London Borough of Barking and Dagenham
Notice of Meeting
THE EXECUTIVE
Tuesday, 28 January 2003 - Civic Centre, Dagenham, 7:00 pm
Members: Councillor C J Fairbrass (Chair); Councillor C Geddes (Deputy Chair); Councillor J L Alexander, Councillor S Kallar, Councillor M E McKenzie, Councillor B M Osborn, Councillor J W Porter and Councillor T G W Wade.
Declaration of Members Interest: In accordance with Article 1, Paragraph 12 of the Constitution, Members are asked to declare any direct/indirect financial or other interest they may have in any matter which is to be considered at this meeting
17.01.03 Graham Farrant Chief Executive
Contact Officer Barry Ray Tel. 020 8227 2134 Fax: 020 8227 2171 Minicom: 020 8227 2685 e-mail: [email protected]
AGENDA
1. Apologies for Absence
2. Minutes - To confirm as correct the minutes of the meeting held on 14 January 2002 (circulated separately)
Business Items
Public Items 3 and 4 and Private Item 15 are business items. The Chair will move that these be agreed without discussion, unless any Member asks to raise a specific point.
Any discussion of a Private Business Item will take place after the exclusion of the public and press.
3. Executive Members - Job Profile (Pages 1 - 4)
4. National Service Framework for Older People - Local Implementation Plan (Pages 5 - 14)
BR/04/03/02 Discussion Items
5. Best Value Review of Customer First: A New Era in Access to Public Services (Pages 15 - 130)
6. Best Value Review of Special Educational Needs (Pages 131 - 202)
7. Disposal of Land (to follow)
8. Primary School Site Barking Reach (Pages 203 - 205)
9. Allocations Policy Review: Outstanding Matters for Decision, Consultation and Implementation (Pages 207 - 222)
10. A Charter for Children and Young People in Barking and Dagenham (Pages 223 - 227)
11. Any other public items which the Chair decides are urgent
12. To consider whether it would be appropriate to pass a resolution to exclude the public and press from the remainder of the meeting due to the nature of the business to be transacted.
Private Business
The public and press have a legal right to attend Council meetings such as the Executive, except where business is confidential or certain other sensitive information is to be discussed. The list below shows why items are in the private part of the agenda, with reference to the relevant legislation (the relevant paragraph of Part 1 of Schedule 12A of the Local Government Act 1972.
Discussion Items
13. A Presentation on Police Operations on the Gascoigne Estate (Page 229)
Detective Chief Inspector O’Reilly and Detective Sergeant Warner will attend the meeting to give the presentation.
Concerns information in connection with the prevention, investigation or prosecution of a crime (paragraph 14).
14. Award of Senior Officer Recruitment, Search and Selection Contract (Response to the referral from the Scrutiny Management Board) (Restricted Circulation; to follow)
Concerns a contractual matter (paragraphs 7, 8 and 9).
BR/04/03/02 Business Items
15. Land at Manor Road Sports Ground, Dagenham (Pages 231 - 252)
Concerns a contractual matter (paragraphs 7 and 9).
16. Any other confidential or exempt items which the Chair decides are urgent
BR/04/03/02 This page is intentionally left blank AGENDA ITEM 3
THE EXECUTIVE
28 JANUARY 2003
REPORT OF THE BOROUGH OFFICER FOR DEMOCRATIC SUPPORT AND LEGAL SERVICES
EXECUTIVE MEMBERS - JOB PROFILE FOR DECISION
This report is submitted to the Executive because it discusses the role expected of each Member of the Executive.
Summary
Following consultation with Executive Members, the Management Team and other key officers, a suggested job profile for Executive Members is attached for approval.
The external peer review of the Authority by the Improvement and Development Agency [IDeA] suggested that such a profile should be in place.
Members may also wish to consider the need for any other job profiles for Members.
Decision Required
To enable the Authority to respond to the IDeA comment, the Executive are asked to:
1. Approve the job profile for Executive Members; and
2. Comment on whether any other job profiles need to be developed.
Contact Officer: Head of Democratic Support Tel: 020-8227 2114 Nina Clark Fax: 020-8227 2171 Minicom: 020-8227 2685 e-mail: [email protected]
Background papers used in the preparation of this report: Association of London Government Profile for Special Responsibility Allowances (Band 3)
Page 1 This page is intentionally left blank
Page 2 LONDON BOROUGH OF BARKING AND DAGENHAM
EXECUTIVE MEMBERS
JOB PROFILE
• Participate effectively as a Member of the Executive - take joint responsibility with colleague Executive Members for all actions and be accountable collectively. Challenge issues prior to making decisions if felt appropriate to do so. Ensure appropriate regard to the community's interests and to any equalities and diversity issues. Encourage openness and honesty.
• Be clear about the powers delegated to the Executive, as set out in the Council Constitution, and act within them.
• Shape and develop the priorities and vision of the Council, participating in debates and discussion about policy issues across the range of services provided by the Authority.
• Act as the lead Member/spokesperson for a particular area or theme [portfolio], as may be determined by the Leader and Deputy Leader of the Council, but in doing so, have regard to the overall collective responsibilities of the Executive and the Council's corporate policy objectives. Champion the portfolio concerned within that strategic context.
• In connection with the portfolio:
(a) build good relationships with appropriate senior officers and work with them in developing policy or strategic issues prior to formal reporting. Be supportive in dealing with any problems at a strategic level
(b) keep abreast of related developments and policies at national, regional and local level
(c) enhance the Council’s reputation through taking the national stage where possible and participating in regional and national networks.
(d) aim for Barking and Dagenham to be at the forefront of service development and provision where possible; take an active interest in related performance indicators and rankings, including visiting Beacon Councils and exemplars of good practice
(e) as appropriate, enlist the assistance of non Executive Members of your choice in the portfolio role, but strictly on the basis that colleague helpers take no responsibility for Executive matters
(f) represent the Executive at the Scrutiny Management Board (SMB) in connection with any related matter that may be Called In. Similarly, attend the SMB, Scrutiny Panels or Policy Commissions at their request in connection with any issues associated with your portfolio that are being scrutinised. In this connection, understand the role of scrutiny and help to foster a healthy relationship between the Executive and the SMB. Where appropriate, suggest areas for possible scrutiny to the SMB
Page 3 (g) be proactive in relation to media and publicity issues; act as spokesperson for related press enquiries
(h) be aware of issues of importance to the community and other stakeholders concerning your portfolio services (for example, through issues raised at Community Forums), and work in partnership towards implementing the Community Strategy
(i) take the lead, as required, on any cross cutting Best Value reviews associated with the portfolio
(j) take responsibility (with two Member colleagues of your choice), for the personal performance monitoring of JNC officers linked to your portfolio
(k) be aware of key budgetary opportunities and threats affecting your portfolio services.
• Represent the Council on external bodies, as appointed, and feedback to the Executive any issues of relevance/importance. Attend meetings with stakeholders and visit sites as appropriate.
• Facilitate a corporate leadership role where appropriate to do so, and foster links through partnerships such as the Barking and Dagenham Strategic Partnership.
• Be responsible for continuous personal development. Take advantage of learning opportunities to build on understanding and knowledge, and to develop relevant skills.
• Along with colleague Executive Members and The Management Team be available as appropriate for other Members to discuss any queries or matters of concern.
Page 4 AGENDA ITEM 4
THE EXECUTIVE
28 JANUARY 2003
REPORT OF THE EXECUTIVE DIRECTOR OF HEALTH AND SOCIAL CARE
NATIONAL SERVICE FRAMEWORK FOR OLDER FOR INFORMATION PEOPLE - LOCAL IMPLEMENTATION PLAN
This report refers to The National Service Framework for Older People (NSF), which sets new national standards in health and social care for all older people whether they live at home, in residential care or are cared for in hospital. The NSF and its associated action plans have (with regard to older people’s services) taken forward previous Joint Investment and Community Care Plans. Reports taken to the Executive for Decision both recently and for some years to come are likely to concern actions that are influenced by the NSF standards.
Summary
The NSF for Older People is issued as guidance under Section 7(1) of the Local Authority Social Services Act 1970 and is part of a national programme of NSFs designed to drive up standards and reduce unacceptable variation in health and social care. The NSF focuses on:
• Rooting out age discrimination (a key principle underlying the new Fair Access to Care policy).
• Providing person - centred care with older people treated as individuals with respect and dignity (an important aspect of the new Intermediate Care Strategy and all new service developments)
• Promoting older people’s health and independence (which links to the Council Priorities and the Older People’s Service Scorecard).
These principles underline eight major standards, each with action plans, milestones and targets.
Recommendations / Reasons
The Executive is asked to note that this report provides an overview of the NSF standards and local arrangements for managing their implementation, together with work in progress and planned. A more detailed overarching action plan is available on request.
Rob Tomlinson Development and Quality 020 8227 2489(telephone) Manager 020 8227 2423 (fax) 020 8592 5363 (minicom) e-mail: [email protected]
Page 5 1. Background
1.1 The NSF published in March 2001 has roots in Modernising Social Services and the NHS Plan. It is a ten-year plan, although the milestones and targets require a rapid pace of change. All new government guidance and priorities for older people’s services either flow from the NSF or are closely linked to one or more of the standards. The NSF is led by a National Director, Professor Ian Philp, and on a regional basis by the Social Services Inspectorate and NHS London Region. Progress is monitored through the Performance Assessment Frameworks, Position Statements, specific reports and visits. The NSF is therefore important in respect of the performance of the Older People’s Service, Social Services and the Council.
2. The NSF standards and local actions
2.1 This section sets out an overview of the standards and corresponding local actions. Each standard has named lead officers (see Appendix 1). In the section that follows the standard is printed in bold.
3. Standard One: Rooting out age discrimination
3.1 NHS services will be provided, regardless of age, on the basis of clinical need alone. Social care services will not use age in their eligibility criteria or policies, to restrict access to available services.
3.2 Early actions included an audit of policies with all agencies and the appointment of NSF leads and champions. No overt or explicit discrimination was identified within key documents. New NHS Continuing Care Criteria and Social Care Fair Access to Care policies have been agreed, by the Strategic Health Authority and by the Council and Primary Care Trust respectively.
3.3 The Department of Health has recently published health-benchmarking data, which will help local systems to analyse the local levels and patterns of service for older people. However a local partnership with Barts and the London University has already produced a wealth of information about demand for acute, primary care and social care services by older people.
3.4 Although no explicit discrimination was found in policy documents – the key aim of ensuring that older people are never unfairly discriminated against in accessing NHS or social care services as a result of their age – remains as a major driving principle and guide to practice for all agencies and staff. New relevant initiatives include the development of the NSF champion roles, the launch of the PCT Patient Advice and Liaison Service, and the inclusion of equalities and diversity objectives within the Council and Older People Service Balanced Scorecards.
4. Standard Two: Person Centred Care
4.1 NHS and social care services treat older people as individuals and enable them to make choices about their own care. This is achieved through the single assessment process, integrated commissioning arrangements and integrated provision of services, including community equipment and continence services.
Page 6 4.2 Locally the Single Assessment Process (SAP) is being implemented across the Barking & Dagenham, Havering and Redbridge health and social care community, with input from the Strategic Health Authority and other leading authorities. The SAP aims to ensure that older people are treated as individuals and that they receive appropriate and timely packages of care, which meet their needs as individuals, regardless of health and social services boundaries.
4.3 The SAP introduces four levels of assessment: contact, overview, comprehensive and specialist. An agreed assessment “tool” (set of questions) will be used. In practice the first two levels of assessment will often be combined. An important aspect of SAP is that the assessment starts with whichever professional or agency the older person or carer first approaches. SAP therefore requires all staff to work in a much more rounded, trusting and co-operative way. Agencies need to improve the quality of assessments and recording, and develop information sharing policies and IT systems that support SAP. The new Swift client record system is able to support both Fair Access to Care and the SAP.
4.4 In order to fully ensure an effective SAP it will be necessary to bring assessment and care management staff together in multi-agency teams similar to the Intermediate Care Assessment and Community Mental Health Team models. The Initial Contact Service (ICS) will also be modernised to take forward both the Best Value Customer Care Review and the integration of health and social care. Currently the ICS performs two main jobs; it provides information advice and simple services, and it acts as a route into more complex assessment and service provision. These two roles may need to be re-designated between generic help access points and multi – agency assessment teams.
4.5 The Department of Heath’s Public Service Agreement (the PSA) sets new and challenging targets for assessments and the provision of services (70% of assessments completed in 2 weeks and all community equipment delivered in 7 working days) to be achieved by December 2004.
4.6 A new local Integrated Equipment Service will be introduced from April 2004 as required by the NHS Plan and NSF. The service will (subject to Executive and PCT board agreement) be based on a partnership agreement, pooled budget and provided by a single supplier subject to a detailed contract and specification. The Service will contribute to the national 50% increase in the number of people benefiting from the provision of equipment.
5. Standard Three: Intermediate care
5.1 Older people will have access to a new range of intermediate care services at home or in designated care settings, to promote their independence by providing enhanced services from the NHS and councils to prevent unnecessary hospital admission and effective rehabilitation services to enable early discharge from hospital and to prevent premature or unnecessary admission to long-term residential care.
5.2 The Intermediate Care Strategy has recently been agreed by the Executive and by the PCT Board. The Intermediate Care Strategy includes:
Page 7 • The development of the Fanshawe and Galleon as I.C. Centers offering clinical and social care. • The transfer of resources from St Georges and Barking Hospitals into cost effective community services. • The provision of new I.C. nursing beds within the borough. • Implementation of the Performance Fund case finding and intermediate care project. • Bringing together services such as the Collaborative Care Team, Home Care I.C. Team and Lake Rise under one line of management, one access point and agreed shared care pathways.
5.3 Background information and further initiatives are set out in the Intermediate Care Strategy.
5.4 The Intermediate Care Strategy will link to the Council and NHS LIFT (Local Improvement Finance Trust) Plan and ultimately help change local care culture, making community based services more accessible, varied and effective, thereby reducing dependence on hospitals and long stay homes.
6. Standard Four: General hospital care
6.1 Older people’s care in hospital is delivered through appropriate specialist care and by hospital staff who have the right set of skills to meet their needs.
6.2 This standard aims to ensure that older people receive the specialist help they need in hospital and that they receive maximum benefit from their stay. Barking, Havering and Redbridge Hospitals NHS Trust (BHRT) now has a new nursing structure in place, which includes modern matrons, discharge co-ordinators and A&E community liaison nurses.
6.3 A Better Hospital Care Project Group is working on a range of targets associated with this standard and Improving the Patient Experience, covering the five dimensions needed for a good experience:
• Improving access and waiting • More information and choice • Building closer relationships • Safe, High quality, co-ordinated care • A clean, comfortable, friendly environment
7. Standard Five: Stroke
7.1 The NHS will take action to prevent strokes, working in partnership with other agencies where appropriate. People who are thought to have had a stroke have access to diagnostic services, are treated appropriately by a specialist stroke service, and subsequently, with their carers, participate in a multidisciplinary programme of secondary prevention and rehabilitation.
7.2 A Stroke Plan has been developed which covers the need to have a specialised stroke service in each acute hospital, PCT procedures for general practice (to identify and treat people at high risk) and benchmarking and audit systems. The Stroke Plan is now being enhanced to cover Good Practice in Social Care produced
Page 8 by the Stroke Association. Services offered by Age Concern and the Council’s leisure service (including keep fit activities, guided walks, and Elderberries) all contribute towards reducing the incidence of stroke.
8. Standard Six: Falls
8.1 The NHS, working in partnership with councils, takes action to prevent falls and reduce resultant fractures or other injuries in their populations of older people. Older people who have fallen receive effective treatment and, with their carers, receive advice on prevention through a specialised falls service.
8.2 All local health and social care systems are required to have established an integrated falls service by April 2005. This work has started with the development of a Falls Strategy Group and an audit undertaken within BHRT. This audit noted that over a 32-week period and covering 368 beds at 3 local hospitals, 939 patients had been admitted following a fall. Implications for practice include risk assessment at home, care planning and equipment needs.
8.3 The aim to reduce the number of falls and ensure effective treatment for those who have fallen requires action on a number of fronts, including: prevention and treatment of osteoporosis, home and street safety, exercise, and (as falls are a common symptom of previously unidentified health problems) better access to local health care. The Falls Group includes the University of East London and Leisure Services.
9. Standard Seven: Mental health in older people
9.1 Older people who have mental health problems have access to integrated mental health services, provided by the NHS and councils to ensure effective diagnosis, treatment and support, for them and for their carers.
9.2 Steps taken so far include: the introduction of anti-dementia drugs, a new Memory Lane Café / Share the Care service (for older people and their carers), dementia care information, and the creation of the specialist dementia home care service. Further developments will include the Morland Road Day Centre (a LIFT site), new Housing with Extra Care for people with dementia to replace Saywood Lodge and more effective and co-ordinated use of the Rapid Assessment Unit at Barley Court (King George Hospital).
10. Standard Eight: The promotion of health and active life in older age
10.1 The health and well being of older people is promoted through a co-ordinated programme of action led by the NHS with support from councils.
10.2 This standard covers a wide range of activity, which extends the healthy life expectancy of older people. These activities include:
• Housing Shape Up ensuring that all council housing stock provides warm and dry homes.
Page 9 • The Community Strategy, which provides a range of key health, housing and social care targets and a focus on the wider determinants of health – environment, security, renewal, responsibilities, respect and social inclusion.
• Leisure programmes linked to CHD prevention
• Smoking cessation programme – 400 “quitters” the majority over 50. 3 clinics in the borough and 12 pharmacies offering free to user sessions (up to 5 per person|).
• Neighbourhood renewal strategy.
• Successful Winter Flu immunisation for staff and vulnerable people
• Prevention programme in Age Concern Active Ageing Centres
• Toenail cutting service planned and funding avenues explored.
• Cancer Information Officer appointed.
The Health Promotion Group helps to co-ordinate Council and NHS health improvement plans and link with the Local Strategic Partnership.
