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QUADERNS DEL CAC La Radio, Aún 41 QUADERNS DEL CAC La radio, aún 2015 Vol. XVIII - julio 2015 ISSN (electrónico): 2014-2242 / www.cac.cat QUADERNS DEL CAC 41, vol. XVIII - julio 2015 Consejo editorial: Salvador Alsius (editor), Victòria Camps, Dolors Comas d’Argemir, Rafael Jorba, Elisenda Malaret, Santiago Ramentol, Joan Manuel Tresserras Dirección: Emili Prado Consejo de redacción: Sylvia Montilla (coordinadora general) y Carles Llorens (editor de Crítica de libros) Redacción: Imma Cabré, Davínia Ligero y Marta Martín Quaderns del CAC es una revista electrónica anual que se pu- blica el mes de julio en catalán, castellano e inglés. Se ha edi- Consejo asesor científico: tado en papel en catalán desde el número 1 (año 1998) al Monica Ariño (Ofcom, Londres), Lluís Bonet (Universitat de número 35 (diciembre de 2010). Barcelona), Milly Buonanno (Università degli Studi di Roma “La Sapienza”), Enrique Bustamante (Universidad Complutense de La revista desea motivar el análisis y debate críticos sobre la Madrid), Marc Carrillo (Universitat Pompeu Fabra, Barcelona), cultura y los medios audiovisuales en el mundo contemporáneo. Divina Frau-Meigs (Université Paris 3-Sorbonne), Ángel García Editada por el Consejo del Audiovisual de Cataluña, pretende Castillejo, Maria Jesús García Morales (Universitat Autònoma de ser una plataforma de aproximación al campo de la comunica- Barcelona), François Jongen (Université Catholique de Louvain), ción y de la cultura audiovisual desde diferentes perspectivas Margarita Ledo (Universidade de Santiago de Compostela), Joan disciplinarias, y con una atención particular a la investigación Majó (Cercle per al Coneixement), Jesús Martin Barbero (Universidad europea e internacional. Nacional de Colombia, Bogotá), Andrea Millwood Hargrave (International Institute of Communications, Oxford University), La sección “Artículos” se compone de textos originales e inédi- Miquel de Moragas (Universitat Autonòma de Barcelona), Nancy tos que la revista somete a un proceso de doble revisión ciega Morris (Temple University, Filadelfia), Tomás de la Quadra-Salcedo por pares, después de una valoración inicial de calidad y ade- (Universidad Complutense de Madrid), Alessandro Pace (Università cuación por parte del Consejo de redacción. La publicación se degli Studi di Roma “La Sapienza”), Jordi Pericot (Universitat compromete a informar a los autoes y autoras del resultado Pompeu Fabra, Barcelona), Francisco Pinto Balsemão (Consejo positivo o negativo de la evaluación de los artíclos en un plazo Europeo de Editores), Monroe E. Price (University of Pennsylvania), máximo de un mes y medio tras la presentación del artículo. Artemi Rallo (Universitat Jaume I, Castellón), Philip Schlesinger (Glasgow University), Miquel Tresserras (Universitat Ramon Llull, Las normas de estilo para presentar artículos y críticas de libros Barcelona), Imma Tubella (Universitat Oberta de Catalunya), se publican en las páginas finales de cada número. Manuel Ángel Vázquez Medel (Universidad de Sevilla), George Yúdice (University of Miami), Ramón Zallo (Universidad del País Las opiniones expresadas en los artículos publicados en Qua- Vasco/Euskal Herriko Unibertsitatea). derns del CAC pertenecen a los autores y autoras de los textos y no son compartidas necesariamente por la revista. Consejo del Audiovisual de Cataluña Presidente: Roger Loppacher i Crehuet Vicepresidente: Salvador Alsius Clavera Depósito legal: B.21286-2011 (castellano versión electrónica) Consejero secretario: Daniel Sirera Bellés ISSN (papel): 1138-9761 / ISSN (electrónico): 2014-2242 Consejeras y consejero: Carme Figueras i Siñol, Yvonne Griley i http://www.cac.cat Martínez y Eva Parera i Escrichs E-mail: [email protected] c. dels Vergos, 36-42 - 08017 Barcelona Tel. 93 557 50 00 - Fax 93 557 00 01 www.cac.cat - [email protected] QUADERNS ISSN (electrónico): 2014-2242 / www.cac.cat DEL CAC Sumario Presentación 3 Crítica de llibros 79 Autor invitado: 5 PETER LEWIS JOAN MANUEL TRESSERRAS Ausencia de discurso: el caso de la radio comunitaria 5 GIFREU, J. El català a l’espai de comunicació. El procés de normalització de la llengua als mèdia (1976-2013) 79 Tema monográfico: La radio, aún 13 JOSÉ LUIS ROJAS PHILLIPS, A. Journalism in Context. Practice and Theory JOSEP MARIA MARTÍ, BELÉN MONCLÚS, MARIA GUTIÉRREZ for the Digital Age 81 Y XAVIER RIBES La radio, modelo de negocio en transición: estrategias de oferta y de comercialización en el contexto digital 13 Agenda 83 TIZIANO BONINI Revista de libros 83 La “segunda era” del podcasting: el podcasting como nuevo Revista de revistas 87 medio de comunicación de masas digital 23 Revista de webs 91 TERESA PIÑEIRO-OTERO Guía para la presentación de artículos 93 La mediamorfosis de la radio local. Una perspectiva desde el Guía para la