2021 IFA MEDIA KIT
PRIME EXPOSURE YOUR WAY 2021 IFA MEDIA KIT
TABLE of TARGET CONTENTS AUDIENCES 2 Summary of Products About the International Franchise Association (IFA) and Channels Opportunity Seekers IFA is a trade association representing 1,200+ franchise brands 3 Franchise.org Multi-Unit Franchisees and their franchisees and 550+ supporting suppliers. We are Veteran Candidates the only organization that promotes, protects, and strengthens 5 Dedicated E-Blast Women & Diversity the franchising business model worldwide. Through best in 5 Shared E-Blast Candidates class educational events, widely distributed publications, and a proven government relations team, we accomplish goals of our 6 IFA SmartBrief individual members and the collective industry. 7 Franchise Opportunities Guide
SUMMARY OF PRODUCTS & CHANNELS 9 Franchising World Products: Channels: 12 Events • Email Blasts 13 Advertising Rates DIGITAL PRINT • Sponsored Content Summary • Digital Website • Franchise.org • Franchising World Magazine Display Ads • IFA Community Microsite (1 issue) • Thought Leadership • IFA SmartBrief Email • Franchise Opportunities IFA Advertising Resources Guide - Member Directory Senior Director • Franchising World Magazine (5 issues) (2 issues) • Print Ads • Franchise Opportunities Guide - • Digital Magazine Member Directory (2 issues) Display Ads/ EVENTS Interstitial Ads/Videos • 6 Events Annually • Event Exhibit Booths (hybrid) Carly Wooley • Event Sponsorships 202.662.0788 [email protected]
2021 IFA FRANCHISOR MEDIA KIT 2 FRANCHISE.ORG
BY THE Franchise.org gives you the competitive edge in your NUMBERS online advertising matrix. Entrepreneurs are savvy and sophisticated when it comes to accessing the latest information to find the best opportunities that fit 195,000 their unique investment strategies, personal desires, interests and personalities. Franchise.org is the most Average Monthly comprehensive, and informative franchise opportunity Unique Views web portal available today. With a complete suite of credible tools designed for prospective franchisees 35% to find your opportunity, Franchise.org is continually evolving to meet the demands of today’s marketplace. of traffic goes to member profile pages
Why advertise on Franchise.org 40% Franchise.org provides one of the largest searchable databases of franchise opportunities of visitors on mobile Franchise.org boasts the most useful content anywhere as it includes a vast library of related articles on franchising, useful references and economic statistics, and several “help directories” on franchising Advertising members appear at the top of chosen category search results Advertising members profile pages include a direct link to their website You must be an IFA member to be listed on our site
Carly Wooley, Senior Director, Advertising 2021 IFA FRANCHISOR MEDIA KIT 202.662.0788 • [email protected] 3 FRANCHISE.ORG
FRANCHISOR MEMBER PACKAGES
Enhanced Company Profile sample Premium Package A-LA-CARTE $850/month* * Minimum 6-month contract Featured Category Logo and Listing $1,200/12 months 1. Featured category logo and listing 2. Enhanced company profile — includes a direct link to Enhanced Company Profile advertiser’s franchise development site Includes a direct link to advertiser’s franchise develop- 3. Run of Site Banner 300 x 250 (rotating) ment site $1,500/12 months 4. Homepage Rotating Spotlight (slider) 5. Homepage Static Banner placement VetFran Specific Banner* (1 week per 6 month contract) 300w x 250h pixels $400/One month 6. (1) FranBlog Content Post (per 6 month contract) * appears and rotates when user selects 7. (1) Shared Prospective Franchisee Eblast veteran specific opportunities (per 6 month contract) 8. Jumbo Color Logo placements in next edition of Franchisor Introductory Value Package Run of Site Banner Franchise Opportunities Guide 300w x 250h pixels $3,000/year with Standard Color Logo /One month Billed in three installments $400
