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July 12, 2019 Volume 26, Issue 11

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July 12, 2019 Volume 26, Issue 11 July 12, 2019 Volume 26, Issue 11 Publication Mail Agreement #40065156 ON CAMPUS NEWS [email protected] news.usask.ca ON BRAND The University of Saskatchewan (USask) is rolling out a refreshed brand platform to share the story of the institution, on the heels of the implementation of the new university plan to be The University The World Needs. USask communications and marketing leaders are making a concerted effort to redefine the perceptions, expectations and reputation of the university, from local initiatives to national advertisements spotlighting the university’s place as a world leader in areas such as water and food research. We take a look at efforts to build the brand in this issue of On Campus News. SEE PAGE 2 » » » » ALUMNI SPOTLIGHT STERLING1970 1980 SERVICE 1990 SUPER SUMMER 5 2000 » 2010 » 20206 -12 13 Building the USask brand JAMES SHEWAGA On Campus News is published 12 times per year by University of Saskatchewan The University of Saskatchewan Saskatchewan,” said Hunchak. Marketing and Communications. It is distributed to all USask faculty, staff, (USask) has been a world-leading “If the university plan is all about graduate students and members of university for years. It’s time to let BE WHAT THE WORLD NEEDS change for the future, then we governing bodies, as well as to others the world know about it. need to change how we talk about in the university community, related Building on the successful ourselves. The refreshed brand organizations, some Saskatchewan government officials and news media. launch of the new university plan to platform is how we are going to Subscriptions are available for $24 be The University The World Needs, across campus, it became very clear the country’s only synchrotron. tell that story, helping elevate the per year. Story and photo ideas USask senior leaders are taking a from students, faculty, staff, and USask is seen as a leader university’s profile and reputation.” are welcome. Advertising rates are fresh new approach to sharing the alumni that there is a real desire amongst Canadian universities in In the new world of post-sec- available online or on request. story of the institution, refreshing to speak proudly about what we do our commitments and actions for ondary education, the competition and refocusing the USask brand to here, and about the accomplish- Reconciliation and Indigenization, for attracting funding and faculty, On Campus News aims to provide a redefine the perceptions, expecta- ments and achievements of this a critical role within the province staff and students, is more chal- forum for the sharing of timely news, tions and reputation of the university. university. Moving forward, we are and the country. USask is also expe- lenging than ever before, Hunchak information and opinions about “I think everyone would agree going to make sure the world knows riencing record enrolment, higher said. Changing the narrative of the events and issues of interest to the USask community. that the University of Saskatch- how great we are.” student satisfaction scores, and university by building the brand ewan is not as well known for its Ranked No.1 in the country and increasing diversity of the student and proudly promoting our aspi- The views and opinions expressed by writers of letters to the editor and strengths and its expertise outside 18th in the world in water research, body, faculty and staff, helping make rations and achievements is key to viewpoints do not necessarily reflect the province as it should be, and this USask is Canada’s only university the university one of the best untold positioning USask as an innova- those of USask or On Campus News. refreshed branding is how we intend that has two national research insti- stories in the country. tive world-leading institution on to better tell the USask story,” said tutes located right on campus, with “Our new university plan the rise, committed to creativity, Gord Hunchak, associate vice-pres- the Vaccine and Infectious Disease maps out the university’s commit- connectivity, collaboration and We acknowledge we are on Treaty 6 Territory and the Homeland of the ident of strategic communications Organization-International Vaccine ments and aspirations, and has the community. Métis. We pay our respect to the First and chief communications officer. Centre (VIDO-InterVac), and the potential to redefine the percep- Nation and Métis ancestors of this “During the consultations held Canadian Light Source, featuring tions of the University of the SEE TELLING , PAGE 14 place and reaffirm our relationship with one another. EDITOR James Shewaga IN CASE YOU MISSED IT WRITER A lot happens at USask during the weeks when On Campus News isn’t published. Chris