DOCSLIB.ORG

Adexchanger-Qa-Jan-A

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

VOLUME II January 1 – April 30, 2010 The Q&A’s Learn from the Ecosystem TABLE OF CONTENTS AGENCIES ................................................................................................................................. 8 Innovation Interactive Leveraging Dentsu To Expand Search/Display Offering And More Says Co-CEO Margiloff ...............................................................................................................................................................................................8 Mediabrands’ Cadreon Verifying Ads And Audience; Audience-Level Attribution Is Coming Says VP Brunick ...............................................................................................................................................................................................10 VivaKi’s David Kenny On The Agency Challenge, Creative And Automation...........................................................11 Former Mindshare CEO Scott Neslund Appointed Red Bricks Media CEO; Discusses Digital Strategy ........13 Innovation Interactive Leveraging Dentsu To Expand Search/Display Offering And More Says Co-CEO Margiloff.............................................................................................................................................................................................14 AD NETWORKS & EXCHANGES............................................................................................ 16 24/7 Real Media’s Pangis Looks At Her Company’s Publisher Platform Solutions................................................16 Adconion Unveils New Joost Video Network, Positioning For Video Platform Future..........................................18 Adgregate Markets Releases ShopFans; CEO Wong Looks At Display And Social Media..................................19 PointRoll Gets Ecommerce And Adgregate Markets In Its Media .................................................................................21 Adgregate Markets Announces ShopFans, Gives Exclusive First Look To IPG’s Emerging Media Labs ......22 Advertisers Overlaying Third-Party Data On Vertical Ad Networks Today Says Adify CEO Fradin..................23 AdRoll CEO Bell Discusses Self-Service Retargeting.......................................................................................................24 Germany’s AdScale Expecting Revenues To Double In 2010 Says CEO Pantke.....................................................25 Unleashing The AOL Display Ad Beast: Ad Desk And Display Strategy With AOL’s Fellows, Jacobs and Kennedy.............................................................................................................................................................................................27 Former US Search CEO Jeff Pullen On His New Role At Audience Science.............................................................34 AudienceScience CEO Hirsch Discusses Publisher Platform, Ad Network ..............................................................35 Brand.net CEO Blair On Company’s Video Initiatives And VAST..................................................................................36 Collective Discusses AMP Platform’s New Engagement Metrics And Above-The-Fold Targeting ...................38 Orange-France Telecom And OpenX Launch A New Ad Exchange In Europe .........................................................40 TRAFFIQ CEO Kahn On Datran Media Integration And Audience Buying Pain Points..........................................43 TRAFFIQ CEO Kahn Looks At TAAN Partnership And Exclusivity Among Agency Holding Companies.......45 ContextWeb EVP Sears Discusses RTB Roll-out And PubMatic Partnership...........................................................47 2 FetchBack CEO Little On Recommendation Retargeting And Recent Developments...........................................48 Rocket Fuel Addressing Brands And Attribution Says Pres Frankel...........................................................................49 Smartclip’s Prohaska Discusses Company’s Video Ad Network Model.....................................................................51 Yahoo!’s Wise And McGrory On Demand-Side Platform Pilot Program, Real-Time Bidding ..............................53 ANALYSTS............................................................................................................................... 55 Data Nugget: Banner Ad Spending Will Be 20.9% Of Internet Ad Spending This Year Says eMarketer’s Hallerman ..........................................................................................................................................................................................55 BUYING PLATFORMS............................................................................................................. 56 AdBuyer.com Releases New, Free Audience Profiles Product; CEO Ogilvie Says Company Looking To Improve Efficiency For Search Marketers..............................................................................................................................56 AdGear Building A New Ad Serving Platform For Advertisers And Publishers Says VP Stesin........................58 Brandscreen Offering Demand-Side And Sell-Side Platform Trading Solutions Says CEO Tol.........................61 Chango To Extend Search’s Reach Into Display With Demand-Side Platform.........................................................63 CPM Advisors Leveraging Mediageeks’ Technology For Demand-Side Platform...................................................66 XA.net And eXelate Look At Strong Results Of Brand Study .........................................................................................68 DataXu CEO Baker On New Funds And Demand-Side Platform Services Layer .....................................................70 Invite Media Opens In UK; Discusses European Opportunity........................................................................................71 Invite Media On RTB And Online Display Ad Media Buying Today ..............................................................................73 LucidMedia Joins The Demand-Side Platform Race; Announces ADvisor DSP......................................................75 OwnerIQ Using Insights On Ownership Signals For Targeting Says CEO Habegger ............................................79 Simpli.fi Addressing Search Marketers With A Demand-Side Platform Says CEO Prioleau................................82 Triggit To Open Real-Time Bidding To All Advertisers Says CEO Coelius................................................................86 Turn Highlights IPG Cadreon Relationship, New Planning Tools; CEO Demas Discusses Platform Updates ...............................................................................................................................................................................................................88 Turn Announces Agency Holding Company Client: Omnicom Media Group; Upgrades Platform Features.90 x+1’s Nardone Discusses Cookie-Level Integration Of Brand Research Data .........................................................92 CEO Nardone Discusses Merkle, X+1 Partnership And Customer-Centric Marketing...........................................94 X+1 CEO Nardone On Update To Company’s Demand-Side Platform Technology ................................................97 CREATIVE OPTIMIZATION AND PROVIDERS ...................................................................... 99 3 New Dapper CEO Beriker On The Direct Response Display Channel..........................................................................99 Eyeblaster Research Shows Audience Buying Habits Says Geifman .......................................................................100 CEO Kartzman Says Spongecell Increasing Engagement, Interaction In Display Advertising ........................102 CEO Calvin Lui Plays The Cloud Card With Tumri’s Marketing Analytics Offering..............................................104 DATA AND MEASUREMENT ................................................................................................ 106 Aggregate Knowledge CEO Paul Martino On Big Data, DSPs and New Funds ......................................................108 Aggregate Knowledge Adopts New, BlueKai Server-To-Server Technology For More Efficient Data Management Says VP Bensoussan........................................................................................................................................109 aWhere Location Solutions Offer Digital Marketers In-Store Sales Insights Says CEO Corbett......................111 CEO Glass On New Self-Service Media Buying Tool From Bizo..................................................................................113 Bizo Partners With Ad Network Martini Media, Finds B2B Fit With B2C...................................................................114 CEO Tawakol Discusses BlueKai Pulse Index And Intender Signal Strength ........................................................115 BlueKai CEO Omar Tawakol Discusses Recent Investment And Plans....................................................................116 Digital Element On Postcode Targeting And U.S. And Europe Tech Targeting Interest.....................................117 eXelate’s Zagorski Discusses Nielsen PRIZM Offline Data Integration, Looks At Impact ..................................119 CEO Jain Says JovianDATA Enabling Insights On Data For Ad Networks, Agencies, Advertisers And Publishers
Recommended publications
  • Media Approved

