TOWER THE TOWER THE THE SHARD 110 BISHOPSGATE TOWER 42 LIVERPOOL STREET PRINCIPAL TATE MODERN ST PAUL’S BRIDGE OF LONDON GHERKIN STATION TOWER CATHEDRAL LONDON — CENTRE STAGE Principal Tower enjoys a prestigious location at the heart of the City of London, the financial capital of the world, and Shoreditch, the trend-setting capital of the world. The Tower benefits from five major transport hubs within walking distance, making it convenient to access all corners of the capital with ease and speed. London City Airport is an additional asset, being under 30 minutes away. 4 5 LONDON LANDMARKS ON YOUR DOORSTEP Tower Bridge St Paul’s Cathedral 6 7 The Gherkin London Stock Exchange 8 9 Harrods, Knightsbridge Many other world-famous London destinations are also easily accessible outside the immediate neighbourhood of the Tower, thanks to its direct connection to the efficient transport network. Whether you choose to spend the day on a shopping spree at Harrods or a relaxing afternoon at Hyde Park, you are only minutes away. Hyde Park 10 11 LONDON’S PRINCIPAL ADDRESS Principal Tower is a soaring testimony to London’s continuing influence and vision. The first residential tower in London fully-designed, both inside and out, by world- renowned Foster + Partners, combines spectacular architecture and breath-taking views with intelligent, elegant design of the highest specification. Each of the luxurious apartments in this 50-storey tower also benefits from the residents’ gym and spa, screening room, lap pool, 24-hour concierge and the new, tree-lined piazza of shops, restaurants and bars. With a City address, but within walking distance of trend-setting Shoreditch, Principal Tower offers fast, efficient transport links, as well as a wealth of cultural and culinary experiences. 12 13 ICONIC MASTERPIECE Principal Tower is set to join the cast of architectural landmarks on London’s iconic skyline, which includes masterpieces from the Richard Rogers Partnership, Rafael Viñoly and Kohn Pedersen Fox. Designed by Foster + Partners, this svelte new addition is the epitome of understated elegance. Inspired by the architectural landmarks in its vicinity and the historic views it offers across the capital, Foster + Partners has created a design that responds to the uniqueness of its location both geographically and culturally. Principal Tower offers the opportunity to own an architectural masterpiece, equivalent to a priceless piece of art, that will give constant pleasure and lasting value. 15 Space Balls, Anish Kapoor Foster + Partners studio Foster + Partners is a fully integrated practice bringing together the expertise of architects, interior designers, FOSTER + engineers, industrial designers, project managers and master planners, which has achieved global renown and recognition. Since its inception, it has received over 675 awards and citations for excellence, PARTNERS and has won in excess of 120 international and national competitions. Founded in London by Norman Foster in 1967, it DEDICATED TO is now a worldwide studio of over 1200 staff with projects completed in over 75 countries. Over the past four decades, the company has undertaken a strikingly wide range of work, including civic and INTERNATIONAL cultural buildings, offices, private houses and public infrastructure. It was responsible for the design of the largest single building on the planet, Beijing EXCELLENCE International Airport, and at the other end of the scale, the practice has designed a variety of furniture commissions and products, including a pen. 16 The Principal Tower team at work Beijing International Airport, China A VISIONARY EYE Great Court British Museum, UK Foster + Partners has long championed a sustainable approach to design whether applied to architecture and urban masterplans or product design and interiors. Being sensitive to location and culture, it often combines the latest in radical building technologies with techniques drawn from local, vernacular traditions. Architects, interior designers and engineers are encouraged to combine knowledge and together devise integrated and sustainable design solutions that will enrich the communities in which they build. Each project is reviewed regularly, both formally and informally, under the direction of the Design Board, which is led by founder and Chairman Norman Foster. While Foster + Partners is credited with devising some of the greatest architectural masterpieces of the late 20th and early 21st centuries, it has never lost sight of a design ethos that combines radical vision with responsible practice. Hong Kong and Shanghai Bank Headquarters, Hong Kong 30 St Mary Axe (The Gherkin) London City Hall, UK 18 19 ISLINGTON SHOREDITCH OLD STREET SILICON ROUNDABOUT SHOREDITCH PRINCIPAL TOWER AND THE