±∂±π∞ HEAD OFFICE Beit Mati, design: studio billet In memory of Matilde Recanati 7 Revivim Street, P. O. Box 437 Givatayim, 53103 Tel: 03-5721616 Fax: 03-5719578

“DOOR KNOCK” CAMPAIGN HEADQUARTERS 7 Revivim Street, P. O. Box 437 Givatayim, Israel 53103 Tel: 03-5719573

REHABILITATION AND WELFARE DEPARTMENT 7 Revivim Street, P. O. Box 437 Givatayim, Israel 53103 Tel: 03-5719576

THE ICA SIR CHARLES CLORE HOSTEL 7 Revivim Street, P. O. Box 437 Givatayim, Israel 53103 Tel: 03-5721623-4-7

PUBLIC EDUCATION AND INFORMATION DEPT. 7 Revivim Street, P. O. Box 437 Givatayim, Israel 53103 Annual Report 2006 Tel: 03-5719577, 03-5721616 Fax: 03-5719578

“TELEMEIDA” Tel: 1-800-599-995

“TELETMICHA” Tel: 1-800-200-444

“YAD LAHACHLAMA” Tel: 1-800-36-07-07

NATIONAL DONATION CENTER 7 Revivim Street, Givatayim Tel: 1-800-35-46-46

www.cancer.org.il

Annual Report 2006 Table of Contents 

page no. Chairman’s Report 5

ICA Fight Against Cancer Budget Distribution for 2006 6

Medical Services 7

ICA Supported Medical Institutions in Israel 10

Public Education and Information 12

Early Detection 29

Rehabilitation and Welfare 33

Sir Charles Clore Hostel 46

Seminars and Professional Conferences 47

Professional Training 54

International Conferences 58

Research 61

Memorial Funds Donated to the ICA 68

Data Collection and Follow-up 70

Equipment, Construction and development 72

Friends of the ICA Abroad 75

Volunteers and Special Projects 80

Annual “Door Knock” Fundraising Campaign – 2005 82

Annual “Door Knock” Fundraising Campaign Chairmen 92

Bequests, Legacies and Commemorations 93

Committee Members 94

ICA Branches Abroad 109

Editing: Ortal Halag • Graphic Design: Billet Studio • Printed by: Meir Grahp • Translation: Rona Hilu • © All rights reserved by the Israel Cancer Association, 2006 

Isreal Cancer Association Annual Report 2006 A Message from the Chairman 

The State of Israel has recently been faced with many difficult challenges. The compli- cated security situation requires great emotional strength and resilience on the part of Israeli citizens who cope with a complex day to day life and an extremely fragile economic situation - making it very difficult for many of us.

However, as we all well know, the battle against cancer disease is an ongoing and re- lentless battle, and we continue the fight on several fronts simultaneously by: promoting research, prevention and early detection, improving treatment modalities and rehabilita- Pro.Eliezer Robinson Chairman, Israel tion of cancer patients and their families, and by promoting the rights of cancer patients Cancer Associaton and enhancing their quality of life. Former President of the International Union Against Cancer The Israel Cancer Association (ICA) continues and will continue to make a concerted effort (UICC) to promote the goals for which it has been established. We invest thousands of shekels in promoting medical research, building and renovating oncology wards in medical centers throughout the country, and innumerable efforts have been made in educational activities to increase awareness as to the importance of prevention and early detection.

Over the past year, conferences and seminars were organized for professional staff, patients, their families, and for the general public. We have succeeded in achieving accomplishments in diverse cancer-related fields, and we have also endeavored with determination and perseverance to promote the inclusion of potentially life saving drugs Mr. Benny Gaon, within the health package of the State of Israel. ICA President

Many new midication for the treatment of cancer have been included and they comprise a significant portion of the total cost of the health package, however we have a long way to go until all the new drugs and technologies are included in the health package.

I would like to extend my thanks for your support for our activities. There is no doubt that by virtue of your assistance we can take pride in our endeavors. Through our mutual efforts, we may improve patients' quality of life in anticipation of a better future that will see the eradication of cancer diseases. Mr. Leon Recanati Vice Chairman, of the ICA

Sincerely, Prof. Eliezer Robinson Chairman, Israel Cancer Association Former President of the International Union against Cancer (UICC) Budget Distribution for the Battle against  Cancer - 2006

Projected New Programs Medical and Social Services 1,000 9,598 Organization, Administration and Branch Offices 4,222 Data Collection & Follow-up 980 Equipment and Construction 4,975 2% 8% 18% Research and Clini- Projected New Programs 9% cal Protocols 1,000 3,620 2% 2% 7%

22% 30%

Public Education and Information; Rehabilitation and Welfare Early Detection Programs (including Hostel and Hospice) 11,898 16,082

Appropriations In thousands of NIS Percentage

Medical and Social Services 9,598 18

Data Collection & Follow-up 980 2

Research and Clinical Protocols 3,620 7

Rehabilitation and Welfare (including Hostel and Hospice) 16,082 30

Public Education and Information; Early Detection Programs 11,898 22

Professional Training 1,000 2

Equipment and Construction 4,975 9

Organization, Administration and Branch Offices 4,222 8

Projected New Programs 1,000 2

Isreal Cancer Association Total Appropriations 53,375 100 Annual Report 2006 Medical Services 

Supplementary Hospital Ser- in Jerusalem, Schneider Children’s Medical vices and Financing Medical Center of Israel in Petah Tikva, Laniado Hos- Personnel pital in Netanaya, Meir Hospital in , the Western Galilee Nahariya State Hospital, In aspiring to provide comprehensive multi- Haemek Medical Center in Afula, Rebecca disciplinary care to cancer patients in hospitals Sieff Hospital in Safed, Poriyah Hospital in and in the community, the ICA assists in funding Tiberias, Rambam Medical Center in , supplementary services and additional medi- Kaplan Hospital in Rehovot, Hillel Yaffe Hos- cal personnel posts in special programs. ICA pital in Hadera, Sheba Medical Center in Tel policy is to finance these services and posts Hashomer, Sourasky Medical Center for a limited time of several years - until their and Yoseftal Hospital in Eilat. effectiveness has been sufficiently established. Upon the completion of this period of time, the Psychological Services – institutions running these programs assume • The ICA continues to finance the employment financial responsibility. Today, thanks to this of psychologists in oncology institutes at massive initiative and investment, cancer pa- Hadassah Medical Center in Jerusalem and tients benefit from a wide and diverse range of the Rambam Medical Center in Haifa. services provided by trained staff. Nursing Services – Breast Cancer Treatment Coordinators– • The ICA finances posts for stoma care nurses, Patient Navigation and palliative care nurses, as well as posts • The ICA continues to finance special posts for for Bone Marrow Transplant Coordinators nurses and social workers, working as breast in the following hospitals: Rambam Medical cancer care treatment coordinators during all Center in Haifa, Tel Aviv Sourasky Medical stages of diagnosis, treatment and follow- Center, Rabin Medical Center - Golda Campus up. The project's goal is to accompany the in Petah Tikva, Assaf Harofeh Medical Center, breast cancer patient, and to provide her with Soroka Medical Center in Be'er Sheva and information, support and assistance, thereby Schneider Children’s Medical Center in Petah significantly easing the burden of coping with Tikva. the disease. This service is currently provided • The ICA finances posts for community oncol- in 15 centers nationwide and has engendered ogy nurses in healthcare funds throughout a network of unique personnel which the ICA the country. updates and trains on a regular basis. Dietary Services – Welfare Service Programs – • The ICA continues to support dietary services • The ICA continues to finance the employment at the Sha’arei Tzedek Hospital in Jerusalem, of social workers at oncology institutes in the the Carmel Medical Center in Haifa and the following hospitals: Assaf Harofeh Hospital in Ha'emek medical Center in Afula. Tzrifin, Rabin Medical Center - Belinson Campus and Golda Campus in Petah Tikva, Barzilai Bone Marrow Transplant – Hospital in Ashkelon, Soroka Medical Center • The ICA continues to finance the neces- in Beer Sheva, Hadassah Medical Center in sary professional posts for the complicated Jerusalem, Wolfson Medical Center in , treatment of self bone marrow transplants Linn Clinic in Haifa, Sha’arei Tzedek Hospital and bone marrow transplants from a donor 

in child cancer patients at the Pediatric On- care and psychosocial nursing care, provided cology Center at the Schneider Children's by professionally trained staff. These care Hospital Rabin Campus in Petah Tikva. The programs involve hospices, home hospice unit's operation has been financed by the care, etc., designed to provide supportive care ICA since its inception as have the personnel. for terminally ill patients. These services, for Additionally, assistance has been provided advanced stage cancer patients, are offered to Pediatric Oncology wards at the following in medical centers and community clinics medical centers: throughout the country. The first home care Hadassah Ein Karem, Sheba at Tel Hashomer, hospice in Israel was established and operated Tel Aviv Sourasky, and Rambam in Haifa - where by the ICA. the Pediatric Oncology Ward was set up with assistance from the ICA. Additionally, the ICA Medical Clowns at Oncology Institutes funds the necessary professional staff. • The ICA assists in funding the medical clown service at several oncology institutions that The National Umbilical Cord Blood Bank have expressed their desire to provide such a • The Bank was established as a joint venture service for cancer patients under their care. of the Magen David Adom Blood Service, the Wolfson Medical Center and the Hadassah Medical Organization, with funding from a Earmarked Donations for munificent donation in memory of Natalie Construction of Departments Shaya, provided by the Friends of the ICA in and the Purchase of London, headed by Ms. Vered Aaron. The Medical Equipment service is operated by the Magen David Adom Blood Service, as part of its national Umbilical The ICA endeavors to assist in the construction Cord Blood Donation Program, with support of medical departments and clinics, as well as from the ICA. A freezer was purchased for in the purchase of state-of-the-art equipment preserving umbilical cord blood and a lab for the treatment of cancer patients. The ICA technician post was also financed. The ma- raises earmarked donations in order to finance ternity wards of the Wolfson Medical Center activity-related costs. and the Sourasky Medical Center in Tel Aviv also serve as umbilical cord blood collection Linda R. Kaminow, Florida - centers. Hadassah Medical Center performs • The generous donation of Linda R. Kaminow, the tissue-typing tests. toward the establishment of a Supportive Activity Center, and a Welfare Activity Cen- • Concurrently, the ICA distributes brochures ter for the ICA Haifa Branch Head Office, in and posters at healthcare funds, women’s memory of her parents, Claire and Emanuel clinics in hospitals, and mother and child G. Rosenblatt. health clinics, to encourage pregnant women to participate in the program. • Donation from the Paist and Alsace Families in memory of Ms. Arena Paist-Alsace of Palliative Care Programs for Advanced blessed memory, toward the establishment Stage Cancer Patients – of a Mammography Institute at the Barzilai • The ICA continues to grant aid for palliative Medical Center in Ashkelon. care programs combining palliative medical Isreal Cancer Association Annual Report 2006 

The Estate of Markovitz Sara of blessed Chapter in London, headed by Vered Aharon, memory the Reuben Breast Health Center will be • Establishment of a Breast Health Care Center established at the Linn Clinic in Haifa. at Kaplan Medical Center in Rehovot. Friends of the ICA in Holland – Friends of the ICA in London • Funding of a joint Israeli-Dutch research fel- • Thanks to the generous contribution provided lowship for Prof. Yigal Hauft of the Hebrew by David and Simon Reuben, their families University in Jerusalem. from London and the proceeds from the • Oncology nurse training project. fundraising event organized by the ICA Local ICA Supported 10 Medical Institutions

• The Rebecca Sieff Hospital – Safed: Early • Schneider Children’s Medical Center of Detection Unit for Breast Cancer, Oncology Israel – Petah Tikva: Pediatric Hemato- Unit. oncology Department.

• The State Hospital – Nahariya: Oncology • Rabin Medical Center, Golda Campus Unit, Early Detection Unit for Breast Cancer, – Petah Tikva: Oncology Unit, Nursing Nursing Services, Social Services. Services.

• Poriyah Hospital – Tiberias: Social Services, • Sheba Medical Center – Tel Hashomer: Gastroenterological Institute. Oncology Institute, Pediatric Hemato-oncol- ogy Department. • Haemek Medical Center – Afula: Oncology Unit, Nutrition Services, Social Services. • Sourasky Medical Center – Tel Aviv: Oncol- ogy Department, Gastroenterology Institute, • Hospice: Nof Hadar, Haifa. Orthopedic Oncology Department, Pediatric Oncology Department, Breast Health Care • Carmel Hospital – Haifa: Hematological Center, Nursing Services, Hematology Depart- Institute, Social Services, Counseling Clinic ment, Pain Unit, Gyneco-oncology Clinic. for Families at High Risk. • Sir Charles Clore Hostel – Givatayim. • Rambam Medical Center – Haifa: Oncology Department, Hematology Institute, Pediatric • Assaf Harofeh Hospital – Tzrifin: Oncology Oncology Department, Bone Marrow Transplant Department, Social Services, Breast Health Department, Early Detection Unit for Breast Care Institute, Nursing Services, Gastroen- Cancer, Nursing Services, Social Services, terology Institute. Neuro-oncological Services. • Kaplan Hospital – Rehovot: Oncology • Clalit Health Services, Linn Clinic – Haifa: Unit. Oncology Institute, Zevulun Medical Center. • The Hadassah Medical Center, Ein Karem • Clalit Health Services, Haifa Regional Clinic – Jerusalem: Oncology Department, Pediatric – Home Care Hospice. Oncology Outpatient Unit, Surgical Complex, Bone Marrow Transplant Department, Tissue • Bnei Zion Hospital – Haifa: Early Detection Typing Unit, Hematology Department, Nursing Unit for Breast Cancer. Services, Breast Care Clinic, Social Services, Neuro-oncology Unit. • The Holy Family Hospital – Nazareth: Breast Health Care Center. • Hadassah Medical Center, Mt. Scopus – Jerusalem: Center for Palliative Care, • Meir Hospital – Kfar Saba: Breast Health Early Detection Unit for Breast Cancer, Social Care Center. Services.

• Rabin Medical Center, Belinson Campus • Sha’arei Tzedek Hospital – Jerusalem: – Petah Tikva: Oncology Department, Social Oncology Unit, Early Detection Unit for Breast Isreal Cancer Association Services, Hemato-oncology Department. Cancer, Dietary Services, Genetics Institute. Annual Report 2006 11

• Wolfson Medical Center – Holon: Oncology Region, Haifa, Southern Region, Dan-Petah Unit, Early Detection Unit for Breast Cancer, Tikva, Jerusalem, Tel Aviv-Jaffa. Hematology Institute, Nutrition and Dietary Services, Gyneco-oncology Unit. • Hospice Upper Galilee.

• Barzilai Hospital – Ashkelon: Oncology Unit, • Ha'amakim Hospice. Social Services, Nursing Services. • Maccabi Healthcare Services Clinics: • Soroka Hospital – Beer Sheva: Oncology Northern, Hashfela (Coastal Plain) Sharon, Department, Breast Health Care Center, Negev and Jerusalem Regional Clinics: Nursing Services. Nursing Services.

• Clalit Health Services Regional Clinics: • Meuchedet Healthcare Fund: Social Ser- Central Region, Sharon-Samaria, Northern vices. Public Information 12 and Education

Updated The ICA invests tremendous efforts and huge Early Detection of Breast Publications resources in promoting public education on Cancer cancer diseases, focusing on the possibilities for prevention and early detection of those prevalent Breast cancer is the most prevalent malignant cancers that may be prevented or diagnosed disease in Israel. The ICA leads the battle against at early stages. Placing an emphasis on special breast cancer on all fronts to reduce mortality sectors of the population, the information and rates and to assist breast cancer patients and education activities involve extensive use of their families in coping, recovering and getting the media, advocacy campaigns, publication back to normal life as quickly as possible. of informative material and its distribution in hundreds of thousands of copies in Hebrew, Breast Cancer Awareness Month Arabic and Russian, and organizing seminars, October is officially designated as “The Interna- workshops, lectures and professional training tional Breast Cancer Awareness Month”. This sessions. particular month seeks to raise consciousness Palliative Home Care The information activities are diverse and geared of the importance of potentially life-saving early toward the entire population, and are conducted detection, as well as to heighten awareness in different settings such as schools, community of numerous breast cancer patients on how centers, workplaces, health care funds, IDF to best cope with the disease. Thanks to the () military bases, and exposure this subject has gained, the code of other locations. silence has been broken and many myths have been diffused. Eight years ago, the ICA initiated Additionally, the ICA operates a special tele-in- the implementation of activities marking this formation service - ‘Telemeida’, which provides unique month in Israel. information on all aspects of cancer and its prevention in Hebrew, Arabic and Russian. This service also offers a resource center containing up-to-date professional literature and a link to many databases, where one may receive assistance in This is how your searching international computerized databanks contribution contributes You’re not alone in this war 2006 from skilled information specialists who are up to date on vital information for patients. Aiming to reduce cancer morbidity and mortality rates, the ICA invests special educational efforts on prevalent diseases which may be prevented or diagnosed at early stages. With this goal in mind, the ICA acts to increase public aware- ness as to the importance of early detection of breast cancer, preventing smoking hazards and harmful effects of the sun, early detection of skin cancer, proper diet and early detection and prevention of colorectal cancer. Additionally, the ICA endeavors to promote the adoption of a healthy lifestyle, balanced diet and physical activity which may reduce the risk of contracting Isreal Cancer Association cancer diseases. Annual Report 2006 13

Media Advocacy Campaign Music Channel 24 and HOT cable channels. It also Updated Publications As part of the “International Breast Cancer appeared on nationwide basis on CTV screens Awareness Month” held throughout the globe, at supermarket chains, gyms, and pharmacies. the ICA launched a campaign aiming to increase The campaign even made a debut on the VIVA awareness about this issue, with the help of channel which has a high percentage of female advertisements and public service announce- viewers. The ICA was the first organization to ments. advertise on this channel. The campaign aimed The campaign marking the Breast Cancer Aware- to increase awareness about early detection of ness Month was formulated and produced on a breast cancer and to encourage mammography screening compliance. This goal is conveyed volunteer basis by the BBDO/Gitam advertising Knowing more about agency, and included advertisements in national through the following message: "An early Chronic Lymphocytic Leukemia (CLL) and local newspapers, in all the female oriented detection test for breast cancer can save your magazines and weekly newspapers, in the dis- life. You should be checked". The campaign tribution of "My Postcard", in the Russian and referred women to the Telemeida service or Arabic press, on TV on Channels 1, 2, 10, the the website to receive an information booklet free of charge.

The Shrine of the Book in Jerusalem lit up in Pink

Knowing more about The Shrine of the Book at the Israel Mu- Thyroid Cancer seum in Jerusalem was lit up in pink, as part of the sixth annual initiative of Estée Lauder, to light up sites throughout the globe in pink, marking Breast Cancer Awareness Month 2005, in conjunction with the Israel Cancer Association. Mrs. Gila Katzav, wife of the President of the Awareness Month at all Estée Lauder counters State of Israel, was the first woman in Israel throughout Israel with the aim of encouraging to receive the pink ribbon, the symbol of the women to undergo a mammography screening battle against breast cancer, at the open- test each year, and to convey the message Hormonal Treatment for ing ceremony of Breast Cancer Awareness that early detection saves lives. Breast Cancer Month, held by Mrs. Miri Ziv, ICA Director General, James Schneider, Director of the Additional sites that were lit up in pink during Israel Museum and Herbert Garnier, CEO of the month throughout the globe, as part of El Khalil, representing Estée Lauder in Israel. the international initiative to increase aware- 333 balloons were launched into the sky as ness were: the Empire State Building in New part of the ceremony, representing the number York, the Graceland Estate of Elvis Presley in of women who contract breast cancer each Memphis, the Vienna Municipality in Austria, month every year. Tammy Rimon, an ICA Niagara Falls in Ontario, Canada, Tokyo Tower "Yad Lehachlama" volunteer, mesmerized in Japan, the Royal Opera House in Convent the audience with her sweet voice. Pink rib- Garden London England, Namsan Building in bons symbolizing the battle against breast Seoul Korea, and many other buildings. cancer were distributed during Breast Cancer 14

New Studies indicate a significant reduction in the Publications gaps between the sectors since its operation.

Along the Path, a book about Per- sonal and Social Perspectives of Breast Cancer

By Dr. Ilana Kadmon, published in conjunc- tion with the Israel Cancer Association National Program for the Early Detection of Breast Cancer Two months ago, a new book Bama Magazine called Along the Path was The National Mammography Screening Pro- Concurrent to the Annual recently released by Carta Conference of the Israel gram initiated by the ICA currently operates in publishing in conjunction with Association of Palliative Care collaboration with the Ministry of Health and (see the Chapter on Seminars the Israel Cancer Association. and Professional Conferences), healthcare funds. Prof. Gad Rennert, Head the ICA Information and The book was written by Education Dept. published a of the National Program for the Early Detection new booklet called Bama in Dr. Ilana Kadmon, and it association with Forum Media, of Breast Cancer and ICA Advisor on Cancer edition no. 16, entirely devoted discusses the personal and to all aspects of palliative Control, delivered a report at a press conference care. The next edition of the social perspectives of breast cancer. The book Bama booklet is scheduled to held marking Breast Cancer Awareness Month be issued as Breast Cancer encompasses a broad spectrum of subjects Awareness Month approaches, on the statistics of the National Program for the related to the disease, from the importance in October 2006, and will be early dedction of breast cancer financed by the entirely devoted to fields of of prevention and early detection, through the care, diagnosis and research in ICA. The national program monitored about breast cancer. diagnosis stage and culminating in the embark- 229,000 mammography screening tests over ment on a complicated journey of personal grap- the past year. Out of all the tests monitored, pling with breast cancer. Additionally, the book 72.5% for screening purposes (166,000 tests), contains impressive illustrations, photographs, of which 125,300 tests were conducted on useful information about support and assistance women between the ages of 50 and 74, which organizations, a list of forums on the Internet is the age recommended for screening in the and recommendations for additional reading State of Israel. Based on data collected, it was references. Dr. Ilana Kadmon is a clinical nurse found that the percentage of women that were specializing in breast cancer at the Hadassah diagnosed in the very early stages of the disease, Ein Karem Medical Center in Jerusalem and in is as high as 70%. A follow - up study indicates 1996 was the first nurse in Israel to fill the posi- a significant advantage in the survival rate, tion of "Breast Cancer Counselor Specialist", among women who were screened, and this is a position that was adopted by the ICA and an encouraging factor on the road to achieving is currently implemented through 35 nurses the target – reducing mortality rates. and social workers in hospitals throughout the country. Ilana serves as Chairperson of the Increasing awareness among special populations Israel Breast Cancer Coalition and is an active ICA volunteer. ICA has financed the purchase of a mobile mammography unit. The mobile unit is available Hila March in the Galilee to women who reside in remote areas and who The 6th Annual Hila (Marching Together for are less aware of the importance of screening Women’s Health) March in the Galilee was held as tests, such as in Arab villages and development part of the unique collaborative activity between towns where there is a high percentage of new Isreal Cancer Association the ICA and the Carmiel-Misgav Women's Forum immigrants, ultra-Orthodox neighborhoods, etc. Annual Report 2006 Association. The march is conducted to raise 15

consciousness about early on Seminars and Professional Conferences). Updated detection of breast cancer The press conference was held in the presence Publications and to assist in Hila Center of Prof. Eliezer Robinson, ICA Chairman, activity to promote the fight Member Yaakov Edri, former Health against breast cancer. About Minister, Prof. Avi Yisraeli, Director General of 1,000 people participated in the Ministry of Health, Dr. Niva Shapira, Medical the march and thoroughly Nutritionist, School of Health Professions, Tel enjoyed themselves while getting a good Aviv University and member of the ICA Cancer physical workout and spending quality time Prevention Update Committee, Prof. Gadi with their families. Rennert, ICA Advisor on Cancer Control and Head of the National Program for the Early Rights and Services Early Detection of Colorectal Detection of Colorectal Cancer, Dr. Arie Fieger, Cancer Chairman of the ICA Digestive System Tumors Update Committee, the Oncology Institute, Tel National Program for the Early Aviv Medical Center, and Dr. Micha Barhanna, Detection of Colorectal Cancer Director of the National Cancer Registry Unit, This program was initiated by Ministry of Health. Mrs. Miri Ziv, ICA Director the ICA over the past year. General, moderated the press conference. Recent The necessity of the National statistics on morbidity in Israel were presented, Program for the Early Detection as well as research studies from Israel and the of Colorectal Cancer is clearly world over; additionally, recommendations were Radiotherapy to the breast apparent in view of the fact that colorectal cancer given to the general public on how to prevent is one of the main causes of mortality resulting colorectal cancer, and an information campaign from malignant cancerous diseases in Israel was announced through the media. and its early detection significantly increases the The information campaign focused on the impor- chances for a cure and recovery. As part of the tance of early detection as a potential life saver National Program led by Prof. Gadi Rennert, and included TV public service announcements, the healthcare funds summon those over the radio announcements, as well as newspaper ads. age of 50 to take a fecal occult blood test once Dr. Micha Barhanna reported that in the past a year. It is recommended that high risk patients year 3,234 women and men were diagnosed undergo a colonscopy upon referral from a with colorectal cancer and 1,289 people died physician. The Center for the Early Detection as a result. Barhanna emphasized that most of Colorectal Cancer will monitor the National Program by collecting and processing all data Healthy meal received from the healthcare funds.

Press Conference Marking Colorectal Cancer Awareness Month In early March, the ICA and the Ministry of Health held a joint press conference to mark Colorectal Cancer Awareness Month in Gan Oranim at the Tel Aviv Exhibition Grounds, as part of the Family Physicians Seminar held by the ICA on this topic Joint photo of all the panel members at the press conference (for more on the Seminar please see Chapter marking Colorectal Cancer Awareness Month 16

Updated detection and the fight against cancer and Publications called upon the public to undergo this simple and potentially life-saving test.

Special Survey marking Colorectal Cancer Awareness Month The press conference presented results from a special survey conducted for the ICA by Market Prof. Gadi Rennert delivering his speech at the press conference Watch through a computerized telephone poll at the end of February 2006. 500 interviewees patients diagnosed in Israel are diagnosed at participated in the survey, constituting a na- an advanced stage of the disease, due to low tional and representative sample of the Hebrew compliance rates to undergo early detection Physical activity speaking population in Israel. According to tests. The disease is particularly prevalent the survey it emerged that 77% of the Israeli among those aged 50 and up, and the risk of public would request a referral from their family contracting the disease increases with age. When physician to undergo an early detection test for the disease is discovered at an early stage, the colorectal cancer. This finding emerged from the chances of a cure reach nearly 90%; therefore it calculation of the participants' responses to the is very important to detect the disease as early question whether they were aware of the fact as possible, thus improving treatment results that a non-invasive fecal occult blood test may and patients' quality of life. be performed free of charge, and whether they

Knowing more about rectal Prof. Eliezer Robinson, ICA Chairman, pointed would ask for a referral for such a test from their cancer out that each year over half a million people physician. 23% indicated that they would not ask die of colorectal cancer throughout the globe. for one. Additionally, the survey indicated that 472,687 new cases are diagnosed each year the percentage of those interested in requesting among females and 250,532 women die of a physician's referral was relatively high among the disease annually. 550,465 new cases are women, with 82% of them indicating they were diagnosed each year among males and 278,446 interested in taking the test as opposed to 72% men die of the disease annually. of the men who indicated this; particularly high results emerged in the State Capital and the Mrs. Miri Ziv, ICA Director General provided south, with 82% of Jerusalemites and inhabit- surprising statistics from a survey that was ants of Beer Sheva responding that they would Knowing more about conducted especially for Colorectal Cancer primary liver cancer request to be checked as opposed to 74% in Awareness Month. This survey examined the Gush Dan (Tel Aviv metropolitan area) and in public's compliances rates to undergo an early the central region and 73% in the Sharon area detection test for colorectal cancer and the as indicated in the following table: results indicated that 77% of the public would request a referral from a physician to undergo an early detection test. Further details about the survey will be provided below.

Knesset Member Yaakov Edri, former Minister of Health, who participated in the press confer- ence commended the Israel Cancer Association Isreal Cancer Association for its longtime involvement in prevention, early Annual Report 2006 17

population in Israel and its attitudes towards Updated Place of residence Would Would not Publications of the interview- request a request a these tests. An analysis of the research study ees test test uncovered several findings: 45% of the Jewish Jerusalem and 81.6% 18.4% interviewees reported that they had performed surrounding areas a screening test at one point in time, whereas Gush Dan (Tel 73.9% 26.1% the percentage was much lower (21%) among Aviv metropolitan Arab interviewees. area) and the Central Region The Israel Cancer Associa- Haifa and the 78.8% 21.2% tion Marks the first Prostate North Cancer Awareness Month in Beer Sheva and 81.7% 18.3% Questions and Answers Israel on September 12, 2006 about Smoking the South (Hebrew/Arabic) Sharon Area 72.7% 27.3% The Israel Cancer Association marked the first Prostate Cancer Awareness Month concomitant Approx. 30% of the Israeli general population to the month marked by other countries around is acquainted with someone who contracted the globe. As this day approached, the ICA colorectal cancer. When the statistics of the launched a radio and press campaign, calling first question were compared with that of the upon the male population over the age of 50 to second question, a higher level of compliance take an interest in the subject, ask questions, to request a physician's referral for the test refer to a physician, and call the Telemeida tele- emerged among those who knew someone information service. Additionally, lectures open to the public were delivered free of charge in Rights and Services who contracted the disease. About 86% of them (Hebrew/Arabic/Russian/ would ask to perform the test, as compared to collaboration with the Israel Urology Associa- English) about 74% of those who did not know anyone tion, at ICA branches throughout the country. who contracted colorectal cancer. This attests to Prostate cancer is the most prevalent cancer higher willingness to perform the test when the among males in Israel. According to up to date subject is personally acquainted with someone statistics of the National Cancer Registry at the who contracted the disease and consequently Ministry of Health, each year 2,250 new cases is more aware. are diagnosed and about 380 men die from the disease. An older age and family history increase Analysis of Public Attitudes incidence rates. Family history of men with a father among Jews and Arabs regarding who contracted the disease, are at a twofold Early Detection Survey Tests for risk of contracting this type of cancer. Similarly, Breast Cancer Early Detection Colorectal Cancer unhealthy nutrition habits, alcohol consumption, A new research study conducted by Dr. Feisel smoking and obesity are possible prevalence Asaize and Dr. Miri Cohen, of the School of factors, however further research studies are Social Work in the Faculty of Social Welfare and required to reinforce this assertion. The pros- Health Studies at Haifa University, examined tate cancer morbidity rates have been steadily the early detection colorectal cancer screen- increasing over the past decade, and the older ing rate among Jews and Arabs aged 50-75 a person is, the higher his/her risk of contracting in Israel. The research study encompassed the disease. According to recommendations 510 Jews and Arabs, a representative sample made by the National Council of Oncology, it is of the adult population in Israel and surprising recommended to perform a combined TRUS + findings emerged regarding compliance to PSA test once a year from the age of 50 among perform screening tests among the general the high risk population that has a family history of prostate cancer. 18

Updated Special Television Public counselors' activity within the IDF, and provides Publications Service Announcement them with educational materials from the ICA devoted to Prostate Cancer on various subjects. A T.V. program moderated by Billy Moscona Assistance in Enforcing the Law Lerman and Ben Kaspit, devoted a program Despite the fact that the ICA has no authority to to prostate cancer that was aired in March-April enforce the ban on smoking in public places, the on Channel 2 and Channel 23. Experts Miri Ziv, ICA is contacted by many citizens and receives ICA Director General, Avivit Noiman, Prof. Ofer numerous complaints about smoking in public Netiv and Moshe Stern, a prostate cancer places and in the workplace in violation of the Knowing more about survivor, were panel guests. Myeloma law. The calls are received through the Telemeida teleinformation service or through the ICA web- The Battle against Smoking site and following clarifications, the entities in question were sent letters of warning from the The ICA continues to endeavor on all fronts to reduce the smoking ICA requesting to comply with the law. rate and mitigate its harmful ef- fects in Israel. The Israel Cancer Association and the Faculty of Dentistry Promote the Fight against Smoking Colleagues Seminar The ICA and the Faculty of Dentistry at the The ICA joined the Psychological Counseling Hadassah Medical Center Ein Karem have Service at the Ministry of Health in a unique trained dozens of dentistry students and den- training program for youth in schools and junior tal hygienists about smoking and its harmful high schools. As part of the training program, effects, as part of the Faculty requirements, outstanding pupils who are social activists are obligating future dentists and dental hygienists Preventing Cancer chosen and trained to serve as social leaders and - Guidelines for to discuss this subject with patients. This activ- a Healthier Life conduct smoking prevention related activities. ity included lectures delivered to the students The Training Dept. offers several ICA sponsored and distribution of ICA educational material, as lectures about the training program, to be de- well as visits to schools in the Jerusalem area livered by senior lecturers and students. This where the students delivered training sessions year, an unprecedented number of Colleague on this subject to elementary and junior high Seminars will take place all over Israel. school pupils.