presentación de críticas 95 contexto de la Eurorregión Galicia – Norte de Portugal 35 Lista de personas revisoras de Quaderns del CAC. MANUEL FERNÁNDEZ SANDE Y J. IGNACIO GAllEGO Periodo 2010-2015 97 El crowdfunding como herramienta de financiación de contenidos radiofónicos y sonoros en España 47 SÍLVIA ESPINOSA Y LIDIA BORRERO Los programas infantiles de radio en Cataluña: una aproximación cronológica a la tipología de programas de radio para niños 57 Artículos 69 AIDA MARTORI La descentralización informativa en el modelo de televisión escocés 69 1 Quaderns del CAC 41, vol. XVIII - julio 2015 QUADERNS ISSN (electrónico): 2014-2242 / www.cac.cat DEL CAC Presentación Presentamos una nueva edición de Quaderns del CAC con la voluntad renovada de seguir profundizando en el nivel de impacto de la revista, por lo que recuperamos la edición en lengua inglesa, que se suma a las ediciones en lengua catalana y castellana. En este número 41 hemos querido acercarnos a la realidad de la radio y a los desafíos que afronta en un momento de reconfiguración del ecosistema comunicativo. La radio es un medio que jugó un papel protagonista en el sistema comunicativo del siglo XX. Su emergencia supuso la democratización del acceso a la información y la cultura de una magnitud sin precedentes. Su naturaleza acústica le permitió comunicarse en un código franco para todos los hablantes de cada lengua y, como consecuencia, millones de ciudadanos de todo el mundo, analfabetos o con bajos niveles de alfabetización, pudieron acceder a la información y a la cultura, un acceso que no tenían con los medios de matriz impresa. Toda una revolución. Su reinado en el universo de la comunicación de masas fue indiscutible. Jugó un rol central en la constitución de los estados modernos, como herramienta cultural y educativa, pero también como instrumento político e incluso como arma de guerra. Su aportación a la creación de la opinión pública, a la cohesión social y a la consecución del consenso fue capital. En la vertiente democratizadora también fue una herramienta que permitió experiencias de comunicación popular: las radios libres, comunitarias y municipales permitieron procesos de comunicación que hoy describiríamos como auténticas experiencias de empoderamiento popular de la tecnología. Pese a los competidores que le han ido saliendo en el universo electrónico primero (la televisión) y en el universo digital después (las redes), la radio ha sabido adaptarse y encontrar su lugar en cada nuevo ecosistema. Lo hizo ante las innovaciones del siglo XX y lo está haciendo decididamente ante las del siglo XXI. En este número hemos querido acercarnos a la realidad de un medio que está mostrando un alto dinamismo y sigue teniendo un lugar destacado en el ecosistema comunicativo. Para empezar, el autor invitado ha sido escogido para conectar con una de las características de la radio que anticipó en la práctica una de las señas de identidad más destacadas de las comunicaciones digitales: la participación de los ciudadanos en la producción de contenidos. Nadie mejor que Peter Lewis, Senior Lecturer en la London Metropolitan University, el investigador internacional de referencia en medios comunitarios, para abordar este tema con perspectiva histórica, como lo hace en su artículo Ausencia de discurso: el caso de la radio comunitaria. Abren el monográfico Josep Maria Martí, Belén Monclús, Maria Gutiérrez y Xavier Ribes con La radio, modelo de negocio en transición: estrategias de oferta y de comercialización en el contexto digital, que trata un tema central en el proceso de adaptación de la radio al nuevo escenario mediático como es la búsqueda del nuevo modelo de negocio, en un contexto de crisis en el que las inversiones publicitarias han caído a pesar del crecimiento de las audiencias, y explora las estrategias de los radiodifusores para incorporar los soportes en línea en el nuevo modelo de negocio. Tiziano Bonini aborda precisamente uno de los fenómenos más relevantes de este nuevo entorno en línea en La “segunda era” del podcasting: el podcasting como nuevo medio de comunicación de masas digital, que se centra en la evolución de esta nueva herramienta de radiodifusión del amateurismo a la profesionalización y en su destacada capacidad de engagement. Teresa Piñeiro- Otero explora la adaptación de la radio de proximidad en internet en La mediamorfosi de la radio local. Una perspectiva desde el contexto de la Eurorregión Galicia-Norte de Portugal, donde examina las prácticas, comparativamente en dos mercados, para observar el grado de apropiación de la web, la adaptación de estas prácticas en el ámbito local, el nivel de interactividad y potenciación de la participación, así como los aspectos formales de los mensajes. Manuel Fernández Sande y J. Ignacio Gallego estudian
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