TOWER THE TOWER THE THE SHARD 110 BISHOPSGATE TOWER 42 LIVERPOOL STREET PRINCIPAL TATE MODERN ST PAUL’S BRIDGE OF LONDON GHERKIN STATION TOWER CATHEDRAL
LONDON — CENTRE STAGE
Principal Tower enjoys a prestigious location at the heart of the City of London, the financial capital of the world, and Shoreditch, the trend-setting capital of the world.
The Tower benefits from five major transport hubs within walking distance, making it convenient to access all corners of the capital with ease and speed. London City Airport is an additional asset, being under 30 minutes away.
4 5 LONDON LANDMARKS ON YOUR DOORSTEP
Tower Bridge St Paul’s Cathedral 6 7 The Gherkin London Stock Exchange 8 9 Harrods, Knightsbridge
Many other world-famous London destinations are also easily accessible outside the immediate neighbourhood of the Tower, thanks to its direct connection to the efficient transport network. Whether you choose to spend the day on a shopping spree at Harrods or a relaxing afternoon at Hyde Park, you are only minutes away.
Hyde Park 10 11 LONDON’S PRINCIPAL ADDRESS
Principal Tower is a soaring testimony to London’s continuing influence and vision. The first residential tower in London fully-designed, both inside and out, by world- renowned Foster + Partners, combines spectacular architecture and breath-taking views with intelligent, elegant design of the highest specification.
Each of the luxurious apartments in this 50-storey tower also benefits from the residents’ gym and spa, screening room, lap pool, 24-hour concierge and the new, tree-lined piazza of shops, restaurants and bars.
With a City address, but within walking distance of trend-setting Shoreditch, Principal Tower offers fast, efficient transport links, as well as a wealth of cultural and culinary experiences.
12 13 ICONIC MASTERPIECE
Principal Tower is set to join the cast of architectural landmarks on London’s iconic skyline, which includes masterpieces from the Richard Rogers Partnership, Rafael Viñoly and Kohn Pedersen Fox.
Designed by Foster + Partners, this svelte new addition is the epitome of understated elegance. Inspired by the architectural landmarks in its vicinity and the historic views it offers across the capital, Foster + Partners has created a design that responds to the uniqueness of its location both geographically and culturally.
Principal Tower offers the opportunity to own an architectural masterpiece, equivalent to a priceless piece of art, that will give constant pleasure and lasting value.
15 Space Balls, Anish Kapoor Foster + Partners studio
Foster + Partners is a fully integrated practice bringing together the expertise of architects, interior designers, FOSTER + engineers, industrial designers, project managers and master planners, which has achieved global renown and recognition. Since its inception, it has received over 675 awards and citations for excellence, PARTNERS and has won in excess of 120 international and national competitions.
Founded in London by Norman Foster in 1967, it DEDICATED TO is now a worldwide studio of over 1200 staff with projects completed in over 75 countries. Over the past four decades, the company has undertaken a strikingly wide range of work, including civic and INTERNATIONAL cultural buildings, offices, private houses and public infrastructure. It was responsible for the design of the largest single building on the planet, Beijing EXCELLENCE International Airport, and at the other end of the scale, the practice has designed a variety of furniture commissions and products, including a pen.
16 The Principal Tower team at work Beijing International Airport, China
A VISIONARY EYE
Great Court British Museum, UK
Foster + Partners has long championed a sustainable approach to design whether applied to architecture and urban masterplans or product design and interiors. Being sensitive to location and culture, it often combines the latest in radical building technologies with techniques drawn from local, vernacular traditions.
Architects, interior designers and engineers are encouraged to combine knowledge and together devise integrated and sustainable design solutions that will enrich the communities in which they build. Each project is reviewed regularly, both formally and informally, under the direction of the Design Board, which is led by founder and Chairman Norman Foster.
While Foster + Partners is credited with devising some of the greatest architectural masterpieces of the late 20th and early 21st centuries, it has never lost sight of a design ethos that combines radical vision with responsible practice.
