HSPA Advertising ANSWER BOOK

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HSPA advertising ANSWER BOOK

THREE statewide programs THREE options for advertisers THREE ways to increase your revenue

hspa.com/advertising-services HSPA ads work for your advertisers and your newspaper HSPA’s advertising network is a voluntary cooperative effort between HSPA and member newspapers to offer low-cost, widespread distribution of classified and display advertising. Newspapers donate the ad space to HSPA, so ads are priced well below the cost of placing with each paper individually.

Advertiser benefits Newspapers benefits • Statewide or nationwide classified or • Up to $400 off annual HSPA dues. display ad placement with just one call • COMMISSION ON EACH AD SOLD: and one bill. $150 or more per weekly classified • Ads reach a range of 1.2 million to ad, $177 or more per daily classified 2 million readers a week depending ad, and $270 or more per display ad. on which program advertisers choose, • Ability to offer a source of jobs and plus 125,000+ free circulation and services available throughout the Internet listings — all for one afford- state. And HSPA ads help bulk up able price. your classified section. • Convenient one-order, one-check • HSPA ads help prevent dues service for multiple papers. They increases. Advertising makes up 80 simply can’t do this on their own. percent of HSPA funding.

What’s advertised in the HSPA networks? Here are some top prospects: • Adoptions • Commercial real estate • Medical • Advertisements for bids • Community promotions • Schools/Instruction • Antique dealers • Festivals and Fairs • Trucking • Auctions • Farm equipment • Vacation rentals • Business opportunities • Help wanted • Wanted to buy • Career opportunities • Land for sale

Don’t forget to ask statewide advertisers if they would like to run their ads in other states too!

Hoosier State Press Association advertising (317) 803-4772 ● (317) 624-4428 (fax) ● [email protected] ● hspa.com/advertising-services

2 Three revenue sources from three advertising options

The Power of 2 * Daily classified ads Weekly classified ads YOUR PAPER GETS (ICAN Daily) (ICAN Weekly) $270 FOR A 2X2 AND $540 FOR A 2X4. YOUR PAPER GETS AT YOUR PAPER GETS AT LEAST $177 PER AD. LEAST $150 PER AD. This program features 2x2 and 2x4 display ads that run once This program features classi- This program features classi- a week in your paper. Clients fied ads that runeach day that fied ads that runonce a week generally provide their own ad, participating newspapers print in your paper. but HSPA can help with design. Monday through Friday. Ads are due each Wednesday. Ads are due each Monday. Ads are due each Wednesday. HSPA emails the ads to papers HSPA emails them to papers HSPA emails the ads to papers and posts them at hspa.com and posts them at hspa.com and posts them at hspa.com every Wednesday. Papers run each Tuesday. Papers run them every Thursday. Papers run them ONCE the following week. ONCE the following week. them each time they publish See Page 4 for more details. What’s advertised in the HSPA networks? Here are some top prospects: Monday through Friday during * You may know the 2x2 and 2x4 display the following week. ad program as ICAN Plus, but advertisers confused it with HSPA’s two classified ad See Page 4 for more details. programs. HSPA hopes The Power of 2 will be more descriptive.

Have a question? Shawn has the answer! ■ Call HSPA’s helpful advertising coordinator Shawn Goldsby at (317) 803-4772 or send her an email at [email protected]. ■ Or go to www.hspa.com/advertising-services to download ads, get insertion order forms and more.

Hoosier State Press Association advertising Hoosier State Press Association advertising (317) 803-4772 ● (317) 624-4428 (fax) ● [email protected] ● hspa.com/advertising-services (317) 803-4772 ● (317) 624-4428 (fax) ● [email protected] ● hspa.com/advertising-services

