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PREVIEW Titles VERSION ENIGMA INDEPENDENT EVENT AUDITS ENIGMA INDEPENDENTUnbiased Intelligence EVENT for SeniorAUDITS Marketers Unbiased Intelligence for Senior Marketers 2017 Vans US Open of Surfing 2016 STATE FAIR OFHuntington TEXAS Beach, California Dallas, Texas July 29 - August 6, 2017 September 30-October 23, 2016 P2 Highlights P3 Event Experience P5 Sponsor Recall and Appreciation P6 Activation Evaluations PageP10 2:Beverage ConsumptionHighlights PageP11 3-Product4: andEvent Brand ExperiencePreferences P17 Demographics CONFIDENTIAL PageP18 5-Tourism8: andSponsors Economic Impactand Activations For paid subscribers only. P20 Comments and Methodology Unauthorized duplication or sharing strictly prohibited. Page 9-12: Auto and Truck Show Exhibits Page 13: Beverage Consumption Page 14-19: Product and Brand Preferences CONFIDENTIAL Page 20: Demographics For paid subscribers only. Page 21-22: Tourism and Economic Impact Unauthorized duplication or sharing strictly prohibited. Page 23-24 Comments and Methodology PREVIEW Highlights VERSION Most popular women’s quarterfinalists Most popular features within brand activations 1 Sage Erikson (USA) 1 Complimentary Clif bars 2 Courtney Conlogue (USA) 2 Frontier Communications video screens 3 Coco Ho (HAW) 3 Vans Official Store Most popular men’s quarterfinalists Top beverages purchased on-site 1 Kanoa Igarashi (USA) 1 Bottled water 2 Felipe Toledo (BRA) 2 Beer 3 Patrick Gudauskas (USA) 3 Coffee or coffee drinks Most visited brand activations Top preferred brands of attendees 1 Vans Store and Village Liquor: Tito’s vodka 2 World Surf League Vehicle: Toyota 3 Hydro Flask Wireless: Verizon Most appreciated brand activations Tourism and economic impact 1 Clif Percentage non-local: 24% 2 Vans Store and Village Estimated hotel room nights: 4,500 3 World Surf League Estimated economic impact of attendees: $10.9M Most recalled sponsors Best attendee comments 1 Vans “I was stoked that Vans took sponsorship of this event. It was a match made in heaven.” 2 Hydro Flask “Loved the Hydro Flask water filling station. Also the free hot dogs and snow cones.” 3 Jeep “Gnarly event! Definitely going again next year.” CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 2 PREVIEW Event Experience VERSION Reasons for attending Vans US Open of Surfing(aided) Watch surf events Enjoy the atmosphere Watch skate events Socialize with friends and family Visit brand and sponsor displays Shop at vendors or retail stores Swim or relax on the beach People-watching Watch BMX events Visit nearby restaurants and bars Meet new people Reason Main reason CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 3 PREVIEW Event Experience VERSION Favorite competitor in Women’s Quarterfinals Favorite competitor in Men’s Quarterfinals Sage Erikson (USA) Kanoa Igarashi (USA) Courtney Conlogue (USA) Felipe Toledo (BRA) Coco Ho (HAW) Patrick Gudauskas (USA) Tatiana Weston-Webb (HAW) Josh Kerr (USA) Sally Fitzgibbons (USA) Carlos Munoz (CRI) Tyler Wright (AUS) Tomas Hermes (BRA) Johanne Defay (FRA) Ricardo Christie (NZL) Pauline Ado (FRA) Michael February (ZAF) No favorite No favorite Event ratings excellent good fair poor Value for Quality Variety Cleanliness Quality of Variety of admission price of entertainment of entertainment food and beverage food and beverage CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 4 PREVIEW Sponsor Recall and Appreciation VERSION Sponsor recall