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Official Event Brochure Sports Marketing & New Media 2009 Barcelona Official Event Brochure Wednesday, September 30 & Thursday, October 1st 2009 Barcelona, Spain. www.iconeventsinternational.com We are specialists, producers, researchers & coordinators striving to deliver 1st class events Welcome Icon Events International welcomes you to the Sports Marketing & New Media Congress 2009. Icon presents this truly unique event with the goal of providing a platform for learning, networking, benchmarking and discussion about the most pressing "sports marketing" related trends and issues today. The Seminar The Sports Marketing & New Media Congress is designed to help any professional involved in Sports Marketing, to learn through end-user and practitioner presentations, on how best to leverage New Media to both enhance marketing practices and fans awareness. You will hear from the expert speaker panel from across the globe, who will explore some of the most important issues that are effecting how sports is consumed globally in today's digital age. Topics Mobile Advertising & the Sports Industry Europe v U.S. (Mobile v Social Media) Sports Media & Technology CRM & the Sports Industry Sports Consumption in the Digital Age How "Online" is Effecting Sports Interest Sponsorship and the New media Revolution Metrics & Measurement Sports Applications Features End - User Presentations Interactive Sessions Case Studies Panel Discussions Workshops Why Attend Find solutions - Make connections - Exchange ideas - Solidify your vision Participants are invited to learn, exchange ideas, debate, network and benchmark throughout the two day event, designed to suit every level of Sports Marketing professional across all sectors. So make plans now to join us for the Sports Marketing & New Media Congress 2009 in Barcelona. Invite your colleagues and peers. Team discounts available. Speakers Event Chairman Keynote Presentation Brightguys - FC Barcelona - CEO Media Business Development Manager Thazza - IMG - Owner Account Director IMG Media Media Consulting - Managing Director NFL UK - ARSENAL CHELSEA Former Manager Manchester Mobile Chairman & Mobile Content Consultant to; LIVERPOOL Arsenal, Chelsea & Liverpool SportFive - SINERGI Sports Consulting - Senior Director New Media Founder & managing Partner Distribution & TV Product Management Play like a Champion - Founder & Owner Day One Wednesday, September 30 Day One Schedule 2:00 pm Registration 2:20 pm Chairman's Introduction Keynote Presentation 2:30 pm Brightguys.com - Owner Gijsbregt Brouwer In this session Gijsbregt will discuss; - Current state of sports and sponsoring! Keynote - Sport as an!experience!and!the!effect!of!internet!on!this!experience -!Social!sports!matrix -!Future!of!sports!and!media Social Media Trends in Sports 3:15 pm Play Like A Champion - Founder & Owner Jasper Swelheim - How fans are using new "social" tools to enjoy the games - How pro teams are leveraging social media to engage and inform fans - How big media sports sites are utilizing social tools to make money - How sponsors are leveraging social media to build brands! 4:00 pm Coffee & Networking Mobile Advertising & the Sports Industry 4:30 pm MANCHESTER UNITED FC - Former Manager Manchester United Mobile MEDIA CONSULTING - Managing Director Mike Dunphy Professional sports teams are increasing the use of mobile content to engage with thousands of fans and create mobile marketing promotions. Learn how this can be used to maximise promotional activity and opportunities Case Studies Case - The mobile content evolution - "Free" content as a promotional tool - Premier League club case studies - The new mobile world 5:15 pm Sports 2.0 Comprehensive Study Gijsbregt Brouwer Join us for this interactive session on the results of the first research on sports 2.0 ever at this moment, undertaken by!Hanze University Groningen. About!the!research -!extensive!qualititive!research -!interviews!of!sports!opinion!leaders!on!sports!2.0 -!current!state!of!sports!2.0 -!future!plans!for!sports!2.0 -!sports!2.0!and!obtaining!business!objectives Day One 6:00 pm Chairman's closing remarks End of Day 1 Day Two Thursday, October 1 Day two Schedule Mobile Advertising & the Sports Industry 9:00 am THAZZA - Managing Director Rob Rijsenbrij Mobile Advertising & The Sports Industry Sports Industry - Product marketing, event marketing or experience marketing? - Activation is key - Smaller budgets, use new media - Effect of the recession Mobile advertising! use it.... - 1 to 1 - potential lead generator - is there a profit for enduser - short message or mobile internet - mobile internet or mobile tv (channeling) World Championships Football 2010 South Africa the New Media Event? 