3 Three ad programs with similar yet unique options

The Power of 2 Daily classified ads Weekly classified display ads (ICAN Daily) ads (ICAN Weekly) Ads print in 90+ Indiana papers Ads print in 50+ daily Indiana pa- Ads print in 140+ Indiana once a week – that’s nearly 1.5 pers each day they publish Mon- papers once a week – that’s million readers. day through Friday – that’s more nearly 2 million readers. than 1.2 million readers. 2x2 display ads ■ $320 for the whole state Dimensions are 3.792 inches ■ $590 for the whole state ■ $280 for two regions ■ $520 for two regions wide by 2 inches high. ■ $245 for one region ■ $450 for one region ■ $900 for the whole state (Each additional word over 25 (Each additional word over 25 ■ $750 for two regions is $10.) ■ $550 for one region is $10.) 2x4 display ads Combo rate Combo rate Dimensions are 3.792 inches Run a 25-word ad in 50+ daily Run a 25-word ad in 50+ daily wide by 4 inches high. AND 140+ weekly papers in AND 140+ weekly papers in Indiana for just $685. ■ $1,800 for the whole state Indiana for just $685. ■ $1,500 for two regions ■ $1,100 for one region ► DEADLINE & RUN SCHEDULE ►DEADLINE & RUN SCHEDULE ■ Ads are due at noon each ■ Ads are due at noon each ► DEADLINE & RUN SCHEDULE Wednesday for placement the Wednesday for placement the ■ Ads are due by 5 p.m. Monday following week. following week. for placement the following week. ■ HSPA emails ads to papers ■ HSPA emails ads to papers ■ HSPA emails ads to papers and posts them at hspa.com and posts them at hspa.com and posts them at hspa.com each Thursday. each Wednesday. each Tuesday. ■ Newspapers run them EACH ■ Papers run them ONCE the ■ Run them anywhere in the DAY MONDAY THROUGH FRIDAY following week. paper ONCE the following week. that the paper prints the following week.

Hoosier State Press Association advertising (317) 803-4772 ● (317) 624-4428 (fax) ● [email protected] ● hspa.com/advertising-services

