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THURSDAY, APRIL 2, 2015 Scripps returns to radio. What began as a conversation in an out-of-the-way Italian restaurant one snowy night in New York in February 2014 between two chief executives came to fruition yesterday as the merger of Journal Communications and E.W. Scripps was completed. The deal has returned Scripps to radio for the first time since the 1980s. “This is a good opportunity to say we want to be in radio again,” CEO Rich Boehne tells Inside Radio. “We did the due diligence process and quickly came to love it and thought it would be a great part of the company.” Scripps’ radio unit will be managed by senior vice president of radio and television Brian Lawlor and VP of radio Steve Wexler, who previously oversaw the division for Journal. Scripps executives say they’re working to reeducate themselves on the radio business, but are already openly discussing the potential to expanding their portfolio. The Scripps map today shows television stations in five of the eight markets where it operates 34 radio stations. “We really like the idea of television and radio together in a market as we are trying to build a bigger voice for the community across platforms,” Lawlor says. The two-step merger also saw the newspapers owned by Journal and Scripps spun- off into the newly-created Journal Media Group. That includes the Journal Sentinel, which means Scripps’ radio-TV operation in Milwaukee will no longer butt up against the FCC’s newspaper-broadcast cross-ownership limits. “We could actually buy more radio in Milwaukee if the opportunity presents itself, and we so choose,” Lawlor says. Beyond the immediate business aspects, the addition of radio fits into a broader strategy underway at Scripps to “go deeper” in the cities where it operates. Read the Inside Radio Q&A with Scripps’ top executives on Page 7 or online HERE. Why radio drives TV tune-in. TV networks often rely on radio to drive tune-in, especially leading up to a premier or other primetime event. Radio uses TV to market a fresh format or a new morning show. A new report from Nielsen explains why each is so effective at driving consumers to the other medium. Analyzing heavy media users, Nielsen found that heavy radio listeners and heavy TV viewers are, for the most part, mutually exclusive. “Heavy TV viewers watch nearly double the amount of TV each week as heavy radio listeners, and conversely, heavy radio listeners listen to nearly double the amount of radio each week as heavy TV viewers,” the report says. The driving force behind these differences is, in a word, employment. Most radio usage comes from an employed audience while they’re away from home. Because the heavy radio listener is much more likely to be away from home more often, they’re highly unlikely to also be a heavy TV viewer. That explains why previous studies have shown that radio does what Nielsen calls “an exceptional job” at driving TV tune-in. “The consumers most likely to be reached by a tune-in promotion on the radio are not big TV viewers and therefore offer the most opportunity to convert a set of ears on the dial into a pair of eyes on the screen,” Nielsen says in the report. The reverse is also true: radio has long used TV marketing to increase cume. Heavy radio and internet users: connected at the hip. When it comes to the big four media, heavy radio listeners and heavy Internet users have the most in common. Not only are they of a similar age and working status, but there are similarities in how they spend their time. Heavy radio listeners spend nearly nine hours a week online, according to Nielsen, second only to the heavy internet group at over 16 hours weekly. Both groups are very likely to use social media to stay connected; nearly all (92%) heavy internet users also use social media, and three-quarters of heavy radio listeners do, too. Heavy radio listeners tend to be male and work full- or part-time. They also have a larger average household size than heavy users of other media (3.3 persons), ahead of heavy internet users (3.2), heavy print newspaper readers (2.9) and heavy TV

[email protected] | 800.275.2840 PG 1 NEWS insideradio.com THURSDAY, APRIL 2, 2015 viewers (2.8). With an age of 44, the average heavy radio user is nine years younger than the average heavy TV user, seven years younger than the avenge print newspaper reader and two years older than the average heavy internet user. More than half (53%) of heavy radio users are male, 68% work full or part-time with an average yearly household income of $73,500.

