DOCSLIB.ORG

ENIGMA INDEPENDENT EVENT AUDITS ENIGMA Independentunbiased Intelligence EVENT for Senioraudits Marketers Unbiased Intelligence for Senior Marketers

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
ENIGMA INDEPENDENT EVENT AUDITS ENIGMA Independentunbiased Intelligence EVENT for Senioraudits Marketers Unbiased Intelligence for Senior Marketers PREVIEW Titles VERSION ENIGMA INDEPENDENT EVENT AUDITS ENIGMA INDEPENDENTUnbiased Intelligence EVENT for SeniorAUDITS Marketers Unbiased Intelligence for Senior Marketers 2017 Vans US Open of Surfing 2016 STATE FAIR OFHuntington TEXAS Beach, California Dallas, Texas July 29 - August 6, 2017 September 30-October 23, 2016 P2 Highlights P3 Event Experience P5 Sponsor Recall and Appreciation P6 Activation Evaluations PageP10 2:Beverage ConsumptionHighlights PageP11 3-Product4: andEvent Brand ExperiencePreferences P17 Demographics CONFIDENTIAL PageP18 5-Tourism8: andSponsors Economic Impactand Activations For paid subscribers only. P20 Comments and Methodology Unauthorized duplication or sharing strictly prohibited. Page 9-12: Auto and Truck Show Exhibits Page 13: Beverage Consumption Page 14-19: Product and Brand Preferences CONFIDENTIAL Page 20: Demographics For paid subscribers only. Page 21-22: Tourism and Economic Impact Unauthorized duplication or sharing strictly prohibited. Page 23-24 Comments and Methodology PREVIEW Highlights VERSION Most popular women’s quarterfinalists Most popular features within brand activations 1 Sage Erikson (USA) 1 Complimentary Clif bars 2 Courtney Conlogue (USA) 2 Frontier Communications video screens 3 Coco Ho (HAW) 3 Vans Official Store Most popular men’s quarterfinalists Top beverages purchased on-site 1 Kanoa Igarashi (USA) 1 Bottled water 2 Felipe Toledo (BRA) 2 Beer 3 Patrick Gudauskas (USA) 3 Coffee or coffee drinks Most visited brand activations Top preferred brands of attendees 1 Vans Store and Village Liquor: Tito’s vodka 2 World Surf League Vehicle: Toyota 3 Hydro Flask Wireless: Verizon Most appreciated brand activations Tourism and economic impact 1 Clif Percentage non-local: 24% 2 Vans Store and Village Estimated hotel room nights: 4,500 3 World Surf League Estimated economic impact of attendees: $10.9M Most recalled sponsors Best attendee comments 1 Vans “I was stoked that Vans took sponsorship of this event. It was a match made in heaven.” 2 Hydro Flask “Loved the Hydro Flask water filling station. Also the free hot dogs and snow cones.” 3 Jeep “Gnarly event! Definitely going again next year.” CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 2 PREVIEW Event Experience VERSION Reasons for attending Vans US Open of Surfing(aided) Watch surf events Enjoy the atmosphere Watch skate events Socialize with friends and family Visit brand and sponsor displays Shop at vendors or retail stores Swim or relax on the beach People-watching Watch BMX events Visit nearby restaurants and bars Meet new people Reason Main reason CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 3 PREVIEW Event Experience VERSION Favorite competitor in Women’s Quarterfinals Favorite competitor in Men’s Quarterfinals Sage Erikson (USA) Kanoa Igarashi (USA) Courtney Conlogue (USA) Felipe Toledo (BRA) Coco Ho (HAW) Patrick Gudauskas (USA) Tatiana Weston-Webb (HAW) Josh Kerr (USA) Sally Fitzgibbons (USA) Carlos Munoz (CRI) Tyler Wright (AUS) Tomas Hermes (BRA) Johanne Defay (FRA) Ricardo Christie (NZL) Pauline Ado (FRA) Michael February (ZAF) No favorite No favorite Event