The Israel Cancer Association The Israel Council for the Preven- and the IDF Combat Smoking tion of Smoking The ICA, in association with the Military Health The Israel Council for the Prevention of Smok- Section, prepared an advanced study course ing is a coalition of entities engaged in smoking for dozens of paramedics from different IDF prevention, to relay information, coordinate units, based on a format similar to that of the activities and concert efforts to reduce the rate of student-lecturer training delivered by the ICA. smoking and its harmful effects in Israel. Among Following the advanced study course, these the Council members are the Ministry of Health, paramedics returned to their various units and the healthcare funds, the ICA, the Ministry of got involved in educational and information Education and IDF. Advocate Amos Hausner activity related to smoking prevention within their heads the Council, and the ICA Information and Isreal Cancer Association units. The Military Health Section organizes the Education Dept. coordinates its activity. Annual Report 2006 19

Healthy Cities Network The ICA, Walla, and Rest estab- Updated The ICA is a member of the "Healthy Cities lished the world's first dynamic Publications Network" which has been active since 1990 database on smoke free coffee to promote a "Health for All" policy, which will shops have an impact on the general population in The ICA, Walla Portal and Rest Restaurant terms of quality of live and environment, urban Website, launched a dynamic data base on planning and more. Recently, the booklet about the internet about smoke free coffee shops, a "Smoke Free City" model was prepared, serv- restaurants and pubs. This is the first database ing as an aid kit for decision makers in the local of its kind in the world, containing complete details about dozens of smoke free locations authorities to adopt and implement the vision Knowing more about of a "Smoke Free City", a city in which the local throughout Israel. This s a dynamic database Throat Cancer authority is committed to reducing the smoking that is updated on a daily basis, enabling the rates, enforcing the restriction against smoking location of a smoke free setting according to the in public places, and more. The kit was launched region of the country and other variables such in October 2006, and shall be distributed to as internet connectivity, wheelchair access, mayors of member cities. parking and more. The ICA initiated this database subsequent Smoking Cessation Workshops to having received countless telephone calls Smoking Cessation Workshops are opening one from concerned citizens over the past year; after the other at Beit Mati, at the ICA offices in as a result, the ICA contacted the Walla Portal, Guide to Purchasing a Givatayim. The public's compliance is particu- which regularly collaborates with the restaurant Prosthesis, Swim Suits and Wigs larly high, and in order to meet the demand, the website, Rest. The three worked together and Maccabi Healthcare Fund is holding smoking established this database with the aim of enabling cessation workshops throughout the country – in the non smoking public to frequent eateries Haifa, Herzliya, Hadera, and Raanana. Recently, without any fear of impairing their health as a a workshop opened in Taibe, in conjunction result of passive smoking. with the local Maccabi branch, and additional workshops are scheduled to open, specially tailored to the Arab sector. The Israel Cancer Association has Breast Cancer set up a memorial page for public (Arabic) figures and celebrities who died of smoking related diseases The ICA established a memorial page on the internet for public figures and celebrities who died of smoking related diseases. This page recently aired on the internet on the ICA website. This is the first Israeli memorial page designated for celebrities who died of smoking related diseases and is one of the only sites of its kind. Two such pages were set up in the world, one on the American Lung Association www.saclung. org and the second on an American website containing up to date information on the war against smoking www.tobacco.org 20

New The Fight against Smoking in "No Smoking Day" Press Publications Arab Society Conference The ICA initiated and coordinates a work group "No Smoking Day" 2006 was marked by a consisting of representatives of the Ministry of multi-participant press conference in which new Education, Ministry of Health, healthcare funds smoking related statistics in Israel and throughout and other entities, working towards promoting the globe were released, and smokers were awareness, prevention and smoking cessation called upon to refrain from smoking. Dozens in Arab society, with an emphasis on extensive of lectures were delivered in elementary and educational activity among elementary and high high schools by ICA counselors and dozens of school pupils. information booths were set up throughout the country by ICA volunteers, where material was Israel Train Authority distributed on the harmful effects of smoking and The ICA acts in collaboration with the Israel Train the benefits of smoking cessation. The press Authority to reduce smoking in train stations conference was held in the presence of the Minister and among the railroad workers themselves. of Health, Yaakov Ben-Izri, and ICA Director As part of this activity, the train's PA system General, Mrs. Miri Ziv, and up to date statistics announces that smoking is forbidden in the taken from the Minister's Report on Smoking station every few minutes, and security guards were presented. The Minister of Health spoke have been instructed to inform smokers of this candidly to those who attended: "To my great prohibition. Educational material is distributed regret, I am a smoker and consequently, I more at the train stations and various posters were aware than others as to the dangers inherent in hung on smoking and its harmful effects. smoking. My son and my three grandchildren Guide and Booklet Project "Look Better Feel Better" are non smokers. I am aware of the national responsibility that I have taken upon myself, As part of the enhancement and expansion of the "Look Good however the fact that I smoke does not convey Feel Better" project, various publications for the benefit a message to the public. I will make every effort of cancer patients have been published in Hebrew and Russian. to ensure that the war against smoking is set as The guide is a basic booklet provided to those participating one of the top priorities of the Ministry of Health. in beauty care workshops led by the "Look Good Feel Better" The main effort should be geared towards the project throughout the country. The booklet provides tips and younger generation, so that they do not even advice on how to improve one's begin to smoke". self-image and to care for one's facial appearance. The brochure Mrs. Miri Ziv, ICA Director General remarked: provides general information about the project and the "Natural "This day marks a significant and crucial combat Cosmetics" booklet contains practical tips for caring for one's strategy in the long term battle against smok- face and body using natural ‘No Smoking Day' products such as lemon, water, ing, in which we act year round to increase fruits, etc. As every year and as part of the International public awareness about the dangers involved 'No Smoking Day' held in all WHO member in smoking and to provide diverse smoking ces- countries since 1987, Israel marked this day sation solutions. However, there is a long road on May 31st in Israel. This unique day seeks to ahead, and we must develop effective ways of place the smoking plague on the global agenda, enforcing existent laws and amending some increase awareness as to the dangers involved of the legislation to be in sync with the times, in tobacco smoking and passive smoke, expand including the law prohibiting smoking in public activities aimed at fighting the smoking plague, places. We must also employ taxation as an and stand up for our rights to a healthy life and effective device to reduce tobacco consump- Isreal Cancer Association to protect the future generation. Annual Report 2006 tion among various sectors of the population, 21

conduct educational activities in institutions of The ICA launches Joint Smoking New learning in order to eradicate lethal advertising Cessation Campaign with Publications campaigns launched by cigarette companies, Canaan Traffic Advertising, with and implement the Global Treaty against Smok- the following advertising slogan ing signed by Israel two years ago". positioned at the rear of public transportation vehicles: 'Keep Surprising Findings Emerged in your distance (from cigarettes)!' the ICA Survey Conducted as "No The ICA launched a joint campaign with Ca- Smoking Day" Approached naan Traffic Advertising in advertising slogans As No Smoking Day 2006 approached, the ICA positioned at the rear of public transportation vehicles with assistance from BBDO/Gitam survey held by Market Watch was conducted Cancer and the through a computerized telephone poll, in mid- advertising agency. As part of the campaign, Environment May 2006, with 500 interviewees participating, signs were placed on about 50 buses through- There has been much talk about the relationship constituting a national and representative sample out Gush Dan (Metropolitan area of Tel Aviv) between cancer and exposure to environmental of the Hebrew speaking population in Israel. bearing the slogan: "Keep your distance (from substances. The ICA has published a new booklet According to the survey findings, a cigarette lit cigarettes)!" with a referral to smoking cessation on the subject of "Cancer and the Environment" in the hands of an actor or singer appearing on workshops conducted by the ICA. The cam- which contains information paign slogan uses the imagery of road safety regarding factors that TV or in a picture in the newspaper, makes a have been proven to fourth of the Israeli public angry. In the survey it and the dangers inherent in driving, in order to be or are suspected of being cancer-causing, further emerged that most of the public agrees warn the general population about smoking and measures that may be taken in order to that the price of cigarettes should be augmented and cigarette use and to call upon them to join reduce exposure to them. Additionally, the booklet as part of the war waged against smoking and smoking cessation workshops led by ICA. The contains an explanation as to how scientists discover that placing an ashtray on a table in public places campaign as mentioned was launched in as- which substances put us at a high risk of developing constitutes an unwritten authorization to light sociation with Canaan Traffic Advertising, which cancer. It should be contributed the advertising, and it ran for about underlined that despite the up a cigarette. Additionally, in Israel, there are fact that toxic substances significant differences between the attitudes of three weeks. Our thanks go to Canaan Traffic may cause other health related problems, this smokers and non smokers, a difference also Advertising which donated the signs for the booklet focuses solely on cancer diseases. At the emerges between women's opinions and those campaign, and Marketing Deputy CEO, Yuval end of the booklet one may find information about of men, and there is even a distinction between Atad and Customer Portfolios Manager, Dikla the government authorities responsible for reducing the young and the old on the topics in which the Yedidia-Glazer. exposure to cancer- causing substances and survey engaged. Such that, for example, 32% several sources of further of non smokers get angry when they watch or information. read about or see a lit cigarette, as opposed to 7% of smokers who get angry. Women get angry almost twice as much as men and about 15% of young people between the ages of 18- 24 have the urge to light a cigarette. 60% of non smokers agree to a cigarette price hike as a strategic move in the war against smoking, as opposed to a mere 18% among smokers. Women agree to the price hike more than men. About 50% of smokers would like to quit, and about 60% of them want their spouse/partner to quit smoking. 93% of non smokers would like their spouses/partners to quit smoking. 22

New Preventing Harmful Effects year, took place in mid-June this year. Thanks Publications of the Sun and Early Detec- to this campaign, the early detection rate for tion of Skin Cancer melanoma rose by fivefold, both among women and among men. During this week, an informa- Some twenty odd years ago, the ICA began tion campaign was held on skin cancer and it educational activities for the general population, early detection, which included a TV radio and with the aim of reducing the harmful effects of newspaper campaign, as well as dozens of the sun and increasing awareness as to the information booths positioned in central areas importance of early detection. As part of this in different cities. Additionally, over 300 test program, a “Skin Awareness Week” has been stations for early detection of skin cancer were Female Sexuality held annually for the past 15 years, at the be- set up all over Israel, in conjunction with the The ICA has published a new ginning of each summer, for the general public healthcare funds and with assistance from the and comprehensive booklet on female sexuality and fertility. The and children, alongside educational activities, Israel Society of Dermatology and Venerology information contained in the booklet including seminars, health awareness days and was collected for and geared and the Israel Society for Plastic Surgeons. towards women who contracted the list goes on and on. various cancer diseases, and refers to a wide range of diseases, Press Conference treatments and conditions. The booklet is divided into five main Smart in the Sun parts. The first section briefly As the opening of "Skin Cancer and Early describes the female anatomy, Detection Awareness Week" approached, an the second section focuses on Skin Cancer Prevention and Early frequent problems related to sexual ICA press conference was held on June 11, functioning and provides the reader Detection Awareness Week with different coping tools, the third 2006 at Beit Sokolov. During the press confer- section deals in different treatments Skin Cancer Awareness Week, now in its 15th administered to combat cancer, ence up to date statistics were released about side effects and ways of preventing them or coping with them, the skin cancer morbidity in Israel, new research fourth section deals in pregnancy, contraceptives and fertility problems studies in the field were presented and the and the fifth section contains frequently asked questions and inception of Skin Cancer and Early Detection answers to these questions, in Awareness Week was announced. Prior to the order to assist the cancer patient in coping and adapting to changes press conference, a fashion show displaying in her sex life. Sexuality is an important part of our lives which is radiation blocking clothing and hats was held expressed in the need for intimacy, contact, warmth, connection and on the lawn with models, such as Eldad Amir pleasure. There are couples who feel embarrassed and find it difficult to and children. Among those attending the press adapt to their new situation, which is perfectly natural. Despite the vast conference were Prof. Robin Marks, Chairman amount of knowledge that exists on the impact of the disease and of the International Dermatology Association, its treatment on sexuality, many a researcher at the University of Melbourne time the patient and medical staff neglect the issue of sexuality, due in Australia, a physician in the Dermatology to erroneous myths, culture and lifestyle, embarrassment, emotional Ward at St. Vincent Hospital and a member of baggage from the past, nature of the couple's life together, and how the Victoria's Skin and Cancer Foundation, Australia, environment reacts. Dr. Micha Barhanna, Director of the National Cancer Registry at the Ministry of Health, and Mrs. Miri Ziv, ICA Director General. Mrs. Miri Ziv, ICA Director General, announced the opening of "Skin Cancer Prevention and Early Detection Awareness Week" and reported that "since we first initiated the Skin Cancer Awareness Week campaign 14 years ago, there has been a significant increase in the diagnosis Isreal Cancer Association of melanoma in Israel and there has been a Annual Report 2006 Photo: Israel Hadari 23

declining trend in the number of new patients. Declining Trend in Malignant New The objective of this Awareness Week is to Melanoma Incidence in Israel Publication instill awareness in the minds of the general At the press conference, Dr. Micha Barhanna, population and to enrich its knowledge about Director of the National Cancer Registry in the dangers inherent in exposure to the sun. the Ministry of Health, delivered an update on According to surveys that we conducted it is malignant melanoma incidence rates for 2006, evident that there is higher awareness among indicating a declining trend in incidence the Israeli public about the harmful effects of the among men and stability among women. sun, and there is testimony to the fact that this An additional finding was the stabilization awareness is evident in a behavioral change and of early detection rates of the disease, after in a steadily growing trend of adopting protective a sharp rise in these rates when in actuality Oncology Lexicon measures that have the potential to reduce the about 30% of the patients are diagnosed with The ICA published an oncology lexicon containing 300 professional risk of skin cancer". a localized disease, in which there are greater terms relating to cancer and prevention methods. The lexicon Prof. Robin Marks, Chairman of the International possibilities for treatment and a higher cure is geared toward cancer patients rate. The statistics as a whole indicate that the and their families and it has been Dermatology Association, who participated in published courtesy of Roche survival and cure rates are anticipated to be Pharmaceuticals Israel as part the ICA press conference, spoke about the of a unique venture. The terms in higher for those diagnosed from the outset of the lexicon appear in Hebrew and efforts being made in Australia to combat skin in English and their definition is cancer. The public health services in Australia the 21st century. The reason for the decline in written in clear, simple and reader incidence and in the change that has occurred friendly Hebrew. The ICA Resource began developing educational programs for the Center collected and defined towards a diagnosis at earlier stages, is related the terms upon consulting with general population and for professionals early Prof. Dan Adreka and Dr. Yaakov to primary and secondary prevention activities, Lawrence of the Oncology Institute in the game, to reduce not only the incidence at the Sheba Medical Center Tel in other words, reduced exposure to the sun rates of these tumors but also to precipitate the Hashomer and increased awareness among the population Updated stages at which they are discovered and treated. as to suspicious lesions or moles and the need Publications Today these campaigns have touched almost have them checked. everyone throughout Australia in one way or another. He asserts that many achievements New Survey conducted as the sum- have been made thanks to these efforts, but mer approaches reveals surpris- that there is still a long road ahead. ing findings about public attitudes about the harmful effects of the sun Revised Incidence Rates by age As summer 2006 approached, a new survey per 100,000 inhabitants was conducted by the ICA held by Market

Watch, revealing that the general population Additional new booklets in Arabic is aware of the harmful effects of the sun. courtesy of the COPE Project 19 The survey was held at the end of April 2006, In a joint COPE Project and ICA 18 venture, additional booklets have with 500 interviews participating, constituting recently been published in Arabic. 17 The COPE Project has published a national and representative sample of the seven indispensable booklets for 16 Hebrew speaking population in Israel and a cancer patients in Arabic: rights 15 and services for the cancer patient, computerized telephone poll was conducted supportive nutritional treatment, 14 hormonal treatment for breast cancer, in which the participants were asked what radiotherapy for breast cancer, 13 chemotherapy, everything you wanted 12 the harmful effects of the sun are. The survey to know about cancer but were afraid to ask, and questions and answers 11 indicated that there is a very high awareness about breast cancer. The information in Arabic is comprehensive and up to 10 of 89% among the general population, who date, and we all hope that it will assist knew that the sun exposure causes skin cancer. the Arab sector in effectively coping 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 1990 with cancer and beating the disease. Men Women The survey participants responded as follows, without having responses read to them during the telephone poll: 24

Skin cancer 89% Spots on the skin 60.4% Wrinkles too 54% Didn't know at all 4%

The Majority of the General Popu- lation uses sun-protective mea- sures in addition to sunscreen Photo: Israel Hadari The majority of the general population uses the sun. As part of the informational campaign, protective measures such as staying the shade, the ICA and Jetix TV channel produced seven wearing a hat, and wearing clothing that covers humoristic infomercials starring the channel the entire body, aside from using sunscreen moderators, Ronny B, Dudu Erez, Udi Gotshlek, during exposure to the sun. 20% of the public Aviad Bentov, Ilan Peled, Efrat Enzel, Asaf indicated that they use sunscreen only, 41% Foreman, and Samuel the wandering cor- indicated that they also stay in the shade, respondent; the content of these infomercials 47% indicated that they also wear a hat, 36% was specially tailored to Jetix's target audience, indicated that they wear some type of clothing, children between the ages of 5 and 14. The as presented in the following table: subject matter of the infomercials was based During sun exposure, and when using a on an educational program for healthy behavior sunscreen, do you use other protective of children and they aired accompanied by measures, such as staying in the shade, extensive PR activity as well as by national field wearing a hat, shirt, pants? activity conducted by ICA counselors in summer Use sunscreen only 20.2% camps and in nurseries and kindergartens. The Stay in the shade 41.2% educational campaign aired on the Jetix Channel Wear a hat as well 46.7% from the beginning of the summer vacation and Wear a shirt or pants 36.2% throughout the entire summer season. Don't know 11.5% Total 100.0%

Additionally, the survey indicated that there are significant differences between young people and older adults, such that among those be- tween the ages of 35 and 54 about 52% stay in the shade, while only 25% of young people between the ages of 18 and 24 do so.

The ICA and Jetix TV channel launched a joint educational Additional Educational Ac- health campaign for children dur- tivities to Advance the Fight ing the summer vacation against Cancer Diseases The ICA and Jetix TV channel launched an educational and informational health campaign The International Union against for children during the summer vacation, which Cancer (UICC) launched a global Isreal Cancer Association engaged in proper behavior when exposed to annual campaign to increase Annual Report 2006 awareness of cancer diseases 25

The International Union against Cancer, UICC, ing the ICA in Israel, were requested to report to represented in Israel by the ICA, launched a global the organization and publish information about campaign in early February 2006 with the aim their endeavors on behalf of children who have of increasing global awareness about cancer. cancer. On the day the campaign was launched, According to the International Union against the ICA aired public service announcements Cancer's decision, the campaign focused on on all TV channels through Gitam/BBDO, with many aspects of the war against cancer, such the objective of inviting cancer patients, their as: steps to increase public awareness through a families and the general population to refer to long term plan including conveying information, the ICA for information. educating toward a healthy lifestyle, conveying The ICA initiates and offers many services for the messages through the media channels and welfare of children with cancer, as specified in placing a special emphasis on prevention, early the Chapter on Rehabilitation and Welfare. detection, diagnosis and treatment. The global campaign places an emphasis on the need The ICA Enlists Perah in Promot- for a focused strategy to introduce behavioral ing Health and Cancer Prevention changes in society. The International Union The Information and Education Dept. deliv- against Cancer intends to mark this campaign ered training to coordinators of the "Helath each year and focus on a different subject each Education" project of Perah Organization; in time. This year the campaign focused on cancer these training sessions lectures were given among children, under the slogan "my child on the significant role of educational activity in matters", in order to increase awareness about preventing smoking and sun exposure among cancer among children and youth from age 0 to youth and school pupils. The coordinators also 18. As part of the campaign, all entities that are received educational material from the ICA, which organization members all over the world, includ- they and many other students involved in the Health Education project used in their activity in schools, whereby the number of pupils hearing smoking and sun exposure prevention lectures significantly increased.

"Don't Remove Cancer Patients from the Budget Framework…nor from the Framework for Life!" The ICA joins the struggle of cancer patients to include new life saving medications in the drug package Prof. Eliezer Robinson, ICA Chairman, and Mrs. Miri Ziv, ICA Director General, wrote a letter personally addressed to the Minister of Finance and Deputy Prime Minister, regarding the health package for 2006. In their letter, they requested to immediately reevaluate the budgetary priorities of the Israeli govern- ment and of the Ministry of Finance, because there can be no argument that outweighs the imperative to save lives! At the same time, the ICA published ads in the newspapers on this 26

subject in conjunction with the Israeli Society Place in the Non-Profit Organizations Category for Clinical Oncology and Radiotherapy; later and was presented with the Roaring Lion Award on additional letters were formulated, one of at the annual event held by the public relations פירסומים שעודכנו them written along with the Directors of other industry in Israel, initiated by the Israel Public Rela- large non profit social welfare organizations. tions and Spokespersonship Association. The ICA, working in close collaboration with the The prize which was presented to Nava Inbar, National Oncology Council, played a significant ICA Spokesperson, was awarded for the PR role in gaining the many achievements that were campaign for the ICA Mobile Mammography

Booklet of Chefs' Recipes accomplished in the inclusion of oncological Unit as well as for the PR for the Annual Door for Healthy Nutrition drugs in the health package. Knock Fundraising Campaign 2005. The prize As the flag bearer of was awarded in early July at a special event increasing awareness of proper nutrition, and of the Joint Activity with Science Seek- convening the public relations industry in Israel, importance of maintaining a healthy lifestyle, the ICA ing Youth Group at the new Cameri Theater Auditorium in Tel Marketing Dept. produced a special booklet containing In an attempt to expand its activities and influ- Aviv. This competition aims to promote excel- Chefs' healthy recipes as part of the Passover mailing ence, the Information and Education Dept. has lence among those engaged in public relations, sent to ICA supporters. Israel's leading chefs begun joint activity with the Science Seeking spokespersonship and media consultation in offered their assistance, contributing their vast Youth Group. As part of this activity, geared Israel. PR campaigns implemented during 2005 experience and their toward elementary to high school pupils, ICA were submitted in the competition. recipes: Haim Cohen, Chef on the Cooking Program: counselors will join in on cancer related activi- At the event, 11 Roaring Lion awards were "Garlic, Pepper and Olive Oil", Amir Kalfon, Chef of ties, smoking and sun exposure prevention, and presented to campaign according to various "Ye'arot Hacarmel", Eiran Shtroitman, Chef of "Orca" they will hold joint seminars with senior lecturers categories, and the winners were presented Restaurant, Guta and Guy Ben Simchon, Chefs under the auspices of the ICA. with the Roaring Lion statuette, designed by of "La Guta" Restaurant, Adoni Meir, Chef of Katit sculptor and PR man, . The Restaurant, Nir Tzuk, Chef of Cordelia Noa and Avi Etgar Headed National Cam- winner of the Campaign of the Year Award was Gafa Bar restaurants, Ran paign for the Collection of Foun- the Israeli Teachers Struggle for a Reform in the Shmueli, Chef of Shmueli Catering, Shalom Kadosh, tain Pens for the ICA Education System, a campaign conducted by Chef of the Sheraton Plaza Hotel, Victor Gloger, Chef of Broadcaster Avi Etgar, launched a national Gitam Porter Novelli, on behalf of the Israel Cloalis Restaurant, Yoram Nitzan, Chef of Mul Hayam campaign to collect fountain pens from the Teachers Union. This campaign was selected Restaurant, and Daniel Zach, Chef of Carmela general population for the ICA, on his program out of all the campaigns that won in different Banahala Restaurant. The booklet also contains tips "Etgar's Choice Selection", which airs on Saturday categories. on healthy nutrition and the chefs' recommendations afternoon on Reshet Bet on the Voice of Israel for healthy cooking. The (Israel's official radio station). This collection The ICA won an International booklet entered the ICA publications database and campaign was held with assistance from "IPC Prize Awarded by the Center for is distributed free of charge to the general public. – the Israel Pen Club". The pens were renewed Association Leadership and artistically redesigned by pen experts from The ICA won a very prestigious prize for its the "Israel Pen Club" who breathed new life into endeavors in the fight against cancer in Israel, them, and were then auctioned and sold to the presented by the Center for Association Lead- highest bidder. The proceeds from the public ership in the United States, which engages in auction went to the ICA towards the fight against empowering leading organizations and associations cancer diseases in Israel. throughout the globe. Each year, the Center for Association Leadership awards prizes to social ICA wins Roaring Lion Award welfare organizations and associations across in the Non-Profit Organizations the globe that have accomplished outstanding Category achievements with the aim of creating a better Isreal Cancer Association For the second year in a row, the ICA won First world. The prize, in addition to being awarded Annual Report 2006 27

to the ICA, was also awarded to other organiza- is currently underway to promote the hotline at tions such as the American Organization for hospitals and in welfare offices. the Advancement of Women's Status, the This project was made possible due to the American Civil Rights Organization/Movement support of pfizer Ltd. and the American Medical Association Code of Medical Ethics. Telemeida in Russian In summing up the initial years of activity of the Israel Cancer Association Telemeida service in Russian, positive trends Services are clearly evident, with a steady increase in the number of callers to the hotline in Russian. Telemeida Information Network in Over 1,000 people called the hotline in the first Arabic half of 2005. No increase in callers of a younger The ICA Telemeida and Information Network in age has been observed over the years; however Arabic was established in mid-2003, and since there has been a steady increase in the number the outset of its activity, it began providing solu- of callers who are 50 years of age and older. tions to callers 24 hours a day. The Telemeida Upon analyzing the statistics, it appears that is supervised by Fatten Gattesse, ICA Arab the Telemeida service in Russian located in the Sector Coordinator, and with assistance from north serves callers from all over Israel to the Mrs. Ariela Litvitz, Northern Region Social same extent – from Nahariya, Haifa, and the Worker, and social worker Mrs. Haned Abeiyeh. Krayot in the north, all the way to Beer Sheva Prof. Jamal Zeidan, Director of the Oncology and Ahskelon in the south. Dr. Samion Shapiro, Institute at Sieff Hospital in Safed is the volunteer Manager of the Telemeida in Russian, summed medical and scientific consultant. up the service's initial years of activity. There is a diverse caller population referring to the information and support hotline, and Genetics and Cancer Booklet many calls are received from patients who Cancer is the most prevalent disease in the have been diagnosed with cancer, patients world, and the risk of very person of contract- who are recovering from the disease, relatives ing it during his/her lifetime ranges anywhere and acquaintances of patients who require from 30% to 50%. Most of cases of cancer are information, contact or support, as well as from random, and in such cases the disease appears professionals and the general population using without a familial tendency to develop cancer. ICA information booklets who would like addi- About 5% to 10% of cancer cases develop tional information. In most cases, some of them against a backdrop of familial tendency, which identify themselves and some prefer to remain increases the risk of contracting cancer during anonymous. The content of the conversations one's lifetime. In families in which there is such ranges from conversations seeking to obtain a hereditary tendency, many family members answers to questions about different types of contract cancer. Some of these same family cancers, to warm conversations that are aimed cases are caused by inherited cancer syndromes, at providing emotional support to callers who which may be identified by clarifying the familial are in distress, have lost hope and are helpless. history and running special lab tests. The ICA in Requests for financial assistance to purchase conjunction with TEVA Pharmaceuticals produced expensive drugs frequently feature among the a new booklet containing comprehensive and calls as well. Advertising of the hotline through up to date information about what hereditary the media channels has led to a significant in- cancer syndromes have in common, while fo- crease in the number of calls. Marketing activity cusing on several main syndromes. The booklet 28

Everything you need to know and intricate demands upon patients and upon about genetics and cancer those who provide them with care and support. This booklet was originally written over ten years ago, and has been recently published in a renewed and up to date edition for parents of children who have cancer, children coping with the disease, and their families, in order to help them contend with all aspects of cancer. This booklet serves as a comprehensive and

was written in order to help patients and their families in expanding their knowledge about hereditary cancer syndromes. Children and Young People with Cancer In recent years, there has been an increase in cancer recovery rates among children. Many treatment methods exist today, which may in most cases facilitate full recovery, an increase in life expectancy for the patient, and a return to the normal routine of childhood, or periods of broad based guide and deals with diagnostic respite from the disease. It should be borne in methods, detection, treatment and ways of mind that treatment of different types of cancer coping with cancer diseases that are prevalent disease during childhood places complicated among children and youth.

Isreal Cancer Association Annual Report 2006 Early Detection 29

Breast Cancer close collaboration with the healthcare funds. All women between the ages of 50 and 74 are The ICA continues to support the operation of summoned once every two years. The mam- regional Clinics for the early detection of breast mography program and summoning activity cancer throughout the country. have raised the compliance rate, which currently The national education program promoting stands at about 65%. breast care awareness and recognition of the importance of early detection of breast Satisfaction Survey - Mammogra- cancer is conducted for all women in Israel. phy Institutes in Israel Efforts are invested in various sectors of the Over the past year a telephone survey was population such as the Arab sector, Kibbutzim, conducted to rate satisfaction with National new immigrants, Ultra-Orthodox women, etc. Mammography Project mammography insti- Informative material on the subject is distributed tutes in Israel, established upon the initiative of in hundreds of thousands of copies in Hebrew, the ICA and operated in collaboration with the Arabic and Russian. Ministry of Health and the healthcare funds. The survey was conducted among a sample National Mammography Project of 3300 women who were screened at one of The National Mammography Project initiated and the 38 institutes that are part of the National currently run by the ICA in conjunction with the Mammography Project. Ministry of Health and the Healthcare Funds, has The women were interviewed within two days been monitoring breast cancer detection activity of having undergone the test and were asked in Israel for the past thirteen years. Prof. Gad to rate on a scale from 1 to 6 their satisfaction Rennert, Director of the Community Medicine with the physical conditions at the institute and Epidemiology at Carmel Hospital, heads and the treatment of the attending staff; they this evaluation program. were also asked to evaluate pain during the Since the outset of this program, the number test, the degree to which their privacy was of mammography units operating in Israel has maintained and their general satisfaction grown from 20 to 56 - 44 of which are currently with the institute. 77% of the women rated monitored by the National Mammography Project. their overall satisfaction with the institute very This monitoring program consists of operation high, 19% expressed great satisfaction and only under defined national and international stan- 4% of the women expressed average or lower dards, that provides the necessary information satisfaction. Great satisfaction was conveyed and facilitate monitoring of detection quality. regarding physical conditions at the institutes, These institutes under quality assurance control, treatment of the attending staff and the degree receive complete information on these detection to which privacy was maintained throughout the rates, on the features of tumors detected and entire process. 25% of the women indicated possible false negative results. that the test was painful. 90% of the women The main objective of the National Mammog- indicated that they were admitted by the in- raphy Project is to ensure a decrease in breast stitute office within 10 minutes of their arrival. cancer mortality rates, as has been proven Slight differences between private institutes in population studies that have found a 30% and public institutes emerged in the rating of decrease in mortality in women screened over overall satisfaction and satisfaction with the the age of 50. physical conditions at the institute, in favor of This year the scheduled appointments for mam- the private institutes; however no difference mography screening continue, conducted in was found between the institutes in satis- 30

faction components referring to treatment The mobile unit is staffed by a professional team of the attending staff, the degree to which of Mor-Mar, the company in charge of performing privacy is maintained and pain experienced and deciphering the screening tests. A personal during the test. The percentage of women who invitation letter is sent to women of appropriate expressed average and lower overall satisfaction age in every town the mobile reaches and ads ranged from 0% to 13% at the various institutes. are placed in the local newspapers announcing Satisfaction with the service of the Michal the mobile’s scheduled activity in the region. Mobile Mammography Unit was very high (Please see Chapter on Public Education and – 84% of the women who were tested in the Information for more details about the Mobile mobile unit rated overall satisfaction very high Unit's activity) and only 1% of the women who were tested in the mobile unit expressed low satisfaction Familial Cancer – Counseling with the service. Program for Families at High Risk Mobile Mammography Unit – “Michal” People with a family history of certain types of cancer among first-degree relatives, such as The ICA Mobile Mammography Unit – “Michal” colorectal, breast, ovarian and prostate cancer is now in its fifth year of operation throughout the and melanoma are considered to be at high risk country. The Mobile Unit’s objective is to enable for developing cancer diseases. women from a low socio-economic bracket, For the past eight years, the Carmel Hospital residing in remote areas, such as women from in Haifa and the Tel Aviv Medical Center, have Arab villages and new immigrants, to undergo been operating counseling clinics for high risk a mammography screening close to home, with population. the aim of improving screening accessibility This project is run in association with the ICA, and compliance. In mid- 2004 both Maccabi which continues to finance the employment of Healthcare Services and Leumit Healthcare the professional staff operating the service. Services joined the Mobile Mammography Unit "Michal" which has been operating in collabora- The Israel Breast and Ovarian tion with the Clalit Healthcare Services. Since Cancer Consortium mobile unit's operation, the gaps in compliance A joint research which was conducted under rates that formerly existed between the various the direction of prof. Efrat Levi-Lahad of the sectors of the population have been consider- Genetics Unit at the Shaarei Tzedek Medical ably narrowed. Center, representing the Israel Breast Cancer Consortium, which operates with financial as- sistance from the ICA, in collaboration with Dr. Mary Claire King of Washington University in Seattle; the study examined over 660 BRCA1 and BRCA2 gene mutation carriers in Israel and the United States, showing that familial factors may have a significant impact on the risk of a specific malignancy in BRCA1 or BRCA2 car- riers. For More information see p.71.