FCC’s O’Rielly makes the pitch for radio at advertiser conference. FCC commissioner Michael O’Rielly briefly stepped outside his role as regulator and become an impromptu pitchman for radio yesterday at the Association of National Advertisers’ Public Policy Conference. “As your industry explores the rewards and challenges of the ongoing digital sea change, there is no doubt that traditional media such as TV and radio continue to play a strong role and bring in the lion’s share of revenue,” he told the Washington crowd. Speaking to marketing executives, O’Rielly said the radio marketplace is “notably difficult” right now. For ad buyers especially shaky on AM, O’Rielly acknowledged the band is facing several technical issues and a shrinking audience. But he said the FCC is working to fix some of those issues. “The Commission has before it a number of proposals to help revitalize the industry by removing barriers and restrictions,” O’Rielly said. “I hope the FCC will act very soon on this item.” O’Rielly also focused on the upcoming television spectrum-clearing auction. “There will certainly be a reduction in the number of television broadcast stations,” he told marketers. O’Rielly predicted about 200 of the 1,800 licensed full-power TV stations are likely to disappear. But no issue is causing greater concern among big marketers than a potential change in the advertising deductibility rates as part of tax reform efforts circulating in Congress. O’Rielly said he “fully understands” marketing’s importance to the economy. “A threat to your industry also means risking significant job loss and competition in the many business sectors that are only able to survive and grow because of advertising revenues,” he said.

NextRadio hits 2 million downloads. A combination of more FM-enabled handsets in the market and the launch of a consumer awareness ad campaign for NextRadio have pushed the app across the two million download mark. That’s a 15% increase compared to a month ago when the industry’s marketing efforts were just beginning. NextRadio developer Emmis says the number of listening hours now recorded through the app went up by 18% during the past month to 3.06 million hours. The number of stations accessed also increased to 11,450 FMs. The marketing campaign’s second phase is scheduled to begin later this month and continue through June. It will focus on the benefits of an activated smartphone FM radio. Those spots have received the best response, according to Emmis. Meanwhile, new NextRadio-ready phones are arriving in stores. Sprint has begun selling the LG G Flex 2 and HTC One M9 preloaded with the NextRadio app. Sprint has also begun pre-loading NextRadio on the Moto E.

Salem triples its FM portfolio in Little Rock. On the heels of buying its first FM in Little Rock from the Walt Disney Company last year, Salem Media Group has taken over the operation of two more FMs in market No. 84 in a deal with Crain Media Group. Under a local marketing agreement that began last night, it began operating talk “96.5 The Voice” KHTE-FM and sports “93.3 The Jock” KKSP, which began airing Salem’s contemporary Christian format. Insiders say Salem will eventually buy one of the two stations outright, but no paperwork has been filed at the FCC. The deal follows a move by owner Larry Crain to buy out his business partner Steve Renfro, ending a dispute over management of the cluster, which also includes country “Y-107.1” KCNY. The additions are the latest moves by Salem, which has struck several deals in the past year to grow its radio portfolio. CEO Ed Atsinger told analysts last month he’s been “quite busy” looking at deals. “We still find interesting, strategically-attractive tuck-in opportunities,” he said.

From iHarpRadio to a soft rock reprise in Philly, April Foolery played it safe. Radio traded fake reports of methane gas and dead mayors for kinder, gentler April Fool’s Day pranks this year. Greater Media classic rocker WMGK, Philadelphia