    Media Approved

    Film and Video Labelling Body Media Approved Video Titles Title Rating Source Time Date Format Applicant Point of Sales Approved Director Cuts 1 M Offensive language FVLB 111.29 11/03/2014 Bluray Universal Pictures Video Paul Crowder No cut noted Slick Yes 11/03/2014 10 Drama Movies R16 Violence,offensive language,sex scenes and content that may disturb FVLB 1,056.00 04/03/2014 DVD The Warehouse Michael Miller/Sidney J.Fur No cut noted Slick Yes 05/03/2014 10 Movie Pack Comedy PG Low level violence FVLB 833.07 10/03/2014 DVD The Warehouse Scott Pembroke/Alfred Zei No cut noted Slick Yes 12/03/2014 100 Hits Christmas G FVLB 76.00 10/03/2014 DVD The Warehouse Not Stated No cut noted Slick Yes 10/03/2014 Slick Yes 10/03/2014 12 Disasters M Violence OFLC 89.50 20/03/2014 DVD Madman Entertainment Steven R Monroe No cut noted Slick Yes 20/03/2014 M Violence FVLB 89.50 25/03/2014 Film - Online Madman Entertainment Steven R Monroe No cut noted 20 Feet From Stardom M Offensive language FVLB 87.01 05/03/2014 DVD Universal Pictures Video Morgan Neville No cut noted Slick Yes 05/03/2014 24 Hour Party People R16 Violence,offensive language,drug use and sex scenes FVLB 112.00 11/03/2014 DVD Library Supply Company Michael Winterbottom No cut noted Slick Yes 11/03/2014 Slick Yes 11/03/2014 36th Chamber of Shaolin,The M Violence and offensive language FVLB 110.55 12/03/2014 Film - Online Celestial Pictures Liu Chia-Liang No cut noted A.C.O.D.
  • 4/5) HT Lauren Spiegel , Peter Attia