ratings excellent good fair poor Value for Quality Variety Cleanliness Quality of Variety of admission price of entertainment of entertainment food and beverage food and beverage CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 4 PREVIEW Sponsor Recall and Appreciation VERSION Sponsor recall Sponsor recall (top 3 unaided among those who could recall sponsors) 87% 26% 24% 15% 14% Could recall at least one sponsor 13% Could not recall any sponsors 12% Extent to which brands and corporate sponsors enhanced experience 10% 9% Did not enhance 6% Greatly 4% enhanced 4% Somewhat enhanced 3% 2% 1% CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 5 PREVIEW Activation Evaluations VERSION Vans Store and Village PARTICIPATION RANKING 1 ENHANCEMENT RANKING PARTICIPATION Entered exhibit Saw from outside Did not see ACTIONS TAKEN (among those who entered) Visited Vans Official Store Took photos with Vans backdrop Purchased Vans merchandise Saw or met celebrity athletes Visited Welcome Center Played outdoor games and activities Received free Vans merchandise Visited House of Vans DIY workshop Played in family sandcastle area EXTENT ENHANCED EVENT EXPERIENCE (among those who entered) Greatly enhanced Somewhat enhanced Did not enhance MORE LIKELY TO PURCHASE BRAND THAN BEFORE THE EVENT (among those who entered) Yes No CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 6 PREVIEW Activation Evaluations VERSION World Surf League Hydro Flask Clif PARTICIPATION RANKING 2 3 4 ENHANCEMENT RANKING PARTICIPATION Entered exhibit Saw from outside Did not see ACTIONS TAKEN (among those who entered) Purchased merchandise Looked at Hydro Flask Received merchandise complimentary Clif bar Played bag toss game Used water filling station Saw or met athletes Entered contest Took photo with artistic to win surfboard Saw or met athletes backdrop Played bowling game EXTENT ENHANCED EVENT EXPERIENCE (among those who entered) Greatly enhanced Somewhat enhanced Did not enhance MORE LIKELY TO PURCHASE BRAND THAN BEFORE THE EVENT (among those who entered) Yes Yes Yes No No No CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 7 PREVIEW Activation Evaluations VERSION Jeep D’Angelico New York G-SHOCK PARTICIPATION RANKING 5 6 7 ENHANCEMENT RANKING PARTICIPATION Entered exhibit Saw from outside Did not see ACTIONS TAKEN (among those who entered) Took photos of vehicles Watched Open Mic Looked at G-SHOCK performance products Spoke with representative Looked at or tried Played toss game instruments to win watch Sat in vehicle Entered contest to Watched live events win a guitar on screen Registered for free Jeep gift Saw or met athletes EXTENT ENHANCED EVENT EXPERIENCE (among those who entered) Greatly enhanced Somewhat enhanced Did not enhance MORE LIKELY TO PURCHASE BRAND THAN BEFORE THE EVENT (among those who entered) Yes Yes Yes No No No CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 8 PREVIEW Activation Evaluations VERSION Lifeproof Frontier Communications Michelob Ultra PARTICIPATION RANKING 7 9 10 ENHANCEMENT RANKING PARTICIPATION Entered exhibit Saw from outside Did not see ACTIONS TAKEN (among those who entered) Looked at Lifeproof Watched entertainment on Visited Surf Deck phone cases screens Cooled off with Received painted vinyl record Tried or watched Fit Crawl giant mist fans activities Used photo kiosk Consumed Michelob Ultra Posted photo for Received Michelob Ultra chance to win merchandise Used charging stations Used photo kiosk Wrote with chalk on giant smartphone