$15.8 million a week for overhauled prime -time season Reality outweighs rhetoric at NCTA convention o BroadcastingThe newsweekly of broadcasting and allied arts Apr Our29 43d Year 1974

YEARS OFS9MCEIy

It's the Golden Anniversary of the most respected call letters m broadcasting INGN

WGN ContinEnial Broadcasting Corrpmy Chicago: WGN Radio, WGN Television, WGN Continental Productions Company, WGN World Travel Services, Inc. Duluth- Superior: KDAL Radio and KDAL Television Denver: KWGN Television Michigan and California: WGN Electronic Systems Company New York, Chicago, Los Angeles, San Francisco and Tokyo: WGN Continental Sales Company

; Fr:": : 1.1BRARY SIOUX FAILS ". ;._ .F _ARYSIOUX SIOUX FALLS, S. DAK. 74 -20 RESOLUTION NO. April 2, 1974 Date Adopted

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Iiistrirt of ilnlumbitt laitg alounril RESOLUTION COMMENDING WMAL -TV AND INVESTIGATIVE REPORTER JAMES D. CLARKE FOR THE PRODUCTION AND BROADCASTING OF "THE TV TITLE REPAIR HASSLE" AND "THE AUTO REPAIR GO- ROUND" WHICH EXPOSED AUTOMOTIVE AND ELECTRONIC REPAIR ABUSES IN THE WASHINGTON METROPOLITAN AREA Councilman Tedson J. Meyers Presents the following Resolution:

WHEREAS, WMAL -TV 7, and 1 (Channel Washington, D. C.), produced broadcast 2 two news series, "The TV Repair Hassle" (May 14 - 18, 1973) and "The Auto Repair Go- 3 Round" (October 26 - November 2 and November 12 - 16, 1973), to focus public attention 4 on widespread abuses in the area's television and automotive repair industries; and 5 6 WHEREAS, WMAL -TV, in producing these programs, courageously described 7 specific abuses by identified repair dealers to document incompetent and deceptive 8 practices to which District citizens have been subjected; and 9 10 WHEREAS, James D. Clarke, as producer and reporter in both of these series, 11 utilized ingenuity, thoroughness, fairness and accuracy to reach the highest level of 12 excellence in investigative reporting for the public interest; and 13 14 WHEREAS, WMAL -TV and James D. Clarke, in producing and airing these series 15 and in numerous subsequent activities, were of great assistance to the citizens of this 16 community and to the District of Columbia City Council in comprehending the urgent 17 need for the Consumer Goods Repair Regulations, recently enacted. 18 19 NOW, THEREFORE, BE IT RESOLVED by the District of Columbia City Council 20 that: 21 22 Section 1. The District of Columbia Council expresses its gratitude and con- 23 gratulations to WMAL -TV for its outstanding contribution toward the exposure and 24 curtailment of unscrupulous and incompetent television and automotive repair practices. 25 26 Section 2. The Council expresses its respect to James D. Clarke for resource- 27 ful broadcast journalism in the public interest. 28 29 Section 3. The District of Columbia City Council, in behalf of all consumers 30 in the District, expresses its deep appreciation to WMAL -TV and to James D. Clarke 31 for their significant contribution toward more effective consumer protection i 32 District of Columbia. 33 OUR NEWS MAKES NEWS! People react to The Scene Tonight Like our exposes on auto and tv repair abuses in Washington. Investigative reports that hit home. Watch Fred Thomas, Wes Sarginson, Duane Dow and Louie Allen on The Scene Tonight weeknights at 6 & 11 on Channel 7. THE NEWS THAT HITS HOMECEVERYONNIGHT. WM/ \L TV 7 Avco's nationally syndicated Phil Donahue Show now originates from the fabulous television studios of WGN. a NEW look ... NEW audiences... For information contact Don Dahlman or Gene Graham NEW entertainment ... NEW showmansh TOP selection of intriguing guests... Ip .41/AVCO PROGRAM SALES and one of television's most A DIVISION OF AVCO BROADCASTING CORPORATION provocative and entertaining hosts 1600 Provident Tower Cincinnati, Ohio 45202 513 - 241 -1822 At the time of our founding on March 18, 1949, 81 ° `ï._... we made a firm pledge to actively support the .. ..,,,. concept of public service. Since then, we have SOMMOV devoted an increasing amount of our time and

POMVIUS talents to expand the scope and sharpen the ...._.,. focus that commitment. Upon reaching our WON 1010/14 ", of :\t 25th anniversary, we pledge again our very best efforts to present innovative programs designed ' ` ...... \ ..._.. READING . . . . . to inform, to stimulate and to entertain HARRISBURG are responsive to the public interests -.c programs that o and concerns of our diverse and constantly growing LANCASTE! ..e+ ...... audience...... YORK ..,,. .a.,.e. b:;:' ...... wATiollsoCIOCI C::.1."- WGAL -TV

r--- Channel 8 Lancaster, Pa. WGAL-TV L Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco STEINMAN TELEVISION STATIONS Clair McCollough, Pres. WGAL -TV Lancaster -Harrisburg- York - Lebanon, Pa. WTEV Providence, R. I. /New Bedford -Fall River, Mass. Broadcasting ci Apr 29

seek unified front was convention election in which small - Closed Circuit' town operator won more votes for board seat than four MSO executives. Robert Weary, Junction City, Kan., Commissioner, S.J.? New name has surfaced in speculation topped polls over Teleprompter's Jerry Greene, Tele -Com- over successor to Dean Burch at FCC - that of Dr. John munications' John Malone, LVO's Ray Schneider and Ser- McLaughlin, who like on 47, Jesuit priest Mr. Burch is now vice Electrics' John Walson. Result was 50-50 split among White House staff. Speculation is intriguing, for Dr. Mc- majors and minors for four vacant board seats. (Indepen- 1970 Laughlin was Rhode Island Republicans' choice in to dent Polly Dunn, Columbus, Miss., also won seat,) Messrs. run against Senator John O. Pastore (D- R.I.), chairman of Schneider, Walson were defeated. Senate Communications Subcommittee and key senator on FCC nominations. What's more, Dr. McLaughlin ran hard - Bigger numbers. Network rating points will be worth more hitting, if ultimately losing, campaign. Dr. McLaughlin has next season. A.C. Nielsen Co. has made preliminary projec- impressive credentials - PhD in communications from tion of 68- million U.S. television homes as of September. Columbia University, two MA's (English and philosophy) That's 2.7% more than current season's base. If it holds, from Boston College, producer of television documentary each rating point will then represent 680,000 homes rather on Biafra -Nigeria war that was shown on ABC, member of than present 662,000. staff of respected Jesuit publication, America. Surfacing of Dr. McLaughlin's name probably explains visit Jesuit Never again. Programing sources at ABC -TV, CBS -TV and made to Senator Pastore in latter's Capitol Hill office sev- NBC -TV say they're optimistic that all three networks will eral weeks ago in effort to heal campaign-inflicted wounds; launch their 1974 -75 prime -time schedules week of Sept. 9. FCC was not mentioned. Sources imply that painful lessons were learned by writers' Apart from Dr. McLaughlin, those attempting to follow strike delay of many of last fall's series, and that networks White House selection process still see, as leading conten- won't let upcoming negotiations with Screen Actors Guild ders for Burch vacancy, Donald E. Santarelli, administra- degenerate into similar situation. tor of Justice Department's Law Enforcement Assistance Network selling for 1974 -75 season is beginning to Administration; Lynn Wickwire, executive director of New move into gear. Salesmen for all three TV networks were York State Cable Commission, and Abbott Washburn, for- out in earnest late last week, showing their new fall wares mer deputy director of U.S. Information Agency. White (see page 16) to clients and agencies. But sources at all House aides, who say final recommendation may be made three said it was still too early to judge likely acceptance, to President this week, are not yet focusing on new nomi- chiefly because all three had made extensive changes in nee to fill H. Rex Lee vacancy, now that Luther Holcomb their schedules and one schedule - ABC -TV'S - did not has asked that his name be withdrawn (see page 6). become available until late last Wednesday. Upbeat. All four radio networks - ABC, CBS, Mutual and NBC - have experienced booming business in second quar- Reward and punishment. Foote, Cone & Belding, which of- ter of 1974, spurred particularly by extensive purchases by fers stations bonuses for substantially better performance auto manufacturers and auto -related products and services. than TV code's time standards call for, has developed penal- Ford, Pontiac and Buick are especially active. Mutual is ty plan as well, but has temporarily postponed its effective looking forward to record sales quarter. Networks cite date. In computing cost -per- thousand efficiencies for spot long -range sales effort as key factor. buys, FC &B plans to penalize stations 15% if they had 20 to 100 "violations" in preceding quarter, 25% if they had Access to attic. Rand Corp. is asking FCC for permission 101 to 200 - and not to buy them at all if they had over to sift through data 31 licensees filed with commission 200. Violations would be those shown in Broadcast Adver- three years ago in study of conglomerate ownership of tisers Reports' regular studies of compliance with standards broadcast properties. Santa Monica, Calif., think tank is set by Media Directors Council, which are similar to - but collecting and analyzing information on ownership and stricter than - those in broadcasters' own code. control of radio, TV, cable TV and newspapers (Broadcast- FC &B plans also anticipate increasing audience bonus ing, July 30, 1973). However, it is not clear whether com- for qualifying stations from 10% to 25 %. At present, offi- mission will, or can, oblige, since material was submitted cials say, only 10 stations qualify: Westinghouse group and under promise of confidentiality. five others. By comparison, FC &B said fourth-quarter anal- Commission sta'' f last month wrote licensees involved, ysis indicated 129 stations would have been assessed no passing along Rand- request and asking whether they would penalty; 127, 15% penalty; seven, 25% - and none black- waive confidentiality. Responses so far have ranged from balled. flat no to yes. Final decision on Rand request will be made -go- round. When FCC's Review Board is reconsti- by commission on basis of replies and general counsel's Chairman of Joseph N. Nelson, likelihood is opinion. As for use commission made of information, it tuted through retirement that chairmanship will start being rotated among board's wasn't much. Report by now -disbanded Conglomerate four members. Incumbent chairman, Donald J. Berkemeyer, Study Task Force remains, unused, in commission files. who has held post for past 12 years, would step down. United front. Last week's National Cable Television Asso- Talk is of two -year chairmanship tenure. Mr. Nelson's suc- ciation convention did much to compose differences be- cessor is penciled in as Leonidas P. Emerson, now chief of tween corporate and independent factions of industry. opinions and review, but appointment awaits Civil Service Most conspicuous indication that cable's bigs and smalls clearance.

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Broadcasting Apr 29 1974 5 Sympathy, support for Nixon re- election, Top of the Week tip -offs to businessmen on EEOC actions One in, one out. James Quello, the Detroit ex- broadcaster prove fatal to Holcomb nomination; his whose nomination to the FCC had been in doubt from the withdrawal leaves two seats open on FCC beginning, made it to the finish last week: The Senate said White House is back where it was in December in seeking yes, and he'll be sworn in on Tuesday (April 30). A para- successor to resigned FCC Commissioner H. Rex Lee. Luth- llel nomination, that of Luther Holcomb, vice chairman of er Holcomb, vice chairman of Equal Employment Oppor- the Commission, who Equal Employment Opportunity - tunity Commission, whom President nominated in March to Quello unlike Mr. - had seemed a sure bet, was forced to fill vacancy, last week asked White House to withdraw his withdraw after exposure of letters and memoranda that name. doubt on his as a and his cast both credentials Democrat Request came Thursday (April 25), day after Consumer independence from interests. leave business Developments Federation of America made public copies it had obtained both vacancies still to Democratic and Republican be of Holcomb letters and memoranda casting doubt on his filled. Page 6, page 37. genuineness as Democrat, offering his services to White House and indicating he had divulged confidential EEOC New deck. With ABC joining earlier starters NBC and CBS information to White House and affected businesses (see in announcing fall schedules, prime time network television page 37). is finally on track for fall. New shows, schedule revisions "Due to the confusion that has arisen regarding my par- will produce one of most drastic turnovers in programing ty loyalties I do not believe that my nomination is worth history and by the most expensive new season. - far pursuing in light of the short time remaining in the term," Weekly production tab adds to $15.8 million. Page 16. Mr. Holcomb wrote to President. "Therefore, I respectfully request that my nomination be withdrawn." Lee term runs Emmy time. As far as nominations are concerned, it looks to June 30, 1975. like CBS's year in terms of television entertainment pro- Disclosure of documents particularly those in which gram excellence. network garnered 127 bids hon- - That for Mr. Holcomb expressed interest in working for President ors, against 76 and 75 for NBC. The voting, for ABC of Nixon's re -election and indicated he had contributed money one due out next month. course, may tell another story - to re- election of Senator John Tower (R-Tex.) caused con- 18. - Page sternation among his Democratic backers. Democratic Na- tional Committee Chairman Robert Strauss said he had Bottomed out. National Cable Television Association held withdrawn his support after learning of Mr. Holcomb's its 23d annual convention in Chicago last week - an occa- "partisan activity on behalf of Republican candidates," and sion more for reflection than revelry. A gavel -to -gavel re- had so advised Mr. Holcomb late Wednesday. Mr. Hol- port occupies issue. much of this The mini -index on page comb's decision to withdraw, Mr. Strauss said, "was a wise 20 will serve as guide. Page 19. one." Carol T. Foreman, executive director of CFA, whose Musclemen. State broadcaster presidents were association four -member Washington staff obtained from sources in Washington last week for annual backing-and-filling on - she would not divulge and checked out material that industry's political push. In land of Watergate, "money - proved damaging to Mr. Holcomb, said she hoped next still talks" and intervenors are still active, they were told nominee President Nixon sends to Senate is one CFA can by NAB officials. Political contributions are needed early, support. "I hope it is not someone attached to Richard grass -roots lobbying needed desperately. Page 38. Nixon or the Republican party, but someone obviously equipped to deal with the problems of communications pol- Proof positive. Television Bureau of Advertising assembles icy coming before the FCC," she said. She also hopes next cadre of successful retailers to demonstrate that what nominee is one "equipped to represent the public as con- worked for them can do likewise for others. Page 42. sumers." Ms. Foreman noted that CFA had opposed, unsuccess- Protectionists. American Newspaper Publishers Association, fully, FCC nomination of James H. Quello, who was con- in annual convention assembled, put out the word last week firmed by Senate last week, as well as that of Mr. Hol- that, in terms of protecting its newsmen from governmental comb, and added, "If the next nominee is the same quali- exposure of new sources or overview of their investigative ty, we'll oppose it, too." reports, it will settle for something less than absolute shield. There was no indication last week whom White House Print mediamen emphasize kinship with broadcasters in might tap. Presidential aides, who have been concentrating common cause of news freedom. Page 43. on nominee to fill Republican vacancy created by resigna- tion last month of Chairman Dean Burch, had not had Difference of opinion. Lines are being drawn in battle over time to refocus on job they thought had been completed. whether FCC should include Dallas -Fort Worth, Houston and Miami in its land-mobile UHF sharing plan, with both FCC backs on exclusivity sides focusing on FCC study supporting idea. Association off policy of Maximum Service Telecasters, opposing plan, says FCC FCC has retreated from position it took last July in rule figures are wrong; land mobile interests agree, but say that designed to enable television station in overshadowed mar- just bolsters their case. Page 47. kets to obtain programing now denied them by exclusivity contracts program distributors negotiate with major- market Consistency. ABC's first quarter revenues and earnings are stations. As adopted, rule would limit to 25 miles area in up again - 10th straight quarter that has exceeded mark which station could be given exclusive rights to present of previous year. Page 47. nonnetwork programing. But after considering barrage of complaints from broadcasters, commission last week made Hand-holder supreme. In engineering, when all else fails, these modifications: raised mileage standard to 35 miles, read the directions. In show business, when all else fails, permitted stations in hyphenated markets to obtain exclu- call Dave Tebet. NBC's vice president for talent relations sivity protection against stations in same hyphenated mar- is acknowledged master at turning no into yes. Page 65. kets, provided for two -year test to obtain data on situation

Broadcasting Apr 29 1974 6 in which Cleveland and Stockton, Calif., stations cannot ob- Harmonious NCTA board leaves door open tain territorial exclusivity against stations in Akron, Ohio, for copyright cooperation with broadcasters; and Modesto, Calif., respectively, entire island and treated convention assessed more up than down of Puerto Rico as single market for purpose of rule. issue dominated National Television Commission said modified rules only established outer Copyright that Cable last week page 19) limits of exclusivity practices, and broadcasters should not Association convention in Chicago (see continued to occupy board of directors at follow -up ses- consider compliance with them as guaranteeing protection Possibility for against antitrust or other action against them. Even within sion last Thursday (April 25). remains market lists relied on, commission said, "there are stations united effort with broadcast industry, but no specific which if purchasing exclusivity against each other, will be action was taken. John Summers, general counsel of approaching the edge of what a full review of the circum- National Association of Broadcasters, had invited hand - stances might reveal to be 'undue' exclusivity." Same would holding in his appearance before NCTA - adding that be true regarding exclusivity against cable television use. NAB "would probably kill the bill" (before the Senate Rule will apply to all contracts concluded on or after Judiciary Committee) if Section 114, which establishes Aug. 7, 1973, when first report and order embodying rule new record royalty payment to performers, is not dis- was published. posed of. NCTA President David Foster, noting board took "no Howard to buy McLendon's Buffalo AM -FM, position" on 114, said prospect for cooperative effort on copyright is "not the kind of an issue you talk about at a says he was dealt out on WPGC purchase board meeting." But, he added, "it's always in the cards." Robert Howard, vice president and general manager of Board expended most time during Thursday meeting WPGC-AM -FM Morningside, Md., sold last month to Counsel Stuart Feldstein, Warner Cable Chairman Alfred Marriott family for $5.8 million (Broadcasting, March 18), Stern and Hogan & Hartson's (and former NCTA chief has purchased McLendon Corp.'s WYSL(AM) -WPHD(FM) attorney) Gary Christensen. "We trotted through the whole Buffalo, N.Y., subject to FCC approval. What's more, status thing," one source said of dissertation, and came out of WPGC deal has been clouded by Mr. Howards's conten- "doing nothing." Board passed resolution reaffirming copy- tion that he has first refusal to purchase that property as right stance it initiated last month in San Diego, vowed to well as commonly owned WMEX(AM) Boston, and that strongly oppose blackout provision. right was violated by Marriott transaction. Board also commissioned study of cable- newspaper Mr. Howard, who with substantial institutional backing crossownership issue in light of fact that FCC comments has (unidentified) formed Howard Communications Corp., on two -year -old docket are due mid -May. NCTA has never will million for McLendon properties. pay total of $1.4 taken stance on issue; now, board resolved, it must. McLendon, which has sold half its broadcast in portfolio Dormant committee authorized year ago on subject will be past two years, retains WNUS -AM -FM Chicago, KOST(FM) activated to foster policy. Pembina, Los Angeles, KNUS(FM) Dallas and KCND -TV New NCTA Chairman Bruce Lovett, conducting first Blackburn & Co. brokered Buffalo sale. N.D. board meeting since assuming chair during convention, an- WPGC Regarding matter, Mr. Howard said last week nounced his choices to fill two at -large positions on asso- that he had obtained right of first refusal to purchase ciation's executive committee. They are Henry Harris WPGC-AM -FM from and WMEX estate of late Maxwell (Cox Cable Communications, Atlanta), and Edward Allen Richmond years two ago. Marriott family reportedly en- (Western Communications Inc., Walnut Creek, Calif.). tered picture last year, when, at suggestion of Richmond Choice of latter, who was just elected to board, surprised estate Richard E. Marriott (majority owner of First Media some board members. Three new committee chairmen also Corp., family interest purchasing WPGC), visited station were appointed: Barry Zorthian, Time Inc., legislative; with Ralph Williams Hardy of Washington law firm of Ralph Baruch, Viacom, subscription cablecasting;. John Dow, Lohnes & Albertson, under guise of insurance sales- Muir, Cable Media Corp., convention committee. men. (Mr. Marriott, it was reported, made visit under alias Board members were unanimous in praise of conven- of Richard Mann.) After checking property, source said, tion, expressed gratification over unity on major issues be- Washington Marriott investigated another market property, tween diverse cable constituencies. "We were all worried WWDC -AM -FM Washington, then returned attention to about this convention being a downer," Mr. Foster said. WPGC and WMEX (Marriott has yet to purchase latter sta- "But the feeling is up." tion, and may not.) Most exiting delegates shared same feeling, although few When Marriott family made $5.8 million offer for exhibitors compared equipment show favorably to last WPGC, Mr. Howard said last week, he attempted to exer- Chicago NCTA gathering (1972, also at Conrad Hilton). cise first option, proposed to pay same amount for WPGC Most reported volume comparable to 1973 Anaheim, Calif., and $2.8 million for WMEX ($150,000 more than Marriott convention, and many said they preferred "businesslike at- bid). Marriott deal went through. mosphere" of Chicago to Disneyland distractions of Ana- pay-cable FCC lifts licenses of two Eaton UHF's heim. But with exception of entrepreneurs, who reported considerable success, exhibitors' basic feelings re- Richard Eaton has lost his licenses for WFAN -TV (ch. 14) flected satisfaction, but not elation. Washington and WMET(TV) (ch. 24) Baltimore. FCC on Final convention registration tally: 4,883. Friday (April 26) announced revocation of both licenses and dismissal of applications for renewal, on ground that both stations had been dark for substantial periods of time executive clients and there was no indication they would resume operations Burnett advised in near future. Commission said licenses must be revoked to stay clear of ABC -TV's 'Wedding Band' to permit persons interested in operating on affected chan- Gene Accas, vice president for network relations at Leo nels to file for necessary authority. Burnett Co., said last week that he had "advised" his Stations had been dark since February 1972, when com- clients not to participate as sponsors in Joseph Papp's pro- mission authorized them to suspend operations until 15 duction of Wedding Band (ABC -TV, Wednesday, April 24, days after it acted on petition of United Broadcasting Co., 9 -11 p.m., NYT) because of "the miscegenation theme." Eaton -owned company that controls stations, for reconsid- (Also see story page 19.) eration of order designating WMET's renewal for hearing. "Advertisers are not in business to spend their stock-

Broadcast ng Apr 29 1974 7 -ry

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, "Slash! Kick! Chop! Violence galore! That's the kind of Saturday afternoon movie action contained in the original `Kung Fu' script.

"I was lucky enough to be the cinematographer on the `Kung Fu' episode that eventually won several Emmys. I relied heavily on Jerry Thorpe's already established cinemagraphic style. Like the use of long lenses in flash- back sequences for a two-dimensional effect, and slow-motion in the fight scenes to get a kind of lyricism. You know, working with Jerry really does make film the artist's medium. "Kung Fu' was intended only for Asian distribution, when Jerry was asked to make a television pilot out of it.The first thing he did was have it rewritten. "His creative influence helped make it the success it is today. "We just finished doing a picture together. It's a detective story shot almost entirely on location. In bars, outdoors in the street, in courtrooms. Because we're on location where the lighting's usually difficult and considering the rapid pace Jerry sets to give himself more time for experimental shots, it's good that I can rely on the quality of Eastman film. "There was one sequence where Jerry wanted a stunt man to jump off a building because he thought a dummy falling just wouldn't look right. OK, but ten floors? Anyhow, the stunt man did it and I'm sure he's just as glad as I was that we were using Eastman film. "I mean, that's not the kind of thing you like to do over and over." Upon the crane, two Emmy award winners: (left) Jack Woolf, cinematographer; (right) Jerry Thorpe, producer/director.

EASTMAN KODAK COMPANY Atlanta: 404 /351- 6510 /Chicago: 312/654- 5300/Dallas: 214/351-3221 Hollywood: 213/464 -6131 /New York: 212/262. 7100 /San Francisco: 415 /776-6055 /Washington, D.C.: 202/554 -9300. holders' money on programs they know will offend peo- Stutter step. AFL -CIO has held up consideration of broad- ple," Mr. Accas added, speaking as panel member on "The cast license renewal bill in House Rules Committee for Bolder Themes in Television," event put together by New another week. Bill was scheduled to be taken up by rules York chapter of National Academy of Television Arts and last Tuesday, is rescheduled for tomorrow (April 30), when Sciences. Miscegenation is not even allowable as daytime - it probably will get green light. Labor sought chance to TV theme, he continued, "despite the fact that maturity "express their feelings" to Communications Subcommittee and adult themes have always been accepted in the day- Chairman Torbert Macdonald (D- Mass.), wanted him to time" because "the viewer then is usually watching alone." take second look at crossownership provision (in light of Another panelist, William B. Ray, FCC's chief of com- noninterference stance), court of review section that allows plaints and compliance, said that "the biggest source of appeals to courts of local jurisdiction of licensee and even complaints at the FCC concerns obscenity, indecency, pro- return to three -year term. Chairman "held firm," accord- fanity over the air, But if there's no violation of any stat- ing to aide. "They realized that they were coming in pret- ute, we're not going to do anything about these complaints ty late." Mr. Macdonald does not expect labor move on because the FCC is forbidden to censor program matter." floor to modify bill. He defend the right of a station to re- added that "I would Togetherness. WABC -TV will join crowd of New York TV felt program fuse to carry a network program if it that stations moving transmitters from Empire State Building to would offend people in its community." World Trade Center building. FCC overlooked approval of vice president of Morality in Rev. Constantine Volaitis, ABC's application in first announcement of action last comedy Media, railed particularly against CBS's situation week (see story page 47). M *A *S *H, which he said treats sex and marriage as "trivi- al" and "gratuitously tears down the moral fabric of the Marconi centennial. One -hundredth anniversary of birth of society in which we live." Thomas J. Swafford, vice presi- Guglielmo Marconi (1874- 1937), inventor of wireless com- dent for program practices at CBS, defended M *A *S *H's munication and pioneer of broadcasting, was last Thursday "quality" and its "huge audience." He also said that view- (April 25). Mr. Marconi operated first wireless telegraph ers tend to accept controversial programs after they've been in 1895 for Queen Victoria. In 1901 he transmitted first on awhile. He cited as example All in the Family, which message across Atlantic, from England to Newfoundland. got 4,000 complaints its first year, 2,000 its second and on- NBC -TV's Today Show commentator Gene Shalit, noting ly 500 this year. 1906 meeting in America of, and subsequent close friend- ship between, Mr. Marconi and David Sarnoff, late RCA Radio manufacturers oppose all- channel board chairman, said latter coined his definition of an in- bill, say market is growing without it ventor after discovering meager Marconi estate ($150,000): "An inventor," said General Sarnoff, "is someone who Radio manufacturers delivered only rainy note in two days makes other men rich." of hearings on all-channel radio bill (see page 46). Elec- tronic Industries Association figures show upward trend in Time to tell. FCC Chairman Richard E. Wiley is expected factory-installed AM -FM sets "obviates the need for passage" to use appearance before Federal Communications Bar As- of legislation. EIA says by 1975 50% of all autos will have sociation in Washington Tuesday (April 30) to announce FM capacity, 75% by 1978, if current levels hold up. Also, appointment of new commission general counsel. As pre- manufacturers trade group believes that because FM recep- viously reported, agency's new top lawyer will be Ashton tion in certain situations is so bad - they mentioned heavy R. Hardy, of New Orleans ( "Closed Circuit," April 8). city traffic - that burden of added cost is "grossly unfair" to those who have to drive in those situations. All -channel Double time. MCA pushed its video disk system step closer is "inflationary" while "need has dissappeared as the mar- to popular consumption last week with demonstration of ketplace has responded" to growing FM audience, EIA Disco -Vision's new 40- minute playing capability - 20 min- testified. utes better than last public performance (Broadcasting, June 11, 1973). Officials at press preview in Los Angeles predicted playing time would be improved by another 20 In Brief minutes per side within months. Demonstration also fea- tured Disco -Vision's random access techniques - slow mo- fast reverse- and freeze -frame capabilities - Accolade. Howard Cosell, ABC radio and TV sports report- tion, -forward, MCA says system to track down and freeze er and commentator, has been named to receive "Broad- which permit of frames per caster of the Year" award of International Radio and Tele- on screen any of disk's tens of thousands vision Society, for "providing new insights into the struc- side. tures of the broad spectrum of both professional and ama- Low visibility. Best Foods Division of CPC International is teur sports," at IRTS annual meeting May 23. embarking on unusual project under which it will pay for production costs and time for Monday -through -Thursday Probers. "Blue ribbon" committee to investigate relation- program on WNEW -TV New York called Speak For Your- ship among National Cable Television Association president, self (6:30 -7 a.m.), designed to teach everyday English to board and executive committee - as announced by NCTA viewers. Twist is Best Foods will get no commercials; only President David Foster in convention address last week - tagline saying "Supportive production services contributed has been staffed. Members: John Gwin (Cox Cable), Ben by (name of product)." Program begins today (April 29) Conroy (Communications Properties) and Mr. Foster. and will be extended to other markets if successful.

Index to Departments Cablecasting 19 Fates & Fortunes .... 50 Open Mike 13 Changing Hands 40 Finance 47 Playback 14 Closed Circuit 5 For the Record 53 Playlist 45 Broadcast Advertising 42 Datebook 12 Media 37 Profile 65 Broadcast Journalism 43 Editorials 66 Monday Memo 15 Programing 16

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BROADCASTERS PROMOTION ASSOCIATION, INC. 18 South Michigan Avenue Chicago, Illinois 60603 Phone 312 641 -2079 How to ship small Datebook® packages

b Indicates new or revised listing. District of Columbia, North Carolina and Virginia. hrÿ Williamsburg conference center, Williamsburg, Va. May 3 -5- Alabama Associated Press Broadcasters Association annual meeting. Olympic Spa, Dothan, This week Ala. April 28 -30- Chamber of Commerce of the United May 3 -5- Michigan News Broadcasters Association States annual meeting. Washington Hilton, Washing- 3rd semiannual meeting. Central Michigan University, DIELTAIS. ton. Mt. Pleasant. April 28 -May 4 -14th international "Golden Rose May 3 -5- Illinois News Broadcasters Association of Montreaux" contest for light entertainment tele- spring convention. Holiday Inn East, Springfield. vision programing. Montreaux, Switzerland. May 4 -Sigma Delta Chi Distinguished Service April 29- Wometco Enterprises Inc. annual stock- Awards banquet. Williamsburg, Va. holders meeting, Byron -Carlyle theater, 500 71st May 4- Greater Montana Foundation 13th annual Street, Miami Beach. Radio -TV Awards Dinner. Missoula. ING HANDL April 30- Extended deadline for entries in National SPECIAL May 5-8- Association of National Advertisers finan- AIRLINES Press Club /Montgomery Ward award for excellence cial management workshop. The Wigwam, Phoenix. DELTA in consumer reporting. Categories include radio, TV and print media. Contact: Awards Committee, Na- On DASH shipments Delta tional Press Club, National Press Building, Washing- Also In May guarantees delivery on the flight or ton 20004. May 6- Deadline for reply comments on FCC's routing you specify between most April 30- Storer Broadcasting Co. annual stock- proposal to extend UHF-land mobile sharing plan holders meeting. WAGA -TV, 1551 Briarcliff Road, N.E., to three additional cities (Doc. 18261). Delta cities. Atlanta. May 6- Jefferson-Pilot Corp. annual stockholders Packages accepted up to 50 lbs. April 30-RSC Industries Inc. annual stockholders meeting. Jefferson Standard building, Greensboro, meeting. Marriott hotel, 1201 N.W. 42d Avenue, N.C. with length plus width plus height Miami. May 7- Gannett Co: annual stockholders meeting. not to exceed 90" total, with only May 1- Deadline for supplemental filings and notices One Marine Midland Plaza, Rochester, N.Y. of appearance on FCC's proposed rulemaking on one dimension exceeding 30:' multiple ownership of newspaper and broadcast May 7-John Blair 8 Co. annual stockholders meet- Deliver to Delta's ticket counter properties. ing. Dorset hotel, New York. at May 1- Magnavox Co. annual stockholders meet- May 7- Washington Ad Club "Radio Day" luncheon. or airport air freight terminal ing. 1700 Magnavox Way, Fort Wayne, Ind. Shoreham hotel, Washington. least 30 minutes prior to scheduled May 2- Washington, D.C. chapter, American Women May 7 -RCA Corp. annual stockholders meeting. departure time. Shipments may be in Radio and Television "Exhibit '74 "- display of 30 Rockefeller Plaza, New York. works by college women in broadcasting curriculums. May 8- Kaiser Industries Corp. annual stockholders picked up at either location 30 WTTG(TV) studios. Washington. meeting. 300 Lakeside Drive, Oakland, Calif. minutes after flight arrival. May 2 -Japan House and Monica de Hellerman Inc. May 8- Connecticut Broadcasters Association spring will sponsor sports, business and finance seminar. convention. Mystic Seaport. Delta's exclusive "Dashboard" Participants include Jerry Levin, Home Box Office Inc. Japan House, New York. May 8-11-ABC-TV's affiliates' annual meeting. control procedure insures constant Century Plaza hotel, Los Angeles. May 2- Warner Communications Inc. annual stock- tracking of your shipment from holders meeting. New York Hilton hotel. New York. May 5-12-American Women in Radio and Television annual convention, New York Hilton hotel, New York. delivery to pick-up. May 2-4-Kansas Association of Broadcasters con- DASH vention. Silver Spur motel, Dodge City, Kan. Muy 9 -10-Ohio Association of Broadcasters spring charges are nominal. convention. Hospitality Motor Inn East, Cleveland. May 3- Cowles Communications Inc. annual stock - Check Delta reservations for charges holders meeting. Manufacturers Hanover Trust Co., Mey 10- 11- Society of Professional Journalists, between specific points. Pay in cash, 350 Park Avenue, New York. Sigma Delta Chi region six conference for member& in Minnesota, North and South Dakota. Minneapolis. by company check, most general - May 3-4- Society of Professional Journalists. Sigma Delta Chi Distinguished Service Awards presentatio May 11- Virginia Associated Press Broadcasters purpose credit cards, special credit and region two conference for members in Maryland 1974 annual meeting. Executive motor hotel, Rich- arrangements or on government mond. May 11- Washington chapter, National Academy of shipments by GBL. htfELTA Major meeting dates In 1974-75 Television Arts and Sciences seminar on television sales. University of Maryland, College Park. (Tax included) May 8.12-American Women in Radio and Rate examples Television annual convention. New York Hil- May 13.14-Washington State Association of Broad- Atlanta- Washington $21.00 ton, New York. casters spring meeting. Ridpeth hotel, Spokane. Boston -Miami $26.25 May 16- 18- American Association of Adver- May 14- Hollywood Radio and Television Society ... tising Agencies annual meeting. Greenbrier, newsmaker luncheon. Speaker: Pete Rozelle, com- Cincinnati -Louisville $21.00 White Sulphur Springs, W. Va. missioner, National Football League. Beverly Wilshire hotel, Beverly Hills, Calif. Cleveland- Phoenix $26.25 May 30 -June 1- Associated Press Broad- Casters Association national meeting. Alameda May 14- Metromedia Inc. annual stockholders Los Angeles -New Orleans $31.50 Plaza hotel, Kansas City, Mo. meeting. 205 East 67th Street, New York.

Dallas -Los Angeles . $26.25 June 2.5- American Advertising Federation May 14-15- CBS -TV affiliates' annual meeting. Cen- annual convention. Statler Hilton hotel, tury Plaza hotel, Los Angeles. San Francisco-Atlanta $31.50 Washington. May 14 -18- Central Educational Network workshop on Philadelphia- Houston.... $26.25 June 8-8- Broadcasters Promotion Associa- ITV utilization. Ramada Inn, Des Moines, Iowa. tion '1974 seminar. Hyatt-Regency, Atlanta. New York -Tampa $26.25 May 15- Deadline for supplemental and updated Sept. 11 -13 -Radio Television News Directors filings in FCC's newspaper -cable television cross - For details, call Delta reservations. Association 1974 annual convention. Queen ownership rulemaking proceeding (Doc. 18891). Elizabeth hotel, Montreal. May 15- Outlet Co. annual stockholders meeting. Oct. 10- 13- National Association of FM Broad- 176 Weybosset Street, Providence, R.I. casters annual convention. Fairmont hotel, New Orleans. May 16 -17- Oregon Association of Broadcasters annual spring conference. Dunes Resort motel. Lin- Ott. 2740- Association of National Advertis- coln City. ers annual meeting. The Homestead, Hot Springs, Va. May 16.18- American Association of Advertising Nov. 13.16- Society of Professional Journal- Agencies annual meeting. Greenbrier, White Sulphur ists, Sigma Delta Chi annual national con- Springs, W. Va. vention. TowneHouse hotel, Phoenix. May 16.19- Western States Advertising Agencies Nov. 17-19--Television Bureau of Advertising Association Western advertising conference. Fea- 20th annual meeting. Century Plaza hotel, tured speakers: Carl Ally, Carl Ally Inc.; Robert Los Angeles. Levenson, Doyle Dane Bernbach; Tom Swallord, CBS: Jack Roberts, Carson /Roberts; Sanford Cooper, Nov. 17-20-National Association of Edu- Burke Marketing Research; Garry Valk, Time Inc., and cational Broadcasters 50th annual convention. Milton Jones, Palm Springs Life and San Francisco Delta is ready Las Vegas Hilton, Las Vegas. Magazine. Spa hotel, Palm Springs, Calif. April 1975 Association of 6 -9, -National May 17 World Broadcasters annual convention. Las Vegas -Sixth Telecommunications Day under theme, "Telecommunications and Transport." convention center, Las Vegas. Day when you are was declared by Plenipotentiary Conference of Inter- national Telecommunication Union.

Broadcasting Apr 29 1974 12 Open Mike® Doubleday Media Offers: TWO SOUTHEAST

They'll be there EDITOR: FCC Chairman Richard Wiley is GROWTH OPPORTUNITIES hardly "off on a side trip of purest fantasy" in encouraging public partici- pation in the regional FCC meetings, as BROADCASTING (March 25) thinks he is. #1 billing city in the South. One would think that a publication which 5000 -worn AM Station. seems to believe that citizens are voice- less without "Washington foundation - Underdeveloped station in growth area. supported lawyers" would welcome visits A top -ten rodio marker in U.S. by the commission out into local com- Profitable real estate included. munities to hear from the people directly rather than over the telephone and on $750,000 -terms ro qualified buyer. paper. Good leaders react to stature by rising to statemanship. From a chairman whose Profitable 5000-warr AM Station. past record gave citizens every reason to doubt his even- handedness, the regional Desirable, growing S.E. major market. meetings represent a first indication that Accepted formar, good rating history. the public interest counts for something Qualified manager will stay. on M Street, and that this chairman, like his predecessor, won't be private property Ideal for absentee investor. of the broadcasting industry. If broadcasters treated communications $400,000 -will consider terms. issues in detail on their own stations, FCC commissioners wouldn't have to go to At- lanta to hear what citizens think about broadcasting. They could sit home and Coll Pere O'Reilly collect: 214-233 -4334 watch the dialogue on TV instead. - James McCuller, chairman, National Black Media Coalition, Rochester, N.Y.; Nicholas Johnson, chairman, National Citizens Committee for Broadcasting, Washington; Juan Rocha Jr., treasurer, National Latino Media Coalition, Wash- ington. AIM Doubleday Medio Markets inside markets Brokers of Rodio. TV. CAN, and Newspaper Properties. EDITOR: I would like to respond to Irwin Regional Managers Davis's "Monday Memo" of April 8. The key question raised is: "What is a radio Bob Dalchau. 13601 Preston Rd., Dallas 75240, 214- 233 -4334. market ?" The answer does not lie in Neil Sargent. 1202 E. Maryland Av., Phoenix 85014, 602 -264 -7459. defining a radio market but rather in a horizon -expanding examination of radio from a marketing and media point of view. In recent years, the trend in audience measurement has been to report media data within Arbitron's area of dominant influences or Neilsen's designated market THIS IS AMERICA'S FINEST FLAG KIT area. At Blair, we contend that radio should also be measured within these areas so that planners and buyers can evaluate radio's contribution to the total media effort. Since there are a number Kit cnntamti Thor hunting Hag 6' sectional chrome finish pole of television ADI /DMA areas that con- eagle ornArnent, lanyard. ell hardware. tain two or more radio areas, we urge From ATLAS, the largest manufacturer that the data be reported in a modular mode. In this way, each of the component of 3' x 5' sewed -stripe American Flags! radio areas can be analyzed to assess their It makes You your community's FLAG HEADQUARTERS. individual media values. This helps insure Offer the quality-made Flap Kit with Write. Wire -Or that radio markets will not be submerged promotional power proved by hun- PHONE QUANTITY ORDERS COLLECT and that planners will have the oppor- dreds of stations across the coun try. You'll find it a patriotic pleasure (618)273-3376 tunity to clearly see the relative impor- to present and promote. tance of each of the radio markets that Gets RESPONSE all year 'round! ATLAS FLAG CORP. constitute the television areas. ADI /DMA Lowest prices. Immediate delivery. ELDORADO. ILL. 62930 Radio should be looked at within the Buy direct and save! same data frame as television, as we station at Point Park college, Pittsburgh. now look at both magazine and news- Recently, though, I have purchased some BROADCASTING PUBLICATIONS INC. paper data. equipment which should show program Sol Taishoff, chairman. Radio measurement of the future directors at radio stations that I am cap- Lawrence B. Taishoff, president. Maury Long, vice president. should provide data for the metro area, able of performing. One of these devices Edwin H. James, vice president. for the ADI or DMA, and a total area is called the Optacon, which enables the Joanne T. Cowan, secretary. Irving C. Miller, treasurer. measurement. This will enable buyers reading of printed material by means of Lee Taishoff, assistant treasurer. and sellers of time to examine radio on vibrating pins. These pins reproduce the a statistical basis more directly compara- shape of the printed letters. -Paul B. ble with television. The two media then Scholl, 3433 Trexler Boulevard, Allen- Broadcastingo and allied arts can be planned and bought on the same town, Pa. The newsveekly of broadcasting basis. -Robert E. Galen, vice president, TELEVISION® director of research, Blair Radio, New Not for all York. Executive and publication headquarters EDITOR: Is there an error in your "A BROADCASTING -TELECASTING building, Short Course in Cable, 1974" [BROAD- 1735 DeSales Street, N.W., Washington, D.C. 20036. Phone: 202- 638 -1022. No handicap CASTING, April 22] where you state: "All EDITOR: Job seeking has been a rather systems will be required to have 20 -chan- Sol Taishoff, editor. frustrating experience since graduation nel capacity by 1977"? I always thought Lawrence B. Taishoff, publisher. from last However, I it in college December. was systems the top -100 markets EDITORIAL I am qualified for in go by 1977. feel employment that had to to 20 channels - Edwin H. James, executive editor. radio. Being blind, of course, has posed Charles Doty Adams, New York. Donald West, managing editor. Rufus Crater (New York), chie) correspondent. some problems in my work at wPPJ, the (Mr. Adams is right.) Leonard Zeidenberg, senior correspondent. J. Daniel Rudy, assistant to the managing editor. Frederick M. Fitzgerald senior editor. Carol Dana, Joseph A. `Esser, Don Richard, Michael Shain, assistant editors. Ted Vaden staff writer. Jonathan Ttourtellot, editorial research. right to watch everything in our living Nancy Dahl, Laurie Endter, Patricia mach, room. "-Nicholas von Hoffman, in his Donna Wyckoff, editorial assistants. Lucille DiMauro, secretary to the editor. (p.3 \\/ 3, syndicated newspaper column. BUSINESS All the news fits Maury Long, vice president. that their purposes. David N. Whitcombe, director of marketing. Q "I happened to be in a place last week, Doris Kelly, secretary. A which while only 45 minutes from Miami a\ ADVERTISING VA:2 in an easterly direction, is almost totally Winfield R. Levi. general sales manager (New York). detached from the normal tools John Andre, sales manager-equipment and of my engineering. trade. But I did want to make sure that I David Berlyn, Eastern sales manager (New York). The eyes and ears, or just the ears? didn't miss the announcement of the end Bill Merritt, Western sales manager (Hollywood). Stan Soifer, sales manager-programing (New York). "Fortunately, the issue of broadcasting of the world, if it came, so I took along Lynda Dorman, classified advertising. the possible impeachment and trial of a small radio that picked up short wave the President need not be polarized into The only problem was that the only clear CIRCULATION Bill Criger circulation manager. mutually exclusive alternatives. There is station that I could pick up with a news Kwentin Keenan, subscription manager. a happy compromise that would amply broadcast in English was Radio Moscow. Stephen Brown, Odell Jackson, Patricia Johnson, fulfill the need of the American people I don't want to give trouble to my col- Jean Powers, Juliet Rollet. for a live verbatim account of the pro- leagues in the Voice of Russia, or what- PRODUCTION ceedings while avoiding the theatricality ever they call it, but it is interesting that Harry Stevens, production manager. Bob Sandor, production assistant. of a televised 'special.' And that is to it takes only about half an hour of Radio Susan Cole. cover the entire process by national radio. Moscow to make an anti -Communist out "With unobtrusive microphones pres- of even the most determined liberal. I ADMINISTRATION Irving C. Miller, business manager. ent, there would be no need and no temp- don't suppose that is what they have in Lynda Dorman, secretary to the publisher. tation to mug before cameras and to make mind, and maybe the Un- Russian Affairs Philippe E. Boucher, Brenda Otey. long- winded and self- serving speeches. Committee of the Supreme Soviet should BUREAUS There would be no concern for blue investigate. NEW YORK: 7 West 51st Street. 10019. shirts and carefully selected suits. Above "Anyhow, Howard [K. Smith], you Phone: 212-757 -3260. Rufus Crater, chief correspondent. all, there would be far less 'opening - don't have to fill me in on last week be- Rocco Famighetti, senior editor. night' tension to exacerbate a situation cause I listened to Radio Moscow every John M. Dempsey, assistant editor. writer. that has enough built -in stress from the night, and here is what happened: Leslie Fuller, staff Winfield R. Levi, general sales manager. start. The participants could go about "The Israelis launched sneak attacks David Berlyn, Eastern sales manager. the high seriousness of their obligation every day on the Syrians. There were no Stan Soifer, sales manager-programing. with a Susan Yang, Harriette Weinberg, advertising sense of sobriety and responsi- Syrian casualties or damages and in each assistants. bility unencumbered by the realization, case the Israelis were repulsed with heavy HOLLYWOOD: 1680 North Vine subliminal or overt, that they were 'on loses. Street, 90028. Phone: 213-463-3148. camera.' Charles S. Steinberg, profes- "Chairman Brezhnev met with several Earl B. Abrams, senior editor. "- Bill Merritt, Western sales manager. sor of communications, Hunter College, visiting leaders from Andorra and other Sandra Klausner, assistant. New York, and former CBS-TV vice powerful western nations, all of whom president, in the New York Times. were struck dumb with wonder. BROADCASTING magazine was founded in 1931 by "British voters, in letters to Radio Broadcasting Publications Inc., using the title BROADCASTING.-The News Magazine of the Fifth "Beyond all questions of guilt or inno- Moscow, wonder why their country can- Estate, Broadcast Advertising was acquired in cence he must be impeached because we, not be run efficiently for the benefit of 1932, Broadcast Reporter in 1933, Telecast* in the Super Bowl people, the workers, as is, 1953 and Television in 1961. Broadcasting- have been prom- say, the Soviet Union. Telecasting was introduced in 1946. ised the show. We're gearing up for it "Chairman Brezhnev graciously ac- emotionally the way we did when the knowledges tributes from the vast ma- ballyhoo built up for the Billie Jean jority of French citizens. King -Bobby Riggs match. The business "China has disappeared and no one is already so advanced that some peo- seems to care. Reg. U.S. Patent Office. ple like James Reston of the New York "I guess you would concede, Howard, ® 1974 by Broadcasting Publications Inc. Times are pressing for a TV blackout, that I have kept in touch. It sounds like but that can never be. We are a free it was a nice week." -ABC's Harry Microfilms of BROADCASTING are available from University Microfilms, 300 North Zeeb Road, people and we have been guaranteed the Reasoner, in a commentary. Ann Arbor, Mich. 48103.