    4/5) HT Lauren Spiegel , Peter Attia

    The New Status Game for Companies : Fewer Employees by Auren Hoffman There is a new status game brewing between companies concerning who has the FEWEST number of employees. The Nuclear Family Was a Mistake by David Brooks Community is increasingly becoming a smaller and smaller part of our lives (well documented in 2000 in "Bowling Alone" by Robert Putnam) . Brooks' culprit is the focus on the nuclear family and the decline in the number of people per household . Bonus Listen: EconTalk podcast: Keith Smith on Free Market Health Care Great overview of health care in these very important times. books: Path of Least Resistance by Robert Fritz (5/5) HT Patrick O'Shaughnessy This is a must-read book that I have already gifted a dozen times. LifeSpan : Why We Age-and Why We Don't Have To by David Sinclair (4/5) HT Lauren Spiegel , Peter Attia The Decadent Society by Ross Douthat (4/5) HT Peter Thiel Alchemy by Rory Sutherland (4/5) HT Ben Springwater On Grand Strategy by John Lewis Gaddis (4/5) 2 epic.org EPIC-20-03-24-OSTP-FOIA-20200715-Production-pt4 000301 HT Shervin Pishevar Seeing Like a State by James C. Scott (4/5) HT Erik Torenberg , Clare Lockhart, and Joseph Philleo The 22 Immutable Laws of Marketing by Al Ries and Jack Trout (2/5) Peak by Chip Conley (2/5) HT Osman Khan Got forwarded this from a friend (or enemy)? Join the 66700+ subscribers to Five Links Michael- I try to send these out about 10 times a year.
  • This Period Contains Twenty Tossups Worth 10 Points Each

    This Period Contains Twenty Tossups Worth 10 Points Each

    CHARTER CHALLENGE 5 (JAN 2008) ROUND 6 EDITORS: HENRY GORMAN, NEERAJ VIJAY, AND NICK KIRBY GRADES 7 AND 8 1st and 3rd periods. In these periods, your team will choose a category and be read ten questions for you to complete in ninety seconds. After each response, the moderator will indicate whether or not it was correct. Bonus Category: HAWAII 1. Pāhoehoe [pah-HOE-ee-HOE-ee] and aa [AH-AH] are types of this hot substance found in pyroclastic flow. answer: lava (accept: magma even though that's below the earth's surface) 2. These necklaces are composed of flowers, vines, or fern fronds. answer: lei(s) 3. Hawaiian words must end in what kind of letter, of which there are five in the Hawaiian language? answer: vowel 4. James Cook gave the Hawaiian Islands this other name in honor of an Earl who invented a food item. answer: Sandwich Islands 5. What musician and surfer released the album In Between Dreams with song "Better Together"? answer: Jack Johnson 6. This is the capital and largest city of Hawaii. answer: Honolulu 7. This kind of Hawaiian feast might feature poi and kalua pig. answer: luau 8. In its top left corner, the state flag of Hawaii features what flag of the United Kingdom? answer: The Union Jack 9. In this sport, the University of Hawaii warriors went 12-0 in the 2007 season, but lost the Sugar Bowl to Georgia. answer: (college) football 10. The Japanese attacked what Oahu port on December 7, 1941? answer: Pearl Harbor CHARTER CHALLENGE 5 (JAN 2008) ROUND 6 EDITORS: HENRY GORMAN, NEERAJ VIJAY, AND NICK KIRBY GRADES 7 AND 8 Bonus Category: MARK TWAIN 1.
  • Computer Gaming World

    Computer Gaming World

    Computer Gaming World From Wikipedia, the free encyclopedia This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (October 2008) Computer Gaming World Computer Gaming World Issue 249 - March 2005 Editor Jeff Green Categories Computing, Gaming Monthly First issue November 1981 Final issue November 2006 — Number 268 Company Ziff Davis Country United States, Canada Language English ISSN 0744-6667 Computer Gaming World (CGW) was a computer game magazine founded in 1981 by Russell Sipe as a bimonthly publication. Early issues were typically 40-50 pages in length, written in a newsletter style, including submissions by game designers such as Joel Billings (SSI), Dan(i) Bunten(Ozark Software), and Chris Crawford. As well, early covers were not always directly related to the magazine's contents, but rather featured work by artist Tim Finkas. In 1986, CGW increased its publication cycle to 9 times a year, and the editorial staff included well-known writers such as Scorpia,Charles Ardai, and M. Evan Brooks. In late 1987, CGW introduced a quarterly newsletter called Computer Game Forum (CGF), which was published during the off-months of CGW. The focus of the newsletter was game design, game hints and scenarios, and game development. The newsletter never really took off and only two issues were published (Fall 1987 and Winter 1987) before it was cancelled. Many of the columns which debuted in CGF, such as Scorpion's Tale and The Rumor Bag, were incorporated into CGW, which went monthly in 1988.
  • RFP Request List