EXTENT ENHANCED EVENT EXPERIENCE (among those who entered) Greatly enhanced Somewhat enhanced Did not enhance MORE LIKELY TO PURCHASE BRAND THAN BEFORE THE EVENT (among those who entered) Yes Yes Yes No No No CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 9 PREVIEW Beverage Consumption VERSION Purchased at event Average daily Type of liquor or spirits consumed most Beverages consumed on-site Percentage consumption (among those who consumed liquor or spirits) consumed at event (among consumers) Bottled water 43% Beer Coffee or coffee drinks 13% Energy drinks 13% Soda 9% Juice Liquor or spirits 9% Wine or wine coolers 0% Other beverages 0% 13% CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 10 PREVIEW Product Ownership and Use VERSION Product ownership Products purchasing within next 30 days Fast food Smart phone Car or light truck Beer Bicycle Soda or soft drink Surfboard Liquor or spirits Skateboard Airline ticket Home or auto insurance Energy drink Dog or cat House or condo Cigarettes Vacation home or cottage Vaping e-liquid CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 11 PREVIEW Vehicle Preferences VERSION Vehicle ownership Type of vehicle driven (among owners) 23% 20% 13% 11% 9% 6% 6% 5% Own car or light truck Do not own 4% 1% Total vehicles 2% Total cars Total SUVs Total pickup trucks Total other CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 12 PREVIEW VERSION Brand of Vehicle Driven (among owners) 19% 12% 9% 8% 7% 5% 4% 4% 3% 3% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% Total Japanese 1% Total European 1% Total FCA 1% Total Ford-Lincoln 1% Total General Motors 1% Total Korean 1% 3% Total other CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 13 PREVIEW Telecommunications Brand Preferences VERSION Smart phone or tablet used most often (among owners) Wireless service provider (among users) 78% 35% 27% 16% 21% 2% 9% 1% 4% 1% 1% 1% 1% 1% 2% CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 14 PREVIEW
Load more

Recommended publications
  • Andino Beats Florence in Heavyweight US Surfing Match-Up at Olympics
    14 Tuesday, July 27, 2021 Andino beats Florence in heavyweight US surfing match-up at Olympics ICHINOMIYA: Kolohe Andino ousted hurt knee. Surfing legend Kelly Slater — that good’, so I let her have it and she fellow American John John Florence in the who has 11 world titles — was on stand- turned it into a seven. That was the most third round of the surfing competition at by to replace either one of them on the frustrating thing for me,” said Gilmore, the Tokyo Olympics yesterday, as US team. one of the favorites for the gold medal. Australia’s Stephanie Gilmore suffered a Florence, who said he felt “pretty close “There were a lot of waves but maybe not shock exit in the women’s event. to normal” this week, accepted defeat a lot of good ones. But in saying that, I The heavyweight US pair were forced with good grace. “I’d rather see each oth- probably got too picky.” into an early showdown after Florence er go further, but that’s what happens,” he Gilmore was joined in an early exit by failed to qualify from his first-round heat said. “You come to these events to surf French world number two Johanne Defay, and had to advance through the against the best in the world, so I’m not who lost to Portugal’s Yolanda Hopkins. repechage. But Andino set the tone with a bummed that we came up against each The two giant-killings opened up the field massive aerial maneuver as soon as the other.
