Louisiana Tourism Marketing Program Media Kit

LOUISIANA TOURISM MARKETING PROGRAM MEDIA KIT

Understanding the American Traveler pg 1 Understanding the Louisiana Traveler pg 2 Louisiana Visitors Guide pg 3 LouisianaTravel.com pg 5 eNewsletters pg 10 NEW Content program on LouisianaTravel.com pg 11 Print Guide • Digital Guide • LouisianaTravel.com • eNewsletters UNDERSTANDING THE HYPER-INFORMED AMERICAN TRAVELER The US traveler is more informed and uses more media and sources of information than ever before in the history of travel. That’s why Miles funds independent research bi-annually to help our clients make the most of their marketing dollars. STATE OF THE AMERICAN TRAVELER: Research Highlights 2018 What you can do to improve your success rate:

Use Print Use Online Use Mobile Phones 49% Publications 43% Media 59% To Access Travel Visitors Guides, Brochures, Magazines Information Including over 70% of millennial travelers Make print part of your Including official integrated plan. destination websites Build a responsive site and update content regularly.

Use Social Media in Trip Planning Rely on Reviews 55% Most travelers use social media to do & User Generated research on a location, view locations, 58% Content read reviews and more. Manage your online Monitor activity reputation. related to your brand.

DID YOU 65% of Americans say that leisure travel is a budget priority 33% of American travelers plan to increase their number of trips in 2019 KNOW? Source: Destination Analysts' "State of the American Traveler", Volume 27 (2018)

THE AMERICAN TRAVELER TRAVEL-PLANNING LIFECYCLE Multi-Media: With such a complex planning landscape. Integrated, multi-media advertising and DREAMS, PLANS, THEN BOOKS relevant content is critical.

DREAMING PLANNING ZMOT BOOKING SHARING Bold imagery, Planning content: Zero Moment of Truth: In order to move Strong call-to-actions, Encourage visitors to share video & Maps, itineraries, from consideration to activation, you value offers, easy their experiences, through user- experiential content reviews must engage visitors all throughout the access to booking generated content (UGC) travel-planning life cycle

1 UNDERSTANDING THE LOUISIANA TRAVELER

WHY YOU SHOULD PARTICIPATE IN THE

LOUISIANA TOURISM PROGRAMS ANNUAL VISITORS 47.1 MILLION 1. Take Advantage of an $11.2 Million Budget The Louisiana Office of Tourism spends $11.2 million to execute a comprehensive paid and earned media strategy to key markets that travel to Louisiana.

2. The Programs Deliver People Planning Travel The goal of the state’s plan is to increase awareness while driving an incredibly qualified and actively travel planning audience to the state’s SPENDING official travel channels. Participating in these programs allows you to access travelers at a time where they are making decisions. 17.5 BILLION 3. Increase Your Return on Investment Utilizing an integrated plan will allow you to optimize your campaign to maximize your results. You’re reaching those who are using multiple channels to plan their trip, so you can reinforce your message and incentivize them to book.

4. Access Resources You will have access to research, travel trends and tips that will help you to AVERAGE create the best strategies for your marketing programs. 3 NIGHT STAY 5. Receive Free Advertising Expand your digital presence by participating in the Louisiana Official Visitors Guide and its accompanying digital campaign.

Top International Markets Top 10 Domestic Markets

1. Canada 1. Texas 2. United Kingdom Louisiana Audience Profile 2. Mississippi 3. Germany MORE THAN 3. Florida 4. Australia 1 MILLION Household Income �� $75-$100K INTERNATIONAL 4. Alabama Travel with Children �� 36% 5. France VISITORS 5. Georgia College Graduates �� 49% 6. Mexico 6. Tennessee Female ��71% 1 21-54 ��61% 2 3 7. California 5 55+ �� 39% 8. Illinois Travel 700+ miles �� 60% 6 9. North Carolina Choose paid accommodations ��79% 4 10. Oklahoma

Source: Louisiana Office of Tourism 2 and DK Shifflet Visitor Profile LOUISIANA OFFICIAL VISITORS GUIDE THE OFFICIAL TRAVEL GUIDE PROMOTED IN THE LOUISIANA OFFICE OF TOURISM’S MULTI-MILLION DOLLAR MARKETING EFFORTS

Official Visitors Guide View the Digital Version of this Guide REACH > 750,000 active Louisiana travel planners

DID YOU KNOW... 49% of American travelers 16,140 use Print Resources VIRTUAL GUIDE to research/book VISITORS their trips! “The Castle” at Chemin-A-Haut State Park, Bastrop

CIRCULATION & DISTRIBUTION The Louisiana Official Visitors Guide is the only print call-to-action for the Louisiana Office of Tourism’s efforts. Your message is reaching an incredibly qualified, active travel-planning audience that you cannot access anywhere else. OUT OF STATE 50% Through direct visitor requests OUT OF STATE Reach pre-planners who are booking lodging and building itineraries. and distribution at travel and • TRAVEL & TRADE SHOWS Reach travel agents and tour operators who are trade shows. booking countless domestic and international trips on an annual basis.

