Welcoming Keynote Jeff Ravencraft President/COO, USB-IF Brad Saunders Chairman/CEO, USB-IF Chairman/USB Promoter Groups

Taipei, Taiwan October 24 – 25, 2017

USB Developer Days – October 24 – 25, 2017 USB Implementers Forum © 2017 1 Opening Agenda • USB-IF Welcome – Jeff Ravencraft • Recent Announcements • Market Adoption • The Importance of Certification and Branding • Branding/Logo Strategy Update

• USB Specification Status – Brad Saunders • USB Promoter Group Specifications • USB-IF Device Working Group Specifications

• USB Developer Days Overview and Schedule

USB Developer Days – October 24 – 25, 2017 USB Implementers Forum © 2017 2 • Recent Announcements USB-IF • Market Adoption Welcome • The Importance of Certification and Branding • Branding/logo Strategy Update

USB-IF Announces USB 3.2 Specification Published

Beaverton, OR, USA – September 26, 2017 – USB Implementers Forum (USB-IF), the support organization for the advancement and adoption of USB technology, today announced the publication of the USB 3.2 specification, an incremental update that defines multi-lane operation for new USB 3.2 hosts and devices. The USB 3.2 specification was first announced in July 2017 as near final by the USB 3.0 Promoter Group. It is now officially published by USB-IF and available for download at www.usb.org.

Key characteristics of the USB 3.2 solution include: • Two-lane operation using existing USB Type-C™ cables • Continued use of existing SuperSpeed USB physical layer data rates and encoding techniques • Minor update to hub specification to address increased performance and assure seamless transitions between single and two-lane operation

For users to obtain the full benefit of this performance increase, a new USB 3.2 host must be used with a new USB 3.2 device and the appropriate certified USB Type-C™ cable. For more information, visit www.usb.org.

Charging Performance Delivers up to 100W – power Delivers up to 10 Gbps – all your devices, including SuperSpeed USB Power supporting all of your desktops and workstations USB 10 Delivery data transfer needs Gbps

USB Type-C™ • USB Audio Cable & • USB Type-C™ Authentication Connector • USB Type-C™ Alternate Modes

Convenience Robust, slim connector with reversible plug orientation and cable direction

• 3 Billion+ units by 2020 • 50%+ of USB TAM

USB Developer Days – October 24 – 25, 2017 USB Implementers Forum © 2017 6 Why Certification? • Non-compliant USB products are available in the market • Consumers are purchasing faulty products and experiencing frustration • Consumer demand for compliant products is evident/real • Major US Retailers now requiring USB-IF Certification • Amazon, Best Buy, Micro Center and Staples • USB-IF has an active campaign to address bad actors • USB-IF works locally and internationally with customs, legal counsel and government agency's • USB-IF works with US Customs and the US Consumer Product Safety Commission • USB-IF has an active take down program for on-line retailer sites • TM/Logo violations • False claims/advertising • Faulty/dangerous products • How can consumers trust a USB product? • USB-IF compliance testing/certification and logo usage • USB-IF marketing and advertising initiatives educate consumers to “look for the logo”

USB Developer Days – October 24 – 25, 2017 USB Implementers Forum © 2017 7 Why Certification – Why Not? • USB 3.2, USB 3.1, USB Power Delivery (100 watts), USB Type-C™ and USB Type-C Alternate Mode are only for the technically astute • Protecting your Company’s Brand • Reassurance/confidence for your customers! • Validation/reassurance/confidence for your company! • USB-IF Certification means: • Products have met the highest standards in the industry • Products were certified to be compliant to the specification • Products were tested for interoperability • Trademark License agreement/logo license fee included in USB-IF Membership • Members may attend a USB-IF workshop and get their product(s) certified at no cost