[email protected] | 800.275.2840 PG 2 NEWS insideradio.com THURSDAY, APRIL 2, 2015 dusted off its old PAMS jingles and rode the time machine back to the ‘70s as “Magic 103.” For 30 priceless minutes, the station rocked Philly easy with a velvety smooth set that included Barry Manilow, England Dan and John Ford Coley, Pilot, Carole King, the Captain & Tennille and “the great Neil Sedaka.” There were plugs for “Lovers’ Magic,” a block of night-time love songs, and the station’s first wine and cheese party. After coming clean on the prank, the station got back to business with, appropriately, the Who’s “Won’t Get Fooled Again.” Meanwhile, iHeartRadio “pulled some strings” — quite literally — launching an online channel devoted to harp versions of CHR hits like Taylor Swift’s “Blank Space,” John Legend’s “All Of Me,” Ariana Grande’s “Problem,” Charlie XCX’s “Boom Clap,” and a rip-roaring interpretation of Fallout Boy’s “Centuries.” Branded as iHarpRadio, the site included cascading cat .gifs, a virtual harpist and an embedded feed of #iHarpRadio tweets. Xaxis buys ActionX in nod to mobile’s programmatic eventuality. Programmatic ad buying is slowly expanding into traditional media, like radio and television, but it’s moving a lot more quickly into mobile. In a nod toward that trend, WPP’s Xaxis has struck a deal to buy the mobile app and cross- screen ad firm ActionX. Its proprietary technology will be rolled into Xaxis, a move the companies say will make it easier for Xaxis users to buy mobile ad inventory programmatically. By bringing more mobile capabilities in-house, Xaxis CEO Brian Lesser says the deal supports his company’s broader strategy “of developing new ways for brands to programmatically engage with consumers through proprietary media products.” Terms of the deal weren’t released and ActionX’s current management team remains in place. “The combination of our mobile-first platform with the products, client reach and scale of Xaxis is extremely powerful,” ActionX CEO Evan Schwartz says in a statement. While the primary focus for Xaxis so far has been on display and video advertising, it has partnered with Triton Digital to create Xaxis Radio to sell streaming audio commercials. Meanwhile, a new Perceptions Group survey finds marketing executives expect 39% of all mobile ads to be bought programmatically this year. And according to eMarketer, global mobile advertising is expected to approach $65 billion. The Perceptions Group survey finds marketing executives expect 46% of their overall digital media buys this year will be made programmatically, a 21% increase from last year. But the survey, first reported in Media Post, shows ad agency executives don’t expect as high a volume of programmatic ad buying as their clients. They’re predicting programmatic buying will increase just 4% this year. Radio checks into Wyndham Rewards ad campaign. Redeeming hotel points for a free night’s stay sometimes isn’t as easy as it sounds. The world’s largest hotel company is using radio to convey the message that it doesn’t have to be so difficult. Wyndham Hotel Group on May 11 will roll out a multi-million dollar ad campaign throughout the U.S. for its revamped Wyndham Rewards program. Featuring actor Kristofer Hivju, the campaign will consist of TV commercials, print and digital in addition to radio. Canada will follow shortly thereafter. “Primary research tells us that 89% of travelers want to redeem their points for a free hotel night and that more than half feel that the majority of rewards feel unattainable,” Wyndham Hotel Group EVP/chief marketing officer Josh Lesnick, said in a statement. “The new Wyndham Rewards program addresses these sentiments head-on.” The relaunched program gives customers a lower threshold to rack up enough points for a free night. Some 7,500 hotels participate in the Wyndham Rewards program, including such brands as Wyndham, Wyndham Grand, Wyndham Garden, Tryp, Wingate, Hawthorn, Microtel Inn, Ramada, Baymont Inn, Days Inn, Super 8, Howard Johnson, Travelodge, Knights Inn and Dolce. Capitals launch their own online radio station. “It’s like a music station that carries hockey.” That’s how Washington Capitals play-by-play man John Walton describes Caps Radio 24/7, the all-Caps, all-the-time audio channel from the National Hockey League franchise. Sports teams increasingly look to launch their own branded channels. On Tuesday, CBS Radio announced it would give the Philadelphia Phillies its own HD Radio multicast channel as part of a multi-year play-by-play deal. But Caps Radio 24/7 is web-only and apparently doesn’t involve the team’s deal with CBS Radio’s sports “106.7 The Fan” WJFK-FM, the flagship station of its radio network. Available on the Caps Mobile and Tune In apps and on the team’s website, the year-round channel aims for a more casual fan by weaving music into the mix, according to the Washington Post. The playlist will include songs played inside the Verizon Center during games, songs chosen by Capitals players, coaches and fans, and of courses, game broadcasts and Capitals news updates. “We’ll have guys talking about

[email protected] | 800.275.2840 PG 3 NEWS insideradio.com THURSDAY, APRIL 2, 2015 their home towns, their favorite music — all of that stuff gets sprinkled in between the music,” Walton tells the Post. “We wanted to be able to reach as many people as possible and going the music route was the way to do it.” Walton said the goal is to “capture the spirit and sound of what we are as a franchise” and get fans pumped up for the games. “It really puts radio at the forefront,” he says. “We want fans to be able to listen to the Capitals experience no matter where they are, at all times.”

First radio, now Adelante is selling its TV stations. Continuing an asset sell-off, Adelante Media Group has signed a deal to unload two low-power television stations. John Kyle’s DTV America has struck a $425,000 deal to buy KBTU-LP, Salt Lake City and WBWT-LP, Milwaukee. The sale will leave Adelante with two other low-power television stations in Midland-Odessa, TX and Wichita Falls, TX. Over the past year the Atalaya Capital-backed company has sold most of its radio stations, spinning off clusters in Seattle; Sacramento; Modesto; Boise; Yakima, WA; and Tri-Cities, WA. Adelante was created in 2010 as part of the restructuring of Bustos Media, which has reconstituted itself and bought nine Adelante stations in Washington State for $6 million. Adelante still owns three Salt Lake radio stations: regional Mexican “La Gran D” KDUT (102.3), Spanish CHR “Latino 106.1” KBMG, and Spanish adult hits “Juan AM 1600” KTUB, along with regional Mexican “La Gran D” WDDW, Milwaukee (104.7). Read Inside Radio’s Deal Digest on Page 5.