Broadcasting Apr 29 1974 14 Monday Memo®

A broadcast advertising commentary from Peter L. Black, vice president and account supervisor, James Neal Harvey Inc., New York

One medium takes The Today Show, the major vehicle. Additional spots were purchased on a to another for sales scatter basis. An elaborate home library An entirely new concept in retail book set was constructed and 45 commercials marketing is causing a revolution in the were produced on tape in two days using hitherto staid publishing industry. George Plimpton as spokesman. In three The misconception that book publish- institutional commercials out of the 45 ing is a cottage industry, run by elves in spots, no specific book titles were men- caves who are satisfied with a relatively tioned, but Mr. Plimpton discussed the slow pace and very low earnings, is fast importance of books in the home, the disappearing. In part this is due to the pleasures of reading, the benefits of aggressive program developed by Wald- books for children growing up and the enbooks, a retailer, and its advertising enjoyments of bookstore browsing. agency, James Neal Harvey -a program Total cost of the TV program for that includes an unusually heavy emphasis each book title was $2,500-an amount on the broadcast media. possibly unprecedented in the efficient Actually, the publishing business is a use of media and quality of production. mammoth industry-with annual sales Estimated costs to a publisher to pro- of almost $550,000,000 from 95 -cent duce and run a similar commercial on paperbacks to $100- and -up first edition his own for one book in 12 markets could art books. Even more remarkable is have been at least $14,000, excluding the fact that these figures do not include talent costs. editions distributed by book clubs or sales Peter L. Black, vice president and account Radio participation in the program of textbooks. supervisor at James Neal Harvey Inc., New consisted of 60- second commercials with The publishing industry has remained York, played a key role in Waldenbooks' three book titles in each. Stations in a tradition -bound business, slow to adapt advertising campaign. He has been with each of the 12 markets were selected to modern marketing practices. It has JNH since 1970 and earlier with J. Walter according to their ability to reach the long operated on the basic principle of Thompson. Before handling account assign- key book- buying public -chiefly women a publisher promoting and advertising ments at JWT (Miles Laboratories, Whitehall 25 to 49 years of age. Each commercial one book at a time. And, the budgets Laboratories and Liggett & Myers), Mr. Black received from 16 to 20 uses per market. placed behind each book are usually worked there in variety of media, traffic, In- Total cost per title was $2,000 for the small by most standards. Exceptions are ternational billing and sales promotion radio package. rare when the content or the author war- assignments. The newspaper campaign was designed rant the expense, such as a book by to complement Waldenbooks' broadcast Phillip Roth or Jacqueline Susann. effort. The idea was maximum visi- The traditional promotion methods of media and more effective creative ap- bility as well as frequency. A 200 -line publishers have always revolved around proaches. format covering two book titles was run the allocation of advertising dollars to The agency put together a special tele- every day for eight weeks in key news- book retailers on a cooperative basis. vision, radio and newspaper package for papers in each market. Each title was Usually, many of the smaller bookstores Waldenbooks to present to publishers. It run once per market at a total cost of have neither the time, energy, nor the was completely unlike anything ever seen $1,500 to the publisher per book. sales volume to do much with these co- to that date, taking advantage of every The program was designed for maxi- op dollars. Hence, many good new books purchasing and co -op dollar possible. mum flexibility with regard to selection have suffered from lack of public atten- The agency also recommended the se- of titles or books. In addition, the in- tion and have gone unnoticed by a po- lection of a TV spokesman. This man dividual publishers could participate in tential audience that might possibly ap- would be an author, an editor, a highly one of five of the various Waldenbooks' preciate them. respected member of the literary com- media programs. In 1972, the Waldenbooks began to munity and a recognized figure to the Aside from the TV commercials, realize it should go beyond the conven- general public. George Plimpton also made personal ap- tional means of promoting and selling The man was George Plimpton. pearances on TV talk shows and at book- books. It subsequently developed a pilot Long an ardent proponent of reading stores in most of Waldenbooks' major program for publishers who wished to and the building of home libraries. Mr. markets, promoting his newest book participate in a limited program of mixed Plimpton was delighted to participate. His "Mad Ducks and Bears" and speaking media that included spot TV and radio enthusiasm and interest were immediately on behalf of Waldenbooks. as well as the traditional medium for conveyed to all the major publishers at Results to date have been staggering. book advertising-newspapers. the presentation of the new program in Reports from Waldenbooks indicate that 1973. Also presented were a va- re Many publishers were understandably spring -order business on advertised books is riety of options regarding media plans incredibly along with this unusual high -48% of all books in hesitant to go and budgets designed to encourage maxi- the program and approach. However, a limited 67% of new titles have number mum publisher been participated and sales results indicated support. reordered. Some store managers As a result, 53 publishers with 135 have that the promise of success. said consumers have stopped titles enlisted for the new promotional on the way to work to pick up specific In April of 1973, Waldenbooks ap- effort for fall 1973. titles they just saw an hour before on pointed James Neal Harvey Inc. (Milton The basic plan consisted of television, The Today Show. Bradley, National Liberty Insurance, radio and newspaper advertising for 10 An entirely new method of book sell- BMW cars, and Wella hair care prod- weeks in 12 major markets. ing has been developed by Waldenbooks ucts) as its advertising agency. Key to the effort was television. Two and the James Neal Harvey agency. Both The Harvey agency was asked to ana- books would be advertised in each 30- anticipate that the broadcast medium will lyze Waldenbooks' advertising effort and second TV commercial. Each commer- play an ever -increasing role in the mod- point the way to greater efficiencies in cial would run at least twice on NBC's ern marketing of books.

Broadcasting Apr 29 1974 15 ar@Egr-ng IDT Vol. 86 No. 17

Over -all, situation comedies and action - p.m.), about an angel who allows select- Programing adventure shows continue to dominate the ed people to fulfill their fondest dreams, network schedules. Twelve new comedies which replaces Chopper One; Paper Moon will turn up on the three networks next (8:30 -9 p.m.), a comedy based on last Housecleaning season (five on ABC, four on CBS and year's hit movie about a Depression -era three on NBC), and 12 new action-adven- drifter and his companion, an 11 -year- ture programs (five each on ABC and old girl, replaces Firehouse; the holdover in prime time NBC, and two on CBS). The expected Streets of San Francisco (9 -10 p.m.) rash of Walton -type family dramas failed moves up an hour, shoving Kung Fu to as networks to materialize, although three of NBC's Saturday (9 -10 p.m.); and Harry O, star- new programs may be said to fit that cate- ring David Janssen as a private eye, fills gory (compared to only one new one in the vacated Streets of S.F. time slot. issue line -ups on CBS and another on ABC). The vari- On Friday, Kodiak (8 -8:30 p.m.), with Heavy casualties among old shows, ety show appears to be just about dead Clint Walker as an Alaska state -patrol major rescheduling of holdovers as a going network format: Only the officer, replaces the long- running Brady as $15 million a week is committed holdover Carol Burnett Show (CBS) and Bunch; The Texas Wheelers (9:30 -10 the new Sonny Comedy Review (ABC), p.m.), a broad, farcical comedy about an "It's almost a brand -new ball game -all starring Sonny Bono without Cher, re- oddball Texas family, dislodges The Odd three networks have made radical changes main on the prime -time schedules. Couple, which the network has re- sched- in their schedules." ABC has jettisoned 10 shows and add- uled on Sundays (7:30 -8 p.m.); and That assessment was put forward last ed 12 new ones. Monday and Tuesday Kolchak -The Night Stalker (10 -11 Wednesday (April 24) by Lawrence R. are the only nights that stay as is on ABC. p.m.), starring Darren McGavin as a White, vice president for programs at On Wednesday, That's My Mama (8- reporter who stumbles onto mostly bi- NBC, the same day his rival, ABC, at 8:30 p.m.), a situation comedy about a zarre, supernatural stories, replaces Toma. last released its prime -time schedule for black barber and his family in Washing- ABC has thrown out its entire Satur- the 1974 -75 season. ton, replaces The Cowboys, and Get day night schedule (The Partridge Family, CBS and NBC had announced their Christie Love (10 -11 p.m.), about a black The ABC Suspense Movie and Owen fall line -ups the previous week (BROAD- undercover policewoman, replaces Doc Marshall) and replaced it with The New CASTING, April 22). The schedules of all Elliott. Land (8 -9 p.m.), about a Scandinavian three, with program producers and costs ABC has overhauled its Thursday line- immigrant family carving out a life for that total $15.8 million a week, appear up, starting with a fantasy comedy called itself in mid -nineteenth century Minne- in accompanying charts. Everything Money Can't Buy (8 -8:30 sota, the returning Kung Fu (9 -10 p.m.)

Monday Tuesday Wednesday ABC CBS NBC ABC CBS NBC ABC CBS NBC 7:30 7:30 7:30

Local Local Local Local Local Local Local Local Local

8:00 8:00 8:00 That's My Happy DayS Adam -12 Mama (Paramount) (Universal) (Screen $105,000 Planet of $125,000 ems) The Rookies Born Free Apes Little House ?invokeGunsmoke the $100,000 Senior Year on the Prairie (Spelling- 8:30 (20th Century (Universal) 8:30 Gems) 8:30 (NBC) Goldberg) $230,000 Fox) $180.000 $210,000 $215,000 5225,000

Tuesday Wednesday 9:00 9:00 Movie NBC 9:00 Movie of World of Maude the Premiere the (Tandem) Movie $105,000 Week Hawaii Week (Various) (Various) (Various) Cannon $435,000 Five-0 Lucas Tanner (CBS; Leonard $425.000 9:30 5435,000 (CBS; Quinn (Universal) 9:30 9:30 For runs Martin) two Freeman) For two runs $225,000 $205,000 Rhoda NBC $215,000 (MTM) NFL $110,000 Monday Monday Night 10:00 Night at 10:00 10:00 Football the Movies $675,000 (Various) $775,000 Medical Marcus Welby, Barnaby Police Story Get Manhunter In Tandem Jones Christie Love (CBS; 10:30 Center (Screen Quinn (DiAntoni- (MGM -TV) 1030 Quinn 10:30 (Wolper (Universal) (CBS; Martin) Weitz) $205,000 205,000 Productions) $205,000 s2Ó5,000 $225,000 $180,000 $210,000

11:00 11:00 11:00

Broadcasting Apr 29 1974 16 and Nakia (10-11 p.m.), a new show and then we're bringing in Barnaby Jones Robert Boyette, the executive for about a Navajo deputy sheriff in New at 10. Buddy Ebsen's appeal in that time - prime -time programing at ABC, says TV Mexico. slot will hurt Marcus Welby on ABC." audiences will be surprised at Sonny ABC will take advantage of the extra On Sunday, Mr. Silverman said, "NBC Bono's new variety hour (Sunday, 8 -9 hour on Saturdays vouchsafed by the is the network to beat, and Apple's Way p.m.). "Believe it or not, Sonny plays FCC as part of its modification of the has proved it can take the Walt Disney Sun ay access rule only to the extent of present- show consistently. We're going for broke ing six children's specials from 7 to 8 against NBC's Mystery Movie by pro- ABC CBS NBC the And at 8 and M *A *S p.m. over the course of season. graming Good Times *H 7:00 the network will use its extra hour on at 8:30. Next to All in the Family, these Fireman's Sundays to present Fireman's Ball (7- two may be our strongest situation com- Ball (Spelling- Wonderful 7:30 p.m.), a new situation comedy about edies. Then at 9, we come in with Kojak, Goldberg) Apple's World a wacky engine company presided over by the most successful new show of last $100,000 Way of 7.30 (Lorimar) Disney a Sgt. Bilko -type, and the returning Odd season." (Walt Disney) Odd Couple $200.000 Couple (7:30 -8 p.m.). (Naturally, the NBC's Larry White is touting The (Paramount) $245,000 network says, these plans will have to be Little House on the Prairie (Wednesday, $108,000 changed if the courts overturn the FCC's 8 -9 p.m.) as "potentially the most explo- 8.00 modifications, which have been appealed sive new hit of next season." It could Good Times by independent program companies. The set the tone for the rest of the evening, a (Tandem) same is true for CBS and NBC, which are perennial problem night for NBC. "The Sonny $100,000 Comedy also taking advantage of the extra net- 9 o'clock show, Lucas Tanner, is emo- 8:30 Review work time on Saturday and Sunday,) tional storytelling with guts and David (Blye- Bearde) $205,000 MASH NBC Also on Sunday, on ABC, .The Sonny Hartman comes of age as a star -he'll (20th Sunday Mystery Comedy Review (8 -9 p.m.), starring have particularly strong appeal to $105,000 Movie: Sonny Bono, the only new variety hour women." 9:00 Columbo McCloud on any network this fall, replaces The Mr. White also says the new "abrasive" McMillan and FBI. comedy, Chico and the Man (Friday, Wife All three network programing chiefs 8:30 -9 p.m.), will finally hold the huge (Universal) Kojak $450.000 radiate optimism when they discuss their San ford and Son lead -in, which had been 9:30 (Universal) line -ups. Fred Silverman, the vice presi- dissipated in previous years by lightweight $200.000 dent for programing at CBS, who regards comedies -like The Brian Keith Show, The ABC the ratings of the season just ended as Girl With Something Extra and Lotsa Sunday "the best CBS has done in about 10 Luck. 10:00 Night Movie years," said he thinks he has solved the And the reason the network has no (Various) problem he had been having with Tuesday variety hours on its schedule next fall - $675,000 and Sunday nights. "We start off Tuesday "a very unusual situation for NBC," "ac- Mannlx Rockford with Planet of the Apes, which should cording to Mr. White -is that "the variety 10:30 (Paramount) Files $213,000 (Universal) obliterate our main competitor, ABC, in form seems to have diminished in broad $235.000 the 8 to 9 time period," he says, basing appeal to general audiences, and without his prediction on the 50 and 60 shares that kind of appeal a show won't make it. chalked up by the two Apes movies CBS Plus a couple of show ideas we were 11:00 ran last year. working on didn't generate properly. But "With that strong lead -in, Hawaii we could very well have a new variety Five -O should continue as a top 10 show, series or two come next January." Saturday

Thursday Friday ABC CBS NBC 7.00 ABC CBS NBC ABC Local CBS NBC (Except for Local News and 7:30 7:30 7:30 six hours Children's of network Specials children's Children's (Various) Local Local Local Local Local Local shows) Specials 8:00 8:00 8:00 Everything The Love Nest Sanford All In Money Kodiak Family Can't (ABC) (CBS; Ilson/ and Son the Buy Chambers) (Tandem) (Tandem) (Screen The $95.000 Gems) $95,000 $105,000 The New Land $118'000 Emergency! $105,000 Waltons The Rangers 8:30 (Lorimar (Universal) 8:30 (Warner Bros.) (Universal) 8:30 $200,000 $240,000 Productions) $225,000 Chico and the The Paul Paper Moon $205,000 We'll Get By Man Sand Show (MTM) (Paramount) The Six (CBS; Helix) (Wolper $105,000 Million $95,000 Productions) $105,000 $90,000 9:00 Dollar 9:00 Man 9:00 (Universal) Sunshine Mary Tyler $225,000 (Universal) Moore Show Streets $105,000 (MTM) of Ironslde $110,000 San (Universal) 9:30 9:30 Kung Fu Francisco $260,000 The Texas 9:30 (Warner Bros.) (Warner Bros.) Wheelers Second Start $215.000 $225,000 CBS (MTM) Bob NBC (MTM) Newhart Saturday CBS $105,000 Friday $100.000 Thursday Night Show Night (MTM) 10:00 Night 10:00 Movies at Movies (Various) $108,000 the (Various) $750,000 Movies $750,000 10:00 (Various) Police $775,000 Kolchak: The Woman The Harry O Petrocelli Night Stalker (Screen Nakia Carol 10:30 (Warner Bros.) (Paramount) 10:30 (Universal) Gems) (Screen Burnett $215,000 10:30 $200,000 $190,000 $210,000 Gems) Show $180,000 (CBS) $245,000

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Broadcasting Apr 29 1974 17 better than Cher alone," he says. "And NBC -TV. media syndication. we're going to give him some high -pow- GE Theater, "Tell Me Where It Hurts," The Mike Douglas Show, two, West- ered guests to do his shtick with. The fe- one, "It's Good to be Alive," one, CBS - inghouse syndication. male guests will really be Cher- substi- TV. Password, three, ABC -TV. tutes, but don't quote me on that." 7'he Glass Menagerie, four, ABC -TV. The Young and the Restless, three, Bob Boyette pointed to one ABC trend Hallmark Hall of Fame, "The Borrow- CBS -TV. of "new comedy lead-ins" replacing dra- ers," five, NBC -TV. matic shows on Sunday, Wednesday and Hawaii Five -O, four, CBS -TV. Thursday. He said he hopes the half-hour Hollywood Television Theater, "Steam - Emmy boycott called off comedies will Nielsen chalk up bigger bath," two, PBS. the National Acad- numbers and provide "better audience The John Denver Show, ABC Dissident members of two, -TV. Arts and Sciences, who flow" for these nights. Kojak, six, CBS -TV. emy of Television Mr. Boyette also things the returning Lily, were unhappy with the proposed new sys- two, CBS -TV. Emmy winners, decided Streets of San Francisco will do "even Magnavox Presents Frank tem of choosing Sinatra, two, that they would boycott better" in its nek Thursday -at -9 time slot. NBC April 20 not -TV. 28 ceremonies, now that "Streets was hit harder than most of the Marto Thomas and Friends Free the May award in To NATAS has revised its system of award- other shows by last year's writers' strike," Be ... You and Me, two, ABC -TV. he said. "A lot of the scripts failed to The ing honors. Mary Tyler Moore Show, nine, felt they had made their meet our general quality standards. That CBS -TV. Objectors point and that the final procedure adopted situation should change for the better M *A *S *H, 10, CBS -TV. the board was satisfactory this year." Masterpiece Theater, Upstairs, Down- by NATAS (BROADCASTING, April 8). stairs, two, PBS. Originally, NATAS proposed to limit Mitzi a Tribute to the American ... the number of Emmy awards to those Housewife, three, CBS -TV. It's CBS's year chosen as "best of" in eight categories. Monday Night Football, - three, ABC Opposition to this plan came from TV in Emmy TV. and producers, who felt entries NBC Sunday Mystery Movie, Colum- series players they would be less likely to win Emmys Programs with most nominations bo, three; McCloud, two; McMillan and against higher-budgeted specials or lim- Wife, one, NBC are 'Miss Pittman,' Carol Burnett, -TV. ited series. The revised plan meets these `M *A *S *H' and NBC TV movies NBC Tuesday Mystery Movie, The objections. Snoop Sisters, three, NBC -TV. CBS -TV swept the Emmy nominations NBC Wednesday Night at the Movies, for 1973 -74 last week with 127 to ABC - "The Execution of Private Slovik," seven, Armstrongs go to seven TV's 76 and NBC's 75. The nominations "A Case of Rape," three, NBC -TV. were announced by Robert F. Levine, The New CBS Tuesday Night Movies, Americans, one Canadian president of the National Academy of "Cry Rape!," one, "The Phantom of The 10th annual Armstrong Awards for Television Arts and Sciences. Hollywood," one, CBS -TV. excellence and originality in FM broad- By networks, the nominations for in- 1973 World Series, two, NBC -TV. casting were awarded last week to eight dividual and program awards in prime - The Odd Couple, three, ABC -TV. stations. time television were: CBS, 106; NBC -TV, Police Story, two, NBC -TV. First place prizes (consisting of $500 45; ABC -TV, 40, and PBS, six. In day- Portrait: a Man Whose Name Was and bronze plaque) went to commercial time they were: ABC -TV, 36; NBC-TV, John, three, ABC -TV. stations in the following categories: com- 30; CBS -TV, 21, and PBS, one. The Shape of Things, two, CBS -TV. munity service-wrsT Trenton, N.J., for Westinghouse and Metromedia re- 6 Rms Riv Vu, three, CBS -TV. The Unfair, Impractical Equal Time Law ceived nominations for their Merv Grif- The Sonny and Cher Comedy Hour, and Fairness Doctrine; news-wRvR New fin and Mike Douglas syndicated shows. six, CBS -TV. York for Rockefeller's Drug Law; music The prime -time awards will be pre- The Streets of San Francisco, three, -WTIC-FM Hartford, Conn., for The sented on NBC -TV Tuesday, May 28, 9- ABC -TV. Listening Room series, and education - 11 p.m. Daytime presentations will be The Waltons, nine, CBS -TV. WFMT Chicago for A Legacy of War. made on NBC -TV on the same day at Wednesday Movie of the Week, "The Noncommercial station winners in- noon to 1:30 p.m. Morning After," one, "Trapped," one, cluded: community service -xPFA Berke- Nominations for awards in news and ABC -TV. ley, Calif., for The Little People, or Think documentaries will be made later and Following are daytime series, specials Big; news- wosu -FM Columbus, Ohio, the awards presented next Sept. 4 on or single programs receiving two or more for Municipal Court series; music -wrrF- ABC -TV. nominations: FM Hershey, Pa., for The Opera: Der Ring Following are prime -time series, spe- ABC Afternoon Playbreak, "A Special Des Nibelungen, and education -cHL -FM cials or single programs receiving two or Act of Love," two; "Miss Kline, We Love Toronto for Aldous Huxley and Beyond. more nominations: You," two; "Mother of the Bride," three; The awards, given in honor of Edwin ABC Theater, "Pueblo," six nomina- "The Gift of Terror," one, ABC -TV. H. Armstrong, originator of FM broad- tions, "The Merchant of Venice," one, ABC Afterschool Special, "Rookie of casting, are sponsored by the Armstrong "Judgment -the Trial of Julius and Ethel the Year," one; "My Dad Lives in a Memorial Research Foundation and ad- Rosenberg," two, ABC -TV. Downtown Hotel," one, ABC -TV. ministered by Columbia University's En- ABC Wide World of Entertainment, ABC Matinee Today, "The Mask of gineering School. "Warner Bros. Movies -a 50 -Year Sa- Love," five; "The Other Women," three; lute," two, "In Concert," two, ABC -TV. "Alone with Terror," one, ABC -TV. ABC's Wide World of Sports, two, All My Children, six, ABC -TV. Program Briefs ABC -TV. Another World, two, NBC -TV, All in the Family, five, CBS -TV. CBS Daytime 90, "Once in Her Life," Over. Columbia Pictures Industries, New The Autobiography of Miss Jane Pitt- four; "Tiger on a Chain," one; "Legacy York announced it has "terminated all man, 12, CBS -TV. of Fear," one, CBS -TV. negotiations" related to company's take- Barbra Streisand ... and Other Musi- Days of Our Lives, six, NBC -TV. over of Tandem Productions, Los Angeles cal Instruments, five, CBS -TV. Dinah's Place, four, NBC -TV. (BROADCASTING, Dec. 17, 1973). The Blue Knight, five, NBC -TV. The Doctors, seven, NBC -TV. Sue. Both NBC and Hanna -Barbera The Carol Burnett Show, 10, CBS -TV. The Edge of Night, four, CBS -TV. were sued last week for $525,000 dam- CBS Playhouse 90, "The Migrants," General Hospital, seven, ABC -TV. ages by Cal Worthington, Los Angeles six, "The Lie," three, CBS -TV. The Hollywood Squares, five, NBC - automobile dealer who has used TV ex- A Charlie Brown Thanksgiving, two, TV. tensively. Mr. Worthington claims that an CBS -TV. Jeopardy!, three, NBC -TV. episode in Wait Till Your Father Gets The Dean Martin Comedy Hour, two, The Mery Griffin Show, five, Metro- Home, broadcast twice last year, included

Broadcasting Apr 29 1974 18 character that aped his physical appear- NCTA director of government relations. ance and mode of attire but defrauded Cablecasting Using charts and maps to illustrate that customers and made false claims, thus all but "a very few" systems would be damaging his business and reputation. deprived of all imported sports carriage by More menace. Independent Television the proposed law, Mr. Anderson evoked Corp., New York, reports ABC -TV has Copyright surprise from many operators in the room ordered six more "thriller /menace" fea- previously unaware of the problem. ture films for its ABC Wide World of steals show With the cable system in Scranton, Entertainment. ABC -TV already has car- Pa., as an example, Mr. Anderson noted ried 20 of these made-for -TV films. Total that due to existing FCC restrictions that of series produced is now 29, with others from pay cable facility (which is permitted to import planned for future. facility (which is permitted to import three independent broadcast signals from the Science hunters. Document Associates, as NCTA's New York and Philadelphia markets) is al- New York, is offering to U.S. TV stations ready required to black out some 40% 26 episodes of half -hour series titled first concern of its imported programing. With the ad- Target: The Impossible, which focuses on dition of the sports provision, Mr. Ander- scientific developments of present and It's first with Congress, first with son said, that system would be left with future. Series, now on CTV Network in FCC, first in priority of industry; nothing more than local newscasts and Canada, contains segments on energy sports blackout provision threatens the least attractive syndicated offerings from sun and tide; extra -sensory percep- to wipe out chief selling point for from those distant markets. Under those tion; new sources of water; life on other most system growth; association conditions, he stated, "there is no question planets and pollution -free automobiles. mobilizes grass -roots task force in my mind that this system would fold." `Lucy' hits 111. Paramount Television to work on Judiciary Committee Indeed, other NCTA officials added sub- Sales reports new sales on The Lucy sequently, a "substantial" portion of the Show, raising total markets to 111. Latest Among all the issues plaguing the cable existing cable industry would face the station purchasers include KOA -TV Den- industry during last week's NCTA con- same plight. ver; xrrc Nampa, Idaho; WTVN -TV vention, copyright occupied the place of NCTA General Counsel Stuart Feld- Columbus, Ohio, and WAST Albany, N.Y. prominence. Considering the immediacy stein told the same assembly that the bill Elton John and others. Independent of the problem (the Senate Judiciary would cause "a total and complete wipe- Television Corp., New York, reports its Committee will take up legislation clear- out of professional sports events." And one -hour music variety special, Elton ed by the Copyright Subcommittee in this, Mr. Feldstein added, would have the John and Bernie Toupin Say Goodby the next few weeks), and the pressure for effect of depriving many operators of Norman Jean, And Other Things has settlement applied by FCC Chairman what is presently their most attractive been bought for showing on ABC-TV's Richard Wiley and Senator Adlai Steven- selling point. to the ABC Wide World of Entertainment seg- son III (see separate stories), this was NCTA's response purported ment on May 17. "Norma Jean" refers no surprise. As Amos Hostetter, the out- threat was to muster a carefully organized to Marilyn Monroe's real name. going NCTA chairman, told the delegates grass -roots lobbying effort-a procedure Sunday (April 21), copyright "must be initiated prior to the convention but the industry's number -one priority." His which took concrete form during the words fell on receptive ears. four -day meeting. Task forces consisting Papp finds familiar An indication of the life -or -death na- of cable operators from each of the 16 script at ABC -TV ture that cable operators ascribe to pend- states represented by members of the ing copyright legislation came early in Judiciary Committee have been created. Affiliate rejection of 'Wedding Band' the convention, when some 350 delegates Starting this week, operators will be is sequel to CBS -TV problem packed an impromptu strategy session on traveling to Washington to meet with the problem; the hastily assembled crowd legislators. In addition, delegates at the Eight ABC-TV affiliates refused to carry spilled over into an adjoining anteroom. convention were urged to request their last Wednesday's (April 24) telecast of The meeting forced the cancellation of a subscribers to write their representatives The Wedding Band (9 -11 p.m., NYT), scheduled reception honoring the asso- in Washington to express concern over Joseph Papp's first production for the net- ciation's board of directors and dominated the legislation, with emphasis on the con - work. The play, written by Alice Chil- conversation throughout the evening . stituencies of the 16 senators directly af- dress, deals with miscegenation and con- The immediate cause of concern was a fected. "It's my feeling that nothing will tains some frank language. provision written into the subcommittee's happen [in the Judiciary Committee] be- The eight stations were said to be KATY- bill that would virtually preclude cable fore mid -May," said Charles Lipsen, (TV) Little Rock, Ark.; wNGE(Tv) Nash- systems from importing any professional NCTA vice president for government re- ville, Tenn.; WJHO -TV Panama City, Fla.; sports events carried on a distant televi- lations. "But we're still a bit leery. . . KTvE(TV) El Dorado, Ark.- Monroe, La.; sion station. The seriousness of that Each individual senator is going to have WRAL -TV Raleigh, N.C.; xTUL -TV Tulsa, dilemma was underscored during the Sun- to be handled a little bit differently." Okla.; wAFr(Tv) Jackson, Miss.; and day strategy session by Donald Anderson, While the sports blackout provision WLOS -TV Asheville, N.C. In addition, four stations delayed the telecast to a later time: WFAA -TV Dallas; WAND(Tv) Decatur; Ill.; wFrv(Tv) Or- lando, Fla.; and wAST(rv) Albany, N.Y. About 170 ABC affiliates ended up carrying the show, eight of whose 10 commercial minutes were sold to national sponsors. Mr. Papp is no stranger to controversy, his production of the play "Sticks and Bones" for CBS -TV having resulted in a massive affiliate defection when it was finally aired late last summer (after being Stirring the pot. The volatile nature of the cable copyright issue came home postponed from its original spring 1973 dramatically during an NCTA panel on that subject, staffed primarily by individuals air date). Mr. Papp subsequently with- not prone to sympathetic reactions to the cable industry's plight. L to r: Gary drew from his contract with CBS and Christensen, Hogan and Hartson (and a former NCTA general counsel); Al Stern, signed with ABC -TV (BROADCASTING, Warner Cable; Edward Cramer, Broadcast Music Inc.; John Summers, National Nov. 26, 1973). Association of Broadcasters, and Harry Olsson, CBS.

Broadcasting Apr 29 1974 19 cable people should be right with us" in The convention in brief. To the 4,500 National Cable Television Association dele- fighting that aspect of the bill. The NAB gates who jammed Chicago's Conrad Hilton hotel, it was evident that a test of general counsel, however, did not go so no small magnitude faces the cable industry. Foremost on the agenda: the indus- far as to say that broadcasters are pre- try's ability to stand up to three issues of such consequence that, to many, It pared to reciprocate as far as the cable seemed the very lifebreath of the medium Is on the line: copyright, pay cable and copyright provisions are concerned. The nonduplication. None was ever far from the mainstream of convention events, nor royalty provision, he said, is NAB's only from the attention of those attending. immediate concern. If that is resolved, he said, "then 1 think we'll be ready to talk By virtue of fact that the sports blackout provisions contained in copyright the about cable." He did not elaborate. legislation now pending before the Senate Judiciary Committee would deprive cable of practically all imported broadcast sports coverage-which few cablemen Edward Cramer, president of Broadcast fail to identify as essential to their growth at this stage of the medium's develop- Music Inc., also was critical of the Su- ment- copyright must be considered the industry's number -one prioritoy (page 19). preme Court ruling. "Many authors are Pay cable, while perhaps of greater consequence in the long term, was still a going to go without a meal this year" majority contemporary cause of concern (page 24). Nonduplication, cast in the fore- because of the attitude that decision in- front by the presence of an FCC inquiry which could relieve cablemen of one of stilled within the cable industry, he as- their biggest regulatory headaches, dominated several convention proceedings serted. He identified that attitude as one (page 29). of hesitance to accept any copyright fee without legislation -a feeling "which is On and around those well- beaten paths: contrary to the interests of copyright as a Congressman Macdonald, while still extending his hand in friendship to the whole." troubled industry, made clear he expects to see an improvement in nonbroadcast- Mr. Cramer compared this purported related cable services In return for his tolerance (page 23). Senator Stevenson hesitance on the part of the cable indus- was also talking of a reciprocal arrangement-a year's deadline on the FCC for try to the resistance of radio licensees to resolution of the regulatory jurisdiction conflict in return for a resolution of the music license fees several decades ago. copyright dispute (outside of Congress, if possible) (page 36). And FCC Chairman Today, he claimed, "most broadcasters Richard Wiley -who extended a hand of fairness, not friendship -told NCTA the have come to recognize that a reasonable "New Ethic" in communications he first sponsored before National Association of payment . has been and is in their Broadcasters is equally appropriate on the cable side (page 28). NCTA President interest." For without such payments, David Foster wasn't talking external issues; the composition and aura of the Mr. Cramer claimed, the amount of association's volatile self was topic enough for him (page 31). And Senator Brooke, musical product available to radio stations in an address more country-at -large than cable -in- particular, said the medium would be greatly diminished. could be a useful tool in returning the nation to less skeptical times (page 36). On a more positive note, Mr. Cramer maintained that -despite the difficulties The necessity for regulation is, after all, in the eye of the beholder, and for over copyright -cable and copyright in- delegates at a panel on what future courses that regulation may take, there was terests should look forward to a harmoni- much to see (page 21). To another group of panel watchers, the question of why ous relationship in the future. "Cable can and how subscriber rates should be raised came down to breaking a nasty habit - and will be an important user of our bargain- basement prices (page 26). A companion piece in today's real world of product," he stressed. "I don't believe that cable had to do with money, a commodity in short and dear supply (page 32). artificial barriers should be set up by any And for yet another audience, It was apparent that, when it comes to cable's future, interest to the expansion of a new there remains no shortage of blue sky (page 22). medium." To Alfred Stern, Warner Cable chair- man and the only cable representative on was obviously the industry's greatest con- however, agreed with the cable industry the panel, the condemnations of his col- leagues appeared cern over the proposed legislation, NCTA conviction that smaller systems should be ill- founded. Noting that officials stressed that the lobbying effort exempted from forthcoming copyright the industry continues to support the would also be geared toward two other legislation, and that no system should be spirit -if not the specifics -of the pro- objectives: a decrease by half in the pay- required to pay royalties on programs posed copyright bill, Mr. Stern stated: "I ments the present bill would require picked up from local stations. think it's reasonable for this industry to operators to pay for copyrighted broad- National Association of Broadcasters make some sort of copyright payment." cast material (1% to 5% of gross reve- General Counsel John Summers main- And considering the fact that the Supreme nues) and addition of a clause exempting tained that -the Supreme Court decision Court has obviated the legal necessity for all systems having fewer than 3,500 sub- notwithstanding -the cable industry has such a position, he claimed that the in- scribers from any copyright payment. The a moral obligation to pay copyright fees. dustry's posture is "a big move." first issue was the object of particular Chiding the cable industry for its alleged But Mr. Stern remained critical of his concern with several representatives from failure to live up to the terms of the 1971 broadcast adversaries. For that industry, the broadcast and copyright interests on consensus agreement calling for swift in- he alleged, " 'No change' is the pass- a Monday (April 22) panel. ter- industry negotiations, Mr. Summers word." He claimed that if the CBS -Tele- Following the Supreme Court's free- asserted that none of the terms of that prompter decision had gone the other way ing of cable systems from distant- signal agreement is embodied in the present broadcasters would have had the right to copyright payments in the CBS -Tele- legislation. NAB, he said, has given up deny cable access to any of their ma- prompter case, claimed CBS's Harry on the consensus. However, he added, "I terial-a development Mr. Stern did not Olsson, the present status of the copyright think it will be a long, long time before doubt would have been forthcoming laws as they apply to cable is "intolera- we enter into another industry com- absent a negotiated level of copyright ble." "This isn't the kind of copyright law promise sort of thing." payments. "It's that power that you have that a civilized country ought to have," NAB's major concern at present, Mr. to be aware of," he advised his cable Mr. Olsson declared. "Something's got to Summers said, is not the cable- oriented audience. give." aspects of the bill, but rather the provi- But circumstances being as they are, Under the present circumstance, Mr. sion that would establish new royalty Mr. Stern said, legislation is the only Olsson larpented, if a cable interest ac- payments to be made by broadcasters to means by which the cable industry should quires the rights to a particular program, recording companies and artists. "Ob- be compelled to pay for broadcast ma- broadcasters are prohibited from carrying viously," Mr. Summers declared, "we terial. Addressing the possibility of a it, But, he added, if a broadcaster obtains can't allow this to happen." And noting negotiated settlement outside Congress- access to the same program, cable may that the same provision would also affect as had been suggested by CBS's Mr. use it at will. The ultimate effect could be cable systems because they use recorded Olsson and, earlier, by Senator Stevenson to "wipe out the value of every [broad- music in their local originations, Mr. -Mr. Stern concluded: "I don't think cast] market in the country." Mr. Olsson, Summers maintained that "I think the that should happen, nor will it."

Broadcasting Apr 29 1974 20 regulations, cable is being denied an at- ceded that the time might indeed be ap- Objection. FCC Chairman Richard tractive commodity to market. "Enter- propriate for a broad re- examination of Wiley has told the Senate Communi- tainment of some sort is the basic vehicle those rules. cations Subcommittee that the com- of cable growth," Mr. Cutter noted. But Mr. Geller was critical of the cable mission takes exception to sections at present, he acknowledged, "cable just industry on one front. Citing the absence of the copyright -revision law that doesn't have a service to offer." He of copyright negotiations among cable, curb cable TV's ability to Import dis- claimed that with the present limitations broadcast and programing interests as tant sports programing, give broad- on the number of television signals a provided for by the 1972 consensus agree- casters exclusivity protection and system can bring into its market, the ex- ment, he indicated that the cable industry minimum signal carriage require- tent of cable penetration might not sur- must assume large responsibility for that ments for cable systems. Those pass 25% of the nation's television house- failure. "You didn't keep your word," he matters, Chairman Wiley said in a holds. But if just four more signals were contended. But noting more recent devel- letter to the committee, released permitted each operator, Mr. Cutter opments in the copyright issue- specifi- last week, would be "more appro- speculated, that expectation would double. cally the Supreme Court's CBS -Tele- priately left to the flexibility of the His theory was supported in essence by prompter decision and the copyright regulatory process." Mr. Wiley said Henry Goldberg, general counsel of the legislation now pending in the Senate - in the letter that Senator John Mc- Office of Telecommunications Policy. "If Mr. Geller admitted that the consensus Clellan (D -Ark.) had told him that the capacity is there and the opportunity agreement "no longer holds water." "provisions of a regulatory nature" is there," Mr. Goldberg told the NCTA The panelists were in agreement on the would be "eliminated" when his delegates, "then we should leave [the necessity for the de- regulation of cable in Copyrights Subcommittee took up the industry's future] to the marketplace and some form, but they were at odds over bill (the letter was written several hope that some genius comes along." what form that process should take. days before the mark-up which took Mr. Goldberg stated that the President's Rather than attempting to scuttle the im- place April 10). Consequently, those cabinet -level report on cable released last plementation of some cable regulation at provisions were preserved in the January, which recommended a large - the state level, said Harvard's Kass Kalba, bill, which now awaits judgment by scale exodus of government from the field the industry would be well advised to Senate Judiciary Committee. the of cable regulation, offers a "rational realize that such a development is in- regulatory framework for cable's develop- evitable. "You must recognize," Mr. Kal- ment." While the FCC should continue ba said, "that somewhere down the road to govern cable's relationship with the there is going to be state regulation." He NCTA told cable broadcast media, Mr. Goldberg said, reg- added that the establishment of state ulation of nonbroadcast- oriented cable cable commissions-already set up in four growth hinges on services can be "minimal" and at a non- states with several others proposed -is a federal level. "We just have to stop regu- more efficient way of dealing with cable changes in method lating so much" and have "a little more than through direct regulation by existing faith" in the power of the marketplace, public utilities commissions. or regulation the OTP counsel said. However, Ralph Wickberg of the Na- One of the principal problems of to- tional Association of Regulatory Com- Cutter: shortage of product hurts; day's regulatory environment, according missioners expressed reservations over Geller: FCC's game plan is faltering; to the Rand Corp.'s Henry Geller, is that such a development. "What concerns me Goldberg: CATV must justify itself while the FCC's present cable rules were is the ultimate structure of regulation designed to encourage cable's growth in when you have federal, state and local While the direction the process will take the top -100 markets, economic limitations governments falling all over each other," is still clouded, the prospect for con- coupled with the problems cablemen have Mr. Wickberg said. Ultimately, he warn- tinued orderly growth in the cable in- experienced in marketing the services ed, there could be "such an imbalance dustry is predicated on a large -scale made available to them by the commis- between the structure of regulation and movement away from the medium's sion have resulted in a virtual moratorium the structure of the industry" that con- presenty multi- tiered regulatory structure. on viable development. While the com- flicts will be inevitable. That was the consensus of a panel of mission's "game plan was sound," Mr. Mr. Kalba also supported the role of prominent communications specialists Geller acknowledged, "it has not worked the city governments in the regulation of who conducted a wide- ranging discussion out." the medium. "Cities have changed their of cable's future at last week's NCTA Mr. Geller knew whereof he spoke. approach to CATV over the years," he convention in Chicago. As a former FCC general counsel, he was maintained. "They've become much more The industry's primary dilemma, as directly involved in fashioning the present sophisticated," and are now looking at seen by W. Bowman Cutter, executive cable rules. But acknowledging that the cable as a "multi- faceted technology" director of the Cable Television Informa- commission's growth expectations have rather than a mere distributor of broad- tion Center, is that, under existing FCC not been met, Mr. Geller last week con- cast signals. Mr. Wickberg, however,

Seers. Cable's future regulatory environment was the object of vision Information Center; Henry Geller, Rand Corp.; Henry Gold- speculation by NCTA delegates last week. Among the more edu- berg, Office of Telecommunications Policy; Bill Melody, University cated guesses were those supplied by a panel of communications of Pennsylvania; Kass Kalba, Harvard University, and Ralph Wick - experts during Monday's (April 22) management session. L to r: berg representing the National Association of Regulatory Com- Jack Ricks, Hogan & Hartson; W. Bowman Cutter, Cable Tele- missioners.

Broadcasting Apr 29 1974 SIOUX FALLS d'IJFLIC LIBRARY 21 S. DAK. questioned that assessment. Noting that in pacity. He warned against "highly ques- the western half of the country many tionable schemes" such as leasing chan- urban centers are much less extensively Minow suggests nels to black groups for "$1 per year" populated than their eastern counterparts, in an effort to appease them and sway he contended, "I don't think you'll find federal funding them away from greater aspirations. Such that sophistication at these levels." to test cable offers, Mr. Tate said, speak of the "same The future regulatory development of arrogance" present in the National As- pay cablecasting occupied a considerable Former FCC chairman tells NCTA sociation of Broadcasters' "propaganda" portion of the session. For Mr. Geller's great potential pends determination on the pay -cable issue. part, FCC policies designed to prevent of services that will work best; Winston Himsworth Jr., Salomon siphoning of any popular programs away Tate sees potential for blacks Brothers, New York, deplored the pres- from conventional television is "a very but warns of "questionable schemes'; ent practice of a cable system's market valid consideration." But the present Himsworth calls for open -books policy value being measured on a per- subscriber antisiphoning rules, Mr. Geller disclosed, basis. However, Mr. Himsworth, one of go much further than that. They are, he Television has come a long way since the nation's most prominent financial said, "designed to protect the broadcast- the "vast wasteland" days of Newton analysts in the cable area, saw improve- ers rather than control siphoning." As an Minow's FCC chairmanship. And in the ment in cable's ability to market its alternative to the status quo, he proposed interim, Mr. Minow, now a Chicago product, decrease expenses and procure that "what free [TV] has managed to get attorney, has found cause to ponder rate increases. But if the industry's finan- in the past two decades, free should further the medium's worth. He now cial crystal ball is to become less cloudy, keep." But beyond that, "everything considers it substantial. And now cable, Mr. Himsworth asserted, the industry should be available to pay." Mr. Minow told a Wednesday (April will have to be more candid about its 24) NCTA convention session, promises financial status with potential investors. Mr. Cutter suggested that the presently He extensive concern over the pay cable issue to be an essential communications com- called for a full disclosure of cable's may be somewhat academic in the near modity when its promised innovations term. Noting that the total collective come to fruition. subscriber penetration by the top-50 It may be some time, the former FCC multiple system operators is exceeded by chairman suggested, before it can be ex- the audience of the most successful New actly determined which of the more so- York independent VHF, Mr. Cutter fore- phisticated cable services can work in a cast that "we aren't going to see a big real -life situation. "Nobody knows if they threat in the foreseeable future." will work," Mr. Minow said of what are Those assessments, it was noted, are essentially paper proposals at present. An relatively harmonious with the cabinet indicator of their worth, he suggested, report on cable, with the exception of one could come from the creation of a small area. While the report would open the model cable system utilizing as many feature film market to pay operators with new technologies as possible. And the no restrictions, it said nothing of how "leader" in this development, Mr. Minow sports should be dealt with. This, ex- added, should be government, through an plained OTP's Mr. Goldberg, is due to appropriate financial commitment to the the fact that Congress "has demonstrated project. that it has a very substantial interest" in Conventional television, Mr. Minow major on said, offers "a true sense of community." keeping sports events free tele- RSVP to RMN. vision. Indeed, it has "redefined the borders of The President's man Thus, Mr. Goldberg contended, at the NCTA convention "it be which the U.S." But at the same time, he was ex -cable should Congress decides venturer and ex- broadcaster, Richard when these restrictions should be drop- claimed, television has "amended the Moore. Now a counsel ped." Constitution" in that it now offers the to Mr. Nixon, chief executive more power than the Mr. Moore not only conveyed the But whatever the outcome of the pay White House's respects but also held deliberations, a far more important regu- legislature through the ready broadcast access he enjoys. out the prospect of an imminent latory decision must be made regarding meeting between the President and the necessity to "separate the old from "Each of us perceives the public in- leaders of the cable industry-pre- terest in own way," Mr. Minow the new." So said the University of our sumably a companion to one he held Pennsylvania's Bill Melody, who warned noted. But the principal question, he sub- with broadcast industry brass two mitted, is does the viewer ?" that unless such relatively new and "un- "What want years ago (Broadcasting, June 26, exploited" technologies as domestic satel- One possible answer, he said, is the 1972). lites are regulated and controlled sepa- recycling of programs -or retransmit- "You have a friend In the White rately from established media, the old ting shows during a time that is at the House," Mr. Moore told Monday's may very well engulf the new. "You convenience of the viewer. Another could luncheon, at which he was warmly could well anticipate the phone company be the creation of a "nationwide rate greeted as a former colleague. Re- or the networks owning all the facilities average," in which all cable subscribers sponding to the applause, he said, "I and leasing them out to others." are charged the same amount regardless think I'll come back one of these Mr. Geller suggested that such a devel- of their location -the idea being that the days and stay." opment need not only be combated in fees paid by urban customers would help Mr. Nixon's letter to the conven- the broadest sense. Cable operators, with finance rural cable operations which tion noted that "Supply can never a potential to control a multitude of chan- otherwise would be unfeasible. . exceed the demand for information nels, should also be restricted in their Charles Tate, director of Washington's and ideas. Thus, there should be no access to broadband communications, he black- oriented Cablecommunications Re- question that the nation has room for said. It is "unthinkable," he said, "to source Center, said minorities see cable both broadcast and cable television. have one man control 20 or 30 channels." as a "unique resource" that can be par- We want both. We need both. And Separation is "desirable and inevitable," ticularly helpful to them. The medium, both can flourish side by side." The Mr. Geller said. And, added Mr. Gold- Mr. Tate suggested, "could be a positive President also noted pride in the berg, a separation of functions might development aspect for underprivileged accomplishments of former FCC also ease present concerns over excessive communities," which could foster new Chairman Dean Burch, and confi- cable regulation. employment and bring new capital into dence in Mr. Burch's successor, The bottom line, Mr. Goldberg con- depressed markets. Richard Wiley. He also lauded Clay cluded, is explicit: "Cable has to justify However, Mr. Tate cautioned, blacks Whitehead for his role in producing its existence in the marketplace -to the do not want to become involved in cable the cabinet -level report on long - people and not to the FCC." in anything less than an ownership ca- range cable policy.