4 HSPA ads can run in all of Indiana, part of the state or many states

These 140+ papers run WEEKLY classifieds These 50+ papers run DAILY classifieds South Bend Tribune The Times (Noblesville) REGION 1 REGION 1 ► ► Wabash Plain Dealer Peru Tribune Albion New Era – N The Herald-Republican Palladium-Item (Richmond) Herald-Republican (Angola) – D (Angola) REGION 2 ► Tipton County Tribune The Evening Star (Auburn) – D Region The Evening Star (Auburn) The Herald Bulletin (An- The News-Banner (Bluffton) – D The News-Banner (Bluffton) derson) ► REGION 3 Bourbon News-Mirror – N Region 1: Columbia City Post & Mail Paper of Montgomery County Times-Mail (Bedford) The Bremen Enquirer – N Area codes Decatur Daily Democrat (Crawfordsville) The Herald-Times (Bloom- The Butler Bulletin – N The Goshen News The Call-Leader (Elwood) ington) Churubusco News – N 219, 260 The Herald-Press (Hun- The Times (Frankfort) The Brazil Times Columbia City Post & Mail – D & 574 tington) Daily Journal (Franklin) The Republic (Columbus) Cedar Lake-Lowell Star (Crown The News-Sun (Kendallville) Banner-Graphic (Green- Evansville Courier & Press Point) – N The LaPorte Herald-Argus castle) Greensburg Daily News Crown Point Star – N Pharos-Tribune (Logansport) Daily Reporter (Greenfield) The Herald (Jasper) Culver Citizen – N The News-Dispatch (Michi- Kokomo Tribune The Daily World (Linton) Decatur Daily Democrat – D Region gan City) Journal & Courier (Lafayette) Princeton Daily Clarion Carroll County Comet (Delphi) – N Region 2: Herald Journal (Monticello) The Lebanon Reporter The Tribune (Seymour) Kankakee Valley Post-News The Times (Munster) Chronicle-Tribune (Marion) Spencer Evening World (DeMotte) – N Area codes The Pilot News (Plymouth) Reporter-Times (Martins- Sullivan Daily Times Francesville Tribune – N 317 & 765 The Commercial Review ville) Tribune-Star (Terre Haute) The Garrett Clipper – N (Portland) The Star Press (Muncie) Vincennes Sun-Com- The Goshen News – D Rensselaer Republican The Courier-Times (New mercial Northwest News (Huntertown) – N The Rochester Sentinel Castle) Washington Times-Herald The Herald-Press (Huntington) – D The News-Sun (Kendallville) – D The Leader (Knox) – N Region The Regional News (LaCrosse) – N LaGrange News – N Region 3: LaGrange Standard – N Advance-Leader (Ligonier) – N Area code These 90+ papers run DISPLAY ADS Pharos-Tribune 812 Times-Mail (Bedford) – D (Logansport) – D ► REGION 1 ► REGION 2 The News-Dispatch (Michigan Albion New Era – N Alexandria Times-Tribune – N The Herald-Times (Bloom- City) – D Herald-Republican The Herald Bulletin (Ander- ington) – D Middlebury Independent – N (Angola) – D son) – D The Jackson County Banner The News & Review (Monon) – N Kokomo Tribune – D Greencastle Banner Graphic – D The Evening Star Paper of Montgomery Co. (Brownstown) – N The Monroeville News – N Journal & Courier (Lafayette) – D The Hope Star-Journal – N (Auburn) – D (Crawfordsville) – D Clay City News – N Herald Journal (Monticello) – D The Lebanon Reporter – D The Huntingburg Press – N The News-Banner The Elwood Call-Leader – D The Republic (Columbus) – D The Times of Northwest Indiana Chronicle-Tribune (Marion) – D The Herald (Jasper) – D (Bluffton) – D The Times (Frankfort) – D The Corydon Democrat – N (Munster) – D The Reporter Times (Martinsville) – D The Evening News (Jefferson- Churubusco News – N Franklin Challenger – N Crothersville Times – N Advance News (Nappanee) – N The Mooresville/Decatur ville) – D Columbia City Post & Daily Journal (Franklin) – D Spencer County Leader The News-Journal (North Man- Times – N Dearborn County Register (Law- Mail – D Daily Reporter (Green- (Dale) – N chester) – N The Star Press (Muncie) – D renceburg) – N Decatur Daily Democrat – D field) – D The Ellettsville Journal – N Ossian Journal – N The Courier-Times (New Linton Daily Citizen – D Carroll County Comet Greenwood & Southside Evansville Courier & Pilot News (Plymouth) – D Castle) – D Loogootee Tribune – N (Delphi) – N Challenger – N Press – D The Commercial Review New Palestine Press – N The Madison Courier – D Kankakee Valley Post-News Court & Commercial Record Ferdinand News – N (Portland) – D The Times (Noblesville) – D Mount Vernon Democrat – N (DeMotte) – N (Indianapolis) – N South Gibson Star-Times Rensselaer Republican – D The Times Post (Pendleton) – N The Tribune (New Albany) – D Francesville Tribune (Fran- Kokomo Herald – N (Fort Branch) – N The Rochester Sentinel – D Peru Tribune – D The Posey County News (New cesville) – N Kokomo Tribune – D Springs Valley Herald (French South Bend Tribune – D Palladium-Item (Richmond) – D Harmony) – N The Goshen News – D Lebanon Reporter – D Lick) – N The Plain Dealer (Wabash) – D Parke County Sentinel North Vernon Plain Dealer – N Northwest News (Hunter- Chronicle-Tribune Greensburg Daily News – D Westville Indicator – N (Rockville) – N North Vernon Sun – N town) – N (Marion) – D The Hope Star-Journal – N Pulaski County Journal Rushville Republican – D Oakland City Journal – N The Herald-Press (Hunting- The Reporter Times (Martins- The Herald (Jasper) – D (Winamac) – N The Shelbyville News – D The Odon Journal – N ton) – D ville) – D The Madison Courier – D The New Wolcott Enterprise Oak Hill Times (Swayzee) – N The Progress Examiner The News-Sun (Kendall- The Mooresville/Decatur North Vernon Plain Deal (Wolcott) – N The Tipton County Tribune – D (Orleans) – N ville) – D Times – N er – N The Courier (Upland) – N Paoli News Republican– N LaGrange News – N The Star Press (Muncie) – D North Vernon Sun – N ► REGION 2 The News-Gazette (Winchester) – D The Press-Dispatch LaGrange Standard – N The Courier-Times (New Oakland City Journal – N Alexandria Times-Tribune – N Zionsville Times Sentinel – N (Petersburg) – N Pharos-Tribune (Lo- Castle) – D The Odon Journal – N The Herald Bulletin (Anderson) – D Princeton Daily Clarion – D gansport) – D The Times (Noblesville) – D The Paoli News – N Hendricks County Flyer (Avon) – N ► REGION 3 Ohio County News (Rising Middlebury Independent – N The Times (Noblesville) – D The Paoli Republican – N Herald-News (Cayuga) – N The Journal-Press (Aurora) – N Sun) – N The News & Review Times-Post (Pendleton) – D The Press-Dispatch (Peters- The Paper of Montgomery Co. The Herald-Tribune (Batesville) – N Rising Sun Recorder – N (Monon) – N Peru Tribune – D burg) – N (Crawfordsville) – D Times-Mail (Bedford) – D The Spencer Co. Journal-Democrat Herald Journal Palladium-Item (Richmond) – D Princeton Daily Clarion – D Journal Review (Crawfordsville) – D The Herald-Times (Blooming- (Rockport) – N (Monticello) – D Parke County Sentinel The Salem Democrat – N The News & Sun (Dunkirk) – N ton) – D The Salem Democrat – N The Times of Northwest (Rockville) – N The Salem Leader – N The Elwood Call-Leader – D Boonville Standard – N The Salem Leader – N Indiana (Munster) – D Rushville Republican – D Spencer Evening World – D The Benton Review (Fowler) – N The Brazil Times – D The Scott County Journal & Ossian Journal – N The Shelbyville News – D The Sullivan Daily Times – D The Times (Frankfort) – D The Jackson County Banner Chronicle (Scottsburg) – N The Commercial Review The Tipton County Tribune-Star (Terre Haute) – D Franklin Challenger – N (Brownstown) – N The Tribune (Seymour) – D (Portland) – D Tribune – D Osgood Journal Daily Journal (Franklin) – D Clay City News – N The Shoals News – N Rensselaer Republican – D The News-Gazette (Win- (Versailles) – N Twin City Journal-Reporter (Gas The Republic (Columbus) – D Spencer Evening World – D The Rochester Sentinel – D chester) – D The Versailles Republican – N City) – N The Corydon Democrat – N The Sullivan Daily Times – D South Bend Tribune – D Zionsville Times Sentin The Switzerland Democrat Banner-Graphic (Greencastle) – D Crothersville Times – N Perry County News (Tell The Plain Dealer el – N (Vevay) – N Daily Reporter (Greenfield) – D Spencer County Leader City) – N (Wabash) – D Vevay Reveille-Enterprise – N Greenwood & Southside (Dale) – N Tribune-Star (Terre Haute) – D Pulaski County Journal ► REGION 3 Vincennes Sun-Commer Challenger – N The Ellettsville Journal – N Osgood Journal (Versailles) – N (Winamac) – N The Herald-Tribune (Bates- cial – D News-Times (Hartford City) – D The Evansville Courier & Press – D The Versailles Republican – N ville) – N Washington Times-Herald – D Court & Commercial Record The Ferdinand News – N The Switzerland Democrat (Indianapolis) – N South Gibson Star-Times (Fort (Vevay) – N Franklin Township Informer Branch) – N Vevay Reveille-Enterprise – N (Indianapolis) – N Springs Valley Herald (French Vincennes Sun-Commercial – D Indianapolis Recorder – N Lick) – N Washington Times-Herald – D D = Daily newspaper Kokomo Herald – N Greensburg Daily News – D N = Nondaily newspaper