IN STATE Reach visitors while they are in state, looking for things to see and do. IN STATE 50% • STATE WELCOME CENTERS: Have 860,000 annual visitors through 11 State To help visitors decide Welcome Centers and 44 LTA Certified Welcome Centers. where to stay and eat and what sites, attractions and • LOUIS ARMSTRONG NEW ORLEANS INTERNATIONAL AIRPORT activities are available. • HOTELS ACROSS THE STATE

3 ADVERTISING OPPORTUNITIES

62128Greater NewCrossroads Orleans Greater NewCrossroads Orleans 63129 Converse 191 174 Washington Area Museum Foundation/ 120 Varnado Store Museum DINING & ENTERTAINMENT Zwolle 6 936 Pearl St., Franklinton, 70438 Beignet au Lait Louisiana Coupons 145 Many 985.795.0680, davarnadostoremuseum.com 1071 Robert Blvd. Ste. 5, Slidell, 70458 Fisher 985.643.4949, beignetaulait.net/ 171 OUTDOOR ADVENTURE La Carreta 191 Florien Toledo 1200 W. Causeway Approach, Mandeville, 70471 Anacoco Boating & Fishing 985.624.2990, carretarestaurant.com 8 28 La Carreta 111 NORTHSHORE/ST. TAMMANY PARISH FISHING 392 LEESVILLE 812 Highway 190, Covington, 70433 New Llano 985.400.5202, carretarestaurant.com Fort Polk 310 171 Meribo 10 111 Save an additional 15% off all New Orleans Complimentary café au lait, hot or iced, Bend-Lake 326 Lee Lane, Covington, 70433 190 985.302.5533, meribopizza.com DERIDDER26 Palmettos on the Bayou area tours, activities & attractions. with a purchase. Code: LTPAC Merryville 190 1901 Bayou Ln., Slidell, 70458 985.643.0181, palmettosrestaurant.com 800-450-7139 171 Dry Creek 600 Decatur St., New Orleans Ad page 60 tripshock.com CountryBASIC Area LISTINGS 109 27 Ragley cafebeignet.com 68099 Hwy. 59, Mandeville, 70471 800.634.9443, ﬁ shthenorthshore.com SHOPPING St. TammanyHALF has fishing piers to PAGEcast a line, or venture out with Slidell Historic Antique District GREATER NEW ORLEANS GREATERCovington NEW ORLEANS an expert charter captain to catch record redfish, trophy trout Olde Towne Slidell, First Street & Erlanger Street, and fat flounder. Ad page 61 124 Erlanger St., Slidell, 70458 Coupon can only be redeemed through online booking or over phone. Digital and printed coupons are valid. 985.641.6316, slidellantiques.com Printed coupons will not be accepted. Offer expires 12/31/19. Offer expires 12/31/19. First USO & War Room Museum Parks & Nature INFORMATION 250 W. Seventh St., DeRidder, 70634 Bogue Chitto State Park Visitor Information 337.463.7212 TOURS & RECEPTIVE OPERATORS 17049 State Park Blvd., Franklinton, 70438 Dr. Wagner's Honey Island Swamp Tours, Inc. Atakapa-Coushatta Trace Visitors Center Fort Jesup State Historic Site 985.839.5707, 888.677.7312, lastateparks.com 32 Geoghagan Rd., Many, 71449 41490 Crawford Landing Rd., Slidell, 70461 703 N. Bryan St., Merryville, 70653 Fairview-Riverside State Park 337.825.5380, beauregardtourism.com 318.256.4714, 888.677.5378, lastateparks.com 985.641.1769, honeyislandswamp.com 119 Fairview Dr., Madisonville, 70447 Ad page 60 Beauregard Tourist Commission GOTHIC JAIL 985.845.3318, 888.677.3247, lastateparks.com 313 W. First St., DeRidder, 70634 Fontainebleau State Park 800.738.5534, beauregardtourism.com 62883 Hwy. 1089, Mandeville, 70448 Sabine Parish Tourist & Recreation Commission 985.624.4443, 888.677.3668, lastateparks.com $5 off adult ticket on any Gray Line tour. $5 off adult Brunch Cruise ticket. 1601 Texas Hwy., Many, 71449 Toulouse Street & the Mississippi River, New Orleans Toulouse Street & the Mississippi River, New Orleans 318.256.5880, 800.358.7802, toledobendlakecountry.com Ad page 129 504-569-1401 504-569-1401 Toledo Bend Information Center graylineneworleans.com riverboatcityofneworleans.com 15091 Texas Hwy., Many, 71449 318.256.4114, 800.259.5253, srala-toledo.com VERNON PARISH TOURISM COMMISSION 313 W. First St., DeRidder, 70634 337.463.5534, 800.738.5534, beauregardtourism.com GREATERCovington NEW ORLEANS GREATERCovington NEW ORLEANS Completed in 1915. Added to the National Historic Register in 1981. Celebrated in the song ""The Hangman's Jail,"" the Not valid for holiday or special event tours, or with other discounts. Limit four per coupon. Not valid with other discounts or special events/holidays. lockup was the location of a double execution in 1928. The jail Digital coupons and coupons printed at home are valid. Offer expires 12/31/19. Digital coupons and coupons printed at home are valid. Offer expires 12/31/19. and courthouse are connected by a tunnel used to transport prisoners out of public view.