Hong Kong and Shanghai Bank Headquarters, Hong Kong 30 St Mary Axe (The Gherkin) London City Hall, UK 18 19 ISLINGTON SHOREDITCH
OLD STREET SILICON ROUNDABOUT
SHOREDITCH PRINCIPAL TOWER AND THE GHERKIN, THE ICONIC DESIGNS HIGH STREET BY FOSTER + PARTNERS, WILL BOOKEND LONDON’S CITY CENTRE.
BARBICAN
CITY OF
LONDON LIVERPOOL STREET MOORGATE
ST PAUL’S
ALDGATE EAST BANK
MANSION HOUSE LONDON LONDON FENCHURCH STREET CANNON STREET MONUMENT TOWER GATEWAY TOWER HILL
RIVER THAMES
TOWER BRIDGE
20 21 TOWER 42 DESIGNED BY JOHN GIBSON
CITY POINT PRINCIPAL TOWER 110 BISHOPSGATE 20 FENCHURCH STREET THE SHARD DESIGNED BY DESIGNED BY DESIGNED BY DESIGNED BY DESIGNED BY KOHN PEDERSEN FOX RENZO PIANO F. MILTON CASHMORE FOSTER + PARTNERS 30 ST MARY AXE RAFAEL VIÑOLY AND H. N. W. GROSVENOR DESIGNED BY FOSTER + PARTNERS ST PAUL’S CATHEDRAL BROADGATE TOWER CANARY WHARF DESIGNED BY DESIGNED BY SIR CHRISTOPHER WREN SKIDMORE, OWINGS & MERRILL
TOWER BRIDGE DESIGNED BY SIR HORACE JONES
ONE NEW CHANGE THE ROYAL EXCHANGE MILLENNIUM BRIDGE TATE MODERN DESIGNED BY DESIGNED BY DESIGNED BY DESIGNED BY JEAN NOUVEL WILLIAM TITE FOSTER + PARTNERS HERZOG & DE MEURON
22 23 The unique position of Principal Tower acts as a gateway between the historic City of London, centre of international finance and business, and the cultural hub of Shoreditch – a magnet for artists, creative industries and the high-tech community that gave nearby Old Street its ‘Silicon Roundabout’ tag. WHERE COMMERCE MEETS CREATIVITY Bank of England A FINANCIAL POWERHOUSE
Principal Tower is located at the epicentre of the world’s top financial districts, a short walk from prestigious financial institutions such as Lloyd’s of London, HSBC’s Corporate Banking Centre, the London Stock Exchange and the Bank of England.
Broadgate Centre, Liverpool Street
26 27 A VIBRANT ART SCENE
London is home to some of the greatest art galleries in the world. It is also rich with cultural centres, pop-ups, street art and other enriching events that take place throughout the capital.
Love Sculpture, Bishopsgate Medieval and Renaissance Gallery, V&A Museum, South Kensington 28 29 The Good, the Bad and The Ugly, a sculpture by Jake and Dinos Chapman Pop-up gallery, Shoreditch 30 31 THE FINE ART OF DINING
The whole world is represented in the huge array of Michelin-starred restaurants, bars and cafés in the area; there are also numerous prestigious members’ clubs such as Shoreditch House, 8 Moorgate and East Room, attracting a glamorous international clientele.
The Royal Exchange 32 Galvin La Chapelle Many culinary legends have made the journey from West to East as the City has enjoyed a resurgence in popularity - among them HKK, an offshoot of Michelin-starred Hakkasan. Here diners can enjoy exceptional Cantonese food in a tasting-menu format.
Sushisamba 34 35 HOME OF HIGH FASHION AND AVANT GARDE DESIGNERS
LUXURY BRANDS, COUTURE FASHION, NEWLY EMERGING ARTISTS AND 5-STAR SERVICE – ALL AT YOUR FINGERTIPS
37 A short walk away from Principle Tower, the Royal Exchange is host to a great number of high-end fashion brands, such as Louis Vuitton, Smythson, Tiffany & Co, Gucci and Bulgari.
