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Blue Island Brand Standards

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Blue Island Brand Standards BLUE ISLAND BRAND STANDARDS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz FontPreferred Usage Logo Usage: Two-Color MyriadTwo-color Pro application (or Myriad) ofis thethe fontlogo for using all Blue PMS Island 285 C materials, and PMS 1234567890 including368 C is preferred. websites and body copy for documents. For headlines, Myriad Pro Bold should be used. The lower case “b”, the dot above the “b”, “Blue”, the second ABCDEFGHIJKLMNOPQRSTUVWXYZ Headlineswavy line, andshould “est. be 1835” set 4print pts. larger100% PMSthan 285the C.body The copy. bottom (i.e.portion if body of the copy leaf, is “island”set at 10 and pts. the headlines first wavy are line 14 pts.print in 100% size.) abcdefghijklmnopqrstuvwxyz PMS 368 C. 1234567890 Use of “est.1835” is optional. Preferred Color Usage Optional Color Usage Think Outside The Loop TaglineOne Color Usage Logo Usage Think Outside The Loop The taglinepreferred should one-color appear logo in Myriadusage isPro to (orprint Myraid) Italic. Think Outside The Loop Preferredin grayscale. color usage is PMS 431 C; however, it is acceptable for the tagline to appear in any color of the Blue Island Color Think Outside The Loop Think Outside The Loop PaletteThe lower when case needed, “b”, the includingdot above 100% the “b”, Black. “Blue” and the Think Outside The Loop second wavy line print 100% black. The bottom portion of the leaf, “island”, the first wavy line and “est. 1835” print Think Outside The Loop 50% black. Think Outside The Loop ReverseTagline Usage Logo Usage with Logo WhenIf the Blue reversing Island the Tagline logo is out used of awith solid the color, logo, the the type tagline and markshould reverse appear to beneath solid white the withdouble the wavy exception lines ofof thethe logo. second wavy line, which prints 50% black. The tagline color should be the same as “island” in the logo - PMS 368 C, 50 % Black or White depending on color usage (pg.1) of the logo. Think Outside The Loop Minimum Size Logo Usage The minimum size application for the logo is 1” height from E-signaturethe baseline of “est. 1835” to top of logo. If “est. 1835” is not Theused, e-signature logo is 1” height mimics from the baselineBlue Island of thebusiness blue wavycards. line The to Mary Poulsen 12 pts fonttop of is logo.Myriad Pro (or Myriad). Marketing Director Employee Name is set at 12pts using RGB values of PMS 285 C Preferred Logo Usage Alternate Logo Usage p (708) 396 7035 f (708) 597 1221 10 pts LogoEmployee Presentation Title is set at 10 pts using RGB values of PMS 368 C www.blueisland.org The preferred use of the logo is as a full signature with the “p” & “f” are set at 10 pts using RGB values of PMS 368 C type and mark remaining a unit. Contact Info is set at 10 pts using RGB values of PMS 285 C However, the logo can be broken up into its separate components when needed. Using the logotype without the symbol is acceptable. “Blue island” and the wavy lines must always be present in this usage. “est. 1835” is optional. If used, “est. 1835” should be displayed reversed out of a field of PMS 368 C. 13051 S. Greenwood Avenue URL Usage Blue Island, IL 60406 The Blue Island URL should be grouped with other contact www.blueisland.org One color and reverse usage of the logotype should follow theinformation. guidelines outlined above. If the URL is used with the logo, the URL should appear beneath the double wavy lines of the logo. Primary Colors Secondary Colors p (708) 396 7035 If the URL appears with the logo, the URL color should be f (708) 597 1221 Color Palette PMS 285 C PMS 368 C PMS 131 C PMS 2593 C the same color as the “b” symbol of the logo (PMS 285 C, 90C, 48M, 0Y, 0K 63C, 0M, 97Y, 0K 0C,www.blueisland.org 32M, 100Y, 9K 61C, 89M, 0Y, 0K Black or White depending on color usage (pg.1) of the logo). 