Annual Report Year ending August 31, 2003
January 27, 2004 THE LIVING ARTS CENTRE THE LIVING ARTS 1 Annual Report 2003
TABLE OF CONTENTS
Introduction by The Chairman & CEO ...... 1
Living Arts Centre Board of Directors ...... 2
Mission Statement ...... 3
Highlights
Performing Arts: ...... 4
• Living Arts Centre Presents
• Community On Stage
• Resident Tenants • Mississauga Symphony Orchestra • Opera Mississauga • Mississauga Choral Society • Mississauga International Children’s Festival • Other
• Community Access Program
Studio Arts ...... 6
Volunteer ...... 8
Communications & Marketing ...... 9
Sponsorship & Development ...... 11
Finance / Live Cuisine / Corporate Sales ...... 13
Living Arts Centre Staff ...... 14
Audited Financial Statements ...... 15 Annual Report 2003
Drew Pallett, Chairman Gerry Townsend, CEO Financial Consultant Living Arts Centre RBC Dominion Securities We are pleased to present to you the Annual Report for The Living Arts Centre in Mississauga for the year ended August 31, 2003.
Early in the year, your Board of Directors reviewed our mission statement.The Board decided to revise and expand the mission statement to better reflect our commitment to give the community access to first class facilities and fine programming at a reasonable price.The introductory sentence of the new mission statement is as follows:
To nurture, foster, encourage, promote and support the presence and development of the performing and visual arts in Mississauga and the neighbouring communities.
The new mission statement is reproduced in full on Page 3 of this Annual Report.
Our activities in Performing and Studio Arts, as well as the support provided by Marketing, Administration & Finance, Food and Beverage,Volunteers and Fundraising operations, are summarized in the following pages.The financial statements for the year ended August 31, 2003 are also attached.
Over the past several years, we have experienced increasing success in addressing the programming expectations of our community. In 2004, we expect this positive trend to continue, while at the same time meeting our objective of providing a diverse range of artistic experiences to our audiences.
The Living Arts Centre benefits from the financial support of a growing number of corporations in the greater Mississauga area through sponsorship, donations and group sales. In 2004 and beyond, we will seek to broaden the financial support from our community, particularly for programming that is designed to provide children with formal arts education and exposure to a variety of art forms. For example, in the coming years, we will extend and revitalise our Friends annual donor program.
The Living Arts Centre gratefully acknowledges the continuing support of The Corporation of the City of Mississauga, which has been instrumental in providing the Mississauga community with our outstanding arts facility.
On behalf of the Board of Directors, we wish to thank all the staff, volunteers and patrons who have contributed to another successful year.
Drew M. Pallett Gerry Townsend Chairman of the Board of Directors Chief Executive Officer
1 Annual Report 2003 2003 BOARD OF DIRECTORS
Drew Pallett, Chairman Ralph Hunter,Vice Chair Councillor Frank Dale Brian deLima Financial Consultant President, Hunter-Gray City of Mississauga Freelance Musical Director RBC Dominion Securities Financial Services Ward 4
Ron Duquette Doug Fowles Sherry Lee David W. Irwin André J. Mak President, Ad-Venture President, Mississauga, Ontario Deloitte & Touche LLP Owner, Kwik Kopy Printing Sight & Sound Ltd. Henge Developments Inc. President, Makvision Inc.