38 40 41 J OU R N E YS
LOCAL. NATIONAL. INTERNATIONAL. PRINCIPAL TOWER IS A GREAT PLACE TO START
42 43 DISTANCES
At Principal Tower everywhere is close to hand. Central London is readily accessible by tube and with the completion of Crossrail in 2018, journey times throughout London will be even quicker. Travel to the rest of the UK is simple on the comprehensive train network and Europe is close – Eurostar is less than 10 minutes away. With all the major airports less than an hour away, even connecting with the rest of the world couldn’t be easier.
WALKING TIMES NATIONAL RAIL 4 MINS Spitalfields Market from Liverpool Street Station (5mins walk) 5 MINS Broadgate Circle 50 MINS Stansted 6 MINS Shoreditch House 77 MINS Cambridge 7 MINS Hoxton Square 9 MINS Finsbury Circus CROSSRAIL (2018) from Liverpool Street (5 mins walk) LONDON UNDERGROUND 2 MINS Farringdon from Liverpool Street (5 mins walk) 5 MINS Tottenham Court Road 5 MINS Farringdon 6 MINS Canary Wharf 8 MINS Bank 7 MINS Bond Street 9 MINS King’s Cross St Pancras 32 MINS Heathrow T1 9 MINS London Bridge 11 MINS Oxford Circus 15 MINS Bond Street AIRPORTS from Liverpool Street (5 mins walk) 16 MINS Victoria 28 MINS City 32 MINS Heathrow T1 from Old Street (8 mins walk) 40 MINS Luton 4 MINS King’s Cross St Pancras 45 MINS Stansted 9 MINS London Bridge 50 MINS Heathrow T1 LONDON OVERGROUND 50 MINS Gatwick from Shoreditch High Street Station (3 mins walk) 11 MINS Surrey Quays 14 MINS Highbury & Islington 38 MINS Clapham Junction 39 MINS Westfield, Shepherds Bush
45 LOCAL AREA GUIDE
01 RESTAURANTS BOUTIQUES/SHOPS BARS GALLERIES
1776 @ 1 Lombard Street Louis Vuitton London City Apples and Pears Gallery Fumi SILICON 01 01 01 01 1 Lombard Street, London EC3V 9AA 6 Royal Exchange, London EC3V 3NL 26 Osborn Street, London E1 6TD 16 Hoxton Square, London N1 6NT ISLINGTON 12 ROUNDABOUT 1901 at Andaz MILK Concept Boutique Callooh Callay Arts Market, Spitalfields 02 02 02 02 02 06 07 40 Liverpool Street, London EC2M 7QN 118A Shoreditch High Street, London E1 6JN 65 Rivington Street, London EC2A 3AY 65 Brushfield Street, London E1 6AA 09 08 02 Barbecoa One New Change Chiswell Street Dining Rooms Dennis Severs’ House 03 03 03 03 06 26 07 04 20 New Change Passage, London EC4M 9AG (High Street and luxury brands) 56 Chiswell Street, London EC1Y 4SA 18 Folgate Street, London E1 6BX London EC4M 9AF 08 11 09 Bolton’s Corney & Barrow Hales Gallery 05 04 04 04 04 13 Cullum Street, London EC3M 7JJ Present London 1 Thomas More Street, London E1W 1YZ Tea Building, 7 Bethnal Green Road, OLD STREET GREAT EASTER 01 04 140 Shoreditch High Street, London E1 6JE London E1 6LA C 04 O Buenos Aires Dirty Martini N STREET STREET IGH 05 05 S ET 67 Watling Street, London EC4M 9DD Rokit Ltd 158 Bishopsgate, London, EC2M 4LN Kemistry Gallery 02 W RE 05 05 ST 07 E 01 BETHNAL GREEN ROAD 107 Brick Lane, London E1 6SE 43 Charlotte Road, London EC2A 3PD
LD H CH L O
10 T City Social @ Tower 42 Golden Bee L I 06 06 11 06 19 03 R