TV auction may help SBS cut its debt. The television spectrum auction is still a year away but already some analysts are wondering whether Spanish Broadcasting System could be sitting on a solution to its debt issues. By some estimates WSBS- TV, Miami and KTBU-TV, Houston could fetch $115 million. That would go a long way to address a highly-leveraged balance sheet that includes $526 million in total debt. “We’re looking at different options,” COO Albert Rodriguez said yesterday on a conference call. “We don’t have any specific plans at this time.” The company’s attorneys and financial advisors have met with FCC officials as they look at the option. But Rodriguez said it is “too early to gauge” whether SBS will take part. “But clearly we are very encouraged by all this,” he said. Under the current $1.75 billion congressionally-approved plan, the FCC would allow television station owners to give up some or all of the spectrum that’s associated with each TV station. But with many outstanding questions about the FCC’s incentive auction and repacking of television stations, SBS labels the auction as a “risk” in its regulatory filings. Selling MegaTV stations would require a shift in thinking for SBS, which has positioned the division as a way to leverage its Hispanic radio experience. “Our television business offers attractive cross-promotional opportunities with our radio stations,” it tells investors. One option would be to shift toward a cable network model, such as Radio One’s TV One channel. With digital video opening new doors, SBS could also decide it doesn’t need to rely on local broadcast signals. SBS reported weaker fourth quarter revenue at both its radio and television divisions and that pushed the company stock down 9% during Wednesday trading.

How Townsquare Media will save $11 million a year. Not unlike a homeowner looking for a better rate on the mortgage, Townsquare Media has refinanced $325 million in senior debt. Based on current benchmarks it will cut its interest rate and reduce its borrowing costs by $11 million per year. The move also replaces loans coming due in 2019 with ones that won’t mature until 2023. Speaking on a conference call last month, CFO Stuart Rosenstein explained that convincing lenders to give the company a lower interest rate is one advantage of cutting its total debt load during the past year. He also noted the new financing will give Townsquare Media a $50 million revolving credit facility, which is twice the size of what it previously had. What amounts to a corporate credit card will provide the company with more financial flexibility.

Laura Ingraham’s next move may be as a media mogul. Conservative talk host Laura Ingraham is getting into the publishing business as she preps the launch of the conservative news site LifeZette. The soon-to-launch website bills itself as “a cultural and political web destination for conservatives and independents,” according to Politico. Work on the site reportedly began last fall. No launch date has been announced. A lawyer and former Reagan administration speechwriter, Ingraham’s political influence has been seen as growing, heading into the 2016 Republican primary season. Politico even suggested whoever gets the GOP nomination will first need to win the “Laura Ingraham primary.” But she’ll face an increasingly crowded market with everything from fellow radio talker Glenn Beck’s TheBlaze.com to Salem Media Group’s Townhall.com. But Ingraham’s 14-year old radio show, which airs on about 175 affiliates, will give it the promotional outlet that most other websites don’t have.

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S A L E S

Visalia-Tulare-Hanford, CA — The long-delayed sale of Lindsay Broadcasting’s adult standards “Kings Radio” KZPO, Visalia- Tulare-Hanford, CA (103.3) may finally be heading toward a resolution. Lindsay has filed to transfer KZPO, as well as Fresno oldies “KYA Boss Radio” KYAF (94.7), to Spanish radio consultants Jesse and Clarita Portillo’s Big Radio Pro for $2.7 million. The deal also includes three construction permits, including KAAX (95.1) in the Visalia-Tulare-Hanford market, the Fresno market permit KNGS (100.1), and the Bakersfield construction permit KZPE (102.1). The sale of the stations has been tied up in a legal dispute among the company’s shareholders following the 2000 death of majority owner Linda Ware. . During that dispute no annual regulatory fees were paid and last December the FCC green-lighted moving forward with possible license revocation for the stations.