Sponsor recall (top 3 unaided among those who could recall sponsors) 87% 26% 24% 15% 14% Could recall at least one sponsor 13% Could not recall any sponsors 12% Extent to which brands and corporate sponsors enhanced experience 10% 9% Did not enhance 6% Greatly 4% enhanced 4% Somewhat enhanced 3% 2% 1% CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 5 PREVIEW Activation Evaluations VERSION Vans Store and Village PARTICIPATION RANKING 1 ENHANCEMENT RANKING PARTICIPATION Entered exhibit Saw from outside Did not see ACTIONS TAKEN (among those who entered) Visited Vans Official Store Took photos with Vans backdrop Purchased Vans merchandise Saw or met celebrity athletes Visited Welcome Center Played outdoor games and activities Received free Vans merchandise Visited House of Vans DIY workshop Played in family sandcastle area EXTENT ENHANCED EVENT EXPERIENCE (among those who entered) Greatly enhanced Somewhat enhanced Did not enhance MORE LIKELY TO PURCHASE BRAND THAN BEFORE THE EVENT (among those who entered) Yes No CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 6 PREVIEW Activation Evaluations VERSION World Surf League Hydro Flask Clif PARTICIPATION RANKING 2 3 4 ENHANCEMENT RANKING PARTICIPATION Entered exhibit Saw from outside Did not see ACTIONS TAKEN (among those who entered) Purchased merchandise Looked at Hydro Flask Received merchandise complimentary Clif bar Played bag toss game Used water filling station Saw or met athletes Entered contest Took photo with artistic to win surfboard Saw or met athletes backdrop Played bowling game EXTENT ENHANCED EVENT EXPERIENCE (among those who entered) Greatly enhanced Somewhat enhanced Did not enhance MORE LIKELY TO PURCHASE BRAND THAN BEFORE THE EVENT (among those who entered) Yes Yes Yes No No No CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 7 PREVIEW Activation Evaluations VERSION Jeep D’Angelico New York G-SHOCK PARTICIPATION RANKING 5 6 7 ENHANCEMENT RANKING PARTICIPATION Entered exhibit Saw from outside Did not see ACTIONS TAKEN (among those who entered) Took photos of vehicles Watched Open Mic Looked at G-SHOCK performance products Spoke with representative Looked at or tried Played toss game instruments to win watch Sat in vehicle Entered contest to Watched live events win a guitar on screen Registered for free Jeep gift Saw or met athletes EXTENT ENHANCED EVENT EXPERIENCE (among those who entered) Greatly enhanced Somewhat enhanced Did not enhance MORE LIKELY TO PURCHASE BRAND THAN BEFORE THE EVENT (among those who entered) Yes Yes Yes No No No CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 8 PREVIEW Activation Evaluations VERSION Lifeproof Frontier Communications Michelob Ultra PARTICIPATION RANKING 7 9 10 ENHANCEMENT RANKING PARTICIPATION Entered exhibit Saw from outside Did not see ACTIONS TAKEN (among those who entered) Looked at Lifeproof Watched entertainment on Visited Surf Deck phone cases screens Cooled off with Received painted vinyl record Tried or watched Fit Crawl giant mist fans activities Used photo kiosk Consumed Michelob Ultra Posted photo for Received Michelob Ultra chance to win merchandise Used charging stations Used photo kiosk Wrote with chalk on giant smartphone EXTENT ENHANCED EVENT EXPERIENCE (among those who entered) Greatly enhanced Somewhat enhanced Did not enhance MORE LIKELY TO PURCHASE BRAND THAN BEFORE THE EVENT (among those who entered) Yes Yes Yes No No No CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 9 PREVIEW