GHERKIN, THE ICONIC DESIGNS HIGH STREET BY FOSTER + PARTNERS, WILL BOOKEND LONDON’S CITY CENTRE. BARBICAN CITY OF LONDON LIVERPOOL STREET MOORGATE ST PAUL’S ALDGATE EAST BANK MANSION HOUSE LONDON LONDON FENCHURCH STREET CANNON STREET MONUMENT TOWER GATEWAY TOWER HILL RIVER THAMES TOWER BRIDGE 20 21 TOWER 42 DESIGNED BY JOHN GIBSON CITY POINT PRINCIPAL TOWER 110 BISHOPSGATE 20 FENCHURCH STREET THE SHARD DESIGNED BY DESIGNED BY DESIGNED BY DESIGNED BY DESIGNED BY KOHN PEDERSEN FOX RENZO PIANO F. MILTON CASHMORE FOSTER + PARTNERS 30 ST MARY AXE RAFAEL VIÑOLY AND H. N. W. GROSVENOR DESIGNED BY FOSTER + PARTNERS ST PAUL’S CATHEDRAL BROADGATE TOWER CANARY WHARF DESIGNED BY DESIGNED BY SIR CHRISTOPHER WREN SKIDMORE, OWINGS & MERRILL TOWER BRIDGE DESIGNED BY SIR HORACE JONES ONE NEW CHANGE THE ROYAL EXCHANGE MILLENNIUM BRIDGE TATE MODERN DESIGNED BY DESIGNED BY DESIGNED BY DESIGNED BY JEAN NOUVEL WILLIAM TITE FOSTER + PARTNERS HERZOG & DE MEURON 22 23 The unique position of Principal Tower acts as a gateway between the historic City of London, centre of international finance and business, and the cultural hub of Shoreditch – a magnet for artists, creative industries and the high-tech community that gave nearby Old Street its ‘Silicon Roundabout’ tag. WHERE COMMERCE MEETS CREATIVITY Bank of England A FINANCIAL POWERHOUSE Principal Tower is located at the epicentre of the world’s top financial districts, a short walk from prestigious financial institutions such as Lloyd’s of London, HSBC’s Corporate Banking Centre, the London Stock Exchange and the Bank of England. Broadgate Centre, Liverpool Street 26 27 A VIBRANT ART SCENE London is home to some of the greatest art galleries in the world. It is also rich with cultural centres, pop-ups, street art and other enriching events that take place throughout the capital. Love Sculpture, Bishopsgate Medieval and Renaissance Gallery, V&A Museum, South Kensington 28 29 The Good, the Bad and The Ugly, a sculpture by Jake and Dinos Chapman Pop-up gallery, Shoreditch 30 31 THE FINE ART OF DINING The whole world is represented in the huge array of Michelin-starred restaurants, bars and cafés in the area; there are also numerous prestigious members’ clubs such as Shoreditch House, 8 Moorgate and East Room, attracting a glamorous international clientele. The Royal Exchange 32 Galvin La Chapelle Many culinary legends have made the journey from West to East as the City has enjoyed a resurgence in popularity - among them HKK, an offshoot of Michelin-starred Hakkasan. Here diners can enjoy exceptional Cantonese food in a tasting-menu format. Sushisamba 34 35 HOME OF HIGH FASHION AND AVANT GARDE DESIGNERS LUXURY BRANDS, COUTURE FASHION, NEWLY EMERGING ARTISTS AND 5-STAR SERVICE – ALL AT YOUR FINGERTIPS 37 A short walk away from Principle Tower, the Royal Exchange is host to a great number of high-end fashion brands, such as Louis Vuitton, Smythson, Tiffany & Co, Gucci and Bulgari. 38 40 41 J OU R N E YS LOCAL. NATIONAL. INTERNATIONAL. PRINCIPAL TOWER IS A GREAT PLACE TO START 42 43 DISTANCES At Principal Tower everywhere is close to hand. Central London is readily accessible by tube and with the completion of Crossrail in 2018, journey times throughout London will be even quicker. Travel to the rest of the UK is simple on the comprehensive train network and Europe is close – Eurostar is less than 10 minutes away. With all the major airports less than an hour away, even connecting with the rest of the world couldn’t be easier. WALKING TIMES NATIONAL RAIL 4 MINS Spitalfields Market from Liverpool Street Station (5mins walk) 5 MINS Broadgate Circle 50 MINS Stansted 6 MINS Shoreditch House 77 MINS Cambridge 7 MINS Hoxton Square 9 MINS Finsbury Circus CROSSRAIL (2018) from Liverpool Street (5 mins walk) LONDON UNDERGROUND 2 MINS Farringdon from Liverpool Street (5 mins walk) 5 MINS Tottenham Court Road 5 MINS Farringdon 6 MINS Canary Wharf 8 MINS Bank 7 MINS Bond Street 9 MINS King’s Cross St Pancras 32 MINS Heathrow T1 9 MINS London Bridge 11 MINS Oxford Circus 15 MINS Bond Street AIRPORTS from Liverpool Street (5 mins walk) 16 MINS Victoria 28 MINS City 32 MINS Heathrow T1 from Old Street (8 mins walk) 40 MINS Luton 4 MINS King’s Cross St Pancras 45 MINS Stansted 9 MINS London Bridge 50 MINS Heathrow T1 LONDON OVERGROUND 50 MINS Gatwick from Shoreditch High Street Station (3 mins walk) 11 MINS Surrey Quays 14 MINS Highbury & Islington 38 MINS Clapham Junction 39 MINS Westfield, Shepherds Bush 45 LOCAL AREA GUIDE 01 RESTAURANTS BOUTIQUES/SHOPS BARS GALLERIES 1776 @ 1 Lombard Street Louis Vuitton London City Apples and Pears Gallery Fumi SILICON 01 01 01 01 1 Lombard Street, London EC3V 9AA 6 Royal Exchange, London EC3V 3NL 26 Osborn Street, London E1 6TD 16 Hoxton Square, London N1 6NT ISLINGTON 12