5 Q&A about HSPA’s three advertising programs 1. How does HSPA of the ad and have the customer and services, promote special advertising work? pay you the full amount. Subtract events or auctions, sell land, HSPA organizes a network of your commission and mail the seek employees and more. Indiana newspapers that agree remainder via check to HSPA. When you offer these prospec- to donate ad space to HSPA to Again, here’s how to figure your tive advertisers an advertising fund the association’s budget. commission: vehicle that could potentially That allows advertisers to buy Weekly classified ad:Your pa- reach 2 million prospects for an multiple markets with a conve- per makes $150 per ad, plus $4 economical rate, you have given nient, economical plan. for each additional word over 25. them an excellent media buy at a nominal cost-per-thousand. Your newspaper gets a commis- Daily classified ad: Your paper sion to provides advertisers with makes 30 percent of each ad (ie, a way to place their advertising $177 for a 25-word ad) with one buy and keep ad dollars 6. I sold an HSPA ad. Now in newspapers. Power of 2 display ad: Your pa- what? per makes 30 percent of each ad For classifieds, type the copy on Each participating newspaper ($270 for a 2x2 or $540 for a 2x4) offers advertisers an opportunity the insertion order form included to have 25-word classified ads Option B: Have the customer in this packet, filling in all infor- run daily or weekly and 2x2/2x4 make out a check to HSPA for mation. The form can be emailed display ads run weekly. the full price of the ad. Send the to [email protected] or faxed check to HSPA, and we’ll send to (317) 624-4428. For display you a refund check back to you ads, email the ad (and insertion 2. Why should my for your commission. HSPA also order if desired) to sgoldsby@ newspaper participate? accepts Visa and Mastercard. hspa.com. Insertion orders also You get commission on each can be faxed to (317) 624-4428. sale! Here’s what you will make: 4. How is payment arranged? Weekly classified ad:Your pa- Send payment by check to: 7. What are the deadlines? per makes $150 per ad, plus $4 HSPA advertising, 41 E. Wash- See Page 4. for each additional word over 25. ington St., Suite 301, Indianapo- Daily classified ad: Your paper lis, IN 46204. makes 30 percent of each ad (ie, 8. How do I receive HSPA To ensure proper credit, enclose ads to run in my paper? $177 for a 25-word ad) a copy of the ad you are pay- HSPA emails them to member Power of 2 display ad: Your ing for. We also accept Visa and papers and posts them at paper makes 30 percent of each Mastercard; call for information. ad ($270 for a 2x2 or $540 for a hspa.com each week. See 2x4) Page 4 for the schedule. 5. How do I sell an HSPA ad? HSPA ads help prevent dues increases. Advertising makes up Be sure that every person in 9. Are classified ads listed 80 percent of HSPA funding. your retail and classified advertising departments understands under specific headings? the program. Some papers run them under detailed headings; others run 3. How does payment work? It’s a viable plan for advertisers them as a group under a head- Determine the price who want to advertise products Option A: ing like “Statewide Classifieds.”

