublic Inc., pre- For 'Jazz in the Garden Hosts 'Route 66' Staff Paul Godofsky of WHLI dicts that further refinement of ASCAP's Gerry Mulligan ,tnd West Coast Bureau of RADIO-TV DAILY Paul Godofsky, president of advertising measurement proced- his quartet will be featured on Hollywood Unpredictable pro- WHLI, Hempstead, L. I. has been ures will lead to compensation of Museum of Modern Art's " blems of "Route 66," a road show honored with a plaque from the advertising agencies out of profits in the Garden," bowing on M that is definitely a road show, Hewlett Chapter of Hadassah for their programs help create. TV this Fall. The net taped M highlight the second in the "Meet his contributions, through public Speaking the annual meeting of gan's concert when he appet the Creative Team" series of the service broadcasts, towards the the Central Region of the 4 A's at the "Garden" last August 1" Hollywood Chapter of ATAS "safeguarding of a new health in Chicago, Harper said, "This Bob Brookmeyer, Bill Crow tr tomorrow. The entire staff, in- frontier in Israel." would become possible as ac- Dave Bailey. cluding writer Sterling Silliphant countability procedures could Other ASCAP interests annj and guest star Nina Foch will be satisfy both client and agency on hand. ced are Goodyear Co.'s sericipi AM-FM Add New Sound that an advertising program con- TV jazz specials bought for self With 'Concepts in Jazz' tributed in a measurable way to ing in West Germany, and its; Alan Grant and his "Concepts a given record of sales." Wee Russell as the subject t U.S. Outlet Drops Plan in Jazz' is being simulcast on WW- magazine profile appearing irl To Join Canadian Net RL and WRFM as a new five-a New Yorker. Montreal — A U S. station at weeker Recognized as an author- Calais, Me., has sought to become ity on jazz, Grant is featuring the Harold T. Segal, managing di- C/C Prexy on Hub Outlt affiliated to the CBC but the pro- best of modern American music rector of Knight Quality Stations posal was abandoned because on the nightly shows, with com- of New England (WGIR, WHEB, For Global Economics T' there were too many obstacles, mentaries about the "new sounds." WTSL, WTSV, WEIM) announces Boston —Ladd Plumley, p- among tliem copyright arrange- appointment of Arthur J. Beaudin dent of the U. S. Chambe ments between Canada and the as merchandising liaison man be- Commerce, guests today on U. S. The attempt by station WD- KCOP-TV Press to Avery tween the stations and groceries. "Washington Viewpoint," rei West Coast Bureau of RADIO-TV DAILY QY came to light at a Board of His main duties will be to arrange ing on his trip to Europe, Los Angeles—Scott Avery has for displays of products being ad- he attended a meeting of Broadcast Governors hearing at been appointed to head the pub which the CBC applied to set vertised and to work closely with Organization for Economic licity department of KCOP TV product sales personnel in co- operation Development, up a repeater transmitter across here He comes to the channel the border from Calais. ordinating sales campaigns. He be interviewed by Ann Coik* from WKTV-TV, Utica, NY. formerly was district manager of and Sid Davis of the WBZ where he was publicity director. United Fruit. ington news bureau.

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