D 09 25 Old Broad Street, London EC2N 1HQ Space NK Apothecary Singer Street, London EC1V 9DD Lomography Gallery O E 06 06 Bishopsgate Arcade, 135 Bishopsgate, 117 Commercial Street, London E1 6BG A R 20 08
D 04 B Club Gascon Horse & Groom
O London EC2M 3YD SCLATER STREET R 07 07 H
I 57 West Smithfield, London EC1A 9DS 28 Curtain Road, London EC2A 3NZ Pure Evil Gallery C S D 07 SHOREDITCH K
A Start 108 Leonard Street, London EC2A 4XS
O L Coq d’Argent Grill 07 Loungelover R HIGH STREET A 08 42-44 Rivington Street, London EC2A 3QP 08 N 07 I N 1 Poultry, London EC2R 8EJ 1 Whitby Street, London E1 6JU Red Gallery A
E 08 06 T R Ted Baker 1-3 Rivington Street, London EC2A 3DT 11 U CO SHOREDITCH 05 Dishoom 08 Mayor of Scaredy Cat Town C 09 120 Cheapside, London EC2V 7JB 09 04 12 17 M 7 Boundary Street, London E2 7JE 12-16 Artillery Lane, London E1 7LS Rivington Place MERCI 09 That Flower Shop 1 Rivington Place, London EC2A 3BA Duck and Waffle 09 Searcys Champagne Bar 10 100 Shoreditch High Street, London E1 6JQ 10 AL Salesforce Tower, 10 Bishopsgate, One New Change, London EC4M 9AF Rocket Gallery 18 S 10 T London EC2N 4AY The Bicycle Man Ltd. Tea Building, 56 Shoreditch High Street,
A 16 RE 10 The Jones Family Project 1 61-67 Old Street, London EC1V 9HW 11 London E1 6JJ 11 E Eight Members Club Moorgate 78 Great Eastern Street, London EC2A 3JL T 11 EET CH 03 1 Dysart Street, London EC2A 2BX Royal Exchange Buildings Signal Gallery STR ISWELL 11 Whistling Shop 11 H 09 STREET London EC3V 3LQ 12 32 Paul Street, London EC2A 4LB BARBICAN BEAC 03 03 Ferdies Food Lab 63 Worship Street, London EC2A 2DU 12 Featured boutiques below: 13 28 Commercial Avenue, London E1 6LS Theatre Centre 01 Boodles, Bulgari, Church’s, Gucci, Hermès, 12 02 06 380 Old Street, London EC1V 9LT D Montblanc, Omega, Paul Smith, Smythson, Galvin La Chapelle 03 A 13 Tiffany & Co., Paul A. Young Fine Chocolates O 35 Spital Square, London E1 6DY HOTELS Toynbee Studios R 06 13 28 Commercial Street, London E1 6AB Y CITY OF 02 T Giorgio at Leadenhall I 14 Ace Hotel C 07 45-52 Leadenhall Market, London EC3V 1LT 01 CULTURE, LEISURE AND LANDMARKS 100 Shoreditch High Street, London E1 6JQ MOORGATE LONDON 02 B Gow’s Restaurant 07 LIVERPOOL R I 15 Andaz Hotel STREET 09 C 81 Old Broad Street, London EC2M 1PR Barbican Centre 02 K 01 40 Liverpool Street, London EC2M 7QN EDUCATION
02 L Silk Street, London EC2Y 8DS A Hawksmoor N 16 Apex City of London Hotel (2018) C 157a Commercial Street, London E16 BJX City of London School E Broadgate Art Trail 03 01 05 LONDON WALL O 02 1 Seething Lane, London EC3N 4AX 107 Queen Victoria Street, London EC4V 3AL M Around Liverpool Street and Bishopsgate L M HKK OND 02 17 Grange City Hotel ON E Dallington School 05 RC Broadgate West, 88 Worship Street, London Symphony Orchestra 04 WAL 03 8-14 Cooper’s Row, London EC3N 2BQ 02 L 15 03 13 01 London EC2A 2BE Silk Street, London EC2Y 8DS 8 Dallington Street, London EC1V OBW TE IAL A Grange St Paul’s Hotel G 24 S 12 L’Anima LSO St. Luke’s 05 Guildhall