Lois Loftin Doll Museum 313 W. First St., DeRidder, 70634 337.463.5534, beauregardtourism.com 201 S. Third St., Leesville, 71446 337.238.0783,PHOTO 800.349.6287, louisianalegendcountry.com MAYFEST Myths & Legends Byway, Kisatchie National Forest, Leesville Mainstreet District, MayFest, PRCA Rodeo. $5 off Adult day cruise & $10 off Adult 10% off rack rate LISTINGS Dinner Jazz Cruise tickets. 45 Louis Prima Dr., Covington EVENTS 985-778-8691 Beauregard Watermelon Festival Toulouse Street & the Mississippi River, New Orleans myhospitalityhotels.com June 28 - 29 • Beauregard Parish Fairgrounds 504-569-1401 506 West Dr., DeRidder, 70634 337.463.5534, beauregardwatermelonfestival.com steamboatnatchez.com 201 S. Third St., Leesville Historic District, Leesville, 71446 337.238.0783, 800.349.6287, louisianalegendcountry.com GREATER NEW ORLEANS GREATERCovington NEW ORLEANS ATTRACTIONS Held May 3rd-4th, 2019, this is Central Louisiana's oldest and CM Farms finest arts and crafts festival. Two days of live music, Louisiana cuisine, art booths, and children's activities. Free admission. Limit four per coupon. Not valid with other discounts or special events/holidays. Some restrictions apply, based on availability. Digital and printed-at-home coupons accepted. 252 CM Farms Rd., Dry Creek, 70637 2012 Louisiana State Festival of the year. Digital coupons and coupons printed at home are valid. Offer expires 12/31/19. Offer expires 12/31/19. 337.328.8916, cmfarmsllc.com

#OnlyLouisiana LouisianaTravel.com

120-129-LOU119_Crossroads_Listings_14.indd 128 12/5/18 3:10 PM 040-065-LOU119_GreaterNO_Listings_14.indd 63 12/5/18 3:21 PM 25% off Swamp, City & Plantation Combo $3 off unlimited sightseeing. Package or 10% off Swamp Tours! 3 days & 3 free walking tours. Redeem online or by phone with promo code Online promo code: LOUISIANA 74 Plantation Country Plantation Country 75 LVGCOMBO25 – Combo Package or LVGSWMP10 – Swamp Tour. citysightseeingneworleans.com 985-326-0966, cajunencounters.com ACCOMMODATIONS Campgrounds, RV Parks & Cabins Cane Row RV Park GREATER NEW ORLEANS GREATERCovington NEW ORLEANS Bed & Breakfasts, Guest Houses & Cottages 7775 Hwy. 70 N., Donaldsonville, 70346 225.473.9244, canerowrvpark.com/index.php Must buy two or more for combo tour discount. Applies to adult rates only. Cannot be combined with any other discount or deposit ticket. THE INN AT HOUMAS HOUSE See reverse for details. Offer expires 12/31/19. Coupon valid for each of two adult tickets. Kids $10 any tour! Offer expires 12/31/19. Poche Plantation RV Park, Campground, B&B Cottages 6554 LA Hwy. 44, River Road, Convent, 70723 LouisianaTravel.com 225.562.7728, pocheplantation.com Hotels, Motels & Resorts Clarion Inn & Conference Center 1500 Hwy. 30, Gonzales, 70737 300 YEARS OF STORIES 225.647.8000, 800.465.4329, clariongonzales.com Comfort Suites 145-148_LOU119_Coupons_5.indd 145 12/5/18 3:05 PM 40136 Highway 942, River Road, Burnside, Darrow, 70725 2821 Cabela's Pkwy., Gonzales, 70737 225.473.9380, 888.323.8314, houmashouse.com 225.647.6400, choicehotels.com/louisiana/gonzales/comfort- suites-hotels/la002?source=lb Upscale accommodation nestled among alley of oaks. Ad in foldout map Holiday Inn Express & Suites Gonzales 1/4 PAGE2806 W. Hwy. 30, Gonzales, 70737 225.743.8000, Ihg.com OAK ALLEY PLANTATION, RESTAURANT & INN Home 2 Suites By Hilton Gonzales 3645 Hwy.18, River Rd., Vacherie, 70090 2708 Outfitters Dr., Gonzales, 70737 225.265.2151, 800.463.7359, oakalleyplantation.com 225.450.6755, home2suites3.hilton.com/en/hotels/louisiana/ COUPON PAGES home2-suites-by-hilton-gonzales-BTRHTHT/index.html Come, visit, spend the night in one of our overnight cottages located adjacent to the historic plantation and engage your TownePlace Suites by Marriott Gonzales senses. Dine in the restaurant; explore the grounds; enjoy the 2823 S. Outfitters Dr., Gonzales, 70737 fresh air; experience true relaxation. Gift Shop & Special Events. 225.450.3400, marriott.com/hotels/travel/btrgz-towneplace- Ad in foldout map suites-baton-rouge-gonzales/ Coupons are your opportunity to incentivize visitors to try your product or services while FULL PAGE still sharing your message in a measurable way. The coupon offer is up to you, so consider the value to a visiting consumer when deciding upon your deal, whether it be a BOGO deal, a St. Joseph Plantation percentage discount, a dollar amount “off” or Take a walk through time as you enjoy a fascinating glimpse into the lives of the many interesting people who have called this plantation, “home.” other special offer. • Family owned since 1877 • Annual Creole Mourning and continues as a working Tour throughout the month Louisiana Sugar Cane of October Plantation • Birthplace of 19th century • Most authentic plantation tour architect, Henry H. Richardson • Many docents are family • Gift shop • Original slave cabins • Weddings & Special Events for viewing For more than 300 years, New Orleans has been inspiring stories. Our Spanish, Open six days a week, closed Wednesday. 10:00am - 3:00pm. Space is limited, so confirm your placement now. French, African and Caribbean influences create a cultural gumbo of distinctive Tours are offered on the hour. Last tour at 3 pm. architecture, cool Jazz and celebrated cuisine that only New Orleans knows how 3535 Hwy 18, (River Road), Vacherie, Louisiana 70090 to dish out. From second line parades to centuries old streetcars, this timeless city offers something amazing around every cobblestone corner. 225-265-4078 www.stjosephplantation.com • [email protected] NEWORLEANS.COM Start creating your New Orleans story today! LouisianaTravel.com