Featured Category Logo and Listing Sample Franchise Opportunities Blog Post /year with Jumbo Color Logo Upgrade $3,400 Promote your brand to franchise opportunity seekers Billed in three installments on IFA’s Franchise Opportunities Blog. Describe your system and its culture in your own words through this 1. Featured category logo and listing exclusive native format. /post 2. Enhanced company profile — includes a direct $500 link to advertiser’s franchise development site Retargeting 3. Standard Color Logo placements in next Visitors to IFA’s website will see your ads on subse- 2 editions of Franchise Opportunities Guide quent websites they visit, allowing you to share your or upgrade to a JUMBO Color Logo for only products and services directly in front of them. $400 additional. Packages starting at $2,000
Carly Wooley, Senior Director, Advertising 2021 IFA FRANCHISOR MEDIA KIT 202.662.0788 • [email protected] 4 PROSPECTIVE FRANCHISEE-BLASTS
BY THE Dedicated Prospective Franchisee E-Blast Shared Prospective Franchisee E-Blast NUMBERS The Dedicated Prospective Franchisee E-blast is sent on your behalf Our “Franchise Opportunities for You” is a shared e-blast from the IFA to 34,000+ opt-in prospective franchisees. Bypass spam that includes a maximum of six advertisers per email, and is filters and gatekeepers with this direct email opportunity! sent out monthly to 34,000+ opt-in prospective franchisees!
Includes: 100% Share-Of-Voice Opportunity! Includes: Reach Key Prospects Instantly!
• Subject line: 55 char- • Company Name Shared Prospective Franchisee 34,000+ Dedicated Prospective Franchisee acters max, excluding E-blast Sample Average Sent E-blast Sample • Ad Image spaces 300w x 250h pixels • One clickable banner: • Description and 600w x 250h pixels Call to Action • Text: average 150 (up to 55 words) words • URL to landing page 10% • URL to landing page on your site on your site Average Open Rate Pricing: Pricing: $995 each 2% $2,500 each $2,250 each when Average Click-Thru reserving 4x together Rate over a 12 month period
Carly Wooley, Senior Director, Advertising 2021 IFA FRANCHISOR MEDIA KIT 202.662.0788 • [email protected] 5 IFA SMARTBRIEF
BY THE NUMBERS Integrate Your Brand Into Today’s Top News Stories The Smarter Way to Reach SmartBrief Solutions 13,000 Franchisor and Franchisee Executives Whether you’re launching a new product, driving IFA Smartbrief e-newsletter Sample traffic to an event or building your sales pipeline, Subscribers IFA SmartBrief is a subscription-only news service dedicated to informing franchisee and franchisor your dedicated SmartBrief13,000 account team can help you create the right mix of advertising and Distribution executives of the news shaping their industry. SUBSCRIBERS Subscription-only Developed in exclusive partnership with the content solutionsSubscription-only to achieve your News goals. Service News Service International Franchise Association, it provides a Published 3x/week Published thrice-weekly summary of essential news for our Contact: 3x/week subscribers and tailors the most effective marketing For SmartBriefThe Smarter ad buys, Way to ad Reach specs,Franchisee or questions, and opportunities for our advertisers. reach outFranchisor to the IFA executives SmartBrief team directly: IFA SmartBrief is a subscription-only news service Emily Elliott: [email protected] dedicated to informing franchisee and franchisor Elanorexecutives Massey: of [email protected] the news shaping their industry . Developed in exclusive partnership with the Display & Native Advertising Rates International Franchise Association, it provides a 10% thrice-weekly summary of essential news for our IFA SmartBrief Ad Rates* subscribers and tailors the most effective marketing 22% 43% Sample Specifications Prices are per issue opportunities for our advertisers.