School of Music & Drama S TRE 18 04 10 Godliman Street, London EC4V 5AJ 03 10 1 Snowden Street, London EC2A 2DQ London Symphony Orchestra Silk Street, Barbican, London EC2Y 8DT OP E 10 H T 161 Old Street, London EC1V 9NG Shoreditch House IS Les Trois Garçons 06 Italia Conti Academy of Theatre Arts 19 Ebor St, London E1 6AW 04 A B 1 Club Row, London E1 6JX Museum of London 23 Goswell Road, London EC1M 7AJ 40 H 05 O 150 London Wall, London EC2Y 5HN U South Place hotel 06 N Lyle’s 07 St Paul’s Cathedral School ST PAUL’S D 20 3 South Place, London EC2M 2AF 05 S The Tea Building, 56 Shoreditch High Street, Spa London Ironmonger Row Baths 2 New Change, London EC4M 9AD D 06 IT London E1 6JJ 1 Norman Street, London EC1V 3AA C The Hoxton Shoreditch The Lyceum H ALDGATE 08 06 81 Great Eastern Street, London EC2A 3HU 6 Paul Street, London EC2A 4JH 08 01 EAST Madison St Paul’s Cathedral 03 ET 21 07 STRE One New Change, London EC4M 9AF NEWG DLE St. Paul’s Churchyard, London EC4M 8AD AT EE The Montcalm 03 E ST BANK DN 10 Virginia School RE REA 09 05 ET TH at the Brewery London City, 07 07 25 Salotto & Roda The Monument Virginia Road, Shoreditch, London E2 7NQ 10 23 22 08 52 Chiswell Street, London EC1Y 4SA 01 31 Lovat Lane, London EC3R 8EB Fish Street Hill, London EC3R 8AH 11 Queen Mary University of London 08 Threadneedles Hotel Mile End Road, London E1 4NS 11 Sauterelle Tower Bridge 10 21 05 02 23 09 5 Threadneedle Street, London EC2R 8AY (4 mins walk from Mile End tube station) 01 Royal Exchange, London EC3V 3LR Tower Bridge Road, London SE1 2UP 05 Tune Hotel Sushisamba Tower of London 11 14 24 10 5 Folgate Street, London E1 6BX Rosemary Works School Salesforce Tower, 110 Bishopsgate, London EC3N 4AB 1 Branch Place, London N1 5PH EET 04 London EC2N 4AY (10 mins walk from Haggerston Station) QUEEN VICTORIA STR Virgin Active – Moorgate COMING SOON MANSION HOUSE The Mercer 11 01 LONDON 25 33 Bunhill Row, London EC1Y 8LP FENCHURCH 34 Threadneedle Street, London EC2R 8AY Nobu Hotel STREET Willow Street, London EC2A 4BH LONDON Tramshed FINANCIAL SERVICES 26 CANNON STREET MONUMENT 32 Rivington Street, London EC2A 3LX 05 Gansevoort Hotel TOWER CINEMA 81 Great Eastern Street, London EC2A 3HY Bank of England 01 03 GATEWAY Threadneedle Street, London EC2R 8AH Aubin Cinema 08 01 HSBC Corporate Banking Centre 22 TOWER HILL 64-66 Redchurch Street, London E2 7DP 02 60 Queen Victoria Street, Barbican Centre London EC4N 47R 02 Silk Street, London EC2Y 8DS UBS Main Offices 03 Rich Mix Cultural Foundation 100 Liverpool Street, London EC2M 2RH 03 RIVER THAMES 10 35-47 Bethnal Green Road, London E1 6LA 04
09 TOWER BRIDGE
LONDON BRIDGE
46 47 PRINCIPAL PLACE PRINCIPAL PLACE
Principal Tower is the signature landmark of the Principal Place development. This mixed-use scheme comprises a new half-acre public piazza, 600,000 sq ft of state-of-the-art office space and 20,000 sq ft of retail space. The latter includes a lively offering of bars, cafés, restaurants and fashionable boutiques.