9:45 am IMG - Account Director IMG Media Tom Broom In this session, Tom shall discuss the Digital Media Business of Leading Entities - Wimbeldon Case Study - How to build & commercialise social media content 'assets ' Case Study 10:30 am Coffee & Networking Sports Applications Sports Consumption in the Digital Age, How Online is Effecting Sports Interest PANEL DISCUSSION - Chairman & invited panel guests 11:00 am FC BARCELONA - Media Business Development Manager Omar Berrada Delivering content effectively online requires specialist applications. Join us for this session on how the most supported club on the planet oversees the business Join us for a panel discussion on new application features that are fast becoming the way forward for development & media service operations across 3 mediums! sports fans movement and communication online. Interactive Session Interactive - Multi-platform Content Distribution - What are the most used applications by the online sports community - FC Barcelona Media Case Studies - How do you benefit from using widgets!and fantasy sports games! - Football and Online Media - Turning the benefit into profit PANEL DISCUSSION - Chairman & invited panel guests 11:45 am NFL UK - Chairman Alistair Kirkwood - Building a Hardcore fan base using digital - Using Digital Media to simplify sport & bring in new fans - Using Digital Media to synchronize other aspects of business Day Two 12:30 pm Working Lunch 2:30 pm Sports Consumption in the Digital Age SPORTFIVE - Senior DR New Media Distribution & TV Product Management Phillippe Wessel - How do the fans consume sports? - What technologies work? - Which business models are successful?! 3:15 pm Q&A Session This session is designed specifically for participants to raise their issues to the floor. Discussions are driven by the attendees and the discussions can be wide-ranging, topical and stimulating. Some thought provoking topics: - User Generated Content interactive session interactive - Social Networking - Branding Online 3:45 pm Sports Media & Technology Workshop Increasing Revenues and Broadening Fan-Base with Digital Media interactive session interactive Focus on Developing New Business Opportunities through a Web.TV Sport is moving to a digital age. The International Equestrian Federation (FEI) have recently launched their new broadband video platform that enable the global horse community to watch and enjoy high quality video from the world’s most prestigious events from a web.tv. FEI will present their Digital Media strategy and explain how they managed to make the most of New Technology to increase Revenues and get closer to their Fans. FEI presentation will be followed by a panel discussion. Speaker: International Equestrian Federation (FEI) - Executive Director Commercial Carsten Couchouron SINERGI Sports Consulting - Founder & Managing Partner Giancarlo Sergi - Moderator 5:10 pm End of Seminar Round-Up & Chairman's closing remarks 5:15 pm Seminar Close Location Barcelona City BARCELONA In a privileged position on the northeastern coast of the Iberian peninsula and the shores of the Mediterranean, Barcelona is the second largest city in Spain in both size and population. The capital of Catalonia is unequivocally a Mediterranean city, not only because of its geographic location but also and above all because of its history, tradition and cultural influences. With such a huge variety of thing to see and do, it's no wonder why Barcelona city breaks are so popular. Fabulous architecture, brilliant Spanish cuisine, flamboyant culture and wonderful weather combine to make Barcelona a truly magnificent city. Barcelona is easily accessible from anywhere in Europe with excellent air and rail links. Event Location The Olympic and Sport Museum, managed by The Barcelona Olympic Foundation, is an open window to the world of sport. A long distance voyage to learn about sport, which is the materialisation of a universal language without The first in Europe with a historical, ethical, educative and playful vision, shows a global perspective on sport in all its disciplines and variations. It is an interactive space equipped with advanced technology that is applied to all exhibits and which turns the Museum into a treat for the senses.frontiers. Sport as a social integration tool will be a journey you will never forget. Support Partner Event Partners.
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