    RFP Request List

    Event Summary - Online Marketplace Type Expertise/Solution Based Number MG20-81 Stage Title - Organization StateOfUtah Currency US Dollar Event Status Under Evaluation Work Group Division of Purchasing Exported on 2/21/2020 Exported by Michael Glenn Estimated Value - Payment Terms - Bid and Evaluation Respond by Proxy Allow Use Panel Questionnaire No Sealed Bid Yes Auto Score No Cost Analysis No Alternate Items No Visibility and Communication Visible to Public Yes Enter a short description for this public event Online Marketplace with a dynamic price structure. Omnia. Commodity Codes Commodity Code Description Office supplies including folders and binders and mailing supplies and desk supplies 44120 and writing instruments, print services Dispersing and spraying appliances for agriculture including sprinklers, dusters, 21101 sprayers, composters, pollination equipment and supplies, frost protection equipment, fertilizer spreaders, irrigation systems Industrial process machinery and equipment and supplies including for rubber and 23150 plastics processing industry and pharmaceutical and optical industry and cement and ceramics and glass industry and packaging industry 23270 Welding and soldering and brazing machinery and accessories and supplies Plumbing fixtures including non-sanitary residential fixtures and faucets or taps and 30180 shower heads and jets and parts and accessories Electrical equipment and components and supplies including electrical plugs and 39120 circuit protection devices and transformers 40101 Air circulation and
  • Men's Basketball Team Takes Provincials, Off to Nationals

    Men's Basketball Team Takes Provincials, Off to Nationals

    NAITSA’S GRUB CRAWL – MARCH 22 THE Please recycle this Thursday, March 10, 2011 newspaper when you are Volume 48, Issue 21 finished with it. NUGGETYOUR STUDENT NEWSPAPER EDMONTON, ALBERTA, CANADA NAIT OOKS WIN! Men’s basketball team takes provincials, off to nationals – story page 8 Photo by Jacqueline Burvill NEW STUDENTS’ ASSOCIATION EXECUTIVES NAITSA’s newly elected executives get together for a photo this week. President Govind Pillai, front left, sits with VP Campus Life Tyler Bernard, front right, VP External Timothy Jobs, back left and VP Academic Teagan Gahler. 2 The Nugget Thursday, March 10, 2011 NEWS&FEATURES Evening of inspiration By EVE KOESTER hard work really does pay off. More and more women are taking the trades by The Women in Technology sessions are meant to storm. Many other non-traditional fields of study motivate the women of NAIT. are also in popular pursuit among women, and the “Ultimately we hope students will recog- Women in Technology group is the glue that holds nize their own possibilities regarding their future them all together – figuratively speaking, that is. dreams,” says Michele Parker, Co-ordinator of Stu- The group holds monthly seminars at NAIT dent Engagement, on what can be expected. Women especially for the ladies in these types of fields. who work in industries that are dominated by men From construction to business and everything in are encouraged to enjoy the presentations and the between, the keynote speakers are sure to deliver company of others. inspirational advice. There are many exciting careers out there starv- The next anticipated guest speaker has quite a ing for female presence.
  • PC GAMES and DRAGONS! the PC Gaming Authority