    [Show full text]
  • Nsn 11-12-14.Indd
    IS BUGG “E Ala Na Moku Kai Liloloa” • D AH S F W R E E N E! “Mahalo to all our E • veterans, past, present R S O I N H and future” C S E H 1 T 9 R Fort Bliss 7 O 0 Page 27 N NORTH SHORE NEWS November 12, 2014 VOLUME 31, NUMBER 23 Reef Day 1, ASP/Cestari Florence, Sunset, ASP/Cestari Trophy, Pipe, ASP/Cestari PROUDLY PUBLISHED IN Permit No. 1479 No. Permit Hale‘iwa, Hawai‘i Honolulu, Hawaii Honolulu, Home of U.S. POSTAGE PAID POSTAGE U.S. STANDARD Hale‘iwa, HI 96712 HI Hale‘iwa, Vans Triple PRE-SORTED 66-437 Kamehameha Hwy., Suite 210 Suite Hwy., Kamehameha 66-437 Crown of Surfing Page 2 www.northshorenews.com November 12, 2014 Danny Fuller, Kauai, winner HIC Pro Photo: Banzai Productions The final day of the HIC Pro had an exciting finish ◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆ that saw a long overdue win for Kauai’s Danny Fuller. ◆ ◆ This was the first win for him at Sunset in 15 years. Fuller, ◆ ◆ 32, was the only backsider in the all Hawaiian final and ◆ The Hale‘iwa Family Dental Center, Ltd. ◆ his precise attack on the tricky sometimes closing out ◆ ◆ ◆ ◆ Sunset battle ground earned him the victory and a spot in ◆ ◆ the prestigious Vans Triple Crown of Surfing. Fuller won ◆ ◆ $15,000.00 for his efforts and was very emotional at the ◆ ◆ ◆ ◆ awards. “My Mom has sacrificed so much for me along ◆ ◆ the way, so to dedicate this win to her means so much,” ◆ presents ◆ Fuller said. Fuller has only surfed in the three events of ◆ ◆ the Vans Triple Crown once and and was injured right ◆ “Comfort Dentistry” ◆ ◆ ◆ before it.
    [Show full text]
  • Perdas No Comércio Chegam a R$ 3,1 Bi Em 6 Estados, Aponta
    JornalO DIA SP www.jornalodiasp.com.br São Paulo, quarta-feira, 30 de maio de 2018 Nª 24.189 Preço banca: R$ 3,00 Perdas no comércio chegam a R$ 3,1 bi em 6 estados, aponta CNC Levantamento da Confede- ramos de combustíveis e su- ração Nacional do Comércio de permercados respondem por Precatórios fazem superávit primário Bens, Serviços e Turismo 47% do volume anual de ven- (CNC) divulgado hoje (29) das do varejo brasileiro. Os seis aponta perdas de R$ 3,1 bi- estados avaliados na pesquisa lhões após os oito dias de pa- são responsáveis por 56% da cair para R$ 7,18 bi em abril ralisação dos caminhoneiros, receita dos dois segmentos, em Página 3 considerados os impactos em nível nacional. seis unidades da federação: Segundo os cálculos da en- São Paulo, Minas Gerais, Rio tidade, o prejuízo registrado de Janeiro, Paraná, Bahia e durante o bloqueio do transpor- Federação de hospitais adverte sobre Distrito Federal. te de cargas representam 4,6% Do total contabilizado até 28 no faturamento mensal do se- de maio, R$ 1,42 bilhão se re- tor supermercadista e 12,7% risco de desabastecimento fere a perda nas vendas de do faturamento médio mensal combustíveis e lubrificantes. no segmento de combustíveis Página 4 Soma-se ainda R$ 1,73 bilhão nas regiões avaliadas. relativos à restrição da oferta Com as perdas registradas EUA voltam de produtos hortifrutigranjeiros pelos dois mais relevantes ra- Usina de Itaipu bate recorde no ramo de hiper, supermer- mos do varejo, a CNC revisou cados e minimercados, em ra- sua expectativa do volume de a ameaçar zão dos bloqueis das estradas.
    [Show full text]
  • ISA RULEBOOK & CONTEST ADMINISTRATION MANUAL 1 December 2018
    ISA RULEBOOK & CONTEST ADMINISTRATION MANUAL 1 December 2018 ISA Rule Book –1 Decembert 2018 1 CHAPTER 1: ISA Introduction and Operations .......................................................................................................................... 4 I. About the ISA ................................................................................................................................................................. 4 II. ISA Membership Categories ........................................................................................................................................... 4 III. ISA Participating vs. Non-Participating Members ........................................................................................................... 4 IV. ISA Membership Sub Categories ................................................................................................................................... 5 V. ISA Recognized Continental Associations ...................................................................................................................... 5 VI. ISA Recognized Organizations ....................................................................................................................................... 5 VII. Application for ISA Membership ..................................................................................................................................... 5 VIII. ISA Member Nations (100) ............................................................................................................................................