Broadcasting Apr 29 1974 22 worth to the investment community. Also, Mr. Himsworth cautioned, the presently sky -high interest rates in the general money market "should not be used" by cable "as an excuse for poor earnings but rather as a reason for in- creasing profit objectives." Joseph Stern, Goldmark Communica- tions Corp., acknowledged that cable to- day "is not what we believed it would be three years ago." Economic and regu- latory setbacks, he noted, have be- labored advances in such vital areas as two -way communications. However, Mr. Stern insisted, "the potential is still there." Mr. Stem called the continued growth of cable the "third wiring of the nation" -following the laying of first telegraph and then telephone lines. But cable's business capacity, Mr. Stern claimed, far exceeds that of its predecessors. He noted that the medium's present growth prob- lems are not all of its own making, main- taining that the demands of franchise authorities have often been excessive. In the future, Mr. Stern warned, cable entrepreneurs "must plan ahead on a sound technological basis as well as a sound economic basis." Communications specialist Richard Mitchell agreed. Cable's next priority, he asserted, "must be the development of new services." But there are many problems, Mr. Mitchell conceded, and in the long run such an effort is going to require "more coordination and more money." Macdonald wants Most installations have different specs, more origination so we make different cables...all with "Supply something new, supply some- thing new, supply something new" was the same Comm /Scope quality. the thrice -emphasized word from Wash- ington delivered to NCTA delegates by Long -term signal stability, superior physical and mechani- Representative Torbert Macdonald (D- cal properties, low-loss return you need most Mass.), chairman of the House Com- -whatever munications Subcommittee. Taking his in a cable, Comm /Scope makes it: lead from the forum in which he ap- New PARAMETER -IN Coaxial Cable with all the elec- peared- presentation of NCTA's annual tricals you've been looking for in a strong, rugged, easy - Mac- awards for local cablecasting -Mr. to-handle coaxial. Guaranteed for five full years. donald suggested that "something new" ought to be an emphasis on localism, as Cell- O- Air°'XD Coaxial Cable with expanded polystyrene opposed to an imitation of what conven- dielectric. Which lets you make longer trunk runs using tional networks and broadcasters supply smaller cables and fewer amplifiers per mile. today. His advice was received cordially Extended Spectrum Alumagarde Coaxial Cable with a and with the respect due his legislative seniority, but without cheers. Last week's five -year written guarantee. And full frequency utilization convention had its mind on breaking into to 300 MHz and beyond. pay cable, not into the city council. Solid D' Coppergarde Coaxial Cable for direct burial Mr. Macdonald repeated his aversion application, guaranteed five years. to the cabinet -level cable report issued keep through the Office of Telecommunica- So your specs up. Insist on Comm /Scope quality. tions Policy. "Many in cable -and the It's something special. OTP-think the medium should be a Comm /Scope Company, P.O. Box 2406, Hickory, North broadband, master- antenna service," the Carolina 28601. Phone 704/328-5271. congressman said, excluding himself Warehouse Locations: from that number. He recounted that San Rafael and Chula Vista, RCA's David Sarnoff, in the early days California; Dallas, Texas; Tampa, Florida; Seattle, Wash- of radio, had described that medium's ington; Sherrills Ford and Angier, North Carolina; Wood- function as providing the pipes and the bridge, New Jersey; Rock Island, Illinois. faucets, with others providing the water. It was only a few years before he and others realized that if they wanted water they would have to make it, or at least Comm /Scope Company prime the pump. Mr. Macdonald of- fered his view that a like fate would Division of Superior Continental Corporation overtake cable.

Broadcasting Apr 29 1974 23 bles: (1) the future of the FCC's anti - Warner Cable Chairman Alfred R. Stern siphoning rules, (2) the product the new contended that pay cable's success need Back to wall medium is able to offer, and (3) the not be limited to the larger markets. But willingness of the buying public to pur- in any case, he added, the problem the on pay cable, chase that service in the manner in which medium presently confronts "is that we entrepreneurs want to offer it. Of those just don't have the product." Mr. Stern NCTA vows to three, it was regulation he rated highest. said he was "absolutely convinced" that "Your future will not be determined by films older than 10 years "could do a keep swinging Main Street or Wall Street but on M very good job" in enhancing the indus- viability were the FCC to make NAB's antisiphoning campaign Street," he said, referring to the FCC's try's he more film available to pay cablecasters. labeled 'hogwash' and demagoguery; Washington address. But, added, "The is to make the But for that development to occur, all movie chief sees four -tiered market, American family going the panelists agreed, the broadcasters' from theaters to cable to networks final choice." to the medium must be dis- to station syndication; Stanford For an audience of cable operators, efforts stifle report called 'foolishly optimistic' these were encouraging words indeed, and credited. Unless this is accomplished, said ones echoed by other members of the Geoffrey Nathanson, president of Optical Systems Corp., "we cannot economically The National Association of Broadcasters' panel -all with pay cable axes of their own to grind. stay in business because we'll have noth- campaign against the emergence of pay of the NAB's According to Ralph Baruch, chairman ing to sell." Speaking cablecasting amounts to nothing more Mr. Nathanson of Viacom International, any federal current antipay campaign, than "hogwash" and siphoning is a that not stopping regulations that are at once "unreason- maintained "they're "marvelous demogogic word." That was newspaper ads." As evidence, he able" and disserving to the public interest with the the way lack Valenti, president of the displayed an NAB -compiled information- "should be abolished." And this, Mr. Motion Picture Association of America, al on the issue which is being dis- Baruch ventured, may be the case with kit characterized the ongoing conflict over to that association's constituency. the FCC's antisiphoning rules. In his as- tributed pay cable during the opening session of in the package were such items sessment, broadcasters want to "keep the Included last week's NCTA convention. lapel buttons and in- libraries and get rid of the bookstores." as bumper stickers, "There will be no siphoning," Mr. formation regarding the creation of local Valenti asserted. While maintaining that Noting that under existing antisiphon- chapters of the planned National Coali- film producers intend to market their pro- ing rules, which prohibit pay cable in- tion to Keep Free TV Free (BROADCAST- duct "wherever it can be shown," Mr. terests from showing more than twelve ING, March 25, et. seq.). In order to Valenti added that they intend to do so 10- year -old and older films each year, the counter such practices, Mr. Nathanson "in a logical and natural sequence." Mo- medium is denied a stockpile of 15- stated, "it is absolutely essential that a tion pictures would continue to be avail- 20,000 available features. Mr. Baruch tremendous educational effort" on the able: first to theatrical exhibitors, then asked: "Is this in the public interest ?" part of he cable industry "begin im- Further, to pay cable interests (or "family choice alleging that the commercial mediately. .. We have to be in a position television," as Mr. Valenti prefers that networks have been free to obtain exclu- to fight this as an industry." medium be called), then to the commer- sive rights to a film far in advance of its To this, Mr. Valenti agreed: "Unless cial networks and, finally, to individual broadcast date (the practice referred to you can get a free flow of information," stations as part of a syndication package. by pay cablecasters as "warehousing "), the MPAA president warned, "there can the Viacom chairman submitted: "Is this In the long run, Mr. Valenti contended, be no future . . . without programing, the availability of feature films will not not siphoning?" Referring to the broad- your creative oxygen, the patient can't be unlike that of a hard -cover book: "You cast industry's claim that siphoning would live." don't have to buy it. You can wait for be rampant were pay cablecasters permit- the soft -cover edition." This, apparently, ted unregulated access to available soft- is the course the motion picture industry ware, Mr. Baruch maintained that "this Foster extends a tentative (if Mr. Valenti, as its emissary, speaks red herring has been waved around long branch in `phony war' for all the interests involved) will follow enough." olive -if it can. His message was explicit: To underscore his point, Mr. Baruch between broadcasters, cable taken a in recent Hollywood has pounding offered this supposition: If pay cable were Two days before the start of last week's years million loss since 1968, (a $500 to grow a highly optimistic 50 -fold (from NCTA convention, the association's according to his figures) and must seek 50,000 to 25- million viewers) and if president was suggesting that the current out other markets besides movie houses a viewers watched four hours week (two over pay cable is a "phony it's controversy and over- the -air television if to re- movies each), the total pay audience war" conceived by broadcasters to stifle establish viability. Pay cable is high would be watching 10 million hours per a new industry. But on a more concilia- among the options. week. That would compare to convention- tory note, NCTA President David Foster This, however, is not to suggest that al television's three billion hours per week predicted that, in the long run, broad- Hollywood is prepared to line the pockets (based on 6 hours, 20 minutes daily). Or, casters and cablemen must reach some of pay cablecasters at the expense of their he said, less than three -tenths of one per accord on the issue, if for no other rea- broadcast adversaries, Mr. Valenti stipu- cent. son than mutual self- preservation. lated. Indeed, he spoke of arranging a Gerald Levin, president of Home Box "There must be accommodation be- "ménage à trois" among cable, broadcast- Office Inc., expressed an optimistic view. tween CATV and broadcasting in the ers and movie producers-although con- "There is public acceptance of this [pay coming years," Mr. Foster told an April ceding "it may be rated R." cable] concept," Mr. Levin said. And the 19 pay seminar sponsored jointly in As for pay cable itself, he maintained, issuance two weeks ago of an FCC report Chicago by the American Law Institute the new medium's growth is likely to be stating that it intends to deal with the pay and the American Bar Association. slow and painstaking. Mr. Valenti made cable issue on its own -without any While continuing to be critical of scornful reference to the Stanford Re- regulatory interference from state and broadcasters' alleged efforts to deter the search Institute study that predicted pay local interests (BROADCASTING, April 15) development of pay cablecasting, Mr. TV (both over the air and on cable) -signifies that "there is some awareness" Foster sounded less hostile on the issue will be grossing some $200 million by in Washington of the new medium's than in months past. Apparently address- 1976, and $4 billion annually by 1985 plight. However, he cautioned, any sub- ing both industries, the NCTA president (BROADCASTING, April 22). Calling that sequent FCC attempts to deal with the warned: "I urge that we don't make fools forecast "blindly and foolishly optimis- program content of pay cablecasting of ourselves with phony wars." tic," the MPAA president commented: would raise "grave constitutional con- Speaking specifically of cable's rela- "My 7- year -old son could make better cerns." In the long run, he asserted, tionship with broadcasters, Mr. Foster predictions than that ... you can't sub- "perhaps the real answer lies in the noted there is no small amount of reci- poena that many people." Pay cable's courts." procity between the two industries. For future, he added, depends on three varia- Speaking of the industry's future, cable's part, he said, some 90% of the

Broadcasting Apr 291974 24 program material distributed by that me- fornia, Florida, Georgia, Massachusetts, dium has its origin at broadcast stations. Pay television New Jersey, Oregon, Virginia and Ar- Addressing those interests that in the past kansas. Pennsylvania has the greatest have alleged that pay cable intends to reaches 12% penetration concentration of systems (20), followed "kill off" the broadcast industry, Mr. on cable systems by New York (nine) and California Foster asked: "How suicidal does any- (five). The survey indicates there is vir- one think we are ?" where it's offered tually no limit to the size of the conven- fabricated issues upon tional system on which a pay service may The purportedly NCTA surveys subscription services which the cable- broadcast conflict is be offered. The largest number of pay that are scattered over 10 states based, Mr. Foster lamented, "totally mis- systems (14) are carried on cable opera- represent the status of the pay cable ex- tions with between 1,000 and 5,000 con- periment in this nation." Pay television is now offered on 46 ventional subscribers. Eleven pay serv- The NCTA president, however, did not cable systems and has been bought by ices are found on systems with 5,000- suggest that the cable industry is prepared 60,000 customers, about 12% of the 10,000 subscribers; 12 are on systems of to extend a peace offer to its adversaries 500,000 conventional subscribers that the between 10,000 and 20,000 subscribers; -at least before the other side abandons systems serve. The figures were reported two between 20,000 and 30,000, three its tactics. At present, Mr. Foster main- last week by Donald Witheridge, NCTA between 30,000 and 40,000 and one on tained, "the whole antipay campaign director of subscription cablecasting a system with over 90,000 subscribers is an attempt to use a sensitive political ( "Closed Circuit," April 22). (Cox Cable's San Diego system). issue to stop the growth and vitality of Pay service is now being offered in 10 The study found that all but one of the entire CATV industry." states -Pennsylvania, New York, Cali- the present pay systems (at least one

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41FFRFY %aTM Grldtronica. "We started out Via Code. Viacom International Channel 100. Pay cable Is HBO. "We are a pay cable thinking we were going to Chairman Ralph Baruch views "alive and well" in San Diego, network," says Home Box shoot for the moon," Warner the experimental Via Code pay boasts Optical Systems Corp. Office President Gerald Levin Cable Chairman Alfred Stern service -of which his firm ac- President Geoffrey Nathanson, of his firm's product. HBO says of his firm's Gridtronics quired 100% control three who should know. The com- supplies programing, but no pay service, náw carried on an weeks ago (Broadcasting, April pany, which claims a total 25,- hardware. A $6-$7 fee is experimental basis on 10 War- 15) -as "an extension of the 000 pay subscribers (40% of charged pay customers. It is ner -owned systems; "Then motion picture theater." In- the entire business), will soon presently on 22 cable systems some problems began develop- deed, the service, now operat- sign on its 10,000th there. and has a total of 17,500 pay ing." The major one involved ing on Viacom's Smithtown, Optical, which leases chan- subscribers. Levels of pene- Warner's initial decision to N.Y., system, is the only such nels from conventional cable tration identified by Mr. Levin provide à month's free service, operation making a per -pro- operators, does everything but range from 30% in Wilkes - which Mr. Stern regards In gram charge $3 for movies, maintain the cable plant. Con- Barre, Pa.-which became the retrospect -as "a big mis- $1 -$2 for other programing). sumers pay $6.50 a month for first HBO affiliate in November take-a number of them didn't The pay system reaches 30% Optical's "Channel 100" serv- 1972 -to 75 % -80% in three like it." Presently, Gridtronics of the Smithtown system's ice plus a $1.50 monthly serv- unnamed urban markets. Seven is serving 15% of the 81,000 2,000 conventional cable sub- ice charge. For this, they re- or eight movies are offered conventional subscribers on scribers. In addition to the pro- ceive about 15 films each each month; some are re- the 10 Warner systems. Pay gram charges, subscribers fay month, five of which are repeat peated later. A total of 175 customers are billed separately a $1.50 monthly service charge performances from earlier events was transmitted from for the pay service on a month- and receive the converter showings. A customer Is not New York's Madison Square ly basis. Two films are offered (manufactured by K'Son Corp.) signed on until he relinquishes Garden last year, including each week and are run three free. Four channels are of- $33 (including a refundable $25 regular Monday night boxing. or four times daily. A "big, fered -one previewing attrac- deposit). The company, Mr. It also carried all games of fundamental problem," Mr. tions, two showing films from Nathanson said, experiences a the ABA's New York Nets not Stern said, Iles In the, fact that 10 a.m. to signoff, and one pro- delinquency factor of only telecast over the air. This sum- while the major Hollywood pro- graming educational material .05 %. Optical presently uses mer, it will carry the pro bowl- ducers are targeting for an from 10 a.m. to 4 p.m., and a single channel, but will be ers' tour. In addition, HBO audience 19 -25 years of age, movies thereafter. Recent titles adding a second this fall. Al- announced last week that it Warner's "rural" customers include "Nicholas and Alexan- though it will not lease fa- has acquired home game are 25 years or older. Although dra," "Blume in Love" and cilities in the smaller towns rights to the New York Stars he views a per -program fee "The Poseidon Adventure." which "are not economically and the Philadelphia Bells of arrangement as desirable, Mr. Acceptance of the film offer- viable in our opinion," Mr. the new World Football Lea- Stern said Gridtronics' present ings varies between 15% and Nathanson said, Optical has gue. Two weeks ago, it began hardware makes monthly 65% of the total pay custo- begun to license Channel 100 carrying those games of the charges mandatory. As far as mers. Via Code offered the to operators of small cable New York Yankees not telecast the experiment is concerned: recent Ali- Norton fight live for systems. by WPIX -TV New York (which "We've learned all that we an $8.50 fee; 24% of the sub- is providing HBO with cover- can learn." scribers bought it. Mr. Baruch age facilities). Mr. Levin noted reports conventional subscrip- that three of every four HBO tions up 3-5% since the pay customers are new cable sub- service was established. scribers.

Broadcasting Apr 29 1974 25 more is planned in the near future) base although several added that they are con- pay venturer's service. In the third, em- their operations on a monthly fee, with templating the addition of other services. braced by 13 systems, the pay service is the loner charging per- program fees The other 21 reported the inclusion of conducted entirely by the system operator. ranging up from $1. A majority of the sports, cultural, travel and other pro- NCTA reports that a total of seven systems (24) charge $6 per month.. Of graming in their monthly schedules. firms supply programing to their own the 43 systems reporting information to The NCTA survey found three methods pay operations and an equal number pro- NCTA (the association identified three of obtaining pay service available to vide technical facilities. The program others on its own), seven charge $5 per cable systems. The most common, em- suppliers are Home Box Office Inc., Op- month, 24 charge $6, 10 charge between ployed in 22 cases, involves a partner- tical Systems (Channel 100), Cinca Com- $6.25 and $7 and one charges $8. ship between pay and conventional cable munications, Digital Communications The existing pay systems, NCTA said, entrepreneurs in which the former pro- Corp. (Key Cinema), Telemation Pro- offer between six and eight feature films vides programing and the latter procures gram Service, Warner Gridtronics (Star per month. In addition, several offer re- hardware and actually runs the operation Channel) and Viacom Communications peat showings of previously transmitted (including marketing and billing). Eight (Viacode). The hardware distributors movies when such activity is justified by systems offer pay in a leased -channel ar- are Digital Communications, Jerrold subscriber demand. Of the 43 reporting rangement, in which the conventional Electronics, JVC, K'Son, Magnavox, Oak systems, 22 said they offered films only, operator is no more than a carrier of the Industries and Sony Electronics.

How hard it is to kick habit of low cable rates occupies NCTA delegates Consensus emerges on three points: cultivate political contacts, do your homework, be ready to tell all Part of that "reality" to which cable tele- vision has returned in 1974 is that, from a revenue base, it's still living in 1954. Maybe the The hard fact is, as moderator Ed Allen preambled NCTA's panel on rate in- creases last week, that cable has been best buy tabbed as a $5 -a -month industry. While the rest of the economy was going in this through the roof, cable -in terms of its White indicates ADI charges to subscribers -was staying on Grey is total survey area the floor. Today, having realized that im- mediate viability depends almost entirely whole book on the classic services, cable faces the Get the 11/2 Billion -dollar Northern Michigan market problem of persuading a public that it should have paid all along. through WWTV /WWUP -TV. Mr. Allen, of Western Communica- tions, Walnut Creek, Calif., and his Here's what you get:* Here's how we deliver it:** panel (one of two dealing with that subject last week) delineated the prob- A huge 25- county A.D.I. Almost double the adult audience lem without guaranteeing an easy way area -plus seven in weekday prime time of the out. They did, however, have some sug- neighboring counties nearest competitor gestions. - First, said Martin Malarkey, of Malar- where we are the in weekday fringe, we do even key, Taylor & Associates, Washington, dominant CBS station better with 64,000 adults to acknowledge the fact that cable is a station no. 2's 13,000 rate -regulated medium and will always A $1,744,094,000 consumer - be. Acknowledge, also, he said, that three spendable- income market On Saturday and Sunday in prime things stand in the way of persuading time, we lead 34,000 to 19,000 most city or state regulators to lift the $10,049 C.S.I. in women, and 28,000 to 17,000 lid: (1) that many operators have neg- lected their basic service, and that their per household in men. product is not acceptable, (2) that many of those same operators have neglected Maybe somewhere else there's a buy like this, but not at our rates. their political position, and come as a Call Avery -Knodel today. stranger when it's time to ask for rate in- creases, and (3) that operators are re- 'Source SRDS Sept. '73 "Source: ARB Feb. -Mar. '73 luctant to disclose their financial status, fully and openly. .:/v :Ñr/rt .'/Yal:oa.: Assuming those flaws are corrected,

WILTO he offered three steps to winning a rate pe,.GRANO , CADI,rK.: WWTV/WWUP-TV increase. (1) Do your homework, in- .NZarv GRAND cluding comparative analyses of rates on ,..,.eI W* CADILLAC- TRAVERSE CITY / SAULT STE. MARIE E other systems in the area and /or nation- x N MI T ST MAR /:GRIN GRANO ISLAND. NEB ' , Aver,- Knodel, Inc Enjolive Notional Representatives KRIEG, SIOUX CITY IOWA wide. (2) Prepare a public- utility-com- mission type of rate -of- return analysis,

Broadcasting Apr 291974 26 based on fixed assets and going back two least, in 1974. (Said Mr. Allen: "We're vise his conclusion on public necessity. years as well as forward that many -and trying to get up off our knees so that we (Ed Allen noted his company had never based on present market value, not on can walk before we start to run.") experienced more than a 2% drop -off original cost. (3) Prepare an operating Mr. Tarshis found greater receptivity after a rate increase, and said those num- margin analysis, a method Mr. Marlar- on another point -that New York buys bers were quickly built back.) key both prefers and recommends. Such the concept that cable is not a public Jeff Forbes, executive director of the analyses are based on gross revenues utility. The public can live without it, Massachusetts Cable Commission, came against operating costs, excluding inter- he said, and so long as that is true he is with a classic good news -bad news pres- est and taxes. If, on a rate -of- return willing to let the marketplace prevail. His entation. The first was that the state basis, the answer is 10% or below, the rationale: If rate increases are denied, might well pre -empt rate regulation from cable operator has a good argument for cable will die. If cable's charges are too localities (presently mandated by law an increase to bring that figure to 15 %. high, and the public disconnects, cable to a $7 maximum rate, although that If, on an operating margin basis, the will die. statute expires this year). The second answer is 50% or below, again there's But there was a Catch -22 in that argu- was that with pre -emption would proba- good argument for increase, up to the ment, too. If, he said, a cable system bly come a requirement for uniform ac- 55-60% range. raises its rates and significant numbers counting. Morris Tarshis, director of franchises do not disconnect, he might have to re- Mr. Forbes joined the crowd in stress- for New York City, maintained his repu- tation as a maverick on the subject. Although his office has recently granted a "tremendous" 50% increase to that city's two franchisees -from $6 to $9- he said cable operators were making a moor mistake if they relied on conven- "A splendid tional subscribers to provide their reve- nue growth. It's the broadband area - what most now consider blue sky -in service...99 which he has greatest hope. Indeed, Mr. Tarshis foresaw the day when cable would decrease its rates, perhaps even as far as zero, as its revenue from other services began to depend on the number 66 Unduplicated by any of sets an operator could connect. He wasn't shouted down -no person present source... Po could have done that -but it was evi- other dent his audience wasn't buying. Not, at 66An Victors. Six directors were elected honest to the National Cable Television Asso- eiation's board in at -large capacities during last week's convention. approach..cc Chosen during the Tuesday NCTA membership meeting (in order of votes cast) were Robert K. Weary, Junction City Television, Junction Clear, City, Kan.; Polly Dunn, Columbus TV Cable Corp., Columbus, Miss.; Jerry Greene, Teleprompter Corp., Concise, New York, and John Malone, Tele- Communications Inc., Denver. Two Unbiased..." other candidates, Gene W. Schneid- er, LVO Cable, Tulsa, Okla., and John Walson, Service Electric Cable, Al- These are typical of scores of user comments on State Farm's No -Fault Press lentown, Pa., failed to make the Reference Manual. Since its publication in January of 1973. its become the standard board. In addition, NCTA associate reference work on auto insurance reform. More than 800 copies are in use in the members, representing primarily nation's newsrooms. hardware manufacturers, chose two Encyclopedic in scope, the 300 -page loose leaf manual is a tab -indexed guide men to represent them on board. to every aspect of the no-fault auto insurance story. For every state that's passed Gorge M. Acker, Aberdeen Co. and major auto insurance legislation, the manual provides a concise run -down of the law's Cable TV Supply Co., Culver City, principal provisions, along with an analysis and its complete text. Calif., who served as an associate - member alternate to the board dur- Other sections include a historical overview of the auto insurance reform effort, ing the past term of Ray Schneider proposed federal legislation and a glossary. Updates are mailed to all manual users (Times Wire Cable), was elected to as laws are amended and new ones passed. They also get Advisory, a one -page a full term of his own. Iry Faye, AEL newsletter that thumbnails interim developments. Communications Corp., Colmar, Pa., Altogether, the manual, updates, and newsletter offer authoritative, unbiased becomes a new alternate. After rati- help to everyone reporting on auto insurance reform. For this free service, write to: fication by the full NCTA member- ship of a by -laws change permitting Robert Sasser the addition of second associate rep- Public Relations Department resentative to the board, Nathaniel State Farm Insurance Companies M. Marshall, Anaconda CATV -Sys- One State Farm Plaza tems Wire and Cable Inc., Phoenix, Bloomington. Illinois 61701 was chosen to fill that position. Rich- ard L. Jackson, Jackson Communica- tion Corp -Ohio Valley Cablevision, will be the alternate.

Broadcasting Apr 29 1974 27 ing the importance of continued political contact. "If you come in only once every three or four years, with a cadre He's no one's of outsiders, you may be in trouble." Another procedure upon which he frown- creature but ed: that recommended by a multiple system operator at last year's NCTA con- the public's, vention who said his company started asking for rate increases for its system Wiley tells A, then went down the list to system Z, then started back over again with A. cable meeting Moderator Allen, subbing as a panel- FCC chairman disavows advocacy of ist for Leslie Read of HLC Associates, broadcast interests, and makes it clear New York (who was called away in con- he's had enough of such allegations; nection with two rate increase problems NCTA advised to get on to settlement of his own), offered these observations of copyright, comply with New Ethic' from his experience: Good political re- for cable; two commission task forces lations are essential ( "Without it, go after re- regulation, look to 1977 even if your case is good, you're in trou- ble"); total and absolute disclosure of Richard Wiley went to Chicago to tell finances is essential; comparisons to cost - them it was a lie. He was not a captive of- living and wholesale indexes can be of the broadcast interests. Neither, he helpful, as cable's expenses generally are made it "perfectly clear," was he a friend ahead of,both; most city councils require of cable. Nor would he be. Rather, what public hearings on rate increases, and the new chairman of the FCC wanted the amount of flak a system encounters them to know was that he would be both in that exposure is in direct ratio to its fair and true, as best he was able, to his good will with politicians and subscrib- first constituency, the public interest. ers. He recommended persuading city The chairman delivered his declara- councils to appoint a subcommittee to go also with a tion with a smile, but cutting Wiley through the detailed studies in advance edge. "Frankly," he said, "I am some- of final council hearings and considera- what weary of hearing that our [FCC] tion. That way, he said, the council is they were accurate last -minute lobbying on certain rules are irrational, that created allega- acting on its own committee's recom- simply to impede you and, most of all, issues and, as indicated, repeated mendation, and in most cases will side that old bromide that they are simply tions of impropriety and favoritism . . . which is with it. the result of a commission sell -out to the recognizes your word your bond a medium which Mr. Tarshis underscored the rate -in- established interests of the broadcasting which strives for crease dilemma with his story of an world." truly presents a choice and not just an echo which is willing to decline the unidentified system operator in New York Mr. Wiley said a number of other ... who, advised that a competitor was rais- temptations of short -range advantage for things along the way, but this was the the ultimate realization of the enormous ing its rates, disconnected in anger. "If line. a he bottom "As regulator," said, potential, in terms of public service, which one of your own feels that way," said "it's not my business to be your friend Mr. Tarshis, "how dare you ask that - cable truly represents." and I don't intend to be. It is my business The chairman may have brandished a others feel differently ?" a and, to see that you get fair shake stick, but he also offered some carrots. more importantly, that if you have some- The first was announcement of a "cable peo- thing of value to offer the American television re- regulation task force" in the cable originators ple, you get a decent opportunity to pre- FCC's Cable Bureau parallel to that Local unimpeded by 'overregu- -a plant acorn, hope for oak sent it to them in the Broadcast Bureau which has been lation.' And you can be assured that I responsible for a number of downward Groundwork for a new professional or- will do my business fairly, efficiently and modifications in regulatory red tape-pri- ganization stressing the development of as expeditiously as possible." marily in terms of technical requirements. locally originated cablecasting was laid The chairman also told his National Its point will be to simplify "what I know last week at the NCTA convention. Cable Television Association audience is one of the most complicated set of Dubbed the International Cablecasting what it should do. First of all, settle the rules ever devised by the mind of man." Society, the group was organized to pro- copyright issue. "Nothing could be more And he also announced a "1977 Task vide "a well -planned, purposeful forum in your interest, as I see it, than to lay Force," which takes its name and its for the exchange and development of to rest, once and for all and in a fair mission from the fact that all cable sys- programing possibilities for CATV," ac- and even -handed manner, the nagging tems must answer to the commission's cording to Mary Catherine Oltman- issue of copyright. And let me make that rules by March 31 that year. Its job will Woodward, one of its founders. perfectly clear." be to effect a "systematic transition from Mrs. Woodward, editor of the Origi- Mr. Wiley, in a repeat performance substantial to uniform compliance." nator, a bimonthly newsletter published in of the "New Ethic" speech he delivered After all was said and done, the chair- Malvern, Pa., said response to the society to the National Association of Broad- man offered his audience a choice -a from NCTA delegates has been encour- casters in Houston last month (BROAD- "Pascal's choice." as it were, referring aging. The group held five introductory CASTING, March 25), declared a similar to the French philosopher- theologian who sessions during the convention, attended new ethic for cable, one that: said his faith was based on a gamble. by more than 200 delegates, and elected aims for quality service to the In Pascal's logical construct, there was Flemming Nielsen, program director of American public -even when you're the a God or there wasn't. If Pascal believed Canada's Community Antenna Television only game in town ... which voluntarily in a God and there wasn't one, nothing Ltd., Calgary, Alberta, as president pro - complies with FCC rules . . . which was lost. If he disbelieved and there was, tern. It has the support of both NCTA recognizes that the local broadcaster is it made, Mr. Wiley said, "a hell of a and the Canadian Cable Television As- also providing a useful service to the pub- difference." The parallel was made ex- sociation and has attracted the interest of lic and needs to make a decent living as plicit when he said that "Wiley's support cable representatives of at least one other well as you ... which accepts the fact for the development of cable either exists foreign nation -Brazil -who were pres- that the FCC has a tough job and can or it does not.... I suggest that perhaps ent at the convention. The society's do without inadequate explanations by a healthy application of Pascal's Law temporary address is P.O. Box 416, Mal- you to your subscribers of the reasons would be in order: Why not believe? You vern, Pa. 19355. for our regulations, frantic and often in- have nothing to lose."

Broadcasting Apr 29 1974 28 He noted that the bureau has ordered cured rights for the duration of the local 5,000 copies of the notice of inquiry for exclusivity contract. That period, said Exclusivity: subsequent distribution to operators and NCTA's Donald Anderson, one of the city officials. "We want to help," Mr. panel members, could run as long as 10 big headache Effros acknowledged. years. In markets 51 -100, the commission for Not being considered in the current has broken down syndicated programs small cables proceeding is the question of the rules into four categories and has established Public gets on them for blackouts; governing syndicated exclusivity (the cur- different exclusivity periods - ranging they get on FCC's cable people rent rulemaking addresses only network from one to two years -for each. The at panel at NCTA convention exclusivity). To judge by the storm warn- cable system is prohibited from importing ings raised by panelists in two separate any of those programs acquired by the When 200 operators of small cable sys- NCTA sessions, and their audiences, the local broadcaster during the applicable tems meet face to face with key personnel commission is delving only into the lesser period of protection. of the FCC's Cable Television Bureau, of two evils. The nature of the rules, according to what do they talk about? They talk about Syndication rules are complex. In TV Anthony Cavender of the Cable Bureau, the commission's nonduplication rules markets 1 -50, cable systems are pro- is at least partially traceable to condi- and the industry's purported need to be hibited from importing nonnetwork pro- tions at the time they were being con- rid of the burden they represent. That was grams to which the local station has se- sidered (1972) when the copyright issue evident during a panel at last week's NCTA convention, when acting Cable Bureau chief David Kinley and several colleagues asked the regulated for feed- back. They got an earful. "You listen to the broadcasters," com- MUCH MORE THAN A plained one voice from the audience. "Why can't you listen to us ?" The dis- sident, however, appeared to be a con- PRETTY FACE spicuous minority. Most were encouraged by the bureau's beginning to send out staffers to confer with cablemen and, in schaler ELECTRCHICS CORPORATION the words of deputy chief Al Cordon, Js "find out the difference between a head - end and an outhouse." From those discussions (begun last January), Mr. Cordon said, the bureau has determined that nonduplication is "probably the greatest problem you have." And, he maintained, that determination has resulted in action on the commis- sion's part. He said the commission's recently issued notice of inquiry (Docket 19995) on the subject is "your biggest chance to get your licks in. You've had a big headache. This is your opportunity to get some relief." The problem, as underscored by sev- eral operators in the audience, is that under existing rules, systems are required to afford exclusivity to local television stations -and therefore black out popular cï distant channels -any time the local sta- tion is broadcasting the same material. (In the Rocky Mountain time zone, same - day exclusivity is required.) The sudden loss of a signal, it was emphasized, has resulted in numerous complaints from subscribers, who do not realize that the action has been taken in response to federal regulations. But the commission envoys stressed the importance of supplying the agency with facts rather than rhetoric in arguing for relief. "Don't just come in and say that Behind this pretty face you'll find three rugged playback systems for mono or stereo cartridges that this is hurting you and you don't like it," have the same quality as the most respected single.play cartridge machines in the business! Behind warned the bureau's Stephen Effros. "We that, you'll find the guarantee of quality and dependability that only comes from the world's leader want hard data." in automated broadcasting ... Schafer Electronics. (It is apparent that the commission will TELL ME MORE! get its wish as a result of last week's con- Rente vention. Members of NCTA's newly Station created Independent Operators' Board Address (IOB) occupied three Conrad Hilton City scha State ein rooms during the gathering and were kept busy collecting data from about 200 Schafer Electronics Corporation 75 Castilian Drive. Santa Barbara Research Park In Hawaii, Mexico. Puerto Rico For the rest of the world contact: delegates to be used in a forthcoming Goleta, California 93017 (805) 889-0755 and the Virgin Islands contact: EMI Sound & Vision NCTA pleading against the rules.) Schaler Electronics Ltd. Schafer International Equipment Limited The Cable Bureau, Mr. Effros indi- 5824 Burbank Road, SE, Calgary, 1355 Harbor Drive San Diego, California 92101 cated, is making a Alberta, Canada T2H I Z3 252 Blythe Road. Hayes concerted effort to Middlesex insure that the nonduplication proceeding ÚB31 HW England is thoroughly publicized in the industry.

Broadcasting Apr 29 1974 29 was nowhere near resolution. In the opinion of former FCC Chairman Dean Burch, Mr. Cavender said, until cable came within the "competitive world of television" through payment of copyright fees, the future "will be clouded." But the result for cable, said NCTA Associate General Counsel Charles Walsh, has been "the worst day -to -day problem that many systems have." The syndicated exclusivity rules, Mr. Walsh claimed, make the nonduplication (network ex- clusivity) rules "seem like a Sunday school picnic. . . The losses we have already seen are incredible." Not only that, added Washington attorney Mort Berfield, they have "spawned more bad blood between broadcasters and cable" and "more paper" at the commission than any other issue. And, according to Bill Brazeal, Tele- Communications Inc., the rules have re- sulted in a serious falling -out between cable operators and their subscribers, who neither comprehend nor accept the Wash- ington justification for the many channel blackouts. Mr. Brazeal noted two specific incidents. In one case, he said, a western state legislator introduced a bill to initiate state control of cable because he was angered over the numerous deprivations of distant -signal service on the local sys- tem. In another, one city undertook to prohibit its cable system from making the channel deletions, not knowing that they were mandated by the FCC. Among all the nonduplication horror stories being told in Chicago last week, few matched that related by Barry Stigers (Verto Cable Corp., Scranton, Pa.). Ver- to, a 19,000 -subscriber system in a TV market with three UHF network affiliates NEW BROADCASTERS WANTED but no independents, is permitted to im- port three independent signals- wox -Tv Jones College in Jacksonville, Florida, a non -profit educational and WPIX-TV, both New York, and WPHL- institution, was established in 1918. During the past five years the TV Philadelphia. Since the local stations college has developed one of the finest Broadcasting Departments have acquired rights to many of the syn- in the South. Because the college is well known in the broad- dicated and film programing carried by casting industry, many excellent job opportunities are filled the distant stations, Mr. Stigers noted, his black ma- through the college Placement system is forced to out the Office. jority of the distant transmissions. Pres- Yes, new broadcasters are wanted in the broadcasting industry, ently, he said, his subscribers are losing but they must be prepared and qualified. Stations throughout the a cumulative total of eight hours of distant programing per day (36% in South, and especially in Florida, have found Jones College gra- prime time), or an average of 11 single duates exceptionally qualified. programs per day, 72 per week and a Jones College has one of the finest physical plants found any- total over the past 25 weeks of 960. What's more, Mr. Stigers lamented, if the where - four radio stations a commercial AM, a commercial - sports blackout provision of the pending FM, a -commercial non educational FM, and a campus station. CATV copyright bill goes through, those Two and four -year programs in radio broadcasting and Broadcast numbers would increase substantially. Management are offered leading to the Associate in Science and The problem is complicated further, Bachelor of Science degrees. Mr. Stigers claimed, by the fact that Throughout the entire neither the local nor the distant stations program constant contact with top -notch have been thorough about advising the broadcasters who combine instruction and experience to bring system of last- minute program changes, students up to the professional level prepare each for a successful which adds significantly to the confusion. broadcast career. (Such notification is required by the com- mission's rules, but the panelists- includ- We are interested in talking with qualified applicants. Today, ing some from the FCC -agreed that this write or call collect. requirement is not being adequately met Admissions Department - Jones College in many cases.) Arlington Expressway The FCC's Mr. Cavender indicated the Jacksonville, Florida 32211 - (904) 743 -1122 agency might consider modifying the rules but not scrap them. For now, he APPROVED FOR VETERANS TRAINING said, relief will have to be case -by -case, adding that the FCC is dead serious about enforcement.

Broadcasting Apr 29 1974 30 we expect them to care about ours." Of the chairman: "Clearly, there is no sense in which Bud Hostetter has been an honorary or token chairman," said the president in undisguised admiration. "With unfailing vigor, with a high degree of insight and intelligence, and with astute political sensitivity he has both motivated and aggravated us all into a search for Weather Radar Pictures excellence. [His qualities] have served and, indeed, saved us all in both large and for the small ways." Of relationships among NCTA's leadership: "Many of you have asked me Price of a Phone Call! if there have been problems or frictions or discord from time to time in these relationships and if I were to answer with a loud and affirmative yes -and in- deed I must so answer them -I would hasten to add that that's precisely as it Foster declares should be." Of the "blue ribbon" committee to peace on NCTA, study those relationships: "I applaud the board's decision [but] I hope that the says cable has committee will not attempt to define the respective functions too rigidly, for bottomed out without the pressures and conflicts that will inevitably arise when all of us are President's address to membership trying to do the best job possible for the dwells on aftermath of internal industry, I fear that our representation dissent, seeks to put it behind; may become sterile and useless." 1973, he acknowledging traumas of Of NCTA's committees: Many rate sees 1974 as beginning of upswing high marks, he said, singling out govern- ment relations, relations, utility Annual conventions of major trade asso- public ciations ordinarily are forums for declara- relations, pay cable and satellite. Many such more, he said, "have either been inactive tion of major policy. Wherever devoid of guidance." Mr. Foster ex- take have in or events place, the speakers pressed the hope that the blue-ribbon mind an audience the walls. Not beyond committee "will move expeditiously in so when David Foster, president of the this that we will have NCTA, addressed that convention last regard so next year a more efficient and rational committee Tuesday (April 23). His remarks were structure." meant for those in the room. For 12 -plus pages, he delivered what Of independent system operators: was titled "1974 -A Statement of Chal- "We discovered that the quality and lenge and Faith." Its subject, however, quantity of communication with the small was not cable, but the organization that and independent operators was just as represents it. Mr. Foster said later that his bad as everyone had been saying . . speech was a signal that all at last is well There was a reservoir of both member- ship potential and political strength that with relationships among the president, Remote Weather Radar Receiver the chairman, the executive committee, NCTA had been systematically and al- most contemptuously ignoring." It was in the board and the membership. If his in- Cable TV producers benefit by dram- deed was a declaration of peace, it must answer to that finding that NCTA cre- have been some war. ated the Independent Operators Board atizing the current weather picture Speaking of the board: "The board (IOB), an organization whose achieve- and its movement, as reported and is large, perhaps too large, thoroughly ments were touted repeatedly during the annotated by nearby national weather heterogeneous, highly vocal, strongly ar- convention, and whose two leaders were service station. Save thousands of gumentative and, for the most part, honored as the association's outstanding dollars by using this ITT receiver (see pic- amazingly effective in struggling with committee chairmen of the year and a simple telephone call each ture, page 33). complex and controversial issues." Mr. time you want your viewers to see in general: "There are Foster went on to praise the result, "as Of criticism predicted weather. conscientious a group of elected delegates those who still feel that NCTA, because as anyone could hope to have." He didn't, of the diverse interests it represents, or however, deliver a clean bill. "Believe it for some other reasons, is not a tough, For pricing and technical information, vigorous advocate for the cause of cable or not," he said, "there are a few NCTA call or write Dick Zurbuch, Product board members who have been television. The record simply defies that never to Manager, 219/743 -7571. see their congressman or senator, or to assertion," Mr. Foster said, responding personally visit an FCC commissioner specifically to allegations of being soft ... There are board members who have on copyright ( "How many fees have you never contributed one penny to NCTA's paid ? "), soft on pole -line negotiations political action program. In an election ( "How many increases have gone into year, when we are facing congressional effect ? ") and not worth the dues ( "Have action on copyright legislation, I find it you figured how much in FCC fees you incredible that any member of the indus- are not paying this year ? "). ITT try, much less a board member, cannot Although association affairs seemed to AEROSPACE OPTICAL DIVISION find the time, energy and expense to let preoccupy its president, they were not the / members of Congress know, in an abso- sole object of his rhetoric. Having been 3700 E. PONTIAC ST. lutely legal fashion, that the cable in- introduced by Chairman Hostetter as "the FORT WAYNE, IND. 46803 dustry cares about their future and that man who can lead us to our Yorktown,"

Broadcasting Apr 29 1974 31 Mr. Foster first faced the job of raising dia Corp., is lease financing. That's his be sought in cable loans, but said that morale at Valley Forge. He started with company's specialty, and he had no sector would remain a solid source of a recitation of facts: qualms in recommending it to those bor- system financing.) Costs of operating established systems rowers seeking upwards of $1 million. Mr. Wicks also observed, however, are soaring. Interest rates are sky high. "Leasing," he said, "meets the operator's that "CATV is still in the dark ages as Rate increases are hard to come by. need for long -term money at low interest far as the lending committees to which Sports blackouts are threatened. Stock rates" (in his case, 12 -year recoveries at analysts must report." In a tight money market evaluations of MSO's are at "fire - about 8% ). To the lessor accrue the tax market, that tends to favor more conven- sale levels." Regulation -"hard line" advantages of initial depreciation. The tie - tional investments, such as housing and regulation, in his words -persists at fed- ups are better, he said-although he cau- utilities. eral, state and local levels. "And while tioned borrowers to watch out for terms Simon Pomerantz, the treasurer of all this is going on, the broadcasting that specify market value at which equip- Jerrold, a major CATV equipment man- monopoly, led by NAB and the networks, ment may eventually be repurchased. Ca- ufacturer, said his firm used financing as has embarked on a million -dollar cam- ble has proved itself a good pay risk, he a sales tool, although it is not a bank in paign to force cable into a no- profit, no- said, but leases to smaller borrowers- the general sense-but "We tie you up as growth pattern which can only lead to those under $1 million -are undesirable neatly as the others do." The general ar- stagnation and death . a calculated because of the legal costs involved. rangement of such debt financing involves program to cut the cable industry back John Saeman, president of Cablevision a down payment, interest -only repayment to a million or two subscribers and to Properties, urged cable operators to look for a year or so and then principal repay- frustrate entirely and for all time the for hidden equities in their balance sheets, ment. He described the rate at "some growth of cable into the national com- particularly for maturing systems with percent above prime," but noted there munications resource that it can become growing bottom lines that may permit re- was no prepayment penalty. Mr. Pome- and to which the country is entitled." financing for acquisition or growth. He rantz also noted that lease -backs are in- Mr. Foster professed to be undeterred. gave as an example a system that five years creasingly popular. If nothing else, he said, "the worst is be- ago might have had $150,000 in invest- Paul Kagan, financial specialist and hind us ... 1974 is a better year and I ment and $400,000 in debt. Now it has publisher of several newsletters in the believe will become even more so." 3,000 subscribers, $90,000 to $100,000 cable field, said there were three kinds of in cash flow and an asset value of $900; systems as far as Wall Street is con- 000. Such a system, he said, would have cerned: (1) those that saturate quickly, High -priced money, a loan value of at least $600,000. After (2) those that don't at all and (3) those taking into account depreciation down to about which one can't be sure. Those in and less of that, $200,000, that would leave a $400,000 the first category -probably bringing the equity available for acquisition or fran- first outside signals into a market -are confronts cable chising. Proceeding to do so would then likely to have 40% saturation in the sec- generate tax losses that can be applied ond year and soon move up to 60 %, and in year of the bear against the existing system to help pay "will never have to meet the lender of for the new venturing. last resort." The second category is of There's no need to throw in towel, Mr. Saeman said there will be an in- systems that are suburban to a major city however, and one specialist advises creasing amount of tax shelter financing with no essential imports. They can ex- this may still be best time to build in cable, as did Leonard Tow, president pect initial saturation of 12% with 35- of Century Communications Corp., who 40% in the first five years. In such sys- Other people's money will be increas- mentioned entertainers and athletes as tems, "start-up losses are above average, ingly costly and scarce as far as cable particularly likely candidates. the banker won't take your calls, when operators are concerned. That point was Dave Wicks of A. G. Becker & Co. ad- he does he offers six points over prime made by many and often at last week's dressed the question of venture capital and the lender of last resort calls every NCTA convention, particularly during and private placements, a market he said day." The third category comprises sys- two panel sessions devoted to the subject. both exists and is growing. The price an tems that don't quite make it. They have As if to underscore that truism, one of operator must pay could run from a high three or four out of every 10 homes but the panelists- Benjamin Lenhardt Jr. of of 20 -30% of system equity to as low as need four or five out of 10. First National Bank of Chicago -notified bank prime rates. He said 15 -year debt Mr. Kagan admitted his description the convention that his institution was would run in the 12 -15% range. Insur- was a cartoon of real life, but one close raising its prime rate to 10.4% The news ance money, he said, was in the 91/4 to enough to the truth to hurt. His advice occasioned grimaces, but no surprise. 91/2 range, although operators could ex- to cable operators: take advantage of At an earlier session, James Ackerman pect to pay 11/2 points and perhaps pro- someone else's need for tax losses. Citing of Becker Communications noted that vide an equity kicker based on the as- the cost of money in relation to cable's prime rates had averaged 5% over the sumed eventual market price. (A later rate revenues, he noted the prime rate past 20 years, 6% over the last 10 years, panelist -Kent Phillips of Home Life In- was 1.75% in 1949, and now is six times and predicted such levels would not be surance- agreed that participations would that high, yet cable's rates remain essen- seen again. Rather, he and his colleagues on the financial scene felt that an 8% vi average would prevail over the next 10 years. As for 1974, most agreed the peak has been reached; prime rates of 71/2 - 8% were forecast by fall. All that doesn't mean money won't be available to finance cable's growth and ambitions, nor does it suggest this isn't a good time to build. Interest rates aren't the whole story, Mr. Ackerman advised, saying that while money is costly, equip- ment is selling at the rates of two and 1 three years ago. "I don't think you'll be Money on their mind. These were among the carriers of pessimistic fiscal tidings able to build a system cheaper than you to NCTA's convention last week. L to r: James Ackerman of Becker Communica- can today." tions, Indianapolis; Simon Pomerantz of Jerrold Electronics, Horsham, Pa.; Robert And there are several ways to go about Todd of Pittsburgh National Bank, Pittsburgh; Paul Kagan of Paul Kagan and getting the capital to do it. One of the Associates, New York; John Saeman of Cablevision Properties, Denver; Louis most intriguing, to judge by questions put Hribar of Cable Media Corp., Los Angeles, and Dave Wicks of A. G. Becker & Co., to Louis Hribar, president of Cable Me- New York.

Broadcasting Apr 29 1974 32 Honoree. Robert J. Tarlton (r), of William Penn Cable Co., Murrysville, Pa., and first executive director of the Sweetheart of NCTA. Easily the Pennsylvania Cable Television Asso- sentimental favorite of last week's ciation, received NCTA's 1974 cable convention was Polly Dunn, award for outstanding contribution president of Columbus (Miss.) TV through state and regional activity.