    PC GAMES and DRAGONS! the PC Gaming Authority

    INSIDE! IN THE MAG: CGW'S LEGENDARY ANNUAL HANDS-ON REPORT DUNGEONS & DRAGONS 101 Free ONLINE: STORMREACH WE SAW DUNGEONS— PLAY THE DEMOS! PC GAMES AND DRAGONS! The PC Gaming Authority FOR OVER 20 YEARS 101CGW'S LEGENDARY ANNUALFREEISSUE 260 PC GAMES SHOOTERS PUZZLES PLATFORMERS AND MORE! WE TELL YOU WHERE TO FIND 'EM ALL! FIRST LOOK CRYSIS MORE EXPLOSIVE ACTION FROM THE MAKERS OF FAR CRY! SPECIAL REPORT: MOD SUMMIT FIRST LOOK! THE WORLD’S LEADING GOTHIC 3 YAY! THE SINGLE- MODMAKERS DISCUSS PLAYER RPG THE FUTURE OF RETURNS! PAGE 18 PC GAMING > ON THE DISC REVIEWED TM STAR WARS THE YEAR’S FIRST 5-STAR EMPIRE AT WAR DEMO! ISSUE 260 PLUS: HOT HALF-LIFE 2 AND DOOM 3 GAME IS ONE MAPS AND MODS! YOU’VE NEVER BIG TRAILERS: SPLINTER CELL HEARD OF 21 Display Until March DOUBLE AGENT, THE GODFATHER! SEE PAGE 87 $8.99 U.S. $9.99 Canada > MARCH 2006 CGW.1UP.COM THE FATE OF THE ENTIRE ARE YOU THE FLEETS Do you quickly build a fleet of TIE fighters and swarm the enemy before they gain strength? Or take time and build a more THE ELEMENTS powerful fleet of Star Destroyers? Do you wait until after the ice storm and lose the element of surprise? Or do you take advantage of low visibility and attack when they least expect it? THE ARMIES Do you crush bases under the feet of AT-ATs and risk losing a few? Or do you call down ships from space and bomb them back to the Stone Age? Will you repeat Star Wars® history or change it forever? Play Star Wars : Empire at War and test your strategic mettle in an epic fight to control the entire Star Wars galaxy.
  • What They Know: the Business of Tracking You on the Internet

    What They Know: the Business of Tracking You on the Internet

    What They Know The Business of Tracking You on the Internet A Wall Street Journal Investigation 2 Table of Contents Introduction .............................................................................. 3 Contributors .............................................................................. 6 The Web's New Gold Mine: Your Secrets ....................................................... 7 Explore the Data ....................................................................................... 14 Sites Feed Personal Details To New Tracking Industry ......................... 15 How to Avoid the Prying Eyes ................................................................. 17 What They Know About You ................................................................... 20 Microsoft Quashed Effort To Boost Online Privacy .................................... 22 On the Web's Cutting Edge, Anonymity in Name Only ............................... 27 Stalking by Cellphone ................................................................................... 33 Google Agonizes on Privacy as Ad World Vaults Ahead ............................. 39 On the Web, Children Face Intensive Tracking .......................................... 45 Explore the Data ...................................................................................... 50 How to Protect Your Child’s Privacy Online ........................................... 51 'Scrapers' Dig Deep For Data on Web ..........................................................53 Facebook in Privacy Breach
  • Lifestreaming

    Lifestreaming

    Copyright © 2013 by Alice E. Marwick. All rights reserved. Th is book may not be reproduced, in whole or in part, including illustrations, in any form (beyond that copying permitted by Sections 107 and 108 of the U.S. Copyright Law and except by reviewers for the public press), without written permission from the publishers. Yale University Press books may be purchased in quantity for educational, business, or promotional use. For information, please e-mail [email protected] (U.S. offi ce) or [email protected] (U.K. offi ce). Set in Caslon Pro and Whitney types by Westchester Book Group. Printed in the United States of America. Library of Congress Cataloging-in-Publication Data Marwick, Alice Emily. Status update : celebrity, publicity, and branding in the social media age / Alice E. Marwick. pages cm Includes bibliographical references and index. ISBN 978-0-300-17672-8 (cloth : alkaline paper) 1. Web 2.0. 2. Social media. 3. Social status. 4. Celebrities. 5. Publicity. 6. Branding (Marketing) I. Title. TK5105.88817.M36 2013 305.5'2—dc23 2013017042 A catalogue record for this book is available from the British Library. Th is paper meets the requirements of ANSI/NISO Z39.48–1992 (Permanence of Paper). 10 9 8 7 6 5 4 3 2 1 5 LIFESTREAMING We Live in Public Th e 2009 documentary We Live in Public told the story of Josh Harris, a late- 1990s dot- com millionaire who funneled his consid- erable fortune into what he considered the future: people broadcast- ing their lives via internet- enabled closed- circuit tele vi sion.
  • Reid Hoffman's Big Dreams for Linkedin