Above-the-Fold Takeover $900 View Sample View Specs 25% "SmartBrief continues to lead the pack in terms of Billboard Banner Ad $600 View Sample View Specs performance for our clients and their innovation in new platforms show they are committed to remaining on Franchise Executives News Section Sponsorship Rectangle-Text Ad** $600 top." — Vice-President,View Sample Media Director,View JT Mega Specs Food Single & Multi-Unit Advertising Franchisees Video-Text Ad** $600 View Sample View Specs
Prospective Franchisees Featured Content $600 View Sample View Specs "Out of all of our media partnerships, SmartBrief gave Other SmartSocial $35 CPM us the most support and made us feel like their only priority. They made it clear that they were an extension of our marketing team." —Director, Marketing and * 5x minimum on Display & Native Advertising ForBusiness exclusive Development, opportunities Brisan and to learn more, ** News Section ads include Rectangle-Text Ad or Video-Text Ad download the SmartBrief Media Kit. ** Upgrade any news section placement to a Video-Text ad for a premium 2021 SMARTBRIEF MEDIA KIT
Contact: Chris Warne, Group Publisher at (845) 209-3049 or [email protected] Carly Wooley, Senior Director, Advertising 2021 IFA FRANCHISOR MEDIA KIT 202.662.0788 • [email protected] 6 FRANCHISE OPPORTUNITIES GUIDE
FALL/ WINTER 2020 OINT BY THE P S
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2020 Featuring franchise Everything you need to start opportunities for veterans. your search for the right franchise for you! THE OFFICIAL GUIDE TO FRANCHISING
DETAILED INFORMATION FOR MORE THANEverything you need to start Featuring franchise 15,000 1,100 FRANCHISES. opportunities for veterans. your search for the right T All are members of thefranchise International for you! Total Print Circulation Franchise Association. DETAILED INFORMATION FOR MORE THAN
FALL/WINTER 2020 1,100 FRANCHISES. ® T All are members of the International The is the most CHECK OUT OUR Franchise Opportunities Guide Franchise Association. FEATURED
MEMBERSON PAGE 72! Franchises listed by comprehensive resource for entrepreneurs and business category with 57,000 investment levels and training/supportFALL/WINTER 2020 provided. opportunity seekers interested in franchising. Total Print Circulation CHECK OUT OUR FEATURED
MEMBERSON PAGE 72! Franchises listed by Published semi-annually (Spring/Summer and business category with 2 investment levels and EDITIONS www.franchise.orgtraining/support provided. ® Fall/Winter), the Franchise Opportunities Guide SPRING/SUMMER 3.8% is distributed free-of-charge at franchise expos (in FALL/WINTER www.franchise.org Average Pass Along person and virtual). The Franchise Opportunities Rate Guide® is sold in major bookstores and news- stands across the U.S. The Guide is a leading publication for reaching entrepreneurs and con- necting high quality leads for franchisors. Why advertise in the Franchise Opportunities Guide®? More than just a business directory, the Franchise Inclusion in a publication that has vital tools a potential 33,000 Opportunities Guide® contains vital information franchisee needs to start search for the right franchise. Total Digital about more than 1,200 franchise opportunities, Now available in print and digital formats to reach Circulation legal issues, FTC information, financing and other opportunity seekers wherever they are at either in person tools designed specifically to assist potential or virtual events and expos throughout the year! franchisees with starting their ventures. The Franchise Opportunities Guide® supplies credibility as a longstanding publication of the IFA that consumers and the franchise community alike use as a trusted resource. You must be an IFA member to be listed in the Franchise Opportunities Guide®.