11. Local Arrangements
11.1 The NSF Local Implementation Team (LIT) is led by Cathy Mitchell, Director of Older People’s Services for the PCT and for Social Services. The new Member Champion is Councillor Val Rush. The Government champion toolkit describes the role of the Member Champion:
11.2 They will be responsible for ensuring that older people become and remain a priority within their organisation and for supporting implementation of the NSF specifically. They will present a progress report to their Board (NHS) or the scrutiny committee responsible for social services every 6 months. They will be a key player in the local programme to modernise health and social services.
11.3 In addition to the leads listed in appendix one an NSF co-ordinator funded through the regeneration grant is to be recruited.
11.4 The involvement of older people in implementing the NSF is key to its success. BHRT has older people representation on its scrutiny group. The PCT / Social Services, together with BHRT and Age Concern are establishing an Older Persons NSF consultation process; the first event was a well attended conference held at the Fanshawe Hall in October. A newsletter style report of this event was sent to participants and copies are available. Further events will take place in 2003 and the outcomes will feed into the work of the standard groups.
12. Conclusion
12.1 Implementation of the NSF is likely to be an important aspect of the SSI inspection of Older People’s Services due in August 2003. To date feed back from the SSI and NHS regarding local progress has been largely positive.
Page 10
12.2 The NSF for Older People is a comprehensive plan which will over the course of the next ten years transform health and social care services for older people.
Background Papers • National Service Framework for Older People. Department of Health. There is an Executive Summary of the full NSF, which contains convenient summaries, and lists of milestones and targets. • Improvement, Expansion and Reform: the next 3 years. Department of Health. • NSF Plan October Update. Local Plan and record of progress. • NSF October Conference newsletter.
Page 11 National Service Framework Leads Appendix 1
Standard BHRT B&D PCT LBB&D Vol Sec. Ley Street House The Clockhouse Civic Centre 497/499 Ley Street East Street Dagenham Ilford IG2 7QX Barking IG11 8EY RM10 7BN 020 8591 9595 020 8592 4500 1. Rooting Out Age Brian Devlin Steve Davison Rob Tomlinson Samantha Mauger Discrimination Intermediate Care Manager Interim Services Development Development & Quality Manager Chief Officer [email protected] Manager [email protected] samantha.mauger@ag Tele. No. 020 8924 6222 Older People’s Services Tele. No. 020 8227 2489 econcern.org.uk Steve.Davison@bhbchc- Tele. No. 020 8270 Dr. Mary Springham tr.nthames.nhs.uk 4946 Non Executive Director Tele. No. 020 8918 0517 Role to be agreed with Page 12 other VS leads
2. Person Centred Care Brian Devlin Steve Davison Alan Ayris Intermediate Care Manager Interim Services Manager – Initial Contact Service [email protected] Development Manager [email protected] Tele. No. 020 8924 6222 Older People’s Services Tele. No. 020 8227 2783 Steve.Davison@bhbchc- tr.nthames.nhs.uk Tele. No. 020 8918 0517 3. Intermediate Care Brian Devlin Steve Davison Joan Hutton Intermediate Care Manager Interim Services Development General Manager - Localities [email protected] Manager [email protected] Tele. No. 020 8924 6222 Older People’s Services Tele. No. 020 8227 5154 Steve.Davison@bhbchc- tr.nthames.nhs.uk Tele. No. 020 8918 0517
4. General Hospital Care Brian Devlin Mary Goward Belinda Bhatti Intermediate Care Manager Assistant Director – Older People’s Case Support Manager [email protected] Service Tele. No. 020 8924 6222 [email protected] belinda. Matrons Tele. No. 020 8532 6316 [email protected] Tele. No. 020 8924 6535
5. Falls Dr. J V Mannakkara Angie McGonnell Trudy Williams Medical Director for PCT Associate PCDM Locality Manager [email protected] lynn.olver@bhbchc- trudy. [email protected] Tele. 01708 465184 tr.nthames.nhs.uk Tele. No. 020 8227 5114 St. George’s Hospital Tele. No. 020 8276 7200 117 Suttons Lane Hornchurch RM12 6RS Dr. Robert Fowler
Page 13 (also based at Oldchurch Hospital) Consultant Physician & Geriatrician Robert.Fowler@haveringh- tr.nthames.nhs.uk Tele. No. 01708 807183 6. Mental Health Dr N A Ahmad Bernard Hannah Team Mgr’ CMHT Older People Consultant Geriatrician Mental Health Commissioning Joan Hutton [email protected] Manager [email protected] Tel. No. 020 8215 6740 Bernard. [email protected] Tele. No. 020 8227 5154 Barking Hospital Tele. No. 020 8276 7846 Carolyn Jupiter NELMHT Non Acute Services Manager [email protected] Tele. No. 01277 302848
7. Promotion of Health & Brian Devlin Mathew Cole Cathy Mitchell Active Life in Older Age Intermediate Care Manager Associate Director of Public Health Director of Older People's [email protected] Mathew. [email protected] Services Tele No. 020 8924 6222 Tele. No. 020 8532 6362 [email protected] Tele. No. 020 8227 2331
9. Medicines Management Brian Devlin Sharron Morrow Debbie Woodley Intermediate Care Manager Pharmaceutical Advisor Home Care Manager [email protected] Sharron [email protected] debbie. [email protected] Tele. No. 020 8924 6222 Tele. No. 020 8532 6370 Tele. No. 020 8227 2290
Elaine Mason Deputy Chief Pharmacist Page 14 [email protected] Tele. No. 020 8970 8010
NSF Champions Julie Lamb Cathy Mitchell Councillor Val Rush Associate Director of Intermediate Director of Older People's Services [email protected] Care & Rehabilitation [email protected] Tele No. 020 8591 1587 [email protected] Tele. No. 020 8227 2331 Tele. No. 01708 708307
Dr. Mary Springham Non Executive Director
AGENDA ITEM 5
THE EXECUTIVE
28 JANUARY 2003
REPORT OF THE DIRECTOR OF HOUSING OF HEALTH
BEST VALUE REVIEW - CUSTOMER FIRST: A NEW FOR DECISION ERA IN ACCESS TO PUBLIC SERVICES
This report presents the results of a best value review which has major implications for th Councils services.
Summary
This report sets out the first steps towards a whole new way of delivering public services. It presents the findings of a best value review of Customer First which is a new approach to how all Council and other public services are made available The Best value review paves the way for improvements in handling enquiries from the public on the phone, in person, by e-mail or other electronic means.
Recommendation
Members are asked to agree the detailed recommendations set out in the report and in particular:
1. The new vision for Customer First. The vision is ‘An excellent initial contact service with high standards of quality and performance’; 2. That a Customer First Team should be established to operate as the intelligent client for the programme and ensure that improvements to service are based on the Community Priorities and are the product of wide ranging public and stakeholder consultation; 3. That new access arrangements be developed in conjunction with partners through the Barking and Dagenham Local Strategic Partnership; 4. That an outline business case be prepared showing the options for improving customer services; and 5. That an initial business case will review best practice in the light of local requirements and make recommendations about the type of services required and how to implement them.
Contact Officer: Lawrence Ashelford Head of Customer First 020 8227 5730 (Tel) 020 8227 5705 (Fax) 020 8227 5755 (Minicom) Email: [email protected]
1. Background to the Review
1.1 The Council has made significant improvements in the ways in which the public can access services .For example the initial contact service in Social Services, the housing repairs call centre and developments to the Councils web site all offer improved access and information to the public. However, the starting point for the
Page 15 review is an acknowledgement that access to many of the Council’s services can be streamlined and improved in order to compare with the Beacon Councils which are highlighted by the Improvement and Development Authority (IDEA). On this basis the review did not document in detail all the systems currently in operation across the Council.
1.2 It is widely acknowledged that at present the range of enquiries that are received cannot easily and quickly be resolved through a single point of contact, such as a telephone call or a visit. We know from the consultation carried out as part of the review that this is something the public would like improved . 1.3 The review report is presented in Appendix A.
1.4 The review is set in the context of the Councils Modernisation Programme including the new national strategy for e government - which was published in draft form while the review was in its final stages.
1.5 The review has been thoroughly revised since July 2002 to ensure that it reflects Members concerns and meets the standards required for such a wide ranging and cross cutting review .
1.6 During the course of the review Members, officers and the Trades Unions have developed a protocol on workforce matters in best value and contracting Consistent with this the Members on the review fully support opportunities to invest in staff development and training for existing staff and to maximise the benefit from existing systems wherever possible. This is set out clearly in the Option Appraisal and reflected in the Improvement Plan
2. Putting the customer at the heart of everything we do
2.1 The Customer First Best Value Review is a crosscutting review looking at all aspects of the Interface between the Council and the public .For the purposes of the review, ’the public’ includes local people, other agencies and businesses. Customer First is closely linked to the Council’s wider modernisation agenda and particularly to the development of e Government.
The outcome of the review is that we have developed a new vision for Customer First. Our vision is ‘An excellent initial contact service with high standards of quality and performance’. In terms of improved customer service this means that • Customers enquiries are answered quickly and they are not passed from one person to another • Customers do not have to repeat the same information to many different people • Customer enquiries are resolved quickly without the need to chase progress or demand further action • Customers receive services in a way and at a time that is convenient to them rather than to the organisation • Members find it easier to track enquiries from constituents and examine management information such as complaints within their wards. • Customers get excellent customer care every time based on the Councils nine corporate customer care principles - excellent customer care also means we are always looking for ways to improve the service.
Page 16
These are the criteria against which the quality of customer service should be judged. Taken together these criteria and the key issues for modernising customer will
• Ensure easy access to all public services • Mean that we can Identify, anticipate and satisfy customer requirements • Support the achievement of top quartile performance.
To create these changes we will consider the implications for staff who deal with initial contact with the public as well as all staff who are in contact with the public. The Council’s plan to introduce Investors in People will have an impact in improving customer service amongst this wider group of staff. We will also need to consider the systems and working arrangements needed to deliver this large scale complex programme.
2.2 The review recommends that we establish a Council wide programme to put the customer at the heart of everything the Council does. This is about improving the quality, choice, accessibility, and cost effectiveness of public services. It involves extending the ways in which the public can access services and the times at which they can be accessed. It includes reviewing how we should proceed to deal with the majority of public enquiries. Customer First is closely linked to e government. The national strategy for e government has now been published .The Customer First initiative will be closely involved in implementing this locally.
2.3 The review recommends some ways of improving customer access; It also recommends establishing a strategic plan (Balanced Scorecard) for Customer First and a strategy for e Government.
2.4 Detailed options showing how access to council services can be improved will be prepared as an outline business case by March 2003.
3. Improving access and improving services
3.1 Customer First involves changing the ways the Council makes services available to the public. This might include
• Improving customer relationship management • Researching the need to improve services for personal callers. • Improving local contact arrangements based initially on existing arrangements • Reviewing opportunities to use other local centres for improving access • Developing a marketing function across the council in order to improve our understanding of local peoples' needs-and to design and promote service changes on this basis. • Streamlining decision making so that front line staff can staff are clear when a professional decision is required but can otherwise take things forward for the customer • Reviewing and streamlining back office systems and processes reducing bureaucracy wherever possible. • Retraining all the staff who deal with the public when they first contact the Council.
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3.2 The review also recommends extending the use of the Council’s website and information services to meet the national e-government targets. To achieve these changes will require a considerable shift in the way we think about our customers – and changes in working practices and systems.
4. Electronic government (e government)
4.1 Customer First is closely linked to the E-Government Strategy and will be planned and developed alongside it. This is made clear in the Improvement Plan. While the E-Government Strategy proposes using new and emerging technology to improve access to existing services, it also provides the means to redesign some services to meet the current and future needs of customers.
4.2 The work already undertaken to upgrade the Council’s Financial and Human Resource Systems, the on-line centres, the availability of personal computers in schools and libraries, and personal computers for elected Members are also part of the e government agenda 4.3 The outline business case will show in detail what needs to be done to meet the requirements of the national e-government strategy .A draft strategy for e- government is presented elsewhere on this Agenda.
5. Findings from the best value review
5.1. From consultation with elected Members and with the public the challenge is to:
• Provide easy access to all services for all sectors of the community. • Provide flexible, extended opening hours. • Provide services in different ways that meet customers needs • Provide an extended service over the phone, which is most peoples preferred way of contacting the Council.
5.2 The review concluded that this will involve significant change across all Council departments. It is likely to involve a variety of new ways of working. It is also likely to involve a variety of partnering arrangements - both with the public service agencies and with private sector companies with expertise in the relevant new technologies.
5.3 The consultation undertaken for the review found that while there is a high degree of satisfaction with the Council, people want a quicker, more accurate service – and they want an answer from the person they speak to. They do not want to keep being passed on to someone else. People are interested in the idea of a call centre and one-stop shops – as long as the service is still provided by a human voice.
5.4 The Council has a better than average satisfaction rating for its general service provision compared to other Outer London Authorities. However this masks some serious concerns about performance. The majority of Councils visited as part of the review – or awarded Beacon Status for accessible services have adopted the call centre and one stop shop model.
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5.5 Customer First does not yet exist as a discrete service. It is clear that there is a market in all the areas of service development that would be involved in setting up and running a modernised customer access service. However, to create a Customer First service is a major Council wide initiative. It is therefore proposed that the first stage is to produce an initial business case, which examines the options in detail - including reviewing what the market has to offer.
5.6 An option appraisal has also been undertaken. It shows that Customer First is a complex strategic initiative covering all parts of the Council and its services. It encompasses a number of areas of service development.
• Systems design and procurement - for example introducing new software which allows staff to track all the dealings that someone has with the Council no matter which department is dealing with them. This is called customer relationship management • Systems implementation and development • Managing staff changes • Development of premises/ facilities management.
As part of the improvement plan opportunities to invest in staff development and training for existing staff and to maximise the benefit from existing systems will be reviewed and developed wherever possible.
5.7 The outline business case will provide detailed options in each of these areas for Members to consider.
5.8 However, because of the scale and nature of this development these decisions need to be carefully planned. The management arrangements to do this are set out in a separate report on this agenda.
5.9 The improvement plan sets out the type of changes required to make a difference for the customer it will be developed in more detail in the outline business case.
6. Recommendations of the best value review
6.1 The recommendations of the review are set out in the report which is at Appendix A. They are not reproduced here for the sake of brevity as they provide a detailed breakdown of all the things that need to be done to start this major programme of change. Members are asked to agree the recommendations of the review. The resource Implications are set out elsewhere on this agenda
Background Papers The Best Value Review Report on Customer First.
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Page 20 Appendix A
BEST VALUE REVIEW
CUSTOMER FIRST
FINAL REPORT OF BEST VALUE REVIEW OF CUSTOMER FIRST:
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Summary
1. Introduction 3
2. Context 3
3. Boundaries and scope of the review 4
4. Challenge 4
5. Consultation Phase 4
6. Compare Phase 5
7. Compete Phase 5
8. Option Appraisal 6
9. Recommendations 6
Final Report
1. Introduction 7
2. Context 12
3. . Boundaries and Scope 14
4. Challenge 15
5. Consultation 24
6. Compare 29
7. Compete 36
8. Option appraisal 38
9. Recommendations 42
10. Improvement Plan 45
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Page 22 Summary
1. Introduction
The Customer First Best Value Review is a crosscutting review looking at all aspects of the interface between the Council and the public. For the purposes of the review, ’the public’ includes local people, other agencies and businesses. Customer First is closely linked to the Council’s wider modernisation agenda and particularly to the development of e-government.
The outcome of the review is that we have developed a new vision for Customer First. Our vision is ‘An excellent initial contact service with high standards of quality and performance’.
We want to • Ensure easy access to all public services • Identify, anticipate and satisfy customer requirements • Support the achievement of top quartile performance.
To create these changes we will consider the implications for staff who deal with initial contact with the public as well as all staff who are in contact with the public. The Council’s plan to introduce Investors in People will have an impact in improving customer service amongst this wider group of staff.
We will also need to consider the systems and working arrangements needed to deliver the vision.
2. Context
This review has been undertaken against a background of rapid change and recognised performance improvement for the council. At present access to Council services operates in different ways. Two key service areas are already run through call centres. These are the Initial Contact Service for Social Services, and the Repairs call centre for all housing repairs. A new model of integrated working is being developed between the Primary Care Trust and the Social Services Department. Plans are being developed to merge elements of the two management structures.
The major socio/economic characteristics of the London Borough of Barking & Dagenham are important features in the overall context in which this review has taken place.
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Page 23 The review has taken account of the overall vision for the Borough – the 2020 Vision – which is within the Community Strategy, and the government’s agenda for e- government.
3. Boundaries and scope of the review
• The review includes all initial contacts initiated by the public. • These contacts could be by 'phone, minicom, letter, fax, in person, other electronic means • The contact could be for a service, as a complaint or for information
4 Challenge
The Council acknowledges that access arrangements need to be simplified and extended to better meet the needs of the community. It also acknowledges that it does not have experience in some of the new ways of making services available and will have to have regard to best practice elsewhere.
The Challenge phase was used to provide an honest assessment of current arrangements for customer interface, consider external and internal drivers for change and take account of the views of as wide a range of stakeholders as possible.
The outcomes show that delivering the required improvements will require changes to systems, organisation and culture and the options for achieving these are set out in the improvement plan.
The Members on the review are keen to learn from examples of best practice in both public and private sectors. During the course of the review Members, officers and the Trades Unions have developed a protocol on workforce matters in best value and contracting.
Consistent with this the Members on the review fully support opportunities to invest in staff development and training for existing staff and to maximise the benefit from existing systems wherever possible.
5. Consultation Phase
Local people, other stakeholder groups and staff were consulted to help decide what sort of service is needed and how we are doing now.
Key findings include: -
• 62% of residents are currently satisfied with the way that Barking & Dagenham is run. The Best Value Performance Indicators show that levels of satisfaction vary within different services
• More information is needed on what some ‘Hard to reach’ groups think about the Council and what they would like to see in the future
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• 67% of residents who took part in the questionnaire survey stated the preferred method of access to Council services is the telephone. Interest was shown in the development of a call centre to allow increased access to the Council.