    Reid Hoffman's Big Dreams for Linkedin

    Reid Hoffman’s Big Dreams for LinkedIn - The New Yorker 2/6/16, 10:36 AM The Network Man Hoffman, who founded LinkedIn, has a premise about how the economic world will work from now on. Illustration by Stanley Chow Early on a Monday evening in June, Reid Hoffman, the founder and executive chairman of the business-oriented networking site LinkedIn, met Mark Pincus, the founder and chief executive of the gaming site Zynga, for dinner at a casual restaurant in Portola Valley, California, a wealthy residential town at the western edge of Silicon Valley. Breakfasts and dinners are a big part of Hoffman’s life. He recently published two books on how to be successful in business, and is finishing a third, whose working title is “Blitzscaling.” His business is based on the idea of managing your career through relentless networking, which is something he enjoys. If someone told you that Hoffman was the equipment manager for a Pearl Jam tour, it wouldn’t seem like a casting error. He is a big, broad-faced man with tousled brown hair, http://www.newyorker.com/magazine/2015/10/12/the-network-man Page 1 of 26 Reid Hoffman’s Big Dreams for LinkedIn - The New Yorker 2/6/16, 10:36 AM who typically dresses for work in black shorts, a black T-shirt, running shoes, and white socks. He befriended Pincus about twenty years ago, when the two met in the Bay Area to discuss business ideas, and discovered that they both believed that social media would be the next big thing in Silicon Valley.
  • Descargar Informe Empresa

    Descargar Informe Empresa

    1 2 LICENCIA Informe: Inteligencia Artificial por Corporación Ruta N, se distribuye bajo una Licencia Creative Commons Atribución- NoComercial-CompartirIgual 4.0 Internacional. REFERENCIA BIBLIOGRÁFICA Sugerimos se referencie el documento de la siguiente forma: Corporación Ruta N (2018). Observatorio CT+i: Informe No. 1. Inteligencia Artificial Recuperado desde www.rutanmedellin.org 3 LIDERA 4 EJECUTA 5 DESARROLLA EL ESTUDIO 6 ASESORA Isis Bonet Cruz Doctora en Ciencias de la Computación Docente Universidad EIA Natalia Ochoa Ramírez Master en Ciencias de Análisis de Datos PARTICIANTES 7 El estudio de vigilancia tecnológica e inteligencia competitiva, denominado INTELIGENCIA ARTIFICIAL, fue desarrollado por la Universidad Pontificia Bolivariana en el cual los participantes asumieron los siguientes roles: - Metodólogo: asesora con la metodología de vigilancia tecnológica e inteligencia competitiva diseñada para el proyecto Observatorio CT+i y definida por INNRUTA - Red de Inteligencia competitiva. Adicionalmente coordina dentro de cada institución los ejercicios realizados. - Vigía: encargado de recopilar de fuentes primarias y secundarias, los datos e información relacionada con el área de oportunidad estudiada. Realiza con expertos temáticos y asesores, el análisis de la información recopilada y la consolidación de los informes del estudio de inteligencia competitiva. El estudio contó con la participación de Alejandro Peña Palacio y Natalia Ochoa Ramírez, quienes desempeñaron el papel de asesores temáticos con las siguientes actividades. - Asesor temático: participa en las etapas de análisis y validación de la información recopilada por el vigía. Orienta y da lineamientos del estudio de inteligencia competitiva realizado. Se contó con la participación de un grupo de actores con conocimientos relacionados a la temática, quienes contribuyeron en la validación y priorización de oportunidades.
  • Analyzing Games Journalism

    Analyzing Games Journalism

    Project Number: LDH-PW03 Analyzing Games Journalism A Major Qualifying Project Report submitted to the Faculty of the Worcester Polytechnic Institute in partial fulfillment of the requirements for the Degree of Bachelor of Science on April 30, 2009 Submitted By: Dan Tennant Advised By: Professor Lorraine Higgins TC Table of Contents TC Table of Contents .................................................................................................... ii TF Table of Figures ..................................................................................................... iv AB Abstract ................................................................................................................... v 1 Introduction: Games Journalism and the Print-Online Transition .......................... 1 2 Methods for Coding and Analyzing Magazines ..................................................... 5 2.1 Selecting a Sample Set ...................................................................................... 5 2.2 Editorial Coding Categories .............................................................................. 8 2.3 The Interview Process ..................................................................................... 12 3 Quantitative Analysis ............................................................................................ 15 3.1 Genre ............................................................................................................... 15 3.2 Voice & Style .................................................................................................