Isreal Cancer Association Annual Report 2006 31

Beit natan continues to run the mammog- raphy screening encouragement project Even when everything among ultra-Orthodox women with the seems to be o.k., you assitance of the ICA. The program is built should be certain about it. on a personal connection – woman to woman; Beit Natan interviewers undergo special training, forging connections with ultra-Orthodox women over the age of 50 according to healthcare fund lists. Ties have been forged with thousands of women in this project and there has been a 16%-18% increase in the rate of compliance. Colorectal Cancer For over 10 years, the ICA has been adopting the recommendations of the World Health Or- ganization and the International Union against Cancer (UICC) regarding the importance of screening populations at high risk for develop- Colorectal Cancer Awareness Month ing colorectal cancer. The program combines For the past three years, in early March, the ICA public education within the community and in announces the inception of Colorectal Cancer the workplace. Aiming to promote awareness Awareness month. This event, held in Israel, as to the importance of early detection and and throughout the world, is officially declared to raise the test compliance rate, the ICA has at a special press conference, with the leading been financing special activity at three centers experts in the field of digestion and Ministry of which have presented a program of excellence Health representatives in attendance. During to detect high risk population, while conducting this month, the ICA conducts an extensive training activity for professional and educational educational campaign through all public media staff for the general public. channels. This advocacy campaign includes TV In 2006, the program was conducted at the public service announcements tailored specifi- following medical centers: Assaf Harofeh in cally for this subject in Hebrew, and Russian, Tzrifin, Meir in Kfar Saba, and Poriah medical taking part in various radio broadcasts, an center in Tiberias.. open expert hotline on Galei Tzahal (IDF radio The above medical centers were requested station), as well as advertisements in the local to operate according to recommendations and national newspapers, in Hebrew, Russian formulated at the consensus meeting spon- and Arabic (for more on activity during this month sored by the Ministry of Health, the ICA, and please see Chapter on Public Education and the Israel Medical Association, with specialists Information). from abroad participating. The recommendations established the necessity of targeted screening The slogan chosen to lead ICA's educational for early detection of colorectal cancer among campaign is "Colorectal Cancer, you don't see the healthy population over the age of 50, as it, you don't feel it until it explodes. Have you well as the need to conduct educational activity reached the age of 50? Early detection can among professionals and the general public to save lives, you should get tested!" detect families and groups at high risk. 32

National Program for the Early effects of the sun and the early detection of Detection of Colorectal Cancer skin cancer. The campaign emphasizes public The Ministry of Health responded affirmatively to education in all that concerns avoiding exposure ICA's initiative and announced the implementation to the sun at dangerous hours and taking safety of the National Program for the Early Detection precautions for ‘sun smart’ exposure, as well of Colorectal Cancer. This program is similar as raising awareness of the importance of early to the longtime National Program for the Early detection (see Chapter on Public Education and Detection of Breast Cancer. The necessity of Information for more details). As part of the ICA this program for colorectal cancer is evidenced campaign informative material is distributed at by the fact that it is one of the main causes of IDF bases, in schools, etc. Additionally, the ICA mortality resulting from malignant diseases in operates a national network of 400 screening Israel and its early detection may significantly stations accessible to the public. Early detection increase chances for a cure and recovery. rates have risen significantly since the outset As part of this healthcare fund program, every of the campaign. The main change that may person over the age of 50 is summoned to be evidenced in recent years is the drop in in- undergo an occult fecal blood test once a year. cidence rates (rate of new patients) diagnosed For those at high risk, it is recommended to in Israel. The increase in morbidity rates that undergo a colonscopy. typified Israel in recent decades has come to a standstill and currently, statistics obtained The following goals were set for for 2002-2004 incidence rates indicated that the National Program: melanoma rates have begun to drop among • Conducting occult fecal blood tests for at men and women alike. least 50% of the target population in a year. • 30% decrease in colorectal cancer mortality Early Detection Program rates. The ICA encourages the submittal of research The reporting and follow up shall be conducted proposals in the field of early detection. As part through the Center for the Early Detection of of the Early Detection Committee's activity, the Colorectal Cancer (which coordinates the medi- following programs were approved for financ- cal program, the computers and administrative ing this year: and computer workers) which will compile all the Prof. N Arber of the Tel Aviv Medical Center – data received and through a steering committee Are E1317Q gene carriers for APC at increased comprised of the representatives of the health- risk for malignancies of the digestive system? care funds, a representative of the Ministry of Dr. V. Meiner of Hadassah Ein Karem - Health and a representative of the ICA, Steering Neurofibromatosis in Israel: program for diag- Committee Chairman, Prof. Gadi Rennert. The nosis, monitoring and early detection. Steering Committee will convene on a regular Dr. Y. Lechter and Prof. R. Eliakim of the basis to coordinate the transfer of information Technion – from the healthcare funds to the Center for the Early detection and prevention of familial pan- Early Detection of Colorectal Cancer, to monitor creatic cancer. the progress of the National Program. Dr. T. Elweiss of Hadassah Ein Karem – Breast screenings for women in workplaces in Skin Cancer Awareness Week the Jerusalem region. Now in its fourteenth year, the Skin Cancer Prof. A. Friedman of Sheba Medical Center– Early detection program for pancreatic cancer in Isreal Cancer Association Awareness Campaign aims to increase awareness Annual Report 2006 as to the importance of preventing the harmful BRCA2 mutation carriers in prototype cells. Rehabilitation and Welfare 33

Seminars for the General Seminar for Colorectal Cancer Public Patients A seminar for colorectal cancer patients took Seminars on various subjects are organized on place in March 2006, marking Colorectal Cancer a frequent basis by the ICA Rehabilitation and and Early Detection Awareness Month. The Welfare Dept., focusing on various cancer-re- conference was held at the Kfar Hamaccabiya lated subjects such as: treatment methods, side Hotel for colorectal cancer patients and their effects and how the patient and his/her family partners. About 400 patients and their families deal with the disease. The positive feedback from all over the country participated in the that we have received about the seminars seminar. Dr. Arie Figer of the Oncology Network reinforces their significance and the need to at the Tel Aviv Medical Center led the seminar. continue holding seminars for cancer patients Prof. Dan Adreka, of Sheba Medical Center and their families each year. spoke about "Colorectal Cancer – prevalence, For the First Time: Seminar for genetics, phenomena and diagnosis". Lung Cancer Patients and their Families The seminar for lung cancer patients and their families took place at the end of November at the ICA offices with 120 patients and their families participating. The attendees heard lectures de- livered by leading experts in the field. Dr. Maya Gottfried lectured on: "Lung cancer stages and treatment", Dr. Milton Saota lectured on "Surgical treatment of lung cancer", Prof. Einat Even Sapir lectured on: "PET CT in lung cancer" Dr. Baruch Brenner of the Rabin Medical Center, and psychologist Ronit Felmon presented Belinson Campus lectured on: "Supplementary psychological aspects of coping with cancer". treatment for primary colorectal tumors". Dr. Following lunch a panel of experts consisting Ayala Hubert of the Hadassah Medical Center of the seminar lecturers was held to answer Ein Karem spoke about ""Innovations in treating questions. The seminar was held courtesy of patients with metastasic colorectal cancer", Roche Pharmaceuticals Israel Ltd. and Dr. Maya Gifes of the Shaarei Tzedek Medical Center lectured on: "How to improve the oncology patient's quality of life". Follow- 34

ing the lectures a performance "Staying alive" of coping with cancer". Artist Anat Barzilai's was delivered by Yael Kapitolnik, followed by unique humoristic performance was followed a lunch and the event concluded with a panel by lunch and a question and answer panel. The of experts that answered the audience's ques- seminar was held courtesy of Roche Pharma- tions. The seminar took place courtesy of Roche ceuticals Israel Ltd. Pharmaceuticals Israel Ltd. For the First Time: Special Semi- Lymphoma and Leukemia Cancer nar Devoted Entirely to the Quality Patient Seminar of Life among Cancer Patients A seminar was held for lymphoma and leukemia For the first time ever, the ICA held a seminar patients in April at Kfar Hamaccabiya. Hundreds entitled: "Adding quality of life to life – for cancer of patients and their families took part in the patients", devoted entirely to subjects related event which is held once a year with a steadily to quality of life of patients coping with cancer. increasing number of patients taking an interest. The seminar took place as Kfar Hamaccabiya Prof. Gill Lugassi, Chairman of the Israel Society and was led by Dr. Frieda Barak, Director of the of Hematology and Blood Transfusion led the Oncology Unit at Barzilai Medical Center, with seminar. Dr. Avraham Avigdor of Sheba Medical 350 people participating. The attendees heard Center lectured on: "Risk factors for developing lectures on the following subjects: "Quality of life for cancer patients receiving active treatment" delivered by Dr. Maya Gifes of Shaarei Tzedek Medical Center, "Anemia and quality of life" delivered by Dr. Dorit Blickstein of the Rabin Medial Center, Belinson Campus, "The fine line between private and family oriented – familial coping with cancer" delivered by Dr. Michal Braun of Hadassah Medical Center Ein Karem, "Sleeping disorders" delivered by Dr. Tamar Shohat of Haifa University, "Physical activity for cancer patients – everything is in our hands and feet", delivered by Dr. Na'ama Constantini of Hadassah Optimal Jerusalem, and "Senses, sensuality and sexuality" delivered by Ms. Gila Bruner of Sheba Medical Center. Lunch was followed by a panel of experts consisting of the lecturers who were joined by a dietician and an oncology nurse. The seminar was held courtesy of Roche Pharmaceutical Israel Ltd. lymphomas, CLL and acute leukemias". Prof. Dina Ben Yehuda of Hadassah Medical Center Special Seminar for Young Wom- Ein Karem lectured on: "Treating lymphomas en who Contracted Breast Cancer – present and future". Prof. Ofer Spielberg of As International Breast Cancer Awareness Month the Rabin Medical Center, Belinson Campus approached, the ICA held a special seminar lectured on: "Treating leukemias – present and for young breast cancer patients up to the age future" and Dr. Miri Cohen of Rambam Medical of 40. The seminar aimed to relay information Isreal Cancer Association Center presented the participants with "Ways regarding innovations and updates with diverse Annual Report 2006 35

lectures on subjects such as innovations and Workshop for Radiotherapists at updates in genetics and breast cancer, breast Radiation Institutes cancer and couplehood, breast restoration in Hospitals as part of treatment in young women, health Several meetings were held at hospitals: Rambam, sexuality and intimacy while coping with the Ichilov, Belinson and Tel Hashomer. The workshop disease, and fertility treatment and retention in was led by Prof. Lea Beider with Levana Cohen women with breast cancer. Additionally, upon and Aliza Yaffe of the ICA Rehabilitation Dept. the conclusion of the seminar, a panel of experts participating. These meetings were designed to was held to answer questions, with all the semi- provide radiotherapy technicians with primary nar lecturers participating joined by a dietician and basic knowledge in psycho-oncology in and physiotherapist. The seminar was held in order to enable a structured advanced study mid-September courtesy of Roche Pharma- course in the future, which will provide tools to ceuticals Israel Ltd. at the ICA offices at Beit cope with emotional difficulties they experience Mati, in memory of the late Mathilde Recanati. in their encounters with cancer patients.

National Conference for Onco-Pediatric Social Laryngectomy Patients Workers Forum In early July, the National Laryngectomy Patients The Social Workers Forum was established Conference was held at Beit Mati at the ICA Of- in May at hospitals throughout the country. fices with 50 patients from all over the country This professional interest group will engage in who have undergone throat surgery participating subjects that are crucial to their work such as: along with their families. The seminar was held holistic tools in therapeutic work with children under the direction of Mrs. Frieda Kornbrut, and adolescents who have cancer or treat- speech therapist, and ICA Speech Rehabilitation ment of adolescents who have contracted the Supervisor. The patients met with each other, disease which threatens their life and more. The got to know one another "over a cup of coffee", opening meeting took place at the ICA offices in and heard lectures on: "The way to the throat mid-May and social workers from the pediatric passes through the mouth" delivered by Dr. Eli oncology wards at various hospitals throughout Ronen, Head Physician of "Clalit Smile S.L.E", Israel participated. Levana Cohen and Zehava "Communication between movement and body Katz of the Rehabilitation and Welfare Dept. and soul" – physical exercise led by Mrs. Ziva represented the ICA. Peled, and "Innovations in the health package and related equipment" delivered by Mrs. Freida Promoting the ICA Sexual Coun- Kornbrut. The participants gave enthusiastic seling Service for Cancer Patients feedback both in writing and verbally and were Livia Kislev, ICA sexuality consultant, trained moved by the conference. staff at various medical centers throughout the country: Bnei Zion, Hillel Yaffe, Hadassah Ein Advanced Study Courses for Karem, and the Sir Charles Clore Hostel, with Professionals the aim of assisting attending staff in heightening The ICA has been recognized by the Ministry of awareness about sexuality and body image of Education as an institution authorized to conduct patients despite the sensitivity of the subject and advanced study courses. The professional ad- in regarding it as an inseparable part of treat- vanced study courses are part of ICA activity to ment intervention. The workshops included a train professionals in the unique field of treating discussion about difficulties, attitudes and myths cancer patients and their families. concerning sexuality and cancer, imparting relevant 36

knowledge and presenting therapeutic options. Israel Ltd. Thirty "Yad Lehachlama" volunteers Due to the great demand for such workshops, were invited to take part in two days of fun and the expansion of training activity for additional empowerment. The participants enjoyed two staff is scheduled to continue. days of meetings where they got to know one The professional target meetings of "Maagan" another and bonded, as well as an artistic pro- Beer Sheva, Jerusalem, and "Tel Aviv Wellness" gram "Samba Orchestra" with Arele Kaminsky, a were held for professional staff. Orit Shapira yoga lesson, color evaluation test, and a moving and Rachel Ofir represented the ICA. The meeting with female basketball players of the meetings discussed the strengthening of ties by "Anda Ramat Hasharon" team. Mrs. Levana conveying professional messages and raising Cohen, Rehabilitation and Welfare Dept. Direc- therapeutic issues. tor, represented the ICA. Rachel Ofir, ICA Southern Region social Annual 'Yad Lehachlama' worker, initiated a professional meeting on: "Cancer patient rights", with representatives of Volunteers Conference the National Insurance Institute in Beer Sheva, The Annual 'Yad Lehachlama' Volunteers Con- a tax consultant, and a social worker from the ference, sponsored by Teva Pharmaceuticals Oncology Institute at Soroka Medical Center in took place at the Dan Carmel Hotel in mid-May. Beer Sheva participating. About 70 volunteers took part in the conference, Additional professional meetings were held at as well as some of the nursing-social work staff Tel Hashomer and Belinson Medical Centers, who are breast care coordinators at medical along with National Insurance Institute staff centers throughout Israel. The volunteers arrived and ICA staff. Orit Shapira represented the from all over the country and enjoyed two days ICA. The meetings were aimed at strengthening of lectures and interactivity. Mr. Haim Mizrahi, ties and streamlining the submission of forms of president of the Black Belt Council, "Shotokan cancer patients to the National Insurance. Israel" opened the conference with an activity combining inner "chi" energies. 'Yad Lehachlama' Dr. Hadassa Goldberg delivered two lec- 'Reach to recovery' tures: "Genetic profiling of tumors as a way of determining optimal treatment for breast "Female-Personal (nashi-ishi) cancer" and "Updates on hormonal treatment – everybody wins" Meeting of breast cancer". Dr. Sigal Sedetzky lectured on: "Cellular phones and the development of A special meeting dedicated to empowering cancer" and Dr. Gil Goldzweig lectured on: "A female cancer survivors was held in early April supportive/hurt partner of women with breast at the Dan Accadia Hotel in Herzliya for a group cancer". Towards evening a social was held of "Yad Lehachlama" volunteers. The meeting followed by dinner. An evening of drumming was held courtesy of Roche Pharmaceuticals and belly dancing took place led by "Dror". The next day, following morning exercise with Ziva Peled, a "Yad Lehachlama" volunteer, and breakfast, the volunteers heard additional lectures: "Innovations in oncology treatment" delivered by Dr. Bella Kaufman, "How children cope with the fact that their mother has cancer" Isreal Cancer Association delivered by Dr. Miri Cohen and "A patient's Annual Report 2006 right to medical information- ethical issues" 37

delivered by Advocate Maya Peled-Raz. A Collaboration between the ICA workshop with Prof. Lea Beider summed up and "Yedidut" Organization the conference. Following lunch, the participants In April collaboration was forged between the parted full of excitement and full of praise for ICA and "Yedidut" Organization, responsible for the conference, wishing each other: "Same social involvement of students, volunteers and time next year". scholarships, in association with the various foundations and organizations requiring volunteers Workshops for New for community service. The "Yedidut" Organiza- "Yad Lehachlama" Volunteers tion took in scholarship students under its wing Two workshops were held this year for new from the Mifal Hapais (Israel Lottery) Foundations volunteers, led by Prof. Lea Beider and Ms. and contacted the ICA to enable them to hold Levana Cohen. The participants are volunteers volunteer activity within the ICA framework. To who have recently joined the "Yad Lehachlama" date, the ICA has taken in 20 students who work ranks. in several tracks. Most of them volunteer at the Radiation Institute at Tel Aviv Medical Center, Meetings, Lectures and accompanying and supporting lone patients and Activities for the Welfare of families who have a loved one with cancer. The Cancer Patients students receive professional and supportive guidance from social worker Dalia Stern, of Activities held by "Beit Natan" the ICA Rehabilitation and Welfare Dept. and – an ICA supported Health Re- their volunteer activity is supervised. sources and Support Center for Female Cancer Patients "Ma'agan" Beer Sheva A convalescence vacation was held at the An ICA volunteer student has been assigned end of February for religious women coping to "Maagan" Beer Sheva which is a Support with cancer, sponsored by Beit Natan, with Centre for cancer patients and their families assistance from the ICA. The vacation was run in collaboration with the ICA. This student held at Kfar Almog north of the Dead Sea, with is responsible for giving computer lessons at lectures, special meetings, art workshops, the Center. exercise, support, spirituality and enrichment, supplementary medicine, folk dancing, sing a National Service Girls for Cancer longs and a jeep tour. Patients Young women in National Service work at Expanding Home Visits to Cancer the Soroka and Barzilai Hospitals in Ashkelon Patients in the Northern Region and are financed by the ICA. The girls assist the Chairperson of the Kiryat Shmone Branch and paramedical staff as well as patients and their Upper Galilee, Mrs. Ruth Schwartz, initiated families. The presence of the National Service the social work students group which began girls helps improve the quality of service provided operating this year, to assist in home visits, to cancer patients and their families. answering phone calls, tutoring child cancer patients and helping their families throughout Women and Cancer – Special the region. The students will work on a volunteer Support Groups for Young Women basis with back up from the Dept. Director Dr. who have Contracted Cancer Shira Hentman and led by Northern Region Many Israeli women cope with various cancer social worker Ariela Litvitz. diseases, such as breast cancer, cervical cancer, 38

ovarian cancer, and other cancers. Sometimes, the damage may be irreparable, damaging the woman's childbearing capacity or to ovulate, and in certain cases, may lead to total loss of fertility. The ICA is currently opening special sup- port groups in several regions throughout the country, designed specifically for young women coping with cancer. Each group will discuss the emotional and environmental difficulties with which young cancer patients contend, and will serve as a source of support and provide women with guidance and information. Membership is free of charge. The groups are designed for women who are 30-45 years old who have contracted and who are coping with various cancer diseases Photo: Ofir Nahum and have opened in several spots in Israel. In the central region, a group led by ICA social The recipes taught during the workshop combine workers, Rachel Ofir and Orit Shapira, has easy to prepare dishes for daily preparation with opened and in the northern region, a group led festive and more complicated recipes, thereby by ICA social worker, Ariela Litvitz and Tatiana meeting the needs of those dealing with the Gleiser of the Oncology Institute at the Rebecca disease on a daily basis to contend with the Sieff Center in Safed, has opened. various situations they are up against. 14 can- Cooking Workshop for Cancer cer patients participated in the workshop from Patients all over Israel, for a token fee. These sessions facilitated activity combining a social encounter, The ICA held a unique cooking workshop for discussion and information and a lot of pleasure people coping with cancer. The workshop was from cooking. conceived and led by Eilat Barak, a chef and social worker by profession, and by Limor Coming up: Support Group in the Ben Haim, a dietician specializing in nutrition Northern Region for for patients. The cooking classes afforded the Lymphoma Patients opportunity to transform engagement in "healthy food" into a colorful, savory and tasty experi- The Haifa branch has relocated to new offices, ence. The ICA financed the workshop, including and a regional support group for lymphoma food products that were used; the workshop patients is scheduled to operate there. The consisted of three sessions of three hours each group will be led by Northern Region social which were held in a large kitchen donated for worker Ariela Litvitz. this purpose courtesy of "For Chef". Support Group for Colorectal Cancer Patients The support group for colorectal patients contin- ues to hold meetings led by Orit Shapira, Arza Ashkenazi and Prof. Shulamit Keitler. Guest lecturers also took part in these meetings, such Isreal Cancer Association as: Livia Kislev, ICA Sexuality Consultant. Annual Report 2006 39

“Look Good-Feel Better” Project Day of Fun for Women treated at Beauty workshops for cancer the Oncology Institute at Kaplan patients at different stages of Medical Center the disease continue at various In early August a special Day of Fun full of optimism medical centers throughout the and hope was held for women treated at the country and at Beit Mati, at the ICA offices. Kaplan Medical Center in Rehovot. Throughout Dr. Francine Robinson conceived this project the day workshops were held relating to laughter and runs it on a volunteer basis. The workshops yoga, medical cosmetics of the "Look Good Feel include teaching each and every one of the women Better" project, and a lunch was served to the practical cosmetics with financial assistance participants followed by a lecture on "Female from the ICA and sponsored by the make-up Nudity in Art", and a scarf-tying workshop. The and cosmetics Company Il Makiage. Il Makiage seminar closed with a hand to hand combat was recruited to pamper the group of women and shiatsu workshop. as part of the "Look Good Feel Better" project, by contributing products for the workshops Activity for Child Cancer and professional make-up artists represent- Patients ing the company who lead the workshops in a professional and warm manner, creating a Meetings of Parents who have pampering and supportive environment. The Children Coping with Brain atmosphere allows the women to experience Tumors the feeling that at any stage it is possible and Dr. Michal Sadeh, a neuro-psycho-oncologist, even desirable to look good because it enables and an expert on children and youth, is an ICA you to feel much better. The "Look Good Feel representative who assists in children's return Better" Project is run in various medical centers to the community, to their family, school and around the country. Orit Shapira led a workshop friends following the hospitalization process. on coping with cancer and with cancer patients The activity focuses mainly on supporting school for the beauticians taking part in this project. staff and guiding teachers in their work with a This workshop took place with assistance from child who has been diagnosed with a brain cosmetic companies and volunteer cosmeticians tumor. Meetings are also held with parents to and hairdressers. support them during the reintegration process Over the past few months "Look Good Feel Bet- in various settings. The meeting with parents is ter" workshops have taken place as part of the conducted during the initial stages of the detec- unique collaboration with "Yarin Shahaf" Make tion of the disease, and they are invited to meet Up School at the "Strong Together – Wellness and talk with Dr. Sadeh on any topic and at any Community" Support Center, and at medical stage of the disease. The meetings of parents centers such as Laniado, Kaplan and Barzilai. who have children with brain tumors are led by In early September an additional workshop was Dr. Sadeh at Beit Mati, at the ICA offices, and held at the ICA branch in Dimona. Dr. Francine are open to parents whose child has recently Robinson initiated and runs the project on a been diagnosed with a brain tumor, as well as volunteer basis and she is assisted by ICA staff to "veteran" parents. members Livia Kislev and Silvia Alshvili. The intervention in school is done following the meeting between the psycho-social hospital staff from the medical center where the child receives treatment and the school staff and in coordination with the child. As part of her work 40

with school staff, Dr. Sadeh attends integration received a wide variety of gifts donated to the committees held in the Education Committee project courtesy of: Mifal Hapais, Strauss Elite, to present the child's difficulties and capacities Agis Distribution, Mei Eden, Tesher Ltd., Slick and to guide the entities as to how to assist the Rod Straw baskets, Halavlin Cosmetics, Jade child within the community. Dr. Sadeh's work Cosmetics, Lumedia Systems Ltd., Express is a service offered by the ICA which is carried Packaging, Waxman Sweets and Intracosma out all over the country in hospitals where the Company. This vacation serves as a unique children with brain tumors are treated. opportunity for families with a child who has cancer, to take a break from the struggle with Traditional Family Vacation for the disease, tension and anxiety that accompany Children from all over Israel who the difficult treatments, and gives them an op- have Cancer and their Families portunity to spend time together as a family. A As every year, the ICA held a unique vacation for family member suffering from cancer, particularly families with a child who has cancer at Shefayim a child, consumes most of the parents’ energies; Hotel. 150 Jewish and Arab families of children all facets of life revolve around the disease, and with cancer, including all family members, sib- other components of family life are pushed aside, lings and parents, from all over Israel, religious sometimes even neglected. The healthy siblings and secular, new immigrants, and native born in the family suffer, and the distress of the parents citizens, many of them large families, convened is tremendous. The ICA aims to care for children for the vacation. The participants spent time at and their families coping along with them by the Water Park and providing them with a respite from the disease the Motor Park and and treatments, and giving the entire family a visited the safari. few days of quality vacation time together. This The children and project is made possible by public donations to their parents and the ICA, which are collected in the "Door Knock siblings also enjoyed – Spark of Hope" campaign, and with the help the artistic program of other fundraising initiatives, thanks to which and the accommo- we may financially support cancer patients in dations and food at need, assist child cancer patients in catching Photo: Yossi Weiss the Shefayim Hotel up on missed school work, and endeavor to during the 4 day va- update and improve treatment modalities and cation. Performing rehabilitation, and more. artists and enter- tainers also took part in the vacation this year Impact Project and diverse activities organized on a volunteer The Impact Foundation is a fellowship founda- basis by Motti Wagner, Welfare Director of tion of the Association for the Wellbeing of the Electric Company Workers Union in Israel's Soldiers for discharged IDF soldiers. the Northern Region, with assistance from The Impact fellowship is provided to students producer Arele Giladi, were held throughout who have served in the IDF, hold a combat the day. Among activities to be commended: a soldier's certificate and undertake to conduct moving meeting with players of Maccabi Haifa, volunteer activity in the community. Following a performance delivered by Sarale Sharon, Uzi approval of the Association for the Wellbeing Fuks, Hatzruvim Band, Rinat Gabai, Shimi of Israel's Soldiers, which initiated and finances Tavori, Nancy Brandes and more. During the the project, the student proceeds to a volunteer Isreal Cancer Association vacation the children, their parents and siblings location of his/her choice. The ICA Rehabilita- Annual Report 2006 41

tion and Welfare Dept. refers these students to activity. One of these students is Naftali Eitan several placement options: assisting lone cancer who volunteered to help a 13 year old child, the patients, children who have cancer, assisting only son of a mother with cancer. The child's healthy children who have a parent who has father lives abroad. Due to his mother's disease, cancer, healthy siblings of a child cancer patient the boy's behavior worsened, he dropped in his or providing the necessary assistance in various scholastic achievements and began to associate oncology wards. The Rehabilitation and Welfare with youths who were older than he and who Dept. ascertains that activity is conducted on had a negative influence on him. He began to a regular basis, and maintains contact with smoke cigarettes and he was suspected of using the student and additional entities, reporting drugs. Eitan came into the picture during this to Impact and lending a "sympathetic ear" to difficult period: he forged a good relationship any problem that may arise during activity. The with the boy, succeeded in getting close to him project is coordinated by the ICA social worker, and having a positive influence on him. Eitan Ms. Dalia Stern. detached the boy from his negative environment when he took him several times a week to his "Impact for the Community" kibbutz. He initiated a bar mitzvah celebration for Conference the child (his mother isn't Jewish) by collecting October saw the "Impact for the Community" donations for the event and formed strong ties Conference held at the Association for the with the community and school entities attend- Wellbeing of Israel's Soldiers Center in Tel Aviv. ing to the child. Thanks to the strong ties that About 350 new students who joined the project Eitan formed with the child, he is considered attended. Dalia Stern, ICA Project Coordina- to be an "intermediary" between the child and tor, delivered a special presentation about the the attending staff and helped the boy escape project and its great and noteworthy contribution the crisis he experienced. This unpopular boy to cancer patients in Israel. Additionally, four opened up, became socially tolerant and socially outstanding students were selected during involved with his classmates. the conference for their outstanding volunteer

Maccabi Haifa team members visited ICA supported Vacation Site which ac- commodated Families of Children who have Cancer Maccabi Haifa football team members visited the ICA supported vacation site which accommodated families of children who have cancer, with child cancer patients participating along with all their family members, siblings

and parents, from all over the country. All of the families were very excited to meet the team members who came to visit them at the vacation site and the football players signed

Photo: Yossi Weiss autographs for everyone. 42

"Impact for the Community" project has com- pleted its second year of activity. This year about 90 students volunteered on a nationwide basis, and there was a significant increase in the number of participants as opposed to last year. In addition to the ongoing accompaniment of the Project Coordinator, there are several group meetings held, a meeting in each region, where a "stage" is given to each student to recount the nature of his/her activity and to share unique with the disease. Additionally, a special meeting experiences with the group, difficulties encoun- took place as part of the event, in which Jewish tered, hesitations, pleasure gained as well as and Arab families together on the same stage satisfaction. The professional staff provided lent a hand for full recovery and productive co- the students with tools towards the anticipated operation in the future. The festival took place parting of ways between the students and the at Heichal Hatarbut in Givat Ze'ev Jersualem, children they work with. Some of the students and admission was free of charge. expressed their desire to continue working in the project next year as well (for some this will "Give Kids the World" dedicated be their third year) and the warm responses to Miri Shitrit of blessed memory from the field emphasize the great significance As part of this project, the ICA finances a special of this vital project. vacation for children who are terminally ill – a trip which is one week of sheer pleasure, at the "Give The Carriage Theater Staged a Kids the World" Children’s Village in Orlando, Theater Festival with Children Florida. During the vacation at the village, each who have Cancer Participating family receives a vehicle and entrance to vari- The Carriage Theater Project, which has been ous parks, such as: Disney World, SeaWorld operating for the past four years in Jerusalem and others. The trip aims to distance the family with funding from the ICA, enables child can- from the hospital setting and the routine of the cer patients treated at the Hadassah Medical disease, and plunge them into a world that is Center Ein Karem to participate in plays and made of magic, joy and hope. The project has acting lessons along with their families, healthy been running for over 12 years. Social workers classmates, and children suffering from other on staff at various Children's Wards in medical difficult diseases. At the end of November 2005, centers throughout the country refer the families the project launched a unique festival, directed to join the trip. By virtue of a special foundation by family members, teachers and kindergarten established by Minister Meir Shitrit and his teachers of child cancer patients and with the wife Ruthi, in memory of their daughter, Miri artistic consulting of Director Erez Meshulam: of blessed memory, the ICA finances the trip "Transparent Circles of Power", with the and stay of parents and family members aged participation of child cancer patients undergo- 5 to 18, and also allows for an additional escort ing treatment and child cancer survivors, who or translator for the trip as required. were partners in the project during their illness and hospitalization. The event sought to have Hope For Life children who recovered and families who The ‘Hope For Life’ project for pupils in the returned to their normal routine give strength education system continued this year. Students Isreal Cancer Association and hope to new families and children coping assist hundreds of children who have cancer Annual Report 2006 43

in keeping up with their studies and advancing Brauda College in Carmiel, a group of students scholastically, as they are often absent from has begun to tutor children of families in which school due to the treatments against the dis- a family suffers from cancer. The students are ease. This noteworthy project assists children accompanied and guided by Northern Region of all ages from preschoolers to twelfth grade social worker Ariela Litvitz. pupils preparing for matriculation exams. The investment in the children's future provides them and their families with hope and strength. The students visit the child patient's home and help him/her with school work in order to keep the child actively involved in the material studied in class when the child was absent. The group of students who teach in this project met for training and accompaniment meetings, led by Orit Shapira. Female social work students from and Bar-Ilan University whom she leads at the ICA are integrated in the training she delivers on treating and attending to patients "Young Adult Cancer Survivors and their families within the community. – Embarking on Life"

Collaboration between the ICA The "Young Adults – Embarking on Life" group and the Israel Fishing Forum is a community that was conceived by the ICA Website and designed to provide a supportive setting to The ICA and the Israel Fishing Forum Website, meet the needs of single young adults between convening amateur fishers in Israel, announced the ages of 20 and 30 who recovered from collaboration on behalf of children with cancer. cancer. The group consists of members who As part of this cooperative effort, children who were "caught" by the disease at the beginning have cancer from all over Israel are invited to of their adult life. The program was created as a take part in fishing lessons free of charge with friendly environment with an ICA support group one on one training delivered by fishing ama- that holds weekly meetings led by Orit Shapira teurs and trainers enlisted to the project on a and Rachel Ofir. Ongoing accompaniment volunteer basis. Fishing stores also joined to and support is offered to the young members supply equipment free of charge for children according to their special needs. The groups participating in the project. Dror Berkovtich open one after another during the year. Upon (Lakreda), Yossi Hazum (Skipper) and Koby the conclusion of the meetings a circle of social Kashdai (Coco), the managers of the Israel activity is opened including trips, parties and Fishing Forum website reported that the project various events. The social activities are held is of utmost importance and its objective is to by dedicated volunteers, headed by Ilan Lior, provide hope and joy to children who have cancer and with support from the ICA, "Ruah Tova" through fishing activity and the tranquility of the Association and earmarked contributions col- sea. Kudos to all those who lent a hand for this lected by project volunteers. The "Young Adults" special project. group has completed its third year. The young adults went on several trips throughout the Assistance for Children who have country, with the help of dedicated volunteers. Cancer in the Northern Region At the beginning of the year, the Young Adults Upon the initiative of the Student Union of Ort 44

work groups, cooked, cleaned and ran the ship. There was cooperation between all the escorts and joint decision making. Everyone participated in the support groups which is very significant in terms of staying on board as well. During the week of the journey there were clear boundaries of social activity and running the ship, a rigorous framework and tremendous discipline in terms of bonding (the group's coming full circle).