Carly Wooley, Senior Director, Advertising 2021 IFA FRANCHISOR MEDIA KIT 202.662.0788 • [email protected] 7 FRANCHISE OPPORTUNITIES GUIDE
2021 FRANCHISE OPPORTUNITIES GUIDE AD RATES
2021 IFA Member Rates Ad Deadlines Introductory Value Package Back Cover* $7,000 2021 Spring/Summer Edition Starting at Only $3,000/Year* Inside Front Cover* $5,000 Listing Update Deadline: January 15, 2021 • Featured category logo on Franchise.org Logo Deadline: February 1, 2021 Inside Back Cover* $5,000 • Enhanced company profile on Franchise.org Front Section Deadline: March 6, 2021 • Direct link to your franchise development site Page 1 (Opp. Cover 2)* $4,500 Front Section Materials Due: March 18, 2021 Page 2* $4,000 • Category logos in the next two Franchise Opportunities Guides® Page 5 (Opp. T.O.C.)* $3,500 2021 Fall/Winter Edition Listing Update Deadline: June 25, 2021 *Options available for increased exposure Two Page Spread $6,000 Logo Deadline: July 16, 2021 Front Section Deadline: August 20, 2021 Full Page $3,000 Directory Advertorial Samples Jumbo Logo Sample Front Section Materials Due: August 27, 2021 2/3 Page (Vertical) $2,500 HealtH aidS & ServiceS http://www.Keepsake Cuisine.com. Additionally, after 6 months of operating, franchisees are eligible to add a referral/placement component to provide additional revenue potential and added value to referral sources. HISTORY: 1 franchised unit; 1 company-owned unit; in business since 2007; franchising since 2012. CASH INVESTMENT: $57,671-$116,521 start- 1/2 Page $2,000 INTERIM HEALTHCARE INC. Start-up (including Working Capital) is up cash; $57,671-$116,521 total investment (800) 840-6568 $115.5K-$188.5K. Liquid capital is $50K. Net required. Initial franchise fee is $33,721. (954) 858-6000 (954) 858-2854 worth is $400K. TRAINING/SUPPORT: Includes a full fun filled (954) 858-2720 FAX TRAINING/SUPPORT: 5 day training at the 5 day training week in our corporate office plus 2 additional days at your location. A personal 1601 Sawgrass Corporate Parkway, National Headquarters. All of the franchise Keepsake Coach with scheduled hourly coaching Sunrise, FL 33323 training is developed by industry experts with calls once a week for the first three months to [email protected] decades of experience in all aspects of the help you through the startup of your new business http://www.interimhealthcare.com business. This includes: marketing, sales, as well as online culinary training for your TYPE OF BUSINESS: Founded in 1966, finance, human resources, and business and employees through our unique online Keepsake Interim HealthCare’s locally owned and clinical operations. Each franchise training Cuisine Culinary Training program. 1/3 Page $1,650 operated home care, hospice, and medical expert understands what it takes to make a staffing franchises have become a trusted health care franchisee successful and contribute QUALIFICATIONS: Candidates will have a source of care and services. The Interim to franchise growth. passion for working with seniors, the ability to network and clearly communicate the mission HealthCare franchise system offers franchisees QUALIFICATIONS: Our selection of prospec- and have a long term goal of prioritizing quality an affordable investment with multi-unit expan- tive Interim HealthCare franchisee candidates is of service over quantity of clients which will lead sion potential and an opportunity for a based on an assessment of overall business Material Requirements to higher profits through a solid reputation as diversified service mix to build additional cash experience and personal qualifications being a compassionate business owner who cares flow. Interim has an unmatched depth of including a caring attitude and passion for about clients and is not just focused on bottom experience in non-medical, medical, hospice, helping others. We look for individuals with