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040-065-LOU119_GreaterNO_Listings_14.indd 41 12/5/18 3:20 PM NET AD RATES 2-Page Spread $18,095 Coupon $750 CLOSING DATE: August 2019 Full Page $9,595 Photo Listing $550 IN MARKET: January 2020 1/2 Page $6,295 Basic Listing $200 *Dates are subject to change and a representative will 1/4 Page $3,195 Combo Photo Listing contact advertisers about any such occurrence (print & online featured business $975 Map Spread $20,995 Ask about our co-op programs. Map Single Panel $11,695 listing)

4 Official State Website 54% VIEWING ON LOUISIANATRAVEL.COM MOBILE Reaches Desktop: 1.05M 3.4 million via Mobile: 2.03M visitors Tablet: 389k ONLINE VISITORS OVERVIEW: 3.69 million VISITS, 6.4 million PAGE VIEWS

CHANGE ONLINE ADVERTISING SOCIAL HUB > LANGUAGE THINGS TO DO CITIES & REGIONS FESTIVALS & EVENTS TRIP IDEAS PLACES TO STAY Visitors to LouisianaTravel.com viewed over 6.4 million pages in 2018 while planningBaton their Rouge trip. Area Display Ads Historic sites abound in and around the state capital of Baton Rouge. The beautifully restored Louisiana Old State Capitol building is one of the most impressive examples of Gothic architecture in the country. Area museums and Formatted Ads allow you to target your message by site content, season or geography. Ourinterpret the history impressions-over-time of steam locomotives, African-American art, early village life, the criminal justice system and more. Genteel communities such as St. Francisville and New Roads are known for a gracious living and historic plantations that reflect French Creole influences. Lovely hills around Jackson and Clinton make for scenic drives. Visit plantations, such as the grand dame model, along with our campaign reporting, allow you to control your exposure and return. called Nottoway in White Castle, for an architectural treat. Back in the capital city, visit the campus of Louisiana State University, the “red stick” on the bluffs of the Mississipi River at Southern University and enjoy fine dining, live music, a bustling riverfront and casinos.

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3 of 27 Port Hudson State Historic Site City: Jackson WEBSITE DIRECTIONS $5,895 Annually For centuries, ghost stories and larger-than-life legends have haunted Plantation Country. The region’s homes, a medley of Creole, West Indies and English antebellum styles of architecture, tell colorful stories of the families who once SHOW MORE Skip to: Letter inhabited them. Follow the Mississippi River as it flows through Baton Rouge and the heart of Plantation Country. $1,495 Quarterly PREV 10-18 of 626 listings NEXT LISTINGS VIEW MAP VIEW

Activities Crawfish Season Recreation and Outdoors in Baton Ruge Attractions Visit Baton Rouge Outdoorsmen will find a fisherman’s haven here. Time passes imperceptibly, The best season of the year until the crank of an airboat penetrates the calm. In Pointe Coupée Parish, the - Crawfish Season. Pull up a Since space is limited, this offer Entertainment chair and start peeling ‘em Old River and False River areas provide opportunities for fishing, boating and with a group of friends and family! Jet Skiing. The Tunica Trace, in the St. Francisville area, is great for hiking andEvents & Festivals is available as an add-on to those wildlife watching, including bird watching. Those who want wild explorations MORE Food & Restaurants Advertising Nottowaywith Plantation their tee times should followThe the National Audubon World Golf War Trail II Museum to notable golf who also purchase print and City: Newcourses. Orleans City: White Castle Outdoors Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur Explore digital advertising. adipiscingPlantation elit. Phasellus Country faucibus offerssit amet duia lot foradipiscing families elit. asPhasellus well, suchfaucibus as sit th amete BREC’s dui Places to Stay at faucibus. Vivamus feugiat ornare miel... at faucibus. Vivamus feugiat ornare miel... Lousiana’s Bluebonnet Swamp Nature Center south of Baton Rouge. A swamp tour with Colonial Past Cajun Pride Swamp Tours is another great way to get an up-close-and-personalVisitor Services Cane River National Heritage Area natural experience. Not surprisingly, alligators and other swamp-loving wildlife Read More Read More From Spanish royal roads to abound in the appropriately named Alligator Bayou in Ascension Parish . For French marines, see what life was line on the colonial viewing in a setting that’s a little less wild, the Baton Rouge Zoo is a fun way to frontier. MORE Nottowayspend Plantation an afternoon Thewith National kids. Nearby World attractionsAudubon such Aquariumas the Blue of Bayou/Dixie 6 Advertising City: WhiteLandin’ Castle Waterpark Warand II Amusement Museum Park thrillthe Americaswith rides such as Voodoo and City: New Orleans City: New Orleans the Ragin’ Cajun roller coaster. LOUISIANA OFFICIAL VISITORS eGUIDE 291,324 PAGE VIEWS 16,140 VIRTUAL 58% GUIDE VISITORS of readers view the Louisiana digital guide on mobile devices and tablets.