Nebraska — Susan and James Ernest’s Dead-Short Broadcasting files a $622,000 deal to buy AC “98.7 The Blast” KSID-FM and country/farm “1340 The Fort” KSID in Sidney, NE from the estate of Mary Elizabeth Young, who died in October 2013. The deal includes the Sidney-licensed translator K239BE at 95.7 FM. Susan Ernest is currently general manager of the stations.

West Virginia — West Virginia Public Broadcasting files a $300,000 deal to buy the currently-silent WVKM, Matewan (106.7) from Three States Broadcasting. Three States reclaimed the station last September after previous buyer Hatfield McCoy Broadcasting defaulted on its $250,000 deal struck in 2013. Three States also owns the currently-silent 1,000-watt daytimer WHJC (1360) in Matewan.

Ft. Wayne, IN — Brian Walsh files to buy “Oldies 101.1” WMYQ from Larko Communications for $220,000. Walsh is operating the station under a time brokerage agreement until closing. Walsh is a former station owner and contract broadcast engineer.

Maine — The Presence Radio Network files to buy the currently- silent WEGP, Presque Isle, ME (1390) from Decelles/Smith Media for $67,500. The station was sold in 2010 for $220,000 but Decelles-Smith had to foreclose last year after Northern Maine Broadcasting failed to keep up with payments on a promissory note. WEGP will become the fifth Maine station for the Presence Radio Network which will convert the station to noncommercial and will air its religious “The Presence” format. Broker: Harold Bausemer

Missouri — Robert Rose files to buy KZOC, Bourbon, MO (94.1) from Dennis Wallace’s Alma Corporation for $31,000. KZOC is a construction permit for a Class A station which Wallace won in Auction No. 91 with a $31,000 bid. Rose owns no other stations.

C L O S I N G S

Orlando — The Walt Disney Company closes a $1.3 million deal to sell the currently-silent WDYZ (990) to Salem Communications.

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The station previously aired the “Radio Disney” network. The deal gives Salem a fourth station in the Orlando market, where it already owns talk “660 The Answer” WORL, Christian teaching WTLN and “Business Talk 1520” WBZW. Broker: Bill Schutz

Kentucky — Somerset Educational Broadcasting Foundation closes on its purchase of southern gospel WNFC, Paducah (91.7) from Don Powell for $265,000. The deal called for Somerset to pay an additional $5,000 at closing to the leaseholder of the transmitter site. Somerset has filed a main studio waiver and plans to simulcast religious teaching/southern gospel WTHL, Somerset, KY (90.5) on WNFC. In addition to WTHL, Somerset owns three other noncommercial FMs in Kentucky, Tennessee and Ohio. FM 90.1, Inc. owns one other station: southern gospel WJCR, Upton, KY (90.1).

Idaho –— Val Cook’s Old West Media closes an $110,500 deal to buy classic country “800 The Bear” KBRV, Soda Springs, ID from Flash Broadcasting. Cook also owns country KASL, Newcastle, WY (1240) and leases two other Wyoming stations.

Hawaii — Vic Michael’s Kona Coast Radio closes a $100,000 deal to buy ethnic “Hawaii’s Na Mele 102.3” KMKK-FM, Kaunakakai, HI from Frontier Capital Partners. Kaunakakai is the largest town on the island of Moloka’i. Michael doesn’t own any other full-power stations in Hawaii but he owns three translators on the islands of Maui and O’ahu. Texas — Scottie Rice’s RCA Broadcasting closes a deal to buy sports KCUL, Marshall, TX (1410) from Access.1 Communications for $25,000. Rice is a San Diego-based broadcast engineer. Nevada — Fred Weinberg and Floyd Brown’s Nevada Radio closes an $11,100 deal to buy KNNT, Battle Mountain, NV (98.5) from Christopher Falletti. The construction permit is for a Class C2 station. Falletti won the construction permit during Auction 93 in 2012. Brown also serves on the board of Arizona Christian University which owns contemporary Christian “90.9 The Shine” KGCB in the Flagstaff-Prescott, AZ market.

Louisiana — SSR Communications closes a deal to swap the currently-silent KQJO, St. Joseph, LA (99.3) to Black Media Works in exchange for the Tallulah, LA-licensed translator K279CG at 92.9 FM. The signal had been used to simulcast Black Media Works’ noncommercial gospel/blues KAYT, Jena, LA (88.1). No cash is changing hands as part of the swap.