    [Show full text]
  • Press-Kit-SGP.Pdf
    WORLD SURFING CHAMPIONSHIP Editorial elcome to the SWATCH European surf industry, these two he action starts Wednesday, GIRLS PRO ! towns are not to be missed for any May 12th on the beaches of self-respecting surfer. We are Hossegor and Seignosse with Wossegor and Seignosse! Wel- pleased to present the SWATCH Tthe international competition where come to the best beach break in GIRLS PRO, the marriage between the world’s foremost female surfers the world. Welcome to the best Swatch and Surfing. will meet up in the mythical waves of Hwomen surfers in the world. Welcome to Hossegor and Seignosse. Once pro surfing. The SWATCH GIRLS PRO ce- the weekend arrives, the nocturnal lebrates the fresh new energy festivities get underway on Friday the he energy that powers the around Women’s surfing today. 14th with the official opening ceremony beating heart of Hossegor and TFrom Stephanie Gilmore (3-time and of the Swatch shop in Hossegor and Seignosse is the energy of current World Champion) to Coco Ho continue on Saturday with the Swatch Tsurfing. Surfing is everywhere in (the latest heiress of the Hawaiian party at the local watering hole and hot Hossegor and Seignosse. Beaches surfing dynasty), Swatch is pleased spot: The Café de Paris. as far as the eye can see, world to invite you to share this moment of renowned waves, the heart of the pure pleasure. © AQUASHOT / POULLENOT Swatch store event he newest and freshest of over 13,000 Swatch stores world-wide celebrates its arrival in Hossegor town on Friday, May 14th. From the Champs Elysées to the Avenue Paul Lahary, from fashion to surfing, Swatch carefully selects its prestigious locations to expose the public to its avant-garde collections.
    [Show full text]
  • Nsn 09-27-17
    IS BUGG • D AH “E Ala Na Moku Kai Liloloa” S F W R In This Issue: E E N E ! Public Informational Meeting E • Hale‘iwa Improvement District Project R S Page 6 O I N H C S Hibiscus Hybridization in Hawaii E H Page 14 1 T 9 R 7 Menehune Surfing Championship O 0 N Registration Form Page 20 NORTH SHORE NEWS September 27, 2017 VOLUME 34, NUMBER 18 Permit No. 1479 No. Permit Hokule‘a Visits Honolulu, Hawaii Honolulu, U.S. POSTAGE PAID POSTAGE U.S. Hale‘iwa STANDARD Hale‘iwa, HI 96712 HI Hale‘iwa, PRE-SORTED 66-437 Kamehameha Hwy., Suite 210 Suite Hwy., Kamehameha 66-437 See Pages 12 & 13 Page 2 www.northshorenews.com September 27, 2017 ◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆ OFF da Island in Nagoya, Japan ◆ ◆ This summer Inspiration Studios Hawaii, a perform- ◆ The Hale‘iwa Family Dental Center, Ltd. ◆ ing arts studio, visited No Borders School in Nagoya, ◆ ◆ Japan. Inspiration Studios Hawaii and No Borders Partner ◆ ◆ ◆ ◆ yearly for a cultural exchange, with students from Japan ◆ ◆ traveling to Oahu. This was the first year that Inspira- ◆ ◆ tion Studios students and their families made the trip ◆ ◆ to Nagoya. ◆ ◆ ◆ ◆ Local Waialua resident and long time Paalaa Kai ◆ nownow offering offering the ◆ Bakery cashier, Cora Vidad joined the group on their ◆ ORAL B GENIUS TOOTHBRUSH ◆ trip. She is pictured here with the students and families ◆ ◆ ◆ at a BLOWOUT PRICE ◆ from both schools. Cora brought along a copy of the ◆ ◆ North Shore News to remind her the good times back ◆ • $77 after $20 rebate—your price is lower than ◆ on Oahu’s beautiful North Shore.