Hoosier State Press Association advertising (317) 803-4772 ● (317) 624-4428 (fax) ● [email protected] ● hspa.com/advertising-services

6 Q&A about HSPA’s three advertising programs 10. What day should my and box number, are two words. tearsheets. However, if a client paper publish the ads? The name of the city, state and requests it, HSPA can furnish an Newspapers are required to zip code each count as one affidavit that the ad was distrib- uted to its network of participat- publish each WEEKLY CLASSI- word. Other words count as one ing papers. FIED AD ONCE during the publi- word. Each word in a hyphen- cation week publish each DAILY ated phrase counts as one word. We monitor participation and CLASSIFIED AD EACH DAY communicate with papers to Monday through Friday that the ensure ads run as scheduled. To paper publishers, and publish 12. My paper made a keep administrative costs low, we each POWER OF 2 DISPLAY typo in an HSPA ad. What discourage offering advertisers AD ONCE during the publication should we do? tearsheets, but if requested by week. Typographical errors in your pa- the advertiser, we furnish them. per require a “make-good” ad in the next available edition of the 11. What word-count newspaper. If you submitted an 14. Do we bill HSPA for method is used for ad incorrectly statewide, we can these ads? classifieds? issue the client a make-good ad No. All newspapers participating Telephone numbers, includ- in the network. have agreed to run the ads free ing area codes, are one word. of charge to HSPA. Your par- Addresses, including house ticipation supports the activities number, street and direction, 13. What kind of proofs of your association and keeps and post office box number, are can I offer customers? dues to a minimum. This adver- counted as two words. Rural ad- HSPA’s low-cost, high-reach tising accounts for 80 percent of dresses, including route number program cannot routinely offer HSPA’s operating budget.