• Participants of the various consultation processes also wished (given the opportunity) to access the council by visiting an office and having face to face contact. Residents are generally positive about the idea of one-stop shops.
• The findings show that there is some interest in extended opening hours. This would be more convenient for various stakeholder groups.
6. Compare Phase
This part of the review looks at best practice and performance data in the Local Authority sector in recognition of the wide range of services provided by Councils. The Council will continue to learn from best practice as part of the development of the Customer First Initiative.
• LBBD has a better than average satisfaction rating for its general service provision compared to other outer London Local Authorities.
• All Councils that were visited or contacted have either established a Call Centre for seamless service delivery or are in the process of doing so.
• Of the four Councils awarded Beacon Council Status under the Accessible Service theme, three have implemented a One Stop Shop and Call Centre model with the remaining Council looking to do so in the near future.
The approach to public access being adopted by many authorities is a One Stop Shop and Call Centre model for customer service.
7. Compete Phase
Customer First does not yet exist as a discrete service. The role of providing a first point of contact for the public sits in a variety of posts across the different departments of the Council. In some areas this role is already highly differentiated - for example the staff who work in the Initial Contact Service in Social Services, or the staff who work in the Housing Repair Service.
However, this review is not just about the existing service. It envisages a completely modernised approach to Customer First. This includes new systems to support staff in dealing with the public and new ways of offering access to services. These might be electronic (though the website, digital TV, smart cards); or in person on the telephone or over the counter.
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Page 25 The current service is highly dispersed across different posts and roles across the different departments of the Council. It is therefore not feasible to provide an accurate assessment of the cost of the current service. It is recognised that this information must be available in future.
However, initially at least, creating a modernised service will involve new arrangements which will require additional financial investment as well as investment in training and developing existing staff.
8. Option appraisal
The seven options for procurement were reviewed. Customer First is a complex strategic initiative. It encompasses a number of areas of service development.
• Systems design and procurement • Systems implementation and development • Managing staff changes • Development of premises/ facilities management.
The Council will adopt an appropriate approach to each of these areas.
9/10 Recommendations/Improvement plan
These changes go to the heart of everything we do as a Council and the way we do them. The implementation plan recognises that such a major programme will require some expertise not currently available in the Council.
It is based on:-
• Establishing the Customer First Initiative including implementing the balanced scorecard and e government strategy • Setting up the Customer First Programme board to oversee the programme • Identifying the projects which will make up the overall programme • Doing a risk assessment to help us plan and prepare properly • Identifying public sector partners • Identifying the skills required to support the projects and programme co- ordination • Procuring relevant specialist expertise to plan and implement the programme • Implementing the projects
There are approximately 320 staff who currently deal with the public at the first point of contact. The changes proposed will involve significant retraining for these staff .In turn this will require investment and will also need ongoing discussion with relevant Trades Unions.
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Page 26 FINAL REPORT OF BEST VALUE REVIEW OF CUSTOMER FIRST
1. Introduction
1.1 The Customer First Best Value Review is a crosscutting review looking at all aspects of the Interface between the Council and the public. For the purposes of the review, ’the public’ includes local people, other agencies and businesses. Customer First is closely linked to the Council’s wider modernisation agenda and particularly to the development of e-government.
1.2 The review took place between January 2001 and December 2002, and was partially supported by an external consultant, and critical friend. Details are provided in the evidence file.
1.3 The original title of the review was “Public Interface”. It soon became apparent that whilst this reflected the actual processes being reviewed, it did not reflect the aims and intention of the review and the desire of the Council to introduce changes in the way that people can access the Council and its services. The determination to create improvements in access arrangements is fully supported by the Council in keeping with the community priorities. The starting point for the review is therefore an acknowledgement that changes are required to improve access arrangements. With this in mind, the review has not dwelt upon how things are done at present.
1.4 The Council intends this review to bring about a step change in the way the public can access services. This is a long - term commitment, which involves improving the quality of services as well as the way in which they are accessed. It means creating new access services and reviewing, improving and simplifying back office systems. In turn this will also improve internal services for example communication between departments.
1.5 Improving services and improving access to services will support a number of the Councils long - term goals both in relation to service performance and in relation to improving governance. Excellent services delivered in a helpful and accessible way will help raise public pride and build confidence in the community – and also help to foster public participation and engagement.
1.6 The background to this review is the Councils 2020 vision and its overall modernisation programme, as set out below.
1.7 The key issues in providing a modern service are
• Determining which services should be accessible on a 24 hour a day, 7 day a week basis and making them available
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Page 27 • Services should be available through a number of easy to use channels • Services should be available in appropriate languages and formats • Decision making should be streamlined and simplified wherever possible • New access arrangements and new ways of delivering services should be based on consultation with the public and with other stakeholders • Public services should be available on an integrated basis wherever possible
The outcome of the review is that we have developed a new vision for Customer First. Our vision is
An excellent initial contact service with high standards of quality and performance
In terms of improved customer service this means that • Customers’ enquiries are answered quickly and they are not passed from one person to another • Customers do not have to repeat the same information to many different people • Customers’ enquiries are resolved quickly without the need to chase progress or demand further action • Customers receive services in a way and at a time that is convenient to them rather than to the organisation • Members find it easier to track enquiries from constituents and examine management information such as complaints within their wards • Customers get excellent customer care every time based on the Councils nine corporate customer care principles –excellent customer care also means we are always looking for ways to improve the service
These are the criteria against which the quality of customer service should be judged.
Taken together these criteria and the key issues for modernising customer services will
• Ensure easy access to all public services • Mean that we can identify, anticipate and satisfy customer requirements
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Page 28 • Support the achievement of top quartile performance.
To create these changes we will consider the implications for staff who deal with initial contact with the public as well as all staff who are in contact with the public. The Council’s plan to introduce Investors in People will have an impact in improving customer service amongst this group of staff.
1.8 The Council’s approach to best value is set out in the best value toolkit, which provides a framework for reviews. This review was undertaken by a team drawn from across the Council. Council managers have been trained in the techniques of best value to ensure a consistent approach to undertaking reviews.
1.9 The review draws upon the Council’s existing knowledge of what is important to local people. During 2000 the Council undertook, using MORI, wide ranging consultation with the community. The issues, which are important to the community, include policing and health. As a result, 7 Community Priorities have been developed which are: -
• Promoting equal opportunities and celebrating diversity • Better education and learning for all • Developing rights and responsibilities with the local community • Improving health, housing and social care • Making Barking & Dagenham cleaner, greener and safer • Raising general pride in the Borough • Regenerating the local economy
These priorities now determine the Council’s Balanced Scorecard, which is the Council’s overall planning and management system. The improvement plan for this review has been prepared as a Balanced Scorecard.
1.10 In May 2000 the Council moved away from the old Committee structure to a Cabinet structure with portfolio holders. This is a fundamental change in the way that Barking and Dagenham deals with its services, with the portfolio holders each holding one of the 7 Community Priorities, which in themselves are completely cross-cutting and not based on service departments. This has streamlined decision making, and put greater emphasis on policy and performance. It also provides a strong platform upon which to build new front door services where the majority of enquiries can be dealt with at the initial point of contact. The Council has been assessed as ‘Fair’ during the Comprehensive Performance Assessment (CPA) process, and noted as one of the fastest improving authorities in the country by the Audit Commission. The Council knows that it can do better – including improving access, and this is acknowledged in the CPA report.
1.11 About the same time, the Council also relaunched its 9 principles of Customer Care and the customer care standards, recognising the need for change within delivery of services, not just of processes, but also of
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Page 29 attitude and culture - including areas like plain English. Each department has a senior manager responsible for promoting Customer Care, and a small team has been set up within the Chief Executive’s department setting out the framework for Customer Care - including regular monitoring by the Chief Executive. These standards will be built upon for the Customer First Improvement Plan. A senior manager has been appointed to lead a Council wide initiative to promote e- government and to put the customer at the heart of everything the Council does. This will be known as the ‘Customer First Initiative’.
1.12 The Council wishes to take every opportunity to promote the economic, environmental and social wellbeing of the area. This is reflected in the Community Priorities and vision for Barking & Dagenham for the next 20 years. (“B&D 2020 Vision”). The Community Strategy takes these as the basis upon which to build.
1.13 This review has also been able to take account of the publication from the Prime Minister entitled "Reforming our Public services - Principles into Practice". This states that services should be built around the needs of the customer, improving choice, responsiveness, accessibility and flexibility. This will involve meeting national standards, for example the e-government target. In turn this will require new ways of working, something the Improvement Plan recognises.
1.14 The review also supports the Councils intention to establish a Public Service Agreement (PSA). The PSA is based upon improving services, which are important to local communities and reducing bureaucracy. As such the PSA will take account of the Customer First agenda and vice versa. The PSA proposal has now been submitted and targets are being negotiated
1.15 This review of Customer First, has taken account of earlier Best Value reviews and inspections which have been completed, on front line services. Generally the inspections of these reviews have indicated that Barking & Dagenham is using Best Value to drive change and improve services. With the exception of the reviews of Streetscene and Libraries (which did not get a “will improve” rating) all inspections so far have indicated that services either will, or will definitely improve, and we consider this a positive platform to build on.
1.16 At present access to Council services operates in different ways. Two key service areas are already run through call centres. These are the Initial Contact Service for Social Services, and the Repairs call centre for all housing repairs. A new model of integrated working is being developed between the Primary Care Trust and the Social Services Department. Plans are being developed to merge elements of the two management structures. The Improvement Plan for the Customer First review includes links with Health, thus supporting the Community Priority to improve health, housing and social care. In addition the Revenue and Benefits service has reviewed its customer service
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Page 30 arrangements and an action plan is being developed to create improvements for the public. The new Community Housing Partnership arrangements are also creating a new focus on the customer.
This range of developing access arrangements means that there are many opportunities to improve access to services and customer service. These will be subject to ongoing public and staff consultation. In the same way that the Revenue and Benefits service is taking the opportunity of this review to make progress in developing customer service, the Council will also seek other opportunities to create improvements using the expertise of staff and of elected Members in tandem with public consultation.
1.17 The review acknowledges that customer contact varies between the 3 large services that receive most customer contact by phone (social services, housing and revenue services); and other services which do not receive as much traffic but which may be equally as important to the public. The implementation plan distinguishes between these services.
1.18 The Council recognises that its reputation is crucial to the success of its regeneration plans and for other inward investment. Improvements in the Borough’s reputation are evident in recent inspections and peer reviews from IDeA, and recent awards including:
• the LGC award for Management Team of the Year 2002, • 6 Chartermarks • inclusion in two Audit Commission reports as case studies on performance management.
1.19 This review has taken account of the document “Modern Councils Modern Services - Access for All” linking service delivery to the e- government agenda. The Improvement Plan for Customer First is very closely linked to the implementation of the e-government strategy for Barking & Dagenham and will also be led by the same Manager.
1.20 PriceWaterhouseCoopers carried out diagnostic work for Barking & Dagenham on the amount of service contact already carried out via electronic means including by computer and telephone. This showed that the 50% target would be achieved during 2002. Since then a more detailed check has been undertaken for the Implementing e- government 2 statement as required by the Office of the Deputy Prime Minister and this is available on our website at www.Barking- Dagenham.gov.uk
1.21 The Customer First Initiative will be based on a thorough understanding of local needs and aspirations. The Community Strategy and Local Strategic Partnership are now providing opportunities for closer working with the community, as are changes to the housing service through the Community Housing Partnerships, which are being set up during
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Page 31 2002/3. This is a strong basis on which to build improved consultation and a new approach to marketing within the Council.
2. Context
2.1 The major socio/economic characteristics of the London Borough of Barking & Dagenham are important features in the overall context within which this review has taken place.
2.2 Barking & Dagenham is part of the East Thames Gateway regeneration area, with considerable areas for regeneration including the Ford site and is currently ranked 15th most deprived Borough in the country.
2.3 The following are important factors when considering service delivery within Barking & Dagenham: -
• Higher than average levels of unemployment for London. • Lowest personal income levels in London. • Higher than average dependence on benefits for London. • Higher than average incidence of single parent families for London. • Lower than average levels of literacy and numeracy amongst adults for London. • Percentage of the population with higher educational qualifications the lowest in the country. • Lower than average for levels of work-related skills for London. • Highest proportion of pensioner households in London. • One of the highest levels of long term limiting illness both in London and the country.
Against this should be set:-
• The considerable improvement in education attainment over the last 10 years. • The new partnership with the Primary Care Trust. • Increasing property prices. • Considerable investment in the Council’s own housing stock through the Shape-Up project and now the Major Repairs Allowance. • New and innovative schemes of housing for older people. • New hospital to be built using private finance initiative on the edge of the Borough. • Attraction of partners to work with the Borough in improving both services and regeneration generally (new school will be built using PFI).
2.4 Examples of Good Practice
Access to services is still provided departmentally in a variety of different ways and to different standards. However over the past few years the Council
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Page 32 has been making significant efforts to open up its services to the public and improve standards of customer care. The commitment and enthusiasm of staff have been instrumental in securing improvements such as the following:
Initial Contact Service
The Initial Contact Service (ICS) was established to provide a single access point for people wanting advice, information or help from Social Services. The majority of callers make contact by telephone, through a single access number, with most calls being answered within 5 seconds.
The service is available during normal office hours and the Emergency Duty Team operate a similar screening service for calls up to 11.30 p.m.
Since its inception, links have been built with other council and healthcare services to enable ICS to provide a more holistic, integrated service.
As this service is integrated into the new Primary Care Centres there will be an opportunity to review the best way to provide advice and information on health and social care possibly in conjunction with other public services.
Housing Repair Call Centre
The Housing Repair Call Centre deals with all telephone calls relating to the repair of the Council’s 22,000 properties. The 11 members of staff deal with in excess of 142,000 calls each year.
Call Centre staff ensure that they get all the relevant information from callers to enable them to deal with all requests or enquiries efficiently. This might be logging a request and making an appointment for a repair or dealing with an enquiry, such as where contractors have failed to attend.
Following a Best Value review of the repair service in 2001, regular telephone surveys have been introduced to get feedback from service users and enable service standards to be monitored. The majority of users felt the 20 second target time for answering the phone was reasonable and said this was being met in over 80% of cases. More than 93% of customers surveyed were satisfied with the overall service provided (April 2002).
Respondents have expressed interest in longer operating hours (originally 8.30 to 4.45 Monday to Friday) and an extended service was piloted and evaluated. The service is now available from 8.00 to 6.30 Monday to Friday, with emergency assistance available 24 hours each day.
The call centre has been market tested as part of a package of services following the best value review of repairs.
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Page 33 Customer First Charter Mark
The Charter Mark is a recognised sign of excellent, customer-focused services. The Council has embraced the scheme and has already gained six Charter Marks, with other applications in the pipeline awaiting assessment.
Several of the successful submissions were for services with a direct public interface such as Housing Advice, Consumer Advice/Trading Standards and the Asylum Seekers Unit.
All services receiving the award have demonstrated high standards of customer care by, for example, ongoing consultation to set service standards and assess customer satisfaction. They have also shown improvements in the range and quality of information available to the public and initiatives to make the service more accessible to all.
Best Practise in Call Handling and Best Practise for Personal Callers
As services in the Borough are reshaped and technology changes, this review offers an opportunity to explore different ways of providing information, advice and access to services. Experience elsewhere suggests that best practice can be achieved by implementing small scale changes on a pilot basis and building on these.
‘Mystery Shoppers’
To enable us to monitor the quality of front line services from the users perspective, the Council established a team of ‘mystery shoppers’. This comprises a small team of local people who undertake regular tests of front line services both by telephone and by visiting offices and reception areas. Feedback from them has been used to drive improvements.
The results of the exercises show that many of the council’s front line staff are providing excellent standards of customer care.
Results for the latest exercise (November 2002) show that 84% of telephone responses were rated as good to excellent. This is an improvement on previous years. 80% of visits were evaluated as good or above – a slight drop in previous years’ performance.
Findings
The above are examples of good practice within the Council. Future proposals need to build on these successes and extend best practice throughout the organisation.
3. Boundaries and scope of the review
3.1 The review set boundaries and issues for the review as follows: -
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Page 34 • The review will include all initial contacts initiated by the public. This does not include cases where someone has to be referred for a more specialist service for example the specialist assessment undertaken by Social Services. • These contacts could be by 'phone, minicom, letter, fax, in person, other electronic means. • The contact could be for a service, as a complaint or for information. • Some tasks that are currently referred to a specialist could be automated/dealt with at the initial contact - to be investigated as part of the review. • The review will make recommendations about Customer Care, standards and behaviour. • The review will ensure that where referrals to a specialist are required these will take place effectively. • The Improvement Plan will ensure that there is an organisational structure that can support the recommendations for change. • The Improvement Plan will be achievable and give time for specialist services and the public interface to change. • The review sees the needs of Members as requiring particular attention to ensure that they can work effectively on behalf of the people of the Borough. • The review should cover all initial public contact by:
− A voluntary sector/not for profit sector organisation − Schools − Business − Individual − Applicant for a job − Employees as residents − Information seeker − Ex-employee on Pension Scheme − Media − Voters − Researchers − People who visit, live or work in the Borough, or have relatives or friends who live in the Borough
The review will look for opportunities to draw upon and develop the expertise of staff; and to maximise value from existing Council systems
4 Challenge
4.1 Background
The challenge phase, recognised as being one of the most difficult parts of the Best Value process for Local Authorities, is designed to ask fundamental questions about why, how and by whom a service is provided. The Council acknowledges that access arrangements need to be simplified and extended to meet the needs of the community. It also acknowledges that it does not
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Page 35 have experience in some of the new ways of making services available (for example integrated contact centres) and will have to have regard to best practice elsewhere.