    [Show full text]
  • In July 2016
    July 2016 issue 01 iNby Influencer Marketing in the Retail Industry: A Guide For Retail Marketers “Partnering with the right influencers makes all the difference when it comes to end results.” Affinio Tableof Contents FOREWORD 1 PART ONE: Why marketers need to 2 understand retail audiences PART TWO: How-to identify the right 7 influencers for a retail audience PART THREE: Understanding and 11 measuring influencer performance CONCLUSION 15 Foreword Connecting with consumers is a challenge for retail marketers - especially if they don’t know their audience on an intimate level. eer to peer influence is more Instead of building strategies and powerful today than top- then finding the audience, we P down communications. More believe in flipping this process. and more consumers are relying The “build it and they will come” on their peer sources for buying model is outdated, yet many decisions. Not only are consumers marketers still use it. Before trusting their peers for purchase marketers can successfully recommendations, they are also strategize and implement an blocking ads making paid efforts influencer marketing initiative, less effective. they must have an intimate understanding of their ideal Building off of this desire for peer audience. to peer communications, retail marketers are embracing In this eBook, powered by Affinio, influencer strategy more than we will take you on a journey ever before. Why wouldn’t they? from the very basics of Some reports show that among the understanding retail audiences, to top industry categories, retailers selecting the right influencers, and are seeing the highest ROI. measuring their success using Affinio’s audience-first approach.
    [Show full text]
  • Dossier De Presse Le Martinique Surf Pro 2018
    DOSSIER DE PRESSE LE MARTINIQUE SURF PRO 2018 EDITION EXCEPTIONNELLE : LES FEMMES REJOIGNENT LA COMPÉTITION De nouveau inscrit au calendrier 2018 tiniquais attire chaque année des des World Surf League Qualifying surfeurs venus des quatre coins du Series (QS), le Martinique Surf Pro se monde et désireux d’en découdre sur déroulera du 17 au 24 mars. Cette 4ème la vague de Basse-Pointe (Nord-Atlan- édition sera marquée, entre autres tique de la Martinique). nouveautés, par l’arrivée de la compé- tition féminine puisque 50 surfeuses viendront elles aussi se défier sur les longues et puissantes droites du spot de Basse-Pointe, au Nord-Est de la VAINQUEUR Martinique. Avec deux compétition, une masculine réunissant 110 spor- 2017 tifs et une féminine, le MSP rassem- RICARDO CHRISTIE blera, pour la première fois, pas moins de 160 athlètes. Cette édition promet Au terme d’une finale haletante et déjà d’être grandiose! de toute beauté, le Néo-Zélandais et ancien pensionnaire du Cham- Ella WILLIAMS [NZL] Organisé en partenariat avec la World pionship Tour Ricardo Christie WSL/Thomas Lodin Surf League (la ligue internationale remporte le troisième Martinique professionnelle de surf), le Martinique Surf Pro. Surf Pro constitue la première étape Il devance ainsi le Brésilien Bino- caribéenne des Qualifying Series (QS) Lopes, 2ème, l’Australien Soli Bailey et la seule des Antilles françaises. Fort et le Costaricain Noe MarMcGonagle. de la réputation qu’il a su se forger dès sa 1ère édition, le rendez-vous mar- LA WSL RÉGIT CINQ toURS II- LA WSL professionnels internationaUX : Le CHAMPIONSHIP Tour (CT) • QS 1,000 = 1 000 pts (10 à 15 UN ÉVÈNEMENT CO-ORGANISÉ Ce circuit réunit l’élite du surf mondial, 000$) (le prize money peut varier AVEC LA WORLD SURF LEAGUE à savoir les 34 meilleurs surfeurs et selon les régions pour les QS les 17 meilleures surfeuses, qui se re- 1,000).