Les Mayer Professor Robert H. McNutt Councillor Pat Mullin David O’Brien Vice-President, HR, Professor Emeritus City of Mississauga City Manager ADT Security Services Canada Inc. UTM Ward 2 City of Mississauga
Councillor Maja Prentice Anthea J. Radford Frank Rende Anthony Schwartz Ted Woloshyn City of Mississauga President & CEO Vice-President Streetsville, Ontario The Ted Woloshyn Show Ward 3 Arjane Governance Group Bernia of Canada Inc. CFRB,Toronto
EX-OFFICIO
Ruben Goulart Gerry Townsend Partner CEO 2 Keyser Mason Ball Living Arts Centre Mission Statement Annual Report 2003
Mission Statement of the Living Arts Centre To nurture, foster, encourage, promote and support the presence and development of the performing and visual arts in Mississauga and the neighbouring communities. The Board of Directors, staff and volunteers are dedicated to actively pursue the fulfillment of this mission and pledge to:
1. Present high quality performing and visual artists 5. Provide diverse educational experiences in for the enjoyment and enrichment of all ages. This performing and visual arts programming. will include the presentation of upcoming Canadian talent. 6. Create opportunities and incentives for staff and 2. Enrich the community by acting as a catalyst to volunteers to optimize their contributions towards stimulate diverse artistic and cultural development accomplishing the goals of the Centre in a within the community such as through resident challenging and satisfying environment. companies, festivals, visiting artists, ethnic programs and special exhibitions. 7. Ensure that one of the goals of the Centre is to move towards self-sufficiency. Consequently, it will 3. Enhance community growth and experiences by also engage in commercial activities such as partnering with community arts organizations to corporate rentals and catering to the extent achieve growth and diversity of arts in an econo- necessary to supplement its income. It will also mically viable manner such as by providing access seek support for its various activities through to the Centre's facilities as well as cooperating, sponsorship and donations. integrating resources and the sharing of information. 8. Operate in a fiscally responsible manner. 4. Encourage artists to pursue their art, showcase their work and to assist in teaching and mentoring others by offering them an opportunity to become resident at the Living Arts Centre.
Live Cuisine Restaurant
Dance Studio Galleria
Laidlaw Hall
Hammerson Hall Gift Shop Performing Arts Highlights Annual Report 2003
Total Theatre Usage Total combined usage including the Living Arts Centre programming, community performance rentals, rehearsals and corporate rentals: ◆ 211 days in Hammerson Hall ◆ 208 days in RBC Theatre Total number of performances in the theatre spaces: 234 LAC Presents... Colleen Furry HAMMERSON HALL ◆ performances included Holly Cole, Roch Voisine,The Nutcracker (sold-out), Shanghai Acrobats (2 sold-out performances), and the Canadian Brass ◆ total number of performances was 27 including shows in the Kidstuff, Family Passport and Nightlife series, as well as school performances ◆ total number of attendees was 14,819
RBC THEATRE ◆ performances included Dufflebag Theatre (sold-out), Rik Emmett (2 sold-out performances), the Arrogant Worms, and the Canadian Opera Company - Cinderella (2 sold-out performances) Danna Evans, Sarah McCutcheon, Sally Rideout ◆ total number of performances was 19 including shows in the Wiggle Club and the Relaxed series ◆ total number of attendees was 3,647
The Community OnStage... The Living Arts Centre Tenants...
◆ Mississauga Choral Society (2 performances) Victor Svenningson Bob Mitchell
◆ Mississauga Symphony (8 performances)
◆ Opera Mississauga (19 performances)
John De Melo
◆ Mississauga International Children's Festival 4 (35 performances) Performing Arts Highlights Annual Report 2003
The Living Arts Centre enjoys a strong relationship with the community's not-for-profit organizations and associations. In addition to the Centre's Tenants listed above, performances were offered by:
◆ Chamber Music Society ◆ Mississauga Festival Youth of Mississauga Choir ◆ Clarkson Music Theatre ◆ Mississauga Youth Orchestra ◆ Mississauga Big Band Jazz ◆ Mississauga Youth Theatre Ensemble ◆ Earl Nelham Singers ◆ Mississauga Children's Choir ◆ Salvation Army ◆ Mississauga Festival Choir ◆ Streetsville Musicorp Inc. Culturally Specific Events... Performances offered to the community included: Holly Cole ◆ Barvinok School of Dance ◆ New Start Support & Training ◆ Bharat Cultural Organization: Centre
Sirf Aapke Liye ◆ OPLENAC ◆ Datta Yoga Centre ◆ Punjabis in Canada for the ◆ Fiesta Filipina Dance Troupe Promotion of Arts & Culture ◆ Filipino Seniors of Mississauga ◆ Queen Helena Croatian ◆ Joint Chinese Choirs Canadian Cultural & Charitable ◆ Lechowia Polish Canadian Society Folkdance Company ◆ Savior of the World Chinese ◆ Linhson Buddhist Association Catholic Mission of Ontario ◆ Toronto Kalibari ◆ Manets Entertainment & ◆ The Spiritual Assemble of Ukrainian International Media the Baha'is of Mississauga ◆ World Islamic Mission Commercial Productions...