Group went on a challenge cruise to the coast Ongoing Activity of Regional of Holland accompanied by northern region Social Workers social worker Ariela Litvitz, Dr. Dan Eldad, senior oncologist at Rambam Medical Center Initial Material Assistance for in Haifa, and project volunteers Ayelet Chayat Cancer Patients and Yossi Sokolov. According to tradition, the The initial material assistance activity for cancer cruise is taken on an authentic sailing ship on patients who were recently diagnosed with the northern sea off the charming coast of Hol- the disease continued this year as well. The land. The participants sailed the ship, put up the assistance is usually provided until the com- sails, prepared food, cleaned and maintained munity and National Insurance services enter the deck, and toured the picturesque islands of the families' homes. Holland. The journey was made possible thanks The activity is conducted in close collabora- to resources that were recruited for this purpose tion with the social committees operating on by dedicated volunteers. a volunteer basis in the ICA branches spread throughout the country. In some of the branches An additional Young Adults journey took place the volunteers visit patients and personally offer in August 2006, preceded by meetings where them support. the entire group convened, including the es- corts, for bonding meetings and training as the Central Region journey approached. For example: a cooking In November social work students began their workshop was held to forge a bond between internship at Bar-Ilan and Tel Aviv Universities. the members and taught initial rules of cooking The students are guided by social worker Orit and joint collaboration. A social evening was held Shapira. As part of their yearly work, the students with a performance delivered by David Broza. will visit the homes of cancer patients in the com- A bonding trip was planned however its desti- munity, and will accompany and support them; nation was changed due to the war. 23 young they will also prepare a group project. adults embarked on this journey, accompanied by Dr. Shtemer, a journey physician from the On Hannuka, according to the tradition of the "Davidoff" Medical Center, Orit Shapira, central Events Dept. of the Tel Aviv-Jaffa Municipal- region social worker, Mr. Ilan Lior, Mr. Yossi ity, several hundred tickets to the Festigal were Sokolov, Dr. Newton Yahalom, volunteers in donated for children who have cancer and the group of escorts, and Shimrit Bar Ness their families. – a young adult who participated in groups and activities since 2003 and currently volunteers Northern Region Isreal Cancer Association in the project. The journey was professionally On the "Seventh Candle of Hannuka" children Annual Report 2006 arranged, the young adults were divided into with cancer and their families in Kiryon and Kiryat 45

Bialik celebrated the holiday. According to the Body and Soul Workshops - combine exercise longtime tradition, the Kiryon administration hosts of the body and soul. Yoga, chi kong, Feldenkreiz the children and their families: movie, games, and Pilatis groups are held at the center. refreshments, gifts and participation in artists' Art Workshops – workshops that deal with stages. Mrs. Mira Spielman management PR materials and color. The center runs three representative and Ariela Litvitz – ICA northern groups: treatment through artwork, drawing region social worker, accompanied the families and mandalas. throughout the day. On Hannuka the Bukai Brothers distributed Lectures, workshops and trips – lectures sufganiot (jelly doughnuts) in the Hematology and workshops combined with center activity Wards at Bnei Zion and Carmel Hospitals, and including medical lectures, nutrition and cooking, Rambam Medical Center in Haifa, with assistance Chinese medicine, holistic approaches, humor from Ariela Litvitz. and laughter. Lectures held recently: The Wellness Community • "Healthy lifestyle from a naturatherapy per- "Strong Together" Support spective", delivered by Dr. Roi Gonik. Center for Cancer Patients • "Physician-patient relations", delivered by Prof. Shmuel Idelman (Haifa University). "Strong Together", the Wellness Community, • Wellness coffee meeting "Choose a healthy is a support center for cancer patients and life", Ronit Osenberg and Idit Eizen-Gordon their families which was established 4 years recounted their personal journey through their ago according to the American model and damaged body. operates in Beit Mati, at the ICA offices. The • "The very first family conflict in the Book of center was established by coopration Tel-Aviv Genesis", delivered by Dalia Weiner. Los Angeles and Tel-Aviv University and is now • "Israeli art from its early days at Bezalel until opreating by the ICA. "Strong Together" serves contemporary times", delivered by Galit as a community house which offers activities to Rauchwarger. patients and family members that will assist them A trip to one of Israel's regions is taken once in psycho-social coping with the disease as a every two months. In June, for example, a supplement to the treatment that is provided trip was taken to the region of Ramle and the by the medical system. All the varied activities Jerusalem Hills. such as: yoga, support groups, social meeting and events for patients and their family members New Activities Scheduled for 2007 are provided free of charge. • Individual or family medical treatment • Groups for couples – maintaining couplehood Central Region Activities in the shadow of cancer. Support group – cancer is a personal, couple- • Parents group focusing on parenting and related and familial journey. The support groups cancer disease. expand upon coping methods for the patient • Art therapy group and his/her family. The center holds support • Cooking and Nutrition Workshop (in a fully groups for patients, family members, bereaved accessorized kitchen) family members, parents who have cancer with children of school age and couples. Sir Charles Clore Hostel 46 Operated by the ICA

High Holidays Celebration Sexual Counseling Workshop for Sir Charles Clore Hostel Nursing Toward the end of September, a party for the Staff high holidays was held at the Sir Charles Clore Hostel. Soldiers from the Military Adjutancy in The Hostel nursing staff convenes for two ses- Ramat-Gan and stand-up comic Elimelech sions with ICA's sexual counseling nurse, Livia Bar On volunteered to perform. Additionally, Kislev. At these meetings, the staff received basic there was a sing-a-long and a special telepathy guidelines regarding sexuality in cancer patients show performed in a hilarious way. One of the and how to go about handling such sensitive Hostel patients closed the celebration with his issues with patients. In the last meeting it was tremendously energetic clarinet playing. decided to include the issue of sexuality in the admission procedure for each new patient, and if a patient is interested in more in-depth treat- ment, he/she will be referred to Livia.

Reiki Workshop for Staff For the past year, Danielle Rozinovsky and her staff have been offering reiki treatments and imagination training sessions at the Sir Charles Clore Hostel to improve patients' quality of life. The Hostel staff has also shown an interest in this domain. In May a meeting was held with Danielle and the Hostel staff. Danielle led guided Purim Celebration at the Sir imagination exercises and she also included reiki Charles Clore Hostel energies in the session. The staff responded A festive Purim celebration, an annual tradition, very positively to this gathering. was held at the Sir Charles Clore Hostel, with the patients, staff and volunteers in attendance. Mr. Nissim Hassan volunteered to perform, as he does every year, and entertained the participants with his singing and music. Miriam Sternfeld and Ganei Tikva Branch volunteers participated in the celebration, bringing food baskets for the patients, according to their yearly tradition.

Isreal Cancer Association Annual Report 2006 Professional Seminars and Conferences 47

Israel Psycho-Oncology in the health service package" delivered by Association Seminars Advocate Ofra Golan, medical ethics, Gartner An Israel Psycho-Oncology Association was Institute, Tel Hashomer and "the Growth within held in early December 2005 courtesy of the "I the limits of self: anthropological contribution to Care" Foundation in memory of the late Ophira understanding cancer" delivered by Ms. Sky Navon at the ICA offices in Givatayim. A special Gross, Dept. of Sociology and Anthropology lecture on "Treatment of cancer patients and their at the Hebrew University. The annual World families: theoretical concepts and intervention Congress of Psycho-Oncology is anticipated to techniques" was delivered by Dr. Gary Rudin, take place in October 2006 in Venice, Italy. Head of the Psycho-Oncology and Palliative Care Ward of the Princess Margaret Hospital International Conference of the Israel Society of Surgical in Toronto, Canada. Dr. Rudin presented a Onoclogy (ISSO) and the Israel case for clinical discussion later on followed Surgery Association (ISA) by a lecture was delivered by Dvora Reicher, social worker at Hadassah Medical Center Ein A three-day international conference of the Israel Karem in Jerusalem on: "From the Field: Support Society of Surgical Oncology (ISSO) and the group for cancer patients with a body and soul Israel Surgery Association (ISA) in conjunction orientation", Dr. Sigal Sedetzki, Director of the with the World Federation of Surgical Oncology Cancer and Radiology Epidemiology Unit at the Societies (WFSOS) was held in early December Gartner Institute, delivered a riveting lecture at the Isrotel Royal Beach Hotel in Eilat. New on her research conducted with assistance trends in treatment for cancer diseases as well as from the ICA on "Cellular phones and cancer innovative treatment technologies were presented development: opinions, facts and public health". at the conference. Prof. Shlomo Schneibaum, The seminar concluded with a general assembly Director of the Isotope guided Surgery Unit at of the members of the Israel Psycho-Oncology Tel Aviv Medical Center and Chairman of the Association. Israel Society of Surgical Oncology, chaired the conference. Prof. Cornelius Vandervola of An additional seminar of the Israel Psycho- Holland, one of Europe's leading experts on quality Oncology Association was held at the end of June control, arrived as conference guest speaker, at Beit Mati, ICA Offices. Fascinating lectures were funded by the ICA. ICA Director General, Mrs. delivered on the following subjects: "Language Miri Ziv, took part in the closing ceremony. and Reality at the end of Life" delivered by Prof. Cohen-Almagor, an expert on medical "Tmicha" (Support) Association ethics and Head of the Center for Research of Conference – Israel Association of Democracy/Israel Democracy Institute, Haifa Palliative Care University, "The link between exposure to terminally At the end of January 2006, and with support ill patients and attitudes towards death among of the ICA, the annual conference of "Tmicha" caregivers" was delivered by Dr. Gili Peleg, Association – the Israel Association of Palliative Clalit Healthcare Services, Sharon-Samaria Care - was held at the David Intercontinental Region, Continuing Treatment Unit. "From the Hotel in Tel Aviv. The conference was entitled: field and research: group, cognitive-behavioral "Broadening Palliative Horizons – Integrating intervention with family members of a cancer the Palliative Perspective in Different Health patient" delivered by Dr. Miri Cohen, Social Related Professions" and focused on broadening Work Service, Rambam Hospital, and Haifa and expanding knowledge for those engaged University, "Considerations for including drugs in palliative care, however it also dealt with 48

promoting knowledge and palliative care skills Rambam Medical Center. Three sessions were among professionals from diverse medical held on different topics: the first session was on fields such as: nursing, social work, nutrition, drugs not included in the health package, with physiotherapy, occupational therapy and other the participation of Prof. A. Steinberg, Director entities involved in health and illness: in the of the Ethics Unit at Shaarei Tzedek Medical community, at hospitals and in institutes for Center, and Advocate Ofra Golan, licensed the treatment of chronic disorders. A prize and attorney in medical ethics at the Bio-ethics and grants in memory of the late Yaffa Fine were Genetics Policy Unit at the Gartner Institute. The awarded for the first time and presented at the second session dealing with "Intensive Care, conference. DNR, to whom and when" was held with the Meetings and workshops were held in several participation of Dr. Yitzhak Yaniv, Director of channels at once: one channel focused on the Pediatric Hemato-oncology Ward at the palliative care for children and included lectures Schneider Children's Hospital, Prof. Steinberg, delivered by Prof. Bruce Himmelstein, Program Prof. Gidi Porat, Dr. Micki Weintraub, Dr. Director, Palliative Care at the Children's Hospital Tommy Shneifeld and Prof. Ian Cohen. of Wisconsin. Palliative care related problems in The third session dealt with different aspects of various situations and diseases were discussed complementary medicine with the participation in different channels: oncology, gynecology, of Prof. Yosi Kapalushnik, Director of the geriatrics, community, intensive care units, Pediatric Hemato-oncology Ward at Soroka supplementary health, legal and ethical aspects Medical Center, Prof. Eliezer Robinson, ICA and dilemmas among terminally ill, coping skills Chairman, and Dr. Yitzhak Zeides, Deputy of interdisciplinary staff, imparting treatment Director of Sheba Medical Center, Tel Hashomer. skills at the bio-psycho social level, nutrition Upon the conclusion of the panel sessions, an in the demented patient, nutrition in terminally open discussion was held with all conference ill cancer patients, education and research, participants participating. enhancing assessment and updating skills in pain treatment and treatment of various National Pathology Conference at syndromes in different diseases. The conference Assaf Harofeh Medical Center was organized by Dr. Doron Garfinkel and Dr. A National Pathologists Amitai Oberman, conference Chair, Ms. Yael Conference was held at Borko, Ms. Haya Hershko, Dr. Dafna Meitar Assaf Harofeh Medical and Ms. Mali Shleifer, Chair of the Association Center at the end of of Palliative Care. February 2006, with over 100 pathologists Third Annual Ethics Conference from all over the country of the Israel Society of Pediatric p a r t i c i p a t i n g . T h e Hematology and Oncology conference took place with The ICA hosted the Third Annual Conference of the generous assistance of the Israel Society of Pediatric Hematology and the ICA. Various lectures and discussions were Oncology, which took place at Beit Mati, the ICA held on pathology. The three lectures delivered offices in Givatayim. At the opening ceremony, by Prof. Jonathan Seid who arrived specially greetings were delivered by Mrs. Miri Ziv, ICA from Los Angeles, to Israel for two days, were Director General, Dr. Nili Remo, Chair of the the highlight of the conference thanks to the Society, and Prof. Miriam Ben Harush, Director generous assistance provided by the ICA. Prof. Isreal Cancer Association of the Pediatric Hemato-oncology Ward at Seid devoted an entire day of the workshop Annual Report 2006 49

to the Hemato-pathologists group and the to improve quality of medical information next day participated in the conference. The regarding cancer diseases". The workshop feedback was extremely positive, attesting to aims to convene the multi-disciplinary staff at the conference's success. hospitals and develop their awareness of the importance of effective multi-disciplinary team work to improve the quality of medical information regarding cancer diseases. The workshop was organized by Yehudit Fishler, Coordinator of Malignant Diseases at the National Center for Disease Control, along with Rivka Hecht, National Medical Registrar, Director of Registration and Medical Information of the Ministry of Health, Vered Cohen, National Medical Registrar at the Clalit Healthcare Services, and Shosh Chuna, Budget and Training Coordinator of the Ministry Israel Society of Gyneco- of Health. Dortal ID Consulting Ltd. moderated Oncology and the Israel Society of the event. Surgical Oncology Meetings Another seminar held as part of the training The joint meeting of the Israel Society of Gyneco- program took place at the end of June on Oncology and the Israel Society of Surgical the subject of lung cancer. An overview of Oncology took place at Beit Mat, at the ICA the epidemiology of lung cancer in Israel and offices in Givatayim. The meeting discussed throughout the globe was provided by Dr. Micha dissections of the hip, and was led by Dr. Barhanna, Director of the National Cancer Inbar Ben Shachar and Dr. Nissan Aviram. Registry at the Ministry of Health, a lecture The second joint meeting was held at the end on pathology of lung cancer was delivered of May 2006. by Dr. Y. Shechtman, a senior pathologist at Workshop on "How to collaborate the Rabin Medical Center, Belinson Campus, to improve quality of medical and a simulation exercise was conducted and information regarding cancer reported on by Ms. R. Gil, of the Registration diseases" and Medical Information Dept. of the Ministry of Health, and Ms. V. Cohen, National Medical The National Cancer Registry, in operation since Registrar Clalit Healthcare Services and Ms. 1960, is a population based registry that collects Y. Fishler, of the National Center for Disease data on incidence of select cancer diseases Control of the Ministry of Health. A lecture was and benign tumors among Israeli citizens. The then delivered by Dr. A. Shichon, Director of the training program for workers who engage in Lung Cancer Unit at the Oncology Institute at registering, encoding and reporting on cancer Assaf Harofeh Medical Center on "Lung Cancer diseases for the National Cancer Registry began – Risk Factors, Prevention and Treatment", a in mid-November 2006, and continues to hold lecture on "Smoking and Cancer" was delivered meetings throughout the year with the support by Dr. A. Brown-Appel, Head of the Health of the ICA and with Mrs. Miri Ziv, ICA Director Promotion Unit, at the School of Public Health, General, and Mrs. Lea Glazer, ICA Assistant Haifa University, and a lecture on "Lung Cancer to Director General, participating. As part of this Surgery" was also delivered by Dr. B. Gandel, program, there is a workshop held at the ICA a senior physician at the Chest Surgery Ward offices in Givatayim on: "How to collaborate at Sapir Medical Center, Meir Hospital. 50

Seminar on Updates on Annual Conference of the Israel Colorectal Cancer Society of Pediatric Hemato-on- The ICA held a special seminar in March on updates cology on colorectal cancer at Gan Oranim in Tel Aviv. The annual conference of the Israel Society of The seminar took place under the auspices of Hemato-oncology and Blood Transfusions was the Israel Association of Family Physicians, the held in March, during which Mrs. Miri Ziv, ICA Israel Gastroenterology Association, the Israel Director General presented Dr. Michael Van Board of Clinical Oncology and Radiotherapy, Den Acker of the Dept. of Pediatric Hematology the Israel Society of Surgical Oncology and at Soroka Medical Center with the Israel Cancer the Israel Society of Colon and Rectal Surgery. Association Outstanding Specialist Award for The first session dealt with prevention and early 2006. diagnosis. Dr. Micha Barhanna, Director of the This prize is awarded as a token of appreciation National Cancer Registry lectured on epidemiology and esteem for Dr. Van Den Acker's clinical of colorectal cancer. Prof. G. Rennert, Director and research activity that takes a humanitarian of the Dept. of Community Medicine at Carmel approach with patients and their families. Medical Center lectured on etiology, primary and secondary prevention. Prof. N. Arber of Tel Aviv Special Women's Meeting in As- Medical Center lectured on chemical prevention. sociation with the Municipality Prof. T. Fireman of Hillel Yaffe Medical Center of Herzliya and the Israeli Breast lectured on endoscopial early detection methods Cancer Coalition (IBBC) and Dr. Y. Susana of Hadassah Medical Center In early March and marking International Women's Ein Karem lectured on virtual colonscopy. The Day, a special meeting was held at the Air Force second session dealt with surgical treatment of Auditorium in Herzliya with Mayor Mrs. Yael colorectal cancer. Ms. Aliza Yaffe, ICA Head Gerrman in attendance. Mrs. Ruth Reznick, Nurse lectured on the sequence of treatment of Chairperson of the Municipal Health Council stoma patients. Dr. Y. Ziv of the Assaf Harofeh emceed the evening. At the opening of the Medical Center lectured on surgery of the rectum meeting greeting were delivered by Mayor, Yael – TME. Prof. A. Cherniak of Wolfson Medical Gerrman, Dr. Ilana Kadmon, Chairperson of the Center lectured on liver metastases and Dr. Z. Israeli Breast Cancer Coalition, and Mrs. Miri Sabag of Soroka Medical Center lectured on Ziv, ICA Director General. Dr. Tanir Elweiss, a peritoneal metastases in the stomach lining. The breast surgeon, lectured on rumors and facts third session dealt with oncological treatment about early detection of breast cancer, Dr. Naama of colorectal cancer. Dr. B. Brenner lectured Constantini, a sports physician, lectured about on chemical treatment. Prof. A. Shani lectured physical activity and women's health, and Ms. on complementary treatment. Prof. A. Kuten of Livia Kislev, ICA Sexuality Consultant lectured Rambam Medical Center lectured on radiation on healthy sexuality. A meeting was held at the treatment of rectum cancer. Dr. A. Hubert of end of the meeting followed by a special artistic Hadassah Medical Center Ein Karem lectured performance given by Tami Rimon, an ICA "Yad on biological treatment and Prof. Dan Edreka Lehachlama" (Reach to Recovery) volunteer. of the Sheba Medical Center presented unique cases for discussion. Conference entitled "Making smoking history in Israel" A special conference was held in early March with locals and guests from around the world Isreal Cancer Association participating. The conference aimed to learn Annual Report 2006 51

lessons from successes and failures in smoking Polishuk, of the Kaplan Medical Center on control in the United States, in order to develop "Tolerance of pain following by-pass surgery – the a national Israeli strategy vis-à-vis smoking. The difference between men and women", Dr. Zohar ICA participated in the coordinating committee Nir of Ben Gurion University on "Rehabilitation and also collaborated on the lectures and program following hip fracture in the elderly", discussions held at the conference. Hagit Raz of the Soroka Medical Center on "Protocols for Treatment of premature babies Joint Anglo-Israel Workshop on and babies in the intensive care unit, Kassem Genetic Tendency toward Breast Baraneh, Director of the Taj Associations for and Ovarian Cancer Health and Heritage in the Arava on "Hospice in In April a Joint Anglo-Israel Workshop on Genetic the Arab sector". At the end of the meeting Eran Tendency toward Breast and Ovarian Cancer Katz, a Guinness record breaker in phenomenal was held at the Isrotel-Tower Hotel in Tel Aviv. memory gave a performance. The workshop is the brainchild of Prof. Michael Baum of England, coordinated by Mrs. Lea Annual Conference of the Israel Glazer, Assistant to ICA Director General. A Society of Hematology and Blood group of 20 British guests arrived and about Transfusion 50 Israeli experts representing oncology and The conference of the Israel Society of Hematology genetic institutes. The workshop was held and Blood Transfusion took place in May during under the auspices of the Academic Study which Mrs. Miri Ziv ICA Director General presented Group on Israel and the Middle East, which Dr. Hosem Guti of the Hematology Ward at financed the arrival of the lecturers from abroad Wolfson Medical Center with the Israel Cancer and their accommodations in Israel. Thanks Association Outstanding Specialist Award for to the generosity of Mr. David Lewis, Isrotel 2006 as a token of appreciation and esteem for Chain owner, a lecture hall was available free his professional work that combines clinical and of charge along with refreshments during the research activity with a humanitarian approach 2 day workshop at the Isrotel Tower Hotel in toward patients and their families. Tel Aviv, and the guests were provided with 5 suites free of charge during their stay in Israel. Annual Conference of the Israel Teva Pharmaceuticals Ltd. sponsored the gala Society of Palliative Medicine dinner at the Ilana Goor Museum in Jaffa. The annual conference of the Israel Society of Palliative Medicine held its annual conference Nursing Forum for the Treatment at the end of May. At the conference opening of Pain Seminar greetings were delivered by Dr. Yoram Balshar, The sixth seminar of the Nursing Forum for Chairman of the Israel Medical Association, the Treatment of Pain was held in early May in and Prof. Avi Yisraeli, Director General of the conjunction with the ICA. Chairperson of the Ministry of Health. The three day conference Forum, Ora Shamai-Ressler, delivered greetings, held at the Canaan Spa Hotel featured lectures and lectures were delivered by the following: and discussions on new subjects related to Ronit Midan of the Hadassah Medical Center palliative treatment in Israel, such as treatment Mt. Scopus on "Intervention for improvement with bisphosphonates, treatment for anxiety and of treatment of pain in Burau births", a personal depression, treatment for pain, interdisciplinary and touching confession of Sharon, a mother treatment, biofeedback as a way of coping with following birth in the 25th week of pregnancy stressful situations, and support groups for of a premature baby with brain damage, Yael families of terminally ill patients. A film "Chesed" 52

(Benevolence) was also screened followed by Oncology Nursing Society, during which Mrs. a discussion. The ICA assisted in bringing the Lea Glazer, ICA Assistant to the Director guest lecturer, Prof. Jose Pereira, who arrived General awarded the ICA Oncology Nursing from Canada. Prize for 2006 to Ms. Tzippi Dana of Schneider Children's Hospital. The prize was awarded to Seminar on "Treating a Terminally Ms. Dana as a token of appreciation and esteem Ill Patient" at Haifa University for her development of a home care service for A special seminar was held at the end of May children with cancer and their families, and for on "Treating a Terminally Ill Patient" marking maintaining a treatment channel between the the publication of the book "Euthanasia in the hospital, community and the patient's home. Netherlands" by Rafael Cohen Almagor at Haifa University at the Center for the Research of Special Conference at Schneider Democracy. The seminar was held with assistance Children's Hospital dedicated to from the University President, University Rector, the memory of Prof. Rina Zaitzov Dean of the Faculty of Humanities, Dean of the A special conference on "Childhood Acute Faculty of Social Sciences and the ICA. The Lymphoblastic Leukemia – Biology and Treat- seminar held discussions on subjects related ment" was held at the end of June. The scientific to this field, such as euthanasia, how to protect conference was dedicated to the memory of Prof. patients from it, etc. The closing session was led Rina Zaitzov who passed away about a year ago, by ICA Chairman, Prof. Eliezer Robinson. and was held in conjunction with the "Chaim" (Life) Association for Children with Cancer and Annual Conference of the Israel in association with the ICA. At the conference Society of Dermatology and Vene- opening greetings were delivered by Dr. Yitzhak reology Yaniv, Director of the Hemato-oncology Ward Early June saw the opening of the annual at Schneider Children's Hospital, Mr. Eliyahu conference of the Israel Society of Dermatology Wilensky, Deputy Director of the Ward, Mr. and Venereology, chaired by Dr. Yosef Alkelai, Dov Lichtenberg, Dean of the Sackler School Chairman of the Society and ICA Advisor on Skin of Medicine at Tel Aviv University, Mrs. Miri Ziv, Cancer at the Guy Beach Hotel in Tiberias. At the ICA Director General and Ms. Aliza Lav, Director conference, two awards for outstanding research General of "Chaim" Association. The highlight of were presented which included a presentation of the conference was Dr. Ching-Hon Pui's two the research study delivered by the researcher lectures; Dr. Pui is an internationally reputed before the conference participants and a poster expert on biological research and treatment of displaying the outstanding researcher. Many leukemia, an American Cancer Society clinical experts from around the world arrived at the research professor, and Head of the Oncology conference and many diverse lectures were Dept. at St. Jude Children's Research Hospital delivered. Prof. Robin Marks, Chairman of the in Tennessee; his trip to Israel was made pos- International Dermatological Association hailing sible by the ICA. from Australia, attended the conference. Prof. Marks' trip to Israel was made possible by Seminars of the Israel Society of the ICA. Surgical Oncology The ICA hosts the meetings of the Israel Annual Conference of the Israel Society of Surgical Oncology, the Dept. of Oncology Nursing Society Urologic Oncology and the Dept. of Gyneco- Isreal Cancer Association June saw the annual conference of the Israel oncology at Beit Mati in Givatayim. During Annual Report 2006 53

these meetings the colleagues are updated A discourse on the "burning" issues of breast on innovative treatments in the field, receive pathology took place in June 2006. The content updates from overseas conferences, and are of the seminars was jointly coordinated by afforded the opportunity to take part in various Dr. Yehudit Zendenbeck of the Pathology meetings. These meetings have received very Institute at Assaf Harofeh Medical Center, and positive feedback and the participants are eager Dr. Shulamit Reisel of the Davidoff Center to take part. at Rabin Medical Center. Dr. Tania Zehavi of Meir Medical Center lectured on HER2, the Seminars of the Israel Senelogic pathology and related aspects. Dr. Neora Yael Society Hahoshen of Tel Aviv Medical Center lectured December 2005 saw the holding of a seminar on the therapeutic implications of HER2 and on breast cancer in very young patients and in Dr. Shulamit Reisel of the Davidoff Center elderly patients. The seminar was led by Prof. lectured on changes in therapeutic decision Moshe Shabtai of Sheba Medical Center, Tel making in the wake of Oncotype DX testing. Hashomer. Lectures were delivered by various Dr. Bella Manni of Hadassah Medical Center speakers, namely Dr. H. Gutman of Rabin Ein Karem lectured on histology of DCIS and Medical Center who spoke about treating breast related surgical decisions, Dr. Yitzhak Pappo cancer in patients over the age of 80, Dr. T. of Assaf Harofeh Medical Center lectured on Simon of Sheba Medical Center who presented surgical aspects of the impact of histology of the opinion advocating radiation following DCIS, Dr. Rinat Yerushalmi of Davidoff Center at lympectomy/lumpectomy in women over the Rabin Medical Center lectured on Radiation – in age of 70, Prof. R. Catane of Sheba Medical all cases? Tomoxipan – in all cases? Dr. Zohar Center who presented the viewpoint opposing Keidar of Rambam Medical Center lectured radiation following lympectomy in women over on lymphosynthography for the detection of the age of 70, Dr. R. Yerushalmi of the Davidoff the penal gland, Prof. Shlomo Shneibaum Center, who reported on a conference that took of Tel Aviv Medical Center lectured on surgical place in San Antonio, Texas, Dr. S. Reisel of aspects, Dr. Michael Schwimmer of Mega the Davidoff Center who presented a case for Lab lectured on all the pathological variations discussion, Dr. A. Ben Harush of Rabin Medical in senitel lymph nodes, Dr. Natalia Kraminsky Center who spoke about ways of maintaining lectured on therapeutic implications and Prof. fertility in young women prior to chemotherapy, Moshe Shabtai of Sheba Medical Center led a and Prof. A. Dorset of Bikur Cholim Hospital discussion on a case that was presented by Dr. who moderated a panel of experts on treating Barak Bar-Zachai of Sheba Medical Center. young women. Professional 54 Training