50 51 Principal Tower is bordered by a newly created public piazza, landscaped with trees and green spaces. Residents also benefit from amenities that include a lap pool, spa, a state-of-the-art gym, private cinema, 24-hour concierge and residents’ lounge. There are subterranean bicycle storage facilities available and opportunities to acquire parking spaces.
52 53 PRINCIPAL TOWER Conceived to complement the already iconic skyline, Principal Tower’s Principal Tower apartments soar above the London landscape. With views embracing Canary Wharf, Foster + Partners’ iconic Gherkin, the London Eye, Hyde Park and Buckingham Palace the location is second to none.
56
A VERY PE S R NO AL
STATEMENT
60 61 While Principal Tower is a building of unquestionable architectural merit, it is from inside looking out that its true splendour is revealed. At 50-storeys high, it offers spectacular LONDON IN panoramic views over the dramatic London skyline. WIDESCREEN
62 63
A PLACE TO UNWIND
67 By day, the Principal Tower apartments are flooded with natural light, providing an CITY ambience that is both energising and life-enhancing. By night, residents can enjoy a privileged view of the lights and romance of the world’s most vibrant capital city from the tranquility LIGHTS of their own elevated sanctuary.
68 69 Every apartment has been spatially configured to maximise the impact of the views beyond, with many of the open-plan living areas leading directly onto balconies. Herringbone oak YOUR HOME floors, neutral walls and full-height windows provide the ideal canvas against which the city’s ever-changing panorama can be enjoyed. These views are the focal point IN THE SKY of the Principal Tower apartments.
70 71
TONAL VALUES
The interior design team has chosen two palettes for the Principal Tower apartments: Caviar and Champagne. These distinguish the kitchen and bathroom areas, while living/dining rooms enjoy the same core design of warm timber floors and white-painted walls.
74 A PLACE TO ENTERTAIN
KITCHEN — CAVIAR
The deeply dramatic Caviar palette features dark-stained timber doors, Caesarstone worktop and spectacular metallic splash-back. The latter is highlighted to theatrical effect by concealed down-lighters, creating a design that looks as chic by night as it does by day.
76 77 KITCHEN — CHAMPAGNE
The Champagne palette is an airy combination of light-coloured timber and Caesarstone worktop with feature metallic splash-back. This creates a warm, soft effect that complements the natural daylight from which the Principal Tower apartments particularly benefit. Closed storage and full-height cupboards achieve a seamless effect.
78 79 BATHROOM
The bathroom colour palettes complement those in the rest of the apartments. The marble worktops, chrome detailing, high gloss surfaces and underfloor heating are a glamorous combination that speaks of traditional luxury but with a very contemporary signature.
81 PRINCIPAL TOWER SPECIFICATIONS & MATERIALS
General Master Bedroom Balconies & Terraces - Oak herringbone, marble or natural - Oak herringbone flooring - Glazed balustrade stone flooring - Bespoke full height floor-to-ceiling - Timber decking - Oak timber veneer doors wardrobes - Fan coil comfort cooling Amenities - Underfloor heating Bathrooms - Luxury swimming pool with - Data and telephone outlet points - Natural stone floor tiling and porcelain adjacent jacuzzi in all principal rooms wall tiles - Fully equipped residents’ gym - Stainless steel ironmongery - Marble throughout in master en-suite on the first floor - LED spotlighting throughout - White enamel bath with shower over - Steam room and sauna - Cabling for a chandelier fixture in where applicable - Male and female changing rooms living/dining area - Glass shower screen - Residents’ lounge/bar - 5 amp lighting sockets to living rooms - Dornbracht mixers, taps and showers - Residents’ screening room and master bedrooms - Dual flush WC with concealed cistern - 24-hour concierge service - Combined washer dryer - Mirror fronted cabinet with lighting with CCTV and demist feature - Cold storage on ground floor Kitchen - Heated towel rail - Satellite TV reception - Oak herringbone flooring - Shaver point - Landscaping by award winning - Luxury contemporary kitchen featuring designers stunning white Carrina Caesarstone Systems - Right to Park for 51 cars worktops - AV cabling infrastructure for sound, - Miele 30” induction hob, extraction hood, IT and TV distribution oven and microwave combination oven - Speakers in all en-suite bathrooms - Steam oven and coffee machine (for 2 - High speed fibre optic infrastructure bedroom or larger apartments only) directly into each apartment for - Full-height 30” fridge/freezer or 24” data/telephone (floors 39 and 40) - Home automation system with - Energy efficient twin glass-fronted controllable touch panels/push buttons wine fridge (for 2 bedroom or larger where applicable apartments only) - Touch button lighting control with scene - Dishwasher setting in principal rooms - Appliances fully integrated with joinery - Power ready for automated blinds - Stainless steel undermounted sink and - Wiring for Sky+ with outlets in each room monobloc mixer tap - Mains-powered smoke alarm with - Concealed worktop lighting battery back-up - Segregated waste storage - Residential sprinkler system
All specifications are indicative and subject to change
82 83 IN RT CI ATE
OPULENT LUXURY. INSPIRING DESIGN.