‘Customer First’ encompasses all initial contact with the Council for information, advice and action by individuals, organisations and businesses. There is no doubt of the need for this interface. Our challenge therefore focused on:
• Exploring ways of improving our interface with the public so that it delivers the Council’s vision and puts the customer first • Challenging attitudes, ideas and assumptions as well as systems and procedures • Ensuring we are well placed to respond to the ‘modernising agenda’ including the challenges and opportunities presented by e-government and developments in technology • Exploring different patterns of delivery and suppliers in line with the Council’s Procurement Policy
It is also clear that some parts of the initial contact made by the public require advice, information or advocacy support. This should also be available at the first point of contact.
The challenge process was undertaken using the framework in the Best Value toolkit and included:
• Discussion at regular meetings of the Review team. • Analysis of how the service is currently organised and operating, including performance information. • Comparison of performance through relevant BVPIs and with best practice authorities and organisations (detailed in Section 6). • Using the results of consultation exercise with various stakeholders (detailed in Section 5). • Review information and inspection reports from other Best Value reviews, particularly public relations, property services and repairs. • Studying relevant documentation, including key national reports.
The issues paper at Appendix 1 lists the key findings from the Challenge phase.
4.2 Involving Elected Members in the Challenge Process
Three Members have been part of the review team (Councillors Mrs Twomey, Mrs Rush and N. Gill) and have all been closely involved in the process. They have attended meetings of the Review Team and received all papers. They also participated in visits to other authorities and public consultation meetings. Councillor N. Gill left the council at the last election
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Page 36 In addition, a special meeting for all Members held in September 2001 was well attended. Involving elected Members in the review process has greatly strengthened the corporate commitment to change.
Key challenge findings from elected Members were:
• Members felt the review must be wide-ranging and cut across all parts of the Council structure. • The resultant solution should achieve borough-wide coverage and enable easy access for all, including minority and hard to reach groups. • There was strong support for change.
The Members on the review are keen to learn from examples of best practice in both public and private sectors. During the course of the review Members, officers and the Trades Unions have developed a protocol on workforce matters in best value and contracting.
Consistent with this the Members on the review fully support opportunities to invest in staff development and training for existing staff and to maximise the benefit from existing systems wherever possible.
4.3 Involving Local People in the Challenge Process
Two challenge sessions with local people were held in July 2001. This was done by way of focus groups drawn from the 1,000 strong Citizens’ Panel and convened and conducted by MORI. 16 local people attended the focus group.
In addition a number of consultation exercises were undertaken during the review and the information was fed into the challenge process. To ensure we took account of as wide a range of views as possible, care was taken to identify a wide range of stakeholders and use a variety of consultation methods. These are described more fully in section 5.
Use was also made of outcomes from other relevant consultation conducted recently outside of this review.
The review tried to find ways of engaging positively with ‘hard to reach’ groups, such as people from black minority ethnic backgrounds, disabled people and young people. Significant effort was put into making the review as inclusive as possible, including a meeting with the Community Legal Partnership, a group of community/ voluntary organisations offering information, advice and advocacy services. Further details are provided in the ‘Consult’ chapter.
Key challenge findings from local people were:
• Local people wanted customer-focused services with flexible, extended opening hours. • There was support for one-stop shops in neighbourhoods and call centres, provided they retained a ‘human voice’.
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Page 37 • Telephone is the main and preferred contact method, but needs to be answered promptly by someone who can deal with the query and not pass the caller round. • There was limited, but growing, interest in other electronic systems with recognition that this was the way of the future.
4.4 Internal Challenge and Scrutiny undertaken during the Review
The Review team included senior officers from all service departments and a representative from the Trade Unions. The team met regularly to discuss findings as the review progressed.
There were workshops and focus groups with customer facing staff and a briefing meeting with Trade Union representatives (see section 5). These have now been extended to regular meetings between the lead officers and the trade unions.
Challenge sessions were held with The Management Team and Departmental Management Teams.
The review team also met with the Council’s Equalities and Diversity Group. Both groups agreed to regularly exchange information to support one anothers work.
Regular quarterly meetings with the Chief Executive checked on progress and also allowed for challenge of the processes and findings of the review.
The review team also took into account findings from two risk assessment workshops run with senior managers by PricewaterhouseCoopers and reported in their Audit Letter 2000/01. This report acknowledged the significant progress made by the Council, but identified 6 critical areas that the Council would still need to focus on to achieve its objectives:
- strategic use of resources - learning - communicating - management of change - vision and delegation - partnership
Since then a significant amount of preparation work has taken place and this is outlined in the implementation plan. The Auditors Management Letter of December 2002 states:
“ The Council has made much progress over the year. There is clarity of the overarching vision and direction regarding its e-agenda and a good understanding and appreciation of the issues required to be addressed in getting there. The supporting corporate stewardship arrangements now in place put the Council in a good position to move the agenda forward. This
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Page 38 should facilitate increased ownership and help give the e-agenda the level of status and prioritisation it requires within the organisation.
In order to progress, it is fundamental that Members fully endorse the recommendations arising from the Customer First Best Value review. As part of this process, there needs to be a clear consideration and articulation of all the potential implications that may arise from decisions made. To help facilitate this, a comprehensive corporate risk register identifying those potential e-related risks that will need to be managed appropriately, needs to be developed and maintained. For this to be effective, such a register should be viewed as an evolving and practical document; to be developed and monitored on an ongoing basis as part of a corporate risk management approach, thus ensuring that risks are recognised and mitigated against as and when they develop so that the benefits of the e-agenda are realised.
Whilst the significance of all the staff related issues associated with this major change initiative have been recognised, addressing these in practice will be a major step in 2003. The time and effort required for this should not be underestimated. Creating ownership, highlighting opportunities for future service delivery through internal marketing, identifying and unlocking the expertise and potential of existing staff along with capturing and addressing related training needs required to fulfil future roles, will require a fully inclusive process and a sustained commitment over time. Where expertise gaps are identified, these will need to be filled through identification and selection of suitable external partners, for example, in areas such as process reengineering and system enhancements.”
The review period coincided with a time of great change for the Council and cross-reference was made to major developments that were happening in parallel with the review. The most important of these were the review of Community Forums and the proposals to localise housing landlord services. These demonstrate the Council’s commitment to work closely with local people by creating new opportunities for local people to participate in decision making and by providing services that are responsive to local conditions with decisions taken as close as possible to, and with the maximum involvement of, those directly affected.
Other key documents that informed this review were reports from Policy Commissions, reports from BV reviews of other services and the Council’s review of civic accommodation.
Key findings from the internal challenge were:
• All services and departments should be open to review and we need to think beyond the bounds of our experience. • There are examples of good practice in the Council and these should be built on • There was support for single point of contact/one-stop shops – organisational barriers need to be tackled to achieve this.
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Page 39 • Getting in touch should be easy and convenient with a choice of times and means of communication. • Proposed changes must be capable of implementation – both in terms of resources and skills/expertise required. • The Council should work in partnership with other providers to enable easier access to all public services. • Staff empowerment and training are key to success in ensuring appropriate staff attitudes. • We should make the best use of the latest technology to improve efficiency, access and service delivery. • Physical and language barriers to access should be removed and a proactive approach taken to reach disadvantaged groups.
4.5 External Challenge and Scrutiny undertaken during the Review
Kris Hibbert, Principal Member Development Manager from the Association of London Government (ALG), was recruited to the review team as a critical friend. She has worked with elected Members on the modernising agenda and is in touch with a number of customer first/accessible service initiatives in London. Her role was to introduce new ideas and challenge Barking and Dagenham’s views and approach to providing services. She attended review team meetings since October 2001 (when she was recruited) and contributed to the general discussions as well as suggesting specific areas that could be explored. Her key role, however, was to act as an independent ‘sounding board’ by reviewing the findings from each stage of the process as it was drawn to a conclusion.
4.5.1 A number of the Council’s first year BV reviews were inspected during the course of this review. Inspectors’ comments and recommendations relating to Customer First issues were also used to challenge the service.
4.5.2 Full account was taken of the need to respond to national drivers for change, including those set out in ‘E-Government – Delivering Local Government On-Line’ (February 2001) and ‘Modern Councils, Modern Services – Access for All’ (June 2001). There is also the need to respond to the Government’s challenging target for all public services to be available electronically by 2005.
4.5.3 The Review team was concerned to ensure that its work progressed alongside action by the Council to take account of the requirements placed on local authorities by the Government with regard to delivery of services by electronic means and the whole ‘modernising’ agenda. To this end the Council’s ‘Implementing Electronic Government Statement’ was considered, together with comments on e-government in the Audit Letter 2000/01.
4.5.4 A report from PricewaterhouseCoopers ‘e-government Diagnostic Review 2001/02’ made a number of general observations pertinent to the Customer First review, which confirmed the judgements and
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Page 40 conclusions reached by the review team.
4.5.5 Key findings from external challenge were:
• Need to make clear links between Customer First/e-government/ICT strategy and develop a corporate business case for introduction of modern technological systems and practices. • Good communication with and between staff and their involvement is essential. • Need to develop and promote partnership working and break down departmental/professional barriers. • Scale of change management required should not be underestimated. • Further work needed to gather baseline information on customers, service usage, local needs and current systems. • The website has been dramatically improved, but further work is needed to maximise benefits of this and other available technology.
In addition, the Council’s e-government strategy should:
• Facilitate a step change in the way the Council inter-relates with citizens and partners. • Improve service efficiency and effectiveness and support high performance culture. • Enable citizens to access services in a way that meets their needs, ensuring that no group is disadvantaged by the new service delivery methods • Encourage greater service take-up and involvement in the democratic process.
4.6 How Comparison was used to drive the Challenge
4.6.1 During the course of the review, a variety of methods was used to compare Barking and Dagenham with the best performing councils and these are detailed in section 6 of this report.
4.6.2 As the compare phase progressed, the findings were considered by the review team and used to challenge both existing service provision and the developing proposals for the future. Key points are set out below.
4.6.3 Best Value Performance Indicators that relate to customer first issues were identified.
BVPI Description B&D London Top 25% Top 25% Average London Nationally 3 Satisfaction with the council 62% 54% 61% 70% 4 Satisfaction with complaint 33% 32% 35% 43% handling 80 Satisfaction with benefits service in relation to:
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Page 41 I Contact/access facilities 56% 66% 74% 85% ii Service in the benefit office 60% 67% 77% 87% iii Telephone service 43% 49% 57% 80% iv Staff in the benefits office 69% 70% 77% 87% v Clarity of forms and leaflets 58% 59% 64% 66% ACPI Proportion of public 10% 9% (outer N/A N/A A1 buildings accessible to London) disabled people
As can be seen above, in many areas we do not perform in the top quartile either for London or nationally.
In addition the Audit Commission Performance Indicator relating to accessibility of our buildings shows that while we are above average performance for outer London, we fall short when compared to top performing authorities such as Hounslow (57%) or Croydon (36%).
4.6.4 The review team explored the way services in recognised ‘best practice’ authorities are organised and managed by reviewing published literature and visiting sites awarded Beacon status under Accessible Services theme.
4.6.5 Best Value Inspection Reports on customer-facing services were analysed and inspectors’ comments and recommendations fed into the review process (summarised at Appendix 2) to challenge both service performance and the review process.
4.6.6 Key findings from comparison that informed the challenge were:
• That our performance against relevant national PIs is not in the top 25%. • A one stop shop and call centre model is a feature of all Beacon council sites for Accessible Services. • There needs to be a clear vision for the future that links other strategies such as equalities, customer care, asset management and Information and Communication Technology.
4.7 Ensuring that the Challenges Lead to Specific Proposals for Significant Change
As noted above, there are a number of identified issues and risks involved in a major initiative such as developing customer access services. A specific risk assessment has been carried out on the Improvement Plan for the review and the Implementation Plan for the e-government strategy. This is attached as Appendix 5.
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Page 42 4.8 Summary of Findings
4.8.1 Customer First and e-government are closely linked and a high-level, strategic approach is needed to deliver the objectives of both.
4.8.2 The location and design of some civic buildings are not suitable for modern public service delivery. Redesign/reprovision proposals need to ensure accommodation is welcoming and accessible whilst having regard to cost efficiency.
4.8.3 Getting through to the right person quickly is residents’ top priority. They want a range of channels/contact methods with flexible, extended opening hours.
4.8.4 Our performance against customer focussed performance indicators is not top quartile in a number of cases.
4.8.5 The Council has made significant improvements in the range of information available to the public and ways of accessing it. For example the website has been considerably improved and expanded. This work needs to continue, ensuring that people are not excluded because of language or other barriers. Providing clear information on what people can expect from the Council and the constraints that apply will go some way to prevent unrealistic expectations being raised.
4.8.6 Modern technological systems should be exploited to improve efficiency, access and the quality of service delivery. However, the ‘personal touch’ is valued and the choice of face to face contact should be retained.
4.8.7 People will find it easier to access public services if we work in partnership and break down departmental and professional boundaries.
4.8.8 The Council has stated its commitment to put the customer first. To do this requires more information on local needs, customer profiles, service usage and existing service provision.
4.8.9 Proposals will be wide-ranging, taking full account of best practice. Making modest improvements to administration and service delivery whilst leaving existing structures and systems intact will not be sufficient.
4.8.10 Achieving the required changes in culture and attitude will depend on investing in training, empowering and supporting staff and excellent internal communications.
4.8.11 Delivery proposals need to be capable of implementation in terms of Member/senior management commitment, money and available
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Page 43 expertise.
4.9 Conclusion
4.8.1 The Challenge phase was used to provide an honest assessment of current arrangements for customer interface, consider external and internal drivers for change and take account of the views of as wide a range of stakeholders as possible.
4.8.2 The outcomes show that delivering the required improvements will require changes to systems, organisation and culture. The options for achieving these are set out in the improvement plan.
5. Consultation Phase
5.1 Background
The Customer First review team recognised that the findings of this review would impact on all stakeholders and would change the experience of all potential customers when contacting the Authority. To ensure that these changes can meet the expectations of stakeholders, it was vital that meaningful consultation took place during the period of the review, which would not only challenge the way in which services are currently delivered but would also assist in establishing procedures and patterns for the future.
To allow the Review team to utilise all the information that was available, findings were drawn from previous consultation exercises that had been carried out by other Best value reviews and by voluntary organisations; and from the consultation undertaken especially for this review.
The review recognises that the type and scale of changes implied by Customer First and by the e-government agenda will require ongoing consultation and research. The next steps are outlined in the improvement plan.
5.2 Ensuring meaningful consultation.
5.2.1 Having acknowledged the impact of the review, suitable methods of consultation were carefully considered, which would not only allow the review team to listen, but use the information to develop an improvement plan.
5.2.2 Local people were consulted through the following methods
• Focus groups • Questionnaire distributed via three different methods
1. Article in the Citizen magazine (33 replies) 2. Forms given to attendees at the community forums (116 replies) 3. Survey placed on the website (16 replies)
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Page 44 5.2.3. Other stakeholder groups were also consulted using postal questionnaire surveys. These groups were
• Community & voluntary organisations • Local business and commerce and public services • School governors • Question in the annual consultation with schools
5.2.4 As previously mentioned it was evident that consultation exercises that had been carried out in the past held information that could inform this review. This information was gathered from a number of sources including the following best value reviews:-
• Public Relations • Housing Repairs • Council Tax • Property Services • MORI’s B&D Best Value survey for Street safe, Parks, Cemeteries, Libraries
5.2.5 Whilst completing the consultation phase of this best value review, top-line results from a MORI face to face survey were received. The survey was carried out on two days one in February 2002 the other in April 2002. These results provide up to date information on the views of local people. For example 44% found it difficult to get through to the Council on the telephone; but 61 % felt the Council kept them well informed.
5.3 Taking account of the diversity of the community.
5.3.1 The Citizens Panel set up by the Council with MORI takes account of the diversity of the community. Therefore the Customer First review team decided to use the panel for its consultation with local people.
5.3.2 The Review team recognised the need to work in partnership with other organisations. It was understood that these organisations are better placed to reach ‘hard to reach’ groups. To this end, the results of three consultation exercises, carried out by other organisations, were examined and used to inform the Customer First review.
The consultation exercises were as follows:-
• ‘Hearing the view of vulnerable people in Dagenham’ Carried out by The Primary Care Trust • Consultation exercise with the visually impaired carried out by Disablement Association of Barking & Dagenham • Community Consultation - Disabled people’s view on exclusion and inclusion in Community life and Disabled peoples views about developing a Centre for Independent, Integrated Inclusive Living in
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Page 45 the Borough of Barking and Dagenham carried out Barking and Dagenham Centre for Independent, Integrated, Inclusive Living Consortium
5.3.3 Some difficulties have arisen in consulting with people from Black & Minority Ethnic backgrounds and younger people. As a result consultations with these groups has not been as successful as the review team hoped. To ensure that every effort is made to engage fully with these sections of the Community there are currently plans to consult with both groups through the Ethnic Minority Partnership Agency and the Barking and Dagenham Youth Forum. This will be done with the help of voluntary organisations ensuring that the consultation is meaningful, allowing the views of these groups to be taken into account in the changes that may take place.
5.4 Changes that have taken place as a result of the consultation.
5.4.1 To meet the challenges of the future it may be necessary to re- engineer the way the Council interfaces with the public and this will require a long-term strategic plan. The findings of the consultation phase will help to shape this plan. In addition a number of quick wins have been identified in the implementation plan so that the public can see some changes more quickly.
5.5 Feeding back the results from the consultation.
5.5.1 At the end of the review period an article will be produced for the Citizen magazine, reports will be circulated to the six Community forums, organisations, businesses and all interested parties that have taken part in this review. A report will be posted on the council’s website.
Information will be available to the local media and an article will appear in the Councils staff journal, People Matters.
5.6 Consulting with staff and their representatives.
5.6.1 Staff, in particular front line staff, are one of the key elements in ensuring the success of any future plans. The views of staff on how we currently provide services and what could be done in the future to improve were examined via focus groups and an article in the staff magazine, People Matters where staff were invited to submit comments. To ensure that staff are fully involved in the future plans further consultation has started and will be ongoing
5.6.2 Meeting have taken place with Union representatives. A union official was also a member of the review Team, and regular meetings are taking place with all trade unions and the lead officers.