Cable Corp. who was presented the .. 't The award was presented by Amos (dell Kaitz memorial award at last Top honor. NCTA's annual Larry Hostetter Jr., NCTA chairman. Tuesday's annual banquet. The Boggs Award, the association's high- honor goes to that woman "who has est honor, was presented last week enough for us." He implored the cable - cumulatively over the years made a to Frank P. Thompson, of Daniels men to proceed swiftly in adding to their significant contribution to the ad- Properties Inc., Denver, who has systems all the independent distant signals vancement of the cable TV industry twice been vice chairman and twice now permitted them under the FCC's and NCTA." Mrs. Dunn operates what secretary of the cable association, as rules. was the first cable system in that well as serving for 11 consecutive was last her The necessity for cable to continue to state, re- elected week to years on its board of directors. second term on the NCTA board and deliver distant sports programing -which is a key member of the new Inde- would be all but prohibited under the em- pendent Operators' Board. She Is proposed blackout provisions -was pictured here receiving congratula- Panel says cable, phasized by Robert Wormington, KBMA- TV tions from McLean A. Clark, of Big Kansas City, Mo. "The most impor- we Timber (Mont.) Cable TV, himself a independent TV's tant thing have to offer on our sched- ules, and the thing that we have to be winner, along with Jim Y. Davidson share sports goals of Davco Electronics, Batesville, most concerned with today," Mr. Worm - Ark., of NCTA's outstanding commit- Rice contends congressional action, ington said, "is our sports coverage." tee chairmen award for their devel- FCC's proposal should be countered Noting that increases in AT &T occasional opmental leadership of the IOB. user line fees have been "extremely high" The cable industry has a friend in the (about 60 %), he predicted that inde- fraternity of independent telecasters as it pendents will increasingly have to rely on tially the same. (The rate increase prob- fights to strike the sports blackout pro- cable to deliver local sports coverage to lem was the subject of two other panels vision from copyright legislation now households traditionally reached by re- during last week's NCTA; see page 32.) pending in the Senate (see page 19). gional TV networks. Robert Todd Jr., ex- Teleprompter and Roger Rice, Cox Broadcasting West "We feel that we have a lot to share now with the Pittsburgh National Bank, Coast vice president and a founding together and can work together to expand told the convention what everyone knew: father of the Independent Television Sta- our service," Mr. Wormington said. But that the stock market has written off ca- tion Association, told last week's NCTA if the cable -independent relationship is to ble. The MSO isn't going back to the convention that INTV's board of direc- prosper, he said, "we need to know what market for capital, he said, and, indeed, tors will consider a resolution to oppose you're doing." Noting that ratings services "cable may not be able to sell stock at the sports restriction. consider a station's level of cable carriage any price." Equity capital, however, will Mr. Rice's announcement highlighted in determining its popularity, he called be available from other sources, although an NCTA panel exploring the future re- on the delegates to be more open about profits must be sufficiently enticing to lationship between cable and independent disclosing their subscriber figures. In the attract it -at least as attractive as alter- stations. The consensus of the session's past, Mr. Wormington noted, KBMA -TV's native investments. As for bank financing, participants was that the outlook for an cable liaison "was almost thrown out of he said it would be there but more selec- essentially harmonious association is town a few times" on such investigative tive. Many have been caught with slow positive. INTV and NCTA, said Mr. missions. loans, urban cable building needs long Rice, "have understood each other" dur- Mr. Wormington has a particular in- term money and banks have ample loan ing the two years the former has been in terest in future tranquility of the cable - opportunities elsewhere. His two -tiered existence. "We do not agree on all the independent relationship. Starting in July, bottom line: 1974 will be a tough year, issues," he noted, but on the "key" ones, KBMA-TV will initiate a service to cable expansion will be limited and the volume there have been few problems. systems called Target Network Televi- of business will be down. But, he said, Speaking of both the sports blackout sion. The service, for which the station "we have long term confidence in the in- provision and another proposed by the hopes to line up several hundred cable dustry and will continue to welcome good FCC (Docket 19497), Mr. Rice warned systems -primarily in the Midwest -will cable loans." NCTA delegates that "you've got to take offer a minimum of 10 hours of live pro- Mr. Todd and Dave Wicks, asked action on it now." He said the proposals graming (with an emphasis on sports) whether the promise of pay cable might would hurt both cable and independent via microwave each day. Through the im- affect lenders' evaluations of the indus- telecasters, who are increasingly depend- plementation of this and other such ar- try, both gave qualified no's. Mr. Todd: ent on cable for distribution of their rangements, Mr. Wormington said, cable "It's too young to tell. Most lenders have sports -laden programing. "But most of and independents will share a common not ascribed any greater value based on all," Mr. Rice said, "it will hurt the goal -a greater delivery and diversity of pay. But does it really add value? You're public." program choices. damn right." Mr. Wicks: "Most analysts The only conflict which presently exists "We feel the future of cable is excel- strip it out of their projections, although between cable and independents, Mr. Rice lent," Mr. Wormington said, "and we they may give it an edge." said, is that "you're not moving fast want to be a part of it."

Broadcasting Apr 29 1974 33

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Broadcasting Apr 29 1974 36 morning. He will be legally qualified to readiness on Mr. Holcomb's part to "run participate in commission matters at the errands" for the White House staff and Quello to take meeting on Wednesday. Thus, the com- provide it and affected companies with mission will have four votes on hand, confidential information concerning im- seat this week, enough for a quorum, despite the absence pending EEOC lawsuits. new trouble of Commissioner Robert E. Lee, who is Four months before the letter to Mr. but in Geneva at a World Administrative Kendall, Mr. Holcomb wrote to Senator hits Holcomb Radio Conference. Mr. Quello, whose Peter Dominick (R- Colo.), according to term ends June 30, 1980, succeeds Nich- one of the documents produced by CFA, Senate confirms ex- broadcaster olas Johnson. expressing the view that "the re- election but delays action on Texan But the troubles besetting Mr. Hol- of President Nixon is a must." The let- who's accused of favoring Nixon comb, a Texas Democrat who is now vice ter referred to an enclosed check for and leaking EEOC complaints chairman of the U.S. Equal Employment the Senate -House dinner on March 8, and Opportunity Commission, suggested that asked that the amount -which was not The nomination of Luther Holcomb to a the White House, still looking for a Re- disclosed -be designated for Senator seat on the FCC appeared to be in jeop- publican successor to departed Chairman Tower's campaign. ardy last week. It seemed to have sur- Dean Burch, might once again be seeking Three months later, according to an- vived the shock administered three weeks a Democrat to fill the seat left vacant in other document in the CFA file, Mr. Hol- earlier when the Consumer Federation of December by the resignation of H. Rex comb wrote to George Christian, Presi- America produced copies of correspond- Lee. dent Johnson's former news secretary, ence placing in doubt his bona fides as a The Senate Commerce Committee last who was active with former Texas Gov- Democrat and suggesting his commitment week had been expected to accept Mr. ernor John Connally in the Democrats for was to business rather than consumer in- Holcomb's explanation for the May 18, Nixon organization. Mr. Holcomb was terests (BROADCASTING, April 15). But 1972, letter to Donald W. Kendall, chair- "exceedingly pleased" to learn of that in- last week, the same organization pro- man of Pepsico Inc., and a large con- volvement, and said: "In my opinion this duced copies of additional documents tributor to President Nixon's re- election can make the difference between winning that revived the questions with sufficient campaign, expressing "total commitment" or losing in November." He volunteered force to trouble powerful Democrats like to the President's re- election and Mr. his services to Mr. Christian. Democratic National Committee Chair- Holcomb's willingness to use his "contact" And a copy of a memorandum dated man Robert Strauss and cause some ob- with "businessmen" to help achieve that Sept. 13, 1972, addressed to Harry Dent, servers on Capitol Hill to speculate that goal: He had written it simply to "en- then a special counsel to President Nixon, Mr. Holcomb would give up the fight and hance the position" of a personal friend suggested that Mr. Holcomb was offering ask the White House to withdraw his who was a Pepsico executive. And the his services to the White House. "My nomination. committee did not appear interested in number -one interest these days is that of The CFA delivered its material to the pursuing questions raised by a White President Nixon," the document says. "I Senate Commerce Committee on Wednes- do not want to intrude, but if you have day morning, a few hours before the any 'fires to put out' or errands that you committee was to go into executive ses- want me to run, please have someone in sion to consider the Holcomb nomination. your office call and I will know that it is Along with the material was a covering coming from you." letter from CFA's executive director, That document was not the only one Carol T. Foreman, urging the committee that, in Ms. Foreman's view, indicated to reopen the hearing on the nomination that Mr. Holcomb has "not fully appre- "to allow a full airing of all issues and to ciated" the need to maintain regulatory resolve all doubts." And Senator John O. agencies' independence of the White Pastore (D- R.I.), chairman of the Senate House. CFA produced a copy of a June Communications Subcommittee, directed 28, 1972, memorandum to Stanton An- that consideration of the nomination be derson, a presidential assistant, in which postponed so that the material CFA pro- Mr. Holcomb disclosed that EEOC had duced could be considered. voted to bring suit against General The Holcomb nomination was side- Motors; the action was not officially made tracked a day after the Senate finally public until a month later, when the suit completed action on another nomination was filed in court. (Mr. Holcomb said to fill one of the three vacancies on the in the memorandum that he had op- FCC -that of James Quello, 60, the De- posed filing the EEOC action.) troit ex- broadcaster. Senate action on his And on June 29, 1972, according to nomination had dragged on since Septem- another document, Mr. Holcomb told the ber because of the same kind of questions same presidential aide that EEOC's of- that are now being raised about Mr. Hol- fice of general counsel was due to be en- comb. Consumer groups felt that Mr. larged and reorganized, with five new Quello's background as general manager divisions to be created, each with a chief of WJR -AM -FM Detroit and vice presi- and deputy, and with five field officers to dent of Capital Cities Communications be established, each with a director re- Inc. did not augur well for consumer in- Holcomb porting to the general counsel, and add- terests once he joined the commission. ed: "Because of the sensitive nature of And there was some uncertainty over his House memorandum produced by a Chi- this new development at EEOC, I strong- status as a Democrat -like Mr. Holcomb, cano group, asserting that Mr. Holcomb ly recommend that each attorney ap- he was being appointed to a non- Republi- had informed Senator John Tower (R- pointed be approved by the proper White can seat -because of an $1,100 donation Tex.) in June 1972 of a then -pending House staff member." He also expressed to the Nixon campaign in 1972. EEOC suit against the University of his "eagerness to be of assistance" to Mr. However, the Quello nomination was Texas. Mr. Holcomb and the senator Anderson in his efforts "on behalf of formally approved by the Senate Com- denied such information was passed be- President Nixon." merce Committee three weeks ago by. a tween them. Another document was cited by Ms. 14-2 vote, and sailed through the Senate But last week, there were copies of six Foreman in expressing concern over Mr. last Tuesday (April 23) on a voice vote. more letters and memoranda to consider. Holcomb's "close relationship with the Mr. Quello is scheduled to be sworn in- They indicated that the letter to Mr. Ken- business community." It was a letter ad- by U.S. Judge Damon Keith of Detroit, a dall did not mark the only time Mr. Hol- dressed to Ralph W. Kittle, of the Inter- black who had testified in his behalf at comb expressed support for Mr. Nixon. national Paper Co., marked "private and his confirmation hearing -on Tuesday And some of the material indicated a confidential," and dated June 28, 1972.

Broadcasting Apr 29 1974 37 "The contents of the attached must be closures. On Capitol Hill, doubts were kept confidential. I merely wanted you taking root as to whether Mr. Holcomb to see the initial step of court enforce- would or could be confirmed. One Com- State broadcasters ment involving a pulp paper company." merce Committee aide said he was not The referenced material was not in- sure Mr. Holcom was confirmable. An go to the seat cluded among the documents CFA made aide to Senator Lloyd M. Bentsen (D- available. But in her covering letter. Ms. Tex.), who had supported Mr. Holcomb of their problems Foreman noted that International Paper at his Senate confirmation hearing, said Association presidents meet in was sued by EEOC in May 1973, 11 that the senator had not withdrawn his Washington to lobby, be lobbied months after the letter to Mr. Kittle. She support but that once the committee said the committee should determine evaluates the material supplied by CFA, whether EEOC documents accompanied "he'll have to take another look." In any The presidents of the state broadcaster the letter and whether any violation of case, the aide, said, Senator Bentsen "is associations filed into Washington last law or regulation was involved. not getting out front to support" Mr. week for an earful of politics. From li- Nor was that necessarily the end of the Holcomb. cense- renewal legislation to copyright re- CFA pile of Holcomb material. Ms. Fore- What most troubles Democrats like vision, the day- and -a -half conference was man said that CFA is still in the process Senator Bentsen is that while they sup- designed to be a review of and reinforce- of "acquiring additional information and ported Mr. Holcomb with the understand- ment for the industry's combined efforts documents- including exchanges of cor- ing that he was a bona fide Democrat, among legislators and regulators. From respondence between Mr. Holcomb and that understanding has now been shaken. FCC Chairman Richard Wiley to the Na- the White House or other persons asso- The DNC chairman, Robert Straus, a tional Association of Broadcasters staff, ciated with the administration, as well Texan himself, is a case in point. "I sup- the presentations came hot and fast and as Mr. Holcomb's relations with the bus- ported Luther for that nomination as the discussion of problems was frank and iness community." had others in Texas on the basis of our unembellished. ;Ms. Foreman said that on the basis of experience with him in Texas politics, "Money talks in this town," NAB material already presented, the commit- where he supported Democrats of all Chairman Andrew Ockershausen said in tee should seek to resolve the apparent persuasions -liberal and conservative," calling for contributions to the Committee conflict between Mr. Holcomb's public Mr. Straus said. for the Support of Free Broadcasting, the explanation of this letter to Pepsico's Mr. "Now there is evidence raising ques- broadcasters' political action arm. "De- Kendall and his correspondence on the tions about Luther being active in sup- spite Watergate, these people will be subject of Mr. Nixon. She also said the port of Republican candidates. If the around in November," he said. committee should inquire into Mr. Hol- evidence is true, I'd withdraw my sup- NAB President Vincent Wasilewski comb's contacts with the White House port. I'm taking a second look. I don't said he feared that if license-renewal which, she said, "invite" White House want to prejudge the situation, and will legislation is not passed by Congress this intervention into the operation of regu- proceed with caution. But Luther led me year, "its chances will be seriously di- latory agencies. to believe he was not active in behalf of minished." As well, the NAB "just can- Mr. Holcomb was not immediately Democrats for Nixon or of the Presi- not accept" the performers' copyright available for comment on the CFA dis- dent. If he was, it's a different picture." presently envisaged in a copyright renewal bill in the Senate, he said. These statements, and others like them, were aimed at enlisting more support by the state associations for the industry's Washington campaigns. Pointing to the The cost of preventing picture NAB logo, Vice President Bill Carlisle distortion is now affordable. said, "What you see before you is power The NAB, coordinated with 50 ac- Would you believe under $3,000? tive, aggressive state associations, can Signal Master is a totally new type of time base corrector, communicate and make things happen." a totally new engineering concept. Originally developed by us Full of pep talk, the presidents' con- for our own cable systems, we guarantee this little jewel works. ference passed a resolution urging the Eliminates jitters and flagging. Or we'll replace the entire unit, state associations to lobby for the repeal of the year -round daylight savings time at no cost to you, within the first year. Any year thereafter, we'll law, Originally several presidents wanted replace the unit for $50. That's how sure we are of the quality, a position statement on DST from the the type of signal you'll get, the lack of maintenance. conference itself. But since resolution - Best of all, our price gets the cost of a good picture into making was a new idea for the conference anyone's budget: just $2950.00 F.O.B. Wichita, Kansas. (Not too and there was a question of whether or the group had the power to do shabby when the industry average is 3 times as high.) not it on its own, they fell back to milder lan- guage calling on each state association board to decide the issue. There were four negative votes on the resolution. (The Utah and Rocky Mountain broad- caster associations had decided not to take a stand on the issue at conventions earlier this year.) Harold Kassens, assistant chief of the FCC's Broadcast Bureau, speaking on an FCC staff panel, held out some hope of relief to daytime -only stations operating on international clear channels. "We're going to get something on the Canadian clears. I can guarantee that," Mr. Kas- Eighteen years of Broadcast and Cable TV experience. sens said. As well, he thought that the Boa 333 / Wichita. Kansas 67201 clear -channel agreement with Mexico in- volved only a "re- interpretation of our presunrise authority agreement" and he didn't "see any through there," either. The Bahamas has just been granted in-

Broadcasting Apr 29 1974 38 dependence by the United Kingdom and ing of the fairness doctrine before the because of the change of government, he commission once it is back to full didn't see the Bahamians entering serious strength, though he warned that "I am The negotiations on presunrise authority be- not one for abolishing the fairness doc- fore this fall. trine." Mr. Kassens added one note of caution His position that radio re- regulation exciting to the DST problem. Under the FCC or- was a "continuing process" but that the der issued last December allowing an first fruits of that effort will probably not new space earlier sign -on time for stations operating be seen until 1976. on American clears and which were in- His statement that FCC "hasn't made eligible for presunrise authority, stations up its mind" on how strict FCC rules on saver from that chose to take advantage of that ear- the importation and duplication of sig- lier sign -on time had to notify the com- nals should be on small cable systems. mission by April 15. To date, the FCC "We think exemption for systems with Harris/Gates has received letters of notification from less than 500 subscribers was appropriate, only about 30% of those stations affected but beyond that I have an open mind," by the order. "I won't say it's illegal," Mr. he said. ...CriterionDi. Kassens said, "but anyone operating un- Richard Shiben, chief of the renewal der that order is subject to fine." branch, earlier in the day told the state Neal McNaughton, chief of the FCC's presidents that, if Congress passes a four - rules and standards division, gingerly ap- or five -year renewal bill this year, not all proached the subject of a new licensee fee stations will be renewed for that length of schedule-setting up further comment by time during their first period under the Chairman. Wiley later in the day. The new law. He said the commission plans Supreme Court invalidated the commis- to regroup and combine more states into sion's collection of fees for services ren- fewer, larger regional areas for stag- dered for the public benefit in a ruling last gered renewal filings. Since the com- month. "If we can't recover operating ex- mission will be putting a larger number penses from fees [in the area of] public of stations onto the same timetable, some benefit," Mr. McNaughton said, "our stations will be renewed for a fraction of schedule will be reduced to a significant the new, longer licensing period, he noted. degree." He thought the commission NBC -TV's Today Washington editor, would be ready to issue a revised schedule Bill Monroe, delivered a strongly worded by the end of May. luncheon address on the broadcasters' re- "I suppose I ought to have come here sponsibility to fight for the same First with a big bag of money," Chairman Amendment freedoms as the print media. Wiley quipped when he took the podium Terming the fairness doctrine the "bland- late Tuesday afternoon. He was referring ness doctrine," Mr. Monroe urged the to refunds of this year's licensing fees broadcasters to not "let yourself give in, that are currently being mailed to broad- conscious or subconsciously, to the poten- casters. Still, the chairman did not see tial harassment from government . .. Go "fees going away. One way or another, ahead and do the program if it's worth we'll continue to collect a considerable doing. If we think like prisoners, act like part of the budget." prisoners, we will one day, finally and Highlights of Chairman Wiley's ques- irrevocably, be prisoners," he said. tion- and -answer period included: (One state association president said Criterion Compact III is a brand new 3 His feeling that the FCC will be able later, "I go to hear Bill Monroe a couple in 1 playback from Harris /Gates -the to complete its deliberations on cross - of times a year to get my First Amend- originator of tape cartridge machines. ownership by the end of the year. ment courage. ") It A plan to bring the possible remodel- Broadcasters have accepted the govern- offers three playback decks in a single compact unit, for flexibility and space saving. You can mount two CC Ill's side by side in a standard rack -and have six playbacks in about the same space that's required for two regular size playbacks! All three decks of the CC III operate as separate units, with separate con- trols -each feeding a different pro- gram input. Operation is extremely quiet ... fidelity is excellent. There's more -including most of the great performance -proven fea- tures that have made Harris /Gates Criterion 80 the industry standard. Mono or stereo, rack or desk mount. Statehood. NAB President Vincent Wasilewski was on the stump last week with Write for complete information. state broadcasting association executives in NAB efforts to raise money for political committees and support for NAB's "one -to -one" lobbying program on Capitol Hill. Mr. Wasilewski Is pictured above (second from left) at a reception during the state broadcasters' conference with (I -r) George Allen, president -elect HARRIS of the Iowa Broadcasters Association; Jack Shelley, executive director of the GATES DIVISION IBA, and Bill Turner, present president of the association, O u r c q I m O1 S 62301 U S A

Broadcasting Apr 29 1974 39 ' ment restraints on broadcast journalism because the control evolved slowly; "no single step seemed all that threatening," he said. "The reasons for this passivity comes out of human nature: we grew up with regulation, we can make money un- der it, we can live with it, so who's got the need or the stomach to fight city hall, We are pleased to or in this case, the Congress of the United States ... If those of us charged with the day -to-day conduct of broadcast announce the consummation journalism don't accept the responsibility of undertaking to establish its clear -cut of the sale of First Amendment integrity, history may deal with us one day as a bunch of small - minded clerks and managers who took 100% of the stock of our profits at the expense of a 200 -year- old tradition of press freedom." Mr. Monroe even went so far as to suggest that broadcast freedom be guar- anteed by a system of permanent station licensing. "If press freedom means any- Television thing at all, the people of this nation have more to gain from radio and televi- sion stations clearly independent of gov- ernment than they do from the govern- Station KTIV ment guidance inherent in license re- newals," he maintained. The NBC newsman even offered a sug- gestion that might make that type of situ- Sioux City, Iowa ation more acceptable to the public. Broadcast news has, over the years, been able to develop all the services of a news- paper (weather, sports, editorials, investi- from gative journalism, movie and theater criticism) except one -the letter to the editor, he pointed out. "There's nothing Perkins Brothers Company more impressive about American news- papers than that quiet comer occupied by letters," he said. "No FCC can force to any American newspaper to carry letters, but I wonder if there's a single American Black Hawk paper that doesn't do so." Mr. Monroe recommended that broadcast journalists not just read the letters they get over the Broadcasting Company air, but that they take film crews and microphones to letter -writers and inter- a price of view them. The "electronic op -ed page" at $2,500,000 could be formated within regular news- casts, he suggested. "All of those people who get irritated at our newscasts and special programs for some reason or other would feel gratified to hear viewers and listeners of like mind take the station or the network over the coals, fuss at us Blackburn & Company, Inc. for bias, stupidity, insensitivity, dullness, racism, sexism, Communism or what- acted as exclusive broker ever," he said. in this transaction. Changing Hands Announced The following broadcast station sale was reported last week, subject to FCC ap- proval: Kuxl(AM) Ukiah, Calif., and CP for class B FM on 103.3 mhz at Ukiah: Sold BLACKBURN& COMPANY,INC. by Daniel S. and Elman J. Cubberly to Concerned Communications Corp. for RADIO TV CATV NEWSPAPER BROKERS NEGOTIATIONS FINANCING APPRAISALS $200,000 plus other considerations. Prin- cipals in purchaser are Todd R. Baker, WASHINGTON. D.C. 1200061. 1725 k 5,, NW ATLANTA, Georgia 1303611. 400 Colony Sonore. Mickale D. Landrith A. Tomes W. Bloehburn, 5r, Jock V Kerrey, Joseph M. Suint 510. Clillord B. Marshall. Rober) A Marshall, and Charles Law- Sinrre4, lrou4 No.ossek lutes W. Bloehburn. Jr 12071 (6061892 4655 ton, who KBLF(AM) 331.9270 also own Red Bluff, BEVERLY HILLS. California 1902121: 9465 Washne Calif., and to KOBO- CHICAGO, Illinois Nonh have contracted buy (606011, 333 Mieh,gan Blvd , Colin M Selph, Roy Roman 12131 274.8151 Ave., Hub JoCLSOn, Bud Doss, Roger H O'Sullivan, (AM) Yuba City, Calif. (BROADCASTING, 13121 346 .6460 74-21 April 15). Kuiu is 1 kw -D, 250 w -N on 1400 khz. Broker: Blackburn & Co.

Broadcasting Apr 29 1974 40 Approved pers." One conservative newspaper al- Media Briefs ready caught up in department's cam- The following transfer of station owner- paign, however, is the Sr. Louis Globe - ship was approved by the FCC (for other Out of the past. Former FCC Corn Democrat. And two multimedia com- FCC activities see page 53): missioner Nicholas Johnson says Justice panies that Mr. Johnson said Justice WVNY -TV and WEZF -FM Burlington, Department has not been evenhanded in should attack on concentration grounds Vt.: Sold by Vermont -New York Tele- its current campaign of challenging what -Stauffer Publications in Topeka, Kans. vision Inc. and Vermont -New York it considers undue concentration of mass - (wIBW- AM- FM -Tv) and Oklahoma City Broadcasters Inc. to International Tele- media control. Mr. Johnson, now seek- Publishing Co. in Oklahoma City (win.- vision Corp. for $1,238,055. Principals ing Democratic nomination for Congress Am-Tv) are being considered by Justice in purchaser are Donald Martin (45.5 %), from Iowa's third district, spoke to own- as possible targets (BROADCASTING, April consulting engineer with real estate in- ers of newspaper chains brought together 1). terests in Burlington; Gerald Vincent in Atlanta by Delafield Childs Corp. He Bull (45.5 %), president of technical re- said Justice has filed petitions to deny For a while. FCC has authorized ABC search firm in North Troy, Vt.; Dean J. against stations associated with "inde- to affiliate with two AM stations in Big Slack (4.5 %), now president and general pendent newspapers" "but ignores those Spring, Tex., until 60 days after resolu- manager of stations, and John R. Hughes associated in the conservative newspa- tion of over -all rulemaking proceeding (4.5 %), now sales manager of stations. WVNY -TV, ch. 22, is ABC -TV affiliate, with 501 kw visual, 75.9 kw aural and antenna 2,753 feet above average terrain. WEZF -FM is on 92.9 mhz with 36 kw and antenna 2,700 feet above average terrain.

Hill starts on bill to ease lottery law NORTHWEST Exclusive A subcommittee of House Judiciary last Profitable daytimer -Class "C" FM combination. week began hearing testimony on legis- lation that would repeal the ban on Explosive industrial growth market. Predicted broadcasts of results from state-conducted lotteries. Broadcasters are prohibited by 100% population increase in 4 years. the U.S. Criminal Code from broadcast- ing any lottery information, but that law Priced at $395,000, includes real estate. was passed before several states decided to institute legal lotteries to raise reve- Terms to qualified buyer. nues. National Association of Broadcasters Contact: John H. Bone, San Francisco Office General Counsel John Summers told the committee, in a statement submitted for the record, that though a U.S. circuit L court of appeals had overturned an FCC rule specifiçally prohibiting the broadcast eC% /.GmGd&w . of winning numbers in the New Jersey -YwIeh, d siiJeletírTP/ INC. lottery, "the scope of that decision is ex- tremely narrow." That case dealt only America's most dynamic and experienced media brokers. with broadcasting winning numbers as "hot" or timely news items. H.R. 6668 WASHINGTON, D.C.: 1730 K Street, N.W., 20006 (202) 393 3456 would exempt advertising, lists of prizes and general lottery information in states CHICAGO: 1429 Tribune Tower 60611 (312) 337 -2754 with legal lotteries from the Criminal DALLAS: 1511 Bryan Street, 75201 (214) 748 -0345 Code. "It is this broad exemption which is sorely needed if states are to be allowed SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392 5671 to carry forth their legislative determina- tions in an unfettered manner," Mr. Sum- mers said. The NAB suggested a simple language change in the bill ' to specify the state in which a station is licensed as the de- SOUTH PACIFIC Exclusive termining factor in whether or not it would be exempted. The NAB felt that, Radio Station KSTO (FM) - Guam as drafted, the bill's provision that sta- FM in tions be "located" in the state with a legal Class "C" booming international market. lottery was unclear. Sale due to under -capitalization, station silent for ninety -day period. At last. John Eger's long wait to become deputy director of the Office Price of Telecommunications Policy finally - $250,000 -$80,000 down payment. ended last week. The one -time legal Balance to be spread over 7 years, non -interest bearing. assistant to former FCC Chairman Dean Burch had been nominated for the OTP job by President Nixon in Contact: John H. Bone, San Francisco Office July. The Senate approved the nomi- nation by a voice vote on Tuesday. Mr. Eger has been working at OTP as a consultant. %11111111M11=11111111=IMIS

Broadcasting Apr 29 1974 41 involving network radio it expects to tising campaign tied to the food shortage initiate shortly. Under commission policy Broadcast Advertising and the energy crisis was recounted by adopted in 1969, ABC would be per- Zal Venet, president of Venet Advertis- mitted to affiliate with only one AM in ing, New York. For the Pathmark super- Big Spring. However, network has re- Views on retail market chain, Venet developed a con- tained affiliations with two-KBST(AM) sumer- oriented campaign during the food and KBYG(AM) as result of special ads exchanged shortage last summer in which com- temporary permission given KBYG. Per- mercials asked viewers to call toll -free mission is conditioned on ABC not feed- at N.Y. workshop numbers to receive tips on food prepara- ing programing to FM in Big Spring tion, best buys of the week and other while AM's were operating. Commission Retailers and agencies ponder ways suggestions. During the energy crises, TV TVB's said its action largely preserves status quo to improve commercials; Pathmark commercials stressed that the pending over -all proceeding. Cash deplores low agency role chain was taking bold steps to save fuel, though its stores would continue to be Relocated. Pacific & Southern Broad- A bank in Philadelphia gave away $5 casting Co. has moved corporate head- you" open 24 hours a day. Mr. Venet said both each time a teller didn't say "thank campaigns were highly successful. quarters to 1611 West Peachtree Street to a depositor. A department store in N.E., Atlanta 30309; (404) 892-1611. Raleigh, N.C., built a "secret shop" for Jim Harris, production manager, Smith Patterson, the in-house advertising CBS grant. CBS Foundation has made its small -fry shoppers. And a supermarket the northeast dispensed con- agency for Jordan Marsh, Boston, em- $100,000 grant to University of Southern chain in phasized that outside production com- California to provide fellowships in Divi- sumer news during the food and energy crunches- panies used for store commercials are sion of Cinema in School of Performing involved in planning the spots. Jordan Arts for students TV or theater. These events had a common thread: They were bases for effective television Marsh, he said, also has made good use Ascertaining procedure. FCC says there commercials described by three of the of personalities on its TV commercials, is no ban using tele- to flat on broadcasters speakers at the Television Bureau of Ad- having developed a local performer phone to interview community leaders, vertising's Third Annual Retail TV Com- the point where she is identified with the particularly those outside city of license, mercials Workshop in New York last store. in ascertaining community needs. FCC Wednesday and Thursday (April 23 and Herbert Zarkin, vice president, ad- issued ruling last week in response to 24). vertising and sales promotion, Zayre questions by Robert M. Light, president Speakers represented both retailers and Corp., Framingham, Mass. (discount of Southern California Broadcasters As- their advertising agencies, but Norman stores), pointed up the importance of sociation, Commission said broadcaster TVB, in his working together with its advertising make E. (Pete) Cash, president of using telephone would have to opening remarks, tossed out this chal- agency, Ingalls Associates, Boston, in facie showing he has consulted prime that lenge: "Most agency new business de- production planning and campaign with representative cross -section of com- partments are still calling on the same merchandising. He said Zayre's current munity leaders. It also stressed import- that other agencies already campaign uses "simple and straight-for- formalizing interview "by con- old business ance of have and so are overlooking the great ward copy and production" to advance temporaneous notes or subsequent follow - opportunity of helping the billion dollar the theme: "Compare, You can't do up letters." account no one has: retailers." better than Zayre." Zayre also uses ex- that progress to con- tensive in -store point of purchase items Advertisement Mr. Cash claimed vince retailers to use advertising agencies to reinforce its advertising theme. To Lois Wyse, vice president and SOLICITATION FOR BIDS has been slow, though strides are being made. He pointed out that agencies now creative director of Wyse Advertising, CABLE TELEVISION place $125 million in billings for 11 Cleveland, the agency for Higbee's de- important retail accounts. partment store there, "most retail ad- VILLAGE OF MACEDON, Other speakers addressed themselves vertising is a disgrace ... a mattress sale WAYNE COUNTY, NEW YORK to the problems of creating effective cam- interrupted by an upholstery special paigns. punctuated by a dress event." Retailers PLEASE TAKE NOTICE THAT THE VILLAGE Martin Bell, advertising director, Hud- must remember, she said, that "advertis- BOARD OF THE VILLAGE OF MACEDON, Wayne ing -even on television -has to captivate, County, New York, hereby solicits and invites all son -Belk Co., Raleigh, N.C., focused on interested persons to apply for a franchise to pro- two distinct campaigns created for the intrigue and romance women," while vide Cable Television Service to the residents of answering their "chief question: Why the Village of Macedon, Wayne County, New York. store. The first sought to induce Christ- (Located in the Rochester, New York metropolitan mas shoppers to "shop in November . . . should I buy your label when for the area.) relax in December" and was effective in same price I can buy someone else's? Or, (a) The area for which a franchise is proposed pulling customers to the store. The for less money, buy at a discount store to be awarded is the Village of Macedon, Wayne County, New York. second attempted to find a substitute for and get nobody's label ?" the "Santa Claus" attraction for young- Alan S. Deitch, president of Mitchell (h) The type of system desired is as follows: A 12 channel system with possible increase in sters in stores. Hudson -Belk hit upon a Craig & Co., told how his client, Potam- capacity to 20, providing subscribers with all - "secret shop," where the smaller children kin Cadillac, New York, became "the brand FM radio, the 4 Rochester channels, the 4 Syracuse channels, and 2 New York City inde- could buy "secret" gifts for their families number one Cadillac dealership in the pendent channels. and friends, and produced a series of 60- country" with the help of a campaign

(c) Applications for the Franchise shall be sub- second commercials for use on programs started in June 1972 using TV as the mitted in writing to the Village Clerk of the Vil- aimed at the younger viewers. prime medium, supported by newspapers lage of Macedon on or before 8:00 P.M. on June 12, 1974, at which time applications will be open- Hal Langerman, executive vice presi- and radio. "Television," he said, "has ed publicly at the Macedon Village Hall. All ap- dent and creative director of Spiro As- proved to Mr. Potamkin that it can sell plications shall be notarized and shall contain at least information on all items specified in the sociates, reported on an identification not only new cars but can sell and lease Rules of the Commission on Cable Television Part campaign for First Pennsylvania Bankers. used cars as well." It will be used, he E, Franchising Procedure, paragraph E. No. 3. Applications will be available for public inspec- The agency devised several 10- second said, to promote Potemkin dealerships- tion during normal business hours at the Village teller for Chevrolet Philadelphia and Clerk's Office after the public opening. spots using the concept: "If our -in doesn't say 'thank you' we'll give you $5." Miami. (d) Applications for the franchise shall also con- In the eight weeks the campaign ran, tain a statement as to when installation would Jerry Smith, president of his own Mil- commence and the estimated time to install the according to Mr. Langerman, First Penn- waukee agency, offered tips on meeting system for availability to the Village residents. sylvania had to pay out only $600. He retailers' needs for "high- quality, low - (e) All persons interested in additional informa- said the bank is now known as the budget commercials," citing his own ex- tion concerning the proposed award may contact Catherine Crowley, Village Clerk, Village of Mace- "Thank You" bank and intends to re- perience in production during the 1970 don, 106 East Main Street, Macedon, New York peat this $5 offer every year. recession: 14502, telephone 315.986-4700. "We cut corners where it The use of spot TV advertising as a didn't show-by doing the sound tracks key ingredient in a mixed -media adver- before starting to shoot, by getting out

Broadcasting Apr 29 1974 42 BAR reports television- network sales as of March 31 Broadcast Journalism. ABC $171,979,800 (31.3 %), CBS $195,291,300 (35.6 %), NBC $181,621,200 (33.1%). Total Total ANPA would settle minutes dollaro week weak for partial `shield' ended ended 1974 total 1974 total 1973 total Day parta March 31 March 31 minutes dollars dollars Session in New York also touches broadcast -related problems: Monday-Friday station renewals, network influence Sign -on -10 a.m. 71 $ 494,600 789 $ 5,310,900 $ 5,822,400 Monday -Friday The American Newspaper Publishers As- 10 a.m. -6 p.m. 1,021 9,192,800 12, 782 114,222,700 108,796,300 sociation held its annual convention in New York last week in an atmosphere Saturday- Sunday concern 54,247,300 familiar to broadcasters -one of Slgn -on-6 p.m. 299 4,045,300 3,612 59,152,800 over actual and threatened inroads on Monday- Saturday press freedoms. 6 p.m. -7:30 p.m. 99 2,307,100 1,267 29,754,100 27,431,000 The publishers' government relations Sunday committee issued a report noting the corn - 6 p.m. 7:30 p.m. 12 231,600 188 5,152,600 5,361,200 mittee had abandoned hope of getting Monday -Sunday an "absolute" shield law for newsmen 7:30 p.m.-11 p.m. 388 23,702,900 5,023 304,572,700 293,460,900 and that the ANPA board had joined other media organizations last fall in Monday- Sunday endorsing a modified bill (HR 5928), now 11 p.m.-Sign-off 162 2,536,500 2,017 30,726,500 28,725,900 pending, which in the committee's view Total 2,052 $42,870,800 25,878 $ 548,892,300 $ 523,845,000 is "the closest thing to an absolute shield bill with any chance of passage by the 'Source: Broadcast Advertisers Reports network -TV dollar revenues estimates. Congress." The committee, noting that newsmen of the studio, by using good talent more are still being jailed for refusal to dis- efficiently, by animating store logos in- FTC gets Whirlpool to stop close news sources, concluded that "re- expensively on We them camera. showed hot button' liance on First Amendment guarantees how to plan campaigns enough ahead of air about `panic is not enough this legislation time to take tremendous Whirlpool Benton Mich., and that advantage of Corp., Harbor, [HR 5928, which would shield newsmen savings realized in doing more than one has agreed to halt claims of uniqueness except when there is "compelling and spot at a time." for its air -conditioning products in a public interest in requiring dis- consent order provisionally accepted by overriding Robert A. Steelnack, sales and engi- closure"] should be enacted." neering representative of Eastman Kodak, the Federal Trade Commission. Rochester, urged retailers not to over- The order, which also applies to Whirl- The committee also called attention look "the advantages of using motion pool's former advertising agency, Doyle to the Miami Herald case involving a free picture film" in commercials. "Strides in Dane Bernbach, New York, settles a 1972 state law requiring newspapers to give electronics recording techniques have complaint arising from the FTC's adver- space to political candidates to reply to tended to overshadow advances in film tising substantiation program. That com- editorials criticizing them, much like the technology," he said. Film advances plaint charged that a 1971 TV commer- fairness doctrine in broadcasting (BROAD- ranging from portable "go-anywhere" cial falsely advertised that Whirlpool CASTING, April 22). It noted that the cameras to lighting and sound equip- air conditioning systems were unique be- ANPA, supporting the Miami paper's ment, he said, "have helped make film the cause they featured a "special panic but- appeal to the Supreme Court, had said easiest material to handle." Mr. Steelnack ton to cool you off fast" and that Whirl- the case presents "the most substantial said 80% of network commercials are pool lacked sufficient basis for claiming and clear -cut violation of the constitu- produced on film, while local com- that the cooling capacity of its systems tional guarantee of a free press that this mercials rely extensively on video tape. was substantially greater than that of court has ever been called upon to re- "Film and tape each have advantages competing products. view." and we regard them as complementary Another bond between many publish- tools," he said. ers and many broadcasters -that of corn - Howard Axelberg, president of Liller, I Business Briefs mon ownership -was evident in a report Neal, Battle & Lindsey, Atlanta, de- by the ANPA task force on broadcast scribed the involvement its local client, 3M's bicentennial splurge. 3M Co., St and CATV ownership. It said ANPA was Rich's department store, has had with Paul, Minn., through BBDO, New York, continuing to work with the National TV. He noted that at the outset, Rich's will sponsor series of dramatic specials Association of Broadcasters in opposing spending in TV amounted to about exploring history of America on Hughes FCC's proposed ban on cross -ownership $30,000 and now is approaching $800,- Television Network, starting in Septem- of newspapers and broadcasting stations 000. ber and continuing through 1976. Series, and would appear with the NAB in During the Wednesday luncheon Mr. From Sea to Shining Seas, will be pro- further opposition when oral argument Cash presented a special award to Rich's duced by Jean and John H. Secondari, is held June 18- 20-and will continue "in appreciation of 25 years of retail will consist of 60- and 90- minute pro- also to oppose any ban on newspaper/ television achievement, both accom- grams and may total seven episodes. cable TV cross -ownership. plished and shared." Amicable separation. Advertising Con- The task force, headed by Harold W. At Thursday's luncheon Mr. Cash pre- tractors Inc. and SMY Inc., media buy- Andersen of the Omaha World -Herald sented the TVB's Gold Screen Award to ing services which merged in 1970, have [xErv(Tv)], also said it was "en- the T. Eaton Co., Toronto, for cop - agreed on corporate separation, effective couraged now by the prospects of favor- tributing to "the art of total communica- May 1. Advertising Contractors will able House action" on the pending broad- tions through the expanding and creative make its headquarters in New York and cast license renewal bill (HR 12993), use of television." In accepting the award, SMY in Chicago, with branches in Los which among other things would bar Roben Bradshaw, Eaton's advertising Angeles and New York. A. E. (Gene) FCC from refusing renewal on cross - and sales promotion manager, said the Staley has reacquired SMY and will be media ownership grounds on a case -by- company "has used TV to sell items, president and chief executive officer. case basis. image and total store, and also as a sup- Howard H. March, former executive vice The task force said it had wanted even port for major sales events and fashion president, has been named president and stronger legislation but was convinced introductions." chief executive officer of ACI. any serious effort to obtain it would doom

Broadcasting Apr 29 1974 43 the current bill to failure. wards (D- Calif.) and Jerome Waldie (D- regarded by many local station managers "Our communications counsel," the re- Calif.) are among the co- sponsors. All as not compelling enough," he stated. port said, "advises that passage of this co- sponsors of the House resolution, ex- "Reality itself must be jazzed up . bill in substantially its present form would cept for James Cleveland (R- N.H.), are the news is delivered by newsmen turned provide significant relief for newspaper - Democrats and include Lionel Van Deer - actors, very bad actors. They grin, they owned stations against renewal challenges lin (Calif.), Ken Heckler (W.Va.), Patsy laugh, they chuckle or moan the news. (and the possible threat of confiscation Mink (Hawaii), Parren Mitchell (Md.), They puff cigars and pipes; they wear pin- of their broadcast investments) either by William Moorhead (Pa.), Lester Wolff stripes and carnations or sweatshirts. They other applicants or by the Justice De- (N.Y.), Charles Wilson (Calif.), Fortney kid each other or applaud each other. partment or so-called public interest Stark (Calif.), Gerry Studds (Mass.), And any day now, one of them will sing groups." George Brown (Calif.), Jonathan Bing- the news while doing a buck -and -wing Broadcasters and publishers were also ham (N.Y.), Bella Abzug (N.Y.), Pa- stark naked." called upon to share a modicum of blame. tricia Schroeder (Colo.), Robert Leggett Mr. Sevareid offered these remarks in Martin Hayden of the Detroit News (Calif.), Ron De Lugo (Virgin Islands) the context of the upcoming television (wwJ- AM- FM -rv) complained during a and Antonio Won Pat (Guam). prime -time season. A "reversal in net- panel discussion that newspapers across work entertainment" is taking place, he the country were allowing themselves to noted, because "programs on human be indirectly edited by two newspapers values, we're told, are in. Hollywood's and two network news organizations. Group W's MacLeish: blank-cartridge industry faces a bleak This happens, he said, because every News is more than outlook for next season," he said, be- Washington correspondent starts his day cause "there will be fewer shoot -em -ups, by reading the New York Times and just the facts more programs about life as it is in most Washington Post and listening to either He urges journalists to break families." NBC News or CBS News, thus becom- out of uniformity in reporting ing "totally indoctrinated as to what the news is." Broadcast journalism is "in trouble" with CBS News gets three of six Mr. Hayden had another complaint its definition of what is news, Group W - commentator asserted last The Overseas Press Club of America, that a front -page story of national im- News's senior New York, has honored CBS News with portance in the Cleveland Plain Dealer week at Columbia University's sixth Davis Memorial Lecture. Rod three of its awards for 1973; NBC News had remained "a national secret" until Elmer with two, and ABC News and Group W the reporter involved mentioned it to a MacLeish, Westinghouse Broadcasting cited uniformity of with one each. CBS News reporter. Co. commentator, CBS News was selected for its First There was one area, however, where news content in the three network news- caus- Line Report (best radio interpretation the publishers had nothing to share with casts-as well as in newspapers -as Vietnam Perspective: journalism establishmentarianism. of foreign affairs); broadcasters: advertising business. The ing A Question of Peace (best radio docu- is nothing wrong with that Newspaper Advertising Bureau (formerly "There mentary) and correspondent John Lau- known as the Bureau of Advertising) catholicity," he stated, "it simply illu- uniformity of definitions that rence and cameramen Alex Ben -Dor, held its meeting in conjunction with strates the Alex Brauner, David Green and Juergen ANPA's and announced dues increase to inevitably overtakes institutions." journalists must broaden Neuman (best TV spot reporting). boost its annual budget from $3.8 mil- Broadcast NBC News was cited for Peace Begins, their scope of reporting, Mr. MacLeish lion last year to $4.6 million for the year featuring 18 of its correspondents (best commencing June 1. Bureau executives contended. "Watergate, war, interna- tional economics, the politics of the city TV interpretation of foreign affairs) and outlined plans for more aggressive sales- The Sins of the Fathers, Robert North - manship and also said newspapers would of New York, and the fate of the latest kidnap victim are all news, all important, shield, producer (The Madeline Ross be flexible enough to accommodate any Award). ABC News's award went to "advertisers who will be slashing their all real. Harry Reasoner (best TV documentary television budgets." "But out there also, sparrows are fall- ing, dreamers dream and a computer is on foreign affairs). Group W Foreign trying to reduce St. Thomas Aquinas's News Service's award was for "best re- porting of spot news." A push for televised five demonstrations of God's reality to immutable numbers." impeachment reporting Mr. MacLeish's suggestion is to "liber- APBA's best -and a warning ate ourselves from the tyranny of events, from the thralldom of facts. Use events, The Associated Press Broadcasters Asso- As a vote on the impeachment of Richard base reportage on facts, yes, by all ciation last week named five member sta- Nixon moves closer to the House floor, means. But use more. Look farther. Open tions and five AP staffers as winners of 20 congressmen are co-sponsoring a rule - the mind to possibility as news, to un- its top awards for 1974. The awards are change proposal that would allow tele- eventful importance." to be presented at APBA's convention in vision cameras to broadcast the proceed- The Elmer Davis lectures are major Kansas City, Mo., May 30 -June 1. ings. Representative Wayne Owens (D- addresses by prominent journalists, spon- Stations cited for top awards by the Utah) retrieved from the House hopper sored by Columbia's graduate journalism association are WLCY(AM) St. Peters- his proposal introduced earlier this year school. burg, Fla., for "best weekend coverage"; for broadcast coverage of House delibera- KGAK(AM) Gallup, N.M., for "spot news tions so that 19 of his colleagues could coverage "; WVUE -TV New Orleans for join his effort. Sevareid takes after "enterprise "; KGFW(AM) Kearney, Neb. But on the other side of the Hill, for "over -all coverage" and KMTY(FM) Senator John Stennis (D- Miss.) was happy -talk news Clovis, N.M., for "over -all cooperation ". warning Congress of possible adverse ef- He notes that as entertainment AP staffers named to receive awards fects of televised impeachment proceed- shows become more realistic, are Al Den Beste of the Seattle bureau for ings. "When you televise it," the power- the news becomes entertainment "best regional coverage" Marvin Schnei- ful Democrat said, "the worst part of it der of the national broadcast desk for goes to every capital of the world. It's Eric Sevareid, CBS newsman, said in a "enterprise "; Jerry Carrier of Oklahoma very unfair and detrimental to the na- commentary on the CBS Evening News City for "best spot coverage" and Bruce tion." last Monday (April 22) that local news- Hodgman, night news report supervisor, Congressman Owens is a member of casts "in city after city" are "burlesque" for improving the night spot report. Ruth the House Judiciary Committee, which is -because of the infusion of "happy talk" Ann Ragland of Albuquerque, N.M., will considering whether to recommend that into TV journalism. receive a special citation for her efforts the House impeach the President for a "The astounding daily story of the to promote news cooperation among Senate trial. Judiciary members Don Ed- astounding human race is apparently now broadcast and newspaper members.