Burlington-Plattsburgh, VT-NY — Jeff Shapiro’s Great Eastern Radio closes a deal to buy WECM, Keeseville, NY (104.3) from Gail and William Goddard’s Electromagnetic Company in exchange for an additional 6.4% stake in Great Eastern, bringing their total holding in the company to 11.5%. Shapiro still holds a majority 70.5% interest in Great Eastern. The sale follows a 119-mile move for WECM from Hartford, VT in the Upper Valley (Lebanon-Rutland-White River Junction market) market to the Champlain Valley (in the Burlington-Plattsburgh market) that was approved by the FCC in 2008 and completed last November.

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[email protected] | 800.275.2840 PG 6 Q & A insideradio.com THURSDAY, APRIL 2, 2015 THE INSIDE RADIO Q&A: BOEHNE, LAWLOR & WEXLER

For the first time in decades, the E.W. Scripps Company is an owner of radio stations following its merger with Journal Communications. The Cincinnati-based company will now have a national footprint that includes 34 radio stations and 33 television stations. Inside Radio caught up with Scripps CEO Rich Boehne, senior vice president of radio and television Brian Lawlor and VP of radio Steve Wexler to talk about the remaking of Scripps. Inside Radio: Let’s begin with what will be different for the radio division now that it’s owned by Scripps. Brian Lawlor: Our radio vision is consistent. We liked the direction that Journal was going with at the radio division, and we really like the idea of television and radio together in a market as we are trying to build a bigger voice for the community across platforms. IR: From a business and revenue standpoint, how do you see radio fitting in at Scripps? Rich Boehne: We’ve obviously decided that it’s a pretty good business and this is a good opportunity to say we want to be in radio again and it makes sense for radio to be a Scripps platform. We’re so comfortable with the strategy that Journal had in markets where there is television and an unbelievably strong local radio focus at a time when radio is more often the same thing spread across as many markets as possible. The Journal team has focused so much more on what are the dynamic opportunities in individual markets. We did the due diligence process and quickly came to Rich Boehne love it and thought it would be a great part of the company. IR: In your view, what makes radio a “good business?” Boehne: It’s like TV in that it’s among the greatest businesses that God ever created. It works in scale, it’s profitable, and you have an incredible connection as you touch listeners in an almost personal way. It’s one of those types of businesses that we like a lot. We’ve all learned that watching TV in your car is not a good idea and radio is a perfect platform for your car. IR: There’s been talk Scripps may look to grow its radio portfolio. How soon might we see that happen? Lawlor: We’re very interested in understanding the benefits of having radio and TV in the same market. We have had a strategy inside the company for the last couple of years of getting deeper in the markets where we do business. As a result of that we have been building digital and social assets Brian Lawlor in order to extend our reach and go deeper into local markets. We’ve been adding second television stations in markets. So now this idea of adding radio stations in to our markets is really consistent with what we have been trying to do the last couple of years to just get deeper in the market that we’re in. So we’re really looking forward to taking our time and taking the next year to better understand the benefits of having radio, television, digital, mobile, and social all in the same market and what can that mean for a consistent voice to be able to inform and entertain an audience. IR: In Milwaukee, will it impact “Newsradio 620” WTMJ to no longer be co-owned with the Journal Sentinel newspaper: Steve Wexler: There was more collaboration between TV and radio, which will continue with Scripps. There wasn’t that much between the newspaper and the radio stations. We would do some content sharing around sports, which will continue, and a number of Journal Sentinel reporters would appear on our talk shows. Those relationships in the market were deep and were never really mandated. They grew organically. Steve Wexler Lawlor: One thing that changes in Milwaukee is now that we don’t own the newspaper anymore, the regulatory rules have changed for us and we could actually buy more radio in Milwaukee if the opportunity presents itself, and we so choose. IR: Looking at this deal, with all the pieces that Scripps and Journal have brought to the table, it really seems like part of the media convergence we’re seeing everywhere. All the puzzle pieces fit together. Boehne: I think that’s a very good description. Wexler: It’s all part of our strategy to do deeper in markets to touch listeners and advertisers and make a difference. It’s absolutely the same: radio, TV, and digital all do that. On the other hand, I don’t think there’s a blurring the lines or diluting of each of those. What is exciting for us coming into Scripps is the TV stations continue to be very successful and the radio group remains very competitive and locally focused. And I’ve been blown away at the ideas in digital that I’ve been exposed to. The overarching strategy of how do we get deeper and meaningful is true under these three mediums.

This interview has been condensed and edited for space. Read the complete Q&A at InsideRadio.com

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