◆ Live CBC Radio recording for Stuart McLean: Live From the Vinyl Café ◆ Canadian Academy of Floral Art ◆ Celebrity Symphony ◆ Miss Canada / Miss Teen Canada International ◆ Filming for Ministry of Health Commercial ◆ Filming for television series: Mutant X ◆ Filming for music video: Scarlett Community Access Program (CAP) During Fiscal 2003 we continued this program to assist and encourage local arts organizations to successfully use our facilities on a continu- ing basis. CAP provides financial assistance to meet rental and other facility charges by the Centre to organizations where these expenses have been a barrier to access.The funding is provided through the generous support of the Mayor's Gala Fund. Organizations approved under the program this year are: ◆ Candy Factory Theatre Rita Chiarelli ◆ Mississauga Festival Choir / Mississauga Festival Youth Choir ◆ Mississauga Big Band Jazz Ensemble 5 ◆ Mississauga Youth Orchestra Studio Arts Highlights Annual Report 2003
Providing community-centered lifelong learning in the arts and the exploration of the creative process, Studio Arts showed growth in all areas in 2002-2003.
School Workshops and Performances The popularity of our School Workshops continued to grow with over 9,000 students and teachers engaging in the curriculum connected workshops. Classes from 9 school boards were represented along with private and home school groups from across the greater Toronto area. Four school performances were also offered in Hammerson Hall.
New school workshops were developed and implemented in the areas of Ceramics and Textile and Fibre Arts along with a successful application to The Creative Arts Learning Partnership for the delivery of teacher workshops.These initiatives demonstrate the Centre's ongoing growth and commitment to providing relevant programming to students and teachers.
Community Courses and Specialty Programs Community Courses offered over 800 kids, teens, adults and families high level programming opportunities within professional studios. 9 new kid and teen courses were developed with a focus on expanding teen programming. 23 new adult courses were developed with a focus on promoting programming in the wood, textile and dance studios as well as providing graduated learning opportunities through 101, 201 and 301 level courses.
New specialty programs were developed and delivered for children's birthday parties and corporate groups.
Camps Participation in both Spring Break and Summer Camp exceeded expectation with over 490 children engaged in fun, encouraging and creative camp experiences.This being a 40% increase from the 01-02 program. In 2003, the Spring Break and Summer Maria Elizondo Camps introduced programming that connected art and engineering through the Master Builder and Wacky Worlds programs.Take One, a new filmmaking program for ages 11-14, met with great success.
These programs would not have been possible without the support provided by work experience students from local high schools. 53 students from the Peel Region donated over 3,550 hours to the successful operations of camp Shauna Cook programming.
6
Suzy Tanzer Leslie Leader Nikoline Calcaterra Studio Arts Highlights Annual Report 2003
Resident Artist Program The Resident Artist Program showed increased enrollment with new residents in the wood, glass and ceramic studios. Residents continued to be an integral part of the Centre through their participation in exhibitions, community and corporate events and the design and instruction of Community Courses.Their fine work also supplied the gift shop and was available for corporate commissions.
We completed the rebuild of the glass studio's furnace and glory holes. This four-month project resulted in a new system that has reduced gas consumption as well as improved insulation of both the furnace and glory holes.
The success of our Resident Artist program is very much dependent upon maintaining a flow of artists through the program.This is facilitated by the invaluable assistance of our volunteer studio mentors who review the resident artist applications. These are recognized artists who teach and practice in their area of specialty: John Armstrong, Bruce Cochrane, Robert Diemert, Peter Fleming, Irene Frolic, Andrew Kuntz, Susan Low-Beer, Skye Morrison and Sarah Quinton.