    [Show full text]
  • Contesting the Lifestyle Marketing and Sponsorship of Female Surfers
    Making Waves: Contesting the Lifestyle Marketing and Sponsorship of Female Surfers Author Franklin, Roslyn Published 2012 Thesis Type Thesis (PhD Doctorate) School School of Education and Professional Studies DOI https://doi.org/10.25904/1912/2170 Copyright Statement The author owns the copyright in this thesis, unless stated otherwise. Downloaded from http://hdl.handle.net/10072/367960 Griffith Research Online https://research-repository.griffith.edu.au MAKING WAVES Making waves: Contesting the lifestyle marketing and sponsorship of female surfers Roslyn Franklin DipTPE, BEd, MEd School of Education and Professional Studies Griffith University Gold Coast campus Submitted in fulfilment of The requirements of the degree of Doctor of Philosophy April 2012 MAKING WAVES 2 Abstract The surfing industry is a multi-billion dollar a year global business (Gladdon, 2002). Professional female surfers, in particular, are drawing greater media attention than ever before and are seen by surf companies as the perfect vehicle to develop this global industry further. Because lifestyle branding has been developed as a modern marketing strategy, this thesis examines the lifestyle marketing practices of the three major surfing companies Billabong, Rip Curl and Quicksilver/Roxy through an investigation of the sponsorship experiences of fifteen sponsored female surfers. The research paradigm guiding this study is an interpretive approach that applies Doris Lessing’s (1991) concept of conformity and Michel Foucault’s (1979) notion of surveillance and the technologies of the self. An ethnographic approach was utilised to examine the main research purpose, namely to: determine the impact of lifestyle marketing by Billabong, Rip Curl and Quicksilver/Roxy on sponsored female surfers.
    [Show full text]
  • A Gestão Do Skateboard Na Despomar Estágio Profissionalizante Realizado No Departamento De Marketing Da Empresa
    A Gestão do Skateboard na Despomar Estágio profissionalizante realizado no departamento de marketing da empresa Relatório de estágio profissionalizante apresentado à Faculdade de Desporto da Universidade do Porto, com vista à obtenção do grau de Mestre em Ciências do Desporto, especialização em Gestão Desportiva, de acordo com o Decreto-Lei n.º 74/2006, de 24 de março, alterado pelo Decreto-Lei n.º 107/2008 de junho e pelo Decreto-Lei n.º 230/2009 de 14 de setembro. Orientador: Dr. Rodrigo Bravo Pimentão Supervisora: Prof.ª Doutora Maria José Carvalho João Almeida Campos Gomes Neto Porto, setembro 2014 Neto, J.A.C.G. (2014). Gestão do Skateboard na Despomar: Estágio profissionalizante realizado no departamento de marketing da empresa. Porto: J. NETO. Relatório de estágio profissionalizante para a obtenção do grau de Mestre em Gestão Desportiva, apresentado à Faculdade de Desporto da Universidade do Porto. PALAVRAS-CHAVE: SKATEBOARD; MARKETING; EVENTOS DESPORTIVOS; GESTÃO DESPORTIVA I Agradecimentos Queria agradecer a todos os que me apoiaram e ajudaram durante o meu estágio na Despomar e na elaboração deste documento. Contudo quero destacar algumas pessoas que indiretamente ou diretamente foram essenciais durante este ano e deixar aqui, o meu mais sincero obrigado. Em primeiro lugar, ao Rodrigo Pimentão, Gui, por me ter concebido esta incrível oportunidade de estagiar na Despomar e por me ter recebido tão bem. A todos os membros da Despomar por toda a hospitalidade e partilha de conhecimento, especialmente ao departamento de marketing que me acompanhou durante os 5 meses. À disponibilidade e companheirismo do Pedro Dias que me acompanhou e aconselhou durante este ano.