Broadcasting Apr 29 1974 44 The Broadcasting Playlist m Apr 29

These are the top songs in air -play popularity on U.S. radio, as reported to Over -alt rank Rank by ery parts Last This nue (lengln) 6- 10e- 3- 7- Broadcasting by a nationwide sample of stations that program contemporary, week week Attisl -label fa 30 70 720 "top -40" formats. Each song has been "weighted" in terms of Arbitron Radio audience ratings for the reporting station on which it is played and for the part 57 142 Billy Don't Be a Hero (3:25) 45 47 37 38 of the day In which it appears. (¡A) indicates an upward movement of 10 or Bo Donaldson & the Heywoods- ABC /Dunhill more chart positions over the previous Playlist week. 55 43 Payback (3:30) 46 42 44 40 James Brown -Polydor over -all rank Rank Or dar parts 36 44 Boogie Down (3:30) 42 49 45 47 ash Ms ree ( length) 6- fa- 3- 7- Eddie Kendricks -Tamla week week Arlisl-label 10a 3p 7p 120 58 45 Dance with the Devil (3:32) 48 50 43 43 Cozy Powell -Chryalis 1 1 TSOP (3:18) 2 1 3 1 44 46 Oh Very Young (2:33) 43 45 50 41 MFSB -Phila. Int'I. Cat Stevens -A &M 3 2 Bennie and the Jets (5:00) 1 2 1 3 54 47 Star Baby (2:37) 44 46 48 48 Elton John -MCA Guess Who -RCA 2 3 Hooked on a (2:54) 4 4 Feeling 6 3 41 48 Keep It in the Family (2:47) 51 43 49 45 Blue Swede -EMI Leon Haywood -201h Century 6 4 Loco -Motion (245) 4 5 2 2 52 49 My Mistake Was to Love You (2:55) 50 44 47 49 Grand Funk -Capitol Diana Ross and Marvin Gaye- Motown 5 5 The Best Thing That Ever 60 (ñ 50 Standing at the End of the Line (2:45) 47 48 46 50 Happened to Me (3:45) 5 4 5 5 Lobo -Big Tree Gladys Knight & the Pips -Buddah 62 a 51 One Hell of a Woman (2:52) 49 52 52 55 4 6 Sunshine (3:18) 7 7 6 9 Mac Davis -Columbia John Denver -RCA 43 52 Touch a Hand, Make a Friend (3:26) 53 51 51 54 11 7 I'll Have to Say I Love You in a Song (2:30) 3 6 11 6 Staple Singers -Sfax Jim Croce -ABC /Dunhill 53 53 Chameleon (2'50) 57 53 54 51 12 8 Come and Get Your Love (3:30) 8 9 7 8 Herbie Hancock -Columbia Redbone -Epic 61 54 If You Love Me (Let Me Know) (3:12) 54 58 53 62 18 9 The Entertainer (2:57) 11 8 8 7 Olivia Newton -John -MCA Marvin Hamlisch -MCA 37 55 Last Kiss (2:31) 52 57 56 17 10 Dancing Machine (2:29) 9 11 9 11 Wednesday- Sussex Jackson Five -Motown 51 56 A Dream Goes on Forever (3:21) 60 55 62 61 9 11 Oh My My (3:39) 12 10 10 12 Todd Rundgren -Bearsville Ringo Starr-Apple 50 57 Love Song (2:50) 75 54 75 52 10 12 The Lord's Prayer (2:59) 10 13 13 16 Anne Murray -Capitol Sister Janet Mead -A &M -U 58 The Air That I Breathe (3:33) 56 62 57 64 20 13 The Show Must Go On (3:29) 17 12 14 10 Hollies -Epic Three Doe ABC Night- /Dunhill 69 U 59 Daybreak (3:03) 61 61 58 60 14 14 Tubular Bells (3:18) 14 15 12 13 Nillson -RCA Mike Virgin Oldfield- 67 60 Rock Around the Clock (2:08) 55 63 59 69 7 15 Seasons in the Sun (3:24) 15 14 15 14 Bill Haley -MCA Terry Jacks -Bell 70 61 Put a Little Love Away (3:10) 58 60 61 59 8 16 Mockingbird (3:45) 16 16 17 15 Emotions -Sfax Carly Simon & James Taylor -Elektra 68 62 Happiness Is Me and You (3:06) 59 56 66 72 22 17 I've Been Searching So Long (4:19) 13 19 16 17 Gilbert O'Sullivan -MAM Chicago -Columbia 66 63 Werewolf (3:30) 62 67 55 63 24 18 Keep on Singing (3:03) 18 18 19 21 Five Man Electrical Band-Polydor I lelen Reddy -Capitol 73 64 53 75 L1 64 Another Park, Another Sunday (3:39) 66 13 19 Eres Tu (Touch the Wind) (3:12) 19 20 24 18 Doobie Brothers -Warner Brothers Mocedades -Tara -M 65 You Won't See Me (3:07) 66 59 65 65 15 20 Dark Lady (3:26) 20 17 23 20 Anne Murray -Capitol Cher -MCA - 66 Once You Understand (3:55) 63 73 60 66 25 21 Just Don't Want to Be Lonely (3:31) 21 21 21 19 Think -Big Tree Main Ingredient -RCA 49 67 Rock & Roll Hootchie Koo (2:55) 71 56 57 21 22 Lookin' for a Love (2:37) 24 22 20 23 Rick Derringer -Blue Sky Bobby Womack- United Artists 65 68 I'm in Love (2:48) 67 65 70 32 23 Band on the Run (5:09) 22 26 18 24 Aretha Franklin -Atlantic Paul McCartney & Wings-Apple 63 69 Let's Get Married (3:16) 64 69 69 75 28 24 I Won't Last a Day Without You (3:47) 23 23 25 22 Al Green -Hi Carpenters -A &M 48 70 Jungle Boogie (3:08) 68 71 67 68 31 25 Midnight at the Oasis (3:36) 25 24 22 25 Kool and the Gang- Delite Maria Muldaur- Reprise - 71 I Am What I Am (2:32) 74 68 72 67 23 26 Piano Man (4:30) 26 25 28 26 Lois Fletcher -Playboy Billy Joel- Columbia - 72 Loving You (2:42) 65 64 38 IN 27 The Streak (3:15) 27 27 26 27 Johnny Nash -Epic Ray Stevens-Barnaby - 73 Billy Don't Be a Hero (3:25) 70 72 71 71 27 28 Let It Ride (3:33) 29 28 27 28 Paper Lace -Mercury Bachman -Turner Overdrive- Mercury 46 74 My Sweet Lady (2:40) 63 58 26 29 Spiders & Snakes (3:03) 30 37 29 30 Cliff De Young -MCA Jim Stafford -MGM - 75 Harmony (2:49) 72 68 19 30 A Very Special Love Song (2:44) 28 35 32 37 Elton John -MCA Charlie Rich -Epic 40 31 You Make Me Feel Brand New (4:45) 31 30 31 32 Stylistics -Avco Alphabetical list (with this week's -all rank): The Air That I Breathe (58), Another 29 32 Dont You Worry 'Bout a Thing (3:40) 33 32 30 33 over Park, Another Sunday (64). Band on the Run (23). Bennie and the Jets (2). The Best Stevie Wonder -Tamla Thing That Ever Happened to Me (5). Billy Don't Be a Hero (42). Billy Don't Be a 16 33 Jet (2:48) 34 31 33 31 Hero (73), Boogie Down (44), Chameleon (53). Come and Get Your Love (8). Dance Paul McCartney & Wings-Apple with the Devil (45). Dancing Machine (10). Dark Lady (20), Daybreak (59). Don't You 33 34 Thanks for Saving My Life (2:57) 35 33 35 34 Worry 'bout a Thing (32), A Dream Goes on Forever (56). The Entertainer (9). Eres Tu Billy Paul -Phila. Int'l. (Touch the Wind) (19). For the Love of Money (37). Happiness Is Me and You (62). 34 35 I'm a Train (3:16) 32 36 34 36 Harmony (75). Help Me (41), Hooked on a Feeling (3). I Am What I Am (71), t Wont Albert Hammond-Mums Last a Day Without You (24), If You Love Me (Let Me Know) (54). I'll Have to Say I Love You in a Song (7), I'm a Train (35), I'm in Love (68). I've Been Searching So 30 36 Rock On (3:13) 41 29 38 29 (17). Jet Jungle Just Don't Want Lonely (21). Keep It David Long (33), Boogie (70). to Be Essex -Columbia in the Family (48), Keep on Singing (18). Last Kiss (55), Let It Ride (28), Let's Gel 45 37 For the Love of Money (3:45) 36 34 36 35 Married (69). Loco -Motion (4). Lookin for a Love (22). The Lord's Prayer (12). Love O'Jays- Phila. Intl. Song (57). Loving You (72), Midnight at the Oasis (25). Mockingbird (16), My Girl 42 38 My Girl Bill (3:12) 37 38 40 39 Bill (38). My Mistake Was to Love You (49). My Sweet Lady (74), Oh My My (11), Jim Stafford -MGM Oh Very Young (46). Once You Understand (66). One Hell of a Woman (51). Payback 35 39 Tell Me a Lie (2:59) 38 39 39 46 (43), Piano Man (26). Put a Little Love Away (61), Rock Arourdl the Clock (60). Sarni Jo-MGM South Rock On (36), Rock & Roll Hootchie Koo (67), Seasons in the Sun (15). The Show Must Go On (13). Spiders & Snakes (29). Standing at the End of the Line (50). Star 56 111 40 Sundown (3:37) 39 40 41 44 Baby (471. The Streak (27). Sundown 140). Sunshine (61. Tell Me a Lie 139). Thanks Gordon Liohtfoot- Reprise for Saving My Lile (34). Touch a Hand. Make a Friend (52). TSOP (1). Tubular Bells (14). 39 41 Help Me (3:22) 40 41 42 42 A Very Special Love Song (30). Werewolf (63). You Make Me Feel Brand New (81), Joni Mitchell -Asylum You Won't See Me (65).

Broadcasting Apr 29 1974 45 additional light on the question of the Equipment & Engineering price structure in this area," the FCC New York TV's once chairman said. Chairman Wiley felt that if all- channel again will be on All- channel radio legislation is passed, the commission highest building should move initially in the area of car hearings tune in radios. The bill (S. 585) would give FCC FCC finally decides to permit powers to implement rules over the whole stations to move up to on auto makers area of FM receivers, in and out of home. World Trade Center, but VHF's "Naturally we would want to retain the will keep transmitters on Proposed legislation would require flexibility to consider the home radio Empire State for comparison that all but the cheapest sets market," he added, "if we later deem it have AM -FM capability: lawmakers eye In apparent resolution of a seven -year-old -installed necessary or desirable." pricing of factory car sets The only hesitancy on all-channel came controversy, the FCC last week gave from Mr. Wiley, near the end of his seven New York television stations per- All- channel radio legislation appeared as appearance. He mildly qualified his en- mission to place transmitters atop the uncontroversial as mom and apple pie dorsement of the bill by saying that he World Trade Center building. during hearings on Capitol Hill last week. was "concerned with reducing the con- The commission approved the applica- Senator John O. Pastore (D -R.I.) and sumer's freedom of choice and the possi- tions of CBS (wan-Tv), NBC (wxec- the Communications Subcommittee last ble extra cost that may be involved for Tv), Educational Broadcasting Corp., Wednesday and Thursday began collect- citizens who still want to purchase an (wNET), City of New York Municipal ing testimony on a bill that would require AM only receiver." Broadcasting System (wNYC -TV), Metro- radio manufacturers to include FM capa- The results of a second, broadcaster - media (wNEw -Tv), and RKO General bility in sets costing more than $15. funded all-channel study also were pre- (woR -Tv) to move their transmitters But auto makers did take a beating sented at last week's hearings. William from the Empire State building to the from broadcasters and legislators for their J. Kessler, president of W. J. Kessler north tower of the WTC building. A sev- alleged overpricing of AM -FM car re- Associates, testified that the only "de- enth station, Spanish International Com- ceivers. "It's a rip -off," Representative fensible reason" for the high mark -up on munications Corp.'s wxTv, received per- Lionel Van Deerlin (D- Calif.) plainly radios with FM capability was the added mission to move its transmitter to the said. features manufacturers build into those building from lower Manhattan. Congressmen Van Deerlin and Clar- receivers. Such extras as push -button All but the two UHF stations, WNYC- ence are co- tuning, tone controls and automatic fre- TV and wXTV -TV, will be required to keep Brown (R- Ohio) -who transmitters at the Empire State building sponsoring a all- channel bill quency control, he found, helped jack up companion, the quality of reception from the in the House -led off the hearings saying FM set prices. so that two sites can be compared, the FCC said. . that if FM service is to grow, legislation Still, the Kessler study found the re- is necessary. tail cost differential between nonautomo- The action came despite a request for a hearing from the Port of New York "The AM frequency is exhausted," Mr. bile (consoles, portables, etc.) AM only sets costing more than $18 and AM -FM Authority, owner of the WTC building. Brown said. "Moreover, half the 4,400 Such a hearing "would only further delay AM stations now on the air are licensed radios was about 20 %n. For car radios, it was a 70% increase for a set with FM. a matter which has been too long delayed for daytime -only operation. Many areas useful the local All- channel legislation, he felt, would en- and would serve no purpose," in the U.S. lack service at night. commission said. FM has the capacity to provide such courage manufacturers to come up with service. But to fully realize the potential, lower- priced AM -FM sets, probably The Port Authority agreed in 1967 to more radios must be equipped to receive without the extra features. Terms like permit the relocations because the build- FM signals." "collusion" and "conspiracy" when talk- ing's 1350 -foot twin towers were expect- ing about the auto makers pricing struc- ed to create massive interference to over - Congressman Van Deerlin slammed at ture, were used even by Republican stal- the -air TV reception. Last fall the broad- be a "what appears to virtually conspiracy warts like Senator Glenn Beall (R -Md.) casters complained to the FCC (BROAD- in the automobile industry to suppress during the course of the hearings. CASTING, Oct. 8, 1973) that the Port the development FM radio. Evidence of A panel of broadcasters also appeared Authority was trying to back out of the of this negativism is found in pricing at the hearings to plead their case for all - agreement, despite what they said were policies for car radios which I can only channel. CBS /FM Group Vice President demonstrated interference problems. weird. is describe as There little com- Robert Cole and ABC Radio President he An in- petition in this trade," stated. Harold Neal told the committee that both formal survey by his staff in the San their companies had invested large Diego sums EIA disputes number area "found that monaural AM- in FM after the FCC's nonduplication FM receivers run as high as $145. And of fires caused by limit, order of 1966. But, if they were going to when stereo is added, the sky's the to investment with prices $221." be able recover that and home television sets suggested retail of continue to operate FM stations in the A study by Arthur D. Little Corp. interests of expanding radio diversity (as The Electronic Industries Association, showed that the direct parts- and -labor cost the nonduplication rule was intended), which represents manufacturers of 85% of adding FM capacity to any AM car all- channel legislation is necessary. The of the TV sets sold in America, said at a radio was about $6.95. The direct cost FM divisions of both networks are op- hearing last week that it stands ready for an AM car receiver, the study said, erating at a loss, they said. to help develop mandatory federal safety was $13.52. Nevertheless, the Van Deer - The commercial benefits of all- channel standards for the manufacture of new TV lin survey also showed no factory- install- radio sets aside, the public radio people - sets. The association took issue, however, ed AM radio cost less than $58 and no Corporation for Public Broadcasting Pres- with government estimates that the num- AM -FM radio priced at less than $100. ident Henry Loomis, National Public ber of fires traceable to TV sets is in the By and large, FCC Chairman Richard Radio President Lee Frischknecht and 10,000's, saying that figures in the 100's Wiley told the committee, the big four Association of Public Radio Stations are a closer approximation. auto -makers (Ford, General Motors, President Matthew Coffey-testified as to In a public hearing before the Con- Chrysler and American Motors) all price how the legislation could extend the sumer Product Safety Commission, the their radios along the same formula. An reach of that fledgling service. Mr. Cof- EIA said that fire and shock incidents AM -FM monaural set costs twice as much fey called the bill a "logical extension related to TV sets declined from 8.6 per as an AM only set, an AM -FM stereo set of the Public Broadcasting Act." The lack million black -and white sets and 31.6 per is priced at three times the cost of an of FM- capable sets around the nation has million color sets in 1970 -71 to 7.4 and AM -only set. "Perhaps the auto manu- limited the choice of a public unaware 12.3, respectively, in 1972-73. Set manu- facturers, the Federal Trade Commission of the noncommercial networks' public facturers testified that more stringent or the Department of Justice can shed service programing, he felt. safety tests are being performed on new

Broadcasting Apr 29 1974 46 sets and that wider use is being made of problem understated. The information less flammable plastics and flame- retard- used by the staff was outdated, according Finance ant wire in set construction. to comments filed by the Land Mobile One witness at the hearing, Peter Communications Council, and therefore Young, of Summit, N.J., said it "seems the study did not show zero -loaded fre- Tenth up quarter quite likely" that faulty TV sets were to quencies that have been assigned to serv- in a row for ABC blame in a fire at his home Jan. I, 1973 ices in recent years. And other such -that took the lives of his family -and frequencies, the council said, could not ABC Inc. last week reported increases in two other fires in neighboring towns that be used without violating FCC frequency earnings and revenues from continuing killed 11 others. He called for the de- separation requirements or interfering operations for the first quarter of 1974. velopment of safety standards for new with frequency assignments and coordi- The company noted this marked the sets, and, as a preventive measure for sets nation plans of certain services. tenth consecutive quarter in which earn- currently in the home, he suggested pull- AMST, which has over the years ings from continuing operations exceeded ing the plug when the set is not in use. blamed land -mobile frequency conges- those of the comparable prior year quar- Manufacturers of the sets tied with tion on mismanagement of allocated terly periods. ABC said earnings were the New Jersey fires, Zenith and RCA, space, urged the commission to begin bolstered by "the strong performance of have denied that their products caused monitoring present frequency use in each the television network." the fires, but testimony presented at the city. "Such a monitoring effort would Earnings from discontinued operations hearing indicated that both firms are plan- both identify the problem areas, if any, for the first quarter of 1973 were $649,- ning to phase out the "instant on" device and supply the information needed . . 000, net of taxes, reflecting the sale of that keeps a low amount of electrical to shift users on these channels to other, the television program syndication sub- current in the set in order to produce a lightly used channels." sidiary ABC Films in March 1973 and picture as soon as the set is switched on. But land -mobile users countered that the contract to sell the Northern Theater A representative of the National Elec- low frequency bands, plagued by skip, Group which is scheduled to close to- tronic Service Dealers' Association testi- high ambient noises and interference, are morrow (April 30). For the three months fied that TV sets can be traced to some no longer adequate in urban areas. "In ended March 31: 800 potentially serious fires each year. fact," said the Utilities Telecommunica- 1974 1973 abuse and acci- Earned per share S 0.60 s 0.726 But, he said, consumer tions Council, "in two of the urbanized Revenues 230,034,000 222,260,000 dents may be as much at fault as set areas involved, the major electric utilities Net Income 9,993,000 12,490,000 Net Income from con- construction. serving these areas abandoned the low tinuing operations 9,993,000 9,173,000 The CPSC hearings, April 23 -24, in- band frequencies because of their in- Reflects earnings from extraordinary gains and vestigated fire and electrical shock hazards ability to provide the quality of service from discontinued operations. associated with TV set use to elicit infor- needed." mation on which to base safety rules for Though all the land -mobile interests set manufacture. filing supported the proposal, some Cable weighs heavily calling for even more widespread sharing, on Time's shoulders I1. they all balked at the commission's pro- 4 posal to provide just one large pool of Time Inc.'s cable television and pay TV AMST, land- mobiles space for each city. Instead, they urged interests had revenues totaling $2,275,000 square off on UHF that the commission suballocate fre- but operated at a $6,042,000 loss in 1973, proposal quencies to specific services, as it has according to the company's annual re- sharing done in the past, to insure that large port. The results were more than double Both sides hit FCC study on channel chunks of space are not gobbled up by their comparable 1972 revenues ($951,- availability and other findings big services before future users can begin 000) and almost double their 1972. losses operation. ($3,319,000). The activities involved are In the controversy over whether the FCC those of two Time subsidiaries, Sterling should include three more cities in its Manhattan Cable Television Inc., New UHF land- mobile sharing plan (BROAD- Technical Briefs York CATV operator, and Home Box CASTING, March 18), both sides chal- Office, pay cable service currently operat- lenged the staff study undergirding the Running interference. Association of ing in Pennsylvania and New York, and commission's proposal, but each for its Maximum Service Telecasters has told investments amounting to "an effective own purposes. FCC it should not relax rule limiting majority position" in Computer Televis- The proposal would add Dallas -Fort to 250 number of radio call boxes that ion Inc., closed -circuit TV firm. Worth, Houston and Miami to the 10 may operate in any single highway call - James R. Shepley, Time Inc. president, urban areas where land -mobile services box system. In opposing rulemaking pe- told the annual meeting of Time stock- were authorized by the FCC, in a 1970 tition by Solid State Technology Inc., holders on April 18 that Sterling Man- pilot project, to share channels 14 -20. AMST said Solid State failed to show hattan "has just begun to benefit from The added cities would each be given there would be no interference to tele- higher subscriber payments" and "is also one channel. vision reception. (Call boxes operate in working on the commercial use of its Calling the proposal "an unjustified 72 -76 mhg band, between channels 4 and facilities for data transmission and other give- away," the Association of Maximum 5.) Solid State's argument rests on lack non -TV applications." He also said Home Service Telecasters argued in its com- of complaints by viewers, AMST said, Box Office had increased its affiliates from ments filed with the FCC last week that but only way to determine interference five to 21 last year and experienced a the study, through various miscalcula- factor is through "reliable tests and sur- 50% increase in individual subscribers tions, overestimated the saturation of veys." thus far in 1974. present land -mobile channels by at least Million -dollar deal. RCA reports that Financial results of Time Inc.'s remain- 50%. It said further that the staff's pro- Atlanta, has ing broadcast facility, worv(TV) Grand of immediate land- mobile needs Cox Broadcasting Corp., jection ordered six TCR-1 00 video -tape cartridge Rapids, Mich., were lumped with those of was too high because it was based on film recorders valued at about $1 million for production and distribution and a authorized rather than actual usage. Even RCA also variety of other activities whose total itself reveals its television station group. so, AMST said, "the study said that broadcasters in U.S. and abroad 1973 revenues were $96,719,000 and in- that there are sufficient `zero-loaded' now have more than 165 tape cartridge come $5,692,000. The report also show- channels in each of the three urban areas systems in regular on -air service. ed that 1972 income of broadcasting in question to accommodate fully growth properties subsequently sold was $2,- projections to January 1976 and beyond." Color in Algeria. RCA Corp. has sold 611,000. But it was just this "zero- loaded" find- and delivered two color TV mobile units Time Inc.'s total revenues for 1973 ing in the study that troubled land -mobile to Radio -Television Algerian, which has were put at $728.3 million, up 20% from interests, which strongly support the pro- not yet converted to full color operations. 1972, and net income at $47.5 million as posal and do not want the congestion Sales price of units was about $500,000. against $31.8 million in 1972.

Broadcasting Apr 29 1974 47 Week's worth of earnings reports from stocks on Broadcasting's index

CURRENT AND CHANGE YEAR EARLIER Net Per Net Per Company Period /Ended Revenues Change Income Change Share Revenues Income Share American Television & Communications Corp, 3 mo. 3/31 6,983,752 + 29.4% 494,292 + 3.0% .12 5,395,298 479,814 .13 Comsat Corp. 3mo. 3/31 32,380,000 + 19.5% 10,891,000 + 54.1% 1.09 27,102,000 7,066,000 .71 Cox Broadcasting 3 mo. 3/31 20,869,192 + 9.0% 2,046,203 + 1.5% .35 19,137,543 2,015,071 .34 Cox Cable Communications 3 mo. 3/31 5,290,512 + 23.6% 490,449 + 11.2% .14 4,280,235 440,943 .12 Dun & Bradstreet 3mo. 3/31 117,656,000 + 7.8% 9,460,000 + 9.1% .36 109,163,000 8,671,000 .33 Harris- Intertype Corp- 3 mo. 3/31 121,701,000 + 6.3% 5,005,000 + 20.5% .80 114,507,000 4,153,000 .66 Magnavox 3 mo. 3/31 124,836,000 - 19.8% 805,000 - 76.9% .05 155,712,000 3,479,000 .11 Meredith Corp. 9 mo. 3/31 111,337,000 + 4.3% 5,493,000 + 2.8% 1.89 106,704,000 4,294,000 1.52 Metromedia 3 mo. 4/1 46,193,255 - 6.4% (753,786) (.12) 49,370,007 1,523,612 .23 Multimedia 3mo. 3/31 12,601,426 + 12.0% 1,375,065 + 11.0% .31 11,211,925 1,241,193 .28 Rollins Inc. 9 mo. 3/31 137,081,456 + 2.0% 10,795,530 + 13.4% .78 114,377,183 9,511,246 .70 Transamerica Corp. year 12/31 2,110,362,000 + 8.9% 89,274,000 + 1.3% 1.34 1,936,563,000 88,094,000 1.30 3 mo. 3/31 506,801,000 + 2.3% 13,650,000 - 45.8% .21 495,324,000 25,172,000 .37 Viacom International Inc. 3 mo. 8,610,000 + 18.5% 541,000 + 20.2% .14 7,265.000 450,000 .12 Walter Reede Organization Inc. year 12/31 26,032,000 + 6.6% 1,400,000 .28 24,413,000 (5,600,000) (2.19) Wometco Enterprises Inc. 3 mo. 3/23 33,064,000 + 20.4% 1,552,000 + 4.6% .26 27,440,000 1,483,000 .24

Percentage change is too great to provide a meaningful figure.

Broadcasting's index of 138 stocks allied with electronic media

Approx. Total market Closing Closing shares capltaR- Stock Wed. Wed. Net change % change 1974 P/E out zetion symbol Exch. April 24 April 17 In week in week High Low ratio (000) (000)

Broadcasting

ABC ABC N 23 5/8 25 - 1 3/8 - 5.50 28 3/8 21 5/8 9 16,584 391,797 CAPITAL CITIES COMM. CCB 22 3/4 34 1/2 - 11 3/4 - 34.05 39 1/4 22 3/4 9 7.198 163,754 CBS CBS 36 36 .00 36 25 11 28,092 1,011,312 CONCERT NETWORK* 1/4 3/8 - 1/8 - 33.33 7/8 1/4 5 2,200 550 COX COX 14 3/4 15 5/8 - 7/8 - 5.60 19 3/8 14 3/4 8 5,831 86,007 FEDERATED MEDIA* ++ 5 3/4 5 3/4 .00 5 3/4 5 19 820 4,715 GROSS TELECASTING GGG 10 1/2 10 1/2 .00 13 5/8 10 1/4 7 800 8,40Q LIN LINO 4 1/2 4 7/8 - 3/B - 7.69 6 3/4 4 4 2,296 10,332 MOONEY* MOON 3 3 .00 3 5/8 2 1/4 8 385 1,155 PACIFIC E SOUTHERN PSOU 5 5 .00 6 1/4 4 1/4 71 1,751 8,755 RAHALL RAHL 4 1/2 4 1/8 + 3/8 + 9.09 6 3 3/4 8 1,297 5,836 SCRIPPS -HOWARD SCRP 16 16 1/4 - 1/4 - 1.53 17 1/2 15 1/4 8 2,589 41,424 STARR SBG 6 1/4 7 1/2 - 1 1/4 - 16.66 9 6 1/4 5 1,069 6,681 STORER .5BK 13 5/8 13 3/8 + 1/4 + 1.86 17 3/8 13 6 4,751 64,732 TAFT TFB 18 1/2 19 3/8 - 7/8 - 4.51 23 3/8 16 1/2 7 4,219 78,051 WOODS COMM.* 3/4 3/4 .00 3/4 1/4 6 292 219 TOTAL 80,174 1,883,720 Broadcasting with other major interests

ADAMS- RUSSELL AAR A 2 1/2 2 1/2 .00 2 1/2 2 7 1,259 3,147 AVCO AV N 6 1/4 6 3/4 - 1/2 - 7.40 8 7/8 6 1/8 6 11,481 71,756 BARTELL MEDIA BMC A 1 1/4 1 1/2 - 1/4 - 16.66 2 3/8 1 1/8 4 2,257 2,821 JOHN BLAIR BJ N 5 5/8 6 1/8 - 1/2 - 8.16 7 1/2 5 5/8 4 2.403 13,516 CAMPTOWN INDUSTRIES= 0 3/8 3/8 .00 7/8 3/8 5 1.138 426 CHRIS -CRAFT CCN N 3 3/8 3 1/2 - 1/8 - 3.57 4 1/4 2 1/8 42 4,162 14,046 COMBINED COMM. CCA A 11 1/2 11 5/8 - 1/8 - 1.07 13 9 5/8 8 3.274 37,651 COWLES CWL N 5 3/4 5 3/4 .00 7 5 5/8 11 3,969 22,821 DUN E BRADSTREET DNB N 28 3/8 30 - 1 5/8 - 5.41 36 28 3/8 19 26,198 743,368 FAIRCHILD IND.sa FEN N 5 1/8 5 1/8 .00 6 1/4 4 1/8 4,550 23,318 FUQUA FOA N 8 7/8 9 3/8 - 1/2 - 5.33 10 3/4 6 3/4 3 8.560 75,970 GENERAL TIRE GY N 15 1/8 15 3/4 - 5/8 - 3.96 18 1/4 13 4 21,515 325,414

GLOBETROTTER GLBTA 0 4 3 7/8 + 1/8 if 3.22 4 3/4 3 3/8 6 2,759 11,036 GRAY COMMUN. 0 8 1/4 8 + 1/4 + 3.12 8 1/2 6 1/2 6 475 3,918 HARTE -HANKS HHN N 9 9 .00 14 1/4 9 7 4.337 39,033 JEFFERSON -PILOT JP N 26 3/8 27 5/8 - 1 1/4 - 4.52 38 1/4 26 3/8 12 24,121 636,191 KAISER INDUSTRIES KI A 7 1/2 8 1/4 - 3/4 - 9.09 8 1/2 6 3/4 5 27,487 206,152 KANSAS STATE NET.* KSN O 3 7/8 3 7/8 .00 3 7/8 3 1/4 7 1,741 6,746 KINGSTIP KTP A 4 1/4 4 1/2 - 1/4 5.55 6 3/4 4 1/4 4 1,154 4,904 LAMB COMMUN.* ++ P 1 1/4 1 1/4 .00 1 1/4 1 1/8 25 475 593 LEE ENTERPRISES LNT A 12 7/8 13 1/4 - 3/8 - 2.83 13 1/4 10 3/4 9 3,352 43.157 LIBERTY LC N 13 3/8 13 5/8 - 1/4 - 1.83 15 5/8 13 3/8 6 6,632 88,703 MCGRAW -HILL MHP N 8 3/4 8 3/4 .00 9 6 8 23,486 205,502

MEDIA GENERAL MEG A 22 1/4 23 3/4 - 1 1/2 - 6.31 26 1/2 20 1/4 9 3,546 78,898 MEREDITH MDP N 10 9 1/2 + 1/2 + 5.26 11 3/8 B 1/4 5 2,897 28,970 METROMEDIA MET N 7 3/8 8 - 5/8 - 7.81 10 5/8 7 3/8 5 6,447 47,546 MULTIMEDIA MMED 0 12 3/4 13 - 1/4 - 1.92 14 1/4 10 1/2 9 4,388 55.947 OUTLET CO. OTU N 9 5/8 9 1/2 + 1/8 + 1.31 9 3/4 8 5 1,379 13,272 POST CORP. POST 0 7 3/4 7 3/4 .00 10 3/4 7 3/4 3 882 6,835 PSA PSA N 7 5/0 7 7/8 - 1/4 - 3.17 10 6 3/8 42 3,181 24,255

REEVES TELECOM RBT A 1 1/4 1 1/4 .00 1 3/4 1 1/4 7 2,376 2,970 RIDDER PUBLICATIONS RPI N 13 1/4 13 7/8 - 5/8 - 4.50 15 5/8 11 8 8,312 110.134 ROLLINS ROL N 14 5/8 16 - 1 3/8 - 8.59 19 3/4 14 5/8 13 13,305 194,585 RUST CRAFT RUS A 8 1/4 8 1/2 - 1/4 - 2.94 10 1/4 7 3/4 5 2,366 19.519 SAN JUAN RACING SJR N 9 3/8 10 7/8 - 1 1/2 - 13.79 13 3/8 9 3/8 8 2,367 22,190

Broadcasting Apr 29 1974 48 Approx. Total market Closing Closing shares capitali- Stock Wed. Wed. Net change % change 1974 P/E out zation symbol Exch. April 24 April 17 in week in week Nigh Low ratio (000) (000)

SCHERING -PLOUGH SGP N 67 1/4 71 1/4 - 4 - 5.61 74 3/8 61 3/4 34 52,574 3,535,601 SONDERLING SOB A 7 7 1/8 - 1/8 - 1.75 10 7 4 816 5,712 TECHNICAL OPERATIONS TO A 5 1/8 5 1/4 - 1/8 - 2.38 6 3/4 4 1/2 5 1.359 6,964 TIMES MIRROR CO. TMC N 13 3/8 14 5/8 - 1 1/4 - 8.54 17 5/8 13 3/8 8 31,145 416,564

TURNER COMM.*++ 0 I 3 1/4 - 2 1/4 - 69.23 3 1/4 1 2 1.486 1,486 WASHINGTON POST CO. WPO A 22 1/2 22 7/8 - 3/8 - 1.63 24 3/8 14 3/4 8 4,749 106,852 WOMETCO WOM N 8 7/8 9 - 1/8 - 1.38 10 1/4 8 1/4 7 6,094 54,084 TOTAL 336,454 7,312,573 Cablecesting

AMECOS* ACO 0 7/8 3/4 + 1/8 + 16.66 7/8 1/4 1,200 1,050

AMER. ELECT. LABS ** AELBA 0 1 5/8 1 3/4 - 1/8 - 7.14 2 1/8 3/4 1,673 2,718 AMERICAN TV C COMM. AMTV 0 9 3/4 11 1/4 - 1 1/2 - 13.33 19 1/4 9 3/4 28 3,174 30,946 ATHENA COMM.** 0 1/2 1/2 .00 3/4 3/8 2,126 1,063 BURNUP C SIMS BSIM 0 16 3/4 19 - 2 1/4 - 11.84 24 1/8 15 1/8 19 7,907 132,442 CABLECOM- GENERAL CCG A 2 3/4 2 7/8 - 1/8 - 4.34 4 1/2 1 3/4 34 2,560 7,040 CABLE FUNDING CORP. CFUN 0 5 3/4 5 3/4 .00 7 3/8 5 1/2 48 1,121 6,445 CABLE INFD. ** ++ 0 5/8 5/8 .00 3/4 5/8 663 414 CITIZENS FINANCIAL ** CPN A 3 3 1/4 - 1/4 - 7.69 4 1/4 2 3/4 2,390 7,170 COMCAST* 0 2 2 .00 2 1 1/2 8 1,705 3,410 COMMUNICATIONS PROP. COMU 0 2 1/2 2 3/4 - 1/4 - 9.09 3 3/8 2 28 4,761 11,902 COX CABLE CXC A 8 3/4 8 5/8 + 1/8 + 1.44 15 1/4 7 1/2 17 3,560 31,150 ENTRONS ENT 0 1/2 1/2 .00 5/8 1/2 4 1,358 679 GENERAL INSTRUMENT GRL N 12 3/8 13 7/8 - 1 1/2 - 10.81 17 1/8 12 3/8 7 6,792 84,051 GENERAL TELEVISION* 0 1 1/4 1 1/4 .00 L 1/2 1 1/4 63 1,000 1,250 LVO CABLE LVOC 0 3 3/8 3 1/2 - 1/8 - 3.57 4 5/8 2 3/4 18 1,879 6,341 SCIENTIFIC -ATLANTA SEA A 8 1/8 9 - 7/8 - 9.72 9 1/2 6 3/4 9 917 7,450 TELE -COMMUNICATIONS TCOM 0 3 1/4 3 5/8 - 3/8 - 10.34 5 3/4 3 13 4,619 15,011 TELEPROMPTER TP N 4 5/8 5 1/8 - 1/2 - 9.75 8 1/4 4 27 16,482 76,229 TIME INC. TL N 39 40 1/4 - 1 1/4 - 3.10 40 1/4 30 3/4 8 10,380 404,820 TOCOM* TOCM 0 4 4 3/8 - 3/B - 8.57 4 7/8 4 10 634 2,536 UA- COLUMBIA CABLE UACC 0 5 7/8 5 7/8 .00 6 3 3/4 13 1,790 10,516 VIACOM VIA N 5 3/8 5 5/8 - 1/4 - 4.44 7 1/2 4 5/8 9 3.850 20,693 VIKOA *S VIK A 2 1/4 2 1/2 - 1/4 - 10.00 4 2 2,591 5,829 TOTAL 85,132 871,155 Programing

COLUMBIA PICTURES** CPS N 2 3/4 2 7/8 - 1/8 - 4.34 4 3/4 2 5/8 6,748 18,557 DISNEY DIS N 42 45 7/8 - 3 7/8 - 8.44 54 1/2 35 1/8 25 29,155 1,224,510 FILMHAYS FWY A 4 3/4 3 7/8 + 7/8 +. 22.58 6 3 5/8 7 1,790 8,502

FOUR STAR 3/4 3/4 .00 L 3/8 3/4 1 665,950 499,462

GULF + WESTERN GW N 25 3/4 26 3/4 - 1 - 3.73 29 1/8 22 5/8 5 14.088 362,766

MCA MCA N 23 24 1/4 - 1 1/4 - 5.15 25 19 1/4 8 8,379 192,717 MGM MGM N 12 7/8 12 3/4 + 1/8 + .98 15 5/8 9 1/4 9 5,918 76,194 TELE- TAPESS 0 1/8 1/8 .00 3/8 1/8 2,190 273 TELETRONICS INTL.* 0 3 1/2 3 5/8 - 1/8 - 3.44 4 1/8 3 1/2 7 943 3,300 TRANSAMERICA TA N 8 1/4 8 1/2 - 1/4 - 2.94 10 3/8 8 1/4 7 65,420 539,715 20TH CENTURY -FOX TF N 7 3/8 8 1/8 - 3/4 - 9.23 9 1/8 5 1/4 8 8,557 63,107 WALTER READE ** WALT 0 3/8 3/8 .00 3/8 1/8 2,203 826 WARNER WCI N 12 7/8 13 1/2 - 5/8 - 4.62 18 1/2 9 5/8 6 15,064 193,949 WRATHER WCO A 7 1/2 7 5/8 - 1/8 - 1.63 8 1/8 4 3/8 150 2,229 16.717

Service TOTAL 828,634 3,200,595

BBDO INC. 0 11 1/4 12 3/8 - l 1/8 - 9.09 14 1/4 10 5 2,513 28,271 COMSAT CO N 30 7/8 34 - 3 1/8 - 9.19 40 3/8 30 7/8 9 10,000 308,750 CREATIVE MANAGEMENT CMA A 4 3/8 4 5/8 - 1/4 - 5.40 6 5/8 3 3/8 5 1,016 4,445 DOYLE DANE BERNBACH DOYL 0 9 1/2 10 - 1/2 - 5.00 11 1/2 8 3/4 5 1,799 17,090 ELKINS INSTITUTESS ++ ELKN 0 3/8 5/8 - 1/4 - 40.00 5/8 1/4 1,897 711 FOOTE CONE E BELDING FCB N 10 1/4 10 7/8 - 5/8 - 5.74 11 1/4 8 5/8 6 2,122 21,750 GREY ADVERTISING GREY 0 7 5/8 8 - 3/8 - 4.68 8 3/8 7 1/2 4 1,264 9,638 INTERPUBLIC GROUP IPG N 11 1/2 11 5/8 - 1/8 - 1.07 13 10 4 2.319 26,668 MARVIN JOSEPHSON MRVN 0 8 8 1/4 - 1/4 - 3.03 8 1/2 6 3/4 5 957 7,656 MCI COMMUNICATIONS+ MCIC 0 3 7/8 3 3/8 + 1/2 + 14.81 6 1/2 3 3/8 12,825 49,696

MOVIELARSS MOV A 1 1/4 1 1/4 .00 1 5/8 5/8 1,407 1,758 MPO VIDEOTRONICS ** MPO A 2 1/4 2 1/4 .00 2 5/8 2 1/8 539 1,212 NEEDHAM, HARPER NDHMA 0 6 3/4 6 3/4 .00 7 1/2 4 3/4 3 917 6,189 A. C. NIELSEN NIELB 0 15 17 1/4 - 2 1/4 - 13.04 28 15 14 10,598 158,970 OGILVY C MATHER OGIL 0 15 15 .00 17 1/4 12 3/4 5 1,777 26,655

PKL CO.a ++ PKL 0 1 3/4 1 3/4 .00 1 3/4 1/4 3 818 1,431 J. WALTER THOMPSON JWT N 9 7/8 10 3/8 - 1/2 - 4.81 12 9 1/4 6 2,600 25,675 UNIVERSAL COMM.* ++ 0 5/8 1/2 + 1/8 + 25.00 3/4 1/2 1 715 446 WELLS, RICH, GREENE WRG N 7 3/4 8 1/2 - 3/4 - 8.82 9 5/8 7 1/2 4 1,632 12,648 TOTAL 57,715 709,659 Electronics

ADMIRAL ADL N 13 13 .00 13 3/4 9 3/4 8 5,863 76,219 AMPEX APX N 3 5/8 3 3/4 - 1/8 - 3.33 4 7/8 3 3/8 7 10,796 39,135

CCA ELECTRONICS* CCAE 0 5/8 3/4 - 1/8 - 16.66 7/8 5/8 1 881 550 CDHU, INC. COH A 3 3 1/8 - 1/8 - 4.00 3 7/8 3 6 1,542 4,626

COMPUTER EQUIPMENT CEC A 1 1/2 1 1/2 .00 2 1/8 1 1/2 9 2,372 3,558

Broadcasting Apr 29 1974 49 Approx. Total markt Closing Cloeing shares cap/hN- Stock Wed. Wed. Net change change 1974 P/E symbol Exch. April24 April 17 In week In week High Low nato (000) (000)

CONRAC CAX N 17 3/4 20 1/2 - 2 3/4 - 13.41 21 13 1/4 8 1,261 22.382 GENERAL ELECTRIC GE N 53 1/8 54 3/4 - 1 5/8 - 2.96 65 50 3/4 17 182.348 9.687,237 HARRIS- INTERTYPE HI N 25 27 3/8 - 2 3/8 - 8.67 33 1/2 25 8 6,227 155,675 INTERNATIONAL VIDEO IVCP 0 4 1/2 4 1/2 .00 7 1/2 3 1/4 15 2.741 12,334 MAGNAVOX MAG N 6 1/4 6 3/4 - 1/2 - 7.40 9 7/8 6 1/4 21 17,806 111,287 3M MMM N 73 3/8 75 1/4 - 1 7/8 - 2.49 80 1/2 68 1/2 28 113,100 8,298,712 MOTOROLA MOT N 52 1/2 57 - 4 1/2 - 7.89 61 7/8 40 1/2 18 27,740 1,456,350 OAK INDUSTRIES OEN N 11 1/8 12 - 7/8 - 7.29 12 7/8 9 1/2 4 1,639 18,233 RCA RCA N 16 7/8 18 3/4 - 1 7/8 - 10.00 21 1/2 16 7/8 7 74,407 1,255.618 ROCKWELL INTL. ROK N 26 5/8 27 1/8 - 1/2 - 1.84 28 3/8 25 1/8 6 27.245 725,398 RSC INDUSTRIES RSC A 1 5/8 1 1/2 + 1/8 + 8.33 2 1/8 1 1/8 10 3,458 5,619 SONY CORP SNE N 26 1/4 27 5/8 - 1 3/8 - 4.97 29 7/8 20 7/8 18 66,250 1,739,062 TEKTRONIX TEK N 40 1/4 41 - 3/4 - 1.82 47 3/4 34 3/8 16 8,646 348,001 TELEMAT ION* TIMT 0 2 1/8 2 1/8 .00 2 3/4 1 3/4 1,050 2,231 TELEPRO IND.* ++ O 8 8 .00 8 2 1/2 50 475 3,800 VARIAN ASSOCIATES VAR N 9 3/4 10 3/8 - 5/8 - 6.02 13 1/4 9 3/4 10 6.617 64,515 WESTINGHOUSE WX N 19 20 - 1 - 5.00 26 19 10 87,876 1,669,644 ZENITH ZE N 24 3/8 25 3/4 - 1 3/8 - 5.33 31 5/8 24 3/8 8 18,797 458.176 TOTAL 669,137 269158,362

GRAND TOTAL 2,057,246 40,136,064

Standard & Poor's Industrial Average 101.43 105.80 -4.37

A-American Stock Exchange Over- the -counter bld prices supplied by P/E ratios are based on earnings -per -share P/E ratio computed with M- Midwest Stock Exchange Hornblower & Weeks, Hemphill-Noyes Inc., figures for the lest 12 months as published earnings figures of company's N -New York Stock Exchange Washington. by Standard & Poor's Corp. or as obtained last published fiscal year. 0 -Over the counter (bid price shown) Yearly highs and lows are drawn from through Broadcasting's own research. Earn- t No annual earnings figures P- Pacific Coast Stock Exchange trading days reported by Broadcasting. ing figures ara exclusive of extraordinary are available. tfStock did not trade on Wednesday; Actual figures may vary slightly. gains or losses. No PIE ratio is computed; closing price shown is lest traded price. company registered net losses.