Exhibitions The 2002-2003 Exhibition schedule reflected a shift towards the support of community exhibitions. By connecting with the Art and Art History Program Alumni from the University of Toronto and Sheridan in Past Tense,The Clarkson Society of Artists in Celebration - 40th Anniversary and local artist Patience Morrisey in Sahara we reinforced our strong connection with the community. In an effort to support emerging artists, the Centre continued to work with Sheridan Institute of Technology and Advanced Learning and to showcase work of the graduating classes of their Textile and Ceramic studios. in Vitro - Works by the Resident Artists of the LAC provided a venue to promote the emerging and mid career artists working within our studios. Lastly, providing international scope, Ofrenda Flora - Works on/with paper fea- tured works from Canada and Mexico.
Over, 6000 patrons visited these seven exhibitions and were hosted by our dedicated gallery volunteers. 7 Volunteer Department Highlights Annual Report 2003
Robin Howarth
◆ The Living Arts Centre currently has approximately 200 active volunteers
◆ Collectively, our volunteers have contributed over 14,570 volunteer hours
◆ Volunteers supported 392 theatre events, over 6,000 visitors to Laidlaw Hall, 800 participants in community courses, 490 children taking part in Spring Break and Summer Camps and took 880 people on tours through the building
◆ We were pleased to honour the following volunteers at a Recognition dinner on November 19th for their outstanding service and contribution during the 2002/2003 season: Wayne Baker, Phyllis Lindsay, Suzanne Mellor, Agnes Motz, Judi Palmer, Suzanne Pierce, Sabine Zafar
◆ At the same Recognition dinner, Myles Gibson was named the Living Arts Centre Volunteer of the Year.
Myles Gibson
8 Communications & Marketing Highlights Annual Report 2003
Marketing Approach Marketing efforts focused on raising awareness throughout the Mississauga community using promotional tools such as the season brochure, the City's Inside and Out Guide (both fall/winter and spring/summer) as well as Square One and GO Station advertising.
PMG Consultants were retained in October 2002 to conduct a market research study to review programming, marketing and pricing choices and make recommendations to improve ticket revenue.
To encourage frequent attendance among the LAC Presents patrons, we introduced Flex packaging this season giving patrons greater flexibility and choice in creating their own series.
The season brochure was distributed to every household in Mississauga through the Mississauga News.
We implemented single ticket campaigns by using print advertising in Mississauga, Etobicoke, Brampton and Oakville, with targeted advertising in Toronto, radio, direct mail and increased distribution of materials in over 100 display racks.
E-marketing With grant assistance from the Trillium Foundation the e-marketing campaign was launched to drive traffic to our web site, capture e-mail addresses and promote Buy On Line.
We introduced a monthly E-newsletter, to promote upcoming performing and visual arts events. To build the core e-database of subscribers an E-Contest was launched in the January edition of Toronto Life magazine with six prize packages offered through to June. During 2002 -2003 we captured over 3200 e-mail addresses.
9 Communications & Marketing Highlights Annual Report 2003
Alice Burrows Megan Paul Patty Chanda Gail Anderson
Outreach Community outreach initiatives expanded to include a greater number of off-site information sessions and/or display booths in retail and corporate locations, festivals and community events.
In support of the arts in Mississauga, the Living Arts Centre embarked on a pilot project that offered marketing and media relations services on a fee for service basis. Mary Chan
The Centre continued its commitment to support local charities by donating a quantity of event tickets.
Box Office On Line purchase of tickets was introduced on our website.
The telephone response system was redesigned to allow easier access to purchase tickets and obtain information.
Jason Seaton, Karolina Burka Pamela Aros Erika Torres
Jeff Adigue
10 Sponsorship & Fundraising Highlights Annual Report 2003
Performing & Studio Arts Program Sponsorship The Living Arts Centre was pleased to partner with fifteen Mississauga corporations to present performing arts series and performances, as well as community and educational programs throughout the 2002/2003 programming year.
Petro-Canada and First Pro Shopping Centres continued their commitment as Series Title Sponsors of the Wiggle Club and Kidstuff series respectively. With a mutual interest in investing in arts experiences for children and youth, these corporations also partnered in presenting the School Workshop and Performance program.
Performance Sponsors that contributed to the success of the performing arts events were:
RBC Financial Group TD Commercial Bank St. Lawrence Cement Enbridge Gas Distribution GE Canada Pratt & Whitney Haunn Financial Services Inc. City Gate Condominiums Rogers Cable Inc.