line. Our candidates are as interested and and healthcare staffing services. We have the good “common business sense”, a demon- best franchise support team, the most compre- motivated in making a difference as they are in strated ability to effectively lead and develop making money and have the credentials to care. 1/4 Page $1,000 hensive systems, and a brand that is legendary. people, and a history of previous success in With the larges business and life endeavors. Experience in the CONTACT: Henri Chazaud, CFO; Kristen ® HISTORY: 347 franchised units; in business health care or senior care industry is a definite Chazaud, CEO since 1966; franchising since 1966. Founded in advantage but not a necessity. KOSAMA All web offset: Franchise Opportunities Guide is produced 1966, Interim has an average franchisee tenure CONTACT: Mike Bohannon, Vice President Lift Brands of more than 18 years which speaks to the Franchise Development; Christine Faverzani, strength of the Interim HealthCare brand. (952) 474-5422 Franchise Development Manager (952) 474-5416 FAX CASH INVESTMENT: $90,000 start-up cash; 2411 Galpin Court, Suite 110, $115,500-$188,500 total investment required. Chanhassen, MN 55317 ® [email protected] http://www.kosama.com computer-to-plate. Franchise Opportunities Guide subscribes THE JOINT CORP. CONTACT: Robert Kral, President (480) 245-5960 See page 186 for full listing. (480) 513-7989 FAX 16767 North Perimeter Dr. Suite 240, LAVIDA MASSAGE FRANCHISE Scottsdale, AZ 85260 DEVELOPMENT, INC. [email protected] (248) 360-6157 http://www.thejoint.com 3050 Union Lake Road, Suite 3D, TYPE OF BUSINESS: Based in Scottsdale, Commerce Township, MI 48382 to the SWOP (Specifications for Offset Publications) standards. Arizona, The Joint Corp. began franchising clinic [email protected] $1,500 in 2003. Based on a proven franchise model, each http://www.lavidamassage.com KEEPSAKE COMPANIONS Cover Logo Placement** location offers walk-in chiropractic adjustment, KC Franchises Inc. CONTACT: Peggy Davis, President; Evan with no insurance necessary, as well as an afford- (858) 371-1437 Kaltschmidt, COO able membership program for patients to receive (800) 505-1730 FAX See page 304 for full listing. routine chiropractic care. With more than 400+ 7128 Miramar Road, Suite 11, ® locations open or in development nationwide, The San Diego, CA 92121 LEARNINGRX Joint Corp. is still awarding new franchise units [email protected] throughout the United States. (866) 679-1569 Franchise Opportunities Guide is perfect bound and printed http://www.keepsakecompanions.com (719) 955-6708 HISTORY: 133 franchised units; in business since TYPE OF BUSINESS: Non-Medical In Home (719) 218-9944 FAX 1999; franchising since 2003. Care for Seniors. One of the top two issues seniors 5085 List Drive, Suite 200, CASH INVESTMENT: $125,000-$150,000 start- have is that the caregivers do not know how to Colorado Springs, CO 80919 up cash required. properly prepare foods that are comforting to the [email protected] http://www.learningrx-franchise.com TRAINING/SUPPORT: On-site training for 1 senior or that they are able to eat. We turn this issue week at headquarters and 3 days of training at the into a marketing advantage for our franchisees. We CONTACT: Tanya Mitchell, VP, Franchise $1,200 are the only home care franchisor that offers a Development (Four color only) franchisee’s location. on 40-lb. #5 gloss text and 7pt. #2 gloss cover stock. senior focused culinary training program through: Jumbo Logo See page 139 for full listing. CONTACT: Chad Everts, VP of Franchise Sales Ad Sizes 297 Standard Logo (Four color only) $750 Guide Trim Size: 8.25” x 10.875” Directory Advertorial (Full page) $2,500 (All ad specifications are in inches, width by height. Keep live matter .5” from trim on each side.) Franchisor Brand Spotlight $5,000 Advertorial (One page) Two-thirds Page Half Page Island Half Page Horizontal Third Page Vertical Third Page Square Quarter Page Franchisor Brand Spotlight $7,000 4.5” x 9.5” 4.5” x 7.375” 7.25” x 4.5” 2.125” x 9.5” 4.5” x 4.5” 3.5” x 4.5” Advertorial (Two page spread) * Premium position. ** With purchase of full page ad