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HOW IT WORKS: HOME PAGE CONTENT VIEW ARTICLE VIEW

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7 Home Page - desktop DIGITAL GUIDE: Advertising Opportunities

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8 MEASURING DIGITAL MEDIA NOT ALL CLICKS ARE CREATED EQUAL: MEASURE QUALITY OVER QUANTITY.

STEP 1 UNDERSTAND ATTRIBUTION

Digital advertising is easy to track when you use Campaign Tracking Codes: Without a FREE code, you won’t even be able to see the traffic from paid campaigns (let alone measure the quality of it). Go to (http://bit.ly/1F9td0S) to set one up. Now that you can see your traffic, you have tomeasure the quality of it by looking under the campaigns section (not under referrals or traffic) in your analytics system.

STEP 2 MEASURE BEYOND THE CLICK AUDIENCE

You can’t measure success by looking at surface numbers like CPC’s (cost-per-click) because not all clicks are created equal. You have to understand the ENGAGEMENT quality of the traffic by looking at bounce rates, time on site and signals of intent to travel in order to understand what campaigns are influencing conversions. Start with looking at engagement and graduate to measuring (SIT's) signals of intent to SIT'S travel. SIT’s are goals that you set up in your analytics system around the meaningful Signals of Intent actions that you want your site visitors to take. Once you’ve set these up, you can of Travel track all of your campaign traffic through to goal completion and start to understand the quality of your campaign traffic, over simply the quantity.

more information example worksheet When comparing two campaigns, consider what can happen when you look beyond the click and simply measure engagement. On the surface (looking a just CPC or quantity), campaign B is the US Leisure Domestic the hyper-informed traveler winner, but when factoring in engagement, campaign A delivered a more qualified visitor who The trip planning process for American travelers has never been more information rich, complex and covering more travel mediaand – all before booking. tourism The average US traveler uses 40+ sources of information, including dozens of digital and print sources, over an average 3-6 week trip planning process.

The decision to visit, stay or experience your business is likely to have been made using sources of information well marketingbefore the point of booking. essentials Free Tourism engaged in the site longer. Campaign A is the Winner. A summary of critical travel stats, trends and best practices every tourism marketer should have in their tool kit Version 1.1 2015

Domestic International Research & Tourism 40% Tourism Direct Visitor Spending Direct Visitor Spending COST: $727 billion Use Social Media $129in billion $750 Trip Planning 4% 49% 11% (2012-2013) Most travelers use social media(2012-2013) Use Print Publications: to see or share trip photos; encourage your guests to Resources at Visitor Guides, Brochures, Magazines share their experience through Type of Travel services like free Wi-Fi TOP 5 This percentage has actually increased since 2007 INTERNATIONAL 10% MARKETS TO USA BY: Business Size: Growth: 15% 75% Meetings Leisure Canada China http://budurl.com/ Mexico Brazil United Kingdom Argentina Japan Korea 41% Brazil Australia 60% Seek Out Reviews, Ratings and User-Generated Content for of Travel Decision Bounce Average Time Total Minutes Share of Spending Ideas and to Validate Their Selection Makers Are Female MilesEssentials Retained Visitors Recent research from Cornell’s School of Hospitality (2014) highlights that properties 10% with better reviews are able to command5 aImportant higher ADR – against properties of Retail similar location and facilities Source Clicks CPC Shopping Visitor Segments 24% 10% Food + Dining Activities + (remove bounces) Couples Small Leisure Groups Attractions Rate on site on site Includes older empty nesters andDestination From Marketing sports groups Organizations to reunions (DMOs) the have been a major about DMOsyounger couples part of travelsize in the is USoften since unrecognized the late 1800s. They reach and 18% 20% influence around one third of all US travelers – and are funded by Cars Trains,( PlanesDestination MarketingFamily Meetings Delegates + Buses the visitors themselves, usually via a hotel bed tax and/or fees at “Family” means all sorts of family Meetings/events come in all sizes 18% Organizations; CVBs, State and airports, rental cars, etc. They spend billions in marketing – con- Lodging Regional Tourism Organizations)groupings in 2015 vincing consumers toand travel types – and to come to your destination. Business Traveler US travelers are becoming more diverse – Rebounding with a stronger economy, ethnically and by age and income. Closely de- fine the characteristics of the visitors you want great repeat business to market to – and understand the mix of your current customers. Do they match? Campaign A 200 $3.75 35% 130 3:00 390 Miles is one of the world’s leading marketing agencies helping organizations reach and engage with visitors. From 65+ Destination Marketing Organizations (cities, states and countries) to 20+ airports and independent hotels/resorts, Miles works with tourism organizations across the US and around the world. Campaign B 400 $1.88 75% 100 1:00 100

Google is the most popular search engine on the web. You want to make sure that information on GOOGLE TIPS your business is accurate and current. So here are some tips on what you should be doing on Google.