USB Developer Days – October 24 – 25, 2017 USB Implementers Forum © 2017 8 The Importance of Branding • Branding immediately tells the consumer your product has been certified by the USB-IF and it has met the highest standard in the Industry • Using USB-IF Brands/Logos insures consistent messaging globally across multiple manufactures and products • The consumer is condition to look for our Brands/Logos • It is essentially free adverting for your company • The USB-IF invest in advertising our Brands/logo’s to the consumer and industry at large • Having different OEM marks causes consumer confusion and purchasing uncertainty • Collectively the USB-IF marks are stronger than any one-off/custom mark

USB Developer Days – October 24 – 25, 2017 USB Implementers Forum © 2017 9 New “CERTIFIED USB FAST CHARGER” Logo • USB Chargers that do not support PPS will use the existing logo • USB Charger that support PPS will use the new “Certified USB Fast Charger” logo

PPS = USB PD Programmable Power Supply feature USB Developer Days – October 24 – 25, 2017 USB Implementers Forum © 2017 10 USB 3.2 Branding Update • USB-IF is currently developing a branding strategy for product solutions based on the USB 3.2 Specification

• The branding strategy will be finalized in time to meet Time-to- Market product offerings in 2018

• The branding strategy will be announced in conjunction with the USB 3.2 compliance program

USB Developer Days – October 24 – 25, 2017 USB Implementers Forum © 2017 11 USB Certification Logos and Icons Products that successfully complete USB-IF certification and the company has signed a logo license agreement can use the certified USB marks to identify the performance and USB Power Delivery that are supported

USB Performance-only USB Performance Packaging, Cable and Port Marks + USB Charging-only USB Charging • Marks on the Cable and Port Mark USB Charging-only Packaging Cable and Port cable/connector Mark Marks over-mold • Marks on the Original USB N/A USB port SuperSpeed USB N/A • Logos on the product packaging SuperSpeed USB 10Gbps N/A

Charging via USB Type-C N/A and USB Power Delivery

 http://www.usb.org/developers/logo_license/USB-IF_TLA_Usage_Guidelines_011416.pdf

• http://www.usb.org/developers/logo_license/

• http://www.usb.org/developers/usbtypec/

USB Type-C™ and USB-C™ are trademarks of USB Implementers Forum • Note: This Attribution should be given when using the terms USB Type-C™ and USB-C™

• Ex • Exhibitors • Exhibitors • Analogix Semiconductor, Inc. • Genesys Logic, Inc. • ASMedia Technology, Inc. • Granite River Labs • Avery Design Systems • Luxshare-ICT • Cypress • Renesas Electronics Corporation • Diodes Incorporated • Total Phase • Fresco Logic

USB Developer Days – October 24 – 25, 2017 USB Implementers Forum © 2017 15 USB Specifications Development • USB 2.0 and USB 3.0 Promoter Groups • Each group established by a Promoter Agreement between seven “Promoter” companies • Invited contributors/reviewers participate under a Contributor Agreement • Adopters agreement available for each group of specifications • Chair: Brad Saunders (Intel)

• USB-IF Device Working Group (DWG) • Membership open to all USB-IF members • Each WG has separate IP contribution agreement • Adopters agreements available for each set of specifications • Program Manager: Paul Berg (USB-IF)

Base Specifications USB 2.0 April 2000 Ubiquitous USB 3.2 September 2017 USB 3.2 added two-lane support for USB Type-C Base Specification Extensions USB 2.0 OTG Release 2.0, July 2012 Primarily adopted in phones/tablets – mostly only the Embedded Host portion of the specification, being replaced by USB Type-C Dual-Role capability USB Power Delivery Revision 3.0, Version 1.1, January 2017 Version 1.1 added Programmable Power Supply (PPS) USB 3.0 OTG Revision 1.1, May 2012 Being replaced by USB Type-C Dual-Role capability USB Type-C Revision 1.3, July 2017 Adoption in mobile on a increasing trend Active Cable definition published initially as an ECN USB Type-C Authentication Revision 1.0, March 2016 Targeted use for authenticating certified chargers and devices USB Type-C Port Controller Revision 2.0, Version 1.0, July 2017 Defines USB PD inter-block interface Interface USB Type-C Bridging Revision 1.1, September 2017 Supporting USB Type-C Authentication and Hub applications USB PD Firmware Update Revision 1.0, September 2016 Enables firmware updating of products over USB PD