The March Break Camps were supported by Canon Canada Inc. The Summer Camps program benefited from the assistance provided by Square One Shopping Centre, Loomis Arts Store and The Maritime Life Assurance Company.
Visual arts exhibitions in Laidlaw Hall benefited from two new supporters, EDULINX Canada Corporation and Pratt & Whitney. In return for their support corporate sponsors were provided with rights and benefits that included corporate logo and/or name recognition in marketing materials, and print and radio advertising. These sponsorship opportunities also enabled corporate partners to leverage their support by hosting clients, prospects, and/or to recognize employees. Friends of the Living Arts Centre The Centre is appreciative of the patrons who commit their support to this annual membership program. The Friends program continued to support the Centre's programming mandate, assisting in presentation of quality programming affordable to the broadest sector of the Mississauga-area population. Public Sector Grants
◆ The Ontario Trillium Foundation support of the Centre's web-based marketing initiatives will increase audience reach and further promotion of our on-line ticketing system.
◆ An Arts Presentation Canada grant from the Department of Canadian Heritage assisted the Centre's in showcasing both emerging and well established Canadian and international artists, and supported a School Performance program for elementary and secondary school children.
11 Sponsorship & Fundraising Highlights Annual Report 2003
THANK YOU The Living Arts Centre is pleased to have partnered with the following corporations in the presentation of the Centre’s performing and visual arts programs.
R
THE LIVING ARTS CENTRE ACKNOWLEDGES WITH THANKS THE GENEROUS SUPPORT OF THE FOLLOWING:
FRIENDS OF THE LIVING ARTS CENTRE Jane Knox Our thanks to the commitment made to the Centre by the following individuals and businesses through the annual Friends membership program.
Abou El-Naga, Nagwa Furry, Colleen & Clack, Craig Luchak, Joan Shamash, Irene & Emil Anderson, Gail Goldhar, Stephen Maginnis, Eric & Deborah Sharp, Emma & Murgel,Tony Braid, Marjorie Henderson, Ann & Lyman Malnychuk, Ann Sinclair, Fannie & Martin Braun, Karl Henry Hill & Associates Inc. Meridew, Fred & Zelma Sloane, Marilyn Campbell, Dolores Hunter, Ralph & Barbara Migain,T. Svenningson,Victor Chen, Maureen Irwin, David & Anne Pallett, Drew Townsend, Carol & Gerry Craig, Alan Jackson, Judith Anne Piotrowski, Alice Wallace, Roslyn Creighton,Will Kearns, Lendre Prentice, Maja Warnock, Donald Duquette, Ron & Praught, Kathy Knox, Jane & Peter Robinson, Mary Zoerb, Susan & Merle Ebbitt, Barry Leether, Brian & Nancy Rounding, Helen Zowgaro, Linda Edwards,Therese Lefebvre,Nancy Sadler, Hilary Fu, Danny Lewis, Lynn & Ken Savella, Marie
12 Finance/Corporate Sales/Live Cuisine Annual Report 2003
The gross revenue decreased from $4,545,000 in fiscal 2002 to $4,289,000 in fiscal 2003.This was primarily due to decreases in the catering and the performing arts areas somewhat offset by an increase in the studio arts revenues. Much of the overall decrease was attributable to the Iraqi war and the SARS outbreak. Fortunately we were able to make this up with decreases in direct expenses totalling $435,000
The operating loss for the year was $1,963,000 compared to $2,002,000 for the preceding year.The loss before amortization of fixed assets was $816,000, which London Drugs Convention was more than offset by the grant from the City of Mississauga of $1,100,000.
Corporate Events Over 1000 events took place at the Living Arts Centre from September 1, 2002 to August 31, 2003.These included corporate meetings, career fairs, trade shows, weddings and graduation ceremonies.The organizations involved included:
London Drugs Sheridan College
Petro-Canada Convention Petro-Canada Re/Max Peel After Lunch Program (PLASP) Shoppe 9000
Live Cuisine Alba Noronha, Anne Parker, Sumant Sarin, Sofia Amaro-Elliot The restaurant continued to offer a lunch buffet and pre-show dining as well as special parties including post concert dessert and coffee for the Mississauga Symphony. It attracted 8700 patrons including those on New Year’s,Valentine’s and Mother’s Day."