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Page 46 5.6.3. Views of senior managers were taken into account through meetings with departmental management teams and workshops run by PriceWaterhouseCoopers.
5.6.4 Members on the Review were very keen to ensure that all staff effected by Customer First had an opportunity to be briefed and to contribute their views through formal consultation. As a result four 2-hour sessions were held for all ‘first contact’ staff in December 2002.
332 people were invited and 179 people have attended, representing a good cross section of services. More sessions are being held to offer a further opportunity to staff who have not attended so far.
The common themes from the consultation are:
• staff recognise the need for change, although there are concerns around this; • morale is low in some areas; • better information should be provided for the public about what is available and how to get it; • a new, integrated IT system will be key to success. This will be used for both information and transactions and must be widely available; • to deliver the vision the Council needs to invest in its staff, premises and communications; • many contacts are for basic information/service that could be provided at the initial point of contact, although there will still be a need for ‘specialists’; • skilled, trained staff are key. Relevant, timely training should be available to all. There were concerns that many problems result from inexperienced agency staff being in frontline jobs; • we need to ask customers what they want and cater for specific needs; • front line staff need to ‘own’ a query and take responsibility for it; • we need better co-ordination across the council – breaking down departmental barriers. Everyone needs to ‘buy in’ to customer first to make it work; • human contact is valued and many people prefer face to face contact; • more flexible access through additional (local) service points/extended hours was felt to be a good thing, although this would need investment; • a number of practical solutions were raised – e.g. up-to-date on-line telephone and service directories that were easy to search.
A total of 37 people have volunteered to join on-going focus groups.
5.7 Summary of findings
This cross cutting review used a number of sources for its Consultation phase. For ease of reference a table has been drawn up (Appendix 3) which summarises the outcomes of each of the consultation exercises.
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Page 47 5.8 Conclusion
A variety of Consultation exercises were used for the review. The findings are as follows: -
Consultation reveals that 62% of residents are currently satisfied with the way that Barking & Dagenham is run. The Best Value Performance Indicators show that levels of satisfaction varies within different services.
• More information is needed on what some ‘Hard to reach’ groups think about the Council and what they would like to see in the future.
• When accessing Council services those consulted wanted access without delays waiting for the telephone to be answered or queuing and to receive accurate information from one person - not passed from one person to another.
• 67% of residents who took part in the questionnaire survey stated the preferred method of access to Council services is the telephone. This finding was borne out in the other consultation exercises that were used in this review. Interest was shown in the development of a call centre to allow increased access to the Council. To ensure good Customer Care calls should be answered by a human voice. Any Call Centre that is introduced should be to improve Customer Care not to make financial savings.
• Participants of the various consultation processes also wished (given the opportunity) to access the council by visiting an office and having face to face contact. Residents are generally positive about the idea of one-stop shops.
• The findings show that there is some interest in extended opening hours. This would be more convenient for various stakeholder groups.
• It is important to stakeholders that any enquiry that is made, is received and dealt with by well trained and knowledgeable staff who can access information to provide a seamless /joined up service.
• New technology does not appeal to everyone but most accept that increasing the contact with public services through technology is inevitable (access to the Internet is currently running at the national average).
• Customers will need reassurance that it will be easy to access the services using new technology and that traditional methods will not be closed off or reduced for the foreseeable future.
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6. Compare Phase
This part of the review looks at best practice in the Local Authority sector in recognition of the wide range of services provided by Councils. The Council will continue to learn from best practice as part of the development of the Customer First Initiative.
6.1 Processes used.
For the Compare phase of the Best Value Customer First Review, three major sources of data were used to compare the relative position of London Borough of Barking and Dagenham with other Local Authorities:
• visits to Local Authorities who demonstrate examples of best practise • statistical data provided from surveys and analysis from external bodies and • Documentation, both internal and external, on aspects of Best Value.
This data allowed for both quantitative and qualitative analysis to be carried out and provided a firm benchmark upon which to assess attitudes and performance.
Four Local Authorities were chosen for visits to reflect their Beacon Council status for Accessible Services theme;
• Knowsley Metropolitan Borough Council • London Borough of Lewisham • Thameside Metropolitan Council and • West Sussex County Council with Mid Sussex District Council and Horsham District Council.
Further visits were made to the following council:
• Hertfordshire County Council
Details of the visits can be found in section 6.4 below.
Statistical data has been analysed from the following surveys:
• Department for Transport, Local Government and the Regions Pathfinder survey http://www.lga.gov.uk/ccn/Bowrey%20Presentation.ppt.
• MORI “Frontiers of Performance in Local Government” http://www.MORI.com/sri/frontiers.shtml
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Page 49
• MORI Poll for The Post Office http://www.MORI.com/polls/1997/royalmai.shtml
• Department of Transport, Local Government and the Regions Best Value and Audit Commission Performance Indicators for 2000/2001: User Satisfaction Survey http://www.local-regions.dtlr.gov.uk/bestvalue/indicators/usersurvey/01.htm
• Best Value Community, the online resource centre for local e- government research and analysis, study of 267 English Councils' Implementing Electronic Government statements 2001. http://www.bestvaluecommunity.com/consilium_online/ontarget/index.asp? generic=Yes&page=OnTarget%20Feature%20Research
Reports that have provided data include the following;
• Nineveh Consulting Limited BVPI 157 analysis report July 2001 • Exeter City Council Application for Beacon Status • London Borough of Lewisham Citizen First “A Best Value strategic review” and • London Borough of Kensington and Chelsea Benchmarking Survey 2002.
6.2 Satisfaction Levels
In October 2000, The London Borough of Barking and Dagenham undertook a survey in line with the former DETR requirements to assess the levels of customer satisfaction with Council services measured against the BVPIs for 2000/01.
During the same month, MORI conducted a London wide survey of residents to measure satisfaction against the same BVPIs and the details are shown below. The graph shows that in the two surveys Barking and Dagenham performed significantly above the London Average and was located in the top 25% of Local Authorities.
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Page 50 User Satisfaction for London Borough of Barking and Dagenham
66 64 64 62 62 61
60
58
56 54 54
52
50
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LBBD DTLR BVPI 2000/2001 User Satisfaction Survey LBBD Mori Frontiers of performance in Local Government Top 25% of London Boroughs DTLR BVPI 2000/2001 User Satisfaction Survey London Borough Average
6.3 Performance Indicators.
Best Value Performance Indicators that were considered indicative of good customer first/customer care performance were used to enable us to compare ourselves with other London boroughs and top quartile performers.
BVPI 80, which relates to user satisfaction levels with customer facing elements of the benefits service, was considered particularly relevant in the context of this review.
The results are shown in the graphs in Appendix 4 and summarised in the table below:
BVPI Description Top 25% Top 25% London? Nationally ? 3 Overall satisfaction with local authority ☺
4 Satisfaction with complaints handling ☺
5a Complaints determined by ☺ ☺ Ombudsman, classified as maladministration
5b Complaints determined by N/A N/A
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Page 51 Ombudsman classified as local settlement
8 Percentage of invoices that were paid ☺ promptly
74 Overall tenant satisfaction with landlord
80i Satisfaction with contact/access facilities at benefits office
80ii Satisfaction with the service in the benefits office
80iii Satisfaction with the telephone service at the benefits office
80iv Satisfaction with staff in the benefits office
80v Satisfaction with clarity of forms and leaflets in the benefits office
BVPI 157 introduced for 2001/02 was also considered relevant:
♦ BVPI 157 Electronic delivery of service where legally possible
The following Audit Commission Performance Indicators (ACPI’s) were also reviewed.
♦ ACPI A1a The Authority’s number of buildings open to the public ♦ ACPI A1b The number of such buildings in which all areas are suitable and accessible to disabled persons
The graphs in appendix 4 show the relative performance of LBBD against top quartile performance for London and nationally. Also included is the average figure for all 20 outer London Local Authorities.
The performance of LBBD against the other outer London Local Authorities can be summarised as follows:
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Page 52 Good:
1. In general satisfaction terms, LBBD is within the top quartile for London and 7% higher than the average outer London figure.
2. LBBD had nil complaints classified as maladminstration for 2000-01. This performance is within the top quartile both nationally and in London and it continued for the following year, 2001-02.
3. 83% of invoices were paid promptly. This figure is within the top quartile in London and although it doesn't quite fall into the top quartile nationally, it is significantly (9%) above the outer London average. It is worth noting that the performance for the following year, 2001-02, improved significantly reaching 88,1%.
4. LBBD has 82 buildings open to the public. This figure is higher than the average outer London figure of 66.
5. The number of buildings accessible to disabled persons is broadly in line with the outer London average.
6. Electronic service delivery is high at 45,4% with the average local authority at 35,2%.
Poor:
1. Satisfaction with complaint handling is just under the top quartile performance for London and in line with the outer London average.
2. Tenant satisfaction is below the top quartiles for London and nationally, however, it is broadly in line with the outer London average.
3. Tenant satisfaction with opportunities to participate is below top quartile performance.
4. User satisfaction with contact/access at the benefit office and user satisfaction with the service at the benefit office are below top quartile performance. User satisfaction with the telephone service and with staff at the benefit office is not within the top quartiles, however, it falls broadly in line with the outer London average.
5. User satisfaction with the clarity of forms and leaflets isn't within top quartile, however, it is broadly in line with the outer London average.
6. Percentage of buildings open to the public in which all areas are accessible and suitable for disabled persons is low at 9,8%.
The figures show that LBBD, where it performs well is significantly better than the outer London average, but where it performs less effectively LBBD is only
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Page 53 just below the outer London average. However, performance against some of the selected indicators falls short of the top performing 25% of councils nationally.
6.1 Comparisons with other Local Authorities
To compare LBBD with other Local Authorities a number of visits were undertaken to see examples of best practise. Four Councils were chosen who were awarded Beacon Council status for the Accessible Service theme and one council who provided a contrasting method of service delivery.
Knowsley Metropolitan Borough Council.
In June 2001 a visit was made to Knowsley MBC to assess the accessibility of service for the community. The council chose to adopt a One Stop Shop and Call Centre approach, which has taken 8 years to implement at a cost of £12 million.
Current service provision is by five One Stop Shops, a generically themed call centre and Internet access available at Libraries. The service is managed in house and has been awarded Beacon Council Status for Accessible Service.
London Borough of Lewisham
In 2001 a visit was made to Lewisham Council to assess access to service provision. Lewisham Council has adopted a One Stop Shop and Call Centre approach. Currently it operates one Access Point which provides a seamless service for personal visits: a Call Centre which received 1.5 million calls last year but only provides service in 4 areas and 15 Telly Talk video conferencing sites. It has also established a “Frontline Academy” which is a forum for frontline staff to share views and improve communication between service providers.
Tameside Metropolitan Borough Council
In 2001 a visit was made to Tameside Council to assess access to service provision. Tameside Council has adopted a One Stop Shop and Call Centre approach. It currently operates 8 Customer Service Centres; a 24hr Call Centre and “Citizen Portal” which is Tameside’s Pathfinder Award winning Website. This allows for information to be accessed via the Internet for all customers who register their details on the site.
West Sussex County Council with Mid Sussex District Council and Horsham District Council.
In 2001 a visit was made to West Sussex County Council to assess access to service provision. The County Council comprises 7 separate District Councils and so has adopted a new approach to Customer Service. There are currently 18 Help Points, which provide a seamless service for personal visitors. There are 7 x 24hr helplines, answered at Horsham Help Point
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Page 54 during office hours and by an out of hours team. The County Council is currently investigating the feasibility of providing a seamless Call Centre for the whole County but is hampered by the differing needs of the 7 District Councils.
Hertfordshire County Council.
In addition to the above four Beacon Status Councils, a visit was carried out to Hertfordshire County Council in June 2001. This Council has rejected the One Stop Shop model for service provision after a public consultation exercise in 1997 revealed very little public demand for a One Stop Shop service. However a seamless Call Centre was implemented which took three years to complete at a cost of £3.3 million.
In addition to personal visits, two councils replied to a benchmarking survey carried out in March 2002 by LBBD.
London Borough of Lambeth.
Lambeth Council has adopted a seamless Call Centre approach to service delivery following a Best Value review in 2001 and is in the middle of a pilot project which has expanded the existing Environmental Services’ Call Centre to allow all Council related enquiries to be dealt with. The current arrangement employs 17 staff and is managed in house. The Call Centre will be named Corporate Contact Centre.
Leeds City Council
Leeds City Council has adopted a One Stop Shop and Call Centre approach to service delivery. Currently it has 13 One Stop Shops providing a seamless service for personal visitors. It also has a Call Centre handling Housing and Social Services enquiries only. Other enquiries are dealt with in the relevant departments. 33 staff are employed in the Call Centre which is managed in house.
One application for Beacon Council Status was studied to compare examples of service delivery.
Exeter City Council
Exeter City Council made an application for Beacon Council Status in the Modern Service Delivery Theme. It recognised that its current system of Customer Service was failing and recommended a system of One Stop Shops to provide a seamless service to customers.
6.5 Benchmarking Survey
LBBD took part in an Outer London Local Authority benchmarking survey on Customer Care in 2002. The survey covered many topics from call answering times to complaints procedures. LBBD compared favourably in all categories
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Page 55 and has the best reaction times for complaints regarding street cleaning of any Outer London Borough.
6.6 Summary of findings
• LBBD has a better than average satisfaction rating for its general service provision compared to other outer London Local Authorities.
• It performs above the Outer London average in 6 Best Value Performance Indicators.
• It performs below average in the remaining 9 Best Value Performance Indicators.
• All Councils that were visited or contacted have either established a Call Centre for seamless service delivery or are in the process of doing so.
• Only one Council contacted has rejected the model of One Stop Shop service provision.
• Of the four Councils awarded Beacon Council Status for Accessible Service Theme, three have implemented a One Stop Shop and Call Centre model with the remaining Council looking to do so in the near future.
6.7 Conclusion
The approach to public access being adopted by many authorities is a One Stop Shop and Call Centre model for customer service.
7. Compete Phase.
7.1 Background.
‘Customer First’ does not as yet exist as a discrete service. The role of providing a first point of contact for the public sits in a variety of posts across the different departments of the Council. In some areas this role is already highly differentiated- for example the staff who work in the Initial Contact Service in Social Services, or the staff who work in the Housing Repair Service.
In other areas of service – for example the libraries service – staff who provide the first point of contact for the public also undertake other roles.
Very little of the first contact with the public is provided by external agencies (the exceptions are found in areas like Goresbrook Leisure Centre where staff who work for a private contractors are in effect the face of the Council); or in partnership (the exceptions are areas like Community Mental Health Services where NHS and social services staff work together).
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Page 56 However, this review is not just about the existing service. It envisages a completely modernised approach to Customer First. This includes new systems to support staff in dealing with the public; and new ways of offering access to services. These might be electronic (though the website, digital TV, smart cards); or in person on the telephone or over the counter.
These are all new or developing areas within the Council. Systems like Customer Relationship Management – to ensure that we can answer the majority of customers enquiries quickly and directly – have been reviewed. However systems like workflow or electronic document management systems are not developed to any great extent.
These systems are by their nature purchased from suppliers. There are now suppliers in the private sector and through local authority consortia, and implementation could be in house or in partnership.
The type of service which will be developed to ensure modernised customer access arrangements, and to meet the national e-government targets will require some radical changes to the way that services are organised and delivered.
Many other councils have either made these changes or are in the process of making these changes.
The option appraisal (below) is based on a review of the different elements of a fully modernised service:
• staff and change management • systems purchase • systems implementation and development • premises/facilities management
7.2 Cost Effectiveness of the Service
The current service is highly dispersed across different posts and roles across the different departments of the Council. It is therefore not feasible to provide an accurate assessment of the cost of the current service. It is recognised that this information must be available in future and it will be part of the Business Plan and the Improvement Plan.
However, initially at least, creating a modernised service will involve new arrangements which will require additional financial investment as well as investment in offering training and development for existing staff.
The potential for achieving savings will be reviewed as part of the outline business case.
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Page 57 7.3 Conclusion
The results of consultation and the compare phase of this review both illustrate that the status quo is not an option. The national e-government target also supports this.
Equally, ceasing to provide the service is not an option.
8. Option Appraisal
The seven options for procurement are set out below. The table shows the different parts of the service and how they might be dealt with.
Option Possible Area Advantages Disadvantage.
Market testing of all All • Truly • Need a core in or part of the competitive house team to service. This • Open to new commission the involves the in ideas work house service • Well developed • Much of the competing with expertise in the service is external external market provided by organisations staff who also perform other functions. • Could also lead to fragmentation /loss of flexibility • Not easy to prepare an in house bid because the current service is dispersed across staff in all parts of the Council. To create an in house bid would require significant expenditure which might not be recouped Formation of a All • Could provide a • This option has public- private or balance similar public – public between in disadvantages to partnership through house and the Option above a strategic contract external as well as its cost or joint venture expertise
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Page 58 company • Minimise disruption to service – especially where staff also perform other functions. • Would provide significant benefit at the planning phase. Transfer or • Initial contact • Cost. • There is no externalisation of service defined service the service to • Housing repairs to transfer another provider call centre. across the (with no in-house Council bid). • Transferring further parts of the service which are already targeted on customer interface would reduce the possibility of developing an integrated service
Restructuring or All • This will be • This is a major repositioning of the required to change of in house service provide an structure and integrated culture for all service Council • Offers a departments. significant opportunity to build on existing strengths and maximise value from existing systems Renegotiating of Not applicable • Will not create existing the changes arrangements with required the current provider. Joint Will offer integrated • Requires commissioning or access to public significant change delivery of service. services in systems,
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Page 59 in systems, culture and structures Cessation of whole Not an option . or part of the service.
The appraisal of the options is set out below.