Carly Wooley, Senior Director, Advertising 2021 IFA FRANCHISOR MEDIA KIT 202.662.0788 • [email protected] 8 FRANCHISING WORLD ® BY THE
NUMBERS FRANCHISING WORLD
13,000 Franchising World continues to be the pre-eminent Franchising World voice and acknowledged leader for franchising Digital Edition worldwide and will make its return in a primarily digital format for 2021. Franchising World readers are comprised of C-level executives and senior level 15,000 managers for 1,200+ franchised concepts, single PER ISSUE (average with and multi-unit franchisees, franchise community bonus circulations) professionals, as well as opportunity seekers. Print Circulation
28,000 Total Print and Digital Circulation
Why advertise in Franchising World Magazine? Franchisees Franchisor Chairmen, (Single & Multi-Unit) C-Level Executives With a new primarily digital format, your ad 21% becomes more easily trackable and can generate 32% leads more quickly. Extended shelf life — three years of archived back READERSHIP Franchisor Vice issues digitally. Presidents 11% Franchising World is a trusted resource for the 12% 24% franchise community and having ad placement and/or Franchisor Directors editorial contribution adds to your own credibility. (Marketing & Franchise Other Development)
Carly Wooley, Senior Director, Advertising 2021 IFA FRANCHISOR MEDIA KIT 202.662.0788 • [email protected] 9 ®
FRANCHISING WORLD 2021 CALENDAR FRANCHISING WORLD
NOVEMBER 2020 FEBRUARY 2021 APRIL 2021 JUNE 2021 AUGUST 2021 Digital Digital/Print Digital Digital Digital PRINT The Resilience of the Convention 2021: ISSUE The Legal, Policy and The Foundation Issue Franchise Development, Franchise Community/ Stronger Together Advocacy Issue Highlighting the IFA Foundation’s Growth and Trends Issue IFA’s 60th Anniversary Key takeaways on 2021’s best Giving you the most up to date many programs including A special report on the hottest Issue business tools and methods and advocacy efforts, changes in VetFran, Franchising Gives Back, franchise industry trends and Showcasing the tenacity of an outlook on the new franchise legislation your business needs Diversity and the CFE program. resources your business needs franchise businesses through operations strategies your business to know and what your brand can now. the pandemic. Celebrating our needs. do going forward. Veteran Testimonials, 2021 longstanding franchise members Franchising Gives Back Initiatives, Successful Business Insights, that have revolutionized Meet IFA Chair, Catherine Top Legal Issues on the Radar, A Dialogue on Diversity, CFE Biggest Trends of 2021 the franchise industry and Monson 2021 Legal Symposium Preview Program Updates showcasing the best business • Bonus Distribution: practices. • Bonus Distribution: • Ad Opportunity: IFA Events and Major Expos Convention 2021 Legal Spotlight; Business Card • Ad Opportunity: throughout next year (in per- Exclusive! Vintage photos Ad Section VetFran, Franchising Gives son and virtual) throughout the magazine. EDITORIAL 12/30/20 • Bonus Distribution: Back, Diversity and Women in AD CLOSE 1/8/21 Legal Symposium 2021, FAN Franchising Advertorials and EDITORIAL 7/1/21 ARTWORK DUE 1/15/21 2021 Display Ads AD CLOSE 7/9/21 • Ad Opportunity: • Bonus Distribution: ARTWORK DUE 7/19/21 EDITORIAL 3/2/21 Franchise Development and FEW, FEH, Foundation Industry AD CLOSE 3/11/21 Operations, Events Best Practices and What’s Go- ARTWORK DUE 3/18/21 EDITORIAL 5/3/21 ing to Make Your Brand Grow AD CLOSE 5/11/21 • Bonus Distribution: ARTWORK DUE 5/18/21 IFA Events and Major Expos throughout next year (in per-