1. CLAIM AND VERIFY YOUR GOOGLE BUSINESS LISTING. 4. USE GOOGLE MY BUSINESS LISTING POSTS Don’t know where to go? This link will give you the information Start by posting events, change, promotions, deals – or just new you need - www.google.com/business information that your customers may need to know. Don’t forget those inspiring/motivating images. 2. UPLOAD IMAGES Tip: 360-degree images are highly featured. Also, make sure you take 5. REVIEW, REPORT, REFOCUS, REPEAT advantage of the new video uploading feature. Check out the reporting options from Google My Business Insights analytics on a regular basis to help you see what changes 3. MONITOR QUESTIONS & ANSWERS you need to make. Then take it from the top. Respond to questions and review/accept/reject suggested edits from users. Check out this blog for Miles provides expert support and consulting for DMOs some tips: https://budurl.me/BlogGoogleQA and partners to enhance their presence on Google. Want to know more? [email protected]

9 LOUISIANA eNEWSLETTER Program Monthly eNEWSLETTER LouisianaTravel.com

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LouisianaTravel.com Check out LouisianaTravel.com for all your vacation-planning needs. Subscribe | Update Info| eNewsletter Archives CULINARY TRAILS You will position your attraction or event so | Forward to a Friend FESTIVALS & EVENTS View our privacy policy. To make sure your Louisiana THINGS TO DO e-newsletters make it to your inbox, please add us LouisianaDecember News —18 January Culinary 2019 ([email protected]) to your address book. This page is part of an electronic travel email program brought to you by the Louisiana Office of Tourism, SHARE that it’s a “not-to-miss” culinary adventure. 1051 North Third Street, Baton Rouge, LA 70802 You are receiving this message because you signed up for Louisiana Travel emails. Lorem ipsum dolor sit amet magnad If you no longer wish to receive these updates, please unsubscribe here. elit tempus consequat et livem. No images? View the onlineNET version of this email. CULINARY ENEWSLETTER STATS: RATE $1,115 Average Subscriber EXAMPLE OF TITLE HERE. Artwork Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam posuere lacinia ex, sit amet Open Rate lobortis nisl tempus consequat. Donec nec leo dictum, vulputate enim ut, iaculis magna. List Suspendisse imperdiet sit amet lobortis nisl tempus eleifend justo, vel nunc feugiat id. Deadline: READ MORE 15 business days

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CHANGE SOCIAL HUB > LANGUAGE THINGS TO DO CITIES & REGIONS FESTIVALS & EVENTS TRIP IDEAS PLACES TO STAY TourThe the National River WorldRoad War and II MuseumCapital for

Lenit volorro magnitet que parum velesciistem explatiam ipsusdae. Ad qui antibus estrume id magnim dolorum explam, Plantations,quodit eicto odiandelibus Dining volut a sendistrum quiatioand que dolorrovitat Outdoor archicatur. Fun By LouisianaTravel.com Staff Follow the Mississippi River as it flows through Baton Rouge and the heart of Plantation Country.

By LouisianaTravel.com Staff

> We’ll write SEO friendly copy that The National World War II Museum City: New Orleans BREC’s Bluebonnet Swamp Nature will appear on your listing page on Center National World War II Museum City: 945 BatonMagazine Rouge St., New Orleans, LA 70130 WEBSITE DIRECTIONS Video LouisianaTravel.com for 1 year. 504-528-1944 | 877-813-3329 | Fax Cajun Pride Swamp Tours City: LaPlace Lorem ipsum dolor sit amet, consectetur adipiscing elit. WEBSITE DIRECTIONS Property DescriptionSecond Line of text here.