Heart & Stroke Event
Re/Max Convention Wedding Ceremony in the Atrium
13 Living Arts Centre Staff Annual Report 2003
Gerry Townsend, CEO & Vice-President, Business Affairs Business Affairs Communications/Box Office William Milne, Manager, Accounting & Administration Gail Anderson, Manager, Communications & Marketing Grace Aldea, Accounting Clerk, Payable Alice Burrows, Promotions Coordinator Victoria Holganza, Accounting Clerk Patty Chanda, Marketing Coordinator Mariette Rajkumar, Accounting Clerk Mary Chan, Creative Services Coordinator Maria Da Silva, Receptionist Erika Faith Torres, Box Office Supervisor William Milne & Peter Colberg Jeff Adigue, Box Office Coordinator Catering Customer Service Representatives Rocco Valleriani, Manager, Food & Beverage Pamela Aros, Marcus Belardi, Karolina Burka Sumant Sarin, Asst. Manager, Food & Beverage Cathryn Dela Rosa, Renée Denny, Martin Edralin Sofia Amaro-Elliott, Food & Beverage Coordinator Julia Foster, Patrice Lamb, Megan Paul Anne Parker, Manager, Sales Tina Shewchuk, Jesse Sturgeon Alba Noronha, Event Coordinator Jason Seaton, Judith Willenbrecht Esther Ortiz, Event Coordinator Grace Aldea Performing Arts Live Cuisine Restaurant/Catering Staff Colleen Furry, Manager, Performing Arts Peter Colberg, Chef de Cuisine Sally Rideout, Performing Arts Coordinator Beata Kij, Asst. Chef Danna Evans, Performance Operations Coordinator Gerrard Silva, Marta Storniolo Robin Howarth, Front of House Supervisor Melanie Dailey, Performing Arts Assistant Studio Arts Leslie Leader, Manager, Studio Arts Victoria Holganza Bob Mitchell, Production Manager Victor Svenningson, Asst. Production Manager Nikoline Calcaterra, Exhibition & Residency Program Coordinator House Captains Shauna Cook, Program Coordinator, Education Workshops Cathryn Dela Rosa, Margaret Duncan Terry Craig, Studio Arts Technician Michael Estacio, Lilian Libert, Aida Memisevic Maria Elizondo, Studio Arts Administrative Assistant Leonard Neiman, Carolina Nemer, Karina Soares Suzy Tanzer, Studio Arts Community Courses Coordinator Erika Faith Torres NASCO Department Heads Jigisha Vani John De Melo, Dock Master Cara Heitman, Joe Kwasniak, Ken McNeill, Volunteer Department Dareen Toohey,Victor Wolters Melanie Dailey, Volunteer Coordinator Stagehands provided by NASCO Services Inc Dr. Colin Soldanha, House Physician
Sponsorship & Fundraising Provided by the City of Mississauga Jane Knox, Manager, Sponsorship & Fundraising Information Technology Steve Draper, Manager, MM&A/IT Corporate Services Maria Da Silva Joe Cesario, IT Specialist Human Resources Christine Foy Building Operations Jamie Hillis, Manager, Operations Robert Bowslaugh, Art Dilag Custodial, Maintenance & Security Operations
14 Rocco Valleriani Esther Ortiz Joe Cesario Annual Report 2003
THE LIVING ARTS CENTRE MISSISSAUGA CONSOLIDATED FINANCIAL STATEMENTS AUGUST 31, 2003 Annual Report 2003
16 Annual Report 2003
17 Annual Report 2003
18 Annual Report 2003
19 Annual Report 2003
20 Annual Report 2003
21 Annual Report 2003
22 Annual Report 2003
23 Annual Report 2003
24 Annual Report 2003
25 Notes Notes Notes Notes Notes THE LIVING ARTS CENTRE
LIVING ARTS CENTRE 4141 LIVING ARTS DRIVE MISSISSAUGA ON L5B 4B8 TEL: 905-306-6020 FAX: 905-306-6101 Annual Report 2003 www.livingartscentre.ca
© copyright Living Arts Centre Mississauga Reproduction in whole or in part without permission is prohibited.