• The ICA continues to support the participation term advanced study course on Oncology of Oncology Departments in activities carried Surgery of Head and Neck Tumors in Toronto, out by the Radiotherapy Group of the European Canada; Organization for Research and Treatment of • Dr. Mario Beiner, Gynecology and Maternity Cancer – EORTC. Ward, Sheba Medical Center, long-term • The ICA supports the participation of research advanced study course on Gyneco-oncology students and interns in the annual conference at 3 medical centers in Toronto, Canada; of the Cancer Biology Research Center. • Dr. Davidovitch Bernard, Surgical Ward • The ICA finances the purchase of professional B Kaplan Hospital Rehovot, long-term literature and scientific journals for oncology advanced study course on Coloproctology at departments in medical centers throughout 4 hospital wards in Israel (Wolfson Hospital, the country. Thanks to this project, new and Tel Aviv Sourasky Medical Center, Soroka up to date information is available to profes- Medical Center and Sharon Hospital); sionals. Likewise, the ICA Information Center • Dr. Dedia Shlomo, Orthopedic Oncology is a resource available to professionals, where Ward, Tel Aviv Sourasky Medical Center, they may conduct a search of international long-term advanced study course on Ortho- computerized databases. pedic Oncology at the Orthopedic Hospital in Birmingham, England; Clinical Research • Dr. Simona Grozinsky Glassberg, Dept. of Project 2006 Internal Medicine B Rabin Medical Center Belinson Campus, long-term advanced The ICA continues to fund basic or clinical study course on Neuroendocrine Oncology, research projects carried out by Oncology De- in London, England; partment interns at Oncology Institutes, in order • Dr. Yair Harishno, Hematology Institute Tel to encourage research work in these settings. Aviv Sourasky Medical Center, long-term This year's grant recipients were: advanced study course on Hemato-oncology • Dr. Maya Gifs, Sha'arei Tzedek Medical at NIH in Bethesda, United States; Center • Dr. Kakiashvili David, Urology Ward Rambam • Dr. Moshe Stein, Rambam Medical Center Medical Center Haifa, long-term advanced As part of the clinical project, a Toposimerase-2a study course on Uro-oncology at Baylor Probe was purchased for the Oncology Institute College of Medicine, Houston, Texas, United at Soroka Medical Center for performing exami- States. nations on 40 breast cancer patients, and the • Dr. Ilia Kakiashvili, Surgical Ward B Rambam technician's salary was also financed. Medical Center, long-term advanced study course on Colo-rectal Surgery in Toronto, Travel Grants for Long-Term Canada, from July 2006 to July 2008; Advanced Study Abroad • Dr. Constantin Lavernekov, Oncology In- • Dr. Tal Arazi-Kleinman, Imagining Institute, stitute, Soroka Medical Center, long-term Sheba Medical Center, long-term advanced advanced study course on Radiotherapy at study course on Imaging of the Woman – Im- Royal Marsden Hospital, London, England; aging of the Breast and Imaging of the Body • Dr. Sharon Merimas, Sharett Institute, at Memorial Sloan Kettering Cancer Center, Hadassah Medical Center, Ein Karem, New York, United States; long-term advanced study course on a training • Dr. Gideon Bachar, EKG Dept. Rabin project: Novel adoptive immunotherapy for Isreal Cancer Association Medical Center Belinson Campus, long- Annual Report 2006 malignant melanoma in Toronto, Canada; 55

• Dr. Rafael Miller, Surgery Dept. A Kaplan Conference on Bone-Marrow Transplants in Medical Center Rehovot, long-term advanced Children in Hamburg, Germany; study course on oncology surgery of the pal- • Balal Muad, Pediatric Hemato-oncology liative care network at Paul Brousse Hospital Ward Rambam Medical Center, International in Paris, France; Conference on Palliative Medicine in Venice, • Dr. Ronen Ohad, EKG Dept. Carmel Hos- Italy; pital, Haifa, long-term advanced clinical • Dr. Esther Berger, Pathology Lab, Wolfson and research study course on EKG Medi- Medical Center, course on Histotechnology in cine, Pediatric Head-Neck Surgeries at the September 2005 in Florida, United States; Children's Hospital and Health Center - San • Ms. Levana Bernstein, Breast Care Clinic, Diego, California, United States; Surgical Ward, Poriah Hospital, professional • Dr. Oren Pofovetzer, Oncology Institute advanced study course on Oncology in April Rabin Medical Center Belinson Campus, 2006 in Minnesota, United States; long-term advanced study course on radio- • Dr. Friedman Edward, Pathology Institute therapy on Head-Neck tumors at the University Sheba Medical Center, advanced study of Michigan in Ann Arbor, United States; course on Morphological Changes in Prostate • Dr. Alon Skop, Dermatology Ward Sheba Cancer Tumors in Toronto, Canada; Medical Center, long-term advanced study • Dr. Goldman Liora, District Health Office course on Skin Cancer with an Emphasis on Haifa, Clalit Healthcare Services, confer- Melanoma Prevention at Memorial Sloan- ence on Smoking Prevention, in Washington, Kettering Cancer Center in New York, United U.S.; States. • Dr. Haimi Motti, Genetic Institute Rambam • Dr. Volkin Alexander, Gastroenterology Medical Center, European Society of Hu- Institute Rabin Medical Center Belinson man Genetics Conference in Amsterdam, Campus, long-term advanced study course on Holland; Intestinal Cancer at Baylor University Medical • Michal Hameiri-Grossman, Pediatric He- Center, Dallas, Texas, United States; mato-oncology Ward Schneider Children's • Dr. Ben Zion Yehoshua, EKG Dept. Rabin Medical Center, AACR conference on Medical Center, Belinson Campus, ong0term Carcoma in Washington, United States; advanced study course on Oncology of the • Dr. Yehiel Lazar, Radiotherapy Unit Rabin Head, Neck and Skull Base, in Palo Alto, Medical Center Belinson Campus, course on United States; Determining Radiation Doses in Radiotherapy • Dr. Shlomi Yisraelit, Surgical Ward A, in Turkey; Rambam Medical Center Haifa, long-term • Dr. Gili Peleg, Continued Treatment Unit, advanced study course on Colorectal Surgery Clalit Healthcare Services Hefer, Palliative at the Keck School of Medicine University of Conference in Venice; Southern California in Los Angeles California, • Iris Porat, Hemato-oncology Ward Rambam United States. Medical Center, EBMT 2006 conference on Bone Marrow Transplants in Hamburg, Travel Grants for Short-Term Germany; Advanced Study Abroad and • Dr. Sergei Postovsky, Pediatric Oncology Participation in International Ward Rambam Medical Center, course on Conferences Palliative Medicine in Venice, Italy; • • Dr. Alhasid Ronit, Pediatric Hemato-oncology Dr. Tzveng Lev, Oncology Institute Sheba , ESTRO course on Radio- Ward Rambam Medical Center, International Medical Center 56

therapy in Athens, Greece; • Dr. Maora Feinmesser initiated the invitation • Dr. Van Dan Acker Michael, Pediatric of Dr. Eduardo Calonje, Head of the Der- Hemato-oncology and Oncology Unit at matopathology Dept. at John's Institute of Soroka Medical Center, advanced study Dermatology in London England, to lecture course on European Society in Hemato- at a conference on pathology; oncology in Amsterdam, Holland; • Prof. Avraham Kuten initiated the invitation of • Dr. Svetlana Zalmanov, Oncology Institute Prof. Portmans of Holland to lecture at the Soroka Medical Center, ESTRO course on annual Oncology Conference in the northern Prostate Cancer Treatment. region of Israel. • Prof. Ehud Melberger, Chairman of the Israel Invitations to Guest Lectur- Cytology Association, initiated the invitation ers from Abroad of Dr. Edmund S. Cibas, Dr. Timothy L. St. John, and Dr. Sharon Lee Mount, to lecture • Dr. Yossi Alkelai initiated the invitation of Prof. in a national course on Cytology; Rubin Marks of Melbourne, Australia to • Dr. Nir Nathanson initiated the invitation lecture at the annual conference of the Israel of Dr. Harold Rabinovitz to lecture at an Society of Dermatological and Venereol- international course on Dermascopy; ogy; • Prof. Yaron Niv, Director of the Gastroenter- • Ms. Paula Azulai, Chairperson of the Israeli ology Institute at Rambam Medical Center Association of Multiple Myeloma Patients Belinson Campus, initiated the invitation of (AMM) initiated the invitation of Dr. Antonio Prof. Richard Boland of the Baylor Medical P. Palumbo of Italy to lecture at the annual Center, Dallas Texas, United States, to lecture conference of the AMM; at Early Detection, Prevention and Treatment • Prof. Miriam Ben-Harush, Director of the of Intestinal Cancer Conference;. Pediatric Hemato-oncology Ward at Meir • Dr. Amitai Oberman initiated the invitation Hospital initiated the invitation of Dr. Oberlin of Dr. Bruce Himmelstein, a pediatric on- of France, Head of the European Bioeng. cologist of Milwaukee-Wisconsin, United Sarcoma Protocol, Dr. Haie of France, ex- States, to lecture at the annual conference of pert on Brachitherapy on Children, and Dr. the Palliative Society – the Israel Association Bernstein of Canada, Head of the American of Palliative Care; Osteogenic Sarcoma Protocol, to lecture at • Prof. Tamar Peretz initiated the invitation the Conference on Sarcomas in Children and of Dr. Yonatan Lederman of University of in Young Adults; London to lecture at a national meeting on • Dr. Michaeli Bercovitch, Chairperson of the Clinical Trials and Intestinal Cancer; Israel Palliative Medical Society, initiated the • Dr. Nilli Pe'ilan-Remo initiated the invitation of invitation of Dr. Stephan Connor of the United Prof. Alexandra Pilifovitz, of the Cincinnati States to lecture at the National Conference Pediatric Hospital, United States, to lecture on Palliative Medicine; at the annual conference of the Israeli Society • Dr. Orna Braun-Appel initiated the invitation of Hematology and Oncology; of Prof. Karen Glantz of Atlanta, United • Prof. Pesach Schwartzman initiated the States to lecture at the conference of Israeli invitation of Dr. Gerri Frager of Canada Health Promoters; to lecture at the palliative teachers' training • Dr. Yitzhak Dresner initiated the Third Cancer course on Pediatric Palliative Medicine; Prevention Conference in memory of the late • Dr. Yitzhak Yaniv, Director of the Pediatric Isreal Cancer Association Dr. Erica Harel; Hematology Oncology Ward at Schneider Annual Report 2006 57

Children's Medical Center, initiated the invitation it was decided to award 6 grants to medical of Prof. Ching-Hon Pui of St. Jude Children's students studying at various institutes of higher Hospital Research, Memphis Tennessee, education so that they may participate in this United States, to lecture at a Symposium on course in Holland. Childhood Leukemia in memory of the late This year's grant recipients were: Prof. Zaichov; • Shraga Schwartz, School of Medicine, Tel • Dr. Yehudit Zendbenk initiated the invitation Aviv University of Prof. Jonathan Said of Los Angeles, • Tal Elkan, School of Medicine, Tel Aviv Uni- United States to lecture at the Association versity of Pathologists conference; • Orit Ben Dov, School of Medicine, Hebrew • Dr. Yehiel Ziv and Prof. Shlomo Valfish initi- University of Jerusalem ated the invitation of Prof. Harry Cooper of • Maimon Ofra, School of Medicine, Hebrew the Fox Chase Cancer Center Philadelphia, University of Jerusalem United States, to lecture at the conference of • Vershavsky Nina, School of Medicine, the Israel Colorectal Surgery Society. Technion, Haifa Summer Grants • Einat Ofek, School of Medicine, Technion, Haifa. The ICA continues its summer grants program for medical students at oncology institutes. This Awards year’s grant recipients were: The Israel Cancer Association awarded annual • Yehoshua Shroeder, Shaarei Tzedek Medical awards to physicians and nurses who care for Center cancer patients and demonstrate professionalism • Tzofia Levi, Rambam Medical Center in their work while excelling in human relations • Elad Waldman, Rambam Medical Center with the medical staff and with their patients. • Chen Tzadikov, Tel Aviv Sourasky Medical The relevant professional unions select the award Center recipients and the award is presented to them • Vered Marinko, Soroka Medical Center at the union's annual conference. • Eli Muchtar, Soroka Medical Center WHO Summer Grants for This year's association award winners for 2006 were: Students in Gronigen, Holland • The Israel Pediatric Oncology Association: For the past ten years, the World Health Or- Dr. Van Dan Acker, Pediatric Hemato-Oncology ganization (WHO) under the auspices of the Unit, Soroka Medical Center, Beer Sheva. International Union against Cancer (UICC), has • The Israel Hematology and Blood Transfusion been holding an international course for medical Association: students in the field of oncology; the course Dr. Hosem Guti, Hematology Ward, Wolfson is delivered at Gronigen University in Holland, Medical Center, Holon and lasts two weeks. During the course the • Oncology Nursing Advancement Associa- students learn about subjects that are related tion: to oncology studies, and an emphasis is placed Ms. Tzippi Dana, Pediatric Hemato-oncology on principles of prevention, early detection and Ward, Schneider Children's Medical Center, palliative care. The ICA deems physicians' Petach Tikva. involvement in these fields of engagement as most important, and therefore this year as well, International 58 Conferences

Second Joint American Israeli delegates from across the globe, researchers Conference on Cancer and physicians, who convened and exchanged The Second Joint American Israeli Conference impressions and ideas, and were treated to a on Cancer took place in June 2006 at the Re- wide range of enriching lectures on innovations naissance Hotel in Jerusalem. The conference in cancer treatment and new related research was initiated by Dr. Joseph Rosenblatt of studies. The Oncology Unit at Rambam Medical the Sylvester Comprehensive Cancer Center Center in Haifa, supported by the ICA, received at the University of Miami Florida, who served a special certificate of appreciation for serving as Conference Chair, alongside Dr. Robert as a role model of combined oncological and Korngold of the Cansec Cancer Center at the palliative care activity. University of New Jersey and Dr. Hyam Levitsky of the Sidney Kimmel Comprehensive Cancer Upper Galilee Hospice, supported by the ICA, wins prestigious in- Center in Baltimore Maryland. The conference, ternational prize for excellence in sponsored by the ICA-USA Palm Beach Chapter team work awarded by IJPN and in Florida, engaged in research innovations and Macmillan new therapeutic approaches to various cancer At an impressive ceremony that was held at the diseases. Four hundred Israeli and American end of March in London, Britain, the upper Galilee physicians and researchers participated in the Hospice was declared first place winner of the conference this year. prestigious international prize for team work The conference held a festive dinner in memory in appreciation for the special and noteworthy of Prof. Eldor and Prof. Mantzer in the King efforts of the Upper Galilee Hospice staff, under David Hotel garden. Nobel prize laureate, Prof. the medical direction of Dr. Jim Shalom. The Andrew Shally of the Medical Center in Miami, awards ceremony was held at the Savoy Hotel Florida spoke. Tami Rimon, an ICA volunteer in London, with about one hundred guests and enchanted the audience with her songs. local and foreign dignitaries in attendance. There Novartis Winsen Sileg sponsored the dinner. were those who arrived from countries such There was very positive feedback regarding the as Scotland and as far away as Uganda. The conference and it was decided to hold such Upper Galilee Hospice staff was represented conferences in the future as well. by the Hospice Director Dr. Jim Shalom and Oncology Unit at the Rambam nurse Ms. Mazal Nitukar. Medical Center wins special Dr. Jim Shalom recounted in his speech that Certificate of Appreciation during despite his pride in the work of the Upper Galilee the Annual European Conference Hospice, its success is an Israeli success, and on Cancer it is due in part to the continuous support of The Annual European Conference on Cancer held the ICA, which the Hospice has received since in early November in Paris hosted over 10,000 its establishment to this very day. He thanked the ICA for its support and its intensive efforts to promote supportive care in many other set- tings in Israel and also thanked all the entities who assisted the staff in achieving high quality in its work.

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ICA participates in the First have never met and Cancer Patient Forum in Turkey are fighting for their The First Cancer Patient Forum was held in lives, with the aim early April at the Dedman Hotel in Ankara Turkey of enabling them a and was organized by the Turkish Association healthy and prosper- for Cancer Research and Control (TACRC) in ous life in the future. conjunction with the International Union against This conference Cancer (UICC). Cancer is the second leading strives to enhance cause of death in Turkey and 150,000 new cases public awareness of cancer are diagnosed each year. This special across the globe forum was arranged with the aim of contributing about the increased to the national fight against cancer diseases and prevalence of childhood leukemia and to in- to devise new prevention techniques. Mrs. Miri crease solidarity among children contending Ziv, ICA Director General, participated in the with the disease. Forum and delivered a lecture entitled: "Lending a Hand for Life for over Half a Century", relating Mrs. Miri Ziv, ICA Director General selected to serve on the UICC the numerous ICA activities conducted in Israel Board of Directors during the since its establishment and until today. UICC General Assembly held in Washington International Conference for Childhood Leukemia The newly elected members of the UICC Board of Directors were announced at the The international conference initiated by LOSEV, organization's annual conference held in mid- the Turkish Foundation for Children with Leuke- July in Washington United States, with over 80 mia, was held from May 27th –June 2nd, 2006 countries from around the world participating in Ankara, Turkey. Children and youth from many and 300 delegates of member organizations. countries from around the world participated, The new Board of Directors is comprised of and Israel was represented by Dana Kremer, a 14 members only; Mrs. Miri Ziv, ICA Direc- 7 year old leukemia patient from Hod Hasharon, tor General was selected as one of the new who headed for Turkey upon the initiative of members. Ten other members were elected: the ICA, accompanied by her mother, Thelma Dr. Eduardo Cazap of Argentina, Dr. Mary Kremer. Both assumed the task of conveying Gospodarowicz of Canada, Dr. Xishan Hao of the message that leukemia can be cured. At China, Ranjit Kaur of Malaysia, Dr. Tomoyuki the conference, Dana met children and youth Kitagawa of Japan, Dr. Arun Kurkure of India, from different countries who are also struggling Dr. Alex Markham of Britain, Pearl Moore of with leukemia, along with the usual trials and the United States, Dr. Harri Vertio of Finland, tribulations of youth that every child in Israel and and Dr. Roberto Zanetti of Italy. On the next across the globe experiences. day of the conference, at their first meeting and LOSEV organizes an annual international confer- upon recommendation of the Board of Direc- ence for children with leukemia with the aim of tors, four additional members were selected finding solutions to widespread leukemia-related to serve as Board members: Dr. Farhat Ben problems throughout the world, and to enhance Ayad of Tunisia, Fred Mickelson of the United global public awareness of increased incidence States, Dr. Thierry Philip of France and Mrs. of leukemia in children. This is the fifth annual Miri Ziv, ICA Director General. Additionally, Dr. conference, to be entitled: "You are not alone". John Seffrin of the United States, Dr. Louis The Fund convenes children with leukemia who 60

Denis of Belgium, Dr. Mary Gospodarowicz members of the UICC for their display of trust of Canada, Elizabeth Hjorth of Denmark, Dr. and declared that she will continue to do her Tomoyuki Kitagawa of Japan, Dr. Ignacio utmost on the national and international level M. Mus'Sevrini of Uruguay and Prof. Eliezer to promote the fight against cancer diseases, Robinson, ICA Chairman, were selected to serve a fight that knows no territorial boundaries and on the new Nominating Committee of the UICC. does not discriminate based on religion, race, Mrs. Miri Ziv, ICA Director General, thanked the sex or nationality.

ICA wins International Prize Awarded by the Center for Association Leadership The ICA won a very prestigious prize for its endeavors in the fight against cancer in Israel, presented by the Center for Association Leadership in the United States, which engages in empowering leading organizations and associations throughout the globe. Each year, the Center for Association Leadership awards prizes to social welfare organizations and associations across the globe that have accomplished outstanding achievements with the aim of creating a better world. In addition to the ICA, other award recipients were: the American Organization for the Advancement of Women's Status, the American Civil Rights Organization/Movement and the American Medical Association Code of Medical Ethics. The international recognition of the significance of ICA activities as well as the receipt of this award bolsters the confidence of those involved in the tremendous efforts of the ICA in Israel and throughout the world, and gives us the strength to continue acting on behalf of patients and fighting against the disease.

Isreal Cancer Association Annual Report 2006 Research 61

Prof. Shraga Segal who served as chairman Outstanding Researcher of the Israel Cancer Association Research Fund Committee, passed away suddenly this year. The Israel Cancer Association held a meeting Each year, the ICA awards dozens of fellowship in his memory, attended by Prof. E. Robinson grants to physicians in medical centers and to – ICA Chairman, Miri Ziv, ICA Director General, scientists in research institutes and in universi- who moderated the meeting, Prof. Segal's ties throughout the country. This involves basic, family, students and colleagues who have been clinical, and epidemiological research, as well involved in his extensive activity in many fields as studies investigating the psycho-social as- of endeavor. Prof. Yossi Yarden opened the pects of the disease and coping strategies of meeting, Prof. Ronni Apte gave an overview the patient and his/her family. Ms. Lea Glazer, of his personality, Major-General (res.) Doron ICA Assistant to the Director General, oversees Almog spoke about Shraga Segal as a fighter in the Research Committee. the army and Prof. Yehuda Sheinfeld lectured Two years ago, the children of the late Prof. on "Everything is Autoimmune until Proven Dafna Izraeli and the late Prof. Dov Izraeli, Otherwise". The ceremony was accompanied established the Israel Cancer Association Out- by musical renditions. Prof. Yossi Yarden, who standing Researcher Fund in memory of their served as a member of the Research Committee parents to confer a special increased research for several years, agreed to fulfill the request of grant to an outstanding woman researcher, from the ICA Executive Board and to serve as the among those awarded regular ICA research Research Committee Chairman. grants. This year, the grant was presented to Prof. Shulamit Katzav of the Hebrew Univer- sity of Jerusalem for her research study on: the Involvement of the VAV Oncogene in the Development of Human Tumors.

Inst. + Researcher Research subject Funded By Dr Aframian D. Isolation of progenitor salivary Dr. Palmon A. gland cells for future artificial sali- Hadassah Medical vary glands after radiation therapy Center,Ein- Karem, Jeru- for head and neck cancer patients salem Dr Allsweiss T. Correlation of nuclear grade and through the todores moshe b Katz D. biomarker expression in breast & rachel dziencielski,& ja- Hadassah Medical cancer and involved lymph nodes, cob & zilpa bass research Center,Ein- Karem, Jeru- and relevance to clinical outcome fund salem and response to biological therapy Prof Aronheim Ami The role of AP-1 inhibitor, JDP2, in The ICA friends in Switzer- Technion, Haifa inflammation-dependent hepato- land cellular carcinoma Dr Ast G. Exonization of Alu element in TIF- The Ber-Lehmsdorf Memo- Tel-Aviv University 1A gene rial Fund Dr Avivi I. Allospecific T cell depletion to pre- through the todores moshe Dr Katz T vent GvHD in patients treated with & rachel dziencielski,& ja- Rambam Medical Center, allogeneic SCT for hematological cob & zilpa bass research Haifa malignancy fund 62

Inst. + Researcher Research subject Funded By Prof Baider L. Parenting groups - Empower par- The Chaya and Naftali Dr Broun M. ents diagnosed with cancer and Bloch Memorial Fund Dr Hasson-Ohayon I. their partners Dr Salmon A. Hadassah Medical Center,Ein- Karem, Jeru- salem Dr. Bakhanshvili M. Excision of nucleoside analogs Sheba Medical Center, Tel from DNA in mitochondria by p53 Hashomer protein B Baniuash M.d TCR zeta chain downregulation The Chaya and Naftali The Hebrew University of as a marker for detecting chronic Bloch Memorial Fund Jerusalem inflammatory immunosuppressive environment generated in tumor bearing hosts: implications for cancer immunotherapy Dr Ben-Ari Z. Histopathological predictors of From the Estate of the late Dr Schmilovitz-Weiss H. prognosis in HCC patients Ethel Cohen Dr Tobar A. Rabin Medical Center, Beilinson Campus, Petach Tikva Dr Ben-Arie N. Math1-regulated genes as targets From the estat of the late The Hebrew University of for medulloblastoma therapeutics Sara Livneh Jerusalem Prof Bengal E. The role of the JNK pathway in through the todores moshe Technion, Haifa cancer cachexia of skeletal muscle & rachel dziencielski,& ja- cob & zilpa bass research fund Dr Benhar I. Studying the anti-cancer potential Nancy and Peter Brown, in Tel-Aviv University of targeted drug-carrying bacte- memory of Leslie Simon riophages Dr. Ben-Yosef R. A novel treatment for Head & Neck The Ber-Lehmsdorf Memo- Tel Aviv Sourasky Medical cancer using curcumin, a natural rial Fund in memory of the Center Cox-2 inhibitor and radiation Late Prof. Nathan Trainin Dr Berger R. Studying the mechanism of an- From the estat of the late Sheba Medical Center, Tel drogen receptor dependency in Sara Livneh Hashomer human prostate cancer Dr Chowers I. Revealing the molecular pathways through the todores moshe Hadassah Medical underlying metastasis formation in & rachel dziencielski,& ja- Center,Ein- Karem, Jeru- uveal melanoma: Identifying target cob & zilpa bass research salem for novel therapeutic interventions fund Dr Cohen H. The role of acetylation in regulating Funded by Teva Pharma- Bar Ilan University, Ramat- apoptosis and cell survival ceutical Industries Ltd Gan Dr Danilenko Michael Combination differentiation thera- Ben Gurion University. py of myeloid leukemias with plant Beer- Sheva polyphenol silibinin and differentia- tion inducers: a preclinical study Isreal Cancer Association Annual Report 2006 63

Inst. + Researcher Research subject Funded By Dr Deutsch V. A new rapid and economical pre Donated by Don and Don- Tel Aviv Sourasky Medical clinical in vivo system for studying na Sherman in memory of Center CML and for screening anti CML their parents Sam and Es- therapies ther Iseberg and Julius and Ann Sherman Dr. Don J. MEIG1 - a potential mediator for Dr. Daniel G. Miller Per- Bar Ilan University, Ramat- safeguarding DNA integrity petual Cancer Research Gan Fellowship Dr Eisenberg Barzilai S. Long term psychosocial impact of Sheba Medical Center, Tel oncogenetic counseling in heredi- Hashomer tary breast and ovarian cancer in Israel Dr. Engelberg D. Development of active variants of The estate of the late The Hebrew University of the ERK enzymes and assessing Loewe Minna Margot Jerusalem their oncogenic potential Prof Fisch B. Ovarian cryopreservation for fertil- DR Abir R. ity preservation after initiation of Rabin Medical Center, anti-cancer therapy - Should it be Beilinson Campus, Petach considered? Tikva Prof Fishelson Z. Role for mortalin in protection of The ICA friends in Switzer- Tel-Aviv University tumor cells from immune attack land Dr. Fishman D. The effects of prostate carcinoma Through the Miriam and Dr Kachko L. cells on vascular endothelial cells: Benjamin Stanton Fund Ben Gurion University. does the tumor vasculature deny Beer- Sheva access of immune effector cells to the tumor site? Dr Frankenburg S. Development of method to isolate The Ber-Lehmsdorf memo- Hadassah Medical cytotoxic lynphocytes specific for rial Fund in memory of the Center,Ein- Karem, Jeru- melanoma cells late John salem Prof Friedman E. Familial breast/ovarian cancer in Sheba Medical Center, Tel the Druze population Hashomer Prof Gavish M. The functional involvment of the Linda R. Kaminow, in Dr Veenman L. peripheral-type benzodiazepine memory of her aunt Sally Technion, Haifa receptor (PBR) in the apoptotic Glatzer and in honor of Jef- effects of antitumorigenic agents frey Chason on brain cancer Dr. Gibson D. Cellular platinomics: elucidating through the todores moshe The Hebrew University of the mechanism of resistance of & rachel dziencielski,& ja- Jerusalem human cancer cells to cisplatin by cob & zilpa bass research proteomic approaches fund Dr Goldberg Y. Molecular alterations in ovarian through the todores moshe Dr. Abeliovich D. carcinomas with microsatellite & rachel dziencielski,& ja- Dr Shemer R. instability cob & zilpa bass research Hadassah Medical fund Center,Ein- Karem, Jeru- salem 64

Inst. + Researcher Research subject Funded By Dr Gross A. The role of BID in the response of Funded by Teva Pharma- Weizmann Institute of cells to DNA damage ceutical Industries Ltd Sceince, Rehovot Dr Gross G. Development of novel multi-func- Harvey and Lee Poppel, in Dr LOTEM m. tional cancer vaccines honor of Nancy and Peter Dr Margalit A. Brown Migal - Galilee Technology Center Prof Haupt Y. Effect of c-Abl on the oncogenic The ICA friends in Holland The Hebrew University of activity of Hdmx Jerusalem Dr. Hollander N. Anti CD20 X anti CD44 bispecific From the Estate of the late Tel-Aviv University antibodies for the treatment of B- Ethel Cohen cell lymphoma Dr Hubert Ayala The contribution of attachment From the Estate of the late Dr Berant E. styles among breast cancer moth- Ethel Cohen Dr Cohen I. ers, to the self identity and sepra- Hadassah Medical tion of their adolesent daughters Center,Ein- Karem, Jeru- salem Dr. Huleihel M. Increasing the anti-ovarian carci- The estate of the late Alex- Prof Piura B. noma therapy of paclitaxel (taxol) ander Smidoda Ben Gurion University. by anti-TNF-alpha Beer- Sheva Dr. Isakov N. Characterization of the novel pro- Ben Gurion University. tein, PICOT inhuman leukemia: Beer- Sheva Implications for cancer diagnosis and therapy Prof. Israel O. Dynamic PET acquisition - a quan- Donated by Hana Levinzon Dr. Epelbaun R. titative techniquefor grading of Dr Frenkel A. malignant tumors and prediction Rambam Medical Center, of response to treatment: A novel Haifa approach for personalized assess- ment of cancer of the pacreas in the individual patient Dr Izraeli S. Prospective identification of genes Funded by Teva Pharma- Dr Ofek E. predicting metastatic spread, in ceutical Industries Ltd Dr. Krupsky M. particular to the brain of primary Sheba Medical Center, Tel non-small lung cancer Hashomer Prof Katzav-Shapira S. Vav 1 - a signal transducer protein The Outstanding Research The Hebrew University of gene awry: Exploring its role in hu- Fund in momory of the late Jerusalem man malignancies Prof. Dafna and the late Prof. Dov Dr Kenet G. Israeli pediatric oncology registry In memory of Sara Kaizer Dr Revel-Vilk S. on central venous line related co- and Nechama Hofman Sheba Medical Center, Tel moplication Hashomer