Fates & Fortunes®

Media ager and general sales manager of KBOX- Joseph P. Sabatino, VP- manager New (AM) Dallas. England operation, Universal Publica- Tom Hoyt, general George F. Staudter, director of auditing, tions Inc., Chicago, appointed general manager, KBRE(FM) manager, WLNH -AM-FM Laconia, N.H. Houston, joins Taft Champion International, New York, Broadcasting as VP, named to new position of VP- general Ernesto Balleste, account executive, Span- and will oversee auditor, CBS Inc. New York. ish International Network, New York, KODA -AM -FM Hous- Lloyd D. Loers, sta- named station manager, KFTV(TV) Han- ton, and Multipoint tion manager, KOLO- ford, Calif., owned by Spanish Interna- Television, off - air Tv Mason City, Iowa, tional Communications Corp., also owner closed circuit televi- appointed VP- broad- of SIN. sion service in Hous- casting, of parent Craig Scott, operations director, waao- ton hotels. Lee Enterprises Inc., (AM) Chicago, joins WSLR(AM) Akron, Larry V. Davidson, Quincy, Ill. Ohio, in similar capacity. Hoyt general manager, Ron Kight, sales Jerry Haines, announcer, wlxz(AM) Mc- WYDE(AM) Birmingham, Ala., assumes manager, KCMO(AM)- Keesport, Pa., appointed operations direc- title of VP, WYDE additional executive KFMU(FM) Kansas tor. and wwvA(AM) Wheeling, W. Va. Both City, Mo., appoint- are Screen Gems stations. ed to be manager, Joseph T. Chairs, business manager, Craig Magee, sales manager, WMAQ(AM) Loers KAYQ(AM) Kansas WCBM (AM ) Baltimore, joins WDBO -AM- Chicago, named assistant general man- City. FM-TV Orlando, Fra., in same capacity. James E. Feeley, with WON Continental Broadcasting, Chicago, appointed direc- Arch N. Booth, executive vice president, Chamber of Com- tor of accounting and administrative serv- merce of the U.S. since 1950, named president. In president ices. post (formerly one -year elective role), Mr. Booth will continue as chamber's chief of operations with responsibility for ad- Lynn S. Barrett, staff associate, corporate ministrative management. During his tenure with chamber, public relations department, Mobil Oil WCBS -TV, Mr. Booth has made extensive use of broadcast media to Co., joins New York, as man- expose business viewpoint; among other things, he moderates ager, press and public relations. weekly Mutual Broadcasting System program and hosts Hank Rieger, NBC VP- public relations, monthly public affairs series produced for cable TV systems. West Coast, and president of Hollywood Charles H. Smith Jr., Sifco Industries, Cleveland, elected to chapter, named trustee of National Acad- one year term as chamber's chairman of board, and Clinton emy of Television Arts and Sciences, suc- Morrison, First National Bank, Minneapolis, elected to new ceeding Grant Tinker, president, MTM Booth post of vice chairman. Following communications industry Productions, who resigned following con- executives have been elected to board: Charles H. Crutchfield, Jefferson Pilot troversy over new Emmy awards plan Broadcasting Co., Charlotte, N.C., Mark Evans, Metromedia Inc., Washington. (BROADCASTING April 8). Stan Robertson,

Broadcasting Apr 29 1974 50 VP -film programs, NBC -TV, Los Ange- Dan McCarthy, account executive, John B. Ryan Jr., with sales staff, WPHL- les, named to succeed Mr. Tinker as KGTv(TV) San Diego, named sales man- TV Philadelphia, named local sales man- member of board of governors of Holly- ager, Los Angeles office of Avco Tele- ager, WTAF -TV Philadelphia. wood chapter. vision Sales. John Castleton, account ex- Robert R. O'Brien Jr., general manager, Robin Youngs, with production depart- ecutive with Katz Agency, San Francisco, wtxo(FM) New Orleans, named com- appointed sales manager of Avco office in ment, WSBK -TV Boston, named produc- mercial director, woso(AM)-WQUE(FM) tion coordinator. that city. New Orleans. Michelle Adrian, with sales staff, Peters Jack Snow, senior account executive, Broadcast Advertising Griffin Woodward, Boston, named Boston Cunningham & Walsh, New York, named office manager. account supervisor, national passenger Harry B. Smart, VP Charles R. Tyson Jr., Margaret A. Myers, cars /trade and fleet, American Motors and general man- Joseph H. Caserta, and Harriet S. Har- Corp. ager of John Blair rison, formerly with N. W. Ayer & John Redfield, with sales staff, KooL(AM) & Co.'s Midwest Son, New York, announce formation of Phoenix, named program sales manager. television operations Tyson & Partners Inc., 2011 Walnut in Chicago, named Street, Philadelphia. Ed Doherty, with sales staff, ABC Radio VP and general man- Network, New York and Chicago, joins Mike Cohn, media supervisor, McCann CBS Radio Spot Sales as account execu- ager of Blair Tele- media direc- vision's market di- Erickson, Cleveland, named tive. tor, Chiat /Day, Los Angeles. vision, succeeding Robert H. Barton, account executive, James R. Theiss who Fred Holzer, consumer research man- joins Blair Television, New York, in has resigned for ager, Volkswagen of America, Engle- same position. Smart personal reasons as wood Cliffs, N.J., named research direc- Los Harold (Mike) Hogan, VP- account super- officer and director of company. Mr. tor, Clinton E. Frank Inc., Angeles. visor, Post Keyes Gardner, Chicago, joins Smart will continue to make his head- Sanford Gassman, sales representative, D'Arcy MacManus & Masius, Bloom- quarters in Chicago. Katz Radio, New York, appointed di- field Hills, Mich., as account supervisor. Theodore H. Wrobel, general sales man- vision manager. Eve Hatounian, operations manager, ager, wroP(AM) Washington, transferred Bob Taylor, production manager, WDRB- KOOL -TV Phoenix, named manager, com- to Boston to be Northeast regional sales (FM) Springfield, Ill., named sales man- puter and commercial operations. Hazel manager for Post-Newsweek Stations. ager. Rick Ramsey joins sales staff as Flanagan, with KOOL -TV's sales depart- Dick Brown, general sales manager, account representative. ment, appointed commercial manager. Lions group at Telerep, New York, Bob Jack Shaver, Chicago sales manager, Dick McMahon, manager, network clear- Miggins, West Coast sales manager and xcoP(Tv) Los Angeles, named national - ances, Mutual Broadcasting System, New Bob Jacquemin, St. Louis manager, nam- regional sales manager, WTOL -TV Toledo, York, joins KOSI -FM Aurora, Colo., as ed VP's. Ohio. account executive. Jerry Marcus, VP -local sales, KrFv(TV) Los Angeles, joins wrrG(Tv) Washing- ton, as VP-general sales manager. Both are Metromedia stations. James G. Blashill, special sales coordi- Your announcer just eloped with the nator, CBS Radio Network, New York, traffic girl, your CE is on a fishing appointed sales development manager, expedition to Lower Mongolia and the CBS Radio Spot Sales, New York. automation system you ordered a Charles E. Briggs, media supervisor, measly 6 months ago won't arrive for Tracy Locke, Columbus, Ohio, joins another year and a half . . . is that wtwc(TV) there as national sales man- what's got your juices running? You ager. need... Gordan A. McCaw, marketing repre- sentative for IBM Corp., Detroit, named Detroit radio sales manager of Avery- Knodel Inc., New York. Laurence J. Kirby Jr., VP- general man- ager, Sports Broad- casting Packagers Inc., Kansas City, THE WAIT REDUCERS! Mo., rejoins wwDC- ... AM-FM Washington from control design corporation.We can offer you, for im- delivery, the you need as general sales man- mediate audio automation components ager after two -year when you need them. Surprisingly low costs with financing avail- absence. able as well. For complete information on the most sophisticated and the most easily operated audio automation equipment -both Anthony DeGregarlo for new systems and as replacements for older ones -call your and Phyllis Simborg, WAIT REDUCER, your control design corporation rep, or Kirby associate creative the factory, today. directors at Warwick, Welsh & Miller, New York, named VP's. Laurence V. Lubin, VP- management supervisor, Grey Advertising, New York, control design corporation joins Ketchum, McLeod & Grove, Pitts- 106 s. pickett street burgh, as senior VP- management super- visor. alexandria, virginia 22304 Henry H. Siegel, VP- associate media di- (703)751 -5650 rector, Grey Advertising, New York, named media manager. a company devoted to new ideas and service to Broadcasting and Allied Industries.

Broadcasting Apr 29 1974 51 Jan Dirk Wagenaar, VP, manager, Young wss8(AM) Durham, N.C., named pro- Lou Seiner, director, video tape, King & Rubicam, Berne, Switzerland, named gram director, wDNc(AM) Durham. Features Syndicate /Hearst Metro -Tone VP- representative director at agency's Bill Minkler, program director, KPAM -FM News, New York, appointed sales man- Tokyo office. Marius Krugel, with agency Portland, Ore., joins KSJO -FM San Jose, ager, Compact Video Systems, Los An- in Paris, succeeds Mr. Wagenaar as Berne Calif., in same position. geles production facilities house. manager. Neil E. MacMillan Jr., production man- David H. Riehl, director, national adver- ager, wocH(AM) Greenwich, Conn., tising division, Council of Better Business Programing named program manager. Bureaus, Washington, named director of public program information, Public Barbara Walters, on- James Stewart, formerly with WeAM(AM) Broadcasting Service, Washington. air personality for Arlington, Va., named music director - NBC -TV's Today announcer, wwTC(AM) Minneapolis. David S. Conant Jr., chief announcer, show, named co- WFLN -AM -FM Philadelphia, named pro- Ron Swoboda, former New York Mets gram director. host. Today host right fielder, joins CBS Radio Network Frank McGee, died as sports reporter and anchorman on April 17 (BROAD- CBS Radio Worldwide Sports. Broadcast Journalism CASTING, April 22). NBC News corre- Edward Piette, producer -director, WKBD- Peter Herford, producer, CBS News's 60 spondent Garrick Tv Detroit, joins WJxT(Tv) Jacksonville, Minutes, named to newly created post of Utley will serve two Fla., as executive producer. director, affiliate liaison, for CBS News, weeks as temporary Rudy Green, program director, WJMO- New York. Walters co-host until perma- (AM) Cleveland, resigns. Meryl Comer, writer, reporter, producer, nent co-host is chosen. John Martin, program administrator, named to co- anchor WTTG(TV) Wash- Charles Robert McLain, associate direc- ABC -TV's Wide World of Sports, pro- ington's late -night newscast. She is sta- tor, special programs, CBS -TV, New moted to director of program planning tions first anchorwoman. York, named director, special programs. for that show. Richard M. Stapleton, managing news Jack P. Jacobson and Richard Jones, Morton Dubin, Directors Circle Inc., editor, wcAU(AM) Philadelphia, appoint- acting program managers of WGN Con- New York, elected international and na- ed news director, WNEW(AM) New York, tinental Group Stations, Chicago, and tional chairman of Videotape Production succeeding Rudy Ruderman, who re- WGN(AM) Chicago, respectively, named Association for 1974. Other VPA officers signs. program managers. Patricia Nealin, direc- chosen: Will Roth, Teletronics Inc., presi- Paul A. Bottoms, news director, WAMS- tor of films, WGN -TV Chicago, named dent of New York section; Hugh Hole, (AM) Wilmington, Del., joins xoNo(AM) manager of films. Vidtronics Inc., president of West Coast San Antonio, Tex., in same position. section; Peter Hollidge, Advertel Inc., Wayne Walker, CBS NFL announcer president of Canadian section; Joe Di- Bob Homer, correspondent, KTWO-AM -TV and former linebacker with Detroit Lions, Bucno, Unitel Inc., international and na- Casper, Wyo., named news director. named sportscaster, KPIx(TV) San Fran- tional VP; Grey Hodges, Jefferson Pro- Ford Rowan, original member of TVN's cisco. ductions, international and national secre- Washington bureau, joins UPITN's Robert H. Friedman, formerly with tary. Washington bureau April 29 as corre- spondent. Joseph Angotti, associate producer, NBC Nightly News, New York, named pro- AP selections. Paul Miller, board chairman of the Gannett Co., Rochester, N.Y. ducer. (Gannett Stations), was re- elected chairman of The Associated Press at its annual meeting in New York last week. Dick Sinclair, financial reporter, KFI(AM) Others re- elected were D. Tennant Bryan of Richmond (Va.) News Leader and Los Angeles, named farm director in Richmond Times-Dispatch, first vice chairman; Martin S. Hayden, Detroit News addition to current duties. Additions to (WWJ- AM -FM -TV Detroit), second vice chairman, and Wes Gallagher, president KFI news staff include J. J. Smith, from and general manager. Conrad Fink was elected vice president and secretary, suc- KPOL(AM) Los Angeles, Kenneth Woo, ceeding Harry Montgomery, who is retiring. from KROQ(AM) Burbank, Calif. Katharine Graham, publisher of Washington Post (Post- Newsweek Stations), Phil Van Stavem, with news department, was to the 18- member board of the AP, becoming Its first woman elected director. WFAA(AM) Dallas, named news editor, Three other new directors chosen were James F. Chambers, Dallas Times Herald KTOK(AM ) Oklahoma City. (KDFW -TV Dallas); William H. Cowles 3d, Spokane (Wash.) Spokesman-Review, and Robert M. White 3d, Mexico (Mo.) Ledger. Re- elected to the board were J. Lee Thornton, weekend anchorwoman, Kelly Sisk, Greenville (S.C.) Piedmont (WFBC -AM -TV Greenville) and Richard C. WLWT(TV) Cincinnati, resigns May 12 to Steele, Worcester (Mass.) Telegram and Evening Star (WTAG [AM) Worcester). join CBS News bureau, New York, as reporter. Frank V. Grief, senior news producer, KIRO-TV Seattle, appointed news producer, KoMO -TV Seattle. MEL GOLDBERG John McCable, news director, KAYC(AM) Beaumont, Tex., joins KIMN(AM) Den- A RESEARCHER WHO KNOWS BROADCASTING ver, as afternoon news announcer. A BROADCASTER WHO KNOWS RESEARCH Rita Hunt, special news correspondent, KYOK(AM) Houston, named consumer re- TV NEWS RADIO porter, KHOU -TV Houston. To achieve top ratings, you must know your audiences -who they are, their attitudes Bob Petty and Pat Brown, reporters with and habits -and what to do to attract them to your station. All this, plus a little luck. WLS -TV Chicago, named anchormen. We try to reduce the need for luck to a minimum. Ask our clients. Joe Cassella, news director -anchorman, WCBJ -TV Gainesville, Fla., assumes ad- MAGIC® ditional responsibilities as night news editor. Melvin A. Goldberg Inc. /Communications 347 Madison Avenue New York, N.Y. 10017 (212) 685 -8868 Bonnie Ginzburg, news writer, WINS(AM) Names on request New York, joins wLlw(Tv) Garden City, N.Y., as reporter.

Broadcasting Apr 29 1974 52 Steve F. Haskins, news producer, KCRA- and advertising, Phelps Dodge Industries, dons finance division, Indianapolis, in Tv Sacramento, Calif., named news as- New York. business development area. signment editor, xPIX(TV) San Francisco. Gustave M. Hauser, Cablecasting president and chief Equipment & Engineering Leonard C. Gregory, former board mem- operating officer, ber of Florida CATV Association, ap- Warner Cable Corp., Reed R. Prior, manager, engineering nominated by Presi- division, Prior/Taylor Corp., Bay City, pointed northern Florida district manager for Teleprompter Corp., New York. dent Nixon to second Mich., engineering maintenance and con- term as director at sulting firm, elected president. Robert Rolonz, VP- public relations, ad- large of Overseas Paul Lee, manager of Telecommunica- vertising, Atlantic Records, New York, a Private Investment tions Division of Chu Associates Inc., Warner Communications Company, Corp., agency en- Thousand Oaks, Calif., assumes similar named director of corporate information, couraging private post there in new West Coast office of Warner Communications Inc., New York. foreign investment. Lawrence Behr Associates Inc., Green- Walter E. Baxter, VP- marketing, Jackson Hauser Art Secrest, radio ville, N.C. Latter firm has taken over Communications Corp., Clayton, Ohio, editor, information division, Illinois facilities personnel, facilities and client CATV construction and engineering firm, Farm Bureau, Bloomington, Ill., named list of Telecommunications Division of named executive VP. director of radio and television. Chu Associates. William R. Ramsay, director of engineer- Allied Fields Deaths ing, Nebraska ETV Network, Lincoln, Edward Case, and Darrell Dyer, both Nate Milder, national manager, of engineering 67, sales Neb., elected chairman account executives, A. C. Nielsen Co., WHIZ- AM -FM -TV Zanesville, Ohio, and committee, Central Educational Network, Northbrook, Ill., named VP's. host of The Uncle Nate Children's Hour, Lincoln. Don Alloway, manager of press relations died April 23 of apparent heart attack at Brooke McCarter, sales manager, Dayton for ABC News, New York, named press his home in Zanesville. Communications Corp., Dayton, Ohio, secretary for Senator Jacob Javits (R- Bud Abbott, straight man of comedy appointed VP, audio-video systems di- N.Y.). team of Abbott and Costello, prominent vision. Edward H. Zukerman, for past two years in radio and early television, died April Cynthia D. Brown, managing editor, with Daniels and Associates, CATV 24 of cancer at home in Woodland Hills, RCA's Communicate magazine, New brokerage and consulting firm, rejoins Valif. He was 78. Lou Costello, his York, named manager, public relations Firstmark Financial Corp.'s communica- partner, died in 1959.

For the Record®

15 Call letter application mary election for Congress, that no action was As compiled by BROADCASTING, April warranted on his complaint that he had been through April 19, and based on filings, South Carolina Educational Television Com- denied equal time to respond to his opponent, who mission, Beaufort, S.C. -Seeks WJWJ -TV. had appeared on local TV station [not specified by authorizations and other FCC actions. FCC[ on January 7, since neither Mr. Luellen nor Abbreviations: Alt.- alternate. ann.- announced. Call letter action his opponent was legally qualified candidate until March 21. Ann. April 11. ant. -antenna. aut- aural. aux.- auxiliary. CARS- South Carolina Educational Television Comm., community antenna relay station. CH- critical Sumter. S.C. -Granted WRJA -TV. Santa Fe, N. M.- Broadcast Bureau informed hours. CP- construction permit. D-day. DA-di- Hon. Jose Cruz Castellano Jr., district attorney, rectional antenna. ERP -effective radiated power. first judicial district, Santa Fe, that no commission HAAT-height of antenna above average terrain. action was warranted on his complaint that edi- khz- kilohertz. kw- kilowatts. LS-local sunset. Existing TV stations torial broadcast by station KOB -TV Albuquerque, mhz- megahertz. mod.-modifications. 14-night. N.M., attacked his honesty, character and integrity PSA- presunrise service authority. SCA-subsidiary Final actions as district attorney, attacking him professionally specified hours. communications authorization. SH- KGO -TV and KPIX -TV, both San Francisco- as well as individually. Bureau said that it was SSA -special service authorization. STA-special FCC granted applications of ABC for modifica- "unable to conclude that editorial constituted per- temporary authorization. trans.- transmitter. TPO tion of CP for KGO -TV, to include ant. beam sonal attack within the meaning of commission -transmitter power output. U- unlimited hours. tilt and by Westinghouse Broadcasting Co., for rules and precedent." Ann. April 11. vis.- visual. w- watts. "-noncommercial. CP to install aux. trans. for KPIX -TV. Petitions by Community Coalition for Media Change to deny Other action applications were denied. Action 17. both April WRIK -TV Ponce, Puerto Rico -FCC extended New TV stations New Castle, Ind. -Broadcast Bureau informed time for filing comments in proceeding involving Robert J. Luellen, candidate for Republican pri- amendment of TV table of assignments to change Application *Council Bluffs, Iowa-State Educational Radio and Television Facility Board seeks UHF ch. 32 (578-584 mhz); ERP 730 kw vis, 73 kw our. HAAT 316.5 ft.; ant, height above ground 1677 ft. P.O. address: Box 1758, Des Moines, Iowa 50306. Estimated construction cost $513,075; first -year NOTE operating cost $113,247. Geographic coordinates EDW IN TORNBERG 41 °15'15" north; 95 °50'7" west. Trans. type TTV- NEW 30C. Ant. type TFU-30J. Legal counsel: Pierson, Ball & Dowd, Washington; consulting engineer & COMPANY, INC. Jansky & Bailey. Principal: Dr. Robert F. Ray, ADORES chairman. Board operates "KIIN -TV Iowa City, KDIN -TV Des Moules and KRIN -TV Waterloo. Ann. April 19. Other actions Negotiators For The Purchase And Sale Of Review board in Denver, Colo., scheduled oral Radio And TV Stations CATV argument for Aril 30 at 10 a.m., on reinstated application of Comet Television Corp. for exten- Appraisers Financial Advisors sion of time to complete construction of television station KTOV-TV (ch. 31) Denver (Doc. 19985). Action April 9. Washington -5530 Wisconsin Ave., Washington, D.C. 20015 New York -Chief, Broadcast Bureau, denied 301 -6523766 petition by John Cerrase, requesting reconsidera- West Coast Box 218, Carmel Valley, Calif. 93924 tion of Feb. 12 action dismissing his petition for -P.O. rulemaking to reassign one of New York VHF 408 -375 -3164 chs. 2, 4 and 7 now utilized by TV network- owned stations Newark, N.J. Action April 16.

Broadcasting Apr 29 1974 53 WRIK -TV Ponce to Ponce-San Juan assignment, Review board in West Hazelton, Pa. denied ap- WEBB Baltimore -FCC granted application of or policy statement covering questions involved, to plication by Broadcasters 7 Inc., for new class 111 J. B. Broadcasting of Baltimore Ltd. for CP to June 3 and reply comments to June 24. Action AM at West Hazelton, since Broadcasters had change trans. site (BP- 19626), and its outstanding April 16. failed to establish that it would not be Hazleton special temporary authority to operate nondirec- rather than West Hazleton outlet and could not tionally with 1 kw extended to July 1. Action Call letter action meet technical provisions (Doc. 18491). Action April 9. April 3. KITC Nampa, Idaho -Granted Kly!. Big Spring, Tex. -FCC permitted ABC to have Arroyo -Patillas, Puerto Rico -FCC waived pro- affiliations with two AM stations licensed to Big visions of section 73.25(a)(4) of rules, and ac- Spring, until 60 days after decision in overall pro- cepted application of Arroyo Broadcasters, for new ceeding concerning network radio. Commission New AM stations AM to operate on 780 khz, unlimited, in Arroyo - stated, however, that if ABC does maintain affilia- Patillas, for filing. Arroyo requested waiver because tion with two such stations, its programing may Applications its proposed nighttime 0.025 mV /m -10% contour not be permitted over FM station licensed to city Perry, Fla. -H. S. Hagan Jr. seeks 1400 khz, would overlap border of contiguous 48 states. Action during hours when both AM are operating, and I kw -D, 250 w -N. P.O. address: 4909 Sunflower April 16. directed ABC to take whatever steps required to Drive, Rockville, Md. 20853. Estimated construction insure against FM broadcasting in contravention cost $53,023; first -year operating cost $44,000; reve- Call letter application of foregoing limitation. Action April 16. nue not Principal: Mr. Hagan (100 %) is given. Broadcasting former general sales manager at WWDC(AM) Mount Susitna Corp., Anchorage- Action on motion Washington. Ann. April 18. Seeks KANC. Chief Administrative Law Judge Arthur A. Glad- Memphis- Southwestern Inc. (nonprofit) seeks stone in Puyallup, Wash. (KAYE Broadcasters), 1220 khz, 250 w -D. P.O. address: c/o Fred Neal, Existing AM stations license renewal proceeding, designated Administra- 2000 North Parkway, Memphis 38112. Estimated tive Law Judge Lenore G. Ehrig to serve as construction cost $905; first -year operating cost Applications presiding judge, and scheduled prehearing confer- $500. Principal: Southwestern at Memphis college ence for May 8, 9 a.m., and hearing for June 17, also operates WLYX -FM Memphis: George Mc- KGBS Los Angeles-Seeks CP to change to un- 10 a.m. (Doc. 18929). Action April 11. Clintoch, station manager. Ann. April 18. limited hours, change trans. site to Sixth Avenue & Proctor Industry City, Calif., change type Friona, Tex. -Beacon Broadcasting Corp. seeks Avenue, Other actions 1070 khz, 250 w -D. P.O. address: c/o Jake Goble, trans. to RCA. BTA -50H1 and change to DA -2. 1915 Spruce Street, Murphysboro, III. 62966. Esti- Joint petition for reconsideration filed by KSWS Review board in Birmingham, Ala.. AM -FM pro- 1020 khz. mated construction cost $20,000; first -year operat- Roswell. N.M., and KGBS, both Ann. ceeding, denied appeals by two creditors of Hertz ing cost $26,936; revenue $'35,000. Principals: Jake April 10. Broadcasting of Birmingham, applicant for renewal Goble, Frederick Borgsmiller, and James A. Lan- KPUA Hilo, Hawaii -Application (BP- 19423) of of license of WENN-AM -FM Birmingham, from der Jr. (331/2% each) are, respectively, salesman Heftel Broadcasting Corp. for CP to change fre- adverse rulings of Administrative Law Judge James for WDQN(AM) DuQuoin, Ill., merchant, and quency of KPUA from 970 khz, 5 kw -U, to 620 F. Tierney on their petitions to Intervene. (Docs. attorney. Ann. April 18. khz, 5 kw -U, has been amended to specify same 19874 -5). Judge Tierney had denied petitions to intervene filed by Citizens & Southern National Amery, Wis. -Polk County Broadcasting seeks power and hours on 670 khz. New file number assigned is BP- 19630, new "cut- Bank by First National Bank of Jackson; he said 1190 khz, 5 kw -D (I kw-CH) P.O. address: c/o to this application off" date is May 24. Ann. April 15. neither bank had right to intervene simply because Reynold Lark, 2491 Lake Elmo Avenue, North it had creditor relationship to licensee. Action Lake Elmo, Minn. 55042. Estimated construction KGMB Honolulu-Seeks CP to use former trans. April 16. cost $29,854; first -year operating cost $48.500; site 1701 Ala Wai Boulevard, Honolulu as aux. revenue $90,000. Principals: (both 50 %): David facility. Trans. RCA 5DX with 5 kw, Ann. April 18. Southern California-FCC denied petition by L. Carlson, farm equipment businessman in Orange Radio Inc. for reconsideration of FCC de- Still- decrease nighttime water, Minn., and Reynold P. Lark, engineer at KWK St. Louis -Seeks CP to cision released Dec. 10, 1973, in proceeding in- 1 site to Davis WAVN(AM) Stillwater and St. power to kw, change nighttime trans. volving several competing applications to operate KDWB(AM) East Carondelet. Paul. Ann. April 18. Street, 0.8 miles south of city of on 1110 khz (formerly KRLA), In Los Angeles - Ill. Trans. Gates. BC -LH. Ann. April 18. Long Beach, Calif. urbanized area. Orange Radio's Final action KSWS Roswell, N.M. -Seeks CP to increase request for stay of decision was dismissed. Fre- nighttime power to 50 kw, construct three new quency, which became available in 1962 when FCC Tracy, Calif. -FCC granted request of West ants and make changes in the nighttime DA system refused to renew license of KRLA Pasadena has Side Radio, applicant for CP for new AM at and change studio location to 1717 West Second been operated since 1964 on interim basis by Oak Tracy on '710 khz with 500 watts (BP- 14016), for Street, Roswell (See KGBS, above). Ann. April 10. Knoll Broadcasting Corp. (Dots. 15754 -56, 15762, waiver of section 1.569(b)(2)(ii) of the rules. 15764-66). Action April 10. KBOX Dallas -Seeks CP to increase nighttime since West Side's proposal would not involve first FCC granted waiver of commission policy limit- adjacent channel overlap power to 1 kw, and change ant. system. Ann. April with any future class II -A ing ABC's multiple radio networks to one or two assignment on 700 khz, and therefore would not 18. prejudice future AM affiliations in markets of fewer than six sta- consideration on that channel. KWYZ Everett, Wash.-Seeks CP to change ant. tions. Action April 10. Action April 16. trans. site to 0.8 miles south on Home Acres Road, Everett. Ann. April 18. Initial decision Fines Starts authorized KWAD Wadena, Minn.-Broadcast Bureau noti- Carrollton, Ga. -Grant of application of William fied KWAD Broadcasting Co. of apparent liability P. Johnson and Hollis B. Johnson (Radio Following stations were authorized program oper- Carroll- for forfeiture of $1,000 for willful or repeated vio- ton), for new AM on 1330 khz (500 w -D), at ating authority for changed facilities on date shown: lation with been WLOA of terms of license and by operating Carrollton, has proposed in initial decision by WWCM Brazil, Ind. (BP- 19,503) April; excessive power, for or repeated viola- Pa. 19,526) April, and WDLB or willful Administrative Law Judge David I. Kraushaar. Braddock, (BP- tion of rules by entering incorrect meter readings (Dots. 19636 -7). Application of Faulkner Radio Marshfield, Wis. (BP- 19,391) April. in operating log, both. for renewal of license for WLBB Carrollton (1100 or Action April II. khz) would be denied. P.O. address: c/o Johnson Final actions KMIN Grants, N.M. -FCC denied petition by & Johnson. Peoples Bank Building. Carrollton KMIN for reconsideration of commission denial 30117. Estimated construction cost $31.884; first - KIIS Los Angeles- Broadcast Bureau granted (Oct. 25. 1973) of its application for mitigation year operating cost $36.038; revenue $48.000. Prin- mod. of license covering change of main studio and or remission of $2,000 forfeiture assessed against cipals: Messrs. Johnson are attorneys (Johnson & remote control location to 8560 Sunset Boulevard, it (April 4, 1973) for repeated unauthorized opera- Johnson) in Carrollton. Ann. April 16. Ws Angeles (outside corporate city limits) (8ML- tion during presunrise hours and failure to observe 2507). Action April 8. terms of station license. Action April 17. Other actions WIRA Fort Pierce, Fla.- Broadcast Bureau grant- ed CP to move ant.-trans. and main studio loca- Call letter actions Review hoard in Jacksonville, Ala., denied appli- tion to South 37th Street and north of North White cation of Jacksonville Broadcasting Co. for new (BP- KPNG Port Neches, Tex. -Granted KSUZ. Jacksonville's Way Dairy Road, Fort Pierce; condition AM on 1090 khz at Jacksonville, Ala. 19713). Action April 9, KDNC -AM -FM Spokane, Wash. Granted exceptions to initial decision released February 8, KXXR- AM -FM. - 1972, which proposed grant of University Broad- KSEK Pittsburg, Kan. -Broadcast Bureau grant- casting Co. application were dismissed as moot. ed CP to increase tower height to support FM ant. (Doc. 18899). Action April 3. (BP- 19624). Action April 9. Designated for hearing WSWG -AM -FM Greenwood, Miss.- Renewal ap- plications of Leflore Broadcasting Company, licen- see of WSWG(AM) Greenwood, and Dixie Broad- Please send SUBSCRIBER casting Co., licensee of WSWG -FM Greenwood, SERVICE have been designated for hearing by FCC. Officers and owners of licensees are identical and stations 3 years $60 simulcast and operate from same studios. (Docs. Broadcastingo 2 years $45 20025, 67). Action April 17. The newsweekly of broadcasting and allied arts 1 year $25 Canada Add $4 Per Year Foreign Add $6 Per Year New FM stations Name Pesitiee 1974 Cable Applications Sourcebook $10.00 Gainesville, Fla.- Gainesville Media seeks 100.9 (If payment with Company mhz, 3 kw. HAAT 300 ft. P.O. address: 205 South- order: $8.50) east 16th Avenue, Apt. 3 -G, Gainesville 32601. cost first -year oper- Business Address 1974 Yearbook $17.50 Estimated construction $70,984; ating cost $80,000; revenue $75,000. Principals Home Address (If payment with (331/2% each): Ronald H. Strother, salesman at order: $15.00) WAKA(AM) Gainesville and president of appli- cant for new FM in Tallahassee, Fla.; C. L. Brice. Zip Payment enclosed City State businessman, and J.R. Lowry, attorney, both in Bill me Gainesville. Ann. April 17. BROADCASTING, 1735 DeSales Street, N.W., Washington, D.C. 20036 .Auburn Heights, Mich. -Avondale School Dis- trict seeks 89.5 mhz, TPO 10 w. P.O. address: 2950 Waukegan Street, Auburn Heights 48057. ADDRESS CHANGE: Print new address above and attach label from a recent issue, or print old address Estimated construction cost $12,000; first -year including zip code. Please allow two weeks for processing; mailing labels are addressed one or two issues is advance. operating cost $1000 plus. Principal: William H.

Broadcasting Apr 29 1974 54 Saville, superintendent. Ann. April 17. ',Baldwinsville, N.Y. -Baldwinsville Central of School District seeks 90.7 mhz, TPO 10 w. P.O. Summary broadcasting address: East Oneida Southeast Complex, Baldwins- According to the FCC, as of March 31, 1974 ville 13027. Estimated construction cost $540; first - year operating cost $345. Principal: Allen Jenner, Not chief operator. Ann. April 17. On air Total on air Total Licensed STA CP's on air CP's authorized Mitchell, S.D. -BMA Broadcasting seeks 100.9 nlhz, 3 kw. HAAT 300 ft. P.O. address: 506 East Commercial AM 4,378 3 21 4,402 53 4,455 15th Avenue, Mitchell 57301. Estimated construc- Commercial FM 2,465 0 54 2,519 162 2,681 tion cost $50,513; first -year operating cost $35,820; revenue $144,000. Principals: Bruce Lee (40%), Commercial TV -VHF 505 1 7 513 5 520- Duane Moke (39%), et al. Mr. Lee is former pro- Commercial N -UHF 192 0 3 195 34 241 gram director KORN(AM) Mitchell; Mr. Moke is Total commercial TV 697 1 10 708 39 761 photographer in Mitchell. Ann. April 1. Educational FM 632 0 23 655 92 747 Austin, Tex.-Allandale Baptist Church of Aus- TV-VHF 88 0 3 91 4 96 tin (nonprofit) seeks 102.3 mhz, 3 kw. HAAT 300 Educational ft. P.O. address: 2615 Allandale Road, Austin Educational TV-UHF 131 0 11 142 3 147 78756. Estimated construction cost $47,142; first - Total educational TV 219 0 14 233 7 243 year operating cost $60,000; revenue $88.500. Prin- cipals: Louis R. Timberlake, president, is head of authorization Includes off-air licensees Decision Dynamics, Austin, human potential de- Special temporary velopment firm. Ann. April 17. 'Walla Walla, Wash. -Walla Walla Community ch. 266 to Marco, ch. 283 to St. Augustine and khz and 26 khz to 67 khz and 41 khz and change College seeks 89.7 mhz, TPO 10 w. HAAT 62 ft. programing Action P.O. address: Tausick Way, Walla Walla 99362. ch. 274 to Milton (Doc. 20002). Action April 8. equipment and (BMSCA -363). April 10. Estimated construction cost $21,431; first -year Naples, Fla.- Chief, Broadcast Bureau. on request operating cost $4,482. Principal: Dr. Wayland of Naples Image, extended through May 15 and KFMF Chico. Calif.-Broadcast Bureau granted DeWitt, dean of instruction. Ann. April 17. May 27, respectively, dates for filing comments and CP to install new trans. and ant.; ERP 14 kw reply comments on proposed rulemaking in proceed- (BPH- 8860). Action April 8. Starts authorized ing involving amendment of FM table of assign- WWKI Kokomo, Ind -Broadcast Bureau granted ments (Doc. 19945). Action April 16. WCLK Atlanta -Authorized program operation CP to install new aux. trans. and ant. at main trans. on 91.9 mhz, ERP 54 w, HAAT 340 ft. Action Red Oak. Iowa -FCC denied proposal to assign location for aux. purposes only; ERP 2.65 kw; April 5. FM ch. 249A to Red Oak by reassigning it from ant. height 140 ft. (BPH-8838). Action April 8. Nebraska City, Neb. Action was proposed in re- WLCB Hodgenville, Ky.- Broadcast Bureau grant- WWQC Quincy, Ill- Authorized program sponse to petition by Red Oak Broadcasting Co.. operation on 90.3 mhz, TPO 10 w. Action April 5. ed license covering new station; ERP 3 kw; ant. which intended to apply for license to operate on height 235 ft. (BLH- 6133). Action April Il. 'WANE Houlton, Me.- Authorized program channel if assigned to Red Oak. KNCY(AM) Ne- operation on 89.1 mhz, TPO 10 w. Action March braska City opposed change, stating it had already WTGI Hammond, La.- Broadcast Bureau grant- 27. taken steps toward applying for ch. 249A at Ne- ed request for SCA on subcarrier frequencies 41 braska City (Doc. 19937). Action April 9. and 67 khz (BSCA -1332). Action April 8. WMHB Waterville, Me.-Authorized program operation on 91.5 mhz, TPO 10 w. Action April 9. Mexican border area- Pending negotiation and KWOA -FM Worthington, Minn.-Broadcast Bu- effectuation of U.S.-Mexico FM broadcasting agree- reau granted request for SCA on 67 khz (BSCA - WAVM Maynard, Mass.-Authorized program ment concerning channels along common border, 1333). Action April 10. operation on 91.7 mhz, TPO 10 w. Action April 10. action on petitions for FM channel assignments in WBAD Leland, Miss. -Broadcast Bureau grant- WUUN Marquette, Mich. 199 mile border area have been held in abeyance. -Authorized program ed license covering new station; ERP 3 kw; ant. operation on 100.1 mhz, ERP 1.8 kw, 370 Petitions filed to November 9, 1972 may be HAAT ft. prior height 290 ft. (BLH -6054). Action April 11. Action April 5. amended or supplemented, if filed with the corn- KREG Greenfield, Authorized program mission no later than May 23, 1974. Following KLPH St. Louis -Broadcast Bureau granted Mo.- are license operation on 93.5 mhz, ERP 2.35 kw, HAAT 330 channel assignment proposals affected: 272A covering new station (BLED -1132). Action ft. Action April 4. to Schulenberg, Tex. (RM- 1510); 232A to Flores - April 11. ville, Tex. 1639); 234 (RM- to Pearsall, Tex. (RM- WPEA Exeter, Bureau grant- KOMS Lebanon, Ore.- Authorized program 1741); 297 to San Diego (RM- 1869); 272A to N.H. -Broadcast operation on 103.7 mhz, ERP 30 kw, HAAT 360 ft. Bullhead City. Ariz. (RM- 1901); 257A to Parker, ed CP to replace expired permit (BPED -1794). Action April 5. Ariz. (RM- 1979); 261A, in lieu of 221A, to Bisbee, Action April 10. WQOX Memphis -Authorized program opera- Ariz., and 221A to Sierra Vista, Ariz (RM- 2042), WIBQ Utica, N.Y. -Broadcast Bureau granted tion on 88.5 mhz, ERP 2140 w, HAAT 510 ft. and 258 to Parker, Ariz. (RM- 2047). Action April license covering new station; ERP 25 kw; ant. Action April 3. 9. height 660 ft. (BLH -6059). Action April I1. WDLA -FM Walton, N.Y. -Broadcast Bureau Final action Call letter applications granted license covering new station; ERP 490 w; ant. height 660 ft. (BLH -5993). Action April lI. Tisbury, Mass. (Wasque Corp.)-Broadcast Bu- *Gadsden State Junior College, Gadsden, Ala. - reau granted request for SCA on 67 khz (BSCA - Seeks WEXP. KORA -FM Mayaguez, Puerto Rico -Broadcast 1335). Action April 10. Bureau granted request for SCA on 67 khz (BSCA - *Triton College, River Grove, Ill -Seeks WRRG. 1334). Action April 10. Other action a David A. Carmine, Harrison, Mich. -Seeks WPRO -FM Providence, R.I.- Broadcast Bureau WKKM. Review board in Cabo Rojo and Hormigueros, granted request for SCA on 67 khz (BSCA -1331). Puerto Rico, FM proceeding, denied motion by Buccaneer Broadcasting Ltd., Geneva, N.Y- Action April 10. David Ortiz Radio Corp., applicant for new FM Seeks WECQ. WHHR Hilton Head Island, S.C.-Broadcast Bu- station, to operate on ch. 221 at Cabo Rojo, re- Uintah Broadcasting & Television Co., Vernal, reau granted license covering new station; ERP 3 questing addition of suburban community and finan- Utah -Seeks KVEL -FM. kw; ant. height 300 ft. (BLH -5879). Action April cial issues against Southwestern Broadcasting Corp., 11. competing applicant for same channel at Hormigu- Call letter actions WMKC Oshkosh, Wis.- Broadcast Bureau grant- eros. (Dots. 19920-1). Action April 17. ed CP to install new ant. and operate by remote Ricker College, Houlton, Me.- Granted WRNE. control from studio site at 41 West Eighth Avenue, Rulemaking petitions Wasque Corporation, Tisbury, Mass. -Granted Oshkosh (BPH -8861). Action April 5. W V OI. Following amendments to FM table of assignments are requested (ann. April 15): Broadcasters and Publishers, Pascagoula, Miss. - Fine Granted WPEM. West Chatham Broadcasting Co., Garden City, WEBB Baltimore-In letter of admonition, FCC Ga. -Seeks to assign ch. 221A to Garden City KSID Radio, Sidney, Neb. -Granted KSID-FM. pointed out that WEBB had been operating under (corrected) (RM- 2351). Valley Broadcasters, Inc., Edinburg, Tex. - STA's almost continuously since March 25, 1970; Triplett Broadcasting Co., Marlton, N.J. -Seeks Granted KESI. that no steps had been taken to restore proper to assign ch. 255 to Cape May Court House, N.J. operation, and that J. B. Broadcasting had per- and substitute ch. 288A for 224A at Rehoboth mitted facilities to deteriorate to unacceptable Beach, Del. (corrected) (RM- 2347). level. In separate action FCC notified J. B. Broad- Existing FM stations had incurred apparent forfeiture lia- Woodstock casting that it Communications, Jamaica, N.Y.- bility for $10,000 for operation with modes and Seeks to assign ch. 261A to Woodstock, N.Y. (RM- Starts authorized opera- 2358). powers other than authorized; overpower Following stations were authorized program tion; operation with parameters at variance with- operating authority for changed facilities on date out authority; failure to measure monitoring point Rulemaking actions shown: KSFM Woodland, Calif. (BPH -8138), April field intensities; failure to report changes in offi- 10; WVFM Lakeland, Fla, (BPH -8518), April 9; cers and directors; failure to file annual financial KIFN Phoenix-Chief, Broadcast Bureau on re- reports; operation without common point meter, quest of K1FN Radio, extended through May 1, WKES -FM St. Petersburg. Fla. (BPH -7977), April 4; KBBK -FM Boise, Idaho (BPH -8444), April 5; modulation monitor, and frequency monitor; and time for filing replies to oppositions submitted to failure to make equipment performance measure - by assignment ch. WFYR Chicago (BPH -8768), April 4; WWCM -FM petition KIFN proposing of FM ments. Action April 9. 300 to Phoenix (RM- 2320). Action April 15. Brazil, Ind. (BPH- 8594), April 5; WVUB Vin- cennes, Ind. (SPED- 1518), April 8; WAAL Bing- Merced, Calif. -FCC amended FM table of as- hamton, N.Y. (BPH-8572), April 5; WNCO-FM signments to assign ch. 248 to Merced as second Rulemaking actions response Ashland , Ohio (BPH -8763), April 8; WLOA -FM class B assignment, in to petition by Braddock, Pa. (BPH -8603), April 3; KTRU FCC proposed amendment of rules governing Radio Inc. 19800). Action April 9. One (Doc. Houston (BPED -1599), April 10; KNTO Wichita transmission of nonaural signals on FM subcarrier Healdsburg, Calif.-Broadcast Bureau proposed, Falls, Tex. (BPH-8309), April 10; WRKR Racine, in accordance with SCA, by limiting band width in response to petition by Wallace Heusser, amend- Wis. (BPH -7857), April 4. of nonaural signal used to modulate subcarrier and ment of FM table of assignments to assign ch. specifying permissible level of signal components 225 to Healdsburg. Opposition to petition was filed Final actions falling outside permitted pass band. (Doc. 20012). by Redwood Empire Stereocasters (Doc. 20017). Action April 9. Selma, Broadcast Bureau granted Comments are due by May 23, reply comments by WALX Ala.- FCC proposed amendment of rules to limit license covering new station; ERP 3 kw; ant. June 3. Action April 10. further amount of AM programing that may be height 300 ft. -6049). Action 11. Marco, St. Augustine, Milton, Fla.- Broadcast (BLH April duplicated by commonly owned FM in same local Bureau proposed, in response to three petitions, KFMM Tucson -Broadcast Bureau granted mod. area. Comments are due by July 25, reply com- amendment of FM table of assignments to assign of SCA to change subcarrier frequencies from 65 ments by Aug. 26. Action April 10.