* Specifications intended only for product internal use, e.g. HSIC and SSIC, not listed here USB Developer Days – October 24 – 25, 2017 USB Implementers Forum © 2017 17 USB-IF DWG Specifications Summary*

USB Functional Extensions Micro-USB April 2007 Basis for legacy world-wide mobile battery charging Battery Charging Revision 1.2, December 2010 Basis for legacy world-wide mobile battery charging Device Class Specifications HID Revision 1.11, June 2001 Mouse, keyboard, etc. applications  numerous extensions published Audio Revision 3.0, September 2016 Webcams, headsets, etc.  targeting USB Type-C Digital Audio solutions Video Revision 1.1, June 2005 Webcams Mass Storage Revision 1.3, June 2003 Thumb drive storage MA-USB Revision 1.0, February 2014 Working with WiFi Alliance for connecting USB devices over wireless UASP Revision 1.0, June 2009 USB 3.1 external HDD Printer Revision 1.1, January 2000 USB printing applications NCM/MBIM Revision 1.0, July 2009 Contemporary version of earlier communications device class Communications Revision 1.2, December 2012 Modems, networking – NCM/MBIM model increasing adoption Billboard Revision 1.1, July 2015 Required for USB Type-C Alternate Mode support Debug Devices Revision 1.0, July 2015 Specific to USB 3.1 USB Display Class In work – expected in mid 2018 Raw and compress displays  specification aligned with VESA work

* Some lesser known/supported specifications not listed here USB Developer Days – October 24 – 25, 2017 USB Implementers Forum © 2017 18 Ancillary Specifications • eXtensible Host Controller Interface (xHCI) • Scope: Defines the USB Host Controller interface specific to all USB implementations from USB 3.0 forward, applicable to USB 2.0 as well. • Spec and Adopters Agreement available directly from Intel Corporation • Current Version: Revision 1.1, December 2013 (plus Errata 01-03) • USB Type-C Connector System Software Interface (UCSI) • Scope: Describes register and data structures for use by system software, the OS Policy Manager (OPM), to interface with USB Type-C connectors on a system. • Spec and Adopters Agreement available directly from Intel Corporation • Current Version: Revision 1.1, August 2017

USB Developer Days – October 24 – 25, 2017 USB Implementers Forum © 2017 20 USB Developer Days – Technical Session Schedule Tuesday – Day 1 Wednesday – Day 2 Track One Track Two Track One Track Two  8:30 AM  Registration 8:45  9:00 AM  USB Power Delivery Welcome Keynote 9:15 9:30 Part 1  9:45 AM  Break  10:00 AM   10:15 AM  Break  10:30 AM  USB Technical Overview 10:45 11:00 USB Power Delivery (USB 3.2, USB Type-C™ and More) 11:15 Part 2 11:30 11:45  12:00 PM  12:15 12:30 Lunch / Showcase 12:45 Lunch / Showcase 1:00 1:15  1:30 PM  1:45 USB-C™ Bridge for PDUSB Hubs USB-C™ and Power Delivery 2:00 USB Type-C™ Charging 2:15 and Charge-Through USB 3.2 PHY, Link and Re-timers Architecture in Windows 10  2:30 PM  2:45 Designing USB Type-C™ and USB Type-C™ Authentication  3:00 PM  Break 3:15 Power Delivery Systems and Firmware Update  3:30 PM  Break Make the User Happy: 3:45 Break Interoperability Do’s and Don’ts  4:00 PM  4:15 USB Type-C™ Active Cables Nifty USB Type-C Features 4:30 The CTO Hour and Optimizations 4:45  5:00 PM 

A special event finale featuring the USB-IF CTO – Mr. Rahman Ismail