Option Appropriat Not Comment. e Appropriat e Market testing of all or b • There is clearly a well part of the service (where developed market in all of the in house provider bids the component parts of a in open competition modernised customer first against the private or service voluntary sector.) • In terms of producing systems the in house capacity would need to be enhanced. • There is no single in- house provider as the service is widely dispersed across the Council. Formation of a public – b • Modernised customer private or public – public access services will need partnership, through a to give access to a range strategic contract or joint of public and allied venture company for services. Will require a example. well trained and effective workforce • There may be a need for a range of partnerships to cover the scope of a modernised service. • A public-public partnership could offer the opportunity to integrate access to services ,for example with agencies such as CAB, Employment service ,Police Transfer or b • There is no discrete externalisation of the service to transfer service to another • Parts of the service could provider. be transferred
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Page 60
Restructuring or b • There is considerable negotiating of the in expertise and knowledge house service. in the in- house staff group – the improvement plan will include a process for developing this and reviewing ways of integrating the service. Renegotiations of existing Does not • arrangements with apply current provider Joint Commissioning or b • Opportunities for joint delivery of service commissioning will be reviewed with the Barking and Dagenham Strategic Partnership. • Corporate commitment to honest procurement Cessation of all or part of b the service
8.1 Options for Future Service Delivery.
Customer First is a complex strategic initiative. It encompasses a number of areas of service development.
• Systems design and procurement • Systems implementation and development • Managing staff changes • Development of premises/ facilities management.
The Council will adopt an appropriate approach to each of these areas and will therefore need to research and design an appropriate solution as an outline business case.
The Council recognises that there is a well developed market in the type of systems required to improve customer information. These are both in the private sector and in local authority consortia. The Council will complete its review of systems and their implementation before making any decision about how to proceed.
Systems Implementation and development is also an area where the Council has limited capacity. This work will therefore be reviewed as an opportunity for partnership working.
The issues involved in staff management are complex and far reaching:
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Page 61 - Existing staff who provide initial contact services are dispersed across the Council; the Council will consider the viability of integrating initial contact services into a single customer service providing integrated customer access to services. The staff training and development issues are wide-ranging and ongoing. The Council will consider the investment required to achieve these changes. It will also seek opportunities to build on existing partnerships to support the change management, training and development required.
- For those customers who prefer to see a member of staff or who need to be seen as part of the service (for example in Social Services) the development of appropriate one stop premises/ facilities management will be considered as part of the initial business case to review the best way to modernise customer access. If new premises are required they will need to be designed and built or refurbished.
However, because of the scale and nature of such a development these decisions need to be carefully planned. To produce this plan – the outline business case will require private sector expertise in relevant areas (such as systems development) to help define the Council’s requirements and the specification for the new service.
The implementation plan includes an initial workplan for this phase. In addition the implementation plan includes a number of ‘quick wins’, which will also be explored during Year 1.
9 Recommendations
Customer First is new to the Council. On the basis of this review we make a number of recommendations about setting up and implementing new ways of working. These are set out below
9.1 Setting up the Customer First Initiative
The review recommends that
• A corporate Customer First initiative be developed supported by a team to operate as the intelligent client for the programme
• The Customer First Initiative is integrated and managed alongside the e-government agenda
• The Customer First Initiative is far reaching and will take time to implement .The Council must acknowledge the scale and nature of the changes required at an early stage in the development of the Customer First Initiative.
• Some of the most impressive examples of good practice have been developed incrementally starting with a small number of streamlined processes and building on these. The Council will learn from these
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Page 62 successful examples where front and back office systems are really integrated to provide a better and faster service for the customer.
• A risk assessment will be undertaken prior to the preparation of the initial business case so that our plans are based on a thorough understanding of what needs to be done.
9.2 Planning the Customer First Initiative
The review recommends that
• The Balanced Scorecard approach is used to produce the improvement plan for this initiative - including an initial budget and timetable.
• The Council produce an e-government strategy and update it in line with local public consultation and the emerging national e-government strategy.
• Improvements to customer contact services are based on wide ranging public and stakeholder consultation.
• Improvements to service are based on the Community Priorities.
• Customer care standards be based on public consultation.
• The Customer First Initiative contributes to improving social inclusion for example through improving adult literacy and redressing the digital divide.
• The Customer First Initiative seeks links to other significant changes in the Borough –for example the regeneration programme to support the vision for the Borough which aims to tackle some of the social issues which face local people.
• New access arrangements be developed in conjunction with partners through the Barking and Dagenham Local Strategic Partnership.
• The improvement plan distinguishes between the 3 services with the largest amount of customer phone traffic –and the other smaller services.
• Opportunities for automation be investigated across the council but services are still to be provided by a human voice.
• The Council considers introducing a marketing function to understand local needs and aspirations and design service and access arrangements accordingly.
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Page 63 • The Council considers how the Customer First Initiative can support the Council’s drive to improve performance - including by developing customer care standards based on public consultation.
• The Council consider how to ensure that new customer contact services can offer Borough wide coverage at times and in formats that are acceptable to local people.
• The Council consider how to improve the information and decision making that is available through customers preferred contact arrangements.
• The Council prepares an option appraisal of possible contact centre arrangements, improved web based access and information, and improved intranet services for staff and one stop services based on public consultation. This will include a review of the premises required and looking at existing centres used by the council and other opportunities with partner agencies such as aid and advice centres.
• The mix of services and contact opportunities attractive to the public to be determined through public consultation. It is also important to note that the quality of service is very important – the public have indicated that they are prepared to travel for information as long as they get a good service when they get there.
• The Council considers how to maximise the benefits for improving access services through current initiatives such as the development of Community Housing Partnership offices (which are the new local housing offices).
• A programme of consultation with all stakeholders to determine in more detail the preferred patterns of service access and decision making that would improve customer satisfaction particularly ‘hard to reach’ groups who have been under represented to date and may have specific needs.
• Review ways of equipping and empowering staff so they may provide better information and decision making.
• Areas of poor performance identified in this review be considered as part of the outline business case in order to seek improvements.
• The Council consider best practice in how, when and where services are made available as part of the outline business case.
9.3 Resourcing the Customer First Initiative
The review recommends:
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Page 64 • That the management structure and finance to enable the Customer First Initiative to be planned and implemented be made available • That the nature and scale of the changes required are likely to involve some partnering arrangements • The major programme of change management that will be required be properly resourced • That the council provides resources to meet the significant equalities agenda involved in Customer First for example translating its website into the main community languages
9.4 Implementing the Customer First Initiative
Because of the corporate and strategic nature of the changes required to ensure a modernised customer access service there are a number of steps to be taken before a new service can be designed and implemented. The Review recommends that
• The Council prepares a detailed plan for the new service. This will be based upon an initial business case and subject to consultation with staff and partner agencies.
• To produce the detailed plan, the Council seeks assistance from external partners with expertise in a number of areas
• The Council implements ‘quick wins’ when these have been identified as part of the initial business case
10. Improvement Plan
These changes go to the heart of everything we do as a Council and the way we do them.
The implementation plan recognises that such a major programme will require expertise not currently available in the Council. It is based on
• Establishing the Customer First Initiative, including implementing the balanced scorecard and e- government strategy
• Setting up the Customer First Programme board to oversee the programme
• Identifying the projects which will make up the overall programme
• Identifying public sector partners
• Identifying the skills required to support the projects and programme co- ordination
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Page 65 • Procuring relevant specialist expertise to plan and implement the programme
• Implementing the projects
10.1 Setting up the Customer First Programme Board
It is proposed that a Customer First Programme Board is set up to oversee the programme. Membership is proposed as follows
Role Requirement/responsibility Customer First David Woods – will act as the Champion. TMT’s Customer First and e- Government champion. Elected members Cllr Jeff Porter, Cllr Mrs Twomey, Cllr Mrs Rush Service Leads. Heads of Service appointed by each of the main service DMTs. Head of Information and Paul Offen - chief technical Systems Technology advisor. Borough Finance Officer Chief financial advisor. Head of Public Relations Jane Bufton -Chief advisor on external stakeholders communication and involvement. Borough Policy Officer. John Tatam-Ensure that direction of the programme conforms to strategic policy objectives. Borough Personnel Alan Beadle-Ensure that staffing Officer. issues are properly considered.
Senior e-Strategist. A person from outside of LBBD bringing innovative and informed thinking on customer focus and e- government practice and possessing the ability to influence decision making at the highest level. Customer /staff Nomination arrangements to be representatives/Trades decided Unions Head of Customer First Lawrence Ashelford - Responsible for the overall direction of the programme and reporting progress to the Board.
10.2 Management and Development Team
To deliver this improvement plan will require a dedicated planning team
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Page 66 The team will be led by the Head of Customer First. This role is being undertaken by Lawrence Ashelford on secondment.
It is proposed that the team comprises:
• Change Management • Ongoing training and development • Commissioning & procurement • Programme Management • Administrative support • Additional accountant within Housing & Health team.
Members are being recommended to resource this team subject to justification for up to 5 years at a cost of £600pa with initial start up costs of £65k.
10.3 Training and Staff Development.
There are approximately 320staff who currently deal with the public at the first point of contact. The changes proposed will involve significant retraining for these staff. In turn this will require investment and will also need ongoing discussions with the Trade Unions.
10.4 Premises.
The requirements for premises are currently being evaluated. This includes reviewing whether buildings can be used more effectively to create an integrated approach to contacting public services or whether new investment is required.
10.5 Consultation
The Customer First balanced scorecard will form the basis for wide ranging consultation across the Council and with partner agencies. Wherever possible Customer First services must make it easier for the public to access all public services from one point.
10.6 Initial work Plan
The Customer First Initiative will include new ways of accessing services and retraining many staff. It is dependant on new systems and ways of working that we do not have experience of in the Council. It is therefore proposed to develop the initiative with private sector partners who have the required skills in systems development, telecommunications and reviewing work processes. The indicative workplan for the first stage of the project will allow us to identify and retain private sector partners for the project as set out below.
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Page 67 2003 2004 TASK M J J A S O N D J F M A M J J A S O Agree e-gov & CF strategies Making the partner case e-gov options conference Business case report Decision – TMT Decision - Executive Project initialisation PID Set up Board1 Project Team2 Advertise OJEC advertisement Outline Requirements Selection Plan Short Listing Review submissions Check References Interviews Invitation to Propose ITP documents Access for proposers Proposals close Evaluation Plan Evaluation – First Phase Review proposals Immediate clarifications Interview proposers Select to (say) 2 Evaluation – Second Phase Invite 2 re-proposals Discuss with two Reference existing clients Review re-proposals Interview staff Select to 1 Negotiation Refine proposal Negotiate terms Agree service methods Proposer access Invite BAFO3 BAFO
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Page 68 2003 2004 TASK M J J A S O N D J F M A M J J A S O Due diligence (if app) Receive BAFO Finalisation Review BAFO Accept offer Finalise contract docs Provide accommodation Sign contract Delivery Partner joins CF team Review programme Joint working on projects
Notes:
1. This could be the Customer First Programme Board 2. Including Project Manager, Partnership Procurement and Legal advisers. 3. Best And Final Offer
This initial workplan will provide some of the technical resources to implement customer first and e-government. Implementation is likely to take a number of years
10.7 Costs
The projections for external expenditure are as follows (£000):
2002/3 2003/4 2004/5 2005/6 Total 3684 3121 3171 905 10840
These figures are based on the Council’s first Implementing e-government Statement, where potential savings, dependent upon a number of factors, of £3,273,000 per annum were identified. The costs are based on the experience of other Local Authorities. A formal cost benefit analysis is currently being prepared. Both the costs and the potential savings will require a review of existing budgets. The Government has provided funds for e.- government expenditure and other sources of funding will also be explored. These figures do not include the cost of the in-house team required to support the initiative, as set out above.
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Page 69 10.7 Developing the Customer First Initiative
At this stage it is only possible to identify the broad scope of the wider programme as set out below. The timing of these developments will be subject to discussion with the Customer First Programme Board. As set out above the overall goals of customer first are:
• Easy access to all public services • Customer requirements Identified, anticipated and satisfied • Top quartile performance
Within this context the key objectives are:
• To initiate, create and direct the Customer First initiative • To create and implement new working arrangements across the Council and with partners • To create a financial programme for Customer First • To develop a workforce strategy
This means that in five years time:
• Customers enquiries are answered quickly and they are not passed from one person to another • Customers do not have to repeat the same information to several different people • Customers enquiries resolved quickly without the need to chase progress or demand further action • Customers receive services in a way and at a time that is convenient to them rather than to the organisation • Members find it easier to track enquiries from constituents
The key work areas are therefore:
• Improving customer relationship management • Researching the need to develop a network of contact centres • Improving local contact arrangements based initially on the Community Housing Partnership • Reviewing opportunities to use other local centres for improving access – for example in libraries and in conjunction with the Primary Care Trust • Developing a marketing function across the council in order to improve our understanding of local people's needs-and to design and promote service changes on this basis. This will start shortly with a detailed analysis of a sample of households • Reviewing and streamlining back office systems and processes- reducing bureaucracy wherever possible • Retraining all the staff who deal with the public when they first contact the Council • Ensuring that the Council's website is properly organised
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Page 70 • Developing and implementing a new vision for the Councils intranet This programme encompasses the e government agenda but is also being developed to serve the wider policy objectives of the Council. The strategy includes proposals to support those with different abilities, whose first language is not English, who are economically disadvantaged or who are not comfortable with using new technology, to ensure they are not disadvantaged by the spread of new systems. Customer First is also being used to encourage greater involvement in the democratic process. The current position is that people can: • access the Council's Corporate Complaints procedure and complain online • access the Corporate Customer Care Guidance • get details of their Ward Members and Ward Surgeries
Future plans include:
In 2002/03 -
• access to agendas, minutes, reports etc. for political structure meetings • online Forward Plan with an email link for people to have their say on future key decisions • web pages for each element of the political structure together with a hyperlink to the agendas, plus a direct link to the relevant Democratic Services Officer • access to a summary of the Council's Constitution • submit online suggestions or compliments about Council services • submit nominations for the Ceremonial Council • "blow the whistle" on non-confidential issues and assuming the person is happy to remain anonymous
In 2003/04 -
• register to speak at Development Control Board meetings • apply for postal/proxy votes • web casting - interaction with the Assembly meetings [subject to funding and Member approval]
In 2004/05 -
• extension of web casting • submission of election nomination papers
Action Plan 2003-05
The table below sets out the high level action plan for the overall programme.