84 85 RECEPTION & LOUNGE
Foster + Partners has continued its masterful design eye throughout Principal Tower in association with LIV Interiors. The dramatically sculptural staircase and marble-clad, double-height reception echo the seamless elegance and heritage materials of the exterior. The mezzanine bar provides a luxurious meeting place to enjoy the views over the piazza.
A concierge service is on hand 24 hours a day.
86 87 Mezzanine bar 88 89 SERENE S P AC SE
90 91 THE BEAUTY OF CALM
SPA & GYM
The private swimming pool is located on the first floor of the Tower. This allows swimmers to feel as though they are floating just above the city streets. A metal-finish feature wall creates a sculptural focus, complementing porcelain floor tiles and textured walls.
92 93 The spa and gym have been designed to complement the apartments in terms of the The spa and gym are on the first floor, adjacent to the piazza, ensuring these are pleasant palette of materials, emphasising the fact that this is a private space for residents. Warm and and airy spaces with the benefit of lots of natural light and interesting vistas. Parquet timber earthy tones are offset by contrasting metallic effects for added interest and character. flooring, mirrored walls and wrap-around steel columns create a look that is smart and inviting.
94 95 SCREENING ROOM CONCIERGE AND PARKING
The multi-purpose screening room, adjacent to the residents’ bar, has seating that can be A dedicated concierge service provides residents with a five-star level of service 24 hours a day. configured in a number of ways, according to purpose and the ambience required. Residents can hire this space for private parties and screenings, including film, music or games There are dozens of car parking spaces in the Tower’s subterranean car park, including spaces for entertainment, as well as for business conferences. disabled users. The car park is accessed via two state-of-the-art car lifts for additional security. Recognising that London is also enjoying a resurgence in bike use, Principal Tower also provides ample bicycle spaces for residents.
96 97 JOINT VENTURE MANAGEMENT TEAM
Together Brookfield, Concord Pacific and W1 Developments form a global partnership with a reputation for delivering outstanding commercial and residential properties around the world.
Brookfield is one of the world’s largest owners and For more than two decades, Concord Pacific has set W1 Developments is an award-winning and developers of real estate across North America, the and surpassed new standards for master-planned internationally recognised property company focused UK and Australia. With a heritage spanning nearly communities. Each community has been envisioned on producing exceptional quality single and 100 years, Brookfield sets the industry standard for and designed in synergy with its surroundings, with mixed-use developments in central London. creating and managing iconic addresses. shops, parks, marinas and recreation. W1 Developments stands out amongst the Recognised for its commitment to superior service This synergy is a direct result of time and effort competition by focusing on quality rather than and the environment, Brookfield plays an active role invested in land selection, community planning quantity. Design excellence is the cornerstone of every in connecting global corporations, commerce and development, through to construction and project. Working closely with the world’s best architects and community. customer service. and designers, W1’s success lies in the details.
130