HSPA advertising delivery and run schedule PROGRAM DAY ADS SENT DAY(S) ADS RUN The Power of 2 (2x2 & 2x4 display ads) Tuesday Any 1 day during the following week

Weekly classifieds Wednesday Any 1 day during the following week

Daily classifieds Thursday Each day the paper publishes Monday through Friday during the following week

7 WEEKLY classified ads INSERTION ORDER FORM Advertiser information Name

Company (if applicable)

Address

State/ZIP Email

Phone Fax

Placement information Run my ad: Statewide (Indiana) Northern Indiana Central Indiana Southern Indiana Other state(s)

Start date (Must be a Monday) Number of weeks to run Category request Sorry, but this category cannot be guaranteed.

Ad copy

Payment information Prepayment is required by money order, check or credit card (Visa or MasterCard). Rates per week: Statewide = $320 • Two regions = $280 • One region = $245 • Each additional word over 25 = $10 • Call for other states’ rates. Money order or check mailed in the amount of $ Please make checks payable to Hoosier State Press Association. Bill my credit card in the amount of $ Please call (317) 803-4772 to arrange payment by credit card. For your security, we do not take credit card numbers by mail.

Deadline is noon Wednesday for placement the following week. Fax this form to (317) 624-4428 or mail it to HSPA, 41 E. Washington St., Suite 301, Indianapolis, IN 46204.

Hoosier State Press Association advertising (317) 803-4772 ● (317) 624-4428 (fax) ● [email protected] ● hspa.com/advertising-services

8 DAILY classified ads INSERTION ORDER FORM

Advertiser information Name

Company (if applicable)

Address

State/ZIP Email

Phone Fax

Placement information Run my ad: Statewide (Indiana) Northern Indiana Central Indiana Southern Indiana Other state(s)

Start date (Must be a Monday) Number of weeks to run Category request Sorry, but this category cannot be guaranteed.

Ad copy

Payment information Prepayment is required by money order, check or credit card (Visa or MasterCard). Rates per week: Statewide = $320 • Two regions = $280 • One region = $245 • Each additional word over 25 = $10 • Call for other states’ rates. Rates per week: Statewide = $590 • Two regions = $520 • One region = $450 • Each additional word over 25 = $10 • Call for other states’ rates. Money order or check mailed in the amount of $ Please make checks payable to Hoosier State Press Association. Bill my credit card in the amount of $ Please call (317) 803-4772 to arrange payment by credit card. For your security, we do not take credit card numbers by mail.

Deadline is noon Wednesday for placement the following week. Fax this form to (317) 624-4428 or mail it to HSPA, 41 E. Washington St., Suite 301, Indianapolis, IN 46204.

9 POWER OF 2 ads (2x2 & 2x4) INSERTION ORDER FORM

Advertiser information Name

Company (if applicable)

Address

State/ZIP Email

Phone Fax

Placement information Run my ad: Statewide (Indiana) Northern Indiana Central Indiana Southern Indiana Other state(s)

Start date (Must be a Monday) Number of weeks to run

Payment information Prepayment is required by money order, check or credit card (Visa or MasterCard). 2x2 rates per week: 2x4 rates per week: • Statewide = $900 • Statewide = $1,800 • Two regions = $750 • Two regions = $1,500 • One region = $450 • One region = $1,100 • Call for other states’ rates. • Call for other states’ rates. Money order or check mailed in the amount of $ Please make checks payable to Hoosier State Press Association, 41 E. Washington St., Suite 301, Indianapolis, IN 46143. Bill my credit card in the amount of $ Please call (317) 803-4772 to arrange payment by credit card. For your security, we do not take credit card numbers by mail.

Ad information Ads should be 3.792 inches wide by 2 or 4 inches high. Email ads in pdf format to [email protected].

Deadline is 5 p.m. Monday for placement the following week. Fax this form to (317) 624-4428 or mail it to HSPA, 41 E. Washington St., Suite 301, Indianapolis, IN 46204.

Hoosier State Press Association advertising (317) 803-4772 ● (317) 624-4428 (fax) ● [email protected] ● hspa.com/advertising-services