Morin Here are a few of the top stories from news.usask.ca: DESIGNERS Brian Kachur Pierre Wilkinson New GIFS leaders CRCs established Fedoruk chair Student support EDITORIAL ADVISORY BOARD Patrick Hayes Two internationally recognized Three Tier 2 Canada Research Chairs Prominent Saskatchewan business The University of Saskatchewan Fiona Haynes leaders of agricultural research and have been established at USask: Dr. leader Tom Kishchuk will serve has announced a new pilot project Sandra Ribeiro innovation have been named to Natalia Stakhanova (PhD), Canada as the new chair of the board of to support LGBTQI2S+ students. Stephen Urquhart top leadership posts of the Global Research Chair in Security and directors for the Sylvia Fedoruk Starting in September, self-identified David York Institute for Food Security (GIFS) Privacy; Dr. Michelle Johnson- Canadian Centre for Nuclear queer students living in the College at the University of Saskatchewan. Jennings (PhD), Canada Research Innovation (Fedoruk Centre) at Quarter residence may participate Dr. Steven Webb (PhD), a visionary Chair in Indigenous Community- the University of Saskatchewan in a project in which they can choose strategic research leader with Engaged Research; Dr. Tara Kahan (USask). Kishchuk, vice-president to live with other queer students. more than 20 years of expertise (PhD), Canada Research Chair in of operational support at Federated The students receive customized in developing and managing Analytical Environmental Chemistry. Co-operatives Limited, earned support, service and programming multidisciplinary enterprises and Three Tier 1 terms were renewed: Dr. bachelor’s and master’s degrees while also integrating into, and research and business opportunities, Ken Coates (PhD), Canada Research in mechanical engineering from benefiting from, all supports offered ISSN: 1195-7654 was named executive director and Chair in Regional Innovation; Dr. USask and is a graduate of the Ivey to members of the larger residence PUBLICATIONS MAIL AGREEMENT NO. 40065156 chief executive officer. Stephen Miroslaw Cygler (PhD), Canada Executive Program at the Richard community. The Residence Services Return undeliverable addresses to: Visscher, who received the Research Chair in Molecular Ivey School of Business. The Fedoruk Office has been working towards UNIVERSITY OF SASKATCHEWAN Commander of the Order of the Medicine Using Synchrotron Light; Centre board also re-elected USask continued expansion of supports MARKETING AND COMMUNICATIONS British Empire honour in 2013, is the and Dr. Alexander Moewes (PhD), Vice-President Research Karen and education to benefit all students G16 THORVALDSON BUILDING new director of strategic partnerships Canada Research Chair in Materials Chad as vice-chair, a position she and increased programming in 110 SCIENCE PLACE SASKATOON, SK S7N 5C9 and chief operating officer. Science using Synchrotron Radiation. has held since 2011. areas of inclusivity. Email: [email protected] FOR MORE UP-TO-THE-MINUTE NEWS, VISIT: news.usask.ca @usask 2 JULY 12, 2019 PEOPLE OF THE PLAN The University of Saskatchewan’s new seven-year plan through to 2025 is entitledThe University the World Needs and has been gifted Indigenous names nīkānītān manācihitowinihk (Cree) and ni manachīhitoonaan (Michif), which translate to “Let us lead with respect.” In each issue of On Campus News in 2019, we take a closer look at the 12 major goals of the new plan by profiling individuals involved in the university’s commitment to Courageous Curiosity, Boundless Collaboration and Inspired Communities. In this issue we profile Saskatoon Mayor Charlie Clark, as he weighs in on the close connection between the city and the university. COMMITMENT: BOUNDLESS COLLABORATION GOAL: EMBOLDEN PARTNERSHIPS (Invigorate the impact of collaboration and (Foster, expand, and diversify local, national, and global partnerships—with partnership in everything we do through governments, businesses, and civil society in rural, northern and urban strategic goals.) communities—rooted in reciprocal learning and the co-creation of knowledge) Clark: Championing city-campus collaboration JAMES SHEWAGA University of Saskatchewan on university endowment lands. (USask) President Peter Stoicheff “The MOU came out of the is a firm believer that great cities recognition that on all of these deserve and need great universities. dimensions there is a chance for City of Saskatoon Mayor us to work more closely together Charlie Clark clearly shares that for our mutual benefit and for conviction. the benefit of our citizens, so The city and the university that made it very compelling and are continuing to build closer clear that while our partnership connections and collaborations has been strong, there is a lot of following the president and room for it to become stronger,”
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