Broadcasting Apr 29 1974 55 Call letter application Inc. from Jon C. Peterson (100% before, none K. Heath (100% before, 50% after) to W. Donald after) to Keith E. Walker (none before, 100% Roberts (none before, 50% after). Consideration: WKRX Louisville, Ky.-Seeks WVEZ. after). Consideration: S230,009. Principals: Mr. $5,000. Principals: Mr. Heath has several public WHAG -FM Halfway, Md. -Seeks WOCM. Peterson is president of WETO. Mr. Walker directs interest activities in Northwoods area of Wisconsin. and has interest in WKWL -FM Belvidere, Ill. Ann. Mr. Roberts is president and director of both WDNC-FM Durham, N.C. -Seeks WDCG. April 18. Heath Communications and Peninsula Broadcasting WPGW -AM -FM Portland, Ind. (AM: 1440 khz, Co., licensee of WJMS -AM -FM Ironwood, Mich. Call letter action 500 w -D; FM permittee, 100.9 mhz. 3 kw) -Seeks (AM: 590 khz, 5 kw -D, I kw -N; FM: permittee 51 is wholly WRLC -FM Whitehall. Mich. -Granted WLRQ. assignment of license from Glenn West to WPGW on 99.7 mhz, kw). Peninsula owned Inc. for $140,000. Seller: Mr. West, who managed by Mr. Heath, and application, contingent on grant KUSN -FM St. Joseph, Mo.-Granted KSFT. WPGW, is retiring. Buyers: Robert C. and Char- of this transfer, is pending before commission to lotte M. Brandon (20% each), et al. Mr. Brandon assign its license to Heath Communications. Ann. is engineering supervisor at WOWO(AM) Fort April 12. Renewal of licenses, Wayne, Ind. Mrs. Brandon is registered nurse. KVRS(AM) Rock Springs, Wyo. (1360 khz) - all stations Ann. April 17. Seeks assignment of license from Wyoming Broad- WKXA -AM Brunswick, Me. (AM: 900 khz, casting Co. to Media West for $110,050. Sellers: -FM Rock Springs Newspapers, D. G. Richardson, Wil- Broadcast Bureau granted renewal of licenses 1 kw -D; FM: 98.8 mhz, 80 kw)-Seeks assignment for following stations, co-pending aux., and SCA's of license from Condit Broadcasting Corp. Il to liam C. Grove, et al. Mr. Grove has interest in when appropriate on April 9: KBMA -TV Kansas Amcom Corp. for $250,000. Sellers: Robert Y., KFBC -AM -FM Cheyenne, Wyo. Buyers: Arnold City, Mo.,: KCHF -AM -FM Sioux Falls, S. D.; Priscilla (67%), Robert D. S. and Sue Ellen Con- H. Morck (94.7 %), auditor and real estate partner KCMT(T') Alexandria, Minn. KCSU(FM) Fort dit (33 %) also own and operate WLNH -AM -FM in Green River, Wyo.; William J. Luzmoor lII Collins, Colo. KDHL -AM -FM Faribault, Minn. Laconia, N.H. Buyers (all 25 %): Robert A. and (5.3 %), former manager of KVRS. Ann. April 18, KFBB -TV Great Falls, Mont. KFTM -AM -FM Fort Virginia Popper, and John Michael and Martha E. Morgan,Morgan Colo.; KFYR -TV Bismarck, Ni).; KGCA- Ferring. Messrs. Papper and Ferring are producers Actions AM) N. D.; KHDN(AM) Hardin, Mont.; at WCCO -TV Minneapolis; Ms. Pepper is insur- *MCC (FM) International Falls, Minn.; KKLS- ance employe, and Ms. Ferring is housewife. Ann. WBIS(AM) Bristol, Conn. (Bristol Broadcasting AM-FM Rapid City, S. D.; KLOH -FM Popestone, April 18. Corp.) -Application for assignment of license to Minn.; KMSP-TV Minneapolis; KNMT(TV) Walk- 2001 Broadcasting Corp. dismissed at request of KWK(AM) St. Louis (1380 khz, off air) -Seeks licensee (BAL- 8060). Ann. April 12. er, Minn. KRNL -FM Mount Vernon, Iowa; assignment of license from Curtis L. Mann trustee, KSOO(AM) Sioux Falls, S. D.; KTRF(AM) Thief to Doubleday Broadcasting Co. for $630.006. Seller: WIXO(FM) New Orleans-Transfer application River Falls. Minn.; KUMM(FM) Morris. Minn. Mr. Mann was appointed trustee in bankruptcy of of Advance Communications, from Lawrence .1. KVBR(AM) Brainerd, Minn.; KVRH-AM -FM Sa- Vic-Way Broadcasting Co. Dec. 18, 1973. Much Gutter. Alvin Colin, Barbara Nudelman, et al. to lida, Colo.; KYTV(TV) Springfield, Mo.; WDJO- KWK equipment was destroyed in spring (1973) Ronald E. Crider (50 %), Leonard Mercer (25 %) TV Duluth. Minn.; WKYH -TV Hazard, Ky.; flood; station has been off air since Sept. 21, 1973. and Leonard Stevens (25 %) dismissed at request WMGR(AM) Bainbridge, Ga.; WTCN -TV Minne- Buyer: Doubleday & Co., New York, which also of attorney for transferee (BTC-7232). Ann. April apolis, and WMPP(AM) Chicago Heights. Ill. owns KHOW -AM -FM Denver, KRIZ(AM) Phoenix, 19. WCAU -AM -FM Philadelphia -FCC granted ap- KDWB(AM) St. Paul, and in Texas, KITE(AM) plications of CBS for renewal of licenses. Opposing Terrell Hills, KEXL(FM) San Antonio and petitions by Concern Communications and Janet C. KDIIC-TV El Paso. Ann. April 12. Cable Whittaker and others were denied. on the (Action KKIM(AM) Albuquerque, N.M. (1000 khz, 10 renewal application for WCAU -TV was not taken kw -D) -Seeks assignment of license from Pearl L. Applications due to a competing application.) Action April 10. Hall to Christian Enterprises Inc. (nonstock) for $225,000. Seller: Mrs. Hall is executrix of estate of The following operators of cable television systems Frank Donald Hall (100 %). Buyers: Harold Erick- have requested certificates of compliance, FCC an- Modification of CP's, son, president, et al. also own Montana stations nounced April 17 (stations listed are TV signals KGUE(AM)- KIVE(FM) Glendive, KGVW -AM -FM proposed for carriage): all stations Belgrade. KURL-AM -FM Billings and KALS(FM) Satellite Systems Corp., Box 615, Marquette, Broadcast Bureau granted following CP modifica- Kalispell. Ann. April 17. Mich. 49855. for Redstone Arsenal (Huntsville), tions on date shown: WSNY(AM) Schenectady, N.Y. (1240 khz, t Ala. (CAC -3726): WAAY -TV, WMSL -TV, WHNT- kw -D, 250 w-N) -Seeks assignment of license from TV, WHIQ Huntsville; WSM -TV, WLAC -TV, WMEL(AM) Melbourne, Fla. -Add MEOV's to WBRC WAPI -TV, WBMG nighttime pattern (BMP- 13762). Action April 8. Radio WSNY /1240 Inc. to Schenectady Broadcast- WNGE Nashville; -TV, ers for $375,000. Sellers: Enrico F., Frank A., An- Birmingham, Ala.; WDEF -TV Chattanooga; WPFL(FM), Winter Park, Fla.- Change ant. thony J. and Guy F. Bove, and Thomas Marcuccilli WrCG, WHAE -TV Atlanta. system; ant. height 80 ft. (BMPED -1095). Action also own WGOM(AM) and WMRI(FM) Marion. Television for Fremont (CAC - April 10 . Fremont Cable Ind. Buyer: KSTT Inc., owned by Frederick 3715), Peninsula Cable Television Corp. of San WTTX(AM) Appomattox, Va.- Change trans. (70.5 %) and Judith C. Epstein (15.3 %). et al., is Mateo for San Mateo (CAC- 3716), Nation Wide site and studio location to State Road 1032. 0.6 licensee of KSTT(AM) Davenport, Iowa. Ann. Cablevision for Millbrae (CAC -3717), Vista Grande and change miles north of Appomattox trans. April 12. Cablevision for Daly City (CAC -3718) and Broad - (BMP- 13763). Action April 9. WGIV(AM) Charlotte, N.C. (1600 khz, 1kw -D, moor (CAC -3719) Brisbane Cable TV for Brisbane 500 w-N) -Seeks assignment of license from WGIV (CAC -3720), Peninsula TV Power for Sunnyvale Inc. to New GIV Inc. for $800,000. Seller: Tracy (CAC -3721), all California communities, all com- Translator actions Broadcasting Co., 100% owned by Richard B. panies at Box 10727, University Park Station, Den- Stevens, also owns KGFJ(AM) Los Angeles; ver, Colo. 80210:add KTXL Sacramento, Calif.; K12DU Saratoga -Los Gatos, Calif. (Gill In- Los Angeles; and also for Millbrae only dustries) translator license canceled (CP KPOK -AM -FM Portland, Ore., and KUTE -FM KTTV -VHF Glendale. Buyer: KQEC San Francisco and KTEH San Jose, Calif. for new station on ch 12, rebroadcasting KNTV Calif. Broadcast Enterprises Net- San Jose, Calif.) and call letter deleted at request work (100 %), licensee of WOAK(AM) Atlanta, is WGN Electric Systems Co., 2501 West Bradley by Ragan of licensee. Ann. April 17. owned A. Henry (52 %), Milton Clark Place, Chicago, Ill. 60618, for Edwards AFB. Calif. (7 %), 011en Hinnant. trustee (7.2 %), et al. Mr. K03CG Pitkin county rural area, Colo. (Woody (CAC -3752): requests certification of existing CATV Henry is lawyer. banker, and businessman in Phil- operations. Creek Recreation Association)-Broadcast Bureau adelphia, and has interest in WAMO -AM -FM Pitts- granted mod of CP for VHF translator to change burgh, WUFO(AM) Amherst, Mass., and WILD - Communicable, Box U, Cocoa Beach, Fla. 32931, frequency from ch. 3 to ch. 9; change via to (AM) Boston. Mr. Clark has interest in. services for Cape Canaveral (CAC -3747), Cocoa Beach K6OAH Crystal. Frying Pan and Roaring Fork of Joe Frazier, boxer, and Mr. Hinnant is lawyer (CAC -3748) and Brevard county (CAC -3749), all River Valley, Colo.; and change type trans. and officer of athletic management firm. Ann. April Florida: add WSWB -TV Orlando, Fla. (BMPTTV-793). Action April 8. 18. Cobb Cherokee Communications, 4441 Academy Big K64A1 Elmo Mountain, Elmo Bay, Arm KMAD(AM) Madill, Okla. (1550 khz, 250 w -D) Street, Drawer N, Ackworth. Ga. 30101, for Cobb Bay, Meleta Island and vicinity, Mont. (Blacktail -Seeks assignment of license from county. Ga. (CAC- 3725): WSB -TV, WAGA -TV. Tax Broadcast Bureau granted CP Harold E. TV District)- Cockran to Radio Station KMAD for $70,000. WGTV -TV. WXIA -TV. WTCG, WETV. WHAE- for new UHF translator to operate on ch. 64 by Seller: Mr. Cochran has interest in new FM, KKAJ TV Atlanta. rebroadcasting KXLY-TV (ch. 4) Spokane, Wash. Ardmore, Okla., now under construction. Buyers: (BPTT- 2588). Action April 2. Guam Cable TV System, Box 8170, Tannsuninf.', Glenn E. (40 %). H. E. (20 %) and Larry W. Cor- Guam 96911. for Guam (CAC- 3737): add KHJ- bin (20 %) and Gerald M. Coleman. Corbins own TV Los Angeles. KLLL -AM -FM Lubbock, Tex.: Mr. Coleman is Other actions, all services announcer there. Ann. April 12. LVO Cable of Northern Illinois. 300 Carpenter Ill. 60110. for Algoquin FCC denied application by Horace P. Rowley Boulevard, Carpentersville, KHER(FM) Longview, Tex. (105.7 mhz. 100 (CAC- 3728), Carpentersville (CAC -3729), Cary 1 by Broadcast III for review of Feb. ruling kw) -Seeks assignment of license from Radio Long- East Dun- Bureau, denying his motion for declaratory ruling (CAC -3730). Crystal Lake (CAC- 3731). view to Stereo 105 for $120,000. Seller: H. A. dee (CAC- 3732), Fox River Grove (CAC -3733), concerning allocations of procedural burdens be- Bridge Jr., president. has interest in KLUE(AM) Lakewood Village tween and broadcasters in fairness doctrine Lake -In-The -Hills (CAC-3734), public Longview and KMHT(AM) Marshall, Tex. West Dundee (CAC -3736) all cases, on ground that no ruling was warranted (CAC -3735) and Buyers (both 50 %): J. D. Osborn and Kenneth Illinois: add WMVT Milwaukee. until conclusion of wide ranging inquiry into R. Reynolds. Mr. Osborn owns and operates efficacy of fairness doctrine and other related pub- KAMC(FM) Arlington, Tex.; Mr. Reynolds is Village Communications, Suite 505, 58 North lic interest policies, which includes fairness doctrine 20% owner and general manager of KMCO(AM) Chicago Street. Joliet, Ill. 60431. for Bolingbrook, complaint procedures. Action April 16. Conroe, Tex. Ann. April 18. 111. (CAC- 3754): WBBM -TV, WMAQ -TV, WLS- WSNS Because FCC presently has only four members, TV. WCIU -TV, WGN -TV, WTTW, -TV, WKWS(AM) Rocky Mount, Va. (1290 khz, 1 WFLD -TV, WXXW, WÇFL -TV, all Chicago. and because Commissioner Robert E. Lee will be kw -D) -Seeks assignment of license from Radio absent from the country between April 19 and Franklin to Boyd Broadcasting Corp. for $100,000. Lakes Cable. 9242 North Oketo Avenue, Morton June 10, FCC has established Board of Commis- Sellers: Kermit Salyer. president. Buyer: Stanley Grove, Ill. 60053, for Lake county, Ill. (CAC -3724): sioners under provisions of Communications Act. M. Boyd (100%). 'dentists, has interests in WBLB- WREX -TV. WTVO Rockford, Ill.; WCEE -TV Board will consist of all commissioners present and (AM) Pulaski, Va., and WDAR-AM -FM Darling- Freeport, Ill.; WBBM -TV, WCFL -TV, WCIU -TV, able to act, and will be authorized to act from ton, S.C. Ann. April 17. W FLD -TV, WGN -TV, WLS -TV, WMAQ -TV, April 19 until further order of FCC upon all WSNS -TV, WTTW, WXXW Chicago: WISN -TV, matters normally acted upon by commission en KULE(AM) Ephrata, Wash. (730 khz. 1 kw -D) WITI -TV. WMVS, WMVT, WTMJ -TV, WVTV banc except matters beyond FCC's delegation au- -Seeks assignment of license from D and W Milwaukee; WTVG Joliet, Ill. thority. Action April 16. Broadcasting Corp. to Mid -Columbia Broadcasting for $112,000. Seller: Walter Bednark, manager and Dearborn Cablevision, 29 West High Street, owner. Buyers: William Nicoles, funeral director, Lawrenceburg, Ind. 47025 for Batesville, Ind. Ownership changes Thomas J. Drumheller, rancher, Gregory Click, (CAC -3727): WLWT, WCPO -TV, WKRC -TV, KULE manager (all 14.28 %), et al. Ann. April 17. WCET Cincinnati; WXIX -TV Newport. Ky.; Applications WHIO -TV. WLWD. WKEF Dayton. Ohio; WMUB- WJMT-AM -FM Merrill, Wis. (M: 730 khz, I kw- TV Oxford, Ohio; WTIU -TV, WTTV Bloomington, WETO(AM) DeLand, Fla. (1490 khz, 1kw -D, D; FM: 93.5 mhz, 3 kw) -Seeks transfer to nega- Indiana; WHMB -TV, WRTV WISH -TV WLWI 250 w-N)--Seeks transfer of control of WETO tive control of Heath Communications from Charles Indianapolis; WAVE -TV, WAS-TV, WLKY-TV,

Broadcasting Apr 29 1974 56 Professional Cards

F. LORENTZ -Established 1926 - EDWARD JANSKY & BAILEY & ASSOCIATES COHEN and DIPPELL, P.C. Atlantic Research Corporation PAUL GODLEY CO. Consulting Engineers CONSULTING ENGINEERS 5390 Cherokee Ave. CONSULTING ENGINEERS (formerly Commercial Radio) 527 Munsey Bldg. Va. 22314 Alexandria, Box 798, Upper Montclair, N.J. 07043 1334 G St., N.W., Suite 500 (202) 783 -0111 (703) 354-2400 347 -1319 Washington, D.C. 20004 Phone: (201) 746 -3000 Washington, D. C. 20005 .01( r,:bcr Member AFCCE Member AFCCE Mrmbrr AFC'('E AFCCE

& Kennedy A. D. Ring & Associates GAUTNEY & JONES LOHNES & CULVER Kear CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers Associates St., 1156 15th St., N.W., Suite 606 1302 18th N.W., 1771 N St., N.W. 296 -2315 2922 Tetester Ct. (703) 560 -6800 Washington, D.C. 20005 WASHINGTON, D.C. 20036 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 (202) 296 -2722 (202) 785 -2200 Member AFCCE Member AFCCE Member AFCCE

JR. A. EARL CULLUM, SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR HAMMETT & EDISON CONSULTING ENGINEERS & KOWALSKI 2029 K Street, N.W. CONSULTING ENGINEERS INWOOD POST OFFICE Washington, D.C. 20006 711 14th St., N.W. Radio Cr Television BOX 7004 (301) 827 -8725 Airport Republic 7-6646 Box 68, International (301) 770 -7470 DALLAS, TEXAS 75209 San Francisco, California 94128 Washington, D. C. 20005 (214) 631 -8360 (202) 223.4664 1415) 342 -5208 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

VIR JAMES JULES COHEN CARL E. SMITH JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering Computerized Frequency Surreys Suite 716, Associations Bldg. 8200 Snowville Road 9208 Wyoming PI. Hiland 4 -7010 345 Colorado Blvd. -80206 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 (303) 333.5562 Washington, D. C. 20036 Phone: 216 -526 -4386 DENVER, COLORADO KANSAS CITY, MISSOURI 64114 Member AFCCE Member AFCCE

TERRELL W. KIRKSEY E. Harold Munn, Jr., ROSNER TELEVISION JOHN H. MULLANEY & Associates, Inc. SYSTEMS CONSULTING RADIO ENGINEERS Consulting Engineer & 9616 Pinkney Court Broadcast Engineering Consultants CONSULTING ENGINEERING 5210 Avenue F. Potomac, Maryland 20854 Box 220 250 West 57th Street Austin, Texas 78751 Coldwater, Michigan 49036 New York, New York 10019 301 - 299 -3900 Phone: 517- 278.7339 (212) 246 -3967 Member AFCCE 15121 454 -7014

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COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE Oscar Leon Cuellar MONITORING CO. PRECISION FREQUENCY f0 Be Seen by 120,000 Readers - Consulting Engineer making PRECISION FREQUENCY MEASURING SERVICE among them, the decision Sta- engi- MEASUREMENTS, AM -FM -TV tion owners and managers, chief 1563 South Hudson SPECIALISTS FOR AM -FM -TV and technicians -applicants for Monitors Repaired 8 CmtiAed neers am fm tv and facsimile facilities. (303) 756-8456 103 S. Market St. 445 Concord Ave. Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 '1970 Readership Survey showing 3.2 DENVER, Colorado 80222 Phone (816) 524 -3777 Phone 16171 876 -2810 readers per copy. Member AFCCE WDRB -TV Louisville. Ky.; WIPB Muncie, Ind. Rossville, 111. -FCC authorized Hoopeston Cable ship and Morris township, Pa., has been denied by Co. to carry following TV signals on its proposed the Commission. Action April 9. MBS Cable TV, 1811 Boulevard of the Allies. 12 -channel cable system: WICD. WCIA. both Pittsburgh 15219. for Amsterdam (CAC -3744) WGN-TV, Myrtle Beach and Conway, S.C. -FCC denied and Berghnlz (CA(:- 3745), both Ohio: add: Champaign, Ill.; .WILL-TV Urbana. III.; petitions by Television Cable Co., operator of cable WLS-TV, WFLD-TV, WSNS -TV, all Chicago; for waiver WPGH -TV Pittsburgh; and for Salincville (CAC - -TV Lafayette, Ind.; systems at Myrtle Beach and Conway- of 3746). Ohio: add also WUAB, Lorain, Ohio. WAND Decatur, Ill.; WFLI rules to avoid furnishing network program exclu- WTTV Bloomington, Ind.; and WLWI Indianapolis sivity to Wilmington, N.C. Opposition Main Street. 17. WWAY(TV) Forest City TV Cable Corp. 510 (CAC-2550). Action April was filed Broadcasting licensee Forest City, Pa. 18421, for Carbondale (CAC -3750) by Clay Corp., of Corydon, Ind. -FCC authorized Old Capital Cables WWAY. Action April 9. and Fell township (CAC-3751), both Pennsylvania; cable system at -TV, -TV Scranton, Pa.; to carry following signals on new Port Arthur, denied WNEP WDAUTV, WVIA Corydon, located in Louisville, Ky., major TV mar- Tex. -FCC application by WBRE -TV Wilkes -Barre, Pa.: WOR -TV, WPIX- WDRB- Port Arthur Cablevision for certificate of compli- -TV Philadelphia. ket: WHAS -TV. WAVE -TV. WLKY -TV, to TV New York; WPHL Louisville. and WTTV ance add KATC(TV) and KLFY -TV, both La- TV. WKPC-TV. WKMJ, fayette. La., and KTRK -TV Houston, to its cable Clearview Cable, U.S. Highway 17 and Eighth Bloomington, Ind. (CAC -2361). Opposition by Avenue South, Surfsidc Beach, S.C. 29577, for Orion Broadcasting (WAVE -TV) was denied. Ac- system at Port Arthur. Action April 9. Surfside Beach (CAC -3738). Litchfield Beach tion April 18. Kennewick. Wash -FCC denied petition by Ap- 3739), Pawleys Island (CAC -3740), Socastee ple Valley Broadcasting, (CAC- Clive, West Des Moines and Des Moines, Iowa licensee of VHF station (CAC -3741). Georgetown county. South Carolina - KVEW Kennewick, for cease and desist orders and Worry FCC authorized Hawkeye Cablevision to carry fol- (CAC-3742), and portions of county (CAC- systems: WOI necessary emergency relief against Teleprompter 3743). all South Carolina: add WITV Charleston. lowing signals on its cable TV -TV Ames, Iowa; -TV, KDIN -TV. WHO-TV Cable Communications Corp., operator of cable S.C.' WITG Washington. D.C.; WVAN -TV, KRNT systems at Walla Walla and Richland- Wash., and WTOC-TV Savannah, Ga.: WHKY -TV Hickory. Des Moines; WTCN -TV Minneapolis, and KBMA- against -Cable City, Mo. 1876, 2731). Ac- Micro Communications Corp., opera- N.C.: WGGS -TV Greenville. S.C.; WTCG Atlanta; TV Kansas (CAC -1697, tor of cable systems at and Pasco, tion April 17. Kennewick WUNJ -TV Wilmington, N.C.; WRET -TV Char- Wash, (CSC -71). Action April 18. lotte, N.C. Livermore Falls, Livermore and Jay, Me. -FCC denied applications of Oxford Cable TV Corp. for Kenova, Ceredo and unincorporated areas of Mount Cities TV Cable. 116 West Third Street. certificates of compliance to add WSBK -TV Boston Wayne county, W.Va. -FCC authorized C.K. Video Mount Pleasant. Tex. 75455, for Mount Pleasant, to its existing seven -channel cable systems at Liver- to carry following signals on its cable TV systems: Tex. (CAC -3753): requests certification of existing more Falls, Livermore and Jay (CAC -1642 -3, 1652). WSAZ -TV, WHTN -TV, WMUL -TV. all Hunting- CATV operations. and refused waiver that Oxford requested to avoid ton. W.Va.; WKAS Ashland, Ky.; WKMR More- Master Cable TV Systems and Community Tek - activation of public- access channel for each system. head- Ky.; WCHS -TV Charleston, W.Va.; WXIX- Cable of Seattle. both 1422 34th Avenue, Seattle, Action April 17. TV Cincinnati; WSWP -TV Grandview, W.Va.; WOUB -TV Athens, Ohio (CAC-3683 -5). Commis- Wash. 98122, for Seattle (CAC -3722 and CAC - Berlin and Ocean City. Md.-FCC denied appli- 3723): add CHAN -TV Vancouver, B.C. sion granted C.K: s request for partial waiver of cations of Eastern Shore CAN for certificates of rules to allow three systems to share one set of compliance to add WDCA -TV Washington to its access channels. Action April 17. Final actions existing cable systems at Berlin and Ocean City Woodruff and Arbor Vitae, authorized Teleprompter of (CAC -854-5). located in the Salisbury, Md., smaller Wis.-FCC author- Mobile, Ala. -FCC in smaller ized Pine Tree Communications to carry following Mobile to add WTCG Atlanta; WGNO -TV and TV market. Under rules, cable systems Biloxi, markets may carry only one independent signal, signals on its proposed cable systems at Woodruff WYES -TV New Orleans, and WMAH waiver that section. and Arbor Vitae (both in small TV market of Miss., to its existing cable systems at Mobile, and Eastern Shore requested of Action April 17. Rhinelander. Wis.): WAEO -TV Rhinelander; Prichard. Chickasaw, and Mobile county, Ala. WAOW -TV and WSAU -TV, both Wausau, Wis.; (CAC-1094. 1095. 1096. 1097). Teleprompter of Mo- Dalton. Mass. -FCC authorized Warner Cable of WNPB and WLUC -TV, both Marquette, Mich. bile was also granted certificate of compliance for Pittsfield /Dalton to add WSMW -TV Worcester. and WLUK -TV Green Bay, Wis. (CAC-2350.1). new system at Saraland, Ala.. served by same head Mass., to its existing cable system at Dalton, located Action April 17. and presently serving four existing systems (CAC- within Albany -Schenectady -Troy. N.Y., major TV 1098). Action April 17. market. Carriage of New York independent sta- Following applications for certificates of compliance tions WOR -TV and WPIX was denied. FCC also were dismissed at request of applicant on date Somerton, Ariz. -FCC authorized Micro-Cable shown: Communications Corp. (Valley Telecasting Co.) to denied request for carriage filed by Faith Center, signals on its proposed cable TV licensee of WHCT -TV Hartford, Conn. Action Resort Television Cable Co., for Hot Springs, carry following 17. systems located within Yuma. Ariz.. smaller TV April Ark. (CAC -949) on March 26. Cardinal Telecable market: KPHO -TV, KTVK, KAET, all Phoenix; Ogallala, Neb. -FCC authorized Ogallala Cable Corp., for Paris, Ill. (CAC -1659) on April 15. Yuma; El Centro. Calif.; and to add independent Los Angeles sig- KBLIJ-TV KECC -TV TV following Top Vision Cable Co., for Owensboro, Ky. (CAC - XHBC -TV Mexicali, Mexico (CAC -970). Proposal nals to its system: KCOP, KHJ -TV, KTLA and 274) on March 25. Hyper-Video, for Durham by Valley Telecasting to carry additional distant KTTV (CAC -736). Action April 16. county, N.C. (CAC-1727 KHJ -TV, and 1780) on April 17. signals of KOOL-TV Phoenix; KCOP, Johnstown and and Los Angeles. and request Gloversville, N.Y. -FCC author- Cablevision of Fredericksburg, for Fredericks- KTLA KTTV, all ized Sammons Communications to carry waiver to allow it to carry following burg- Spotsylvania, and Stafford, all Virginia (CAC - for of rules additional signals on its systems at Johnstown and Glovers- signals were denied. 17. 2866 -8) on March 25. Action April ville, located in Albany- Schenectady -Troy, N.Y.. Bakersfield, Calif. -FCC authorized Warner Ca- market: WAST, WTEN Albany; WRGB, WMHT ble of Kern County to add KMPH(TV) Tulare, Schenectady; WKTV Utica, N.Y.; WOR -TV, WPIX Action on motion Calif., to its existing 12- channel system at Bakers- New York, and WNJU -TV Linden, N.J. (CAC - Administrative Law Judge Byron E. Harrison in field. smaller TV market (CAC -2218). Oppositions 975-6). Oppositions by Sonderling Broadcasting Mankato and North Mankato, Minn. (Minnesota to addition of KMPH, filed by residents of the Corp. (WAST) and Albany Television (WTEN). to CATV) cable TV proceeding, granted Minnesota Bakersfield area, school officials, and city and coun- carriage of WOR -TV, WPIX and WNJU -TV were CATV's petition for waiver of hearing to extent ty authorities, were denied. Action April 9. dismissed as moot. Action March 28. that hearing proceeding is terminated, but denied Menlo Park and San Mateo county, Calif. -FCC Moreau, N.Y. -FCC denied application by Cham- requests that presiding judge determine that no authorized Cablecom- General to carry following plain Cablevision for certificate of compliance to cease and desist order should issue; and certified California signals on new cable systems at Menlo construct and operate cable TV system at Moreau, proceeding to commission for disposition (Doc. Park and unincorporated areas of San Mateo county, located partially within Albany-Schenectady -Troy, 19944). Action April 15. contiguous to Menlo Park, located within San Fran - N.Y., market, and to carry New York stations clsco-Oakland -San Jose major TV market: KGO -TV, WAST and WTEN Albany; WRGB, WMHT Other actions -TV, Schenectady: WOR and KRON -TV, KPIX, KEMO-TV, KUDO, KBHK -TV WPIX New York Holyoke and South Hadley. Mass. Francisco; (CAC-779). Action 16. -FCC ordered KQED, KQEC, all San KTVU Oak- April Video Enterprises, operator of cable systems land; KGSC -TV, KTEH, all San Jose; at KNTV, Tulsa, Sapulpa, Sand Springs. and Broken Arrow, Holyoke and South Hadley. to show cause why it KCRA -TV, KXTV, both Sacramento; KOVR Stock- Okla. -FCC authorized should not cease and desist from further ton: -TV Monterey, and Tulsa Cable Television, carriage KSBW Salinas; KMST Sapulpa Cable Television, Sand Springs Cable of WSBK -TV Boston in violation of smaller San Mateo -1686. 1687). Action Tele- mar- KCSM -TV (CAC vision and Broken Arrow Cable Television to add ket signal carriage rules. In Dec. 9, 1971, petition April 17. distant, independent signal of KBMA -TV Kansas which sought show cause order, WHYN -TV Spring- Newark, Santa Clara- Milpitas, Los Gatos, Monte City, Mo., to their existing cable systems in Tulsa field, Mass., asserted that carriage of WSBK -TV Sereno, unincorporated portions of Santa Clara major market (CAC -2265.8). Action April 17. began without proper notice and constituted im- portation of distant signal violation county, all California -FCC authorized Teleprom- Pennsylvania in of rules. pter systems to add following signals: KTLA Los -FCC granted applications by Cen- Action April 17. Angeles, KTXL Sacramento; -TV, tre Video Corp. (CAC- 1994. 2071), Washington KTSF KUDO, Channels (CAC- 2072 -77), National Cable Television Review board in Hanover, Pa., cable proceeding both San Francisco; system also au- Santa Clara Corp. (CAC -2078 -88), Armstrong Utilities (CAC - denied motion by Penn-Mar CATV for extension of thorized to add KMST Monterey (CAC -2179. 2180, 2090 -1). Bethel Park TV Cable Co. (CAC -2092) and time through May 1 in which to file appeal from 2965, 2181, 2183, 2187, 2188). by Opposition Con- Dynamic -2093 -98) Law John H. Conlin's ruling of tinental Urban Television licensee Cablevision (CAC for certificates Administrative Corp., of KGSC- of compliance to add WKBF -TV Cleveland and March 15, which dismissed with prejudice applica- TV San Jose, Calif.. to carriage and of KTLA WUAB Lorain, Ohio, to 104 cable TV systems in tion of United Telephone Co. of Pennsylvania for KTXL was denied. Action 10. April Pittsburgh area. Requests for certification to carry certificate of convenience and necessity to construct Middletown, Middlefield, Cromwell, East Hamp- New York on six systems operating from headend and operate cable facilities in Hanover, and termi- ton and Portland, Conn. -FCC authorized Tele- at Connellsville, Pa., were also granted. Action nated proceeding (Doc. 19711). Action April 9. April 17. prompter Connecticut CATV Corp. to begin cable New Jersey-FCC ordered Clear Television Cable Broadcast TV service (CAC-1582 -86). Objections by Perryopolis and Perry township, Pa. -FCC au- Corp., operator of proposed cable systems at Ocean Plaza, licensee of WTIC -TV Hartford, Conn., were thorized Video Link Ltd. to carry following signals Gate, Pine Beach, and South Toms River, and ex- denied. Action April 16. on its cable TV systems: KDKA -TV, WTAE-TV. isting systems at Berkley township and Beachwood Flagler Beach, Fla. -FCC authorized Flagler Ca- WIIC-TV WQEX and WPGH -TV Pittsburgh; borough, N.J., to show cause why it should not ble Co.'to add distant signals of WTLV and WJKS- WKBF-Ts Cleveland; WUAB Lorain -Cleveland; cease and desist from further violations of section TV Jacksonville, Fla., to its existing cable system WTRF -TV Wheeling, W.Va. - Steubenville, Ohio; 76.57 of rules on its systems at Berkley and Beach- at Flagler Beach, located in Orlando-Daytona Beach WJAC -TV Johnstown, Pa.; WSTV -TV Steuben- wood, communities located outside of all TV mar- major TV market (CAC- 2775). Opposition of Cow- ville- Wheeling (CAC -1669 -70). Commission granted kets. Systems must carry. on request, any of 15 les Florida Broadcasting, licensee of WESH -TV requested temporary waiver of rule which author- stations which place predicted Grade B or better Daytona Beach, was denied. Action April 17. izes cable system in one of first 50 major markets contour over these communities (Dots. 20039-40). to carry minimum of Action April 17. Walker county, Fort and Chickamau- three independent stations. Oglethorpe Action April 17. ga, Ga. -FCC authorized Battlefield Cablevision to carry following signals on its systems serving com- Philipsburg boro, Pa, area -FCC denied petition Rulemaking action munities located within Chattanooga major TV mar- by Moshannon Valley TV Cable Co. for reconsid- FCC proposed amendment of cable TV rules to ket: Chattanooga stations WRCB -TV, WTVC, eration of commission action adopted Nov. 21, 1973, allow cable systems to carry late -night programing WDEF -TV, WTCI, and WRIP -TV; Georgia sta- which denied its request for certification to add New on otherwise unauthorized signals when stations they tions WCLP -TV Chatsworth, and WHAE-TV and York to its systems at Philipsburg boro, Rush town- must carry are off air (Doc. 20028). Comments may WTCG, both Atlanta (CAC-1375 -7). Action April ship, South Philipsburg boro, Osceola Mills boro, be filed on or before May 31, and reply comments 17. Chester Hill boro, Decatur township, Boggs town- by June 11, 1974. Action April 17.

Broadcasting Apr 29 1974 58 See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

Help Wanted Announcers Help Wanted Announcers Continued RADIO Continued Kentucky -Immediate opening for versatile announcer. Looking for Radio people-with pride, Sales pay additional to announcing. Top money for Help Wanted Management dedication, am- right individual. write. Call 606- 248-5842. bition, honest effort. Security in non -pollution area. Don't Good schools, colleges, churches, sporting, family Expanding group broadcaster needs retail sales man- living. A -Strong personality to handle afternoon ager for black format station medium southern Sales people, announcers, engineer needed. Send resume, references to drive and production schedule. TV- affiliation pro- market. Three to five experience required. picture and Box D-235, years BROADCASTING. vides opportunity to eventually do some work on Must have proven, stable background and be a hard the tube. Send pic, air- check, and resume to Allen driver. $9,000 & override, opportunity for station Strike, P.O. Box Small market radio station in Maryland seeks chief 699, Elkhart, IN, 46514. E.O.E. management within 18 months. Equal Opportunity announcer /news director. Please send application Employer. Box D -141, BROADCASTING. Announcer who can swing with Modern Country, and credentials to Box D -238, BROADCASTING. good station. Send tape, letter and picture to Box General FM. 585, DeSoto, MO 63020. Manager. Major market Prefer appli- Looking for a small market with a future? Have a cants on the way up! Mail resume to Box D -176, First? If you are mature in attitude and action, and BROADCASTING. can think out minor problems without constant super- Modern Country Station in Midwest looking for Country jock. Must have good voice. Contact General vision, this A -1 small market Oklahoma station can Exceptional opportunity available to qualified radio use you. Send resume, references, and salary re- Manager, 217 -528.3033. executive capable of assuming total operating re- quirements. This job for someone who is ready to #1 sponsibility for 10 station group. Includes 5 AM settle down -not for drifters or primadonnas. Write: Midwest modern country AM needs jock who can sell. $10,000 first year. Pros only. Send tape stations and 5 FM stations with separate program- Box D -247, BROADCASTING. + ming. Candidates must have radio management back- and resume to P.O. Box 1209, Mt. Vernon, IL 62864. ground in competitive markets. Age open. Attractive PD- morning person. Award -winning Eastern regional location. $60,000 salary plus incentive. Ownership station wants to combine our proven creative talents Experienced afternoon jock for Cl-type format at Mid Atlantic AM. week, paid vacation, hospitaliza- possible. Send for an interview, confidential resume with your air, copy and production talents. Plenty Six day to Box D -177, BROADCASTING. of popular music, featurettes, public involvement. tion and insurance. Opening about June 1st. Send lape, resume and picture to Suite 311, 3101 Washing- New, different and exciting concept. Box D-257, Selling sales manager for profitable small market BROADCASTING. ton Avenue, Newport News, VA 23607. ME. N.E. station. 515,000 plus to start with management potential for the right person. Open immediately. Solid, mature, experienced entertainers needed for Help Wanted Technical Box D -220, BROADCASTING. contemporary station in upper Midwest. Must be able to take direction. Good production a must. Rush Ready to move up? Excellent opportunity In the Sales manager for award -winning, exciting Eastern resume and salary requirements to Box D-274, midwest for an up and coming engineer who is station. Must be good salesperson, with strong ability BROADCASTING. ready to assume the responsibilities of Chief Engi- to motivate and direct others in selling. Good pack neer. At least three (3) years experience necessary. age for right individual. Box D -256, BROADCASTING. Wanted in Southeast, experienced announcer. Must All Inquiries confidential. All Inquiries will be have deep resident voice, read well, stable, and answered. Send resume to Box D -154, BROAD - Station Manager for expanding Rocky Mountain group. reliable. Send resume and recent photo. Box D-285, CASTI NG. Prestige station is top rated in programing and sales BROADCASTING. in 3 station market. Send sales and programing Director of Engineering -for a large AM -FM operation philosophy, resume, picture and 1973 income. Box 10,000 watt KGGF wants MOR jock who is strong on in Northeast. Successful applicant will be required to D -272, BROADCASTING. news. Extra work available as basketball color per- immediately assume responsibility for the entire engi- son. Opening effective mid July. Tape and resume neering department including: budgets, union negotia- Manager that's excellent in Sales needed for Small to: Bill Miller, KGGF, Coffeyville, KS 67337. 316- tions, proofs and directional AM pattern. Proven suc- Market Daytimer in Southwest Missouri. Good facili- 251 3800. cess in all the above areas and a Bachelor of Science ties and market. Good opportunity. Send details, or equivalent in experience is a prerequisite for this position. Excellent opportunity for further advance- picture, no tapes. Box D -279, BROADCASTING. Wanted: Rock announcer to entertain. No beginners. ment to Corporate Engineering Manager. An equal Bob & KSMN, Mason Miller, KISS City, IA 50401. opportunity employer. Salary up to $25,000 for the Help Wanted Sales right person. Box D -211, BROADCASTING. Radio as a ? Willing to learn? First ticket required. If interested contact Program Director, Radio Studio Engineer, 1st class, board operation, Recant college with Radio/Television Degree graduate Steve Campbell, KPOW. Box 968, Powell, WY 82435. studio and remote recording, maintenance, no air and sales experience can move quickly into top man- work. Midwest university station. Send resume to agement with expanding radio and television group. All replies answered. Send resume to Box D-41, Announcer -Chief Engineer -Experienced family person. Box D -276, BROADCASTING. BROADCASTING. First phone seeking permanency. Excellent college town, ideal to raise children. General maintenance, Chief Engineer wanted by mid -south 5 KW Fulltimer. good voice market, DA -2. This is not another job Sales opportunity. Midwest city, under 40,000. Box for limited announcing. MOR, some coun- Medium lust try. Excellent facilities with professionals. Big city but a lifetime opportunity for an energetic pro. 1st D -197, BROADCASTING. sound in small market. FM coming. Start 800 right phone and some experience required. An Equal Op- person, plus benefits. Send tape or call Dick Johnson, portunity Employer. Send resume Box D -297, BROAD- We're looking for a rare combination-a knowledge- Paul Buenning, KWEY, Box 587, Weatherford, OK. CASTING. able, pro- sounding sportscaster who does football, basketball, hockey and baseball play -by -play -and an Nome, Alaska needs qualified engineer. Our 10 KW honest, aggressive salesperson who knows how to Do you like working nights? We've got a good job for a good person. Contemporary and gold format, noncommercial AM is main source of info, etc., for sell. Sports talent fees plus commission. We're an 90 Eskimo villages. Must be single, with ideals and in a excellent facilities. $150.00 to start. Send picture, upper Midwest contemporary university city. interest in things piritual and experienced to take Please send resume to Box D-273, BROADCASTING. resume and tape to Alan R. Bishop, WCOD, 105 Stevens St., Hyannis, MA 02601. C.E. position immediately. Must also do daily board shift. Licensee is Catholic Bishop of Northern Alaska: Immediate opening for salesperson. Some board work. easy and CW music with educational and MOR format, KFLY, Corvallis, OR 97330. Contemporary Announcer. 1st phone, excellent religious spots. (New '70 Collins /Moseley gear, been opportunity with 5 kw network affiliate in lovely Vir- hitch with ginia University City. Opening due to promotion with- called nicest setup in Northwest. One year Opportunity- established station. Salary, commission. room and board, no salary. Trying to build a Rush air -check, and Send resume, sales record. KFRO, Longview, TX in. resume, requirements snap- in and helping to P.O. Box Charlot- Christian community interested people 75601. shot Don Martin, WCHV, 5387, them with Jesuit tesville, VA 22903. help themselves. Staff affiliated Volunteer Corps. Resume, tape, and photo: Fr. Jim Tired? See my "Tired" ad in display section under Poole, S.J., KNOM, Box 988, Nome, AK 99762. Radio Help Wanted. WGAC Radio Augusta, Georgia, is seeking applica- tions to fill midday show and early evening talk Immediate Opening for a Transmitter Engineer. Some show. Ability to communicate a must. Warm friendly board work. Station WAMD, Aberdeen, MD 21001. Help Wanted Announcers delivery. Salary commensurate with ability, experi- ence. WGAC is number 2 rated, easy MOR. Reply If you are a smart technician who lives and breathes A with First Phone and some technical ability. to Bob Young, WGAC Radio, P.O. Box 1131, Augusta, electronics and would like to do sophisticated main- GA 30903. Equal Opportunity Employer. Send resume and wage demands. Box D -132, BROAD - tenance, construction, and repair on a 5000 -watt full - CASTI NG. time AM broadcast station and a growing 70 -mile Need energetic, enthusiastic announcer, experience CATV system 35 miles west of Philadelphia, working Contemporary MOR, mid -East. PM drive with enough preferred, but will accept beginner with potential. in a pleasant, well -equipped laboratory under capable, experience to help with programming. Immediate Must be able to read. WIGS FM -AM, Gouverneur, sympathetic supervision contact Louis N. Seltzer, Radio N.Y. Opening is immediate. 315-287-1230. opening. Send resume. Box D -160, BROADCASTING. Station WCOJ, at 215. 384 -2100.

Ambitious announcer can make more money in sales. Air personality with third endorsed ticket. Adult WPGC Washington, D.C.'s contemporary giant is now Midwest. Box D -198, BROADCASTING. contemporary format, 35 miles north of N.Y. City. accepting applications for future openings to our Excellent benefits. 5 years experience. Send tape and transmitter staff. Background should preferably in- Experienced male or female DJ- Salesperson for top - resume to Gerry Desmond, WLNA, Peekskill, NY clude experience with high power AM and FM trans- rated MOR station in small Virginia market. Must 10566. 914- 737 -1124. Equal Opportunity Employer. mitting equipment. We are looking for engineers who have track record, skills in sales servicing, production enjoy getting involved in their work. Also looking and board work. The person you will replace was Small market station seeks addition to staff. We're for a qualified summer replacement person. Send promoted to manager. Excellent working conditions, looking for good production, down -to -earth delivery. resumes to WPGC Engineering, Box 8550, Washing- salary and extra benefits. Please furnish photo, refer- No hype. Live on the U.S.-Canadian border and love ton, D.C. 20027. No calls please. ences and salary requirements. Equal opportunity it. Tape, resume, ref. required. WSLB, Box 239, employer. Box D -208, BROADCASTING. Ogdensburg, NY. 315- 393 -1100. Sales Engineer. Jampro is expanding its sales force and needs two experienced sales people. A good Southeastern country powerhouse seeking experienced Leading adult music station would like to hear audi- background in broadcast equipment sales is helpful. announcer with proven track record. Extraordinary tion tapes from staff announcers interested in filling You'll be trained in antennas, prior to sales assign- production ability, and music director's experience. future vacancies when they occur. Good wages, sta- ment. Excellent opportunity for the right person. Excellent pay, working conditions, and fringe benefits. bility, new facilities. Equal opportunity employer. Send full resume with Qualifications to: Jampro An- Send complete resume with salary requirements, and Tape and resume to: WSRS, P.O. Box 961, West Side tenna Company, P.O. Box 28425, Sacramento, CA photo to Box D -224, BROADCASTING. Sta., Worcester, MA 01602. 95828. An Equal Opportunity Employer.

Broadcasting Apr 29 1974 59 Help Wanted Technical Continued Situations Wanted Management Situations Wanted Sales Continued Chief Engineer -AM & FM; major market, East Coast, Sales Manager ready to be General Manager in top $10,000 call P. D. 301 -358 -9600. 25 market. Proven performance with major group. +, Sales phone. Mature adult seeks stable 33, married, degree, outstanding references. Box D -53, /Announcer /first MOR 'station. Will relocate to California or other Chief Engineer for NBC -UHF with 5 kw AM and BROADCASTING. D -255, 50 kw Stereo FM affiliate. Transmitter-studio mainte- areas. Box BROADCASTING. nance experience required. Good opportunity in cen- Large market General Manager needs greater chal- tral Connecticut. Contact P. Gilmore at 203 -755- lenge and financial opportunity. Doubled gross in top Situations Wanted Announcers 1121 or 203- 333 -5551. 10 market station in three years to.$2,000,000. Mar vied, mid -30's, well educated and willing to relocate DJ, Tight Board, good news and commercial delivery, Help Wanted News anywhere for $40,000 plus with right company. Box can follow directions, willing to go anywhere . . . D -55, BROADCASTING. NOW. Box A -134, BROADCASTING. KFRC San Francisco. Now searching nationwide for Ambitious young medium market Sales Manager in- First Phone Communicator. 6 yrs. experience medium a superb contemporary news commentator. Tapes, terested in logy term growth with expansion minded markets. Highly motivated. Reasonable salary. Box resumes to Dave Cooke, News Director, 415 Bush group. All offers considered over 25K. Box D-56, D -120, BROADCASTING. Street, San Francisco, CA 94108. An Equal Oppor- BROADCASTING. tunity Employer. M/F. Young woman, 21/2 years top ten market experience. Aggressive young Sales Manager at small market Medium Market 100% Country AM trying to locate Intelligent and competent. Don't hire a token. Get AM station seeks GM position. Box D -167, BROAD- someone who can really do the ¡ob. Box D-229, talented news personality. Tape and resume to Kay CASTING. Douglas, KXRB, 100 N. Phillips, Sioux Falls SD BROADCASTING. 605 -336 -7393. Sales management pro desires move. 10 years GM Female personality, BS Radio-TV, 3rd endorsed, 22, experience. 35. Degree. Much knowledge of reps, seeks rock, Top 40, MOR challenge. I'm professional, Newsperson. 5,000 watt AM looking for a real go- agencies, FM, renewals, budgets, group operation. creative and to radio and music. Experi- getter, take- charge newsperson. Experienced news re- Box D-181, BROADCASTING. dedicated porter who can really dig, write, and air local news enced rock and production director. Available June 1st. Box D -241, BROADCASTING. Opportunity for play -by -play. Applications from mi- General Manager, 31, with 10 years broadcasting ex- nority group members encouraged. WCOJ, Coates- perience. last 7 years same employer in major market. ville, PA. 215-384-2100. DJ, Announcer. Experienced, dependable, creative/ Background in sales and programing. I know how to get the most out of your station and employees. versatile, aggressive sales, tight board, third endorsed, authoritative, college grad., special societal research Experienced Newsperson Available immediately. Box D -199, BROADCASTING. for aggressive news depart- reports. Box D -246, BROADCASTING. ment. Must gather, write, do ad libs and interviews plus a good on -air newscast. Contact Jim Martin, Up your ratings! Dynamic, take- charge Operations/ Beginner needs start. Willing to anywhere. Tight News Director, WDBO, Orlando, FL. 305 -425-1677. Program Manager will fire up your major market AM go or FM! The bigger the challenge, the better) Box D- board, good news and commercial. Ready now. Box 227, BROADCASTING. D-250, BROADCASTING. Help Wanted Programing Need Superb Sales team recruiter, builder, leader? Unique, creative midday personality seeks stable sta- Production, Others Equally outstanding professional GM? I'm both) tion. First phone, ten years experience. All locations Creatively managed mor, black, talk, modern con- considered but prefer warm climate. Box D -259, BROADCASTING. Program Director, medium /small market. Announcer temporary formatted stations. Television too! Docu- know MOR programing; supervise 4 -man staff; ramrod mented successes. References. Box D -239, BROAD- production; handle board shift; handle interview CASTING. If you're looking for a young, creative, versatile, show; fully responsible for programing; prefer 1st witty, aggressive DJ with a good voice and active phone; must know logging rules; decent salary; lovely GM /Station or Operations Manager. In Top 5 Mar- mind, as well as true star potential, I am your man! upper midwest town. Do not reply without heavy ket, seek small /medium New England market. Know Tape and resume on request. Write Box D -294, experience) Box D -192, BROADCASTING. programing, sales, administration, news, license ro- BROADCASTING. newel. Can achieve maximum results at or under budget. Will invest in station. Box D -249, Announcer /Sales /First phone. Mature adult. Manage- Program -salesperson "right" director for small market Mary- BROADCASTING. ment material. Seeks stable MOR station. Now resides land first resume station. Must have ticket. Send and upstate New York. All areas considered. Box D -296, wage demands. Box D -240, BROADCASTING. Eight year broadcasting professional seeks manager- BROADCASTING. ship of growing FM. Hot track record in FM sales Southeast, medium market, stable, group owned needs (56 market) and programing will fire up your dormant Experienced D.J., music director 3rd phone. "I working program- production ager who knows how FM, producing revenue and ratings. Resume available love': modern country, long air shifts. Co-operative, to produce a sound and build s a staff that will get to serious inquiries. Box D -251, BROADCASTING. creative. Relocate anywhere. Box D-304, BROAD- listeners. Maybe you are number two now and feel CASTING. you are ready to move up. $10K plus benefits for Medium market general manager came up through the right individual. FOE. All replies confidential. programing, switched to sales 8 years ago. Effective Beautiful adult continuous music. EZ, MOR. Major Box D -254, BROADCASTING. motivator able to make it happen at your large market experience. Now employed. Good voice, fam- market station. 34, degree from major rsity, ily man. Third endorsed. Impeccable industry refer- ready for the right move, now. Box D-265, n BROAD- ences. Salary negotiable. All eastern and southern O ding creative production individual. Willing to CASTING. markets considered. Tape, resume. Box D -308, BROAD - trade approximately one year's services, at an aver- CASTI NG. age medium market compensation. For unique oppor- tunity for with Small market sales and programing pro ready for advancement, exceptional compensa- general management. Jock /Production. 21/2 years experience major market. tion. Ability to handle some automation programing the move to larger market GM now in small market, improved profit picture 89% Top -40 MOR. For resume and tape write "Available," chores helpful. Write or call Sidney King, KVOC, 256 Primrose Ave., Syracuse, NY 13205 or call 315- Casper, WY 82601. 307- 265-2727. in the past two years. 27, BS, family, with a burning desire to succeed in a larger market. Box D -268, 478 -3248. BROADCASTING. "Take Charge" operations director for medium market, A Pro is looking. 13 years experience. First phone. partly automated, station, with expansion plans that Sales is my forte, and I've been the number I sales- MOR/Country /News. Top 30 market background. Pre- Southeast. 1-205-476-4980. will provide exceptional opportunity for advancement. man in a top 25 market station for the past three fer Must have organizational experience- references. years. Now I'm ready for the move to sales manage- (Production ability helpful.) Call 307 -235-3380, or ment, preferably in a medium or major market. 30, Three years experience. Good production. Seeking write Box 2090, Casper, WY 82601, KVOC Radio. 7 years in radio, married, degree. Box D -270, BROAD. warmer climate. Prefer uptempo MOR; top 40. Tal- CAST! NG. ented. 33 years old, married. References. Third en- dorsed. Norman Maine, Box 154, East Haddam, CT If Production is your bag and you love evening air 06423. 203 -873 -8996. work, we may be looking for you. Excellent salary Small market sales manager desires move up as your and benefits. You must be young and aggressive and medium or large market sales manager. 6 years in a rep, 2 with an agency. 33. BA, Spanish D.J. 3rd endorsed, can also speak, write and have minimum 2 years experience. Send tepe (not radio, 2 with proven track record. I'm the man who can add to read English. Experienced. Call George, 203.621.0596 returnable) with resume immediately. Opening must morning hours please or write to 331 Mill St., South- 1st. Radio your bottom line! Box D-271, BROADCASTING. be filled by June Market of 60,000 with 6 ington, CT 06489. outlets. Contact: Kent Thurston, Operations Manager, WBEC Radio, P.O. Box 958, Pittsfield, MA 01201. Looking for management position Midwest, Midsouth. Have programmed, announced, sold, managed small First Phone Announcer. 2 years commercial radio, 2 station. Honest reliable. Prefer adult, big band, years college radio. Single, 23, seeking small or Associate producer: 50,000 -watt Stereo public radio country formats. Box D -277, BROADCASTING. medium market station in Southwest. (Prefer oldies.) station. Produce, host shows, develop program mod- Excellent reader, pleasant voice, good commercials, ules. E.O.E. Send resume and audition tape to Chicago, Washington, Detroit, Miami, Atlanta. Com- tight board, very cooperative. Afternoon or evening WMOT-FM, Box 3 M.T.S.U., Murfreesboro, TN 37130. petitive markets! Top -rated shows in every one. After shift, no mornings, please! Mark Solomon, 853-D 25 years, Rock and C&W, super qualified to manage Longacre, St. Louis, MO 63132. 314 -997 -5919. Position your operation! Southeastern owners preferred. Cur- Open -Asst. Professor to teach Radio Broad- rently big gun. commensurate Available for vacation relief work in S.E. U.S. Ex- casting. Preferred qualifications: Master's or equiv- Chicago radio Salary with market. Box D -299, BROADCASTING. perienced announcer -engineer -TV studio technician. alent; teaching experience; operating experience in Telephone: 813- 453-4072 Mr. Logan. commercial station; knowledge and experience in advertising, public Full charge general manager, sales manager, 31, other media, relations. Salary Smooth, low -key with top range: -$14,805. Send application Profes- fourteen years broadcasting, prefer Midwest or South. experienced pro produc- $8,837 to: tion capabilities looking for major or medium sional Personnel Records Clerk, Lane Community Col- 606. 277-8791. market. Specialty is Progressive/Top 40, also experi- lege, P.O. Box 1 -E, Eugene, OR 97401. Must be post- enced in M.O.R. Tape, picture, and resume available marked no later than May 1. Emergency!! Available after May 15th. Currently managing in Memphis. Excellent solid background on request. Terry Hopkins, 3230 West Willow Street, and track record. Call Jack Carpenter 901 -725 -7657 or Lansing, MI 48917, 517 -3934964. Radio Editor to produce programs for tape news serv- 901-362-0320. ice from Virginia Tech, a land-grant university with 1st Phone -Four years experience tight board, bright, a multi- college campus. Requirements are BS degree happy sound. Immediate. Rock radio preferable. plus two years experience in radio tape production Situations Wanted Sales Sunny, 1- 717 -742-7404. with demonstrated writing experience. Starting salary $8,400 with full state employee benefits. Opportu- Selling salesmanager/salesman, 15 years versatile ex- DJ Combo, 2 yrs. exp., 3rd endorsed, college grad, nities for film TV and print news. An Equal Oppor- perience, radio and television. Local, regional, agency excellent production. Can write and deliver news, tunity Employer. Send tape, resume and photo to Judy sales, administrative, programing, engineering, "the comedy. Will relocate. Call 212- 367 -6696 or write Thomas, Personnel Office, VPI J. SU, Blacksburg, VA works." Mature. Honest. Dependable. Compatible. Robert Henry, 2440 Sedgwick Avenue, Bronx, NY 24061. Box D-253, BROADCASTING. 10468.