EDITORIAL 9/30/20 AD CLOSE 10/14/20 ARTWORK DUE 10/19/20
Carly Wooley, Senior Director, Advertising 2021 IFA FRANCHISOR MEDIA KIT 202.662.0788 • [email protected] 10 FRANCHISING WORLD
2021 FRANCHISING WORLD AD RATES
2021 4/C Display Ad IFA Member Rates*** Ad Sizes Frequency 1x 3x 5x Magazine Trim Size: 8.375” x 10.875” (All ad specifications are in inches, width by height. Back Cover* $4,000 $3,600 $3,400 Keep live matter .375” from trim on each side.) Inside Front Cover* $3,500 $3,100 $2,900 Inside Back Cover* $3,000 $2,750 $2,500 Page Dimensions First 8 Pages (Premium)* $2,750 $2,500 $2,250 Two Page Spread Full Page Live Area: 15.75” x 9.875” Live Area: 7.375” x 9.875” Two Page Spread $5,000 $4,000 $3,000 Trim: 16.75” x 10.875” Trim: 8.375” x 10.875” Full Page $2,500 $2,175 $2,000 Supplied Bleed: 17” x 11.125” Supplied Bleed: 8.625” x 11.125” 2/3 Page (Vertical) $2,250 $2,000 $1,750
1/2 Page $2,000 $1,750 $1,500 Two-thirds Page Half Page Horizontal Third Page Vertical Third Page Square Quarter Page 1/3 Page (Vertical or Square) $1,500 $1,300 $1,100 4.875” x 9.5” 7.375” x 4.625” 2.375” x 9.5” 4.875” x 4.625” 3.5” x 4.875” 1/4 Page $1,150 $1,000 $850
PRINT ONLY For pre-printed insert specifications, Pre-Printed Inserts** $5,000 contact your advertising representative. For bellyband specifications, Bellyband** $8,000 contact your advertising representative.
DIGITAL ONLY Pop-Up Video $2,000
Franchisor Spotlight Advertorial Two Page Spread $7,000 One Page $5,000 * Premium position. ** Subject to editorial/content approval by IFA; all inserts to be produced by advertisers and supplied to the printer. Bellyband only available for specific issues. *** Non-members add 30% premium to published rates.
Carly Wooley, Senior Director, Advertising 2021 IFA FRANCHISOR MEDIA KIT 202.662.0788 • [email protected] 11 2021 IFA EVENTS GAME PLAN — COMING TO A LOCATION NEAR YOU SOON!
FEBRUARY 2021 SEPTEMBER 2021 When you’re planning out IFA Convention (Virtual) Franchise Action Network Annual Meeting how you want to tackle February 9-25 (In-person) next year, whether it is for Kickstart your year with this fully virtual and reimagined September 20-22, 2021 professional training or convention where members of the franchising community Be an advocate for your business during the FAN Annual business development , will come together to expand their knowledge, share proven Meeting! Learn the latest legislative and policy updates solutions, network with other business leaders and get the impacting franchising and then storm Capitol Hill by joining IFA has an educational latest news and updates to advance their brands in 2021 and other members of the franchising community during and networking event to beyond. This event is designed for franchisors, franchisees appointments with your Members of Congress. sharpen your skills and and supplier partners who serve the franchise community. Interested in business get you out on the field, development opportuni- OCTOBER 2021 ready to face whatever February 9-10: Emerging Franchisor Bootcamp ties, new pathways comes your way. February 11: Annual Leadership Conference Operations Conference for lead generation (Hybrid: In-person and On-Demand) MAY 2021 October 4-5, 2021 and heightened brand visibility? Sponsorship Legal Symposium (In-person) Packed with powerful content, this annual event for Franchise May 2-4, 2021 Operations executives and practitioners will connect you with and/or exhibit opportu- successful brands who will share their tips and strategies for Practical, real-world programming aimed at franchise lawyers nities are available at exceptional operational structure, smart communications, over two and a half days addresses the latest business and many or all of these strong field support and best-in-class leadership practices to franchise law developments. Connect with knowledgeable