The National WWII Museum is the top-rated3 of 27 tourist destination in New Orleans Port Hudson State Historic Site City: Jackson and the no 2 museum in the world by TripAdvisor! Experience World War II, from WEBSITE DIRECTIONSCrawfish Season HomeFor centuries, Front efforts ghost tostories the combat and larger-than-life encounters oflegends the American have haunted soldier abroad. Plantation in Baton Ruge Visitors will be directed to you through InspiringCountry. andThe educational,region’s homes, the Museuma medley offersof Creole, immersive West Indies exhibits, and Englisha 4D cinematic Visit Baton Rouge > The best season of the year journey, soaring aircraft, personal histories and more. A “must-see” for all antebellum styles of architecture, tell colorful stories of the families who once SHOW -MORE Crawfish Season. Pull up a ages. Live musical entertainment at BB’s Stage Door Canteen and dining at The chair and start peeling ‘em inhabited them. Follow the Mississippi River as it flows through Baton Rouge with a group of friends and two formatted banners that will run Americanand the heart Sector of Restaurant!Plantation Country. family! MORE Advertising DirectionsRecreation and Outdoors Crawfish Season throughout the site. in Baton Ruge Visit Baton Rouge From the West: Take I-10 to Hwy 90 then exit at “St. Charles Avenue”. At the Outdoorsmen will find a fisherman’s haven here. Time passes imperceptibly, ExploreThe best season of the year second light after the exit ramp, turn left onto St. Charles Avenue - that will take - Crawfish Season. Pull up a until the crank of an airboat penetrates the calm. In Pointe Coupée Parish, the Lousiana’schair and start peeling ‘em youOld backRiver underneath and False River the interstate/bridge.areas provide opportunities One block forlater, fishing you will, boating come to and Lee Colonialwith a group Past of friends and Canefamily! River National CircleJet Skiing. - all traffic The Tunica on LeeTrace, Circle in thegoes St. to Francisville the right, area,so you is willgreat turn forright hiking to enter and the Heritage Area circle. At the first right, which is Andrew Higgins Drive, you will turn right. The From Spanish royal roadsMORE to wildlife watching, including bird watching. Those who want wild explorations French marines, see what mainwith theirentrance tee times is on Andrewshould follow Higgins the Drive Audubon between Golf Camp Trail Street to notable and Magazine golf Advertisinglife was line on the colonial frontier. Street. Parking is available in our surface lot at the corner of Andrew Higgins courses. MORE > You’ll also get a message on the Trip Drive and Magazine Street OR by taking a right on Magazine Street and entering Advertising ourPlantation four-story Country parking offers structure a lot foron familiesthe left-hand as well, side such of Magazas the ineBREC’s Street! Explore Lousiana’s Bluebonnet Swamp Nature Center south of Baton Rouge. A swamp tour with Colonial Past Cajun Pride Swamp Tours is another great way to get an up-close-and-personal Cane River National Ideas page in rotation with other Heritage Area Amenitiesnatural experience. Not surprisingly, alligators and other swamp-loving wildlife From Spanish royal roads to abound in the appropriately named Alligator Bayou in Ascension Parish . For French marines, see what life was line on the colonial Activitiesviewing in a setting that’s a Generallittle less Informationwild, the Baton RougeDiscounts Zoo is a fun way to frontier. partners as space is available. MORE Childrensspend an Programs afternoon with kids.Dates Nearby closed: attractions Mardi such AAAas the Discount Blue Bayou/Dixie Advertising thrill with rides such as Voodoo and Landin’ Waterpark and AmusementGras Day, Thanksgiving, Park AARP Discount the Ragin’ Cajun roller coaster.Christmas Eve and Facility Amenities Group Discount Christmas Day Military Discount Bus Parking Open Year-Round Senior Citizen Discount ConcessionsHistory in and around Baton Rouge Student Discount SpecialHistory Packages comes toAvailable life throughoutDisabled the yearTraveler in Plantation Country. Port Hudson > Since your content is optimized, visitors National Historic Site holdsInformation an annual reenactment of the Battle of Port Hudson. In nearby Jackson, visitors can ride an old rail trainPayment or observe Options a Suitable for Ages Handicapped Accessible reenactment of the Battle of Jackson Crossroads. At theAmerican West Baton Express Rouge All Ages Museum in Port Allen they can trace the local folklife and explore the area’s would find it organically as well. Cash agrarian history at the LSU GuestRural LifeInformation Museum. For a peek at the military past, Discover visit the USS KIDD Veterans Memorial & Museum in Baton Rouge. Category Family Friendly MasterCard Historical Museum Meeting/Tour groups In the 1700s and early 1800s, French Creoles from NewPersonal Orleans, Checks hardworking LivingGerman History settlers Performance and planterswelcome from England traveled the Great River Road, trying Travelers Checks to make their fortunes. TheyReservations brought diverse Suggested customs that made Louisiana Visa the mélange of styles it is today. The Feliciana Parishes are full of charming antebellum homes and bed and breakfast inns. Livingston Parish celebrates > Quarterly reports are included. FINDits Hungarian MORE tiesON in a celebration each year. This area was first explored by ActivitiesIberville and I Culture Bienville I in African-American 1699. Heritage I Historic Districts & Sites I Museums I Plantations Culture