Broadcasting Apr 29 1974 60 Situations Wanted Technical Situations Wanted Programing, Help Wanted Technical Chief engineer with heavy experience in automation, Production, Others Continued directional AM, stereo FM looking for challenge in top 50 market. 33, BSEE, 1st phone, strong mainte- Chief Engineer for university instructional studios. Major market program manager with proven track monochrome FM. nance. Box D-267, BROADCASTING. Maintain TV, small $10,000 -$11,500 record available for right opportunity. Creative and plus extensive fringes. Affirmative action, Equal Op- good administrator. 28, married, require minimum portunity Employer. 517.774 -3852. Radio chief engineer soon to retire looking for new 24K. Box connection. Employment D-54, BROADCASTING. as chief not necessarily a Chief Engineer for NBC -UHF with 5 kw AM and contributing factor. Prefer Southeast state. I have Big. voiced, 28, with the personality make 50 kw Stereo FM affiliate. Transmitter-studio no employer problems, to it mainte- no family problems and no happen on your major market station. Experienced in nance experience required. Good opportunity in financial problems. Box D -280, BROADCASTING. medium market adult contemporary and country. Sta- central Connecticut. Contact P. Gilmore at 203.755- tion went from 4th to 1st in my time period in two 1121 or 203.333 -5551. Situations Wanted News books. Now I'm ready for the advancement I de- serve. Box D-266, BROADCASTING. Switched" with first phone, must have experience 11 years Radio-TV journalist seeks Florida job. Expe- and be able to direct. Send full particulars with rience in TV anchor and field, radio news with any Bottom -line oriented program director with proven resume first letter. New Florida station now staffing. format, currently with major group. Seeks news man- medium market track record is ready for a fresh chal- P.O. Box 757, Fort Myers, FL. agement or reporter. Box 0.184, BROADCASTING. lenge. 30, degree, II years experience, require minimum 18K. Box D -269, BROADCASTING. TV Engineer II- Unusual opportunity for progressive Recent graduate with BA in Radio /TV Journalism, engineer to work within creative facility. PBS affiliate minor in Political Science and some experience, is in Southwest's fastest growing market. First Class seeking news position. Willing to relocate Immed- FCC License and maintenance experience required. ately. Box 0 -201, BROADCASTING. Salary range $10,524 to $12,779. Send resume of TELEVISION training and experience by Friday, May 10, 1974, Young woman with 1st phone and experience in to Clark County School District, Classified Personnel news and DJ work. Currently assistant news director. Department, 2832 East Flamingo, Las Vegas, NV Experienced in AM and FM. Box D.207, BROAD- Help Wanted Management 89121. Equal Opportunity Employer. CASTING. News Management: The requirements are stringent: Help Wanted News Sportscaster with New York air experience plus TV news experience, Master's Degree, imagination writing, producing, on- camera TV, basketball pbp, creativity, flair and intelligence. The demands will be Need Experienced News Film Editor ready to move commentary, interviewing, race calling. I've worked intense. The reward: For the aggressive, an oppor- up from small to large market. We are an aggressive, with the best and now I want to be your sports tunity to grow and participate in broadcast news on film oriented operation. You will replace a film director. Will supply tepe and resume. Box 0.215, a national level. Send photograph with resume to editor going to network. Send all information BROADCASTING. Box C.53, BROADCASTING. first letter to Box D -164, BROADCASTING. 30 years old with BA and experience in news, public Retail sales manager. Top 50 market network affiliate. affairs and jock work, wants news exclusively; street Producer/Writer for action format. Top 25 market Unlimited potential for capable sales leader. Send Midwest. Experienced only. Send picture and resume. reporting in active department in upper Midwest resume and salary requirements to Box D -172, preferred. Box D-217, BROADCASTING. Employer. Box D -226, BROAD- BROADCASTING. Equal Opportunity Never been #21 Sports director every time around. Group broad located in East needs key home Chief Photographer aggressive Pbp tops.ps Competent, investigative newsman with office financial for northeast station. staffer, Functions include internal au- Supervises in shooting creative tools bolster news/sports operation. Box diting, coordination regular staff of six most and of reports, statement imaginative newsfilm in market and direct commercial D-222, BROADCASTING, analysis, budget preparation. Need accounting sound operation. Capable of troubleshooting cameras and qualifications, willingness to travel as needed, a plus color processor a working Wanted: Full time sports position, radio or TV experi- feel and appetite for sound business control. Oppor- and buying supplies. Need chief fully qualified in phases of newsfilm tech- enced. Radio sports must include play by play. Box tunity for growth. Box D-180, BROADCASTING. all D -278, BROADCASTING. nology. An equal opportunity employer. Box D-282, BROADCASTING. Promotion Manager: Top 40 market. SE. Experienced Experienced News -Sports Director. 8 -year broadcast all phases promotion. Strong in research, sales pro- pro. Newscaster, reporter, strong play-by -play, an- motion. Include resume, references, salary require- WUTR -TV News wants to update its resume file for full -time newsperson. nouncer, programing, production. B.S. (R -TV). Box ments. EOE. Box D -202, BROADCASTING. Good experience, long hours D -295, BROADCASTING. and low pay. Looking for reporter with some air Traffic manager, must have television experience. Send work. Replies to Allan Harris, Box 20, Utica, NY News director. Honest local news, true to the "fifth full particulars with first letter to new Florida station 13503. w." 5 years TV, 8 years radio. Awards. Can lead now staffing. P.O. Box 757, Fort Myers, FL. your staff. Midwest preferred. Reply Box D -298, News director, must be good beat individual, experi- BROADCASTING. enced and make good on -air appearance to anchor Help Wanted Sales evening news block. Florida station now staffing. Experienced newsman, knows his product well from Send resume and tape or film first letter. P.O. Box start to finish. Wants reporter or editor -writer posi- Recent college graduate with television /radio degree 757, Fort Myers, FL. tion with all news station. Box D -300, BROADCAST- and sales experience can move quickly into top man- ING. agement with expanding television and radio group. Wanted: Staff for two new VHF ABC affiliates in All replies answered. Send resume to Box D-40, NW. Especially need air -write -photo types with solid d conservative talker who took to sticks for BROADCASTING. background. Need two anchors with same qualifica- tions. radio savvy is now ready for gray matter challenge. Doers only) Daytime call 208 -336 -0500; eves Consider talk /PBP or news combo. Super, and that's Highly motivated account executive needed at top- 208-376.8289. No collectsl We'll pursue. not just talk) Lets! Box 0.303, BROADCASTING. rated major West Coast television station. Entire sales staff earned 35K to 45K in 1973. Send resume Help Wanted Programing, Why hold your newsman's hand and push him out for today to Box D -173, BROADCASTING. Production, Others a story. I gather, write and read, and I don't need a shove. Florida or South preferred. Box D -306, Network owned television station. Prefer medium BROADCASTING. market sales experience. Equal Opportunity Employer. Producer -Writer, with background in community pro- Rush detailed resume to General Sales Manager, Box graming for the elderly. Extensive major market News Director, major- medium market. Highly experi- D -174, BROADCASTING. experience necessary. Southwest PTV station; resume; enced professional. McLendon trained. First phone. salary negotiable. Box D -292, BROADCASTING. Talk programing Will relocate. show or considered. Top 25 market Ohio television station. Good numbers. Cinematographer /Editor wanted: Position available Charles Beach, 4020 Holland #212, Dallas, TX, 1 -214- Major group offers advancement potential. Reply with -7877. with instructional media team producing educational 521 work history and earnings record to Box D-175, and documentary TV programs. Must be able to BROADCASTING. submit films demonstrating high level of News Director, Midwestern background, in sample currently 16mm production, in- 100,000 Southeastern market, seeking advancement. competence in all phases of and picture and Family, university degree, 30, solid record, refer- National Sales Manager positions have been created cluding lighting, shooting editing Marlowe, at our five television stations due to change in man- sound. Starting salary approximately $8. 9000 /yr. de- ences, professional services, awards. Jack resume to P.O. Box 73, Anniston, AL 36201. 205-237 -2256. agement structure. Unusual opportunity for rep or pending on experience and ability. Send station account execs ready to move up. Send resume Associate Director, Educational Communications, Uni- Energetic Newsman anxiously awaiting challenging and income requirements. Confidential. Box D -176, versity of Wisconsin -Green Bay, Green Bay, WI 54302. news position. College and commercial news gather- BROADCASTING. UWGB is an equal opportunity employer. ing, writing, reporting experience. Available late Copy writer, must be experienced and have knowledge May. John Hadley, Box 1531, Susquehanna University, A Executive, network station in New England techniques Florida Selinsgrove, PA 17870. - of production VTR and film. New self starter salesperson for local- regional sales, fringe station now staffing. Resume and sample copy to benefits, salary /commisson, send resume to Box D -258, P.O. Box 757, Fort Myers, FL. Experienced RadiTV sports director. Sante Clara BROADCASTING. football and basketball play -by-play. Pacific B basket- Art director, be ball radio and television. California State baseball must experienced, creative and have fresh, clean approach to good visuals. New Florida league broadcasting. Tapes and V.T.R. available. Bill Sales Personnel- Television WBFF-TV Baltimore's only station now staffing. Portfolio and resume to P.O. Mesler, c/o Bud Foster Films, Box 66, Millbrae, CA independent TV station expanding sales staff im- Box 757, Fort Myers, FL. 94030. 415-873 -6524 before 10 ern. mediately. Looking for two professionals with TV or radio experience. Call collect- Robert Simmons, gen- News and sports man currently working in St. Louis eral sales manager, 301- 462.4500. Situations Wanted Management metro area looking for change. Degree, 3rd endorsed immediately available, will consider all offers. Con- General Manager, 4 years experience, desires change. tact: Steve, 10694 Leduc Rd., Creve Coeur, MO 63141. Help Wanted Technical 39, sales management background and strong pro- 314 -432-2742. graming knowledge. Prefer medium to large market. New York -Binghamton, dependable person with first Box D -262, BROADCASTING. -work in Pro News W seeking on- air /street class license, to handle UHF transmitter and studio Top 20 market. Major market experience with inno- operations. Salary commensurate with experience. Aggressive sales manager in medium market, ready vations in news that have proven successful. RAH, Call Chief Engineer, WBJA-TV, Binghamton, NY. for new challenge. 3 years sales management, 31 404- 324-5261. 607798 -7111. with marketing degree. Current income 35K. Box D -264, BROADCASTING. Newsperson in radio/TV. Three years in news- public affairs on NY metro AM /FM educational station. Good TV transmitter engineer for 30kw UHF station. Would Production Manager in top 60 market would like to production knowledge. Former reporter on NY metro also be required to work in master control, telecine, broaden experience and increase responsibilities with daily. Prefer Southwest/West. Janet Frank, 207 -09 and VTR operation. Send resume to: Daniel Rutman, a move to a larger market. Stable, family, degree. 33rd Ave., Bayside, NY 11361. 212 -428-4617. WNJU -TV, 1020 Broad Street, Newark, NJ 07102. Box D-275, BROADCASTING.

Broadcasting Apr 29 1974 61 Situations Wanted Management MISCELLANEOUS Continued CABLE

I'm a creative Program Director who's looking for Help Wanted Management Prises Prises! Prizes) National brands for promotions, "the" station. Have knowledge in all phases of pro- contests, programing. No barter or trade . .. betted gram and production, also have experience in ad- General Manager for 5,000 subscriber system in For fantastic deal, write or phone: Television & Radio vertising and promotion- strong administrator. Reply Ohio. Expanding MSO wants college graduate with Features, Inc., 166 E. Superior St., Chicago, IL 60611, phone 217- 359 -7733 or Box D -289, BROADCASTING. sales /marketing experience in broadcasting or CATV. call collect 312 -944-3700. $15 -18K. All replies answered. Send resume to Box D -99, BROADCASTING. "Free" Catalog ... everything for the deejayl Cus- Situations Wanted News tom I.D: s, Promos, Airchecks, Wild Tracks, Books, FCC tests, Comedy, and more; Write: Command, Box Six -year y radio writer/reporter wants move Situations Wanted Management 26348, San Francisco, CA 94126. upward in radio or TV news. 28, single, college graduate, Vietnam veteran. 608-269-2203. Box D -212, If your system is looking for a manager who knows Prins-Excellent low, low cost, very high value. BROADCASTING. how to administrate, has a working knowledge of Box 223, Westfield, IL. programing, production and sales, then I'm your man! Top -rated /documentaries anchorman /interviews. Seek Reply Box D -290, BROADCASTING. combination news management /on -air position. 10 Biographies on hundreds of rock groups. Free sam- s Beloit, WI years TV experience. Prefer west. Box D -236, BROAD- ples. Write Rock Bió Unitd., Box 978, College graduate, B.S. cable communications, inter- 53511. CASTING. ested in moving into system management with MSO V Newsman. 16 years Radio and TV. 5 years Reply to P.O. Box 204, West Chester, OH 45069. Air checks of South Florida stations. Reel or cassette. anchorman and reporter in top 5. Headliners and First half hour $8, each additional half hour $5. Send Peabody awards. Box D -243, BROADCASTING. check, station call, freq., day /date to Creative Dimen- WANTED TO BUY EQUIPMENT sions, Suite 309, 9201 Collins Ave., Miami Beach, FL Energetic young man with talent to burn. Experience 33154. television, radio sportscaster, newscaster and staff an- Single Bay Superturnstile Antenna nouncer. Will relocate. Call 1 -209- 862.3454 or write for use on Channel Job leads! 'The Chucker' leaves no stone unturned. Box D-252, BROADCASTING. 7 as standby. Contact: E. M. Tink, Black Hawk Broad- Introduction rates: 7S¢ /issue, $2.50 /mo., $6/3 mo. casting East Street, Waterloo, Company, 500 Fourth 1171/2 Broadfoot, Fayetteville, N.C. 28305. Meteorological personality, television is a visual IA 50703. media, and I do a very visual weathercast. 33 years old and ready to move upl Box D -281, BROAD - Used RCA TR- 4HB's, TR -50's, TR -60's- Before you CASTI NG. trade them in call: E. J. Stewart, Inc., 388 Reed INSTRUCTION Road, Broomall, PA. 19008. Phone: 215 -543 -3548. Sports: qualified with 7 years experience. I know what to do and how to do it. I'm good, ask my Broadcast Technicians: Learn advanced electronics and audience. Box D-283, BROADCASTING. earn your degree by correspondence. Free brochure. FOR SALE EQUIPMENT Grantham, 2002 Stoner Avenue, Los Angeles, CA Major market female personality very experienced plus 90025. own show TV daily for 3 years. Can star in any Automation 1GM 500 mono system 600 Step MOS. format; interview, public service news background, Three instacarts 48 PBM. One Scully playback and In Chicago, OMEGA Services has the best price for a even cooking. Authoritative, warm, young, well edu- accessories. Best offer. WWDJ, Hackensack, NJ. 201- First Class License. Day or evening. Guaranteed re. East -649- cated, Latin, no accent. Box D-288, BROADCASTING. 343-5097. sults! OMEGA Services, 333 Ontario. 312 0927. Anchorman on CATV, news and sports on radio. Marti -Used. Remote pickups /studio transmitter links reporter, anchor, or sportscaster position in stock. New equipment. Terms available. BESCO, Job opportunities and announcer -d.j. -1st class F.C.C. Looking for 25W with TV team. Young, married, BA. VTR available. 8585 Stemmons, Dallas, TX 75247. 214-630 -3600. license training at Announcer Training Studios, Box D -293, BROADCASTING. 43rd St., N.Y.C., Licensed and V.A. benefits. Marti 8 Sparta new and used equipment. Remote Strong administrator. Experience and maturity add pickup /STL /Remote Control. Consoles, Revox, Com- First Class FCC License in 6 weeks. Veterans ap- proved. Dav and Evening Classes. Ervin Institute depth to news and public affairs. I have them. Box plete station packages. Financing. Holzberg Associates, D-305, BROADCASTING. P.O. Box 322, Totowa, NJ 07511, 201 -256 -0455. (formerly Elkins Institute) 8010 Blue Ash Road, Cincinnati, OH 45236. Telephone 513-791-1770. 5 years TV -Radio experience, including anchor and New Fidelipac Cartridges -Wound to any length with - film. 26, degree, single. Looking for a hard worker? Scotch 156 tape, $1.25 each. Send check with order. No: tuition, rent! Memorize, study- Command's "Tests Contact me. Ron Spinelli, 1100 Blythedale Road, largest stock in Rockies, lowest prices anywhere. Answers" for FCC first class license.- plus- "Self- Elizabeth, PA 15037. Idaho Magnetics, 106 Anderson, Caldwell, ID 83605. Study Ability Test." Proven, $9.95. Moneyback guar- Call 208- 459-8591 for quantity, prices. antee. Command Productions, Box 26348, San Fran- News writer- Columbia Univ. J. School grad. '74 cisco 94126. (Since 1967). with reporting experience and several years in aero Six hours used videotape, segmented, reels, boxes. space engineering. Aspire to producing and assign- Good condition. 713-634 -3178. REI teaches electronics for the FCC First Class Radio ment desk. Available for interviews in Far West in Telephone license. Over 90% of our students pass May. Bill Schwartz, 33 East 22 St., N.Y., N.Y. 10010. CADCO IPA -PRS Bandpass amplifier Channel 2 new their exams. Classes begin April 29, June 10, July 212 -2287574. surplus, $105. CADCO ISC -BPF Bandpass filter Chan. 15, August 26. REI, 52 South Palm Ave., Sarasota, nel 2 new surplus, $110. DYNAIR FT4B module for Fla. 33577; phone: 813 -955 -6922. REI, 2402 Tide- Wanted RX4B demod Channel 2 new surplus, $320. RCA TP- water Trail, Fredericksburg, VA 22401; phone 703- Situations 35CC 35mm telecine projector, reasonable. Call How- 373-1441. Programing, Production, Others ard Frost, 203 -525 -2611. Bryan Institute in St. Louis. Ist class FCC license, ap- Young, female program /production assistant, experi- Going under one roof -Make offer on one- year -old proved for Veterans. 314 -752-4371. (Formerly Elkins enced in public TV, TV spots, multi -media packages. Marti STL -8 stereo microwave system, complete with Inst.) Available now. Will relocate. Box D -223, BROAD- antennas, co-ax. In perfect condition. Available im- CASTING. mediately. Call Marshall Rowland, 813 -251 -1861. First Class FCC License theory and laboratory training in six weeks. Be prepared .. . let the masters In the Director for news programs and production. Experi- Consoles: Sparta A -20B, McMartin B -501. Tape Decks: nation's largest network of 1st class FCC licensing ence in operations and engineering. R -TV degree, 27, Revox, Ampex, Spotmaster, Tapecaster. All eight schools train you. Approved for veterans' and ac- veteran, any size market. Box D -225, BROADCAST- months old. 214 -824 -7646. credited member National Association of Trade and ING. Technical Schools. Write or phone the location most NP -5245L frequency counter with 5253B frequency convenient to you. Elkins Institute In Dallas, 2727 Experienced producer -director, top 40 NBC affiliate, converter, 0 -512 mhz. 52,000.00. 512- 345 -2740. Inwood Rd. 214 -357 -4001. M.A., seeking production or promotion position. Box D -234, BROADCASTING. For Sale: 250 watt RCA AM transmitter, type BTA- Elkins in 51 Tenth St. at Spring, N.W. 250M, excellent condition. Available May 15. Price Atlanta, Program Manager with ability to make things hap- $2,500. 314-546 -7473. Also for sale: 4 Gates Cartridge pen. Young, degree, six years experience in top 40 II cartridge play back machines and 1 Gates Cartridge Elkins in Denver", 420 S. Broadway. market. Box D -263, BROADCASTING. Tape II recorder /play back machine and approxi- mtaely 250 cartridge tapes loaded at various lengths. Available August 15. Broadcast educated (B.S. North- Price $200 each for the play backs and $250 for the Elkins in East Hartford, 800 Silver Lane. western, Master's Cornell), limited ITV experience. recorder play back and $1 each for the cartridges. Seeks ground level position in production or manage- Phone 314. 546 -7473. Elkins in Houston.", 3518 Travis. ment, commercial or public. Hard. working, energetic, creative. Box D-284, BROADCASTING. Gates equipment consisting of Studioette 200.00, Limiter 75.00, Sta -level 75.00, and 2 ATC transistor- Elkins in Memphis', 1362 Union Ave. Capable 28 years old with strong background in film ized cartridge playbacks 300.00 or 600.00 takes all production and editing seeks new challenge in audio- Dick Crago, WAXE Vero Beach, FL. 305 -567 -3934. Elkins in 4103 E. Lake St. visual field. 8 years with network and top 5 market Minneapolis, affiliate also management experience. Available for Stoddart NM-52A field intensity meter, recent cali- travel, will relocate. Box D -286, BROADCASTING. bration, with antenna, remote meter, cables, tripod Elkins in Nashville, 2106 -A 8th Ave. S. and carrying cases. $2,000.00. 512.345-2740. Experience -stability- depth. 24 years ND, PD, sports, weather, commercials, booth, anchorman. Excellent Elkins in New Orleans, 2940 Canal. utility infielder who can write, read, interview. Fam- ily man looking for warmer climes and nice people COMEDY Elkins in Oklahoma City, 5620 N. Western. in medium to large market. Box D -307, BROAD- CASTING. Deejays: New, sure -fire comedy! 11,000 classified Elkins in San Antonio**, 503 5. Main. Degreed and flexible. Indiana U. MS in R -TV. Broad- one -timers, $10. Catalog free) Edmund Orrin, 2786-B cast TV directing and FM news experience at public West Roberts, Fresno, CA 93705. TV -FM. Also crewed at public TV. Want to rise quick- First Class FCC -6 weeks -5370. Money back guaran- ly to producer /director. Available now. Jack Ginay, tee. Vet approved. National Institute of Communica- Jock Shorts! Twice -monthly Contemporary Comedy. tions, 11516 St., 8417 Greenwood, Munster, IN. 219 -838-3867. Sample Oxnard N. Hollywood, CA 91606. $1.25. Broadcast Library, 5804B Twineing, 213- 980 -5212. Dallas, TX 75227. College grad after TV career. Familiar with studio. Broadcasting major, business administration minor. One-liners! Jokes! Tropical humor exclusively for First Phone, tape recorded instruction. Bob Johnson Will travel. Contact Parker Gibbs, 105 South 4th St., jocks. Free sample -"Funnies' Box I1 -511, Newington, Radio License Training, 106013 Duncan, Manhattan Evansville, WI, 608 -882 -4653. CT. Beach, CA 90266.

Broadcasting Apr 29 1974 62 Help Wanted Programing Situations Wanted Production, Instruction Continued Production, Others Programing, Others Continued Need a Ist phone and practical training? The DMS / / intensive theory course will provide you with both. Production Manager -KUOP -FM Add to your income potential with your 1st phone Major Market Jock and the capability to maintain station equipment. Responsible for local production, training Don't settle for Q&A or second best courses. Our and teaching one course per term. Requires 7 yrs. experience -avail. immed. Top at least an M.A. In radio- television -jour- next class starts on June 17, 1974. For information call 40 + personality spot or P.D. spot or write Don Martin School of Communication, 7080 nalism, and demonstrated ability in announc- Hollywood Boulevard, Los Angeles, CA 90028, 213- ing, writing, production and teaching: at medium market. 462.3281. least two years current professional expe- rience. Academic rank, excellent fringe 215- 667 -4592 Knoxville, Tennessee. FCC First Class License: Next benefits package, Salary: $10,500 -$12,500. class runs June 10 -July 20. Professional Academy of KUOP -FM, Stockton, California, is a 30,000 Broadcasting, PO. Box 2411, 37901. 615-693 -1736. watt stereo public radio station affiliated with the National Public Radio Network. All ap- FCC license the right way, through understanding, at plications must be received by May 7, 1974. TELEVISION a price you can afford. Home study. Free catalog. The University of the Pacific is an af- Help Wanted Technical GTI, 5540 Hollywood, Hollywood, CA 90028. firmative action equal opportunity employer. Contact: Clyde H. Robinson, Station Manager WHP -TV, Harrisburg, Pa., needs experienced KUOP -FM 3601 Pacific Avenue engineer to assume a supervisory position. RADIO Stockton, California 95211 Plans are now underway for major studio i equipment Installation at new location. Send Help Wanted Sales WKBW Radio, Buffalo, New York needs a lull - complete resume and salary requirements to time production director now. Applicants Director of Engineering, Box 1207, Harris- / must have a strong background In audio pro- burg, Pa. duction with emphasis on development of I'M TIRED creative commercial concepts. If you're good, send resume and production samples of running kids through my programing and (reel -to -reel, 75/z ips) to Bob Harper, Pro- gram Director, WKBW Radio, 1430 Main sales departments. I want a real commu- TV MAINTENANCE /OPERATIONS Street, Buffalo, New York 14209. (An equal nicator who can sell. Salary for air, and com- opportunity employer.) ENGINEER mission for sales. Established sales territory. at Public If right person, you may be able to get a Excellent opportunities TV color located piece of the action. Want mature, heavy Morning Personality station in Wild, Wonderful West Vir- weight who will stay in this small Northeast- Sales Optional ginia. ern market. Now doing $250,000 yearly with First phone. Experience in videotape, camera this daytimer. Competition doing $450,000. Good opportunity modern country for- control, and switching. Great potential? I am majority owner, and do mat. Sales position too if you wish. air shift and sales. Looking Send resume fo: Mr. E. J. Podeszwa for same kind of Contact Don Kern, W -SHO, New Or- Personnel Officer person. Interested? Sell me! Write: leans. West Virginia University Morgantown, West Virginia Box D -148, BROADCASTING Situations Wanted Management 26506 RADIO GENERAL MANAGER AN EQUAL OPPORTUNITY /AFFIRMATIVE ACTION EMPLOYER I know how to work, 18 years experience, 8 as major market G.M.- Masters Degree, YOU ? ?? married, 36 yrs. old, stable background ag- gressive, profit oriented, lets talk, $20,000 Valley Somewhere out there The Grass Group needs a re- is a broadcast sales- plus incentives considered. person who is very talented, but unhappy. Box D -261, BROADCASTING gional manager for the New York Or unfulfilled. Here are the characteristics. 1 He doesn't just want to be a hired hand all area sales office. A strong technical his (or henli) fife. This person wants profit Situations Wanted Announcers sharing, possible background in broadcasting is essen- stock ownership, and to be AVAILABLE NOVEMBER on the Inside of decision making, pricing, tial. Please send resume to etc. Outstanding programming and production pro, 9 years experience all phases, seeks I own a company that needs two skilled, permanent position with established station Robert Lynch motivated, self -starting sales people. Closers, willing to pay 5 figures. News, production, GRAVCO SALES INC. not order takers. We're the largest privately DJ or PD /MD. Let's communicate now. owned suppliers of Station Plaza East Information by telephone Box D -248, BROADCASTING -Dial -A- Weather Report, Dial -A- Sports, etc. J Great Neck, N.Y. 11021 the beginning of each message is a spon- Situations Wanted News sored 30 word, 12 second commercial. Cur- rently, there are about 40 blue chip spon- Network News Pro. . . Six years Miscellaneous sors on these systems, with opportunity un- radio network NYC newscaster, re- limited for more. porter - . . ten years TV anchor- WANTED: M.O.R. RECORD LIBRARY man Northeast . . . TV News Di- Let's talk futures. If you're a self -starting, Stereo FM station contemplating format experienced closer, are free to travel about rector . . Sloan Award . Want change needs mint condition M.O.R. rec- major anchorman or executive job. ords, Prefer titles /artists popular late 50's lys weeks a month (home on weekends) thru present. Will purchase partial or entire and live within 1,000 miles of St. Louis Box D -287, BROADCASTING library. If you can fill the bill send catalog 1 (relocation is absolutely not necessary), listings and other descriptive /price infor- mation. let's talk, confidentially, of course. Send ANCHORMAN Box D -128, BROADCASTING your resume to: Looking for a young anchorman who Richard H. Friedman, President knows what he's doing? Cur- really DO YOU USE A MICROPHONE? Phonecasting International rently early evening anchor at major 300 Brookes Drive station. Top qualifications and loaded Then you will want to read Lou Burrough's St. Louis, Missouri 63042 with experience. new book MICROPHONES: DESIGN 8 AP- PLICATION. It covers every significant as- Box D -291, BROADCASTING s. 1 pect: theory, physical and electro- acoustical limitations, maintenance, plus dozens of In- Help Wanted News Situations Wanted Production, Programing, Others valuable ideas for meeting practical prob- lems -how to choose a mike -how to space SOUTHWEST METRO MARKET Producer with ten years of varied them for best results -how to best mike 5 figure salary for right person. Must be interviews, drama, orchestra, etc.: capable on street and on air. Spot and media experience. Fully experienced investigative news emphasized. Must have Hard cover, 259 pages, 233 illustrations. ability to scoop. Contact Bob Durgin, News in all phases of film, tape and live Dir. with tape and resume. ORDER NOW. Send $20 00 to publisher - KTOK, P.O. Box 1000, production. Looking for a creative Sagamore Publishing Co. Inc. Oklahoma City, Okla. 73101 opportunity. 980 Old Country Rd. An Equal Opportunity Employer Plainview, N.Y. 11803 A Service of Covenant Broadcasting Box D -309, BROADCASTING J . 1

Broadcasting Apr 29 1974 63 Miscellaneous Continued i For Sale Stations Continued UBIQUITOUS! SPECIALIZING IN HONEST Maine -$280M-SOLO by The Keith W. Hor- XatioRa/ ton Co. Florida -5500M -SOLD by The Keith SOVR/W RADIO AUDIENCE MEASUREMENTS ASSOCIATES, INC. W. Horton Co. New York -430M +-SOLD by AT SENSIBLE PRICES. (FROM $269) J¿irdiro The Keith W. Horton Co. North or South, BROKERS 8. CONSULTANTS East or West, you'll find more stations sold 8585 N. Stemmopa Fwy. through the ubiquitous brokers in our offices. SUITE 217 Jpearch Suite 922 DALLAS, TEXAS 75247 We may seem to be everywhere, but we al- 11300 NORTH CENTRAL EXPRESSWAY (2141 630 -2521 (collect) ways have the time and energy to serve DALLAS, TEXAS 75231 (214) 369-9545 YOU personally. (This is where the action is!) 1 Employment Service Brokers & Consultants r to the LARSON /WALKER & COMPANY 527 Madison As., New York, N.Y. 10022 Communications industry Brokers, Consultants & Appraisers Los Angeles Washington THE KEITH W HORTON COMPANY, INC Contact: William L. Walker 200 William Street Elmira, New York Suite SOB, 1725 DeSales St., N.W. 14902 Washington, O.C. 20036 f3 P.O. Box 948 (807) 733 -7138 202/213 -1553 BROADCAST PERSONNEL AGENCY Sheri... Banish, Director f SE Small FM 130M Terms MW Small FM 155M Terms Weekly, Nationwide Employment List- SW Metro Fulltime 650M Cash SE Metro Daytime 315M 29% ings for Radio & TV including PD's, MW Suburban AM & FM 485M 29% MW CATV Pot 6,400 1,500M Nego DJ's, News, Sales & Engineers. $1.50 per issue -r'.i $5.00 per month tj:.) el CHAPMAN ASSOCIATES® 312.00 3 months sox cry withith order, please uecorsoaie r losao V7 business brokerage service Wanted to Buy Stations Atlanta- Chicago- Detroit -Dallas 5 Successful, financially qualified, station Please Write: Dunwoody Park, Atlanta, Georgia 30341 ownership /management people desire to pur- chase station In community of 10 to 75 thousand population Iry Tex., Col., Kan., Okla., Mo., Ark., La., Miss., Tenn., Ky., Ala., Ga., or Fla. Replies held in strictest confi- BROADCASTING'S CLASSIFIED RATES AND ORDER FORM dence. Contact J. A. West or Paul Meacham Payable in advance. Check or money only. 501 -863 -5121 or P.O. Box 1565, El Dorado, order -Situations Wanted, 30st per word -$5.00 weekly Arkansas. minimum. Wien placing an ad indicate the EXACT category desired. Television or Radio, Help Wanted or Situations -All other classifications, 506 per word- $5.00 weekly Wanted. Management, Sales, etc. If this Information is minimum. For Sale Stations omitted we will determine. according to the copy en- -Add $1.00 for Box Number per Issue. closed, where the ad should be placed. No make goods will if information Is not included. be run all Rates, classified display ads: 500 WATT DAYTIMER MID -SOUTH TOWN OF The Publisher is not responsible for errors in printing 4,000. EXPANDING ECONOMY, EXCELLENT due to illegible copy. Type or print clearly all copy) -Situations Wanted (Personal ads) $25.00 per Inch. -All other $40.00 per inch. POTENTIAL. PRICED LESS THAN TWICE Copy: Deadline is MONDAY for the following Mon- 4" at 1973 COLLECTIONS. INCLUDES VALUABLE day's issue. Copy must be submitted in writing. for REAL ESTATE. $100,000 CASH. -Stations Sale, Wanted to Buy Stations, Employ- No telephone copy accepted. Agencies and Business Opportunity advertising Box D -242, BROADCASTING Replies to ads with a box number should be addressed requires display space. / to Box Number, c/o BROADCASTING, 1735 DeSales t St., N.W., Washington, D.C. 20036. Agency Commission only on display space. i longer Since J y 1, 1974, BROADCASTING no Word Count: Include name and address. Name Exceptional .mall market Pennsyl- films or VTR's. of city forwards audio tapes, transcriptions, (Des Moines) or of state (New York) counts as two requesting au- vania AM now available for pur- BROADCASTING cannot accept copy words. Zip Code or phone number including area be sent code chase by qualified buyer. Continual dio tapes, transcriptions, films or tapes to counts as one word. (Publisher reserves the right to growth has produced high gross to a box number. omit Zip code and /or abbreviate words if space does not nfigur sh and cash flow. Studios and equip- Rates, classified listings ads: figureeorngroup of oabr ters as a wordlSymbools ment is three yrs. old. Reply: -Help Wanted, 40c per word -$5.00 weekly minimum. such as 35mm, COD, PD, GM, etc. count as one word, (Billing charge to stations and firms: $1.00). Hyphenated words count as two words. Box D -260, BROADCASTING

Name Phone Midwest: Small market day. titner. 1973 cash collections $90,000. Priced at $150,000 with $30,000 downpayment. Reply City State Zlp Box D -301, BROADCASTING 1 Insert time(s). Starting date Box No

Upper Midwest: Profitable full - Display (number of Inches). timer in competitive market priced at two times 1973 gross volume. Indicate desired category. $530,000 on terms to qualified buyer, real estate included. Reply: Copy: Box D -302, BROADCASTING 1

John Grandy Western Business Brokers 773 Foothill Boulevard San Luis Obispo, California 805 -544 -1310

B:oadcasti-g Aor 29 1974 64 Profile

The man at NBC who made Next month, Mr. Tebet will have been with NBC a total of 18 years. He started Johnny Carson, Bill Holden in the entertainment business as a press and Paddy Chayefsky happy agent for the Shubert theaters in his native Philadelphia in the early forties. Dave Tebet answers to the title of vice "I had always loved the theater, and I -TV, but he's president of talent for NBC knew I had to get involved in some way, really one part psychoanalyst and one although not as an actor," he says. His part Jewish mother. his mother and father taught him to appre- The psychoanalyst art starts with ciate art and theater, he adds, and of all which has none Rockefeller Center office, by his father, the ugly -modern office fur- the advice delivered of the standard two lessons that with him are: Be- glaring fluorescent lighting stuck niture and lieve in God, and never give in to preju- but instead resembles a plush den deco- A dice. "My father was Jewish," he says, rated by a rich Oriental businessman. have me bar mitzvahed or double -sized opium bed "but he didn't well- cushioned, send me to Hebrew school." Mr. Tebet (which actually resembles two long, hard- ac- by ended up marrying a Catholic (the wood lounge chairs attached a par- tress Nanette and even though meant to serve as resting Fabray), tition originally David William Tebet-vice president, talent, they've been divorced for more than a place for the hookahs) is the most NBC -TV; b. Dec. 27, 1914; attended Temple decade now, "we're still very good of the office's Oriental fur- noticeable University, 1941; press agent, Shubert friends," he His dating these days nishings, although the influence of the says. Theaters, Philadelphia, 1942 -43; press agent is confined to actresses because "they makes itself felt in just about Far East for various theatrical producers and com- may be as neurotic as hell, but they're everything else in the room, including a with and mother -of- panies in New York, 1943 -56; general pro- never boring." table inlaid ivory graming executive, NBC -TV, 1956 -57; vase that serves as a re- After his Shubert stint in Philadelphia, pearl, a teak manager, programs, NBC 1957- ceptacle for pens and pencils, and the special -TV, he gravitated to New York to do pub- paintings and prints that cover every inch 59; director, talent relations, NBC -TV, licity work for the company formed by 1959 -60; named to present post in March ( in this office Noel Coward, Alfred Lunt and Lynn of wall space. "Everything 1960; divorced. belongs to me, with three exceptions: Fontanne. He got into TV publicity in the phones, the carpet and the drapes," the early fifties through his association Mr. Tebet says. Even the ubiquitous with Max Liebman, the producer of the ciate Phyllis Diller became color -TV set, encased in an Oriental - our policy- Sid Caesar-Imogene Coca Your Show of style cabinet, one of the few of its kind, one of my best friends after I had to Shows. Mr. Tebet did the publicity for belongs to him and not to NBC.) The tell her she was being canceled." NBC's first "spectacular," Satins and soft, subdued lighting comes from two And when Johnny Carson was going Spurs, with Betty Hutton, which was thickly shaded lamps, one on each side through a crisis after he'd finished his produced by Mr. Liebman. "I hated the of the room. third successful year as host of the To- word 'spectacular,' and before the show was gets very peaceful in here when I night show (he so exhausted that went on the air I sent out 200 or 300 tele- "It wanted to the nightly grind and close the door, doesn't it?" he says, and he quit grams informing everybody that I had then goes on, "I'm very calculating about do a weekly prime -time variety hour), nothing to do with that word." Ironically, the effect I'm trying to produce. When it was Dave Tebet who suggested the star NBC hired him in 1956 to take over as an actor comes in to see me, I want the be given more vacation time. Thus, Mr. the network executive in charge of spec- atmosphere to be as informal as I can Carson "saved his sanity" and "continued taculars, which at that time were being make it." as the king of nighttime TV," as Mr. turned out at the rate of one a month. Once this informality is established, Tebet puts it. It was in 1959 that he wrote the memo Mr. Tebet says, he brings his almost two William Holden, another friend of Mr. which led to his present post at NBC. The decades of experience as a network talent Tebet's, had turned down the lead in network was growing so fast that the executive into play. "There are no magic NBC's planned four -part mini- series various producers at NBC found them- formulas that can be applied across the based on Joseph Wambaugh's The Blue selves bidding against one another for board," he continues. "Each actor is Knight. "His refusal upset everybody at actors and entertainers. "Actors' agents unique, and you never know what he's the network because we all thought he'd were having a ball," he remembers. going to hit you with right off the bat. be perfect for the role," Mr. Tebet re- "There was no over -all talent coordina- But, in general, I know what actors are members. "So one night at dinner in tion." His memo proposed a talent -re- all about. I know their soft underbellies. Hollywood I asked him why he said no lations department at the network. All those hidden rejections-from bad to our offer. And he laid it on the line. "Sarnoff and Kintner got hold of it and notices by critics to the turndowns from He said, 'Dave, I just can't see myself called me upstairs," he says. He agreed casting people, studio executives and as a fat, sleazy cop.'" Mr. Tebet's solu- to become NBC's director of talent rela- producers. And, of course, actors are tion to the problem was to call Joseph tions, shunning vice president's stripes more compulsive, more driven than most Wambaugh and ask him if he wouldn't at first because, as he puts it, "if the people -this has to be taken into ac- mind reducing the fat, sleazy cop into idea fell flat on its face I'd have nowhere count." a thin, not -so- sleazy cop. The author to go." The Jewish -mother part of Mr. Tebet's agreed, and William Holden signed in That kind of attitude, he thinks, is character may best be exemplified by a short order. responsible for the "freedom I have at policy he instituted at NBC of making One of Mr. Tebet's most gratifying NBC-I can buy a plane ticket for sure that any actor whose series is can- trophies for the network is not an actor Greece right now without asking per- celed be notified immediately-and gent - but a writer. "It took me two goddamn mission of the top management. The rea- ly-by the talent department. "There's years of dinners and meetings and get - son for this trust is that they know I'm no excuse for allowing the situation to togethers," he says, "but it was worth it not plotting to become president or develop where an actor finds out about because Paddy Chayefsky [ "Marty," Hos- chairman of the board. As a matter of his cancellation in the newspapers," he pital] is now under exclusive contract to fact, I'm not interested in any other job says. "And the actors themselves appre- NBC." in this building."

Broadcasting Apr 29 1974 65 Editorials

Casualty ward the scale of royalties to be written into law, they would accept legislation establishing the principle and leaving to ar- The elimination of Luther Holcomb as a nominee for FCC bitration the settlement of fees. appointment will prolong the disarray at that undermanned If broadcasters and cable operators could agency. Until new revelations of Holcomb indiscretions unite on that provision of the legislation, they could unite in were brought to light last week, it had looked as if prog- opposition to the establishment of record royalties which at least ress were being made toward a restoration of the commis- - sion to functioning strength. imply a threat to cable too - and perhaps even to the modification of the sports The anticipated swearing -in this week of James Quello - blackout. The winds from Lake Michigan last week seemed car- whom the Senate let dangle for seven months is now to - ry the message: Give us our distant sports, countered by the Holcomb disappointment. There will still and we'll play ball. It would be worth the broadcasters' time to consider be two vacancies, not counting the empty seat of Robert E. joining the game. Lee, in Geneva at an international conference (and whose own term expires June 30). So now the White House must 'We the people' find another non -Republican who is confirmable and willing to take appointment to a term that has only 14 months to One of the liveliest debates of this troubled Nixon era re- run. If the administration is capable of competent and lates to television, rather than to Watergate per se. The is- prompt recruiting, now is the time to act. sue is whether the impeachment proceedings, now seen as probable, should be made available to broadcast coverage. The road to peace? Ordinarily the coverage of a "public" event would be Broadcasters and cable operators are confronted with dif- determined by the media. Congress isn't bound by the ferent but equally ominous threats in the copyright legisla- rules of logic, or it seems, even by the First Amendment. tion that is now before the Senate Judiciary Committee. More than that, each branch - House and Senate - makes The greatest threat to broadcasters lies in the proposed es- its own rules and does not need concurrance of the other. tablishment of record royalties that could take as much as Thus, the houses could move in opposite directions, as in- 2% off the top of broadcast revenues. The greatest threat deed they often do, particularly in the broadcast coverage to cable operators lies in a proposed denial of distantly of committee investigations. originated sports broadcasts, which many operators say Never before has the question of live, instantaneous they need for sheer survival. coverage of impeachment of a President been presented. Neither provision belongs in a copyright bill. Perhaps, at The House would impeach and the Senate would try, de- last, the broadcasters and cable operators have found a ciding by a two-thirds vote whether to convict or acquit. common ground for action on copyright. Every conceivable kind of coverage has been suggested. For years the cable interests have been disinclined to Should the proceedings be open so the electorate can fol- support a copyright bill that would include any liability for low every nuance by television and radio, possibly on a their carriage of broadcast programing. They had counted rotation schedule? Should only pad and pencil reporters - wisely, it turned out - on the courts upholding their be admitted? Or should the sessions be closed to all? position that current law exempted them. In our democracy the decision at some point rests with That condition may be changing. At the National Cable the majority. When plans are being made for the Bicenten- Television Association convention in Chicago last week the nial, it is singularly appropriate to return to the Constitu- chairman of the FCC made it "perfectly clear" that cable tion. resistance to all copyright liability must be abandoned if The preamble opens: "We the People..." the industry wants a fair shake in FCC regulation. A U.S. It is our view that the people would want the proceed- senator said much the same thing: Absent copyright settle- ings open to all media, to cover as they might choose. This ment, Congress will be loath to treat cable with benevo- would mean accredited newsmen of the press, radio, televi- lence when other legislation affecting the industry comes sion, magazines, still and motion picture cameramen so up. Even the NCTA's chairman said it: Copyright settle- long as they do not disturb the decorum of the proceed- ment is of the first priority. ings - in the Senate and the House. If the cable interests are to come to terms on copyright legislation, they must accept the kind of provision that emerged from the Copyright Subcommittee, establishing SEE THE FIRE SEE THE BIG FIRE royalties for their use of broadcast programing. Indications SEE THE BIG are that the cable establishment may be resigned to that, if REU FIRE t not to the scale of fees, which the NCTA wants cut in half. If the broadcasters are to come to terms on copyright legislation, they will insist that it contain a cable liability for broadcast programing. Must they, however, insist that the scale of royalties remain at the levels fixed in the sub- committee's bill? Is there reason now for broadcasters and cable operators to reopen talks about the liability for broadcast carriage? Is there reason to return to the original consensus that they and the copyright owners reached three years ago, as a pre- Drawn for Broadcasting by Jack Schmidt lude to the revision of FCC regulations? That agreement specified that if the parties were unable to compromise on "We're monitoring the news from the educational station."

Broadcasting Apr 29 1974 66 WSYR RADIO 5-6 PM TOTAL NEWS DELIVERS MORE ADULTS 18+ THAN THE NEXT FOUR STATIONS COMBINED!

Mon. -Fri. 5pm - 6pm October /November'73 ARB Total Survey Area. Average 1/4 hr. All measurement data are estimates only -subject to defects and limitations of source materials and methods. C AFFILIATE Represented nationally by Henry I. Christal Co., Inc. In Memnhis: RISO Television's WHßQ TV reaches out to the public with Straight Talk.

Community oriented from its must be doing something right, since inception, WHBQ -TV has scored again increasing audience size and interest with Straight Talk, a free -wheeling have prompted the show to expand show that scores with loads of fas- from a half hour to a full hour. cinating guests...from acupuncturists WHBQ -TV. We know what makes to allergists, health faddists to ESP Memphis tick. whizzes, Women's Libbers to women Responsibility, commitment, cops. involvement. At RKO television There's something stimulating for stations that's more than a slogan. everyone, with hostess Marge Thrasher It a reality. expertly reigning over the provocative proceedings. Best of all, Straight Talk knows Irliiu o what Memphis wants and the show TELEVISION talks to its viewers without talking DIVISION OF RKO GENERAL. INC over their heads. And, the viewers can WOR -TV New York /KHJ -TV Los Angeles talk back...question Marge and her WNAC -TV Boston /WHBQ -TV Memphis guests through phone calls. WHBQ -TV's Straight Talk ... R=ÑR -MIIIYI