build solid franchisee relationships with those on the front events. Contact Senior law practitioners and franchise executives while learning how lines of your brand. to approach today’s legal landscape. Director, Sponsorships and Exhibits, Lynette James, IBA/IFA Joint Conference (In-person) at [email protected] May 4-5, 2021 NOVEMBER 2021 for more information. Co-hosted by the International Bar Association’s International Emerging Franchisor Conference (Hybrid) Franchising Committee, discover what legal and regulatory November 16-18, 2021 issues are facing franchisors around the world at this The Emerging Franchisor Conference brings together Questions about our exciting event. emerging franchisors with experienced leaders in the 2021 Events Game Plan? community to answer a variety of burning questions. During Contact us at MAY/JUNE 2021 this event, some of the leading experts in franchising [email protected]. FranDev & Marketing Conferences (Virtual) will come together to help trailblaze the future of your Dates: TBA business-- sharing stories and sound advice on areas such as communications, infrastructure and culture, keeping your The latest proven lead generation strategies and sales Be sure to visit franchisees happy and profitable, smart franchise sales, process best practices are on display during the Franchise www.franchise.org reinvesting in the business (how and when), and more. Development Conference, while the Marketing Conference for continuing updates. focuses on practical solutions in marketing and innovation. We bring both groups together to amplify the interwoven relations between the two roles in the franchise system.
Lynette James, Senior Director, Sponsorships and Exhibits 2021 IFA FRANCHISOR MEDIA KIT [email protected] • [email protected] 12 ADVERTISING RATES
E-Newsletters (weekly) Members Nonmembers IFA SmartBrief (3x/week MWF) PRIME Above Fold Takeover $900/issue $900/issue EXPOSURE Leaderboard/News 1 $600/issue $600/issue YOUR WAY
FALL/ WINTER 2020
THE OFFICIAL GUIDE TO FRANCHISING Email Blasts (weekly/monthly)
Featuring franchise Everything you need to start opportunities for veterans.
your search for the right FEBRUARY 2020 franchise for you! $2,500 ea INCOMING IFA CHAIR Dedicated Opportunity Seeker Eblast $5,000 ea DETAILED INFORMATION FOR MORE THAN CATHERINE ($2,250 ea for 4x) 1,100 FRANCHISES. T MONSONO All are members of the International FASTSIGNS INTERNATIONAL Franchise Association. PG. 18 Shared Opportunity Seeker Eblast $995 ea $1,990 ea FALL/WINTER 2020
CHECK OUT OUR FEATURED MEMBERS IFA 2019 ON PAGE 72! AWARD Franchises listed by WINNERS business category with PG. 24 investment levels and training/support provided.
FRANCHISE.ORG
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www.franchise.org Franchise.org Franchising World (5x/year) 195K+ UNIQUE VISITORS Franchising World Franchise Opportunities Guide 28K+ READERS Display Ads (range from quarter to full page) $1,150 to $2,500 $1,495 to $3,250 57K+ READERS Premium Display ads $2,000 to $4,500 $2,600 to $5,850 Advertorials $6,000 to $9,000 $7,800 to $11,700
Franchise.org Website (continuous) Members Nonmembers Package Options Franchise Opportunities Guide (2x/year) Premium Online Package (aggressive, extensive reach) $850/mo N/A $750/standard Introductory Value Package (basic branding) $3,000/yr N/A Logo $1,200/jumbo N/A Digital Display ROS Banner $400/mo $800/mo $1,500/front cover Vetfran Specific Digital Display ROS Banner $400/mo $800/mo Display Ads (range from quarter to full page) $1,000 to $3,000 $1,300 to $3,900 Retargeting $2,000 N/A Premium Display ads $4,000 to $7,000 $5,200 to $9,100 Sponsored Content Brand Spotlight Advertorial $5,000 to $7,000 $6,500 to $9,100
Franchise Opportunities Blog Post $500/post $1,000/post Directory Advertorial $2,500 $3,250
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