An Exploration of the Formation and Empowerment of Opinion Leaders in a Reddit Gaming Community
WHO IS REALLY IN CHARGE HERE: AN EXPLORATION OF THE FORMATION AND EMPOWERMENT OF OPINION LEADERS IN A REDDIT GAMING COMMUNITY Clinton Chase Carter Thesis Prepared for the Degree of MASTER OF ARTS UNIVERSITY OF NORTH TEXAS December 2017 APPROVED: Meredith Clark, Committee Chair Tracy Everbach, Committee Member Gwen Nisbett, Committee Member Dorothy Bland, Director of the Frank W. Mayborn Graduate Institute of Journalism and Dean of the Frank W. and Sue Mayborn School of Journalism Victor Prybutok, Dean of the Toulouse Graduate School Carter, Clinton Chase. Who is Really in Charge Here: An Exploration of the Formation and Empowerment of Opinion Leaders in a Reddit Gaming Community. Master of Arts (Journalism), December 2017, 84 pp., 1 figure, references, 132 titles. In an attempt to shed light on the further sophistication of opinion leadership in online communities, this study examined the forces and structures that affect their formation in the League of Legends subreddit. By investigating what users thought about the various types of individuals with which the communicate, the researcher hoped to begin to understand and record how those forces work bother on this particular subreddit and in mass media beyond. Opinion leadership continues to be an integral force in deciding what information is consumed by a public and under what frames and agendas it is contextualized. If researchers can operationalize formal definitions for the influences and structures that occur online, they can better navigate the deep waters that are global communication on the internet. Copyright 2017 By Clinton Chase Carter ii TABLE OF CONTENTS Page INTRODUCTION .......................................................................................................................... 1 Reddit as a Site for Communication Research ..................................................................
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