    [Show full text]
  • Wsl #Social Media Meter Brands #Social Media Meter
    ASB MULTI MEDIA METER 2017 #SOCIAL_MEDIA_METER If you believe there’s a surfer outside the WSL elite who deserves #SOCIAL MEDIA METER to be on our list e.g. Alana Blanchard (2.99m), then write to (ALPHABETICAL ORDER) USING THE WSL TOP ATHLETES AS OUR us. Using our print media meter top performers we’ve tallied BENCHMARK, WE’VE COMBINED BOTH surf brands or brands operating in surfwear distribution as the FIELDS HIGHLIGHTED IN YELLOW THE MENS WSL #TOP34 AND WOMEN’S baseline for our social media list. Using the social media links ARE GLOBAL CHANNELS. NB NO #TOP17 TO DETERMINE THEIR OVERALL from each brands Australian website homepage, we’ve combined TOTAL OR RANK DUE TO THE MIX SOCIAL MEDIA PROWESS. WHILST their Facebook ‘likes’ as well as Instagram and Twitter ‘followers’ OF GLOBAL AND REGIONAL SOCIAL THIS LIST IS BY NO MEANS INDICATIVE to determine our overall social media top performers. If there’s a MEDIA CHANNELS. SHOULD BE USED OF ALL SURFERS' SOCIAL MEDIA brand that deserves to be on the list, write to us and let us know. AS A GUIDE ONLY. TABLE CORRECT PERFORMANCES, USING THE WSL AS If the link to your social media site isn’t the right one or there’s AT JULY. NOT HERE? CONTACT THE PINNACLE OF THE SPORT'S ELITE, an alternative social media page for your brand we should be [email protected] WE SEE THIS LIST AS A GUIDE ONLY. monitoring, also let us know. AND FIND OUT HOW. WSL #SOCIAL_MEDIA_METER BRANDS #SOCIAL_MEDIA_METER ATHLETE ORIGIN TOTAL BRAND 1 Gabriel Medina BRA 243,000 1,292,442 4,200,000 5,735,442 Rip Curl 488,000 1,872,390
    [Show full text]
  • Revista De Imprensa – 26.07.2021
    26 Revista de Imprensa 1. Jogo Olímpicos de Tóquio - portugueses, SIC - Primeiro Jornal, 26/07/2021 1 2. Jogos Olímpicos de Tóquio, TVI - Jornal da Uma, 26/07/2021 2 3. Seleção de Andebol nos Jogos Olímpicos, RTP1 - Jornal da Tarde, 26/07/2021 3 4. Jogos Olímpicos de Tóquio, Renascença - Notícias, 26/07/2021 4 5. Atletas portugueses nos Jogos Olímpicos de Tóquio, Rádio Comercial - Notícias, 26/07/2021 5 6. Andebol nos Olímpicos, RTP1 - Jornal da Tarde, 26/07/2021 6 7. Jogos Olímpicos de Tóquio: Portugal x Bahrein, Antena 1 - Notícias, 26/07/2021 7 8. Jogos Olímpicos de Tóquio, Renascença - Notícias, 26/07/2021 8 9. Jogos Olímpicos de Tóquio: Portugal x Bahrein, TSF - Notícias, 26/07/2021 9 10. Jogos Olímpicos de Tóquio: Portugal x Bahrein, Rádio Comercial - Notícias, 26/07/2021 10 11. Jogos Olímpicos de Tóquio, Renascença - Bola Branca, 26/07/2021 11 12. Jogos Olímpicos de Tóquio, TSF - Jornal de Desporto, 26/07/2021 12 13. Jogos Olímpicos de Tóquio: Portugal x Bahrein, Renascença - Bola Branca, 26/07/2021 13 14. Atletas portugueses nos Jogos Olímpicos de Tóquio, TSF - Jornal de Desporto, 26/07/2021 14 15. Atletas portugueses nos Jogos Olímpicos de Tóquio, Renascença - Notícias, 26/07/2021 15 16. Atletas portugueses nos Jogos Olímpicos de Tóquio, Antena 1 - Notícias, 26/07/2021 16 17. Atletas portugueses nos Jogos Olímpicos de Tóquio, Rádio Comercial - Notícias, 26/07/2021 17 18. Atletas portugueses nos Jogos Olímpicos de Tóquio, TSF - Notícias, 26/07/2021 18 19. Atletas portugueses nos Jogos Olímpicos de Tóquio, Renascença - Notícias, 26/07/2021 19 20.
    [Show full text]