Travelers will find a warm welcome at plantations throughout the region. Some not-to-miss sites include Destrehan Plantation in Destrehan, Oak Alley and Laura plantations in Vacherie andOther Nottoway Plantation Popular in White Castle. Content Take a tour of any of these plantations as Destrehan, Oak Alley and especially Nottoway are considered some of Louisiana’s most haunted plantations. San Francisco Plantation in Garyville and Rosedown Plantation State Historic Site and Greenwood Plantation in St. Francisville are also on the must-see list. Evergreen Plantation in Edgard is a working sugar plantatPLANion YOUR (tours TRIP are by INDUSTRY LINKS RESOURCES appointment only) and boasts the most intact plantation complex• Activities in the South • Submit an Event • Link to Us with 37 buildings on the National Register of Historic Places.• Attractions • Submit a Business Listing • Download Guides • Entertainment • Tourism Industry Information • Getting Here • Events & Festivals • Department of Culture, • Louisiana Photos Cajun, zydeco and swamp pop music fills the air in these parts.• Food The& Restaurants Baton RougeRecreation & Tourism • Louisiana Videos blues scene is lively. Music fans should try the popular Live• OutdoorsAfter 5 concert • Office of the Lt. Governor • Official Visitor Resources • Louisiana Artist Roster Thingsseries, To which Do: Haunted takes the stageHow on to Friday Speak nightsCajun in theCajun spring vs. an•Creole Placesd fall toFood Stay in -downtown What “Action!” New Orleans Film 10 Things to Do in • Visitor Services BatonPlaces Rouge.in Louisiana For an educationConsectetur in Louisiana adipiscing elit. art, includingis theNewc Difference?omb Arts & Locations to Visit Natchitoches Lorem ipsum dolor sit amet, Phasellus faucibus sit amet dui at Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consecteturCrafts period adipiscing pottery, elit. visitfaucibus. Shaw Vivamus Center feugiat for ornare the Artsfaucibus and sitLSU amet Museum dui at faucibus. of Art faucibus sit amet dui at. Vivamus faucibus sit amet dui at faucibus. Phasellus faucibus sit amet commodo... Vivamus feugiat ornare... feugiat commodo faucibus... Vivamus feugiat ornare... in Batondui at faucibus... Rouge, which also hosts international exhibits.

Watch the horsesLOUISIANATRAVEL.COM run (on a virtual is the track) official at travel Evangeline authority forDowns the state ofin Louisiana. Port Allen. © 2018 Or Louisiana Office of Tourism. All rights served.re try the fun at Hollywood Casino Baton Rouge and BelleContact of Us Baton | Privacy Rouge Policy Casino, which offer slots, poker and table games. Louisiana culture even permeates the gridiron scene. Football season brings fans of the sport as well as contemporary music to the area, as live bands play during tailgating parties at Louisiana State University and Southern University. Food and Dining Contact Fran McManus for rates. 504-458-3658 •Houmas [email protected] House Plantation and Gardens in Darrow features its own style of nouveau Creole cuisine at Latil’s Landing Restaurant and Café Burnside, where the innovative offerings include starters such as bisquePLAN of YOUR curried TRIP INDUSTRY LINKS RESOURCES pumpkin, crawfish and corn. In St. Gabriel, Roberto’s River • ActivitiesRoad Restaurant • Submit an Event • Link to Us is described as a hidden gem and is certainly worth a stop for• Attractions their Shrimp • Submit a Business Listing • Download Guides Roberto, seafood-stuffed shrimp wrapped in bacon and fried.• Entertainment A taste of old • Tourism Industry Information • Getting Here • Events & Festivals • Department of Culture, • Louisiana Photos Acadian style can be found in a back-country snack called grat• Foodons & Restaurants (cracklins) Recreation & Tourism • Louisiana Videos or a hot link of boudin. The Gonzales Jambalaya Festival will• Outdoors give you the • Office of the Lt. Governor • Official Visitor Resources • Louisiana Artist Roster 11 best of the best in this traditional Louisiana dish. Wayne Jac•ob’s Places smokehouse to Stay • Visitor Services and restaurant in LaPlace sells the spicy, smoked sausage and gives tours and samples. The region’s rural small towns are farmed for cotton, sugar cane, corn, soybeans and pecans, making a drive through the countryside an education in PROGRAM AT-A-GLANCE REACH OVER 8.6 MILLION QUALIFIED VISITORS THROUGH PRINT, WEB AND EMAIL. Official Visitors Guide

LouisianaTravel.com THINGS TO DO FESTIVALS & EVENTS Louisiana News — January 2019 CULINARY TRAILS Lorem ipsum dolor sit amet magnad WHAT YOU NEED TO KNOW: elit tempus consequat et livem.

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FIVE WAYS TO STRETCH YOUR MARKETING BUDGET 1. DEVELOP AN INTEGRATED MARKETING PLAN Today's traveler is savvier than ever—and uses multiple sources when researching and planning a trip. Understand the process and create a plan that assures you will reach them at every step. 2. CREATE THE RIGHT MESSAGE From the content you develop on your website and social media, to the copy in your print and digital ads, make sure you are providing information that is relevant and valuable to your traveler. 3. PARTICIPATE IN LOUISIANA'S MARKETING PROGRAMS The state of Louisiana invested more than $11 million to reach the 47.1 million visitors who came to Louisiana last year. Make sure you are taking advantage of the opportunity to reach a highly qualified audience. 4. CO-OP Partnering with tourism businesses in your area that support or complement your product or services is a good way to share costs, reducing the price for each participant. 5. UNDERSTAND THE METRICS Your advertising is an investment. Understand which metrics will make a difference. Quality over quantity. Know how to calculate the return so you can make sure you're getting the best benefit from your dollars.

CONTACT US: FRAN MCMANUS ASHLEY BANKS Travel Marketing Consultant Advertising & Data Manager Phone: 504-458-3658 Phone: 303-867-8295 Email: [email protected] Email: [email protected]

Fran will work with you to develop an integrated Specs: MilesPartnership.com/Louisiana marketing plan that meets your goals. She can Ashley will work with you to collect materials for also share research and other marketing tools that all print, digital and eNews creative. can lead to a greater return on your investment.