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Page 71 Completed Actions
Improvement Required Pri Key Actions Progress/Comments ori ty Customer First programme 1 Produce BV Review report including implementation plan Completed – reported to Executive 28th agreed /implementation starts Consult all departments on the draft strategy prior to January 03 formal consultation Done Customer first balanced scorecard developed Scorecard, strategy map and implementation Develop new vision for the revenues & benefits service plan produced
Page 72 and produce 1 year project plan Vision developed and year 1 now being put into operation
Customer First strategy/e 1 Prepare initial procurement brief in respect of planning Done government strategy being and implementation team implemented Assess the market for planning and implementation Done and Public Information Notice placed in partners in preparation for Members’ decision on European Journal resources Proposal to redesign IT service produced Review IT service In preparation Review accommodation and develop Customer First
accommodation strategy
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Service improvements to 1 Produce specification for widespread public Done meet the needs and consultation aspirations of residents Produce a brief for a pilot marketing Done analysis of a sample of households To maximise external funding 2 IEG2 Statement submitted to secure Done and Funding agreed in Principle opportunities Government funding To introduce one stop working 2 Create opportunities to shape the Done Community Housing Partnership in Barking as an embryo one-stop service – including involvement with the police Single view of customer 1 Set up Customer Relationship management Group established and meeting regularly Page 73 available group with Initial Contact Service, repairs call centre, health and consumer services
and revenues and benefit staff representation Review CRM market and scope Done requirements for a CRM system Improved content/ 1 Develop project management arrangements Web development group established and transactions on website for the website project plan developed To introduce e procurement 2 Review the e-procurement market Position statement being prepared Improve range and quality of 2 Begin programme to improve the intranet as Done information available to staff a major staff resource – including on intranet streamlining internal Human Resource process
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Improvement Plan Community/Customer First
Improvement Priority Key Actions Timescale Outputs demonstrating Resources Lead Required progress Customer First 1 Implement Best Value 2003-4 Planning team recruited by £ 600,000 LA programme agreed improvement plan to July 2003 /implementation deliver the Council’s March- May Programme board starts vision established by March 03 2003 Prepare outline change management plan
programme and in place by May 03
Page 74 Business Case and communication plan present to the prepared by March 03 Executive
project work underway in:
Revenues & benefits by KA
March 03
Health & Consumer JD Services by March 03
Environmental MM management by March 03
Present detailed Plan and resources Feb 2003 improvement plan for agreed
the Revenue and Benefits service to the
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Executive Customer First 1 Implementation of Best 2003-5 Planning LA strategy/e Value review/e team/finance government government strategy
strategy being Outline business case May 2003 implemented agreed by Members CRM specification Begin phased produced by March 03 introduction of programme set out in first licences procured by £60,000 Outline Business Case October 03
ICT integration plan
produced by May 2003 Page 75
Phase 1 May-Dec 2003 improvements to Implement Year 1 plan £100,000 telephone service/new KA for revenues and office in Barking benefits /improvements to
reception area
Other visible benefits for
the customer as set out in
the outline business case
May-Sept LA 2003 Review Accommodation strategy accommodation agreed requirements Resources for future phases to 2004 LA be quantified as
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Phase 2 Implementation of be quantified as proposals are integrated customer service starts including developed 2005 LA some complex customer Phase 3 transactions delivered from a single point Implementation of new face to face service points Service 1 Undertake programme Ongoing from Information gained from Support from LA improvements to of consultation with the Dec 2002 customer surveys, focus departmental staff groups and exit polls. meet the needs public, across the £25,000 and aspirations of Council and with Presentations made to
Page 76 residents partner agencies community forums, management teams and Barking and Dagenham Strategic Partnership Staff briefings and focus groups held
Promote equal 1 Evaluate options and 2003-4 Options evaluated by 2004 WAC access and social prepare plan for Information on website inclusion providing information in available in 10 main different community languages by languages/formats 2004 Information in other formats available in 10 main community
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languages by 2004 Costed proposals for total language/format coverage drawn up by 2004 2 Develop an equalities 2005 Opportunities explored by WAC and diversity website 2005 Website developed by 2005 1 Commission best 2004 Brief prepared by 2004 WAC practice service guide for each main Brief in use by 2004
Page 77 community/excluded group
Funding the Future Improvement Priority Key Actions Timescale Outputs demonstrating Resources Lead Required progress Funding to 1 Create a financial Feb 2003 Customer first budget plan LA/CAR LA implement framework prepared by Feb. 03 Customer First Procure support Ongoing from progress and expenditure £2 million pa required including 2003 in line with budget plan BPR/change management/systems/s ystems development/systems integration
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To maximise 2 Application(s) for Ongoing Funding secured Staff /skills LA external funding external funding made opportunities Performance Counts
Improvement Priority Key Actions Timescale Outputs demonstrating Resources Lead Required progress To introduce one 2 One stop shop 2003-5 Range of additional Planning LA stop working accommodation services available from team/systems strategy agreed Ripple rd by March 04 /training /buildings Prepare plans for Plans available for future Page 78 implementation of new phases face to face services Single view of 1 Introduce Customer 2003-5 Initial licences for CRM Finance/systems LA customer available Relationship purchased by October 03 £60,000 Management CRM in use by Oct. 03 Improved 1 Create and implement From summer Web development group Departmental e LA/SL content/transaction project management for 2002 established by Sept 02 champions s on website the website Project plan developed by /finance October 02 Increased use of website To introduce e 2 Audit existing service From March Vision and model Staff/ finance LA/SG procurement 2003 designed by Sept. 03 Develop and introduce pilot arrangements in e procurement 2003-5 place in central stores, IT,
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training and consultancy by Dec. 03 intranet in use for all procurement by 2005 People matter
Improvement Priority Key Actions Timescale Outputs demonstrating Resources Lead Required progress Develop workforce 1 Prepare brief Ongoing from Strategy prepared by Finance/consultan ARB strategy to improve Develop partnering Spring 2003 2003/04 cy training/developme arrangements Partner in place by 2003 Page 79 nt opportunities for Establish Customer College and staff training initial contact staff College programme established by 2003 Improve range and 2 Create and implement Spring 2003 Vision prepared by Sept. Finance PO quality of a new vision for the onwards 2003 /consultancy information intranet management arrange- available to staff on ments in place by Nov. intranet 2003 Increased use of site
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Key
LA - Lawrence Ashelford, Head of Customer First KA - Karl Afteni, Head of Revenue Services SL - Sheyne Lucock, General Inspector Information Technology WAC - Bill Coomber, Corporate Equalities and Diversity Adviser SG - Stephanie Goldsmith, Corporate Procurement Officer ARB - Alan Beadle, Borough Personnel Officer PO - Paul Offen, Head of IS&T
Page 80
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Appendix1 Issues Paper – Customer First
KEY
CFRM Meeting Customer First review Members Red file
CFMB Customer First Members’ briefing 3.3
SSPC Street Scene Policy Commission 7.65
CEBV Meetings review lead/CE 3.1, 7.2
TMT Meeting with TMT 3.2
DMT Meetings with departmental Management Red file Teams E&D Meeting with Equalities and Diversity group 3.5
ACCOM Report on civic accommodation remodelling 7.77
LLS Report to Executive on future of Landlord 7.57 Services CFC Customer First Consultation File 11
BVR BV Review report - Repairs X.1
BVCT BV Review report – Council tax & NNDR X.2
BVPR BV Review report – Public relations X.3
BVPS BV Review – Property services 7.6
BVIPCL BV Inspection report – Political & community X.4 leadership BVIPR BV Inspection report – Public relations X.5
BVIR BV Inspection report - Repairs X.6
BVIs Analysis of relevant BV inspection reports from X.7 other councils PWC PriceWaterhouseCoopers e-Govt. diagnostic 6.54 review AL Audit Letter 2000/01 7.58 IEG Implementing E-Govt. Statement 6.52 NIN E-Government Strategy 6.53
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Issues Source
Scope Review cuts across all parts of Council Structure CFRM Must be wide-ranging, radical and fundamental CFRM All services and departments must be open to review TMT
Access Borough-wide coverage – access for all CFRM, IEG, BVIs Have regard to community languages spoken in borough CFRM, E&D, CFC, BVIR, Access hours to be extended to suit customer – including CFMB, BVR, contact with operational staff BVCT, CFC, DMT, IEG, BVIs Involve young people CFMB, E&D, DMT Extend library hours and use as contact points CFMB, IEG One-stop shops in shopping parades/neighbourhoods – learn CFMB, CFC, from East Street DMT, IEG Cost (of one-stop shops) CEBV, CFC Plain English/clear forms E&D, BVCT, BVPR, CFC Ensure physical access for people with physical disabilities E&D, BVIR Variations in building quality/specification/ease of access BVPS Town Hall and Civic Centre designed in a period when general Accom public not encouraged to come in Civic buildings intimidating to casual visitor and obstacle for Accom people with physical/sensory impairment Isolated residents may find it difficult to visit local offices and/or BVR may not have a telephone Some people prefer to visit local office (rather than telephone) BVR Extension to Stour Road office & sufficient seating BVCT Additional office in Barking area BVCT Waiting time in reception area BVCT Access to private interview facilities/toilet facilities BVCT Provide comprehensive information/leaflets; corporate identity BVR, BVCT, BVPR, CFC, BVIR, BVIs Good signage BVCT, CFC, BVIR The importance of public access to the council as a whole on BVPR influencing the public’s view of the Council needs to be recognised Potential to house information points in schools CFC Residents unclear who to contact when seeking help/advice CFC Low literacy levels DMT
Page 82 Are there services that must be face to face? TMT
Staff Training and empowerment of staff is key – keep them fully CFRM, TMT, informed and involved CFMB, CFC, BVCT, PWC, BVIs Must change attitudes as well as procedures, be flexible CFMB, CFC, BVCT, DMT, BVI’s Need to consider how information/staff are kept updated BVI’s
More frontline staff/provision of cover during sickness etc. CFMB, CFC Is required expertise (to deliver) available in house? CEBV Policy should be produced to ensure equitable service BVIPCL, delivery, backed up with staff training on equalities and CFC diversity Effective management and support for staff dealing with CFC angry/abusive clients Training on ICT systems and access to information CFC, PWC Significant investment in training is needed, particularly in BVR relation to customer care Lack of ownership/personal accountability for information CFC Good communications between colleagues/ways of sharing CFC, PWC, good practice AL, IEG
Vision/Future Need strong corporate strategy and clear vision with aims and BVI’s objectives that can be translated into a business plan Some parts of service may be externalised CFRM, BVI’s Strong support for radical change CFMB Build on what exists (eg ICS and repairs call centre) CFMB, DMT Clarify role of Members – IT links to surgeries CFMB Standard of contact with the public should be improved – move SSPC, CFC, towards single point of contact for people living/working in IEG borough Operational areas should be coterminous with community SSPC, LLS forums Need to link with Police/post office/property review CEBV, IEG Need to develop improved customer care standards & embed CEBV, CFC, them in policies BVI’s Cost efficiency a very important criterion – must be TMT, DMT, ‘implementable’ and sustainable PWC, BVI’s To become a listening council need to know about our TMT, DMT, customers - their needs and expectations. More baseline CFC, PWC, assessment work needed to establish customer profile and IEG identify gaps. Need to make best use of accommodation (cost effective) BVPS
Page 83 Ensure customers are at the forefront of service provision and LLS, CFC development Corporate approach needed for future of Control Centre BVR, IEG because of its different functions – may want to look at 24/7 one-stop service Management structure and responsibilities needs realigning to BVCT, PWC be ‘customer focused’ Improved service quality – better access to poor services is TMT, DMT unacceptable Learn from previous and current experience, but how to think TMT, AL wider than our experience Councils have a duty to communicate. They should work in BVPR, CFC, partnership with other providers to enable easier access to all PWC, IEG public services through their communication activities Insufficient recognition of the scale of change that is needed in BVIPR the role of the communications service . . . if the Council is to deliver the modernisation agenda The council needs to strategically integrate its communications BVIPR, with the following reviews: ICT and Customer First BVI’s, PWC, IEG Flexibility, choice and quality CFC Danger in raising (public) expectations that cannot be fulfilled DMT Paternalistic/patronising attitudes must change DMT, CFC Need to find out who is not using services DMT, PWC End of committee structure helped break down DMT ‘departmentalism’ – more corporate approach. Care that community forums do not lead to ‘power bases’ developing Stronger support for joined up working/break down CFC, PWC, departmental barriers AL Need to link business needs identified at departmental level PWC Policy commitments to support the delivery of excellent CFC services Adequate resourcing – people, skills and money PWC, BVI’s Effective communications strategy to keep all stakeholders BVI’s informed Technology Improve use of voice-mail, unanswered telephones & e-mails CFMB Link between e-government and modern public interface TMT, BVPR, NIN, IEG, AL Sometimes difficult to contact repairs call centre and queuing BVR, BVIR system in use is confusing E-business – including payments BVCT, DMT, IEG Modernised IT systems BVCT, BVR, CFC, IEG Telephones promptly answered, not passed around BVCT, CFC, BVPR, BVIR, DMT, IEG
Page 84 Residents focus group was positive about main switchboard BVPR and access to information about the council The website has been radically improved and made more user BVIPR, friendly, but further development needed DMT, BVI’s Telephone main and preferred means of contact, but BVR, CFC increased interest in visiting office/using e-mail Interested in call centres ‘with human voice’, ‘personal touch’ CFC valued Technology should be used to improve customer care and CFC, PWC reach new customers, not make cost savings Limited interest from general public in use of internet, although CFC acknowledged it will come Getting through to right person quickly is residents’ top priority MORI (CFC) Exploit IT eg video conferencing, info. points etc. DMT, IEG Need for confidentiality/data protection issues DMT, CFC, PWC Integrated databases/improved access to systems CFC, PWC Corporate business case for e-Govt. initiatives needs to be PWC, AL developed and process mapping undertaken to identify processes that add value and those that duplicate etc. Need understanding of current state of play of IT systems PWC Facilitate a step change in way Council inter-relates with NIN citizens and partners Support high performance culture NIN Help drive to raise local literacy rates NIN Improve service efficiency and effectiveness NIN Enable citizens to access public sector services in ways that NIN meet their needs Ensure that no group is disadvantaged by the introduction of NIN, AL new methods of service delivery Encourage greater service take-up and involvement in the NIN, AL democratic process
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Page 86
Appendix2 Positive comments by the Negative comments Recommendations made by the inspectors inspectors Authority with scoring
Adur District Customer focused vision Not translated to first contact Consult the community on common standard areas. Council service plans & individual targets Ensure that all customers can access the CC services at * Fair service all access points that will Community receives variable probably Helpful staff customer service at the different Information is displayed at access points improvePage 87 contact points New direct dialling and new Poor corporate identity at the Develop & implement a proactive approach to diversity. switchboard access points. Not all staff including training for front line staff Partner with West Sussex and trained in customer care. Lack of achieved Chater Mark award for sharing of information throughout Help point services the contact points lack of consultation with hard to reach groups and partners to access Consultation is beginning to whether services are accessible drive improvements Comparison limited to few local Develop bench marking opportunities councils Reputation- Adur DC has a Conduct research into the possibility of developing the track record of implementing A lack of research has limited the service in Partnership with other CC. CAB, Post offices change and is in the process of challenge made to the services Voluntary or private sector implementing performance and restricted competition management system
Brighton & Improvement in public access – Inconsistent opening hours Hove Council core value Communication & Consultation issues- ‘Public One stop shop – way of tackling Accessibility of some of the Research on consulting with hard to reach groups Access’ social exclusion building Share learning on consultation throughout the *one star Easy web access organisation promising Made changes in response to Over reliance on Voice mail prospects for customers suggestions improvement Page 88 Services users & staff involved Difficult Financial situation Explore joint working initiatives in the review
Realistic plans for improvement covering all areas identified Change management – no plans Ensure the users and staff are clear how changes to Clear commitment to deliver to cope with changes to work public will be achieve. improvements – staff & practices Councillors
Lewisham Good quality staff Some inconsistency of Develop Customer services Champions corporately ‘One Stop Learning organisation information and service throughout the directories Shop’ Good customer care strategy Review the training academy **two star Positive attempts at partnership Quality of queuing system Look at business case for additional access point using likely to working Design of fast track decks and the guidance on procurement improve willingness to consider seating Improve equipment and facilities i.e. seating
innovation Problems with telly talk Wyre Clear aims and objective Inadequate telephone system Review opening hour to take account of customer’s Borough Accessible buildings request for extending access. Council Family friendly facilities Reception & Friendly staff Switchboard Good consultation & comparison *one star will conducted Training for staff on new telephone system improve Good improvement plan Finance already approved for Health and safety checks in building the new telephone system Reputation – history of improving performance Learning culture BoltonPage 89 Clear aims for the future No review of postal Ensure that adequate consultation take place especially Metropolitan Which are ambitious communication with vulnerable people – strengthen communication with Borough Corporate Valuing Diversity Current service – access time staff & people in line with Communication Strategy Council policy and access to some of the ‘Customer Good spread of offices building Establish baseline information on postal communication interface’ Polite staff Signpost in town and the Town and integrate this with the overall strategy Switchboard answered promptly Hall confusing and poor *One star will Good information and support in Inconsistent & inadequate Develop a detailed implementation plan improve the one stop and other venues provision of service in some area
Will improve because Good improvement plan & CRM strategy which 4c’s applied with extensive comparison & consultation adequate challenge. programme
in place to test competitiveness including strategic partner clear phased approach to implementing CRM strategy Finance identified- therefore sustainable programme Reputation- good change –& improvement. Corporate strategy I.T. standards
Congleton Staff a helpful / receptionist No aims or objectives for CS 18 recommendation were given Borough strive to provide good service covering the full range of Customer services e.g. Council Response time times are kept to Staff are not trained , ideas are ‘CustomerPage 90 Council newspaper not valued ♦ extending opening hours in line with Customers care’ needs no star will Involvement in quality schemes Reception areas both in terms of ♦ improve the speed of exchange and quality of probably in some services facilities and overall quality of information by introducing a formal system for improve service needs attention updating the information available for receptionist and telephonist Information leaflets do not ♦ review all council leaflets with a view to streamlining have a corporate style and are and standardisation. not written in Plain English ♦ Info in plain English and a range of formats including Probably improve Braille and audio tape Ambitious improvement plan Accessibility for people with ♦ keep front line staff informed of progress on the reflects findings and public will hearing and visual impairment improvement plan benefit Reputation : track record of ♦ decide on the short medium and long term future of delivering improvements and the current information centres in order to better target improvement plan is immediate improvements underway
♦ option appraisal to identify the most competitive means for future service provision
Page 91
City of York Ambitious vision for the future Vision unclear to staff- Investigate further how and why Customers need to ‘Access to Detailed analysis of customer Insufficient analysis of contact the Council services’ transaction types information collected One star will Staff – use of ‘expert’ front line Better provision are needed for Translate the vision into reality for staff and probably staff people with disabilities Customers .& demonstrate how staff can help to improve Reception facilities Access confusing + standards achieve corporate priorities Quick deposit facilities variable at access points Telephones Web information out of date Develop a programme of addressing security and F.L. Information kiosk not used and staff training. often not working Introduce consistent Standards for Customer Care Probably improve because Lack of corporate ownership
Page 92 Effort , research and commitment Capacity t IT network to deliver put into review + vision for the Training of staff Challenge the cost of access put at £7 million and future How can customer services be identify opportunities for savings improved in the short term prior to pilot scheme? Reputation Corporate culture Improvement plan to include and the lack of joined up working Measurable targets across departments. Resources and responsibilities- including links to the asset management plan How the pilot scheme be implemented what it means to the customer
Identify a lead officer
London At the time of inspection it was Borough of Corporate vision and good links unclear how the vision could be Next stage – develop a robust improvement plan that is Southwark to the corporate plans and put into practice SMART ‘Public strategies. Had not been put into Business Because of the amount of work required follow up visit Access’ plans. Clear links from service by inspectors to ensure that vision has been developed fair service objectives , the implementation unlikely to plan and staff targets were not Recommendations improve made at the time if the Review telephone service inspection consider opening hours to meet the need of the customers Some training in customer care -this had not yielded great allocate staff across one stop shops and some experiments in waiting benefits for the services users improve queue management time shad been tried and to the council itself Page 93 It had recognised the need to improvement plan: change in culture and approach more work required and faster ensure it incorporate smart targets progress to ensure success provide Stakeholders with regular updates on achievement time scales throughout the review were proving difficult to meet establish links with key services – Property and ICT
Ensure Public access corporate aspirations are included in service business plans Ryedale Clear and challenging aims Limited scope – unable to judge Careful implementation of the restructuring programme district Website – which has received whether will achieve Top 25% Completion of the access to services review Council national praise performance Production of e government strategy ‘Communicati Staff training and induction In first six months on and Staff made aware of key A strategy for external communications Customer development issues via team Produce and implement C.C policy Relations’ briefings Define standards and responsibilities in response to **Two Star visitor to Ryedale house.
likely to imp. Fully implementation of communication charter and ensur Communication charter - lack of strategic direction for e staff development procedures are fully implemented both internal and external communications . Will probably improve – (providing initiatives are vigorously pursued ) Items in the improvement plan clearly linked to analysis in the review.