Beverage Consumption VERSION Purchased at event Average daily Type of liquor or spirits consumed most Beverages consumed on-site Percentage consumption (among those who consumed liquor or spirits) consumed at event (among consumers) Bottled water 43% Beer Coffee or coffee drinks 13% Energy drinks 13% Soda 9% Juice Liquor or spirits 9% Wine or wine coolers 0% Other beverages 0% 13% CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 10 PREVIEW Product Ownership and Use VERSION Product ownership Products purchasing within next 30 days Fast food Smart phone Car or light truck Beer Bicycle Soda or soft drink Surfboard Liquor or spirits Skateboard Airline ticket Home or auto insurance Energy drink Dog or cat House or condo Cigarettes Vacation home or cottage Vaping e-liquid CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 11 PREVIEW Vehicle Preferences VERSION Vehicle ownership Type of vehicle driven (among owners) 23% 20% 13% 11% 9% 6% 6% 5% Own car or light truck Do not own 4% 1% Total vehicles 2% Total cars Total SUVs Total pickup trucks Total other CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 12 PREVIEW VERSION Brand of Vehicle Driven (among owners) 19% 12% 9% 8% 7% 5% 4% 4% 3% 3% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% Total Japanese 1% Total European 1% Total FCA 1% Total Ford-Lincoln 1% Total General Motors 1% Total Korean 1% 3% Total other CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 13 PREVIEW Telecommunications Brand Preferences VERSION Smart phone or tablet used most often (among owners) Wireless service provider (among users) 78% 35% 27% 16% 21% 2% 9% 1% 4% 1% 1% 1% 1% 1% 2% CONFIDENTIAL For paid subscribers only. Unauthorized duplication or sharing strictly prohibited. ENIGMA INDEPENDENT EVENT AUDITS 14 PREVIEW
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  • Revista De Imprensa – 26.07.2021

    Revista De Imprensa – 26.07.2021

    26 Revista de Imprensa 1. Jogo Olímpicos de Tóquio - portugueses, SIC - Primeiro Jornal, 26/07/2021 1 2. Jogos Olímpicos de Tóquio, TVI - Jornal da Uma, 26/07/2021 2 3. Seleção de Andebol nos Jogos Olímpicos, RTP1 - Jornal da Tarde, 26/07/2021 3 4. Jogos Olímpicos de Tóquio, Renascença - Notícias, 26/07/2021 4 5. Atletas portugueses nos Jogos Olímpicos de Tóquio, Rádio Comercial - Notícias, 26/07/2021 5 6. Andebol nos Olímpicos, RTP1 - Jornal da Tarde, 26/07/2021 6 7. Jogos Olímpicos de Tóquio: Portugal x Bahrein, Antena 1 - Notícias, 26/07/2021 7 8. Jogos Olímpicos de Tóquio, Renascença - Notícias, 26/07/2021 8 9. Jogos Olímpicos de Tóquio: Portugal x Bahrein, TSF - Notícias, 26/07/2021 9 10. Jogos Olímpicos de Tóquio: Portugal x Bahrein, Rádio Comercial - Notícias, 26/07/2021 10 11. Jogos Olímpicos de Tóquio, Renascença - Bola Branca, 26/07/2021 11 12. Jogos Olímpicos de Tóquio, TSF - Jornal de Desporto, 26/07/2021 12 13. Jogos Olímpicos de Tóquio: Portugal x Bahrein, Renascença - Bola Branca, 26/07/2021 13 14. Atletas portugueses nos Jogos Olímpicos de Tóquio, TSF - Jornal de Desporto, 26/07/2021 14 15. Atletas portugueses nos Jogos Olímpicos de Tóquio, Renascença - Notícias, 26/07/2021 15 16. Atletas portugueses nos Jogos Olímpicos de Tóquio, Antena 1 - Notícias, 26/07/2021 16 17. Atletas portugueses nos Jogos Olímpicos de Tóquio, Rádio Comercial - Notícias, 26/07/2021 17 18. Atletas portugueses nos Jogos Olímpicos de Tóquio, TSF - Notícias, 26/07/2021 18 19. Atletas portugueses nos Jogos Olímpicos de Tóquio, Renascença - Notícias, 26/07/2021 19 20.