Isreal Cancer Association Annual Report 2006 65

Inst. + Researcher Research subject Funded By Prof Kleinberger T. Study of Ynd 1 and its contribution Donated by Don and Don- Technion, Haifa to E4orf4- induced apoptosis na Sherman in memory of their parents Sam and Es- ther Iseberg and Julius and Ann Sherman Prof Kupiec M. ELG1, a guardian of genome sta- Tel-Aviv University bility Prof Lahat N. The regulation of nitric oxide (NO) Carmel Medical in hypoxic areas of solid tumors Center,Haifa Prof Lahav J. The mechanism of regulation of Rabin Medical Center, enzymatically catalized disulfide Beilinson Campus, Petach exchange in adhesion of the tumor Tikva cell to the extracellular matrix and to platelets. Prof Laskov R. Does AID participate in transfor- The Hebrew University of mation of B cell by EBV and induc- Jerusalem es somatic mutations in the IgV genes and in protooncogenes? Dr. Lerner-Geva L. The possible association between Helga, Bruce and Heddy Chetrit A. infertility treatments and ovarian Schiff Koppel in momory Sheba Medical Center, Tel cancer development by BRCA 1,2 of Eugene Schiff, Goldie Hashomer mutation status Schiff and Mici Koppel Dr Levy A.P. Structural and functional charac- Technion, Haifa terization of nuclear VEGF Prof Livneh E. Hormonal regulation of protein Donated by Ida and Harry Ben Gurion University. kinase C and its role in breast Shooster in memory of Beer- Sheva cancer response to stress and Frank and Dora Shooster chemotherapy and Cark and Anna Gross- man Dr Lobel L. Ovarian cancer and the immune Donated bt Cobey and Ben Gurion University. system: New technologies for Bob Rapaport Beer- Sheva early screening Prof Marmary Y. Prevention of Radiotherapy in- From the estat of the late Hadassah Medical duced Damage to the Salivary Sara Livneh Center,Ein- Karem, Jeru- Glands Using Adenoviral Gene salem Transfer of HSP70 Prof Nativ O. Novel drug delivery strategy for su- The estate of the late Alex- Bnei Zion Medical Center perficial bladder cancer treatment ander Smidoda Prof Neumann D. Recombinant human erythropoi- Prof Mittelman M. etin (rHuEpo) as an anti-neoplastic Tel-Aviv University and immunomodulatory agent Dr Neuman-Silberberg Regulation of growth-factor signal- Ben Gurion University. ing pathways in normal develop- Beer- Sheva ment and in cancer formation Dr Nir U. TMF/ARA160: A novel mediator of Donated by Linda R. Ka- Bar Ilan University, Ramat- hypoxic stress response in malig- minow in memory of Claire Gan nant cells and Emanuel G. Rosen- blatt 66

Inst. + Researcher Research subject Funded By DR Ofir R. Citral, a new pro-apoptotic anti- Ida and Harry Shooster in Prof Weinstein Y. cancer compound: preclinical memory of Carl and Anna Ben Gurion University. evaluation and mode of action Grossman and Frank and Beer- Sheva Dora Dr Peled A. Stimulation of NK cell mobilization The ICA friends in Switzer- Hadassah Medical and accumulation in tumors as a land Center,Ein- Karem, Jeru- novel approach for NK-dependent salem antitumor immunotherapy Dr. Pfeffer R. Determining the relationships through the todores moshe Dr Bar J. between Mdm2 promoter poly- & rachel dziencielski,& ja- Dr Gluck I. mophism, p53 response in normal cob & zilpa bass research Sheba Medical Center, Tel tissues of breast cancer patients, fund Hashomer and clinical response to chemo- therapy Dr Pinkas-Kramarski R. Mechanisms of Ras and ErbB me- Tel-Aviv University diated cell transformation Dr. Ravid S. The role of protein kinase C and From the estat of the late The Hebrew University of casein kinase II in the regulation of Sara Livneh Jerusalem myosin II in chemotaxis of meta- static tumor cells Prof. Razin Ehud Exploring the network of interac- The Hebrew University of tions of STAT3, MITF and PIAS 3 Jerusalem Dr Reiner O. The role of LIS1 in metastatis com- Donated by Dr. Albert Wil- Weizmann Institute of petence ner in memory of Blanche Sceince, Rehovot Wilner Prof Rennert G. SNPs of the Aromatase and other Technion, Haifa estrogen metabolism genes and risk of breast cancer Dr Rosin-Arbesfeld R. Aminoglycoside-induced resto- Tel-Aviv University ration of wild type APC in colon cancer cells Dr Schwartz B. HNF4-as Target in colorectal can- The Ber-Lehmsdorf Memo- The Hebrew University of cer rial Fund Jerusalem Dr Shabat D. Design synthesis and activation Tel-Aviv University of anti tumor single triggered den- dritic prodrugs Dr Shachar I. The expression and function of Nancy and Peter Brown Dr Haran M. CD74 and MIF in chronic lympho- Weizmann Institute of cytic leukemia Sceince, Rehovot Dr. Shachter J. Novel CEACAM1 - based Immu- The estate of the late Dr Markel G. nomodulatory approach for cancer Loewe Minna Margot Sheba Medical Center, Tel immunotherapy Hashomer Prof Shai Y. D, L-amino acid transmembrane through the todores moshe Weizmann Institute of peptides- Novel inhibitors of ErbB & rachel dziencielski,& ja- Isreal Cancer Association Sceince, Rehovot receptors assembly involved in cob & zilpa bass research Annual Report 2006 cancer fund 67

Inst. + Researcher Research subject Funded By Prof Shoshan-Barmatz The mitochondrial protein VDAC Ben Gurion University. as a novel target for inducing can- Beer- Sheva cer cells death Prof Siegal Tali Detection of brain tumor genetic Donated by Billi f. Bernie Dr Lavon I. and epigenetic aberrations in cir- Marcus in honor of their Hadassah Medical culating tumor DNA: A future diag- friend Janice Mathia Center,Ein- Karem, Jeru- nostic tool? salem Dr Sion-Vardy N. Mutual interactions between ma- Ben Gurion University. lignant and benign prostate epithe- Beer- Sheva lial cells contribute to oncogenic process in the prostate gland Prof Sredni B. The immunomodulator AS 101 through the todores moshe Bar Ilan University, Ramat- potentiates apoptosis on Ha-Ras & rachel dziencielski,& ja- Gan transformed cells which correlates cob & zilpa bass research with suppression of a survival fund protein Dr Trakhtenbrot L. Development of noninvasive di- Through the late Sara Dr Hirshberg A. agnostic method for detecting Kanterovitch Fund Taicher aneuploid premalignant oral le- Sheba Medical Center, Tel sions by using multiparametric cell Hashomer scanning system which combined morphological and fluorescent in situ hybridization (FISH) Dr Urieli-Shoval S. Expression and function of serum Hadassah Medical amyloid A in ovarian cancer Center,Ein- Karem, Jeru- salem Prof Yefenof E. Regulation of glucocorticoid The Raya (Rela) Golambo The Hebrew University of receptor translocation to the mi- Memorial Fund Jerusalem tochondria in leukemia and lym- phoma cells Memorial Funds 68 Donated to ICA

• The Boaz Adar Memorial Fund established by perished in the Holocaust; Yossef Golombo Yael and Shimon Adar, in memory of their son and Dina Kaplanowitz. Boaz, for the provision of research grants. • The Ronit Greenfas Memorial Fund for • The Lea Arbel Memorial Fund for provision of special projects. training programs for para-medical professionals who treat cancer patients. • The Simon and Irma Gross Fund for cancer research. • The Breta Bass Fund, bequeathed by the deceased to finance research grants. • The Rafael Hadar Memorial Fund, for the establishment of the West Wing Clinic of the • The Ber-Lehmsdorf Memorial Fund managed Davidoff Center, Rabin Medical Center. by executors of the estate of the late Dr. Ber- Lehmsdorf of Switzerland, for the provision • The “I Care” Fund in memory of the late Ofira of research grants. Navon, for the support of psycho-oncology conferences, workshops and seminars. • The Chaya and Naftali Bloch Memorial Fund bequeathed by the late Chaya Bloch • Joint Headquarters of Quality Assurance for the provision of research grants. Fund • The Annetta Cherna Fund, bequeathed by • The Sara Kantarovitch (Arna) Fund, the deceased to finance activity on behalf of bequeathed by the deceased, to finance child cancer patients. fellowship grants. • The Sir Charles Clore Foundation in support • The Rafael Hadar Fund, to establish the of maintaining the Sir Charles Clore Hostel West Wing of the clinics at the Davidoff center, in Givatayim. Rabin Medical Center. • The Ethel Cohen Memorial Fund for the • Fund in memory of sisters Sara Keiser and provision of cancer research grants. Nehama Hoffman nee Burnstein, of the • The Rivka Dror, Esther and Leon Arditi, city of Plutzek, Poland, from the estate of Miriam and Shlomo Hasid Fund for cancer Girshowitz Rosa Maria. research and for the acquisition of medical • Fund bequeathed by the late Prof. Daphne equipment. Izraeli and the late Prof. Dov Izraeli to finance • The Dina and Zalman Goldberg Memorial the Outstanding Female Researcher fellowship Fund for the promotion of research by students grant. and young doctors working in the Oncology • The Kessler Family Memorial Fund bequeathed Department at the Rambam Medical Center by the late Siegfried Kessler in memory of in Haifa. the Zvi Dov Kessler family. • The Raya (Rela) Golombo Memorial Fund • The Yehudit Kleinberger Memorial Fund bequeathed by the late Raya (Rela) Golombo from Munich for the provision of research in memory of Reuven and Meir Golombo grants. and their mother Sonya Golombo; Miriam Gerster and her parents Raphael Gerster • The Charlotta Kolber Memorial Fund and Rela (Raya) Gerster-Golombo nee bequeathed by the late Charlotta Kolber Kaplanowitz; Sonya Lev, husband Yossef for the provision of research grants. Isreal Cancer Association and their daughters Kasnya and Avigail, who Annual Report 2006 69

• The Mina Margot Laveh Memorial Fund • The Leah and Yosef Solomon Fund bequeathed for the support of cancer research. by the late Yosef Solomon to finance fellowship grants. • The Mathilde Recanati Memorial Fund for the support of special programs in the battle • The Miriam and Benjamin Stanton Fund against cancer. established by Miriam and Benjamin Stanton of England, for the support of cancer • The Tamar Rodich Memorial Fund established research. by her son Ilan Rodich to support Hospice and Hospice Home Care (special programs). • The Hanna Uldak Memorial Fund, for the purchase of computers for children who have • The Avraham Rubinstein Memorial Fund cancer, as part of the home tutoring support bequeathed by the deceased for home tutoring network. of child cancer patients. • The Moshe Wolf Memorial Fund for the • The Miriam Eva Sharoni (Stern) nee provision of cancer research grants. Lang Memorial Fund established by her husband, Avraham Sharoni, to support ICA • The Ronni Yudison Memorial Fund, established activities. by the deceased’s husband, Meir Yudison, for the provision of research grants. • The Alexander Smidoda Memorial Fund bequeathed by the deceased for the provision of research grants. Data Collection and 70 Follow-up

The National Mammography longer any differences recorded in the sur- Project vival rates of children afflicted with leukemia The ICA initiated and assisted in establishing treated at the various medical centers. Nor an infrastructure for mammography quality are there any differences recorded between control as well as with the acquisition of new the survival rates of Jewish and Arab children equipment for examination centers located afflicted with the disease. Over the past de- throughout the country. Approximately 56 cade methods for detection of submicroscopic operating centers have the Ministry of Health’s leukemia cells have been developed whereby approval of equipment quality and radiation intensive treatment in a group of patients at low levels, with the prerequisite that each center risk for recurrence may be reduced, thus saving run regular tests to examine image quality and long-term treatment damage and enabling the film development procedures. detection of patients at high risk who require Forty-four mammography centers currently oper- intensive treatment crucial to saving their lives. ate under clinical quality assurance, authorized The ICA has assumed the task of assisting in within the framework of the joint ICA-Ministry the upgrade of this method until its effective- of Health National Mammography Project. As ness is proven. This year the ICA has approved part of this program, financed solely by the ICA, additional financial assistance in order to enable mammography centers have been computerized, the completion of the requirements for joining and all test results undergo comparative data the International Protocol in 2007 for the treat- analysis performed by radiologists, surgeons and ment of Childhood Acute Lymphatic Leukemia. oncologists. To date, data has been collected For further information on this subject please on nearly two million tests. Prof. Gad Rennert see Chapter on Equipment, Construction and heads this program. Development p.74). Following a discussion initiated by the ICA at a meeting of the Israel National Oncology Council, Childhood Cancer Registry a special task committee was formed, which recommended rules of procedure reflecting Collaboration between the Israel Society for Pediatric Oncology further perspectives to be implemented by the and the American Pediatric Ministry of Health. (Further information on the Oncology Group and Other National Mammography Program and educational International Groups activities relating to early detection of breast The Israel Society for Pediatric Oncology received cancer may be found in the Early Detection and permission from the American Children Cancer Information and Education chapters). Group to join in the formulation of various treat- Upgrading National Protocol ment protocols. of Childhood Acute Lymphatic The ICA funds the part-time Data Manager post Leukemia in the Pediatric-Oncology Departments of the Schneider Children’s Medical Center in Petah The ICA continues to provide financial aid to col- Tikva, Sheba Medical Center, Tel Hashomer, lect and process data on children afflicted with Rambam Medical Center in Haifa and Hadas- acute lymphatic leukemia, undergoing treatment sah Medical Center in Jerusalem. The provided according to the National Protocol, which is a posts enable the expansion of central registry unique extension of the German Protocol – BFM. of cancer child patients, also allowing for the All statistics are processed by the Department expansion of the national protocols framework of Statistics at Tel Aviv University. Since the Isreal Cancer Association with the proper quality assurance and enabling Annual Report 2006 protocol’s inception 15 years ago, there are no 71

the various departments to become a part of the in Seattle; the study examined over 660 BRCA1 American Children’s Oncology Group. and BRCA2 gene mutation carriers in Israel and the United States, showing that familial factors The treatment protocols which currently exist may have a significant impact on the risk of a in Israel are: specific malignancy in BRCA1 or BRCA2 car- • Acute Lymphoblastic Leukemia, Chairpersons riers. This study received extensive coverage in Dr. Batia Stark and Dr. Shay Izraeli the scientific journal of the Proceedings of the • B-cell Lymphoma, Chairperson Prof. Miriam National Academy of Sciences of the U.S.A. Ben Harush Israeli Breast Implant Registry for • Neuroblastoma, Chairman Dr. Yitzhak Yaniv Reconstruction Purposes and Dr. Hana Golan The ICA has assisted in establishing an Israeli • Retinoblastoma, Chairperson Dr. Nili Breast Implant Registry of women who have Remo undergone mastectomy and reconstruction • Rhabdomyosarcoma, Chairman Dr. Yaakov with implants and is working towards integrat- Goshen ing Israel's registry in the international registry • Wilms' Tumor, Chairman Dr. Yoram Neu- network. Dr. Morris Topaz, Director of the Plastic man Surgery Ward at Hillel Yaffe Hospital in Hadera, International Publication of Joint and Chairman of the International Breast Implant Research of the Israeli Genetic Registry, coordinates the Israeli registry. and Ovarian Cancer Consortium

The Israel Society of Clinical Oncology and Radiotherapy and 6 genetic institutes en- gaged in cancer genetics, are performing a joint study on the Genetics of Breast and ovarian Cancer in Israel. The study is being conducted in several stages. The initial stage evaluates the level of risk of contracting breast cancer and ovarian cancer in BRCA1 and BRAC2 gene mutation carriers. The ICA finances this research, recognizing the significance of this collaboration between the institutions, which is anticipated to produce substantial results, significantly impacting and upgrading the quality of knowledge in this important subject. Prof. Lahad of Shaarei Tzedek Hospital is coordinating the research in collaboration with the Sheba, Rambam, Rabin, Sourasky and Carmel Medical Centers. The joint research was conducted under the direction of Prof. Efrat Levi-Lahad of the Genet- ics Unit at the Shaarei Tzedek Medical Center, representing the Israel Genetic Consortium, and Dr. Mary Claire King of Washington University Equipment, Construction and 72 Development

Remodeled Waiting Area at Assaf Harofeh Hospital Renovations on the patio at the center of the Assaf Harofeh Hospital were completed, making the waiting area more comfortable and pleasant for cancer patients and their families waiting for a medical examination or chemotherapy.

Establishment of Refael Hadar Clinic at the Rabin Medical Center March 2006 saw the inauguration of the Rafael Activity and Support Center and Clinics Wing at the Davidoff Center at New Headquarters for the Haifa Hadar Branch the Rabin Medical Center. Renovations on the Rosenfeld House, received Dr. D. Oppenheim, Director of the Rabin medical from the Haifa Municipality and defined as a Center, Mrs. Suzy Eban, Founding President of structure to be preserved, were completed the Israel Cancer Association, Prof. E. Robinson, during the second half of 2006. ICA Chairman, Ms. M. Ziv, ICA Director General, The building renovation was made possible representatives of the deceased's family, estate thanks to the generous contribution of Linda managers and additional representatives from R. Kaminow who dedicated the building in the the Medical Center and the ICA were present memory of her late parents Claire and Emanuel at the Wing inauguration ceremony. G. Rosenblatt. In July the Haifa Branch relocated to the new building.

Renovation and Expansion of the Mammography Institute at Barzi- lai Hospital in Ashkelon In mid September 2006, a new Mammography Institute opened in the Imagining Wing of Barzilai Hospital in Ashkelon. The new Institute is situated within the Imagining Wing at the Medical Center, and it has undergone a major face lift, having been reconstructed, expanded and renovated. Blood Test Room and Lab at Davi- State of the art equipment will be used in the doff Center, Rabin Medical Center Mammography Institute to conduct screenings March 2006 saw the inauguration of the Blood and early detection diagnosis of breast cancer, Test Room and Lab established at the Davidoff which will allow a more precise diagnosis of Center for the treatment and research of cancer breast cancer than in the past. Similarly, the diseases, as a token of appreciation for Mrs. Institute is under national quality control of the Suzy Eban, Founding President of the ICA, for Mammography Institutes, headed by Prof. the donation that she obtained from the last Gadi Rennert. The renovation and expansion will and testament of Joan Thor-Cummings of of the Institute were made possible thanks to the blessed memory. generous contribution of the Alsace and Feist families in memory of the late Arena Feist-Al- Isreal Cancer Association sace. The opening ceremony was attended by Annual Report 2006 73

Dr. Shimon Sherf, Hospital Director, Mr. Ethan Financing the Integration of a Cohen, Administrative Director, Dr. Georgio, New Test for Malignant Brain Tu- Director of the Mammography Institute, Ms. Miri mors for the Laboratory for Mo- Ziv, ICA Director General, and representatives lecular Diagnosis of Brain Tumors of the Feist and Alsace families and other ICA at Hadassah Medical Center Ein and hospital representatives. Karem The ICA is assisting in the integration of a new Assistance in Purchasing test for malignant glioblastoma and multiforme Medical Equipment for brain tumors. The test enables the identification Hospitals of patients who respond to chemotherapy or alternately, those who are resistant to che- Purchase of Microscope Medical motherapy and helps physicians in decision Equipment for Kaplan Medical making regarding the treatment of prevalent Center brain tumors. The ICA financed the purchase of microscope medical lab equipment for the Hematology Ward Equipment for Diagnosing and at Kaplan Medical Center in Rehovot, headed Monitoring Pigmental Skin by Prof. A. Barbi. The device was purchased Wounds with assistance from the Canadian Friends of The ICA has financed the purchase of equip- ment for diagnosing and monitoring pigmental the ICA. From right to left: 2 family skin wounds at the Haemek Medical Center in representatives, Dr. Georgio, Mammography Institute Director, Dr. Purchase of Facs Analyser Device Afula. The equipment enables marking and x- S. Sherf, Barzilai Hospital Director, 2 additional family representatives, Miri for Soroka Medical Center in Beer raying of skin wounds, and entering the x-rayed Ziv, ICA Director General. Sheva material onto the computer for follow up. The The ICA has financed the purchase of a Facs equipment will enable physicians to monitor Analyser device for treating child and adult wounds and decide as to continued treatment hematology patients. The device serves as a and monitoring by comparing x-rays. basis for precise diagnosis and follow up of hemato-oncological diseases and plays a major ICA has set up sophisticated role in treatment-related decision making. internet surfing stations in Oncology Wards at hospitals Financing a Mutation Identifica- throughout the country tion Test for the Cancer Research Internet surfing stations have been set up in Institute at Sheba Medical Center Oncology Wards at hospitals throughout the Family representative unveils the commemorative plaque in memory The ICA assists in financing the development country upon the initiative of the ICA. Balmot of the late Arena Feist-Alsace. of an innovative test for identifying ABL-PCR Company, engaged in development, produc- mutations that are resistant to glibc treatment tion and marketing of kiosk self service systems in chronic myeloid leukemia patients. According and stations, will provide ICA with sophisticated to researchers, this development has immediate surfing stations to be set up in Oncology Wards therapeutic significant for patients as well as at hospitals throughout the country in order to life-saving potential. provide patients with cancer-related medical information obtained from certified health related websites. Initially, several stations were set up at Sheba Medical Center in Tel Tashomer and currently there are stations set up in Oncology 74

Wards at Sourasky, Rambam and Hadassah maintaining optimal quality of life on the other, Medical Centers. free of restrictions for a recovering child; the These are internet stations that are remotely objective is to succeed in tailoring the appro- controlled, well designed and user friendly, and priate treatment to each child according to the are also tailored to the disabled. Surfing at these specific type of leukemia and its degree of risk, stations will be enabled only for secure websites, as well as to abstain from using chemotherapy such as the ICA website and other websites of and radiotherapy for low risk cancers, seeing health organizations in Israel and throughout the as these treatments involve physical and emo- globe. The set up of surfing stations is part of tional damage, while conversely, increasing a trend to enable patients at medical centers treatment and chances of a cure among those throughout Israel to receive extensive and up who are at high risk. With generous assistance to date information from the ICA website and from the ICA, the new MRD lab methods have from other cancer-related websites. been implemented, and an Israeli group has been integrated in a large international group Update of the Childhood for the monitoring and treatment of childhood Leukemia Monitoring leukemia. Hence, we can only hope that child Protocol cancer patients in Israel will continue to receive optimal treatment provided by modern medicine Use of New Technologies to as their counterparts do in leading countries in Diagnose MRD (Minimal Residual the world. Disease) Today's aim throughout the globe and at ICA, on the one hand, is to cure all children, while

Isreal Cancer Association Annual Report 2006 Friends of the ICA Abroad 75

Friends of the ICA in countries throughout the Zvi Fishelson, Ph.D. The Role of Mortalin in world continue to lend their support from afar Protecting Tumor Cells from Immune Attack. with great dedication and devotion to advance Dr. Amnon Peled Stimulation of NK Cell Mo- the persistent and tireless battle against cancer. bilization and Accumulation in Tumors as a Our circle of friends overseas has assisted us Novel Approach for NK-dependent anti-tumor in continuing to expand our support activities therapy. for cancer patients, and in making an effort to increase early detection awareness among the general public. Many projects were implemented United Kingdom in the fight against cancer in spite of these The prestigious annual fundraising event launched difficult times which prevail in Israel, economi- by the Friends of the ICA in London headed by cally and security-wise. We are in need of this the dynamic chairperson Vered Aaron and the significant and crucial support so that we may devoted commitee members, was held in May continue assisting in promoting research, treat- 2006 at the luxurious Radisson Portman Hotel ment modalities, rehabilitation and improving in London, with hundreds of guests, friends and patients quality of life. Cancer knows no ter- supporters in attendance. Singer David D'or ritorial boundaries and does not discriminate performed his greatest hits accompanied by a against patients based on nationality, ethnic band of musicians. The performance was thrilling background, race or sex. The promotion of and moving and garnered a round of applause the fight against cancer, support for funding of and requests for an encore. Prof. Michael research studies and technological development Baum delivered a riveting lecture, updating the and the outstanding achievements that are ac- audience on innovations in cancer treatment. Uri complished through donations raised abroad, Geller moderated the public auction of Israeli are to be commended and admired. artwork contributed by artists, friends of the ICA and estates. During the public auction, Uri Geller Canada contributed glassware that he designed, which was successfully sold. Towards the end of the With assistance from the Friends of the ICA evening there was a raffle held with expensive in Canada, headed by Mr. Doron Opher, prizes awarded. Upon the conclusion of the components were purchased for an institute event, Mr. David Reuben and his wife Debra, microscope, enabling simultaneous observation who were the patrons of the evening and who and training, for the Hematological Institute at are longtime loyal supporters of ICA activity, Kaplan Hospital in Rehovot, treating patients announced a generous gesture to complete the with malignant blood diseases – leukemia, financing required to establish a Breast Health lymphomas, myeloma, and myelodisplasia. Care Center at the Linn community Center in Switzerland Over the past year, the Friends of the ICA in Switzerland, headed by Chairman Dr. Ronald Fried, and Outgoing Chairman Dr. H. Euilau, supported the financing of three cancer research fellowships on various subjects to promote cancer research in Israel. Ami Aronheim, PhD. The Role of AP-1 Inhibitor, JDP2, in inflammation-dependent hepatocellular from right to left David and Debora Reuben and Vered Aaron, chairperson of the ICA in London carcinoma mouse model. Photo: Ziva Levi 76

Chairperson Vered Aharon, singer David D'or and ICA From left to right: Ruth Hofmann founder of the ICA in Frankfurt, representative, Nurith Azran. The mayor of the city Mrs. Dr. Petra Roth, Rosel Arnsberg member Photo: Ziva Levi of the comittee, the former treasurer of the City Mr. Dr. Ernst Gerhardt and in the back chairwoman Petra Kaffeesieder. This picture was taken when the Meir and the former treasurer were Haifa. As mentioned, the Reuben family assisted honored by Petra for their assistance and Support over the years for the ICA. They were given Certificates in a generous contribution to establish the Nancy and new wonderful looking needle. Reuben Comprehensive Breast Health Center at Meir Hospital,among other projects. A raffle was held with prizes such as jewelry and flight tickets to Israel. Frankfurt All proceeds from this successful event are dedicated to the Hope for Life Project. The annual fundraising event of the Friends of the ICA in Frankfurt, headed by Mrs. Petra Guests of honor were: Mrs. Dr. Petra Roth, Kaffeeseider, and the dedicated committee Lord Mayor of the city of Frankfurt. Prof. Dr. members, was held in February 2007 (postponed Felix Semmelroth, Cultural Officer of the City of from November 2006). Frankfurt, Dr. Ernst Gerhardt. former treasurer of the City of Frankfurt, Mrs. Prof. Dr. Birkenfeld, The elegant event was held at the Intercontinental member of the board of the City of Frankfurt, Hotel, and decorations were provided by Mrs. Prof. Dr. Salomon Korn, Vice President of Schneider, a committee member. Zentralrat der Juden in Germany and President Mrs. Dunja Rajter, a well known singer in of the Frankfurt Jewish community Frankfurt, Mr. Germany, who was impressed by this event, Henryk Broder , renowned German journalist delivered a volunteer performance in the artistic and author, winner of the Börne Medal 2007. portion of the evening. A group of drummers from Senegal also drummed with the guests ICA - USA Palm Beach, Florida and brought people to the dance floor. It was a The season began with ICA USA’s Annual very enjoyable evening. Meeting and the installation of new President Roy N. Apple. Roy has been involved with the Israel Cancer Association for many years serving as a Vice-President on the Executive Committee and as co-chair of the Annual Gala. He is currently a Director of the Deutsche Bank of Palm Beach. Elected along with Mr. Apple were new Board Members David Genser from Boston, Massachusetts, owner of Genser In- surance, Gene H. Hoffman, from Morristown, From left to right New Jersey, retired automobile businessman, Mrs. Simone Hofmann, Mrs. Ania Haddar, Mrs. Jutta Schneider, Isreal Cancer Association Mrs. Rosl Arnsberg, Mrs. Petra Kaffeesieder, Mrs. Nina Blodinger, Louis Rogow M.D., of Bayonne, New Jersey, Annual Report 2006 and Mrs. Eva Zandberg 77

a retired radiation oncologist and current busi- hospitals and a new branch of the Israel Cancer ness owner of Ideal Window Manufacturing, Association in northern Israel. Linda's generosity Sean G. McGould, of Palm Beach Gardens, has had far-reaching impact for cancer patients Florida, President and Chief Investment Office worldwide. Cancer cures found in Israel benefit of Lighthouse Partners, and Linda Schottland, the entire world. from Boca Raton, Florida, a fashion designer and In December the ICA USA held its most suc- financial investor. Officers installed for 2006-2007 cessful Membership Event at the Four Seasons are Harvey Poppel, Vice-President; Deena Hotel in Palm Beach. Debra and Nat Steinart Morgan, Vice President; Joel Levine, Treasurer, of Boca Raton served as the co-chairs of the Allison LaBossiere, Assistant Treasurer and event. The guest speaker for the event was Richard Karp, Secretary. Volunteer of the Year Bernie Marcus, co-founder of Home Depot Inc. Awards were given to Bernice Weinstein and the world’s largest home improvement retailer Irv Bernard. and President of the Marcus Foundation, which In November, the South Florida Council of the primarily supports cancer research. Mr. Marcus Israel Cancer Association USA held a reception stated, “9 out of 10 of the best cancer research- at the Blue Gallery in Delray Beach, Florida that ers in the world come from Israel.” featured the well-known Israeli Artist David Nancy and Peter Brown hosted a Major Gifts Schluss. The program chaired by Elyssa Reception at their home to recognize the Cancer Kupferberg and Judy Maidenbaum was the Research Fellowship Donors and members opening event of the season and attracted many of the Circle of Hope program. Peter thanked newcomers to the organization. Mr. Schluss everyone for their outstanding contributions to discussed his artwork and the techniques that cutting edge cancer research in Israel. A new he uses to create his works. film produced by Israel Cancer Association On November 15, the Association of Fundrais- USA was shown during the evening. The film ing Professionals, a national organization that highlights the outstanding work that is being represents most charities in the United States, done by the Israel Cancer Association and the honored breakthroughs that have been discovered as Linda R. Kaminow as the Palm Beach County a result of the support given to the research Philanthropist of the Year, for her outstanding scientists in Israel. contributions to the Israel Cancer Association In January, ICA USA held its first Luncheon and to countless other charities in the United Lecture of the season, featuring States and Israel. The Israel Cancer Association William G. Kerr PhD, Associate Professor of USA nominated her for this coveted award and the Department of Interdisciplinary Oncology at members of the staff and Board of Directors at- the H. Lee Moffit Comprehensive Cancer Center tended the special luncheon in her honor. Linda at the University of South Florida, in Tampa. He R. Kaminow grew up in New York witnessing her discussed “Stem Cells in Health: Possibilities parents' generosity. Over the years, Linda has and Challenges. become a major philanthropist in her own right. Involved with the ICA USA since its inception, February 1, the Israel Cancer Association held she generously supports cutting edge cancer its Annual Gala at the Mar-A-Lago Club in Palm research and builds facilities for helping cancer Beach, Florida, honoring Linda R. Kaminow patients and their families. In addition to her and presenting the E. G. Rosenblatt Award for research funding she has provided the funds Scientific Achievement to Dr. David P. Kelsen to build new cancer treatment facilities at Israeli Chief of Gastrointestinal Oncology Services at 78

No Boundaries” and her generous support of countless Cancer Research Fellowships.” Mrs. Monni Epstein, Executive Director of the ICA USA made a special presentation to Linda on behalf of Mrs. Miri Ziv, Director General of the Israel Cancer Association. To date the ICA USA has received Cancer Research Fellowships from

Roy N Apple, President of ICA USA presents the Honoree Award Linda R. Kaminow, in memory of her parents to Linda R. Kaminow for her outstanding leadership, commitment and generosity to Israel Cancer Association and the global fight Claire and Emanuel G. Rosenblatt, Linda against cancer. R. Kaminow in honor of her friend Ed Fox, the Memorial Sloan-Kettering Cancer Center. Jane and Richard Karp, in honor of Leo and Honorary Chairs for the Gala were Donna and Blanch Hausman and Margaret Hausman- Barry Slotnick and Co-Chairs were Celia Ja- Sarasohn, David and Tracy Markin, Ida and cobs, Allison LaBossiere and Deena Morgan. Harry Shooster, in memory of Frank and Dora Special Guest for the evening was Shooster and Carl and Anna Grossman and Paul Michael Glaser, renowned actor, director Adele H. Hoffman in honor of Gene Ronald and producer and Chairman of the Elisabeth Hoffman and Jan Susan Hoffman. Glaser Pediatric Aids Foundation. This year’s major sponsors included Deutsche Bank Alex Brown – Platinum Sponsor, the Commerce Bank – Gold Sponsor and The Citigroup Private Bank as Silver Sponsor. Roy N. Apple, President of ICA USA, presented the Honoree Award to Linda R. Kaminow thanking her for all she has done on behalf of the Israel Cancer Associa- tion, including “arranging for the funds to build the Claire and Emanuel G. Rosenblatt Haifa Branch of the Israel Cancer Association, David Schluss, world reknowned Israeli Artist, speaks at the South Florida Council Reception at the Blue Gallery in Delray Beach, contributions to the development of oncology Florida, given on behalf of the Israel Cancer Association USA. wings in Israel’s hospitals, providing medical equipment to institutions that are in great need, Holland underwriting the ICA USA newsletter The Tikvah A donation provided by the Friends of the ICA in Times and the new ICA USA film “Cancer Has Holland assisted in financing the annual activity held in the new "Strong Together" Center in Haifa, a support center for cancer patients and their families, which is geared toward residents of the north of Israel. The donation also financed the travel and ac- commodation expenses in Holland, of cancer research scientist, Shlomi Madar, under the tutelage of Prof. Varda Rotter; the research Roy N. Apple, President of the Israel Cancer Association USA is conducted in the lab of Dr. Gabri van der Isreal Cancer Association presents an award to Donna and Barry Slotnick for serving as Annual Report 2006 Honorary Chairs of the ICA USA Gala. Pluijm in Leiden. 79

Berlin unforgettable performance, and succeeded in leaving the audience spellbound. Those who The Joint Germany-Israel Friends of the ICA attended enjoyed the wonderful and unique activity is dedicated to children with cancer. The atmosphere. Group, headed by President Ruth Galinski, Deputies Mike Zehden and Alfred Weiss, and All the proceeds from the event were dedicated Organization Director, Barbara Shudnagis, to financing the Israel-Germany Protocol of transferred a donation to fund the annual ICA Diagnostic and Treatment Methods for Acute family vacation for families with a child who Lymphatic Leukemia in Children. has cancer. Munich The annual fundraiser of the Friends of the ICA in Munich. headed by the energetic Mrs. Anita Kaminski and dedicated Committee members, took place in February 2007 at the Seehaus im Englischen Garten.