Comprehensive improvement - emphasis on progress rather plan – 43 tasks with completion than outcomes and there are few
Page 94 dates hard targets Reputation: has track record for innovation Plymouth City Strategy provides good a clear Current aims for each services 15 recommendations made in 4 main areas Council and challenging future vary in degree of consistency b ♦ easier access *one star objectives clarity and challenge. ♦ consistent service unlikely to Service aims not understood or ♦ competitive improve communicated and customers ♦ steps to achieve top quartile have not been involved with their development Front line staff helpful Service varies between services and departments lack of cohesive management of customer contact impacts detrimentally on all service levels Insufficient cost data plus lack of comparative data
Review outcome focused Did not connect or fundamentally challenge all of the service areas contributing to the customer contact service . limited its ability to drive forward improvements Achievable short term action and targets( which limited progress has been made) put no step change more review s and decisions required Page 95 Not all partners and stakeholders are signed up to the improvements
March 02
Page 96
Appendix 3
Consultation matrix – Customer First review
Table 1. Consultation commissioned by the Customer first review
Page 97 Stakeholder Consultations Outcomes Group Methods used General Public Barking & ♦ Important to have customer focused services. Residents treated as customers not Dagenham as a nuisance citizens panel 2 ♦ Need for empowered staff
focus groups ♦ Would wish to see one- stop shops in neighbourhoods concerns raised about the finance in providing these. ♦ Interested in flexible/ extended opening hours put would need to look at the operating time of all the services not just the first point of contact ♦ Were not very interested in the use of emails and the internet communications although acknowledged they would eventually come. ♦ Preferred telephone as a means of communication concerns raised about phones not being answered ♦ Interested in call centres that had a human voice not a machine –should be introduced to improve Customer care not make financial savings
Stakeholder Consultations Outcomes Group Methods used Questionnaire used distributed 33,116, 16 replies respectively via three different methods ♦ Telephone the main method of contact remained the preferred choose
♦ Article in ♦ Increased interest in visiting an office and using email Citizen sent to every home ♦ Access without delays
♦ ♦ Page 98 Forms given to To speak to someone who can answer the enquiry ( not be passed from one attendee at person to another) Community Forums ♦ Extended hours
♦ Survey placed on the website
Other Questionnaire 8 replies stakeholders survey( 20 sent) ♦ Telephone preferred method of contact ♦ 100% interest in the development of one stop shops Community & ♦ well trained staff aware of the needs of all stakeholders voluntary ♦ Continued consultation organisations ♦ Closer working with voluntary organisations (Members of ♦ Information in Accessible formats the Community legal forum)
Stakeholder Consultations Outcomes Group Methods used Local Questionnaire 8 returned businesses survey(13 sent) ♦ Telephone preferred form of communication. commerce and ♦ Interest in email and face to face public services ♦ Empowered staff Education Questionnaire 111 returned (school survey ♦ Varied means of communication has potential governors) ♦ Email or internet for internal communication ♦ Communication by letter to staff /pupils/ parents/carers ♦ Communication in person – to give a personal touch Page 99 Schools Question included ♦ Electronic communication for information from the Council in the annual ♦ conventional methods letters when dealing with non- schools people consultation with ♦ potential to develop other means of communication in the future with non schools schools people
♦ potential to house information points for the community
Staff Discussion with 5 ♦ Emails & telephones main methods of communication Housing strategy ♦ Letters to external organisations officers ♦ Improved access for service users not seen as enhancing the work of the team
Briefing meeting ♦ Increase in staff with trade union ♦ Training needed for staff representatives ♦ Need for one centre for Barking & Dagenham ♦ The need to overcome language and literacy difficulties
Stakeholder Consultations Outcomes Group Methods used Senior mangers ♦ Need for departmental partnership working workshops with ♦ Need to learn from good practice and our mistakes PWC ♦ Equalities & diversity needs to remain high on the agenda ♦ Need to move from paternalistic approach towards public consultation and involvement.
Discussions with ♦ Need to change attitudes as well as systems departmental ♦ Proposals must be adequately resourced managers and ♦ More work needed to gather baseline information Page 100 teams ♦ Website improved but more work needed TMT
Workshop with ♦ More joined up working required / partnerships customer facing ♦ staff Flexibility- choice and quality ♦ ICT training for front line staff ♦ Involve staff in planning and implementing improvements to the service Housing & health staff focus group ♦ Training for staff front line staff ♦ Empowered staff with clear areas of responsibility ♦ Flexibility needed ♦ Favourable response to one telephone number approach ♦ Opening times to suit the Customer Article in People Matters 1 response ♦ Learn from experience of the communication centre and other front line staff
Stakeholder Consultations Outcomes Group Methods used ♦ Effect management ♦ Training ♦ The need to feel part of a team ♦ The need to feel supported when dealing with angry or abusive ♦ The need for adequate information Focus groups held December 02 with ♦ staff recognise the need for change, although there are concerns around this (as 179 customer would be expected) facing staff ♦ morale is low in some areas Page 101 ♦ better information should be provided for the public about what is available and how to get it ♦ a new, integrated IT system will be key to success. This will be used for both information and transactions and must be widely available ♦ to deliver the vision the Council needs to invest in its staff, premises and communications ♦ many contacts are for basic information/service that could be provided at the initial point of contact, although there will still be a need for ‘specialists’ ♦ skilled, trained staff are key. Relevant, timely training should be available to all. There were concerns that many problems result from inexperienced agency staff being in frontline jobs ♦ we need to ask customers what they want and cater for specific needs ♦ front line staff need to ‘own’ a query and take responsibility for it ♦ we need better co-ordination across the council – breaking down departmental barriers. Everyone needs to ‘buy in’ to customer first to make it work ♦ human contact is valued and many people prefer face to face contact
Stakeholder Consultations Outcomes Group Methods used ♦ more flexible access through additional (local) service points/extended hours was felt to be a good thing, although this would need investment ♦ a number of practical solutions were raised – e.g. up-to-date on-line telephone and service directories that were easy to search
Table 2. Consultation that has informed the Customer First review Page 102
Stakeholder Consultations Outcomes Group Methods used Business Questionnaire 53 returned Commercial survey (197 sent ♦ Telephone main method of contact Tenants out) ♦ Difficulties in contacting the right person and obtaining information (Property ♦ Request dealt with slowly. Services B.V.) Various Questionnaire ♦ Citizen magazine –good quality & value for money stakeholders surveys ♦ Members-would like to see service developed on the website ( public relation ♦ Media – development of website with back releases BV review) ♦ Staff – PR the need for increased resources and a clearer understanding on a corporate level of the importance of communication ♦ Main issues lack of communication with the council as a whole Public relations Questionnaire ♦ Respondents unclear as to the appropriate contact at the council when seeking help B.V.review cont. survey and advice
Stakeholder Consultations Outcomes Group Methods used Citizens panel (communication) ♦ Citizen seen as trusted source of information ♦ Citizen, local papers ‘ council produced leaflets ways of distributing council information. ♦ Internet access increasing in line with national trends ♦ The need for information both factual- service s, points of contact and local events plus how decisions are made and how local peoples views inform those decisions B&D Best Mori survey ♦ The majority of respondents felt that their query was not dealt with well – although Value Survey – out comes may not be changed there is a need to ensure pertinent customer care Street safe priorities are met Page 103 parks , ♦ MORI’s experience ,getting through to the right person quickly is residents’ top Cemeteries and priority Libraries Primary care Face to face ♦ Interviewees saw First Contact people in the local authority - the Council and trust survey emergency personal (alarm systems) as an initial source of help ‘Hearing the ♦ Better communications views of ♦ Single point of contact Vulnerable ♦ Attention to environmental issues- car parking pavements people in Dagenham
Disablement The need to improve association ♦ Signs Consultation with ♦ Lighting the visually ♦ Leaflets impaired ♦ Locations
Stakeholder Consultations Outcomes Group Methods used
B&D CIIL Questionnaire Community ♦ 54% used Social services as a first port of calling accessing services and support consultation on ♦ 69% used the telephone as ameans of communication ‘Disabled ♦ 38% visited offices peoples view on ♦ Not given enough information exclusion and ♦ Need support to get out more inclusion in ♦ Don’t know where to go to get help lack of accessible transport community life’ Page 104 LBBD summary 62% satisfaction with the councils service of results BVPI survey Best value Various ♦ More seating in the reception areas review (council ♦ Extended opening hours tax) ♦ More access via the telephones Best value Various ♦ Telephone contact with a call centre seen as being the most convenient way to review on report repairs Housing repairs ♦ There was interest expressed in a repairs service operating out of normal hours ♦ Staff –customers perceived to be low priority for the service too system focused ♦ Members – concerns about operating an out of hours service Best value Personal and inspectors postal 80% found it easy to contact the council survey – questionnaires customer satisfaction on
Stakeholder Consultations Outcomes Group Methods used Housing repairs Mori Citizens’ Face to Face ♦ 64% Fairly satisfied/very satisfied panel 1,038 completed ♦ 63% proud /fairly proud of living in Barking & Dagenham recruitment ♦ 50% have access to a personal computer 2002 ♦ 44% have access to the internet ♦ Find information about the Council from - ♦ Citizen 80% ♦ Local newspaper 66% ♦ Leaflets 37% Page 105 ♦ Council staff 9%, Website 2% ♦ 44% find it difficult to get through on the phone ♦ 51% feel that the residents are not involved in decision making with16% of the figure stating no involvement ♦ 61% feel that the council keeps residents informed ♦ 56% would use the email and the internet for various activities. ♦ 74% feel staff are friendly and polite
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Page 106 APPENDIX 4 Performance Indicators 2000-01
BVPI 3- Satisfaction with the Local Authority
80% 70% 60% 50% Satisfaction 40% Top quartile National
Page 107 30% Top quartile London 20% 10% 0%
t t m y y n g ld y w g n w n e n st e o es m es e ge fi l rto a m a exle alin n rro s m h utto nha Bren E a n a bridg S For BarneB romle E H llingdo Me ew ha B Croydo Haringe Haverini ou N ed aver H H R Dage on-Th pon T up altham d u W ondon king & r L ar B ingston- K ichmon Oute R
BVPI 4- Satisfaction with complaints handling
50% 45% 40% 35% 30% Satisfaction 25% Top quartile National 20% Top quartile London Page 108 15% 10% 5% 0%
y y n g d y g n e t m e w w es m es s ge net ent l do in el o e a r al nge rton ha m utton or ar B om oy i e a B Bexle E Enfi Harro M S ver Br Cr Har Haverinillingdo New a H Hounsl Redbridg tham F upon-Tham al ng & Dagenha n- W ki London ar B uter O Kingsto Richmond upon Th
BVPI 5a- Number of complaints determined by an Ombudsman which were classified as maladministration
5 4 4 3 No. complaints Page 109 3 Top quartile National 2 2 Top quartile London 1 1 0
t y y g y g n s s n t e m e e n o m rn l ield ri d dge tto res ha x ydon f e g ri n e Brent o Ealin n ringe wha b e Ba B romle E Harrow lin Merton d hameSu Fo g B Cr Ha Hav Ne T m Hil Hounslow Re a Da h & g Walt on-upon-Thame London averag rkin t r a B ngs hmond upon i c Oute K Ri Top quartile value (London/National): 0
BVPI 5b - Ombudsman complaints classified as local settlement
120 111
100
80 80 74
Page 110 60
43
40 35 31 26 26
20 16 15 13 13 8 6 7 7 6 6 4 5 4
0
t y y s n e m nt on ld w w on ge re d ring don rest g ham rid nha exley B Ealing nfie ringe arro ve ames Barne B romle E a H unslo hame Mert ew h Sutto verag ge B Croy H Ha o -T N edb a Hillin H R am Fo pon T h & Da upon u ndon g n- Walt o ond arkin gsto m B in Outer L K Rich No quartile information available
BVPI 8- Percentage of invoices which were paid promptly
100% 90% 80% 70% 60% Percentage paid promplty 50% Top quartile National 40% Top quartile London 30%
Page 111 20% 10% 0%
y t y n n s n n m et e n e o ld ey ng w e o m ge o ge re e g row ri do o a d a ha arn xl aling n r e g sl h ri orest r n e B E nfi ri a n n w ames e B B roml royd E a H li ham Mert e db h Sutt F ge B C il T e T a H Hav H Hou - N m n av n R on a o D po p & u nd g -u o n WalthL in o nd r rk t e a mo t B u ings ich O K R
BVPI 74 - Tenant satisfaction overall with Landlord
90% 80% 70% 60% Satisfaction 50% Top quartile National 40% Top quartile London Page 112 30% 20% 10% 0%
t n g d y n s s n e w m e st ge lin iel row o o a to e rne a r sl me h m t a nhama Brent oydo nf n w a or e B Bexley r E E Ha u Merton Su F BromleyC o -Tha Ne Th Haring HaveringHillingdH n am Dag on Redbridgeo h p p lt & u g n-u d Wa o n rkin st o er London aver g m t Ba in Ou K Rich
BVPI 75 - Tenant satisfaction with opportunities to participate
80%
70%
60%
50% Satisfaction Page 113 40% Top quartile National Top quartile London 30%
20%
10%
0%
t m et y n ld w g s m e e ley ng ey on e ton est ha ren ie g m dg rag arn ex B ali nf gd nslow ames ut e en B B romle E E Harro Merton bri h S For v g B Croydo m a a Harin HaverinHillin Hou Newha n T D n-Tha Red on o po & u nd -up o n nd WalthaL to o r arking s m e B h ut ing O K Ric BVPI 80i - User satisfaction with contact / acess facilities at the benefit office
90% 80% 70% 60% Satisfaction 50% Top quartile National 40% Top quartile London 30% Page 114 20% 10% 0%
t y n s e t e e ld e w o s g ie g ro ring e a ham mley f n e gd r n arn Brento Ealing ar v ame bridg e e B Bexley r En H a Merton d Sutton v g B Croydon illin -Th Newhame a Hari H H Hounslown n R ham For po pon Thamest do & Da u n -u o n d Wal L o n r rking st o e g t Ba Ou Kin Richm
BVPI 80ii - User satisfaction with the service in the benefit office
100% 90% 80% 70% 60% Satisfaction 50% Top quartile National 40% Top quartile London
Page 115 30% 20% 10% 0%
t d t ey on l w ge on s ge l d ling ie ro ring ton am d t a x a f slow h mes ut Brent oy E ar er BarneBe r En H un Mer dbri ha S Forev BromleyC illingdon e T a Haringey HaveH Ho New m n n-Thames R on o do up altha -up on W L nd r e gston Barking & Dagenham n hmo ic Out Ki R
BVPI 80iii - User satisfaction with the telephone service
90% 80% 70% 60% Satisfaction 50% Top quartile National 40% Top quartile London
Page 116 30% 20% 10% 0%
y y g s n n t et e on n s n d eld row ri to e ham fi nge e ham ridge mes or Brentomley Ealing i ar ame b erage Bar Bexl En ar H av Mer ew ha Sutto v gen Br Croy H H -Th N m F HillingdonHounslow Red n T ltha & Da a ndon a o ng d upo W on rki ter L Ba hm u ingston-upon ic O K R
BVPI 80iv - User satisfaction with staff in the benefit office
100%
90%
80%
70%
60% Satisfaction 50% Top quartile National
Page 117 Top quartile London 40%
30%
20%
10%
0%
g s et es e on am n ent ield row ing t Br ingey gdon orest Bar Bexley EalinEnf Har lin ham Merton Sut F BromleyCroydon Har Haver T Newham Hil Hounslow Redbridge am Dagenh on- h & up upon Tham Walt on- r London average king ond e hm Bar ingst c Out K Ri
BVPI 80v - User satisfaction with clarity of forms and leaflets
70% 60% 50% Satisfaction 40% Top quartile National 30% Top quartile London 20% 10% 0%
t Page 118 m et y n ld w g s m e e ley ng ey on e ton est ha ren ie g m dg rag arn ex B ali nf gd nslow ames ut e en B B romle E E Harro Merton bri h S For v g B Croydo Newha m a a Harin HaverinHillin Hou n T D n-Tha Red on o po & u nd -up o n WalthaL o nd r t o e arking s m h ut B ing O K Ric
ACPI A1a - The Authority's number of buildings open to the public 2000/1
140
120
100
80
60
40
Page 119 20
0
t m et y n ld w g s m e e ley ng ey on e ton est ha ren ie g m dg rag arn ex B ali nf gd nslow ames ut e en B B romle E E Harro Merton bri h S For v g B Croydo Newha m a a Harin HaverinHillin Hou n T D n-Tha Red on o po & u nd -up o n Waltha L o nd r t o e arking s m h ut B ing O K Ric No quartile information available
ACPIA1b - The number of buildings in which all areas are suitable and accessible to disabled persons 2000/1
25
20
15
10
5 Page 120
0
t m et y n ld w g s m e e ley ng ey on e ton est ha ren ie g m dg rag arn ex B ali nf gd nslow ames ut e en B B romle E E Harro Merton bri h S For v g B Croydo Newha m a a Harin HaverinHillin Hou n T D n-Tha Red on o po & u nd -up o n Waltha L o nd r t o e arking s m h ut B ing O K Ric No quartile information available
Percentage of buildings open to the public in which all areas are suitable and accessible to disabled persons 2000/1
70
60
50
40
30 Page 121 20
10
0
t m et y n ld w g s m e e ley ng ey on e ton est ha ren ie g m dg rag arn ex B ali nf gd nslow ames ut e en B B romle E E Harro Merton bri h S For v g B Croydo Newha m a a Harin HaverinHillin Hou n T D n-Tha Red on o po & u nd -up o n Waltha L o nd r t o e arking s m h ut B ing O K Ric No quartile information available
The graph below shows that LBBD has made significant progress toward the BVPI target of 100% electronic service delivery by 2005. It is significantly higher than the Outer London average and this was reflected in the awarding of Local Government Chronicle Award April 2001 winner for “Improving services with E-technology. This award reflects the commitment shown by LBBD to answer the findings of the Pathfinder Survey conducted on E-Government in 2001.
BVPI 157 - Electronic delivery of service where legally possible 2001/2
120
100 Page 122
80
60
40
20
0 LBBD Average Local Highest Score for BVPI 157 target BVPI 157 target Authority Local Authority for 2002 for 2005
Where are we now? a snap-shot