0R, 125G, 195B 123R, 193G, 67B 231R, 166G, 20B 124R, 65G, 153B The colors shown on this page are not intended to match www.blueisland.org#007DC3 #7BC143 #E7A614 #7C4199 the PANTONE® Color Standards. For the PANTONE® Color Standards, refer to the current edition of the PANTONE® PMS 431 C PMS 175 C PMS 484 C Color Publications. PANTONE® is a registered trademark of 11C, 1M, 0Y, 64K 0C, 65M, 100Y, 60K 0C, 95M, 100Y, 29K 106R, 115G, 123B 124R, 58G, 0B 179R, 35G, 23B Pantone, Inc. #6A737B #7C3A00 #B32317 © 2009 Lawrence Group Mohawk Navajo Text Brilliant White 100 text Mohawk Navajo Text Brilliant White 80 text/32lb. Green Option Neeah Classic Crest Avalance White 80T BLUE ISLAND BRAND STANDARDS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz FontPreferred Usage Logo Usage: Two-Color MyriadTwo-color Pro application (or Myriad) ofis thethe fontlogo for using all Blue PMS Island 285 C materials, and PMS 1234567890 including368 C is preferred. websites and body copy for documents. For headlines, Myriad Pro Bold should be used. The lower case “b”, the dot above the “b”, “Blue”, the second ABCDEFGHIJKLMNOPQRSTUVWXYZ Headlineswavy line, andshould “est. be 1835” set 4print pts. larger100% PMSthan 285the C.body The copy. bottom (i.e.portion if body of the copy leaf, is “island”set at 10 and pts. the headlines first wavy are line 14 pts.print in 100% size.) abcdefghijklmnopqrstuvwxyz PMS 368 C. 1234567890 Use of “est.1835” is optional. Preferred Color Usage Optional Color Usage Think Outside The Loop TaglineOne Color Usage Logo Usage Think Outside The Loop The taglinepreferred should one-color appear logo in Myriadusage isPro to (orprint Myraid) Italic. Think Outside The Loop Preferredin grayscale. color usage is PMS 431 C; however, it is acceptable for the tagline to appear in any color of the Blue Island Color Think Outside The Loop Think Outside The Loop PaletteThe lower when case needed, “b”, the includingdot above 100% the “b”, Black. “Blue” and the Think Outside The Loop second wavy line print 100% black. The bottom portion of the leaf, “island”, the first wavy line and “est. 1835” print Think Outside The Loop 50% black. Think Outside The Loop ReverseTagline Usage Logo Usage with Logo WhenIf the Blue reversing Island the Tagline logo is out used of awith solid the color, logo, the the type tagline and markshould reverse appear to beneath solid white the withdouble the wavy exception lines ofof thethe logo. second wavy line, which prints 50% black. The tagline color should be the same as “island” in the logo - PMS 368 C, 50 % Black or White depending on color usage (pg.1) of the logo. Think Outside The Loop Minimum Size Logo Usage The minimum size application for the logo is 1” height from E-signaturethe baseline of “est. 1835” to top of logo. If “est. 1835” is not Theused, e-signature logo is 1” height mimics from the baselineBlue Island of thebusiness blue wavycards. line The to Mary Poulsen 12 pts fonttop of is logo.Myriad Pro (or Myriad). Marketing Director Employee Name is set at 12pts using RGB values of PMS 285 C Preferred Logo Usage Alternate Logo Usage p (708) 396 7035 f (708) 597 1221 10 pts LogoEmployee Presentation Title is set at 10 pts using RGB values of PMS 368 C www.blueisland.org The preferred use of the logo is as a full signature with the “p” & “f” are set at 10 pts using RGB values of PMS 368 C type and mark remaining a unit. Contact Info is set at 10 pts using RGB values of PMS 285 C However, the logo can be broken up into its separate components when needed. Using the logotype without the symbol is acceptable. “Blue island” and the wavy lines must always be present in this usage. “est. 1835” is optional. If used, “est. 1835” should be displayed reversed out of a field of PMS 368 C. 13051 S. Greenwood Avenue URL Usage Blue Island, IL 60406 The Blue Island URL should be grouped with other contact www.blueisland.org One color and reverse usage of the logotype should follow theinformation. guidelines outlined above. If the URL is used with the logo, the URL should appear beneath the double wavy lines of the logo. Primary Colors Secondary Colors p (708) 396 7035 If the URL appears with the logo, the URL color should be f (708) 597 1221 Color Palette PMS 285 C PMS 368 C PMS 131 C PMS 2593 C the same color as the “b” symbol of the logo (PMS 285 C, 90C, 48M, 0Y, 0K 63C, 0M, 97Y, 0K 0C,www.blueisland.org 32M, 100Y, 9K 61C, 89M, 0Y, 0K Black or White depending on color usage (pg.1) of the logo). 0R, 125G, 195B 123R, 193G, 67B 231R, 166G, 20B 124R, 65G, 153B The colors shown on this page are not intended to match www.blueisland.org#007DC3 #7BC143 #E7A614 #7C4199 the PANTONE® Color Standards. For the PANTONE® Color Standards, refer to the current edition of the PANTONE® PMS 431 C PMS 175 C PMS 484 C Color Publications. PANTONE® is a registered trademark of 11C, 1M, 0Y, 64K 0C, 65M, 100Y, 60K 0C, 95M, 100Y, 29K 106R, 115G, 123B 124R, 58G, 0B 179R, 35G, 23B Pantone, Inc. #6A737B #7C3A00 #B32317 © 2009 Lawrence Group natural palette blue island blue island blue island blue island VER. 2 LOGO DETAILS Ver. 2 options Logotype This typographic logo plays off a nature theme. The negative space of the “b” is in the shape of a leaf which represents Blue Island’s tree lined streets and park system.
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