The guest of honor was Prof. MD A. Bork- hardt. A joint picture of chairperson Mrs. Anita Kaminski, Uri Geller and In the artistic portion of the event, Uri Geller the dedicated Commitee members: Julia Andras-Kaisser, Renate Dubinin, Helga Ferenczy, Laili Gitbud, Uli Heuss, Nira Schneider extra sensory perception artist, delivered an and Christa Volke. Volunteers and 80 Special Events

excited volunteers from all over the country filled the ICA Suzy Hall with some of them holding certificates attesting to a longtime volunteer effort. The "Kolot" choir from Hadera opened the ceremony with a tremendous singing per- formance. Prof. Robinson, who was unable to attend the ceremony, sent his written greetings which were read by Mr. Gabi Weiss, the Branch Director. Miri Ziv, ICA Director General and Meira Gluska, Volunteers Coordinator greeted the volunteers and praised their ongoing activity Thousands of ICA volunteers spread out in 70 throughout the years to advance the fight against branches all across Israel actively participate cancer. The volunteers were awarded certificates in diverse events throughout the year: initiat- of appreciation by Miri and Meira. The choir ing conferences, performances and special continued to sing songs throughout the entire events, the proceeds of which go to the ICA. ceremony which drew the audience to sing in Some of these events have become a long unison. Zehava Garman, Former Chairperson time tradition. of the Ramat Hasharon Branch, who received a certificate for 50 years of volunteer work, delivered greetings on behalf of the volunteers. Following an enjoyable dinner, Lior Suchard, the ultra-sensory entertainer performed, amazing all those present with his super human senses and his tremendous performance. Many people thanked the ICA for the wonderful event after it took place.

Ceremony in Honor of ICA's Veteran Volunteers April saw one of ICA's most moving ceremonies: the distribution of certificates of appreciation to volunteers, the "youngest" of whom has completed 25 years of volunteer work and the "oldest" of whom has completed 50 years of volunteer work at the ICA. Over one hundred

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Speech written by the Chairman of the Israel Cancer As- sociation, Prof. Robinson, for the Evening in Honor of ICA's Veteran Volunteers Volunteer activity is defined as "gratuitous assistance" that is provided to the weaker strata of the population such as: the elderly, children, the ill, etc. The state's decreased participation in the supply of vital services to its citizens has led to an increasing need for the intervention of many volunteers in different walks of life, and their role has become increasingly crucial in Israeli society. You, dear ICA volunteers, who are spread out in over 70 branches throughout Israel, con- stantly provide strength to cancer patients in their daily struggle with the disease. You are to be admired for your extensive and noteworthy longtime endeavors, for your personal and emotional support that you have provided to cancer patients and their families, and for being ICA's loyal partners in acting on behalf of cancer patients. This special event which was held today is dedicated to all of you, cherished and dedicated volunteers, who have devoted the best of your years to advancing the goals of the ICA, and it is a token of appreciation for your tremendous involvement throughout all these years. Your personal contribution is in- valuable. Thanks to your broad based and significant activity, the ICA has succeeded in advancing toward the fulfillment of its goals, in leading new initiatives for the benefit of cancer patients and in becoming the leading organization in Israel working on behalf of cancer patients. Many a time, we underestimate the value of a smile, a kind word, or a small gesture of caring for one's fellow person. From your perspective, this is a true way of life. Each and every one of you symbolizes a role model of a lifestyle based on mutual assistance, caring, understanding, warmth and human compassion. The strength of giving outweighs that of being on the receiving end. By virtue of giving, we create life. In your contribution to the ICA over the years, you have helped provide many patients with special moments that will remain etched in their memories forever. There is no doubt that thanks to your support in our activi- ties, we have reaped the fruits of our efforts. I commend you, and thank you from the bottom of my heart and I am confident that together we will improve patients' quality of life, for the benefit of the community, with hope for a brighter future in which we will succeed in eradicating cancer diseases. Annual Door Knock Fundraising 82 Campaign – 2005

This year’s ‘Door Knock’ Fundraising Campaign and mortality in Israel. took place on September 26th. About 70,000 This year's fundraising campaign was held in school pupils and youth movement members a positive media and public atmosphere, and knocked on doors in different neighborhoods the tremendous collaboration and extensive to raise funds for the ICA. About 5,000 ICA media exposure contributed a great deal to volunteers from the 70 branches throughout its success. the country joined ranks with school children and youth movements. Figuring among these Press Conference volunteers are new immigrants, volunteers On September 20th Prof. Eliezer Robinson, from the Arab sector, and cancer survivors ICA Chairman, and Israel Makov, Door Knock who recovered from the disease and chose to Campaign Chairman for 2005-6, announced assist in this fundraising campaign. Donations the kick-off of ICA's annual "Door Knock" could be made through the large supermarket fundraising campaign for 2005 at a gala press chains and franchises during the month of the conference. The 45th National ICA Fundraising campaign: Haribua Hakachol, Club Market, Campaign provided the ICA with the strength Supersol, Mashbir, New Pharm, Ace Hardware and resources to continue its ongoing activity and Ikea. to promote the fight against cancer diseases in Israel. The campaign began with the opening Israeli Foreign Office staff and their children and of the press conference and climaxed on the families abroad also participated in the campaign fundraising day held on September 26th. A raising funds in 100 embassies throughout fundraising campaign was held throughout the the globe. ICA volunteers also visited jails and country accompanied by extensive TV radio and prisons throughout the country. On the day of press coverage as billboard advertising. Tens of the campaign the bank branches acquiesced thousands of pupils and volunteers from 70 ICA to the ICA request to remain open on the day branches from all over Israel as well as youth of fundraising until 10:00 pm to enable deposit movement members knocked on doors to raise of the donations. The donations that were col- funds for the war against cancer. The campaign lected will serve the ICA to promote the fight target set for 2005 was 10 million shekels. against cancer and to reduce cancer morbidity

Isreal Cancer Association Annual Report 2006 83

During the press conference Prof. Eliezer cancer patients and their families, to purchase Robinson, ICA Chairman, gave a brief overview state of the art medical equipment for medical of ICA's impressive achievements and the next centers treating cancer patients, to establish targets that the association has set for itself for departments for cancer patients in hospitals the coming year. throughout the country, to finance the employ- ment of nurses and social workers who assist Israel Makov, Teva CEO, was appointed ICA cancer patients at hospitals and in community "Door Knock Campaign" Chairman for 2005. At clinics and to endeavor for the welfare of cancer the campaign launching held at the Presidential patients in Israel. Residence (see below), Makov announced that Teva would donate one million shekels to the ICA During the press conference the ICA published for cancer research in Israel through fellowships a special annual report on the total cost of its for outstanding Israeli researchers who will be investments in the war against cancer throughout selected by the ICA Research Committee. A the year, and released discoveries and research sum of one million shekels was presented to data relating to the fight against cancer. ICA Director General, Mrs. Miri Ziv; said Makov: "Our investments in cancer research are steadily increasing and will amount to a total of 100-130 million shekels this coming year. The objective Teva Pharmaceuticals is to develop better drugs for treating the dis- contributes one million ease, because today's research is tomorrow's shekels to cancer treatment." Makov called upon the State to research in Israel prioritize the increase in funding future projects and outstanding Israeli researchers in general, Teva's contribution was provided through and in the field of cancer in particular, in order to fellowships for outstanding researchers to make it easier for patients and their families and be selected by the ICA Research Com- to add to Israel's scientific strength. Additional mittee. Israel Makov, Teva CEO and corporate companies and the Israeli public must "Door Knock" Campaign Chairman join the ranks and contribute generously to the said that "today's research is tomorrow's "Door Knock" fundraising campaign. treatment" upon presenting the cheque and called upon corporate companies Mrs. Miri Ziv. ICA Director General, said that and the Israeli public to join the ranks and the donations that would be collected during the contribute generously to the campaign. "Door Knock" fundraising campaign would enable "I believe that together we can reinforce the ICA to finance dozens of research studies of Israeli research excellence and bring a cure physicians and scientists who are endeavoring to this dreadful disease", said Makov. to find a cure for the disease, and would also assist in conducting educational activities in order to increase cancer awareness among the general population, in addition to initiating and establishing national early detection programs for various different cancers which when detected early have a higher chance of being cured, to financially support cancer patients in need, to assist children who have cancer in completing Miri Ziv ICA Director General and Israel Makov, Teva CEO and ICA "Door Knock" Campaign Chairman for 2005. their studies, to run summer camps for child Photographer: Israel Hadari. 84

ICA Recommendations for the to cancer incidence rates in Israel. Colorectal Prevention and Early Detection of cancer constitutes the second most prevalent Cancer malignant disease among the Jewish popula- Prof. Eliezer Robinson, ICA Chairman reported tion in Israel, after breast cancer. the rates are that 65% of death cases resulting from cancer may steadily on the rise in all sectors of the popula- be prevented by avoiding smoking, uncontrolled tion. The disease is more prevalent among men; sun exposure, maintaining the proper diet and however the gap between them and women is body weight and by exercising regularly. In his not significant. opinion, many studies indicate risk factors that Over the past two decades lymphoma incidence increase the percentage of cancer patients as rates have doubled both among Jewish men opposed to protective factors that reduce the and among Jewish women. Ovarian cancer risk of contracting cancer, and even prevent incidence rates among Jewish women have it. The recommendations that Prof. Robinson been in constant decline over the past few released during the press conference are based years. Thyroid gland cancer incidence rates on the European Rules program and a circular are on the rise both in Israel and in the Western distributed by the Ministry of Health Director world. The incidence rates among Jewish women General dating from May 2005. Additionally, have doubled for the past two decades. A 50% Prof. Robinson reported on a trend towards a increase was recorded among Jewish men dur- decrease in cancer morbidity and impressive ing this period. Stomach cancer incidence is on achievements gained by ICA's ongoing activity the decline in recent years in many countries. in this battle: The capacity to treat infections over the past • For the first time in history, a decrease was decade has apparently contributed to the decline recorded in the number of patients diagnosed in incidence rates. A decline in bladder cancer with melanoma skin cancer and there was an incidence rates has been documented among increase in the number of patients diagnosed the Jewish population. at an early stage. • This past year's smoking rate is one of the Increase in Survival Rate and lowest ever recorded in the State of Israel Upgrade in Leukemia Diagnosis and Treatment in Children standing at approx. 24% (as opposed to 42% in the eighties). Prof. Batia Stark of Schneider Children's • Women's compliance to undergo a mam- Medical Center and Dr. Shay Izraeli of Sheba mography screening is steadily increasing Medical Center, who serve as co-Chairs of the from year to year as is the early detection Israel Leukemia Protocol and are also members rate of breast cancer. of the international BFM group for monitoring • There is greater public awareness of the and treating childhood leukemia, are leading the importance of early detection tests. Today, torch of the national revolution enabling better as opposed to past years, breast cancer and diagnosis of children who have cancer thanks colorectal cancer are detected at much earlier to sophisticated and advanced molecular re- stages than in the past and as a result, the search. This treatment method is implemented chances of curing patients are far greater. in order to adapt treatment to the severity of the child's illness so that more children are cured New Data on Cancer Incidence and to valid long term damage. It is important Rates in Israel to note that a child recovering from cancer has Dr. Micha Barhanna, Director of the National a long life as an active adult in society ahead Isreal Cancer Association of him/her. Preventing long term damage is Annual Report 2006 Cancer Registry reported on new findings related 85

therefore the main objective of the treatment. tumors to regular radiation treatment as well In view of the need for unique professionalism as to radiosurgery treatment. During the new for treatment of leukemia, and the rareness of research study, additional variables were also the disease, all the pediatric oncologists from examined, which may reinforce the capacity all certified hospitals in the country convened to predict a cancer patient's response to the 21 years ago to establish a national treatment treatment he/she is given. It is hoped that the regime. This arrangement, facilitated by the results of this new clinical study will significantly constant support of the ICA, helped bridge advance medical treatment which is currently gaps between us and the rest of the world, administered to patients with brain tumors, it improved treatment results and helped tailor is therefore important to implement these find- treatment. For further information please see ings in standard clinical treatment in today's Chapter on Data Collection and Follow up. Dr. medical world. Izraeli presented this subject at a ceremony held at the Presidential Residence. ICA Survey Marking "Door Knock" Fundraising Campaign: 66% of New Research Study Assists in the Public is of the Opinion that Examining Effectiveness of Brain Cancer is not Predestined Tumor Treatment 66% of the public in Israel thinks that cancer is A new research study financed by the ICA was not predestined, as established by a new survey conducted by Dr. Yael Merdor and of Sheba of the ICA, conducted by Mutagim Research Medical Center, Tel Hashomer. The research Institute on the occasion of the "Door Knock" focused on characterization of cell tissue, Fundraising Campaign among a national rep- which in the future will enable medical staff to resentative sample of the Israeli populace in examine effectiveness of current brain tumor September 2005, in which 506 interviewees treatment. This is a non-invasive treatment with took part. The survey interviewees were asked: a quick capacity for predicting the extent of the Do you think that cancer is predestined, or is response to treatment which will in turn assist there a possibility of preventing certain types of in individually planning the treatment method cancer by taking precautions such as: quitting administered to each patient. It is hoped that smoking, avoiding unprotected sun exposure, the new study will assist in reducing exces- maintaining a proper diet and more? sive toxicity in treatment of cancer patients The interviewees in the survey were also asked: who do not respond properly to treatment, "If you contract cancer, God forbid, or any other and will also enable the capacity to select the acute disease, do you believe that you would appropriate treatment, at the earliest possible. receive the proper treatment?" The distribution The study examines the cell tissue properties of the public's responses was as follows: using an imaging method that is sensitive to the 1. I would receive the proper treat bio-physical make-up of the cell tissues based 47% ment on their water diffusion properties, called Diffu- 2. I would not receive the proper sion Weighted MRI. By implementing the above 38% treatment principles we may obtain a quick and precise 3. Do not know 15% diagnosis of the effectiveness of radiotherapy and brain radiosurgery. The research utilized It further emerged from the study that 37% of parameters presented in scientific research the public believes that smoking causes most studies which were proven in the past to have cases of cancer, 8% of the public believes that the capacity to predict the response of brain antennae and cellular phones cause most cases 86

of cancer, 6% believe that air pollution is the was passed on to Israel Makov, Teva CEO. In cause. The survey interviewees were asked: what his speech at the festive opening ceremony the in your opinion causes most cases of cancer? new Chairman said that he views this task to (answers1-5 were read to the interviewees and be a personal example of community service, they were asked to specify one answer only). and an additional and significant part of all the The distribution of the public's answers in activities related to social involvement and the survey was as follows: contribution to the community, which Teva as a company leads. Israel Makov lauded the 1. Smoking 37% longtime activity of the ICA, and its volunteer 6. Smoking + unhealthy diet + lack 33% spirit, based on values that espouse assuming of physical activity social responsibility for the fate of society in the 4. Antennae and cellular phones 8% State of Israel. He called upon the State of Israel 5. Air pollution 6% to prioritize increasing support for research proj- 7. All the answers (1 to 7) 2% ects and outstanding scientists and announced Teva's contribution to the ICA in the amount of 2. Unhealthy diet 1% one million shekels, to finance fellowship grants 3. Obesity and lack of exercise 1% for the research of cancer diseases (see further 8. Heredity 1% details separately). 9. Predestined 1% Dr. Shay Izraeli, Head of the Research Unit at 21. Nerves/emotional stress 1% the Pediatric Hematology Ward at Sheba Medical It goes without saying that it is currently known Center, reported on diagnosis and treatment of that a significant number of cancer diseases leukemia among children in Israel, and emphasized may be prevented. Adopting a healthier lifestyle that thanks to the activity of ICA, children who may significantly reduce the risk of contracting have cancer in Israel receive treatment similar prevalent cancer diseases. to that provided in the best medical centers in the world. Today, the medical centers succeed in curing 7 out of every 10 children who have "Door Knock" Fundraising leukemia, and to look at the children's parents Campaign Opening Cer- straight in the eye and say that their child has emony at the Presidential been given the best treatment. Miri Ziv, ICA Residence Director General, announced the approval for funding of the drug herceptin for breast cancer The ICA announced the opening of the 2005 "Door patients, which was an international precedent Knock" Fundraising Campaign on September made by the French government and called 8, 2005 in the presence of the President of the upon the Israeli government to act to include State of Israel, Mr. Moshe Katzav at the Presi- the drug in the health package in Israel. Dr. dential Residence in Jerusalem. The President Yitzhak Berlovitch, Deputy Director General of the State of Israel, Mr. Moshe Katzav, called of the Ministry of Health delivered a speech on upon all Israeli citizens to open their doors, their behalf of the Minister of Health. hearts and their pockets. Israel Makov, Teva CEO, was appointed "Door Knock" Fundraising Certificates of appreciation for activities advanc- Campaign Chairman for 2005, and will serve ing the fight against cancer were presented in this position during the coming year. Makov by the President of the State of Israel to Yakir replaced Muzy Wertheim who served in this Yotam, Spokesperson of Bezeq for the fund- Isreal Cancer Association position in 2004. During the ceremony the torch raising campaign held each 20th of he month, Annual Report 2006 87

with the proceeds dedicated to the operation fundraising campaign for 2005 and presented of the mobile mammography unit, and to Rafi it to pupils participating in the campaign, Dana Sadeh, CEO of the Isrotel Chain, and a longtime Gal, Chairperson of the Student Council of Ra- friend of the ICA, for the Chain's ongoing con- mat Hashron, David Yaakobovitz of Shalabim tribution to promoting research to improve the Yeshiva, and Iham Samara of Amal High School chances of a cure and to enhance the quality of in Tira. Sonita Stanselo a new immigrant from the life of children who have cancer. Dr. Francine United States who is a breast cancer survivor, Robinson, a dedicated ICA 'Yad Lehachlama' entertained the audience at the ceremony with volunteer received a certificate of appreciation harp renditions of Naomi Shemer's song "Lu for her activity which helped establish and run Yehi" and the theme song "Somewhere Over the "Look Good Feel Better" project in Israel. the Rainbow" (Me'ever Lkeshet Be'anan) from The Director General of the Presidential Resi- musical The Wizard of Oz. dence, Moshe Goral gave the first donation, a donation of the Presidential Residence in the amount of 5,000 shekels to the "Door Knock" 88

New Campaign marking "Door Knock" Fundraising Campaign under the slogan: "120,000 Cancer Patients Believe that You'll Open Your Doors to Them" A broad based campaign marking the opening of the "Door Knock" Fundraising Campaign aired at the end of September 2005. The campaign was aired through Gitam/BBDO which volunteered its services, bearing the slogan: "120,000 cancer patients believe that you'll open your doors to them". The campaign's objective was to increase awareness of the importance of ICA activity and to encourage people to donate to these activities. The campaign presented ICA activity which is made possible thanks to public donations, such as the financing of dozens of research studies of physicians and research scientists, aimed at finding a drug for the disease, conducting informational and educational activi- ties to increase awareness about cancer diseases among the general population, and more. The campaign was aired on Channel 1, Channel 2, Channel 10, Music Channel 24, the Sports Channel, Israel Plus Channel, YES Satellite Channels, satellite and cable channels of Ananei Communications, and included billboard advertising, Cananan (ad- vertising on buses), Zohar billboards, Efi-billboards on bus stops and billboards of the Tel Aviv Municipality. Additionally, advertisements appeared in the daily newspapers and on Shelly advertising postcards, and jingles were aired on Galatz and Galgalatz (IDF) radio stations, and on local radio stations. A TV clip that accompanied the campaign presented home-related situations in our lives – a father playing with his young son, a woman in her bedroom who hears the door bell ring, a student couple renovating their new home, with the common theme being the door bell ring. The ring draws the attention of those present at any moment and makes them take a break from what they're doing. Every time the ring is heard, the film stops and proceeds to the next situation. Towards the end, the significance of the ring is understood – the last situation is one where a young boy recovering from cancer is lying in bed at the hospital and his bell for calling the nurse is the ring that we have been hearing throughout the film. The film calls upon the consumer to contrib- ute to the "Door Knock" Fundraising Campaign and presents ICA activities that are made possible thanks to public donations. Gitam/BBDO advertising agency volunteered their services to produce the campaign.

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Special Collaborative Efforts for the benefit of the "Door Knock" Fundraising Campaign This is the first year of collaborative efforts between Charlton (Pay-per-view broadcasts) Company and the National League Teams. During the broadcast of Saturday games of the Israeli league, encounters were held live between children with cancer and their favorite football stars, with the meeting documented live with the sportscasters. The highlight was the interview with Yossi Benayoun at half time between Westham and Arsenal in the English National Football League games in which Benayoun stressed the importance of the "Door Knock" Fundraising Campaign and donations to the cause. "Door Knock" Fundraising Campaign Soars to Unprecedented Heights – Special Collaborative Effort between the ICA and IsraAir The "Door Knock" Fundraising Campaign soaring to great heights is an unprecedented project, the product of a collaborative effort between the ICA and IsraAir airlines. In this project, the IsraAir air crews raised funds among passengers on the company's inter- national and domestic flights during the month of October, with special envelopes for collecting funds produced by the ICA. Sabina Biran, IsraAir CEO, said that IsraAir was enlisted for the very first time to collaborate in the "Door Knock" Fundraising Campaign on aircraft, with the desire to assist the ICA in achieving the campaign's significant target. This collaboration is one of the many activities conducted by the company as part of its policy to assist the community to as great an extent as possible.

Closing of the "Door Knock" greetings underscoring the noteworthy efforts Fundraising Campaign and of the ICA volunteers and their contribution to Year of Activity for 2005 the fight against cancer. Miri Ziv, ICA Director General, warmly greeted the attendees and The annual closing ceremony for the year of gave an overview of ICA activity for 2005. Gabi activity for 2005 was held at the Givatayim Weiss, Branches and "Door Knock" Fundraising Theater. Hundreds of excited volunteers and Campaign Director commended and lauded the branch representatives gathered and arrived from all over the country for the traditional annual meeting. International flutist Amos Meller opened the morning's ceremony with his beautiful music playing. Mr. Benny Gaon, ICA President, who was unable to attend the event, sent his warm wishes to the volunteers. ICA Chairman, Prof. Robinson, Vice Chairman, Mr. Leon Recanati, "Door Knock" Fundraising Campaign Chair- man for 2005, Mr. Israel Makov, delivered 90

efforts of the dedicated volunteers who tirelessly presented fellowship grants to outstanding lend a hand to promoting the significant goals research scientists. This year, a Murphy Founda- of the battle against cancer diseases. Gabi tion Fellowship Grant was presented by Prof. gave an overview of the arrangements made Robinson. Cups, shields and certificates were for the "Door Knock" Campaign, forecasts and also awarded to outstanding "Door Knock" results and set main targets for the year 2006: Campaign volunteers and shields of apprecia- prioritizing and expanding activity of existing tion were presented in different categories. The chapters rather than establishing new chap- event climaxed with a musical performance ters. This expansion will be carried out on two rendered by Yaniv Paz-Levi, a young cancer levels – expanding current activity and entering survivor, who sang and danced to the music new areas of activity. The welfare activity that of a special song that he wrote. The audience supports and assists cancer patients was set was moved to tears and Yaniv's routine drew at the top of the list of priorities. Another high roaring applause. Mr. Avraham Azrzer delivered priority set for each branch was the launching greetings as a representative of the volunteers. of a fundraising event once a year. Prof. Yossi The performance delivered by comic Adir Miller, Yarden, Director of the Biological Control Dept. who was awarded a certificate of appreciation at the Weizmann Institute and Chairman of the by Gabi Weiss, closed the ceremony followed ICA Research Committee, gave the attendees by a lunch that was served to the volunteers; an overview of the importance of research and the meal was superb as usual.

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"120,000 cancer patients believe that you'll open your doors to them" Annual ‘Door Knock’ Fundraising 92 Campaign Chairmen

The following is a list of public figures who served as ‘Door Knock’ Campaign Chairman on behalf of the Israel Cancer Association. Former Chairmen and the positions held at the time of appointment:

1962– Lt. General (Res.) Mr. Haim Laskow (dec.), 1985– Mr. Mordechai Gur (dec.), Minister of Managing Director, Port Authority Health 1963– Attorney Gideon Hausner (dec.), Government 1986– Mr. Shlomo Lahat, Mayor of Tel Aviv Legal Advisor 1987– Mr. Yisrael Kessar, Secretary General, 1964– Mr. David Ben-Gurion (dec.), Israel’s Labor Union first Prime Minister and a Member of 1988– Mr. Dani Gillerman, President, Chamber Knesset of Commerce Association 1965– Mr. Kadish Luz (dec.), Knesset 1989– Mr. Leon Recanati, Co-Director, I.D.B. Speaker 1990– Mr. Ehud Olmert, Minister of Health 1966– Mr. Yisrael Barzilai (dec.), Minister of 1991– Mr. Simcha Dinitz, Chairman, Jewish Health Agency 1967– Mr. Yigal Alon (dec.), Minister of Labor 1992 – Mr. Eli Horowitz, Managing Director, Teva 1968– Mr. Teddy Kolleck, Mayor of Jerusalem Pharmaceutical Industries Ltd. 1969 – Mr. David Horowitz (dec.), Governor, 1993– Mr. Benny Gaon, Managing Director, Koor Bank of Israel Industries Ltd. 1970– Prof. Albert Sabin (dec.), President, 1994– Mr. Emanuel Gil, President, Elbit Weizmann Institute of Science 1995– Mr. David Wainshal, Managing Director, 1971– Mr. Victor Shem Tov, Minister of Health Migdal Insurance Ltd. 1972– Mr. Yosef Almogi (dec.), Minister of 1996– Mr. Yair Hamburger, Managing Director, Labor Shiloah-Harel Insurance Ltd. 1973– Mr. Shimon Peres, Minister of Defense 1997–Mr. Yaakov Peri, President and Managing 1974– Mr. Asher Yadlin (dec.), Chairman, Clalit Director, Celcom Healthcare Fund 1998– Ms. Galia Maor, Director General, Bank 1975– Dr. Yosef Burg (dec.), Minister of the Leumi Interior 1999– Mr. Shlomo Nechama, Managing Director, 1976– Mr. Mark Moshewitz (dec.), President, Arison Investments, Chairman of the Board Manufacturers Association of Directors, Bank Hapoalim 1977– Mr. , Minister of Housing and 2000– Mr. Kobi Alexander, Chairman of the Board Construction of Directors and International President, 1978– Mr. Yisrael Pollack (dec.), Industrialist, Comverse Technology Textile Conglomerate Owner 2001– Mr. Lev Leviev, Chairman, Africa Israel 1979– M r. Benno Gitter , E c o n o m i s t , Investments Businessman 2002– Mr. Yossi Meiman, President of Merhav 1980– Mr. Moshe Schnitzer, President, Israel Group and Chairman of the Board of Diamond Exchange Directors of Channel 10 1981– Mr. David Hachmey (dec.) Chairman, 2003– Mr. Shraga Biran, Attorney and Insurance Companies Association businessman 1982– Mr. Yekutiel Federman, Industrialist, 2004– Mr. Muzi Vertheim, Chairman Coca Cola Businessman Israel 1983– Mr. Aharon Meir (dec.), Managing Director, 2005– Mr. Israel Makov, CEO Teva Pharmaceutical Bank Hamizrahi Hameuhad Industries Ltd. Isreal Cancer Association 1984– Mr. Avraham Agmon (dec.), Managing 2006– Mr. Avigdor Kaplan, CEO of Clal Insurance Annual Report 2006 Director, Delek Co. Company Bequests, Legacies and Commemorations 93

Bequests and Legacies The Israel Cancer Association deeply appreciates all its friends and volunteers who during their lifetime left special bequests to continue contributing to ICA activities for cancer patients and their families.

Abramovitz Yitzhak Aperiasky Berta Jerusalem Arenheim Hildegard Mina Kfar Saba Atun Kalima Babi Herzliya Ben-Yosef Hava Rishon LeZion Doff Devora Haifa Even Shoshana Be'er Sheva Favius Bonatza Eva Holon Gantz Yitzhak Haifa Glogovsky Hava Bat Yam Hefetz Efrat Tel Aviv Klein Irvin Ra'anana Korner Launta Bat Yam Lubinsky Rafael Ra'anana Rubin Tchepnik Ludvika Kfar Saba Tankos Esther Tel Aviv Wolf Helen France Zara Ritova Tel Aviv Zilberstein Orit Be'er Sheva

Commemorations Commemorations honoring the memory of loved ones may be made through the Israel Cancer Association in several ways: The name of the loved one may be engraved on an ornate plaque on the Commemora- tive Wall situated in the Sir Charles Clore Hostel garden, or in the ICA offices, or in dif- ferent hospital wards around the country. Commemorative Wall in the Sir Charles Clore Hostel garden in Givatayim. The Israel Cancer Association 94 2005-2006

Executive Board Dr. Y. Balshar IMA Chairman Ms. Orna Banai Actress Prof. E. Robinson Chairman Prof. R. Bar Internal Medicine, Mr. L. Recanati Vice Chairman Technion Mr. B. Gaon President Prof. G. Barabash Hospital Director Prof. A. Durst Dr. Y. Barel Hospital Director Mr. Y. Feldshaw Dr. S. Batsia Public Figure Prof. M. Mittleman Prof. G. Ben-Ari Surgeon Prof. V. Rotter Prof. Y. Ben-Bassat Hematologist Ms. N. Ben-Elisar Chairperson, Ms. R. Shitrit Chairperson of Foreign Jerusalem Branch Relations Dept. Prof. M. Ben-Harosh Pediatric Oncologist Prof. G. Rennert Epidemiologist - ICA Mr. A. Ben-Nun Public Figure Advisor on Epidemiolo- gy and Cancer Control Prof. H. Ben-Shachar Public Figure Dr. Y. Alkelai Dermatologist - ICA Mr. R. Ben-Shaul Corporate Executive Advisor on Early Detection of Skin Mr. S. Biran Attorney Cancer Prof. H. Brenner Oncologist Prof. R. Shafir Plastic Surgeon - ICA Judge A. Carmi Advisor on Educational Activities in Schools Prof. R. Catane Oncologist Prof. S. Chaitchik Oncologist Board of Trustees Ms. N. Chelo Local Authority Treasury Ms. S. Eban Founding President, Public Figure Mr. Y. Ciechanover Public Figure Mr. B. Gaon President, Corporate Prof. Y. Cohen Oncologist Executive Prof. Y. Danon Former Hospital Prof. E. Robinson Chairman Director Mr. L. Recanati Vice Chairman, Mr. A. Dar Actor Corporate Executive Mr. Y. Dar Managing Director, Judge S. Adler President of the Coop Haribua National Labour Hakacho Relations Board Mr. G. Davidi Mr. D. Agmon Public Figure Mr. Y. Dori President Dori Group Ms. S. Akerstein CEO, Akerstein Mr. B. Dotan Public Figure Ms. G. Almagor Chairperson, Tel Aviv Ms. A. Dulzin Public Figure Branch Prof. A. Durst Surgeon Ms. Y. Alon Chairperson, Holon Branch Ms. Y. Efron Director General, Oceana Dr. A. Ambon Hospital Director Judge Eilon Retired Judge Prof. A. Aviram Gartner Institute Mr. A. Eiran Public Figure Isreal Cancer Association Dr. A. Azizi Dermatologist Annual Report 2006 95

Dr. Y. Farbstein Hospital Director Prof. Y. Menczer Gyno-oncologist Mr. Y. Feldshaw Public Figure Ms. L. Meridor Chairperson, Bezeq International Prof. B. Fiyora Gyno-oncologist Prof. J. Mishel Hospital Director Prof. B. Freund Surgeon Prof. M. Mittleman Internist Ms. T. Geva Public Figure Dr. M. Modaei CEO Sarel Mr. A. Gil Business Person Prof. S. Mor Yosef Hospital Director Mr. Y. Ginsburg Company CEO Mr. S. Nehama Chairman of Arison Ms. T. Gozanski Public Figure Investments and of Dr. A. Hai-Am Hospital Director the Board of Directors, Bank Hapoalim Prof. A. Halevi Surgeon Mr. Y. Nimrodi Public Figure Prof. Y. Halevi Hospital Director Prof. A. Novogrodest- Cancer Researcher Mr. A. Horowitz Chairman, Teva ky Prof. M. Inbar Oncologist Dr. D. Oppenheim Hospital Director Prof. Y. Insler Gynecologist Prof. Y. Orgler Chairman of the Board, Prof. A. Israeli Ministry of Education Stock Exchange Director General Prof. T. Peretz Oncologist Mr. A. Kaplan Managing Director, Clal Insurance Mr. Y. Perry Chairman, Bank Mizrachi Prof. Y. Kedar Scientist Dr. Y. Peterburg CEO, Celcom Ms. A. Kimchi Health Educator Prof. S. Pinchas Former Hospital Prof. Y. Klausner Surgeon Director Ms. M. Klein Former Director Ms. D. Rabin-Phi- Public Figure General, ICA losoph Ms. L. Koenig Actress Prof. E. Rachmilewitz Hematologist Prof. A. Kuten Oncologist Prof. B. Ramot Hematologist Mr. G. Lahav Public Figure Ms. T. Raveh Attorney Mr. D. Lautman Chairman, Delta Prof. M. Ravid Internist Prof. S. Lavi Scientist Prof. G. Rechavi Hematologist Prof. S. Lelchuk Surgeon Prof. G. Rennert Epidemiologist Mr. D. Levitan Public Figure Dr. M. Rimon Surgeon Mr. L. Leviev Business Person Prof. M. Roa Hospital Director Dr. M. Lifshitz Clalit Healthcare Prof. P. Rosen Gastroenterologist Services Prof. V. Rotter Scientist Prof. A. Lubin Nuclear Medicine Prof. Y. Rowe Hematologist Ms. A. Manoach Public Figure Mr. A. Sadeh Public Figure Ms. G. Maor Director General, Bank Leumi Ms. R. Saker Public Figure Dr. M. Mashiach Hospital Director Mr. A. Sapir Public Figure 96

Prof. M. Schlesinger Scientist Ms. D. Stern Public Figure Prof. P. Schwartzman Director, Family Medicine Prof. A. Sulkes Oncologist Dept., Beer Sheva Mr. D. Tal Knesset Member Ms. A. Serugi Public Figure Prof. H. Tabenkin Director of the Family Prof. A. Shani Oncologist Medicine Ward at Emek Hospital Prof. M. Shani Gartner Institute Dr. D. Tchernihovsky Ad-hoc Advisor Ms. M. Shazifi Chairperson, Haifa on Medical Diet/ Branch Economics Prof. Y. Sheinfeld Internist Mr. D. Wainshal Public Figure Prof. S. Shemer General Manager, Prof. Y. Weitz Scientist Maccabi Healthcare Services Prof. Y. Yitzhak Radiologist Dr. S. Sherf Hospital Director Prof. Y. Yodfat Family Physician MK Mr. M. Shitrit Former Minister of Dr. G. Zaidan Oncologist Justice Prof. A. Zeligson Hematologist Ms. R. Shitrit PR Rep., Chairperson Dr. Y. Zilberg Hospital Director of the ICA Foreign Re- lations Division Advocate S. Zisman Public Figure Prof. S. Slavin Hematologist

Early Detection Committee Committee mem- ber since Prof. M. Green Chairman - Israeli Disease Control Center,Tel Hashomer 1992- Chair since 2001 Dr. Y. Dresner Family Medicine 2003 Prof A. Friedman Genetics, Sheba Medical Center 2006 Dr. D. Gefen Oncologist, Soroka Medical Center 1998 Dr. M. Haj Breast Center, Nahariya 2002 Dr. T. Karni Surgeon, Assaf Harofeh Hospital 2003 Prof. M. Kraus Surgeon, Rambam Medical Center 2005 Prof. H. Levavi Gyno-oncologist, Belinson Medical Center 2000 Prof. H. Matzkin Urologist, Ichilov Medical Center 1998 Prof. Y. Niv Gastroenterologist, Belinson Medical Center 2006 Prof. G. Rennert ICA Adviser on Early Detection Dr. S. Sadetzki Epidemiologist, Sheba Medical Center, Tel Hashomer 2000 Dr. M. Sklare-Levi Imaging, Hadassah Ein Karem Medical Center 2006 Dr. G. Zaidan Oncologist, Rebecca Sieff Hospital 2006 Dr. S. Zitron Urologist, Barzilai Hospital 1998 Isreal Cancer Association Annual Report 2006 97

Medical & Welfare Services Committee

Committee member since Prof. A. Durst Chairman – Surgeon Bikur Holim Hospital 1995 Chair since 1999 Ms. I. Ben-Shachar Social Worker, Ministry of Health 1996 Dr. M. Cohen Social Worker, Haifa University 2005 Dr. A. Fenig Radio-oncologist, Belinson Medical Center 2000 Dr. A. Gez Oncologist, Rambam Medical Center 2000 Dr. M. Gottfried Oncologist, Meir Hospital 2006 Dr. A. Hubert Oncologist, Hadassah Medical Center, Ein Karem 2002 Dr. O. Merimski Oncologist, Ichilov Medical Center 1999 Ms. S. Reicher Nursing Services, Ministry of Health 2002 Ms. T. Sadeh Clalit Healthcare Services 1997/8 Dr. S. Winker Family Medicine 2006 Dr. Y. Yaniv Pediatric Hemato-oncologist, Schneider Children’s Medi- 2000 cal Center

Data Collection and Follow-up Committee Committee member since Dr. Y. Rosenblum Medicine Division-Meuhedet Healthcare Fund 1999 - Chair Dr. M. Barchana Epidemiologist, Cancer Registry Oncologist, Kaplan 1995 Medical Center Dr. N. Ben-Baruch 1998 Prof. D. Edreka Oncologist, Sheba Medical Center Tel Hashomer 2000 Dr. H. Goldberg Oncologist, Rambam Medical Center 1998 Dr. B. Uzieli Oncologist, Hadassah Medical Center, Ein Karem 1998

Professional Training Committee Committee member since Prof. A. Sulkes Chairman, Oncologist, Belinson Medical Center 1999 – Chair since 1999 Dr. S. Ariad Oncologist, Soroka Medical Center 1996 Prof. A. Golik Internist, Assaf Harofeh Hospital 1998 Prof. M. Gutman Surgeon, Meir Hospital 2005 Dr. S. Izraeli Pediatric Hemato-oncologist, Sheba Medical Cente 1999 98

Dr. S. Nakar Family Medicine, Clalit Healthcare Services 2005 Dr. S. Reiss Family Medicine – Haifa 2001 Dr. S. Reizel Oncologist, Belinson Medical Center 1999 Prof. S. Schneibaum Surgeon, Ichilov 2005

Research Committee Committee member since late Prof. S. Segal Chairman, Scientist, Ben-Gurion University Chairman from 2003-6 Prof. R. Apte Scientist, Ben-Gurion University 2000 Prof. N. Arber Gastroenterologist, Ichilov Medical Center 1999 Prof. A. Bilan Pediatric Hemato-oncologist, Wolfson Medical Center 2005 Prof. R. Catane Oncologist, Sheba Medical Center, Tel Hashomer 2005 Prof. N. Haim Oncologist, Rambam Medical Center 1998 Prof. M. Horowitz Scientist, Tel Aviv University 2002 Prof. O. Kaplan Surgeon, Ichilov Medical Center 2000 Dr. B. Leshem Chief Scientist's Office, Ministry of Health 2005 Prof. T. Peretz Oncologist, Hadassah Medical Center, Ein Karem 1999 Prof. E. Shohami Pharmacologist, Hebrew University 1999 Prof. Z. Solomon School of Social Work, University of Tel Aviv 2001 Prof. A. Spielberg Hematologist, Rabin Medical Center 2005 Prof. Y. Volodevski Oncologist, Hadassah Ein Karem and the Technion 2003 Prof. Y. Yarden Scientist Chairman 2006 Dr. Y. Zendbenk Pathologist, Assaf Harofeh Hospital 2002

Psycho-oncological Research Sub-Committee Dr. M. Cohen Social Work, Haifa University Prof. N. Haim Oncologist, Rambam Medical Center Dr. Nahshoni Psychiatrist, Rabin Medical Center Prof. S. Perry Social Work, Rabin Medical Center Prof. E. Shohami Pharmacologist, Hebrew University Prof. Z. Solomon School of Social Work, University of Tel Aviv

Isreal Cancer Association Annual Report 2006 99

Committee for Advanced Studies and Conferences Abroad

Committee member since Dr. R. Appelbaum Chairman- Oncologist, Rambam Medical Center 1994 – Chair since 1999 Prof. U. Beller Gyno-oncologist, Sha’arei Tzedek Hospital 2000 Dr. A. Figer Oncologist, Ichilov Medical Center 1999 Prof. M. Pappa Breast Surgeon, Sheba Medical Center, Tel Hashomer 1999 Dr. S. Perry Social Services, Belinson Medical Center 2002 Dr. N. Remo Pediatric Oncologist, Hadassah Medical Center, Ein Karem 1995/6 Dr. A. Sela Oncologist, Assaf Harofeh Hospital 2002 Prof. L. Vardiman Cancer Researcher, University of Tel Aviv 1999 Dr. M. Vigoda Radiotherapy, Hadassah Medical Center, Ein Karem 2002 Ms. O. Yacobson Nursing Services, Clalit Healthcare Services 1996

Audit Committee Committee member since Prof. Y. Orgler Chairman – Chairman of the Board of Directors, Stock Exchange 1993 Mr. D. Levitan Company Executive 2002 Mr. G. Na’aman 2001

Finance Committee Committee member since Prof. Y. Orgler Chairman – Chairman of the Board of Directors, Stock Exchange 1993 Mr. D. Levitan Company Executive 2002 Mr. G. Na’aman 2001 Prof. A. Ofer Tel Aviv University 2005 Mr. A. Sapir Public Figure 1994 Mr. Y. Shahak CPA 2005 Dr. D. Yariv Bank of Israel 2005 Dr. Z. Yosef IDB 2001 Ms. A. Zochovitzky CPA, Company CEO 2003 100

Investments Committee

Committee member since Dr. R. Eldor Chairman 2000 Mr. D. Friedman Chairman, Union Bank 2000 Mr. Z. Kenan Former Chairman of Mehadrin Prior 2000 Prof. A. Ofer Tel Aviv University 2005 Mr. A. Sapir Public Figure 2000 Mr. Y. Toitsh 2005 Dr. D. Yariv Bank of Israel 2005 Dr. Z. Yosef IDB 2002

Advisory Committee on Environmental Carcinogens Committee member since Dr. Y. Shacham Expert on Carcinogens – Fetal Health Institute 1994 – Chair since 2002 Dr. M. Barhanna Cancer Registry Unit, Ministry of Health Dr. S. Brenner Physicist, Ministry of Environment 1990 Prof. Y. Cohen Oncologist, Soroka Medical Center 2003 Ms. D. Cohen Ministry of Health 1999 Eng. T. Enavy Ministry of Health 1998 Dr. M. Freund Ministry of Agriculture 1996 Dr. Y. Katz District Pharmacist, Coastal Plain Region Dr. S. Kendel Physicist, Nuclear Research Center, Nahal Sorek Prof. Y. Lerman Occupational Physician – Clalit Healthcare Services 2002 Dr. A. Levinger Physicist, Hadassah Medical Center, Ein Karem Mr. M. Levita Physicist, Ichilov Medical Center 1995 Dr. E. Neeman Environment Institute 1995 Ms. I. Ortenberg Ministry of Environment 2002 Mr. A. Pardo Environment Center 1998 Dr. A. Priel Ben-Gurion University Prof. G. Rennert Epidemiologist, Carmel Hospital Prof. Y. Riback Ichilov Medical Center 1991 Ms. R. Sapir Pharmacist, Shaarei Tzedek Medical Center Prof. T. Schlesinger Nuclear Physicist, Nachal Sorek 1987

Isreal Cancer Association Dr. A. Stern Atomic Energy Council 1998 Annual Report 2006 101

Dr. R. Versno Food and Nutrition Services, Ministry of Health Dr. A. Weiner Rambam Medical Center Dr. A. Ziv Food Services, Ministry of Health 1998 Special Advisory Committees

Dermatology: Prof. R. Shafir Coordinator – Plastic Surgery, Tel Aviv Sourasky Medical Center Prof. Y. Alkalay Dermatology, Maccabi Healthcare Services Dr. A. Avinoach Pathology, Wolfson Medical Center Prof. R. Bergman Dermatology, Rambam Medical Center Dr. A. Chodek Dermatology, Belinson Medical Center Dr. F. Feldman Dermatologist, Clalit Healthcare Services Dr. Y. Hershy Chairman Plastic Surgery Association Dr. M. Lotam Dermatology, Hadassah Medical Center, Ein Karem Mgar. A. Marom Senior Assistant to Pharmacology Division Manager Dr. D. Mimuni Belinson Medical Center Dr. N. Nathanson Dermatologist, IDF Dr. Y. Pappo Surgery, Assaf Harofeh Hospital Dr. Pavlotzky Dermatologist, Sheba Medical Center Prof. L. Rosenberg Plastic Surgery, Soroka Medical Center Dr. Y. Shechter Oncology, Sheba Medical Center, Tel Hashomer Dr. Y. Tzhelinski Plastic Surgery, Sheba Medical Center, Tel Hashomer Dr. R. Wolf Kaplan Medical Center

Lung: Dr. M. Kropasky Coordinator – Lung Institute, Sheba Medical Center, Tel Hashomer Dr. Y. Ben-Dov Lung Institute, Sheba Medical Center, Tel Hashomer Dr. L. A. Besset Lung Institute, Rambam Medical Center Prof. A. Eliraz Lung Institute, Kaplan Medical Center Dr. D. Geffen Oncology, Soroka Medical Center Dr. M. Gottfried Oncology, Meir Hospital Dr. M. Kremer Lung Institute, Belinson Medical Center Dr. B. A. Sela Pathological Chemistry Institute, Sheba Medical Center, Tel Hashomer Dr. D. Shacham Guided Imaging, Hadassah Medical Center, Ein Karem Dr. A. Sichon Oncology, Assaf Harofeh Hospital 102

Intestinal Tract: Dr. A. Figar Coordinator – Oncology, Tel Aviv Sourasky Medical Center Prof. N. Arber Gastroenterology, Tel Aviv Sourasky Medical Center Dr. A. Benny Oncology, Rambam Medical Center Dr. B. Brenner Belinson Medical Center Dr. Z. Fireman Gastroenterology, Hillel Yaffe Medical Center Prof. E. Friedman Onco-genetics, Sheba Medical Center, Tel Hashomer Prof. P. Greif Surgery, Belinson Medical Center Dr. A. Hubert Oncology, Hadassah Medical Center, Ein Karem Dr. Y. Ilone Internal Medicine, Hadassah Medical Center, Ein Karem Prof. H. Kashtan Surgery, Kaplan Medical Center Prof. B. Klein Oncologist, Meir Hospital Prof. Y. Neev Gastroenterology, Belinson Medical Center Prof. M. Rabaw Surgery, Tel Aviv Sourasky Medical Center Prof. A. Rivkind Surgery, Hadassah Medical Center, Ein Karem Prof. A. Shani Oncology, Kaplan Medical Center Prof. S. Shneibaum Surgery, Tel Aviv Sourasky Medical Center Ms. R. Tziperstein Stoma Nursing Services, Tel Aviv Sourasky Medical Center Dr. N. Woloch Assaf Harofeh Hospital Dr. Y. Ziv Gastroenterology, Assaf Harofeh Hospital

Breast: Dr. N. Ben-Baruch Coordinator - Oncology, Kaplan Medical Center Dr. T. Elweiss Surgery, Hadassah Mt. Scopus Dr. A. Evron Oncology, Assaf Harofeh Hospital Dr. H. Goldberg Oncology, Rambam Medical Center Dr. H. Gutman Surgery, Belinson Medical Center Dr. Neora Yael Hahoshen Oncology, Tel Aviv Sourasky Medical Center Dr. I. Kadmon Breast Care Nurse, Hadassah Medical Center, Ein Karem Dr. H. Kaplan Plastic Surgery, Sheba Medical Center, Tel Hashomer Dr. B. Kaufman Oncology, Sheba Medical Center, Tel Hashomer Prof. M. Kerner Pathology, Rambam Medical Center Prof. B. Klein Oncology, Meir Hospital Dr. M. Kurtz Surgery, Soroka Medical Center Dr. A. Nissan Oncology, Hadassah Medical Center, Ein Karem Prof. M. Pappa Surgery, Sheba Medical Center, Tel Hashomer Ms. R. Peleg Physiotherapist, Tel Aviv Sourasky Medical Center

Isreal Cancer Association Prof. T. Peretz Oncology, Hadassah Medical Center, Ein Karem Annual Report 2006 103

Ms. D. Sadeh-Tessa Social Worker, Tel Aviv Sourasky Medical Center Dr. F. Sperber Breast Care Center, Tel Aviv Sourasky Medical Center Dr. Y. Shtadler Surgeon, Tel Aviv Sourasky Medical Center

Urology: Prof. O. Nativ Coordinator – Urology, Bnei Zion Hospital Dr. Y. Chen Urology, Tel Aviv Sourasky Medical Center Dr. A. Gez Oncology, Rambam Medical Center Lenny Hirsh Prostate cancer patient Dr. Menahem Laufer Urology, Sheba Medical Center, Tel Hashomer Dr. I. Leibowitz Urology, Meir Hospital Prof. A. Lindner Urology, Assaf Harofeh Hospital Prof. H. Matzkin Urology, Tel Aviv Sourasky Medical Center Ms. A. Morag Nursing Services, Sheba Medical Center, Tel Hashomer Dr. A. Neuman Oncology, Meir Hospital Prof. Y. Rimon Urology, Sheba Medical Center, Tel Hashomer Prof. A. Sela Oncology, Assaf Harofeh Hospital

Neuro-oncology: Dr. S. Constanini Neurology, Tel Aviv Sourasky Medical Center Ms. A. Friedman Pediatric Neurosurgery, Tel Aviv Sourasky Medical Center Dr. D. Loven Oncology, Haemek Medical Center Dr. S. Maimon Neurology, Belinson Medical Center Dr. R. Pfeffer Oncology, Sheba Medical Center, Tel Hashomer Dr. T. Ram Neuro-surgery, Tel Aviv Sourasky Medical Center Dr. M. Sadeh Neuro-psychology, Israel Cancer Association Ms. R. Seat Social Services, Sheba Medical Center, Tel Hashomer Prof. T. Segal Neuro-oncology, Hadassah Medical Center, Ein Karem Dr. R. Speiglman Neurology, Sheba Medical Center, Tel Hashomer Dr. T. Tzuk-Sheena Neuro-oncology, Rambam Medical Center

Pediatrics: Dr. Y. Yaniv Coordinator – Pediatric Oncology, Schneider Children’s Medical Center Prof. M. Ben-Harush Pediatric Oncology, Rambam Medical Center Ms. A. Buchval Nursing Services, Schneider Children’s Medical Center Dr. S. Constanini Neurology, Tel Aviv Sourasky Medical Center Ms. D. Gerbler Head Nurse, Palliative Care, Sheba Medical Center, Tel Hashomer 104

Dr. Y. Kapalushnik Pediatric Oncology, Soroka Medical Center Dr. Y. Meller Orthopedic Oncology, Tel Aviv Sourasky Medical Center Dr. M. Michowitz Neuro-surgery, Schneider Children’s Medical Center Dr. N. Remo Oncology, Hadassah Medical Center, Ein Karem Dr. M. Sadeh Pediatric Neuro-psychology, Israel Cancer Association Dr. A. Toren Pediatric Oncology, Sheba Medical Center, Tel Hashomer Dr. M. Weintraub Pediatric Oncology, Hadassah Medical Center, Ein Karem

Palliative Care: Ms. S. Ben-Ami Coordinator – Nursing Services, Clalit Healthcare Services, Tel Aviv District Dr. F. Barak Oncology, Barzilai Hospital Dr. G. Bar Sela Oncology, Rambam Medical Center Prof. R. Catane Oncology, Sheba Medical Center, Tel Hashomer Dr. N. Cherney Pain Clinic, Sha’arei Tzedek Hospital Dr. A. Eisenberg Pain Clinic, Rambam Medical Center Dr. S. Perry Social Services, Belinson Medical Center Dr. Y. Singer Home Hospice, Beer Sheva Dr. A. Waller Hospice, Sheba Medical Center, Tel Hashomer

Gyneco-oncology: Dr. S. Reizel Coordinator – Oncology, Belinson Medical Center Dr. D. Beck Gyneco-oncology, Rambam Medical Center Prof. G. Ben-Baruch Gyneco-oncology, Sheba Medical Center, Tel Hashomer Prof. A. Cohen Gynecology, Meir Hospital Ms. Z. Duvdevani Retiree Dr. A. Fenig Oncology, Belinson Medical Center Dr. E. Fishman Gyneco-oncology, Meir Hospital Dr. H. Levavi Gyneco-oncology, Belinson Medical Center Dr. T. Levi Gyneco-oncology, Wolfson Medical Center Prof. E. Levi-Lahad Genetics, Sha’arei Tzedek Hospital Dr. D. Meirov Gynecology, Sheba Medical Center, Tel Hashomer Dr. A. Rosenblatt Oncology, Rambam Medical Center

Genetics and Bio-markers: Dr. S. Argov Coordinator – Pathology, Soroka Medical Center Dr. V. Barak Oncology Lab, Hadassah Medical Center, Ein Karem Dr. A. Birk Genetics, Soroka Medical Center Isreal Cancer Association Prof. R. Catane Oncology, Sheba Medical Center, Tel Hashomer Annual Report 2006 105

Dr. A. Fieder Gastroenterology, Sheba Medical Center, Tel Hashomer Prof. A. Friedman Genetics, Sheba Medical Center, Tel Hashomer Dr. R. Gershoni-Baruch Genetics, Rambam Medical Center Prof. A. Levi-Lahad Genetics, Sha’arei Tzedek Hospital Dr. A. Or-Ortergar Genetics, Tel Aviv Sourasky Medical Center Dr. M. Sagi Genetics, Hadassah Medical Center, Ein Karem Dr. M. Shochat Genetics, Belinson Medical Center

Medications: Prof. A. Gabizon Coordinator – Oncology, Sha’arei Tzedek Hospital Prof. N. Chaim Oncology, Rambam Hospital Prof. D. Edreka Oncology, Sheba Medical Center, Tel Hashomer Prof. M. Inbar Oncology, Sourasky Medical Center, Tel Aviv Prof. E. Livneh Microbiology, Ben-Gurion University Prof. A. Shani Oncology, Kaplan Medical Center Prof. A. Sulkes Oncology, Belinson Medical Center Dr. T. Tishler Oncology, Sheba Medical Center, Tel Hashomer

Hemato-oncology: Prof. D. Ben-Yehuda Coordinator – Hematology, Hadassah Medical Center, Ein Karem Dr. R. Appelbaum Oncology, Rambam Medical Center Prof. A. Balin Pediatric Hemato-oncology, Wolfson Medical Center Prof. Y. Cohen Oncology, Soroka Medical Center Prof. M. Mitelman Internal Medicine, Tel Aviv Sourasky Medical Center Prof. A. Nagler Hematology, Sheba Medical Center, Tel Hashomer Prof. M. Prokochimer Hematology, Belinson Medical Center Prof. Y. Row Bone Marrow Transplants, Rambam Medical Center Prof. M. Shaklai Hematology, Belinson Medical Center Prof. A. Speilberg Hematology, Belinson Medical Center Radiotherapy: Prof. A. Kuten Coordinator – Oncology, Rambam Medical Center Dr. R. Bar-Druma Oncology, Rambam Medical Center Prof. Y. Cohen Oncology, Soroka Medical Center Dr. B. Koren Oncology, Tel Aviv Sourasky Medical Center Dr. A. Fenig Oncology, Belinson Medical Center Dr. S. Fireman Oncology, Soroka Medical Center Dr. R. Pfeffer Oncology, Sheba Medical Center, Tel Hashomer Dr. M. Vigoda Oncology, Hadassah Medical Center, Ein Karem 106

Orthopedics: Prof. Y. Meller Oncological Orthopedics, Tel Aviv Sourasky Medical Center Dr. A. Merimski Surgeon, Tel Aviv Sourasky Medical Center Dr. Meushar Orthopedics, Hadassah Medical Center, Ein Karem Dr. M. Moses Pathology, Tel Aviv Sourasky Medical Center Dr. M. Seli Orthopedics, Sheba Medical Center, Tel Hashomer

Ear, Nose and Throat: Prof. R. Feinmesser Ear Nose Throat, Belinson Medical Center Prof. D. Felis Ear Nose Throat, Tel Aviv Sourasky Medical Center Dr. F. Kornbrot Speech Rehabilitation, Israel Cancer Association Dr. M. Litner Tel Aviv University Dr. Maharshak Oncology, Belinson Medical Center Dr. Ofir Ear Nose Throat, Meir Hospital Dr. A. Rosenblatt Oncology, Rambam Medical Center Dr. H. Sela Ear Nose Throat, Hadassah Medical Center, Ein Karem

Psycho-oncology: Ms. R. Abramov Social Services, Hadassah Medical Center, Ein Karem Prof. L. Baider Psycho-oncology, Hadassah Medical Center, Ein Karem Ms. S. Carmel Ben-Gurion University Dr. M. Cohen Oncology, Rambam Medical Center Prof. A. Henig Soroka Medical Center Dr. S. Perry Oncology, Belinson Medical Center Dr. R. Yaakovi Psychology Department, Tel Aviv University

Imaging: Dr. A. Angel Radiology, Rambam Medical Center Dr. A. Even Sapir Nuclear Medicine, Tel Aviv Sourasky Medical Center Prof. Gomori Radiology, Hadassah Medical Center, Ein Karem Dr. Gornstein Rebecca Sieff Hospital Prof. M. Greif Radiology, Tel Aviv Sourasky Medical Center Dr. A. Israel Nuclear Medicine, Rambam Medical Center Prof. Y. Kraus Nuclear Medicine, Hadassah Medical Center, Ein Karem Dr. M. Shapira Radiology, Meir Hospital Dr. F. Sperber Mammography Unit, Tel Aviv Sourasky Medical Center Isreal Cancer Association Annual Report 2006 107

Complementary Medicine: Prof. E. Robinson Coordinator – Israel Cancer Association Dr. G. Bar-Sela Oncology, Rambam Medical Center Prof. R. Catane Oncology, Sheba Medical Center Prof. D. Edreka Oncology, Tel Aviv Sourasky Medical Center Dr. A. Kaspi Oncology, Davidoff Center Prof. A. Kuten Oncology, Rambam Medical Center Prof. S. Pintov Complementary Medicine, Assaf Harofeh Hospital Dr. L. Schechter "Natural Maccabi", Maccabi Healthcare Services, Complementary Medicine Dr. N. Sheinman Body and Soul Medical Center, Ramat Hasharon Dr. Y. Ziv-Ner Complementary Medicine, Sheba Medical Center

Cancer Prevention: Prof. N. Arber Gastroenterology, Tel Aviv Sourasky Medical Center Mr. Y. Lahav Clinical Nutritionist, Wingate Institute Ms. A. Raz Dietician, Tel Aviv Sourasky Medical Center Prof. G. Rennert Community Medicine and Epidemiology, Carmel Hospital Dr. N. Shapira Certified Dietician Dr. Y. Yarom Meuhedet Healthcare Services, Sports

Thyroid Cancer: Dr. A. Cohen Endocrinologist, Sheba Medical Center, Tel Hashomer Prof. T. Dikstein Endocrinologist, Bnei Zion Hospital Dr. T. Horn Nuclear Medicine, Assaf Harofeh Hospital Dr. Liel Endocrinologist, Soroka Medical Center Dr. M. Malul Isotopes, Meir Hospital Dr. S. Mechlis Nuclear Medicine, Belinson Medical Center Prof. N. Stern Endocrinologist, Tel Aviv Sourasky Medical Center Dr. B. Uzieli Oncology, Hadassah Medical Center, Ein Karem Dr. M. Weiss Endocrinology, Assaf Harofeh Hospital Dr. G. Zidan Oncologist, Rebecca Sieff Hospital

Advisors: Attorney Y. Horesh S. Horowitz and Associates Legal Advisor Luboshitz Kasirer – Ernst & Young Chartered Accountants R. Aharonovitch Computing Consultant A. Ben Cochav Computing Consultant 108

Administration and Department Directors: Ms. M. Ziv Director General Ms. L. Glazer Assistant Director General Mr. M. Bar Haim Chief Financial Officer Ms. N. Inbar Spokesperson and Director, Public Education and Information Department Mr. G. Weiss Head of Branches Dept. and ‘Door Knock’ Fundraising Campaign Headquarters Mr. N. Bigger Director, Marketing and Operations Department Ms. L. Cohen Director, Rehabilitation and Welfare Department Ms. R. Edan Director, Human Resources Mr. A. David Director, Maintenance and Logistics Mr. S. Dolinski Internal Comptroller

Isreal Cancer Association Annual Report 2006 ICA Branches Abroad 109

ENGLAND HOLLAND Friends of the Israel Cancer Association in Friends of the Israel Cancer Association London In Holland Striching B.K.I. A Registered Chairty No.260710 Register Amsterdam Nr. 204207 Ms.Vered Aaron C/o Mr. Robert Drake Berkeley Square 22 Viveweg 11 London W1J 6EH 2243 HR Wassenaar England Holland

GERMANY SWITZERLAND

Berlin Verein zur Forderung der krebsforschung in Israel Deutsch Israelische Hilfe fur Krebskranke C/o Dr. Ronald Fried Kinder e.V Ruetimyer Str.26 C/o Albeck-Zehden 4054 Basel Switzerland Frau Beatrice Laub Kurfurstendamm 63 10707 Berlin, Germany USA Israel Cancer Association, USA Frankfurt 525 South Flagler Drive, suite 202, West Palm Beach FL 33401 Frankfurter Gesellschaft der Freunde und USA Forderer der Krebsbekampfung in Israel Fax (561) 832-9277/ (561) 832-9337 e.V www.icausa.org Vereinsregister Nr.8383 [email protected] Mrs.Petra Kaffeesieder Am Lindenbaum 6 60433 Frankfurt CANADA Germany Mr. Doron opher 142 Glen Park Ave. Munich Toronto,Ontario Gesellschaft zur Forderung der Krebshilfe M6B 2C5 CANADA in Israel Komitee fur Bayern, Munich C/o Mrs. Anita Kaminski Bocklin Str.12 80636 Munich, Germany